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    Sales Training Module

    Uploaded by

    Khawaja Muzaffar Mehmood
    This document outlines a sales training program consisting of 5 modules that cover the basics of sales, marketing, channels, sales organization, successful selling techniques, and management aspects. Module 1 discusses marketing concepts, sales concepts, and the relationship between sales, marketing and advertising. Module 2 addresses channel strategy, types of channels, and channel management. Module 3 covers sales forecasting, sales organization structure, team responsibilities and sales promotion. Module 4 focuses on fundamentals of successful selling. Module 5 examines supervision of sales teams, the role of advertising, market research, sales budgeting, and sales reports.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Sales Training Module

    Uploaded by

    Khawaja Muzaffar Mehmood
    138 views1 page
    This document outlines a sales training program consisting of 5 modules that cover the basics of sales, marketing, channels, sales organization, successful selling techniques, and management aspects. Module 1 discusses marketing concepts, sales concepts, and the relationship between sales, marketing and advertising. Module 2 addresses channel strategy, types of channels, and channel management. Module 3 covers sales forecasting, sales organization structure, team responsibilities and sales promotion. Module 4 focuses on fundamentals of successful selling. Module 5 examines supervision of sales teams, the role of advertising, market research, sales budgeting, and sales reports.

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    sale module

    Original Title

    139735013 Sales Training Module

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    This document outlines a sales training program consisting of 5 modules that cover the basics of sales, marketing, channels, sales organization, successful selling techniques, and management aspects. Module 1 discusses marketing concepts, sales concepts, and the relationship between sales, marketing and advertising. Module 2 addresses channel strategy, types of channels, and channel management. Module 3 covers sales forecasting, sales organization structure, team responsibilities and sales promotion. Module 4 focuses on fundamentals of successful selling. Module 5 examines supervision of sales teams, the role of advertising, market research, sales budgeting, and sales reports.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    138 views1 page

    Sales Training Module

    Uploaded by

    Khawaja Muzaffar Mehmood
    This document outlines a sales training program consisting of 5 modules that cover the basics of sales, marketing, channels, sales organization, successful selling techniques, and management aspects. Module 1 discusses marketing concepts, sales concepts, and the relationship between sales, marketing and advertising. Module 2 addresses channel strategy, types of channels, and channel management. Module 3 covers sales forecasting, sales organization structure, team responsibilities and sales promotion. Module 4 focuses on fundamentals of successful selling. Module 5 examines supervision of sales teams, the role of advertising, market research, sales budgeting, and sales reports.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    SALES TRAINING MODULES

    MODULE 1:BASICS OF SALES AND MARKETING

    1.1 MARKETING CONCEPT


    1.2 SALES CONCEPT
    1.3 MARKETING MIX
    1.4 INTERRELATION BETWEEN SALES, MARKETING AND ADVERTISING
    1.5 SELLING THEORY

    MODULE 2:CHANNEL MANAGEMENT

    2.1 CHANNEL STRATEGY AND CHANNEL OBJECTIVES


    2.2 TYPES OF CHANNELS
    2.3 CHANNEL MANAGEMENT

    MODULE 3:SALES ORGANIZATION

    3.1 SALES FORECASTING


    3.2 SALES ORGANIZATION
    3.3 SALES TEAM RESPONSIBILITIES AND DUTIES
    3.4 SALES PROMOTION TECHNIQUES

    MODULE 4: FUNDAMENTALS OF SUCCESSFUL SELLING

    MODULE 5: MANAGEMENT ASPECTS

    5.1 SUPERVISION AND CONTROL OF SALES TEAM


    5.2 ROLE OF ADVERTISING
    5.3 ROLE OF MARKET RESEARCH
    5.4 SALES BUDGETING
    6.5 SALES MIS REPORTS

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