Etta James
Etta James
Etta James
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Without a doubt, Etta James ranks among the very best that the blues, soul, rock, and
R&B worlds have ever seen. The talented vocalist has had her ups and downs
throughout a career that has spanned six decades, but she's always come through in
the end with stellar performances that span the aforementioned musical styles. She was
a mainstay of Chess Records during the 1960s, and over the course of her storied
career, James has earned four Grammy™ Awards and 17 Blues Music Awards.
The Wallflower Comes Of Age
Etta James was born as Jamesetta Hawkins to a single mother in Los Angeles, her
family moving to San Francisco when she was in her teens. The young vocalist learned
to sing in the church, and later formed a doo-wop group called the Peaches with two
other girls.
There are differing stories as to how James was discovered by bandleader Johnny Otis,
but in 1954 they recorded the song "The Wallflower," in response to Hank Ballard's R&B
hit "Work with Me, Annie." The James song became a #2 hit on the R&B charts for
Modern Records, and James followed it a year later with "Good Rockin' Daddy."
During the 1950s, James toured with Johnny Otis, Little Richard, Otis Redding, and
Johnny "Guitar" Watson, witnessing firsthand a lifestyle not experienced by many teens.
Follow-up singles for Modern like "Tough Lover" and "W-O-M-A-N" failed to chart, and
James left the label to sign with Chicago's Chess Records.
James was honored with a Grammy Lifetime Achievement Award in 2003. The next year
she was awarded a Grammy for Best Contemporary Blues Album, for Let's Roll,
followed immediately by another Grammy for Best Traditional Blues Album, for Blues to
the Bone in 2005.
"Etta James has earned an honored position in the canon of tough women soul singers
for her unaffected delivery and straightforward raunch," wrote Howard Mandel in a
Jazziz review of Let's Roll. "Whether purveying doo-wop, Chess blues, Memphis strut,
gospel classics, jazz standards, overblown studio productions, tributes to Billie Holiday,
or guitar-heavy rock ... she has seldom delivered less than her full-bodied all. And
though her voice, never a nuanced instrument, has now frayed and roughened ... James
remains a powerhouse."
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Crazy Feeling : Etta James by J.C.Marion.
Jamesetta Hawkins was an aspiring gospel singer from Oakland, California. She also
began to dabble in R & B music and was part of a teenage girl trio called The Creolettes.
In the early nineteen fifties she moved to Los Angeles and was a student at Fremont
High School which produced a number of top R & B singers. By 1954 she was seen in
performance at a local talent show by Johnny Otis who felt that this was a young woman
with a lot to say and had the promise of being a force in the Rhythm & Blues world.
Otis also gave the young singer a new name by transposing her first name and so she
became Etta James. Otis got her a meeting with the Bihari Brothers who ran the Modern
Records label, and they soon set up a recording session for her. The result of this first
session resulted in one of the classic R & B tunes in history. Etta with two backup
singers named The Peaches, vocalist Richard Berry, and the Maxwell Davis combo
performed a number that was an answer record to The Midnighters huge hit "Work With
Me Annie". The song was called "Roll With Me Henry" and was released on Modern
#947 right after New Year's day of 1955. The flip side was a blues ballad called "Hold
Me Squeeze Me".
To avoid further controversy, the name of the song was changed to "The Wallflower" on
all future copies. By February, "The Wallflower" is one of the fastest selling R & B
records in the country. The demand is greater than Modern records can keep up with,
which is a good barometer of the new demand for R & B discs in 1955. In Cleveland,
station WJW Alan Freed's old home, is the only outlet in that city that does not go along
with the ban on the record which seems to boost its attraction even more. Etta James,
the new "blonde bombshell" of Rhythm & Blues, goes out on her first extended tour
along with The Peaches, Richard Berry, and Johnny "Guitar" Watson on what is called
the Modern Records Caravan. The show will tour the Midwest throughout the spring and
then head for the Southeastern states. In May Modern tries to go to the well one more
time with Etta James, The Peaches, and Richard Berry recording "Hey Henry" on #957.
The flip side is "Be Mine".
n July Etta and The Peaches are signed to the Top Ten R & B Revue to tour the country
for two months beginning in September. Also on the bill are Bo Diddley, Joe Turner, The
Clovers, Five Keys, Charlie & Ray, Gene & Eunice, and the paul "Hucklebuck" Williams
band. In late August, a new Modern Records release by Etta James is out on #962. The
songs are "Good Rockin' Daddy" and "Crazy Feeling".
In late October the Top Ten R & B Revue plays Carnegie Hall in New York, the first time
the big beat has been heard at the world famous concert location. In mid November Etta
appears at an all star R & B show at the Apollo Theater in New York with Dr. Jive
(Tommy Smalls). On the bill with Etta James are The Heartbeats, Flamingos, Jacks,
Harptones, Bo Diddley, Howlin' Wolf, Dakota Staton, Bill Doggett Trio, and the band of
Willis "Gatortail" Jackson. "Good Rockin' Daddy" is one of the top selling R & B records
in the country, especially popular on the West Coast. Late in the month Etta James
appears in Buffalo with George "Hound Dog" Lorenz as part of a show that features
Charlie & Ray, The Jacks, Wynonie Harris, and Roy Gaines.
At the end of a big year in 1955, Modern releases "W-O-M-A-N" and "That's All" on
#972. 1956 opens with Etta doing a number of shows on the West Coast, some with
Johnny Otis and others with name R & B performers. She does a week at the 5-4
Ballroom in Los Angeles with Amos Milburn and his band, and plays club dates with
Dolly Cooper and Johnny "Guitar" Watson. In March Modern Records releases the new
Etta James single - "Number One" and "I'm A Fool" on #984. The label lists her as Etta
"Miss Peaches" James. two months later "Shortnin' Bread Rock" (a cover of the record
by Kay Cee Jones) and "Tears Of Joy" are released on Modern #988.
Etta appears on Alan Freed's CBS network radio show in L.A. performing a cleaned up
"Dance With Me Henry" (the song is even the subject of an Abbot & Costello movie !)
and "Crazy Feeling". In September "Tough Lover" and "Fools We Mortals Be" are
released on Modern #998. The label still lists James as "Miss Peaches", and this time
the record begins to sell well in both L.A. and the Midwest especially Kansas City and
St. Louis. Late in the year Modern Records drops the "Miss Peaches" nickname and
does a recording session in New York with local musicians, a departure from the usual
James studio time. The result is the late November release of "Good Looking" and
"Then I'll Care" on #1007. In December an interesting pairing takes place at the Club
Baby Grand in Harlem as Etta James shares the stage with Big Maybelle.
Also on the bill are The Clovers and James Moody and his band. At year's end Modern
Records issues a R & B LP album featuring the label's performers including three tunes
by Etta. In March Etta (without The Peaches) embarks on a tour of one nighters with the
Buddy Griffin band throughout the South. That month "The Pickup" and "Market Place"
are released on Modern #1016. In April Etta hits the road again this time with Bo
Diddley, Clifton Chenier, and Larry Birdsong for one nighters in the Midwest. In June
James records "Come What May" and the pop oldie "By The Light Of The Silvery Moon"
on Modern #1022. "Moon" has also been recorded by Little Richard and Jimmy Bowen.
In October Etta plays the 5-4 Ballroom in L.A. with The Dells.
By mid 1957 the outlook for Etta James was not good as traditional Rhythm & Blues
performers were cast aside in favor of younger more pop music oriented styles. There
were a few exceptions such as Joe Turner and Fats Domino, but it was not a good time
for the pioneers of Rock. Soon Modern Records was discontinued and some of its artists
were kept on by the new company on the Kent label. Besides Etta, B.B. King and Jesse
Belvin were also signed to the new label. The company's other record label Crown
Records would concentrate on issuing LPs.
In the spring of 1958 Etta James is still at it hitting the road with another big traveling R
& B Revue, one of the last that would tour the country. On the bill with Etta are The
Midnighters, Bo Diddley, Little Willie John, Beulah Bryant, Tiny Topsy, and the cal Green
band. The show is called "The Big Rhythm & Blues Cavalcade of 1958". In July
"Sunshine Of Love" and "Baby Baby Every Night" is released on Kent #304. By mid
1959 the R & B years were over for James and now she pondered her future in music.
Then came one of the major re-inventions of a pioneer performer coming to terms with
changing times.
In early 1960 James signed with Leonard Chess in Chicago. He had a vision of
showcasing Etta James as an adult oriented blues singer with pop music potential. For
the next fifteen years she remained with Chess mostly recording on that company's Argo
and Cadet labels. For the first time Etta James hit the national pop charts beginning
almost immediately. "All I Could Do was Cry" (Argo #5359) and "My Dearest Darling"
(Argo #5368) both charted in 1960 followed by "Trust In Me" (Argo #5385) and "Don't
Cry Baby" (Argo #5393) the next year. In 1962 "Something's Got A Hold On Me" (Argo
#5409) and "Stop The Wedding" (Argo #5418) charted and in 1963 "Pushover" was her
biggest hit in years on Argo #5437. Personal problems plagued James during the mid
sixties, but then in 1967 Etta James was back with a big seller called "Tell Mama" on
Cadet #5578, and followed that with "Security" on Cadet #5594 in 1968.
That was the last single to chart for James as she now concentrated on recording
albums for Chess. Some of the better albums released over the years by James are
1964's live set called "Etta Rocks The House" for Chess, "Queen Of Soul" for Chess in
1965, and "Tell Mama" for Cadet in 1968. "Peaches" for Chess in 1973 and "Peaches
Part Two" fifteen years later, and "Live At Maria's Memory Lane" for Fantasy in 1986, led
into the 90s and "Stickin' To My Guns" for Island in 1991. Other albums of interest from
the 90s were "Mystery Lady : Songs Of Billie Holiday on the Private Music label, two live
albums for Rhino and On The Spot, three "Best Of . . ." on MCA (Chess masters) and
1998's "12 Songs Of Christmas" on Private Music. Etta James proved to the world that
she could change with the times and remain a viable force in modern American music.
This is no easy task and very few can pull it off, but - Etta James was more than equal to
the task and the world is better off for it.
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