Scribd Logo
Upload

Welcome to Scribd!

  • 29 views

    Key Factors Weight AS TAS

    Uploaded by

    asdfghjkl
    Offer new products for a lesser value for consumers to try for a limited time. This document appears to be analyzing strategies for a company, likely a food company based on references to fast food. It provides a weighted analysis of opportunities, threats, strengths, and weaknesses, and ranks alternative strategies of market penetration, market development, and product development. Market development received the highest alternative attractiveness score. The document also includes a table comparing the company's revenue to competitors in the industry.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd

    Key Factors Weight AS TAS

    Uploaded by

    asdfghjkl
    29 views5 pages
    Offer new products for a lesser value for consumers to try for a limited time. This document appears to be analyzing strategies for a company, likely a food company based on references to fast food. It provides a weighted analysis of opportunities, threats, strengths, and weaknesses, and ranks alternative strategies of market penetration, market development, and product development. Market development received the highest alternative attractiveness score. The document also includes a table comparing the company's revenue to competitors in the industry.

    Original Description:

    lkjlkjlkjlkj

    Original Title

    Matrices(Draft)

    Copyright

    © © All Rights Reserved

    Available Formats

    XLSX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Offer new products for a lesser value for consumers to try for a limited time. This document appears to be analyzing strategies for a company, likely a food company based on references to fast food. It provides a weighted analysis of opportunities, threats, strengths, and weaknesses, and ranks alternative strategies of market penetration, market development, and product development. Market development received the highest alternative attractiveness score. The document also includes a table comparing the company's revenue to competitors in the industry.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    29 views5 pages

    Key Factors Weight AS TAS

    Uploaded by

    asdfghjkl
    Offer new products for a lesser value for consumers to try for a limited time. This document appears to be analyzing strategies for a company, likely a food company based on references to fast food. It provides a weighted analysis of opportunities, threats, strengths, and weaknesses, and ranks alternative strategies of market penetration, market development, and product development. Market development received the highest alternative attractiveness score. The document also includes a table comparing the company's revenue to competitors in the industry.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    You are on page 1of 5

    Offer new products for a lesser value for consumers to try for a limited tim

    Key Factors Weight AS TAS


    Opportunities
    O1. GDP reached $292.45 Billion in 2015 0.05 _
    O2. Filipinos spent 4.17 hours daily on
    0.09 1
    social media
    O3. The trend of technological
    0.09 2
    advancement is increasing
    O4. Fast food consumers increased by
    0.12 4
    25% from 2012 to 2014.
    O5. Philippine population to reach 105.75
    0.1 1
    Million by end of 2017.
    O6. The government granted 251 private
    companies special licenses allowing
    0.06 _
    importing agricultural resources under
    minimum access volume.
    O7. Barrier to enter the fast food industry is
    0.05 _
    high
    O8. In 2016, unemployment rate was
    0.04 _
    recorded lowest in 11 years.

    Threats
    T1. Installing solar panels starts at 320,000
    0.04 _
    Php per 3 kilowatt.
    T2. In 2015, CCAP (Credit Card
    Association of the Philippines) issue 6.9
    0.03 _
    million credit cards to 3 million credit card
    holders.
    T3. Inflation rate increased to 2.6% in
    0.06 _
    2015.
    T4. Social media has an adverse effect on
    the company’s reputation and consumer 0.09 4
    behaviour.
    T5. Technological advancement is costly
    0.09 _
    and complex.
    T6. Imposed tariffs on imports on
    0.05 _
    agricultural products by the government.
    T7. Government plans to stop
    0.04 _
    contractualization.

    Strengths
    S1. Jollibee is leading in the market and is
    0.11 _
    still continuously expanding.
    S2. Jollibee’s increasing accounts
    receivables may be a good source of
    0.09 _
    interest income, and may be a good sign
    because of increase in franchisees.
    S3. Sufficient inventories because of
    0.08 _
    production is handled by the company
    S4. The company has enough capital in
    0.05 _
    investing R&D.
    S5. The company is known to be able to
    0.06 3
    develop and improve its products.
    S6. Capacity to innovate by developing
    alternative energy sources like the solar 0.03 _
    power system and wind power.
    S7. The more advanced technologies that
    they use, the higher the quality of product 0.06 2
    the consumers can feel.
    S8. Jollibee envisions long-term decision
    0.07 _
    and strategies for their company.

    Weaknesses
    W1. Inability to completely incorporate the
    use environmental friendly materials in its 0.04 _
    operations.
    W2. Absence of in-house Information _
    0.08
    System Development Department

    W3. If management used the wrong


    strategy, it could affect the company and 0.09 1
    target expansion might not be achieved

    W4. It will take years to realize the benefits _


    0.04
    of R&D
    W5. Improvement of product and spending
    R&D carries risk of unsuccessful 0.06 _
    implementation
    W6. Jollibee’s continued increase in long
    term debt may cause greater expenses for 0.05 _
    Jollibee for the next few years
    W7. IT problems can cause significant
    problems in the operations and providing 0.07 _
    inventories
    W8. Closure of some stores despite _
    0.02
    opening new branches
    Sum Total
    Alternative
    Ranking of Alternative Strategy Attractiveness
    Strategy Score
    Market
    1 Penetration 4.26

    2 Market 4.04
    Development

    3 Product 3.58
    Development
    Market Development Product Development
    AS TAS AS TAS
    Industry
    Percent Relative
    Company 2015 Revenue (‘000) Market Share Growth Rate
    Revenues (%)

    Jollibee 43,787,362 56% 1 17%

    McDonald's 53,130,758 31% 55% 47%

    Wendy's 22,629,335 13% 23% 7%

    Total 170,975,139 100% - -

    You might also like