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    Reliance Communications LTD.: Running India's Largest Network - A View From The Trenches

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    Prajwal kumar
    Reliance Communications Ltd. is the flagship company of Reliance Anil Dhirubhai Ambani Group founded by late Dhirubhai Ambani in 2002. It operates India's largest telecom network covering over 23,000 towns. It has the world's largest fiber optic network and pioneered lower wireless tariffs. It serves over 45 million consumers and major global carriers. While Reliance Communications retained its position as the third largest telecom company in India in 2009 with a revenue of Rs. 2,729 crore and a growth rate of 44.2%, Bharti Airtel became the largest operator with a revenue of Rs. 4,905 crore and a growth rate of 103.5

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    Reliance Communications LTD.: Running India's Largest Network - A View From The Trenches

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    Prajwal kumar
    41 views18 pages
    Reliance Communications Ltd. is the flagship company of Reliance Anil Dhirubhai Ambani Group founded by late Dhirubhai Ambani in 2002. It operates India's largest telecom network covering over 23,000 towns. It has the world's largest fiber optic network and pioneered lower wireless tariffs. It serves over 45 million consumers and major global carriers. While Reliance Communications retained its position as the third largest telecom company in India in 2009 with a revenue of Rs. 2,729 crore and a growth rate of 44.2%, Bharti Airtel became the largest operator with a revenue of Rs. 4,905 crore and a growth rate of 103.5

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    Reliance Communications Ltd. is the flagship company of Reliance Anil Dhirubhai Ambani Group founded by late Dhirubhai Ambani in 2002. It operates India's largest telecom network covering over 23,000 towns. It has the world's largest fiber optic network and pioneered lower wireless tariffs. It serves over 45 million consumers and major global carriers. While Reliance Communications retained its position as the third largest telecom company in India in 2009 with a revenue of Rs. 2,729 crore and a growth rate of 44.2%, Bharti Airtel became the largest operator with a revenue of Rs. 4,905 crore and a growth rate of 103.5

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    41 views18 pages

    Reliance Communications LTD.: Running India's Largest Network - A View From The Trenches

    Uploaded by

    Prajwal kumar
    Reliance Communications Ltd. is the flagship company of Reliance Anil Dhirubhai Ambani Group founded by late Dhirubhai Ambani in 2002. It operates India's largest telecom network covering over 23,000 towns. It has the world's largest fiber optic network and pioneered lower wireless tariffs. It serves over 45 million consumers and major global carriers. While Reliance Communications retained its position as the third largest telecom company in India in 2009 with a revenue of Rs. 2,729 crore and a growth rate of 44.2%, Bharti Airtel became the largest operator with a revenue of Rs. 4,905 crore and a growth rate of 103.5

    Copyright:

    © All Rights Reserved
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    of 18

    Reliance Communications Ltd.

    Running India’s largest network – A view from the trenches


    Founder of Reliance Communications

     Reliance Communications Limited founded by the late Shri. Dhirubhai H


    Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai
    Ambani Group. Shri Anil D. Ambani – Chairman.

    2 of 17
    Reliance Communications

    Personal Business Global Business Enterprise Business Infrastructure Business

    Integrated play covering the entire telecom value chain


    Reliance Communications
     World’s largest network roll-out covering almost a
    billion people in India
    Coverage increasing from Covering almost 100% of
    10,000 to 23,000 towns rail & roadway routes

     World’s largest IP enabled optic fiber cable network


    - 230,000 Rkms
    Submarine cable assets Terrestrial fiber cable
    Of 110,000 Rkms metro & intercity

     Pioneered wireless affordability in India


    Driven call rates down
    Handset prices down from
    from >10 cents to <1 cent
    >$ 50 to <$ 20
    per minute

    Launching nationwide GSM services

    Coverage + Affordability = Profitable growth


    4 of 17
    Who Do We Serve?
     Over 45 million consumers in India
     Over 1.4 million individual global consumers
     Over 200 major global carriers
     Over 250 Multinationals
     Over 800 out of Top 1,000 Indian large enterprises
     Over 10,000 Indian Small & Medium Enterprises (SMEs)
     Over 300,000 wireless data customers (Datacard)

    Unparalleled customer franchise in India and globally


    5
    Market Leader Across Multiple Segments

    # Largest carrier of wireless data

    Largest in enterprise data services: >50% market share

    Largest private PCO operator: >50% market share

    Largest carrier of international voice: >40% market share

    Largest international data provider in India/Middle East/Asia

    Largest retailer of wireless handsets

    Largest independent wireless infrastructure provider

    “Youngest, Fastest, Largest”


    6
    Robust Infrastructure to Support Customers
    Dhirubhai Ambani Knowledge City
    • 140 acre plot – ten acres lush green lawns and eight acre lake
    • 5.4 million sq. meter area; 14 buildings ; 12,000 personnel
    • Several food courts, banks, ATMs & guesthouses
    • Eco-friendly zero discharge facility ; 2252 parking slots; helipad
    • Own HVAC and power distribution system

    Telecom Infrastructure

    • 14,000 towers  23,000 towers by March 2009 in 23 circles with


    capacity of 4 co-tenants
    • Broadband access in 42 Indian cities with 727,000+ buildings
    connected directly to network serving over 901,000 access lines
    • Deploying Broadband and WiMax network in top 10 cities in the
    country to cover 4 million SMEs.
    7
    Robust Infrastructure to Support Customers
    Retail Presence
    • 2,000 exclusive Reliance World and Reliance Express stores 700+
    Indian cities.
    • Largest chain of digital entertainment centers in the country
    • 5 lakh+ retailers sell connections or recharge of prepaid mobile and
    FWPs in our coverage footprint.
    • 2nd largest retailer of handsets - with throughput capacity for over 24
    million handsets per annum

    Network Operations and Data Centers


    • Largest and most advanced NOC in the world
    • 300,000 sq ft of data centre space – 4x the nearest competitor6 World
    class Level 3 Data Centers at Mumbai &Bangalore measuring 2.6L
    Sq.Ft.
    • Hosting 9000+ Server Racks and 1400+ TB of storage capacity
    • Expansion at Delhi, Chennai, Hyderabad &Kolkata resulting in an
    additional capacity of over 800,000 - Sq. ft.

    8
    Robust Infrastructure to Support Customers
    Reliance Mobile World Suite

    • Comprehensive range of service applications


    • Popular across all user demographics and geographies
    • Over 200 content partners and over 10,000 content items
    • Credit Card on the Mobile

    Contact Centers

    • 8,000-employee, multi-lingual contact centre facilities at Navi


    Mumbai & Chennai
    • 5L + customers serviced per day through with 10,000 users
    during peak hours
    • Operates on 24x7 basis with online integration with other IT
    systems in RCOM
    9
    Robust Infrastructure to Support Customers
    IT Operations
    • More than 1500 Million CDRs per day
    • More than 1.5 million eRecharge per day
    • More than 1,800 TB data storage
    • IT support in more than 6,000 towns for over 60,000 IT users
    • Data ware house growth : more than 160 GB a day
    • More than 7 lakh emails a day across group

    New Products & Services


    • DTH services to provide DVD quality picture & better viewing
    experience
    • IPTV to provide interactive TV & Video services, movies & music
    on demand, interactive program guide and gaming

    10
    Turnover of Reliance Communications
     Reliance Communications retained its third position with the revenue of

    Rs 2,729 crore and witnessed growth rate of 44.2% in 2009.


    Total Number of Employees
    37150 employees in which 25405 are Promoters (67.58 %) and 12055 are

    Non promoters (32.42%).


    Product and Services Of Reliance Communications:

    • Reliance Base Phone

    • Reliance Mobile

    • Reliance Data Card

    • Reliance Voucher, E-Recharge

    • Reliance PCO

    • Reliance Broad Band


    Prime Competitors of Reliance
    Communications and their Revenue
    Growth of telecom market
    Culture of Reliance Communications

    Reliance Communications is in the process of


    setting up best-in-class work facilities across major cities
    in India. At Mumbai, the Dhirubhai Ambani Knowledge
    City (DAKC) hosts more than 10000 professionals with a
    range of office complexes, food courts, avenues and
    boulevards, fountains and video conferencing.
    Comparison of Bharati Airtel growth with
    reliance communications:
    Bharti Airtel jumped to the numero uno position with
    the magical revenue Rs 4,905 crore and registered the
    phenomenal growth of 103.5% and 33.9% market
    share.

    Reliance Communications retained its third position


    with the revenue of Rs 2,729 crore and witnessed
    growth rate of 44.2%.
    Market Share and Competitor Growth:
     

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