Project Report
Project Report
Project Report
TABLE OF CONTENTS
CHAPTER PARTICULARS PAGE NO.
Chapter 1: 3
i) Introduction about the internship 4-6
ii) Industry Profile 8-12
Chapter 2: 13
i) Organization Profile 14
ii) Background 15-16
iii) Nature of the Business 17
iv) Vision mission, Quality policy 17
v) Product profile 18-19
vi) Ownership pattern 20-21
vii) Departmental Study 22-27
viii) Future growth and Prospects 28
Chapter 3: 29
i) McKensy’s 7S framework with 30-34
special reference to the
organization understudy
Chapter 4: 35
i) SWOT Analysis 36
Chapter 5: 37
i) Analysis of financial statement 38-44
Chapter 6: 45
i) Learning and experiences 46-47
ii) Bibliography 48
B.L.D.E.A’S V.P. Dr. P.G HALKATTI COLLEGE OF
ENGINEERING & TECHNOLOGY VIJAYAPUR -2017
Page 1
KALPATARU SUPER BAZAAR
Executive Summary
The research was carried out as per the steps of Marketing Research
the well supportive objectives were set for the study. To meet the objectives primary research
was undertaken. Based on those the conclusion has been drawn with peer supportive data.
CHAPTER - 1
3. Advisor Role:
The role of the Advisor is critical for a successful internship. The Advisor has
the following responsibilities related to the intern:
a. Ensure the student is aware of the requirements for the internship. The students
should read the requirements and affirm to the Advisor that he or she understands the
requirements.
b. Advise the student to contact the internship site prior to the start of the internship.
The student will be responsible for securing the signature of the site manager on the
application form.
c. Ensure the student completes an internship application that will be on file prior to
the start of the internship.
d. Ensure the student understands that a majority of the work conducted must directly
relate to sports, recreation, or associated areas.
e. Ensure the student signs the contract.
f. Provide the report guidelines to the intern.
g. Provide the intern with a weekly reaction report.
h. Provide the intern with a performance appraisal form.
I. Grade the final Internship Report and submit it to the appropriate office for
processing.
4. Intern:
The placement of a student in an internship is designed to provide practical
experience to enhance the classroom learning. There are a number of different tasks
that require the attention of the intern in order to successfully complete this course.
These include:
a. Consult with the Faculty Advisor and apply for an internship.
b. Contact the intern site about the position.
INDUSTRY
PROFILE
INDUSTRY PROFILE
Retail comes from the old French word tailor (compare modern
French retailers), which means “to cutoff, pare, divide” in terms of tailoring (1365). It
was the first recorded as a noun with the meaning of a “sale in small quantities”
in1433 (form the middle French retail, “piece cut off, shred, scrap, paring”). Like in
French, the word retail in both Dutch and German (detail handle and Einzel handle,
respectively) also refers to the small quantities of items.
Soft goods or consumables- clothing, apparel, and other fabrics. Goods that
are consumed after one use or have a limited period (typically under three
years) in which you may use them.
A department store is a set-up which offers wide range of products to the end-users
under one roof. In a department store, the consumers can get almost all the products
they aspire to shop at one place only. Department stores provide a wide range of
options to the consumers and thus fulfill all their shopping needs.
Merchandise:
Electronic Appliances
Apparels
Toiletries
Cosmetics
Footwear
Sportswear
Toys
Books
CDs, DVDs Examples - Shoppers Stop, Pantaloon
Discount Stores:
Discount stores also offer a huge range of products to the end-users but at a
discounted rate. The discount stores generally offer a limited range and the quality in
certain cases might be a little inferior as compared to the department stores.
Wal-Mart currently operates more than 1300 discount stores in United States. In India
Vishal Mega Mart comes under discount store.
Merchandise:
Almost same as department store but at a cheaper price.
Supermarket:
A retail store which generally sells food products and household items, properly
placed and arranged in specific departments is called a supermarket. A
supermarket is an advanced form of the small grocery stores and caters to the
household needs of the consumer. The various food products (meat, vegetables,
dairy products, juices etc) are all properly displayed at their respective departments
to catch the attention of the customers and for them to pick any merchandise
depending on their choice and need.
Merchandise:
Bakery products
Cereals
Meat Products, Fish products
Breads
Medicines
Vegetables
Fruits
Soft drinks
Frozen Food
Canned Juices
Warehouse Stores:
A retail format which sells limited stock in bulk at a discounted rate is called as
warehouse store. Warehouse stores do not bother much about the interiors of the store
and the products are not properly displayed.
Mom and Pop stores are the small stores run by individuals in the nearby locality to
cater to daily needs of the consumers staying in the vicinity. They offer selected items
and are not at all organized. The size of the store would not be very big and depends
on the land available to the owner. They wouldn’t offer high-end products.
Merchandise:
Eggs
Bread
Stationery
Toys
Cigarettes
Cereals
Pulses
Medicines
Specialty Stores:
As the name suggests, Specialty store would specialize in a particular product and
would not sell anything else apart from the specific range Specialty stores sell only
selective items of one particular brand to the consumers and primarily focus on
high customer satisfaction.
Example -You will find only Reebok merchandise at Reebok store and nothing else,
thus making it a specialty store. You can never find Adidas shoes at a Reebok outlet.
Malls:
Many retail stores operating at one place form a mall. A mall would consist of several
retail outlets each selling their own merchandise but at a common platform.
E-Retailers:
Now a day the customers have the option of shopping while sitting at their homes.
They can place their order through internet, pay with the help of debit or credit cards
and the products are delivered at their homes only. However, there are chances that
the products ordered might not reach in the same condition as they were ordered. This
kind of shopping is convenient for those who have a hectic schedule and are reluctant
to go to retail outlets. In this kind of shopping; the transportation charges are borne by
the consumer itself.
Dollar Stores
Dollar stores offer selected products at extremely low rates but here the prices are
fixed.
CHAPTER – 2
ORGANIZATION PROFILE
BACKGROUND OF ORGANIZATION
Navadgi’s are in retailing since 1915, a millennium itself. Mr.
Revansiddappa S. Navadagi started a small retail shop in the retailing in the year
1915; gradually they become famous in retailing. The upcoming generation also
continued the same business, with the culture and tradition.
Kalpataru Supermarket came into existence in the year 2003 on by three eminent
business partners Mr. Shivkumar, Mr. Nijaguni and Mr. Raju in Bijapur. The
turnover since its inception till now is 300 lakhs. Continual up graduation in
process to meet customer requirements is the focused area.
Other advantages include the convenience of shopping hours that extend far into
the evening.
KALPATARU has very less space for parking and even the work force is less.
Customer usually purchase by putting their products into shopping carts (trolleys)
or baskets (self-service) and pay for the products at the checkout.
The organization has made a rapid growth and with over the mouths blossomed
into a mighty organization with strong presence in the market and sizeable
operations. KALPATARU is continuously striving to provide the service that
meets the quality, performance and price aspiration of their customer.
In 2006 they also established their branch in Jalanagar to meet the customer’s
requirement and serve them more efficiently.
Mission:
1) Adopting new technologies to improve the quality of service according to
local conditions.
2) To create such an environment with effective inventory management,
customer relationship management and with a great supplier relationship
management.
PRODUCT PROFILE:
Kalpataru super bazaar is departmentalized self service store offering
a wide variety of food and household merchandise. The super bazaar typically
comprises of groceries, vegetables, stationary, skin care products and baked goods as
well as for various non food items such as household cleaners, personal care products,
and pet supplies.
C) Beverages: D) Crockery:
1) Soft drinks. 1) Crockery Cutlery.
2) Mineral water. 2) Dinner sets.
3) Health drinks. 3) Table Napkins.
4) Fruit Juices. 4) Wine and juice glasses.
E) Plastics: F) Utensils:
1) Buckets. 1) Kitchen tools.
2) Casseroles. 2) Nonstick cookwares.
3) Containers. 3) Tiffin boxes.
4) Boxes.
5) Flaws.
6) Bowls.
7) Jugs and sippers.
8) Bottles and mugs.
OWNERSHIP PATTERN:
KALPATARU SUPER
BAZAR
CO-FOUNDER
REVANSIDDAPPA
NAVADGI
Partners
SHIVAKUMAR RAJKUMAR
NIJGUNI NAVADGI
NAVADGI NAVADGI
Cleaning/ Packing
Account Manager
section
Mr Nachiket Floor Staff
7-8 off season
Navadgi
10-12 During Season
Account Assistent
Sales Assistant (6)
Mrs Joshi
The Proprietor owner of the company is Mr. Chandrashekar. Navadgi. And his
3 sons carry out the business today.
Departmental
Study
Purchase Department:
Procuring Materials
One role of the purchasing department is to procure all necessary materials needed for
or daily operation of the organization. For a manufacturing company, this might
include raw materials such as iron, steel, aluminum or plastics, but it also might
include tools, machinery, delivery trucks or even the office supplies needed for the
secretaries and sales team. In a retail environment, the purchasing department makes
sure there is always sufficient product on the shelves or in the warehouses to keep the
customers happy and keep the store well-stocked. With a small business, it is
especially important to keep inventory ordering at a reasonable level; investing large
amounts of capital in excess stock could result in storage problems and in a shortage
of capital for other expenditures such as advertising or research and development.
Purchasing also oversees all of the vendors that supply a company with the items it
needs to operate properly.
Evaluating Price
Warehouse Department:
Marketing Department:
The Marketing Department plays a vital role in promoting the business and mission
of an organization. It serves as the face of your company, coordinating and producing
all materials representing the business. It is the Marketing Department's job to reach
out to prospects, customers, the community, and create an overarching image that
represents your company in a positive light—that is, your brand. Depending on your
company, the duties of the Marketing Department may include one or more of the
following:
Defining and managing your brand. This involves defining who you are, what you
stand for, what you say about yourself, what you do and how your company acts.
This, in turn, defines the experience you want your customers and partners to have
when they interact with you.
Conducting customer and market research. Research helps you define target markets
and opportunities accordingly, and also helps you understand how your products and
services are perceived.
Accounting Department:
While some people may have a differing opinion, the essential roles and duties of
virtually any accounting department should include the following:
proper tax is assessed and tax payments are on time with state and federal
government agencies.
4. Reporting and Financial Statements – The primary reason you collect data
properly in your accounting software is to prepare financial reports that can be
used for budgeting, forecasting and other decision making processes. In
addition, these and other reports are needed for communication to investors,
banks and other professionals that play a role in the growth of your business.
Kalpataru super bazaar has an opportunity to tap whole Vijayapur District and
its Surrounding places by expanding its business.
To increase its market share.
To advertise through blog or creating a Facebook Page or through any social
networking sites.
Kalpataru super bazaar can give their customers a provision of home delivery
or purchased goods.
Can adopt a telephonic and Mobile app shopping Technology in the future.
Can initiate online ordering facility, & payments options and home delivery
CHAPTER-3
McKENSY’S 7S
FRAMEWORK
McKENSY’S 7S FRAMEWORK
“Hard” elements are easier to define or identify and management can directly
influence them these are strategy statements; organization charts and reporting lines;
and formal processes and IT systems.
“Soft” elements; n the other hand, can be more difficult to describe, and are less
tangible and more influenced by culture. However, these soft elements are as
important as the hard elements if the organization is going to be successful.
The way the model is prepared in the figure below despites the interdependency of the
elements and indicates how a change in one affects all the others.
1. STRUCTURE:
It is the part for specialization and co-ordination. It comprises of the basis
organization of the company, its departments, reporting lines areas of the expertise,
and responsibility (and how they inter –relate), and the way in which the parts of the
things are arranged or organized.
1. Overall organization structural- Board of Directors/ Functional heads etc.
2. Sub structure detailing with each functional discipline. Detailed study of
various departments and their functions.
IMPORTANT PEOPLE:
Mr. Chandrashekar. Navadgi Proprietor Owner
Mr. Shivkumar. Navadgi A/c section (Tax and Government policies)
Mr. Raju. Navadgi Purchase and payment section
Mr. Nijguni. Navadgi Store and staff section
The main term of the organization structure is comprehended all the
possible. Dimensions of the organization structure as in developing the ability to focus
on these dimensions which are currently important to the organization evaluations-
and to be ready to refocus as a curial dimensions shift.
2. SKILL:
It contains of the capability and competencies that exit within the company. It is the
talent, craft or accomplishment, naturally acquired or developed through training and
abilities appropriate for a specific job. The employees need to have both specific as
well as generic skills. Generic Skill mean problem solving skills, decision-making
skills,communication etc. Specific skill like Time management, shop floor
management, building teams, leadership and motivation, creativity, advance safety
and environment, industrial safety and environment
3. STYLE:
This includes the leadership style of the top management and overall operating style
of the organization. Style impacts the norms people follow and how they work and
interact with each other and with customer.
The management training is totally democratic there are no restrictions to any
employee to express his opinion.
The company has got open door policy any level of employee can meet directly to his
supervisors or managing director without any hesitation.
Strategy refers to the systematic action and allocation of resources to achieve the
companies aim. The integrated vision and direction of the company as well manner, in
which it drives articulate, communicates and implements that vision and direction. It
can also be defined as the choice of direction and action that the company adopts to
achieve its objectives in a competitive situation.
1. SYSTEMS:
Systems are the formal and informal procedures that govern everyday activity,
covering everything from the management information systems, through to the point
of contact with the customer. Finance department is doing enough to properly plan.
There is regular program verification.
The company follows inventory control systems,
Raw materials will be held in the stores for 15 days only.
Finished goods will be held in the stores for 2 days
2. STAFF:
It refers to the people working in the organization. The company’s people resources
and how they are developed, trained and motivated. The process of staffing includes
various processes like recruitment and selection procedures, training, etc. It refers to
how the people are developed, trained socialized, integrated, motivated and how the
employee’s career is shaped in the organization.
Technical Staff
Supervisory Staff
Clerical Staff
3. STRATEGY:
Strategy refers to the systematic action and allocation of resources to achieve the
companies aim the intergraded vision direction. It can also be defined as the choice of
direction and action that the company-7 adopts to actives its objectives in a
competitive situation.
List prices
Discount
Payment periods
Seasonal pricing
4. SHARED VALUES:
It refers to the core or fundamental values that are widely shared in the organization
and serve as guiding principle that are important. These values have great meaning
because they focus attention and provide a broader sense of purpose.
Values are the thing that you would strive for even if they were demonstrably not
profitable.
Values act as an organization’s conscience, providing guidance in the time of crises.
The value and beliefs of the company untimely they guide employees towards valued
behavior. It refers to the simple goal statements in determining corporate destiny to fit
the concept.
CHAPTER-4
SWOT
ANALYSIS
STRENGTHS:
Better understanding of customers helping the company to serve them better.
Vast range of products under one roof helping in attracting the customers and
their family to shop together and enjoy the experience.
Benefit of early entry into retail industry in Vijayapur Market
WEAKNESS:
High cost of operation due to large fixed costs.
High employee attrition rate.
OPPORTUNITY:
Lot of potential into rural market.
Can enter into production of various products due to its in-depth understanding
of customers taste and preference.
Can expand its business in the neighboring smaller cities as there is a lot of
opportunity.
THREATS:
High business risk involved.
Lot of competitors coming up to tap the Market potential.
Margin of the business reducing all the time due to competition.
CHAPTER-5
ANALYSIS OF
FINANCIAL
STATEMENTS
B.L.D.E.A’S V.P. Dr. P.G HALKATTI COLLEGE OF
ENGINEERING & TECHNOLOGY VIJAYAPUR -2017
Page 37
KALPATARU SUPER BAZAAR
354
Total 70,05,865 Total 70,05,865
10,000,000.00
9,000,000.00
8,000,000.00
7,000,000.00
6,000,000.00
Increase or Decrease in
5,000,000.00 profit
4,000,000.00
3,000,000.00
2,000,000.00
1,000,000.00
-
31st Mar 31st Mar 31st Mar
2015 2016 2017
Interpretation:
As shown on the above graphical representation, we observe increase in
the overall growth of the firm as when compared to 2015-2016 year (Rs in Lakhs
8, 91,697). Similarly with the year 2016-2017 there is a drastic and healthy
growth in the performance in terms of the wealth (Rs in Lakhs 15, 58,213). In
current year i.e. 2017-2018 the firm is doing a very good growth and prosperity
in financial wise.
CHAPTER-6
LEARNING
EXPERIENCE
LEARNING EXPERIENCE:
Organization Name: Kalpataru Super Bazaar
much of collecting data. Then followed the series of individual tasks, and I
The impact that I made: Have asked them to bring out more signage’s
easily and I assisted them to carry out promotions in a newer better way.
What I learnt/ skills I picked up: The work culture. The image I had in
mind and what you experience are two different things. Keeping up to
Freedom/Flexibility-5/5
Work culture-5/5
Mentoring/Guidance-4/5
B.L.D.E.A’S V.P. Dr. P.G HALKATTI COLLEGE OF
ENGINEERING & TECHNOLOGY VIJAYAPUR -2017
Page 46
KALPATARU SUPER BAZAAR
Networking opportunity-3/5
Overall Experience-4/5
experience.
BIBOLOGRAPHY
Retiling management: Levy weitz
1. www.retalingmanagement.com
2. Service Marketing:V. A. Zeithmal
3. Internet search.
4. www.retailbussines.correct.com
5. www.futurebazaar.com
6. Marketing management by Anil Kumar.