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    Lydia Jong
    This document provides an analysis for entering the Indian market. It introduces the company and product in sections 1-2, then describes key aspects of India like people, culture, climate and geography in sections 3-4. Sections 5 analyzes strengths, weaknesses, opportunities and threats of the product and Indian market. Section 6 discusses entry strategies for India. Sections 7 compares India to other cultures on Hofstede's dimensions. Sections 8-9 cover marketing, advertising and human resource practices for India. Sections 10 provides cultural tips, and sections 11-12 conclude and cite references.

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    Lydia Jong
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    This document provides an analysis for entering the Indian market. It introduces the company and product in sections 1-2, then describes key aspects of India like people, culture, climate and geography in sections 3-4. Sections 5 analyzes strengths, weaknesses, opportunities and threats of the product and Indian market. Section 6 discusses entry strategies for India. Sections 7 compares India to other cultures on Hofstede's dimensions. Sections 8-9 cover marketing, advertising and human resource practices for India. Sections 10 provides cultural tips, and sections 11-12 conclude and cite references.

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    This document provides an analysis for entering the Indian market. It introduces the company and product in sections 1-2, then describes key aspects of India like people, culture, climate and geography in sections 3-4. Sections 5 analyzes strengths, weaknesses, opportunities and threats of the product and Indian market. Section 6 discusses entry strategies for India. Sections 7 compares India to other cultures on Hofstede's dimensions. Sections 8-9 cover marketing, advertising and human resource practices for India. Sections 10 provides cultural tips, and sections 11-12 conclude and cite references.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    28 views1 page

    Content

    Uploaded by

    Lydia Jong
    This document provides an analysis for entering the Indian market. It introduces the company and product in sections 1-2, then describes key aspects of India like people, culture, climate and geography in sections 3-4. Sections 5 analyzes strengths, weaknesses, opportunities and threats of the product and Indian market. Section 6 discusses entry strategies for India. Sections 7 compares India to other cultures on Hofstede's dimensions. Sections 8-9 cover marketing, advertising and human resource practices for India. Sections 10 provides cultural tips, and sections 11-12 conclude and cite references.

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    of 1

    CONTENT

    TITLE PAGE
    1. INTRODUCTION OF THE COMPANY AND PRODUCT 1-2
    2. INTRODUCTION OF YOUR OWN COUNTRY 3

    3. INTRODUCTION COUNTRY THAT YOU GOING TO DO BUSINESS- 4-6


    a. PEOPLE,
    b. CULTURE,
    c. CLIMATE,
    d. GEOGRAPHY

    4. UNIQUE CHARACTERISTIC OF INDIA 6


    a. LANGUAGE
    b. RELIGION
    c. FOOD

    5. SWOT ANALYSIS 7-9


    a. SWOT ANALYSIS OF THE PRODUCT
    b. SWOT ANALYSIS OF INDIA
    6. ENTRY STRATEGY TO THE COUNTRY 10-11
    a. SUGARBUN’S INDIAN ADAPTATIONS

    7. COMPARISON OF HOFSTEDE’S CULTURAL DIMENSIONS 11-17


    a. POWER DISTANCE
    b. INDIVIDUALISM
    c. MASCULINITY
    d. UNCERTAINTY AVOIDANCE
    e. LONG TERM ORIENTATION
    f. INDULGENCE

    8. MARKETING AND ADVERTISMENT 17-18


    a. MARKETING STRATEGY
    b. ADVERTISEMENT STRATEGY

    9. HUMAN RESOURCES MANAGEMENT (HRM) PRACTICES 18-19


    10. DO’S AND DON’T’S IN INDIA 20
    11. CONCLUSION 21
    12. REFERENCE 21

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