Chapter No.

Executive Summary

Nishat has grown from a cotton export house into the premier business group of Pakistan with
5 listed companies, concentrating on 4 core businesses; Textiles, Cement, Banking and Power
Generation. Today, Nishat is considered to be at par with multinationals operating locally in
terms of its quality products and management skills.

I recently have done my internship in Nishat Mills Limited, in which I got training from each
of its department. The internship basically revolved around the product knowledge training.
The system, the style of working & the commitment of the employees in NML is really
exemplary.

The difference between the success & failure is doing things right and doing things nearly right,
& NML has always tried for success & that is why it is known to be one of the leading
organizations in Pakistan. Irrespective of all these positive points of Nishat Mills Limited, I
have noticed a few areas where the improvement can really increase the efficiency of NML.

In this report I have given a very brief review of what I have seen during our internship I have
mentioned all these as I have made an internship as according to the schedule. I also mentioned
about the Textile industry in Pakistan and vision of its industry. Then I have done a detailed
SWOT analysis as well as PEST Analysis.

Then I have discussed about my learning in the whole internship that is all about the Textile
Terminologies and process of the productions. I have made it possible to write each and every
thing that I have learnt there. I have all my practical efforts in the form of this manuscript that's
the asset for my future career.

1
 Chapter No. 2

Preliminary Business Analysis

INTRODUCTION:

The Textile Industry

Over the years, Pakistan is said to be the single crop economy i.e. cotton and textile that claims
the lion's share in terms of the contribution in the national economy of Pakistan.

Despite efforts to bring in diversification in country's overall economic get-up the textile sector
continues to be the most important segment of the national economy. Its share in the economy,
in terms of GDP, exports, employment, foreign exchange earnings, investment and revenue
generation altogether placed the textile industry as the single largest determinant of the
economic growth of the country.

Despite harsh and hard international economic conditions, Pakistan's textile industry has
weathered the storm by coming out of the international crisis in a very positive manner.

During the year exports were controlled from falling and significant investment was made in
value-added expansion and in Balancing-Modernization- Replacement (BMR).

Besides fall out of the events of September 11, the implementation of WTO's agreement,
various bilateral agreements have been signed and implemented.

As a result, global scenario has changed. Government and the corporate textile sector adjusted
their policies to achieve maximum benefits of free trade. So, local structure of the corporate
culture, investment pattern and fiscal and monetary policies were significantly changed.

IMPORTS Textile Machinery

Import of textile machinery and equipment has picked up since 1997-98 when a bumper cotton
crop was harvested and the Textile Industry reaped massive profits due to lower input cost. In

2
the last five years more than Rs9 billion have been invested for the import of spinning
machinery. Nishat is one of the major customers in terms of importing Textile Machinery from
almost all developed countries.

It is expected that an additional Rs10 billion would be required for Balancing, Modernization
and Replacement (BMR) in the spinning sector during the next three years for producing
superior quality yarn besides several units are in various stages of installation in Karachi also.

These facilities would improve value-addition in fabrics, besides increasing the volume of
fabrics and quality garments exports from the country.

Textile is the only sector where investment has been substantial and regular during past three
years. The most encouraging factor of this investment is diversity.

The entrepreneurs, who earlier concentrated on Spinning and Weaving, have now established
compact units adding state-of-the-art finishing units and knitting machines to add value to their
products. The latest addition to this is the setting up of denim cloth producing units.

At present, the export competitiveness of the textile industry can be improved by aggressive
marketing techniques and quality improvements which have to be taken care of micro-level
that is each textile unit should make its own independent efforts to sell its products in different
international markets.

All the individual textile units should implement the ISO 9001 program for quality standard
and ISO 14000 for environmental standards to counter the threat of globalization.

EXPORTS of Textile

Despite sluggish trends in the international markets, exports of textile manufacture increased
from $5.75 billion in 2000-2001 to $5.8 billion in 2001-02. The encouraging factor was the
increase in the exports of value-added items. The share of value-added products in total textile
exports from Pakistan this year was 57.13 per cent as compared to 54 per cent last year.

Cotton cloth export also increased to $1.13 billion during this period as compared to $1.03
billion in 2000-01, indicating an increase of 9.7 per cent. The exports of bed-wear fetched $918
million against $745 million; showing growth of 23 per cent, while towels exports increased
by 12 per cent to $270 million against 242 million.

3
Readymade Garments improved by 7 per cent to $882 million from$827 million, whereas
Made-up articles increased by 6 per cent to $351 million as compared to $331 million.

The exports of five sub-groups i.e. Cotton Yarn, knitwear, Tents, Canvas/Tarpaulin, Art,
Silk/Synthetic Textile and other manufactures declined during the period. Cotton yarn, which
earned $1.1 billion during 2000-2001, earned $ $911 million.

The textile quota exports to the United States, European Union, Canada and Turkey grew by
over 18 per cent with nominal increase in value during the first seven months of the calendar
year 2002 compared to the same period last year.

The highest amount of increase of 55 per cent in quota exports followed by US 29 per cent and
EU 12 per cent. Exports to Canada declined by 21 per cent in quantity.

In terms of value, exports grew by 30 per cent to Turkey and 13 per cent to the EU. Exports
declined in case of Canada by 29 per cent and 9 per for the US. The total exports to the US
were 420 million square meters worth $481 million; European Union imported 1058-million
square meter worth $509 million. Canada imported 16 million square meters worth $18 million
and Turkey, 101 million square meters worth $28 million.

The average unit price of Pakistan's textile quota exports dropped considerably i.e. 30 per cent
in case of US, 9.6 per cent for the EU and 16 per cent in case of Turkey. The only increase 0.21
per cent was recorded in average unit price of exports to EU. The WTO agreement provides
for making textile trade completely free from 2005.

The textile export figures for the first ten months of the current year released by the Export
Promotion Bureau revealed that the textile quota exports to the US improved by 24 per cent
while the increase in exports to EU countries at the end of October 2002 registered an increase
of 16.6 per cent in terms of value and 13 per cent in terms of quantity.

4
Vision Statement:

To transform the Company into a modern and

dynamic yarn, cloth and processed cloth and
finished product manufacturing Company that
is fully equipped to play a meaningful role on
sustainable basis in the economy of Pakistan.
To transform the Company into a modern and
dynamic power generating Company that is
fully equipped to play a meaningful role on
sustainable basis in the economy of Pakistan.

5
Mission Statement:

To provide quality products to customers and

explore new markets to promote/expand sales
of the Company through good governance
and foster a sound and dynamic team, so as
to achieve optimum prices of products of the
Company for sustainable and equitable growth
and prosperity of the Company.

6
Goals and Objectives:

 To enhance the profitability of the Company.

 To increase the overall efficiency and productivity of the Company.
 To become the market leader by outshining the competitors and be an innovative
Company by introducing new ideas.
 To expand sales to the global marketplace by anticipating customer needs and develop
and maintain strong customer base.
 To monitor and improve internal processes to achieve efficiencies, improve
organizational structure and ensure the best use of available resources.
 To follow the latest technology trends and their implementation in the Company to
enhance the overall productivity of the Company.
 To develop and promote the reputation and image of the Company for its stakeholders
in specific and non-stakeholders in general.
 To promote awareness and best practices about environmental sustainability and social
responsibility.

7
Organizational Chart:

8
 The Company

Nishat Mills Limited is a public Limited Company incorporated in Pakistan under the
Companies Act, 1913(Now Companies Ordinance, 1984) and listed on Stock Exchanges in
Pakistan.

Nishat Mills

Nishat Mills Limited ("Nishat") is a public company incorporated in Pakistan and listed on all
three Pakistani stock exchanges. Nishat is engaged in textile manufacturing.

Which involves spinning, combing, weaving, bleaching, dyeing, and printing, stitching,
buying, and selling of textiles? They deal with yarn, linen, cloth and other goods including
fabrics made from raw cotton, synthetic fiber and cloth.

The Company is engaged in the business of textile manufacturing and of spinning, combing,
weaving, bleaching, dyeing printing, stitching, buying, selling and otherwise dealing in yarn,
linen, cloth and other goods and fabrics made from raw cotton, synthetic fiber and cloth, and
to generate, accumulate, distribute and supply electricity.

Company is providing quality products to its customers within the Pakistan and outside the
Pakistan. Presently company is exporting its all kinds if apparel products.

Major competitors

Nishat competitors are:

 Crescent
 Chenab
 Arzoo
 Alkarms
 Sitara
 Kohinoor
 Amtex

9
 Business operations

 Spinning Department:
Nishat Textile Limited has seven spinning units situated in Faisalabad. These units are
equipped with the latest machines in all of their departments. In the spinning units the
fiber is converted into yarn, and as this the quality of yarn is very important in the textile
sector so spinning units have a lot of importance.
Generally, the spinning mills mechanism is very similar. It starts from the mixing
department where the bales of cotton are mixed and at that section the most visible
impurities are taken out. This mixed cotton is then taken to the blow room by a machine.
After going through a process, it is taken to the card room for the next process.
After the card room the route is taken by keeping in view that whether carded yarn is
the end product or the combed yarn. The combed yarn is of better quality and its process
is a bit bigger than the other one.
For the carded portion the drawing breakers & drawing finishers are used to prepare the
fiber to a certain level so that the process on the simplex machine can be carried out.
On the other hand, in the combed portion, after the drawing breaker the cotton goes
through the lab former, & after that it goes through the combing machine, where the
comer noil and comber sliver are separated.
The comber sliver, after passing through the PC drawing & Drawing finisher goes to
the simplex machine. The product that comes from the simplex machine is then taken
to the Ring section where the yarn is to be made. Finally, after passing through the auto
cone the yarn comes in the packing department. In NML the process of Ultra Violet
Checking is also practiced to ensure the quality of the yarn.
As this process is very important so there are some common parameters on which the
quality of yarn is judged. These parameters have been listed as below:
Important Parameters of the Fiber:
 Length
 Strength
 Micronaire value
 Color grade

10
  Neps / gram
 Trash percentage
Important Parameters of Yarn:
 Yarn count
 Strength LCSP
 U percentage
 Thin Places
 Thick Places
 Neps
 IPI (Imperfection)

 Weaving Department:
Very similar to the spinning units, the weaving units of NML are really very well
equipped with the latest machinery to make the best possible product for the customer
to gain the customer satisfaction.
Most of the machines in the weaving unit of NML are of new technology & NML has
a very good check on the quality of fabric produced by its Quality Control department.
The end product of the spinning unit is the starting point of the weaving unit. When the
cones of the yarn are brought to weaving unit, it is then taken to the warping zone in
which the beams are prepared.
These beams are then taken to the sizing section where the different chemicals are
applied to the yarn so that the weaving of the fabric can be done with the minimum
breakage of yarn. After sizing the process of drawing inn is applied so that the yarn
could be converted into fabric.
After the drawing inn the beams of the yarn is then taken to the Sulzer Looms so that
the yarn is converted into the weaved product. When the greige is made, then it is taken
to the inspection department, where a lot of quality check is done. At the first step the
fabric is classified into two types, i.e. A grade & D grade.
The D grade fabric is either used in the B grade sale or in gathering of the fresh pieces.
While the process of A grade fabric is a bit longer.

11
 The A grade fabric after mending, goes to the checking machines, from where it is taken
to the rechecking machines. After rechecking either the greige is rolled or folded &
packed according to requirements of the buyer.

 Quality Control Department:

First of all, the people of NML checks the quality of yarn before taking it into the
process. Following are the yarn characteristics that are checked before taking it into the
process:
 Count Testing
 Strength Testing
 TPI
 Hairiness Testing
 Thick & Thin bases

At the warping section the following characteristic is checked:

 Breakage Report

When the sizing process is applied, the following two tests are applied:

 Abrasion Test
 Strength Test

After completion of the greige the g/sm test is applied so that to have the best
customized product. Finally, in the folding section checks are applied at every step of
the folding process. The weaving units of NML are known to be the best producers of
greige product in Pakistan.

QUALITY CONTROL LAB:

During the production, quality control lab ensures that every work has done according to the
standards of NML. Following checks are made at different departments:

 Checks while Printing:

 Rubbing
 Washing
12
  Dry Cleaning
 Chlorine Test

Checks after Curing:

 Rubbing
 Washing

Checks after Stenter Process:

 Light Fastness
 Shrinkage
 Rubbing
 Washing (Optional)
 Pilling

Checks after Raising:

 Quality check

The purpose of all these checks is to ensure the Quality of the end product.

QUALITY CONTROL LAB MACHINES:

 Crock Meter:
 Pilling Machine:
 Garment Washing Machine:
 Dura Wash:
 Wascator Machine
 Thumble Dryer
 Light Box
 Auto Wash
 Curing Machine
 Pader
 Light Fastner Tester
 Air Permea-meter

13
  Data Color
 Visco Meter

The above is the machine which is used in the Quality Control Lab to ensure the quality at
every step.

 Processing Department:
Processing Unit of every textile mill has a paramount importance because it actually
provides the finish fabric product which is either sent to customer either as a piece good
or as made up after converting the fabric into the required stitched product. The
processing unit of NML comprises of the following department:
 Bleaching Department
 Finishing Department
 Printing Department
 Dyeing Department
 Folding Department
 Quality Control Lab
 Digital Design Studio & Engraving Department
 Sample Room
 Production & Planning Department
The operations of Production & Planning Department are to work as a bridge between
the marketing team and the processing people, so this department has the prime
importance.
All of the communication which is held between the processing & the export people is
done through this department. The finishing department is also very important because
it is the center of operations held in the processing unit.

Bleaching Department:

The bleaching department of NML is equipped with the latest machinery to compete with the
market. Bleaching department has the following machines:

14
Singeing & De-sizing:

L-Box:

Mercerizing:

Emerizing:

Jiger:

Water Mangle:

The above is the machines & a very brief overview of the machines. The bleaching department
is like a back bone of the processing unit. After weaving mill, the fabric is brought to the
bleaching department where it is prepared on the above machines so as to be prepared for the
Printing or Dyeing.

The Quality Control people ensure the Quality of work in the Bleaching to fulfill the collective
goal.

Printing Department:

The Printing department of Nishat Mills Limited comprises of three rotaries, i.e. Reggianni,
Zimmer & Stork. Along with these three rotaries, the printing department has three sampling
tables to fulfill the sample need of the customers of NML.

There is a mini sampling machine for the sampling section to facilitate their work. The
specification & general points about these rotaries are as under:

Reggianni Machine:

Zimmer Machine:

Stork Machine:

The Printing department of NML is working at its best & producing really good stuff. After
the printing from the rotaries, the route of the fabric depends on the dye class.

If the reactive dyes have been used, then the fabric will be taken to first of all Ager Machine &
then Goller Soaper Washing, then to Stenter finish & finally to the calendar.

15
On the other hand, the fabric treated with pigment dye is taken to the curing machine & from
there it is taken to the calendar after the required stenter finish. Now in the following line, we'll
see the specifications of the Curing & Ager Machines:

Curing Machine:

Ager & Curing Machine:

Dyeing Department:

The dyeing department is a major department of NML processing. This includes three
machines. These machines have been identified & discussed as below:

Pad Thermosol:

Pad Steam:

Goller Soaper Washing:

So above is a bird's eye view on the dyeing department of NML.

Finishing Department:

Finishing department of any textile mill has a very significant importance because it acts like
a hub in the Processing. Almost every fabric which goes through processing unit, it has to be
passed through the finishing department.

The finishing department of NML Processing unit is famous for its quality work. It comprises
of many latest machines which includes Stenters, Cylinders, Raising Machines & Sanforizing
Machine.

Types of Finishes:

There are two major types of finishes:

Chemical Finishes

Mechanical Finishes

16
The finishes in which no chemical is used is called the mechanical finish, a very good example
of mechanical finish is Cylinder Finish. On the other hand, the finishes through stenter are
known to be the chemical finish. The finishes are of the following types:

Normal Soft

Super Soft

Chintz

Anti-Pilling

Anti-Wrinkle

Water Proof

Easy Care

Soil Repellent

Sanforizing Machine:

The Sanforizing machine is used for relaxing the shrinkage of warp. The machine possessed
by NML has a workable width of 114". It is basically used either on customer demand or in
case of Garments. The standard is 5%. NML has one Sanforizing machine in its processing
unit.

Raising Machine:

This basically means to raise the fibers from the surface of the fabric. The machine possessed
by the finishing department of NML has a workable width of 114". NML has one raising
machine in its processing unit.

Cylinder:

17
NML has 2 Cylinders. The basic purpose of calendaring is to have the shine & to have better
hand feel. These Cylinders are of two different lengths, the workable width of the Cylinders is
100" & 111" respectively.

The above is a brief introduction of the Finishing department of NML.

Folding Department:

The folding department of the NML has a daily production of 1,00,000m. The folding
department is the last department of the Processing Unit. After the folding unit the fabric is
transferred to GSC.

The folding department has two kinds of machines; the kind is rolling machine while the other
kind is of folding machines. It depends on the requirement that which kind of machine would
be used.

In the folding department of NML latest 4 score method is used for the inspection purposes.
Quality checks are made at every step of processing unit.

Engraving Department:

The Engraving Department of Nishat Textile Mills Limited is equipped with the latest
machinery along with the manual machinery for the process of exposing.

In the Engraving Department of NML, the screens are generally prepared which are then used
in the printing process.

Following are the three repeats of screens which are used in the Engraving Department:

640mm

820mm

914mm

Similarly, the widths of the screens are of the following five kinds:

3030mm

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2650mm

1850mm

1620mm

1280mm

The fifth width is currently not in the use of Engraving department and that are not in used in
NML now. The first four kinds are basically in use in the NML.

The selection of the screens depends on the design requirement of the print. The most important
thing which should be kept in mind is that only one screen should be used for one color that
means the number of screens will be equal to the number of colors which will be used during
the printing process.

Process:

The process is as follows:

1. Coating Stage:

The first step which is taken in the formation of the screens is to coat the screen with SCR 100.
This coating is done for the purpose of blocking the meshes of the screen so that the required
king of design can be made through the screen. The coating of the screen takes almost 8-9
minutes.

2. Heating Stage:

These screens are then heated in the ovens so that to carry out the process in the best possible
manner. When the screens are heated in the proper way then they are taken to the exposing
machines. The heat is provided to the screens so that to fix the SCR 100 so that the exposing
stage should be started.

3. Exposing Stage:

19
Nishat Textile Mills Limited has two exposing machines, one of them is manual and the other
is fully automatic. The automatic machine is the "wax jet". The process of exposing stage is
different for both the machines.

In the process of Manual Machine, it is quite a time taking process. In this machine, the
presence of machine operator is very important; otherwise the time for each screen will be
higher than the original one.

Earlier most of the work was done through this machine but now the major load has been
shifted to "was jet". Irrespective of these facts the importance of this machine is still there.

All sizes and widths of the screens can be prepared through this machine. Basically, the manual
machine is used for the word of design studio.

The "Wax Jet" machine is fully automatic. The work done through the digital design studio is
done through this automatic machine. The speed of exposing through this machine is relatively
higher than the manual machine because there is not such need of operator at every stage of
the exposing.

The process at this machine does not affect because of the presence of the operator. The
exposing is being done through the wax on this machine that is why it has such a name.

The mechanism of this machine is that the machine is linked with the digital design studio, so
the operator can access any of the prepared design in the studio. Then the wax is applied on the
screen in such a way that the wax is applied on that place from where the operator wants to
open the meshes. Then the lighting process is done i.e. the screen goes through high power
light.

The result of this process is that the place where only coating is there and there is no wax, at
these places the coating got fixed in such a way that the meshes are blocked in a better way.
After this Exposing stage the screen is taken to the next stage.

NML has ordered for "ink jet" machine which will enhance the production capability of the
engraving department.

4. Washing Stage:

20
The screens are then taken from the exposing machines to the washing area. This is the area
where the screens are washed so that the black portion can be washed from the screens. This is
also called the Developing Stage. The screens are then kept on the light stand to see that
whether the results are satisfactory or not. When the staff feels that the design is satisfactory
then they send this screen to the heating machine for curing.

5. Curing Stage:

The curing is being done through an oven. The screens are kept about 20-25 minutes in the
oven. This heat fixes the design on the screen so that after the final touch the screen can be sent
to the next department.

6. Endring Stage:

During this stage the ring type iron is fixed on both the sides of the screens so that the screens
could be taken to the printing department for printing.

7. Touching Stage:

During the touching stage the final work is done. In this stage if there is any extra patch on the
screen, then they are blocked with SCR52 so that the correct effect can be drawn on the fabric.
This is the final stage of Engraving Department. After this step, the screens are then taken to
printing department.

Design Studio:

The design studio is a very important department of Processing Unit. The importance of design
studio is because of the reason that without its right work nothing correct can be done. The
presence of good design studio is very important for any good textile export organization.

The buyer sends the desired design in the following forms:

Through Sketches

Through Fabric Sample

21
Through CD

swages

Now after having the concept of design, it is then the responsibility of design department to
make the screen design, to select the sizes of the screen, to select the repeats of the screens and
most importantly to make the films and designs so that to have the same designs during the
printing process as required by the buyer.

In the digital design studio the work is being done through the latest machineries and software
and dedicated and educated persons are there for the purpose carrying out the process. All of
the work in this studio is done on the latest machines and the work can be accessed through the
Wax Jet machine.

In the other design studio, the work is being done through the experienced persons. In that
studio the guideline is the first thing which is made at the start. After this step, there comes a
chain in the design studio such as to separate the colors up to making the and preparing the
films which can be used in the engraving department.

Stitching Department:

NML has two stitching units.

1: One is situated in Faisalabad

2: The other is situated in Lahore.

The bedding section is concentrated in Faisalabad while the Lahore unit is a complete unit
which is involved in all kinds of stitching.

Cutting Department:

The cutting department is the first department of GSC, which takes the fabric. The fabric, which
is to be stitched, is brought from the folding department to the cutting department. In this
department the fabric is cut according to the specifications & need. From the cutting department
the fabric is transferred to the store from where the fabric is issued on the required floor
according to the freezing plan.

22
The cutting department objectives

Quality control

Cutting

Minimize Wastage

So, cutting department was performing these responsibilities. Mr. Arif the Cutting supervisor
who shared the rules of cutting that is the foundation of the complete stitching department.
Those are

One: LENTH FOR LENGTH (L*L)

Two: WIDTH FOR LENGTH (W*L)

Stitching Department:

Stitching department is one of the well-equipped machines department in the field of the
Textile in Pakistan that's why there are most of the loyal customers of the Nishat from all over
the world specially WALL MART, TARGET and TARGET. These are the major have chain
of stores around the world.

724 helpers are daily wages working as quality checker in the whole stitching department. 400
stitching machines in the whole stitching unit. Every machine operator has a unique no to find
out the any type of the fault.

The objectives of the stitching department are

The cost minimization and

To minimize wastage

Best utilization of time

Quality control by line checker

Types of stitching

LOCK STITCH,

CHAIN STITCH,

23
TWIN NEEDLE,

WORK STATION

Blind stitch

Over lock

Flat lock

Dispatch Department:

Dispatch department is performing two functions

WARE HOUSE,

MAID-UP DISPATCH

Dispatch department is responsible to dispatch all types of Export after packing. It depends on
the marketing department when it should be dispatched. Its not necessary to dispatch daily.
Dispatch department is to pack and dispatch report preparation the prime responsibility is to
make maid-ups dispatch Report.

Dispatch Department has a continual liaison with Marketing Department and to fix stickers
according to the customer demand on the cartoons. The dispatch report also send to the head
office and as well as customer. Maximum container capacity is to six containers per day. Work
force is use for loading or shipping in container.

Container Type:

Twenty fitter lengths

Forty STD 8.5 feet length

Forty STD = 9.5 heights

From cutting to dispatch process is as below

Cutting stitching Packing dispatch

Commercial Department:

24
Along with the cutting section, there is another important depart named as commercial
department. The working of commercial department starts from receiving the stitching
programs. First of all, they see whether it is a new order or a repeat order. Then they issue a
demand order through their Purchase Department. It is the duty of the commercial department
to arrange all the equipment needed in the stitching unit for every bulk order. The products
which are the responsibility of the commercial department includes label, fusing, polyester
rope, stiffener, insert card, poly bag, stickers, size stickers, identification sticker, barcodes,
security codes etc.

A freezing plan is made every month so as to maintain & systemize the production process.
The stitching units of NML have latest and number of machines to fulfill the customer need &
requirements. Total number of helpers in on daily wages in the whole stitching unit is 724.
There are 400 machines in the GSC (general stitching company).

Quality is most important consideration while production in NML. This is why the quality
checks in stitching department are of very good level. In Nishat Sewing Lahore, Acceptance
Quality Level 2.5 & AQL 4.0 is under practice. The Nishat Sewing Lahore is a certified for
quality level from many organizations. This shows that the Quality checks in Nishat Sewing
Units are of international standards.

As the stitching department is the last department before the dispatch of goods so a lot of
responsibility comes on its shoulders. There are sample rooms in the stitching units so as to
fulfill the sample stitching requirement for different markets to ensure customer satisfaction.

So, the above is the brief overview of some of the NML operations. Now we'll discuss the
chances of further improvement in NML.

Export Marketing Department:

The export department of Nishat Mills Limited is known to be the best marketing department
in the whole textile industry because of the commitment and dedication of employees, the
determination of work & the best management system.

NML Marketing has a very strong liaison with their customers around the world. That's why
NML has different segments on the basis of different regions like North America, Australia
and Europe.

25
Every region has a different Export Manager and its whole staff. The marketing responsibility
is not only to just sales and marketing it has also to find out new horizons and new ways. That's
why Managers visit to new Markets around the world.

26