A Summer Training Project Report ON "Topic Sales Promotion Study" AT

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TVS MOTOR COMAPNY

A
SUMMER TRAINING PROJECT REPORT
ON
"TOPIC SALES PROMOTION STUDY"
AT

Submitted in partial fulfillment of the requirement For the award


of degree
of

BANSHI COLLEGE OF MANAGEMENT STUDIES


SESSION (2016-2018)

SUBMITTED TO: SUBMITTED BY:


MR. BEENU SINGH SHRI RAM
Assistant Professor M.B.A.
ROLL NO. 1658470040

BANSHI COLLEGE OF MANAGEMENT STUDIES


BITHOOR KANPUR, 209201
Project Certificate

This is to certify that MR. Shailendra Singh S/o Shri Kripa Ram student of BCMT
Kanpur has done project on dealers & customer understanding for Kanpur town
from July 1st 2017 to Aug 15th 2017.

Project Title: The growth opportunity through horizontal expansion in soft


drink industry.

During this project his performance was found to be satisfactory.


We wish him all the very best for his future endevours.

Authorized Signatory
Cocacola Pvt. Ltd.
Banshi College of
Management Studies

Approved by AICTE, Ministry of HRD New Delhi


To, Date: 01.07.2017
TVS Motor Company Ltd.
Gomati Nagar, Lucknow.

Sub: Summer training of Management Cadres

Dear Sir,
It is a matter of great pleasure to bring in your kind notice that the Banshi
College of Management Studies, Bithoor, Kanpur (U.P.) is running two years full
time Course in Management (MBA) approved by AICTE Ministry of HRD New
Delhi providing specializations in five streams. The stream are Human Resource,
Finance Marketing, Retail & Information Technology. Apart from our regular
classroom teaching. 45 days summer training is also a part of its curriculum.
In this regard we solicit your cooperation and favourable attitude to provide an
opportunity to accomplish 45 days training of our student. Student has to
prepare the detail Research Report on the topic furnished by the Organization
expert and the same to be submitted in the college. Kindly consider the
candidature-ship of Mr/Km. Shri Ram Batch 2016-18 in your esteemed
organization. The training is proposed from 01.07.2017 to 15.08.2017.
We shall be obliged to you and your organization for accepting our request for
imparting summer training to our student. We request you to send us the
confirmation letter, so that we may allow the student to reach at your training
center.
With regards,

(Prof. Suneel Kapoor)


Director, BCMS
Bithoor, Kanpur - 209201 (U.P.) Ph. 0512-2790156. Website : www.banshicollege.org.in

TVS MOTOR COMAPNY

ACKNOWLEDGEMENT

It is my pleasure to be indebted to various people. who directly or


indirectly contributed in the development of this work and who influenced my
thinking, behavior, and acts during the course of study.
I express my sincere gratitude to MR. Beenu Singh (Assistant Professor)
worthy Principal for providing me an opportunity to undergo summer training at
TVS India Pvt. Ltd..
I am thankful to Mr. Sanjeev srivastav for his support. cooperation and
motivation provided to me during the training for constant inspiration presence
and blessings.
I also extend my sincere appreciation to Mr. Italian Prasad who provided
his valuable suggestions and precious time in accomplishing my project report.
Lastly, I would like to thank the almighty and my parents for their moral
support and my friends with whom I shared my day-to-day experience and
received lots of suggestions that improved my quality of work.

DATE: SHRI RAM


TVS MOTOR COMAPNY

STUDENT'S DECLARATION

I declare that the project report entitled "SALES PROMOTION STUDY" being
submitted to the for "TVS MOTORS PVT. LTD. Being fulfillment of the
requirement for the degree of Master of Business Administration is our own
endeavors and it has not been submitted to any institution/university for any
degree.

Place: Kanpur (SHRI RAM)

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