Procrastination Matrix
Procrastination Matrix
Procrastination Matrix
Matrix
By Tim Urban
Note: To best understand this post, you should first read Part 1 of Wait But
Why’s previous post on procrastination.
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For the uninitiated, the Panic
Monster is the part of your brain
that wakes up and has a freakout
when a deadline draws too close.
He’s the only thing the monkey is
terrified of and the only reason
a procrastinator ever manages
to get anything done. Read more
about him here.
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One day, high school ended, and so did my life as a somewhat normal-acting
person. College is not like high school. The assignments are big, with a lot of
time between deadlines, and since you’re not a child anymore, classes don’t
treat you like one—no one forces you to pace anything. As a Government
major, most of my classes involved a couple papers, a midterm, and a final
exam over a four-month stretch, which means most of the time, there were
no hard deadlines anywhere on the horizon.
Without deadlines to occupy him, my Panic Monster, who can’t think too far
ahead, began to spend a lot of time in hibernation. My Rational Decision-
Maker, who never realized how much he had relied on the Panic Monster,
began to have difficulties carrying out his plans.
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The more the Panic Monster slept, the more confidence the monkey
gained. The Rational Decision-Maker, the only member of the brain who sees
the world clearly, was concerned—he knew that college assignments were
a lot bigger than high school assignments, and that pacing was no longer
something to scoff at, but a critical thing to do. He’d put his foot down about
social commitments when a deadline began to draw closer, but that wouldn’t
solve the problem.
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The RDM would slip further into despair, and only the times when things
reached their most dire would anything change.
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It didn’t matter how obvious a decision seemed to the RDM, it was becoming
clear that he was totally unable to control the monkey without the Panic
Monster’s help.
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While college was often a disheartening experience for my RDM, it was a full
renaissance for my Instant Gratification Monkey, who explored a wide range
of activities in an effort to find himself. With a Yamaha electric keyboard right
next to my desk, the monkey became increasingly passionate about playing
the piano. It almost seemed like the times my RDM was stomping his foot the
hardest about getting to work were the exact moments the monkey would
feel the most spirited about putting on the headphones and becoming lost
for hours in the piano.
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When college ended, thrilled to be done forever with formal education, which
was clearly not my thing, I burst out into the world with 1,000 ambitions to do
1,000 things. Just wait till the world saw me. I had everything imaginable to
offer except knowledge, skills, and work ethic.
My RDM had done a lot of thinking about this, and he understood that the
monkey had spent college trying to tell him something important—I wanted
to be a composer. That was clearly the thing I was most drawn to, and finally,
it would become the thing I was supposed to do each day. No more fighting
the monkey—he was going to get exactly what he wanted. I had figured out
life, and I moved to LA to write movie scores.
Meanwhile, the monkey had found a new interest—he had become fixated
with my side job. Tutoring was going well, referrals were increasing, and while
the RDM would insist that we were already working with too many students,
the monkey would accept every new job that came our way. Soon, the monkey
started thinking bigger, and without running it by the rest of us, he began
hiring my friends to tutor for me. The RDM would wake up eager to dive into
composing, but the whole day would end up being spent on phone calls and
buried in spreadsheets. The monkey had started a business.
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It was around then that my best friend Andrew moved to LA. Andrew isn’t like
me. He lives and breathes business, with no interest in pursuing anything
in the arts, and ever since I met him when we were five, his monkey has
been a tame little bitch who does what he’s told. After he moved, we started
talking about maybe going into business together somehow. My RDM had
refused to entertain taking business seriously until then, but the prospect of
starting a company with Andrew and actually putting a full effort into it was
enticing—and the monkey was clearly into it, so maybe this was the thing I
was supposed to be doing all along. I decided to dive in, and building off of
what I had started, we founded a new tutoring company together.
The RDM still wrestled with the decision to put a pause on the music side
of things, but the company was growing quickly, being in business with
Andrew was a great time—like playing a complex strategy game with your
friend—and the RDM finally started to feel okay about becoming totally
wrapped up in business.
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I had been casually blogging for a few years at that point, but business taking
off was just what the monkey needed to kick his new writing hobby into full
gear, and over the next few years, I wrote hundreds of blog posts in my off
hours. I went into work every day, and I’d be engaged while I was there—
but instead of doing what an entrepreneur is supposed to do outside of
work and keep the wheels turning, mulling over the strategy and allowing
the subconscious to drop key epiphanies on you from time to time, I’d be
thinking about what to blog about next.
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So that’s what I tried to do—when he’d be continually drawn to something,
I’d eventually take his lead and build my life around that. But the problem
was, he was almost like a mirage—once I’d get to where he was, he wouldn’t
be there anymore. He’d be somewhere else. This was confusing—was he
there before because he actually wanted to be, or was he just there because
it was where the RDM was not? Did he actually have passions of his own, or
was he just some elusive evil contrarian inside of me with a mission to hold
me back from ever doing anything great with my talents and energies?
Last year, I came across a little diagram that I think holds the key to these
questions. It’s called the Eisenhower Matrix:
The Eisenhower Matrix places anything you could spend your time doing on
two spectrums: one going from the most urgent possible task to the least
urgent, the other going from critically important to totally inconsequential—
and using these as axes, divides your world into four quadrants.
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The matrix was popularized in Stephen Covey’s famous book, The Seven
Habits of Highly Effective People and is named after President Dwight
Eisenhower. Eisenhower was well-known for being tremendously productive,
which Covey credits to his “first things first” attitude on how to spend your
time. And to Eisenhower, the “first things” were always the important ones.
He believed you should spend nearly all of your time in Quadrants 1 and 2,
and he accomplished this with a simple D-word for each quadrant:
And that’s fantastic for Dwight fucking Eisenhower. But you know what Dwight
clearly didn’t have in his bald head? An all-powerful Instant Gratification
Monkey. If he had, he’d know that a procrastinator’s matrix looks like this:
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If you ever want any information on Quadrant 4—directions, places
to eat, etc.—just ask a procrastinator. They live there. For a non-
procrastinator, Q4 is a happy place to spend time. After a productive day
working on important tasks, it feels great to kick back in Q4—and under
those circumstances, there’s a name for Q4: The Happy Playground. But
procrastinators don’t tend to hang out in Q4 after an efficient day of high-
level work—they’re there far more often than that, against their will, because
the monkey has dragged them there, all while the Rational Decision-
Maker is begging them to leave. And they have a different name for Q4:
The Dark Playground.
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a big problem—the monkey is repulsed by it, and the Panic Monster
isn’t concerned with it. And that’s the deadly combo that defeats the
procrastinator every time.
The reason this is disastrous is that the road to the procrastinator’s dreams—
the road to expanding his horizons, exploring his true potential, and achieving
work he’s truly proud of—runs directly through Quadrant 2. Q1 and Q3 may
be where people survive, but Q2 is where people thrive, grow, and blossom.
When my alarm goes off and I don’t want to wake up, I just press the snooze
button, which doles out the job of getting out of bed to Future Tim instead.
My to-do list has two parts—a short, easy one for me, and a long one, full of
all the things I can’t imagine ever doing, because they’re so icky-seeming.
Future Tim always handles that one, without a complaint. Future Tim also has
no problem with even the vilest of social obligations. I was recently invited
to attend a feedback-giving session for a three-hour-long play written by
someone I barely know—I certainly had no intention of ever doing that, but
I would also have felt guilty just saying no, so I explained that I have a busy
couple months, but that I’d be more than happy to join when it happens
again this summer, a time when it’ll be Future Tim’s problem, not mine
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Future Tim also has a discipline and balance to his lifestyle I could only ever
dream of. I’ve never been much of an exerciser—but Future Tim belongs to a
gym and does all the jogging for both of us, and I love how into cooking healthy
meals Future Tim is, because I personally don’t have the time. Future Tim is
the kind of guy we all want to be like—I suggest getting to know him yourself,
which you can do by buying his books, since he’s a prolific author.
But the most important role Future Tim plays in my life brings us back to
the Eisenhower Matrix. In a convenient stroke of fate, Future Tim happens
to spend almost all of his time in the one place I can never seem to get to
myself: the all-important Quadrant 2. Future Tim is Quadrant 2’s warden, and
when I make a list of important to-do items and notice that most of them
seem to land in Q2, I don’t have to despair, because I know Future Tim is on
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top of them. Which is good, considering how dire a situation Past Tim, that
useless fuck, has often left me in:
But for all of Future Tim’s virtues, he has one fatal flaw that kind of ruins
everything: he doesn’t exist.
It turns out that Future You is as much of a mirage as the monkey’s passion
for a hobby. I banked on Future Tim’s real-world existence for my most
important plans, but every time I’d finally arrive at a time when I thought I
would find Future Tim, he was nowhere to be found—the only person there
would be stupid Present Tim. That’s the thing that really sucks about Future
You—whenever time finally gets to him, he’s not Future You anymore, he’s
Present You, and Present You can’t do the tasks you assigned to Future You
because those tasks can only be done by someone without a monkey. You
assigned them to Future You in the first place because he doesn’t have a
monkey—that was the whole point. So you do what you always do—you re-
delegate them to Future You, hoping that next time time catches up with
Future You, he actually exists.
This is what left me unable, for years, to give life my full effort. The important
work to be done usually lives in Q2, a place I had a hard time going to, so I’d
direct the extra energy to a passionate hobby instead. The monkey would get
super into these hobbies, because hobbies are, by definition, in Q4—a place
the monkey loves to be.
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So here’s what went on when I was supposed to be pursuing a composing career:
And when I decided to “follow the monkey’s lead” and take on business, I
was missing the key point: “taking on” business meant making business the
thing I was supposed to do, which turned it from a not important task into
an important one—moving “business” from Q4, the monkey’s favorite place,
to Q2, his least favorite place.
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The fact that I expected the monkey to remain obsessed with business after
the switch to Q2 shows how little I understood the monkey. The monkey’s
passion never was music, or business, or blogging—the monkey’s passion
was always Q4.
And the thing the monkey really likes about Q4 isn’t anything about Q4 in
particular—it’s that Quadrant 4 isn’t Quadrant 1 or 2. The monkey, whose
core drive is to do whatever’s easiest, can’t stand the “important” quadrants,
because the important quadrants are where the pressure’s on—it’s where
there’s something to prove, where your actions have consequences, where
the stakes are high, and where you’re shooting for the stars, which means
you might fail to reach them. No fucking thanks, says the monkey. Writing 300
blog posts while I was supposed to be dreaming up brilliant business growth
strategies wasn’t “easy” in the sense that I didn’t have to work hard to write
them—it was easy in that there was nothing at stake. Stakes are really what’s
hard for a human.
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When I started writing posts for Wait But Why, I knew I wanted to write about
procrastination. I needed to try to articulate the madness that went on in my
head. After assigning that daunting mission to Future Tim for a while, I finally
bit the bullet and did it.
There have been thousands of emails. Apparently this whole thing isn’t just me.
And the emails aren’t quick, “Hey I liked the procrastination posts bye”
notes—they’re thorough. And heartfelt. A good number of them mention that
the posts made them cry. And they’re not crying because they were moved by
my shitty stick drawings—they’re crying because they were reading about one
of the biggest problems in their lives.
The profiles of those who have emailed range wildly, covering all ages, all
kinds of professions, and hailing from almost every country in the world. I’ve
heard from a 13-year-old in Pakistan, a middle-aged professor in Argentina,
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an 80-year-old retired nurse in Mississippi; a German graphic designer, an
Australian author, a Ghanaian filmmaker, a Korean entrepreneur. And the PhD
students—the hordes of PhD students—doing the ultimate Q2 task.
In one way, these people all have the same exact problem, and the same
problem I have—an Instant Gratification Monkey they can’t control. But I’ve
noticed, after reading every one of their stories, that the extent to which this
problem is ruining their lives varies drastically, depending on a few key facts
about their particular circumstances. This distinction places the readers who
have emailed into three categories:
1) The Disastinators
Of all procrastinators out there, the Disastinators are in the worst shape. A
Disastinator is permanently camped out in Quadrant 4, and procrastination
is completely destroying their life. A procrastinator usually becomes
a Disastinator for one of two reasons:
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A) Their monkey has stopped being scared of the Panic Monster and has
become all-powerful
Situation A is super-dark, and as I’ve learned from reader emails, not that
uncommon. These people have lost the ability to do almost anything that
matters to them and are either in a downward spiral or have given up entirely.
The outcome is that the Disastinator gets nothing done, ever. Many of the
PhD candidates who emailed me fall into this category.
2) The Impostinators
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The Impostinator seems productive, but she’s really an imposter—a
procrastinator wearing a productive person mask. By spending all of her
work time in Q3, she seems busy—she is busy—but she never seems to make
much progress on her real goals.
Impostinators have clever monkeys, and Q3 is the monkey’s most clever trick.
The monkey knows that the RDM, who can be gullible, can be appeased if
he spends ample time out of the Q4 Dark Playground. So the Impostinator’s
monkey creates a battle that goes back and forth between Q4 and Q3, and
that works because Q3 feels productive to the Impostinator. It relies on one
major delusion of the Impostinator—that busy = productive.
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she knows she’s not doing what she’s supposed to be doing. Her feelings of
accomplishment come along with an undercurrent of despair.
In other words, Quadrant 1 often does not exist. This isn’t always the case,
but it’s especially likely to be true for people who have yet to get their career
rolling, because usually when your truly important work is also urgent, it
means you have something good going on. This creates a catch-22, where the
people who most need urgency in order to do things—procrastinators early
in their career—are often those with a totally vacant Quadrant 1.
The more time goes on, the more I think that being super busy tends to
mean having a packed Q3 (usually mixed in with too much Q4 time). I know
that when I’m in one of those zones where I’m telling everyone how busy
I am and how little time I have for them, it’s almost always because I’m
overloaded with Q3 bullshit. People who are really on top of their life—really
in control—tend to have plenty of space in their schedules. But society
smiles upon busy people, the phrase “I think you have too much time on
your hands” is an insult, and that leaves Impostinators looking—and often
feeling—like they’re doing it right. And while the Impostinator will always feel
superior to the Disastinator, the truth is that in terms of real productivity
on things that matter, they’re equal.
The major lesson here is to beware of Quadrant 3. Q3 grabs you by the collar
and thrusts you onto a treadmill of reacting to things. It’s not a place of self
control. And if you’re not careful, Q3 will suck your life away. I know, because
I’ve spent a lot of my life as an Impostinator.
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Of the many Impostinators who emailed me, the most common professions
were artists of some kind or entrepreneurs. In both of those situations, you’re
the boss of your own life, and the important work to do—improving your
skills, deepening your network, executing a creative vision—is rarely urgent.
3) The Successtinators
Not quite.
The reality is, I haven’t overcome my monkey problems one ounce more than
the Impostinators and Disastinaters who emailed me—the big difference
is, I’ve gotten myself into a situation where I have a big, fat Quadrant 1 in
my life. Not a fake Q1 that’s really Q3 in disguise—but a genuine Q1, and it’s
packed. The intimate relationship a blog has with real, living people—and
the pressure that generates—turns a blogger’s important work into urgent
work, as soon as there are enough readers that the Panic Monster takes
interest in things.
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I have not conquered procrastination, but for the time being, at least, I’m in
the least bad type of procrastinator situation—I’m a Successtinator.
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There are bigger problems in the world than procrastination. Things like
poverty, disease, mental illness, and drug addiction all make procrastination
seem glaringly like a problem of the privileged—something to suffer over for
those whose lives have no real suffering.
But if a skeptic spent a few hours reading through the mound of procrastination-
related emails I’ve received, I think they’d agree that this is a dire problem
in many, many lives. And it doesn’t just harm the procrastinator—it hurts the
people close to the procrastinator, spreading the effect.
It’s also the world’s loss. For every Steve Jobs or John Lennon or J.K. Rowling
or anyone else whose talents have enhanced our lives, there are thousands
of people with just as much potential who never achieve much for the world
because they waste away their time in the wrong quadrants.
One way to look at this is that each human life has a certain number of “time
points,” and it’s up to you how you “spend” them. Consider the difference
between someone who spends 30 hours a week in Q2 and someone else
who only manages two hours of Q2 time a week. Since Q2 is, for many, where
real advancement happens, over the course of their lives, the 30 hour person
will accomplish 15 times as much in her life as the two hour person. And in
reality, the multiplier is probably even larger than 15, since progress builds
upon progress and the rate can accelerate (i.e. Steve Jobs wouldn’t have
accomplished 1/15th of what he accomplished if he had put in 1/15th the
productive hours—he probably would have accomplished none of it.) The
distinction between an ordinary person and an extraordinary person might
simply come down to the differences in how they allot their time points.
If we want to improve our time point spending, the first step is learning to see
the world through a crystal clear Eisenhower Matrix—which means shaking
off all delusion. We need to develop well-thought-out definitions of urgent
and important, which will be different for everyone and requires a deep dig
into the highly personal question, “What matters most to me?”
Brett McKay defines “important tasks” as things that contribute to our long-
term mission, values, and goals. This is broad and straightforward and a good
core sentence to come back to when assessing importance down the road.
The thought process about what is and isn’t urgent should revolve around
the self-discussion of what’s most important. Ideally, urgent would not mean,
“The thing grabbing me hardest by the collar”—it would be defined by what,
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of the important tasks on your list, would benefit most from happening
sooner rather than later. Using this definition, spending time with your kids
would certainly qualify as urgent, while under the typical deadline-related
definition of urgent, it would qualify as “not urgent.” In other words, the order
of your priorities is much better off being set by your RDM than your Panic
Monster. Wisdom resides in the RDM, and when the mindless Panic Monster
calls the shots on what’s urgent and what’s not, you take the RDM’s wisdom
out of the game.
You may also want to gather some hard data on how you’re currently spending
your time points, by logging your hours for the next week and seeing just
how many of them fall into each of the four quadrants (you’ll probably be
unpleasantly surprised by the results).
Once you feel clear on your Eisenhower Matrix and where its various
boundaries lie, you’ll need to do the hard part and gain control over
how you spend your time points within it. Which, for a procrastinator, is
life’s greatest challenge.
The rewards of gaining control are obvious. It’s incredible how much a
person can get done—while also maintaining a balanced lifestyle—if they’re
in control of their time point spending. And those not in control will lose
most of their time points to Q3 and Q4 and feel like they don’t have time for
either their work or their lifestyle, all while accomplishing very little. Time
point allotment is everything.
A procrastinator in desperate straits can take a half step in the right direction
through the brute force method of rearranging his life in a way that makes
him a successtinator. That’s where I am now, and it’s a hell of a lot better
than where I was before.
But that’s like hiring a bodyguard instead of learning how to fight. The real
goal of a procrastinator must be to figure out how to become the boss of his
brain. A procrastinator’s reality is that his inner self—his Rational Decision-
Maker—is the grandmaster of his life in theory, but in practice, only a
spectator. The procrastinator’s RDM goes, helplessly, where the waves take
him, shuffled from activity to activity by the primal forces of the monkey and
the Panic Monster. Until a procrastinator’s RDM can walk, on his own, from Q4
to Q2, whenever he wants to, he’s not fixed.
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If you Google “how to stop procrastinating,” you’ll find about 1,000 articles,
all offering terrific advice on how to do it. The problem is that the articles
are always written for sane people, and procrastinators aren’t sane people.
Being insane, procrastinators are always under the delusion that they’re
sane, so they read an advice article and think they’ll be able to apply it to
their life. But then it doesn’t work out that way.
Before a procrastinator can act on good advice, he needs to have control. A race car
driver can get all the coaching in the world, but if, when the race starts, someone
else is controlling the steering wheel and the pedals, all the coaching is useless.
That’s why the only way a procrastinator can take the wheel in his hands is
if his self-fulfilling prophecy—his storyline— says that he can. And storylines
only change with real-world action. Quite the chicken and egg issue.
At its deepest level, it comes down to a battle of confidence. The RDM and
monkey each have their own idea of how to spend your time points, and
whichever of them is more confident—whoever has a stronger belief that
they’re the alpha dog in the relationship—ends up prevailing. The difference
between a procrastinator and a non-procrastinator is simply that the
procrastinator’s monkey and RDM both believe that the monkey is the alpha
dog, and the non-procrastinator’s pair both believe that the RDM is the boss.
But as firmly entrenched as these confidence levels may feel, the monkey
and the RDM share a single pool of confidence with a fixed sum—when one’s
confidence goes up, the other’s goes down—and the balance can begin to be
tipped by the smallest changes, taking your storyline with it.
Figuring out the starting point of this chicken and egg paradox is each
procrastinator’s personal quest. But a universal starting point is to try
to remain aware as much as possible. Aware of what’s important, aware of
what’s urgent, and most importantly—aware of the monkey. The monkey is
not your friend, and he never will be. But he’s also part of your head and
impossible to get rid of, so get in the habit of noticing him. When you wake
up in the morning, he’ll be there. When you sit down to work, he’ll be there.
Whenever you most badly need all the guts and grit you can muster, he’ll be
there to take your guts and grit away.
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I love the emails I’ve received about procrastination, and I hope they
continue. But I always wish the people who have emailed me could hear
each other’s stories. I encourage anyone who feels like sharing their story
to do so in the comments.
If you’re into Wait But Why, sign up for the Wait But Why email list and
we’ll send you the new posts right when they come out. Better than having
to check the site!
Life is just today over and over and over again – Life is a Picture, But You Live in a Pixel
A one-image reminder to spend your time points wisely – Your Life in Weeks
While they’re ruining your life, you might as well cuddle with them:
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