Cracktheuberinterviewpdf 160326180505
Cracktheuberinterviewpdf 160326180505
Cracktheuberinterviewpdf 160326180505
• Writing assignments
• Phone interview
• Timed Analytic Test or Creative Writing Test
• Happy Hour
• In-Person Panel Interview
• Final Presentation
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UBER'S
TIMED
ANALYTICS
TEST
OR
CREATIVE
WRITING
TEST
SEE ALSO: How to Ace Uber's Analytics Test with Answers
If are applying for the following roles, Uber will likely give you their Excel
analytics test:
• Marketing Manager
• Community Manager
Candidates receiving the Excel analytics test will get an email with 2 .CSV files
to download and given a 2 hour timed online test to take using Microsoft Excel.
• My Uber driver turned a 1 mile trip into a 10 mile trip. Uber sucks. I want a full
refund or else I will blog about this experience.
• I was leaving Sydney and a hostage crisis situation. I got SURGED. Are you
kidding me?
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• I ordered an UberBLACK for a special engagement proposal. The driver never
showed up. I will never use UBER again.
Alternatively, some candidates report that, instead of a happy hour, they were
invited to a second phone interview with similar questions and objectives as the
first one.
Numerous candidates have shared that they rarely have an opportunity to make
personal connections before tackling challenging case or technical questions.
• Choose a topic
• Operations
• Strategy
• Public Relations
• Marketing
• Data Analysis
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As a result, the case interview questions can span all of these domains, making
Uber's interview process one of the more challenging and feared processes
around.
MARKETING
Uber probes for marketing aptitude by looking for candidates with tactical
creativity and strategic thinking. Example questions include:
• An Uber competitor opens with unlimited cash capital. If you were them, how
would you steal Uber’s customers? If you were Uber, how would you
convince drivers not to leave?
• If we ask you to find us 100 new drivers this month, describe what steps you
would take?
PUBLIC RELATIONS
• If there is a hostage crisis and Uber surge pricing kicks-in, users are angry as
they are charged extra - what would you do?
• How should you respond to the city official claiming that Uber disadvantages
older drivers unfamiliar with technology?
ANALYTICAL: ROI
Uber is looking for candidates ability to identify vital metrics, calculate numbers,
explain results, and have suitable recommendations. An example question:
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ANALYTICAL: METRICS
Uber wants candidates who can understand the success of a product, interpret
test results and make decisions. Example questions include:
STRATEGY
Uber is looking for candidates who have the ability to make proposals backed
by evidence, use specifics and details that stay factual. Example questions
include:
• What would you do if a competitor undercut Uber’s pay split with the drivers?
Hypothetically, Uber’s is 80/20 and theirs is 90/10.
• What obstacles do you expect to experience if you bring Uber to your city?
What are your proposed solutions?
BEHAVIORAL QUESTIONS
These types of questions are the best predictors for employee success. Uber is
looking for candidates credibility, likeability and their ability communicate clearly
An example question:
• Provide an example of when you processed data via Excel and what the
outcome was? What data were you processing?
SITUATIONAL QUESTIONS
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• How do you handle working with people who are extremely upset or not
happy with you or your company?
PRODUCT DESIGN
Uber is looking for the candidates ability to successfully answer product design
questions and come with with creative and insightful solutions. I recommend
using the CIRCLES Method™ to answer product design questions. Here's an
example question:
GO-TO-MARKET
Uber is testing the candidate’s ability to create a plan and communicate that
plan effectively. For instance, Uber might ask you the following:
• Uber drops you in a new market (i.e. Oklahoma City) and you have two weeks
until you open - go! What do you do?
ODDBALL
Some questions may seem to out of left-field, but really uber is looking for the
candidates ability to communicate effectively, think quickly on their feet, and
develop creative and interesting answers. Here's an example question:
• How would you find the words that become obsolete in the English language
between the 16th and 17th Century?
TRIVIA
Uber is testing the candidates knowledge of company and the products. Here's
an example Question:
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HOW
TO
PREPARE
FOR
THE
UBER
INTERVIEW
To prepare the the Uber Interview, I would recommend you use the following
frameworks:
MARKETING
For the marketing case interview, I'd recommend developing a marketing plan
using The Big Picture Framework. It has nine different parts, but to simplify, we
can condense the Big Picture Framework into three main categories.
This framework works, whether it's for Uber, or as one of the question's listed
here denotes, for Uber's competitor.
• Goals (I). What are the business and marketing goals? Is it to increase profits
or more likely, to drive market share? How much time do you have to achieve
the goal, and what are the core competencies to emphasize? Thinking in
terms of the marketing funnel, should the marketing plan focus on
awareness? Or is it to drive trial?
• Customer Strategy (II). What are the possible customer segments? Which
segment is ideally suited for us? And what value proposition will resonate
with them?
• Marketing Tactics (III). What are optimal channels to target the customer?
Online or offline? What advertising and promotional ideas should we
consider? Do we have any say in the product pricing or product offering?
If you're looking for more marketing case practice questions or more information
about the Big Picture marketing framework, I'd recommend this book, Rise
Above the Noise: How to Stand Out at the Marketing Interview.
PR INTERVIEW QUESTIONS
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• Why is this beneficial?
• Who will the affect?
• When will this product or change go live?
The italics are mine. As many of you will recognize, the italics emphasizes
the Five Ws, which every good PR communique addresses. For company
blunders, suggest this 5 step framework and discuss a time when you
successfully applied it:
ANALYTICAL: ROI
For analytical ROI questions, they revolve around breakeven analysis. We've
included the breakeven formula here. If you're looking for more
breakeven practice problems, check out Interview Math: Over 50 Problems and
Solutions for Quant Case Interview Questions.
Breakeven Analysis
BEHAVIORAL QUESTIONS
Lastly, for behavioral interview questions, you can use the popular STAR
method.
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