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    Radio Advert Analysis - Megan Transport For London - Contactless Travel Card

    Uploaded by

    Ras Gill
    The radio advertisement is for Transport for London's contactless travel card system. [1] It targets commuters aged 18 to late 40s living in London as well as tourists. [2] The upbeat tone uses both a male and female voice to convey that the new system provides a simpler way to travel for all. [3] Sound effects like guitar, scratching ice, and beeping are used to illustrate situations where a bank card could be useful, like scratching ice off a car.

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    Radio Advert Analysis - Megan Transport For London - Contactless Travel Card

    Uploaded by

    Ras Gill
    52 views1 page
    The radio advertisement is for Transport for London's contactless travel card system. [1] It targets commuters aged 18 to late 40s living in London as well as tourists. [2] The upbeat tone uses both a male and female voice to convey that the new system provides a simpler way to travel for all. [3] Sound effects like guitar, scratching ice, and beeping are used to illustrate situations where a bank card could be useful, like scratching ice off a car.

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    London Transport

    Original Title

    Radio Advert

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    The radio advertisement is for Transport for London's contactless travel card system. [1] It targets commuters aged 18 to late 40s living in London as well as tourists. [2] The upbeat tone uses both a male and female voice to convey that the new system provides a simpler way to travel for all. [3] Sound effects like guitar, scratching ice, and beeping are used to illustrate situations where a bank card could be useful, like scratching ice off a car.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    52 views1 page

    Radio Advert Analysis - Megan Transport For London - Contactless Travel Card

    Uploaded by

    Ras Gill
    The radio advertisement is for Transport for London's contactless travel card system. [1] It targets commuters aged 18 to late 40s living in London as well as tourists. [2] The upbeat tone uses both a male and female voice to convey that the new system provides a simpler way to travel for all. [3] Sound effects like guitar, scratching ice, and beeping are used to illustrate situations where a bank card could be useful, like scratching ice off a car.

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    © All Rights Reserved
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    Radio Advert Analysis – Megan

    Trail for Transport for London – Contactless Travel card.


    (station/channel)

    Target audience Commuters in London, 18-year olds to late 40’s, as the tube is used by
    tourists and business workers alike. The new system is introduced as an easy
    alternative for travelers, so it appeals to people of both genders and any age,
    because the tube is a public transport system.
    Tone of voice? The tone is quick pace and enthusiastic, which helps to attract the listener to
    engaged with the advert and it forwards the idea of the contactless card as
    being a new simpler way to travel. There is both a male and female voice, to
    show that the new travel card system can be used by all.
    Sound effects?  Guitar
    (SFX)  Scratching ice
     Peeling
     Beep
    The sounds help to visualize the situations that the man is coming up with in
    which a bank card can be useful, such as the scratching ice off a car. The
    sound corresponding with the idea helps to create a realistic image.
    Wildtrack/ambient The ambient sounds could be the low talking in the background to represent
    sound? the background noise of people waiting at train stations.

    Use of music? There is no music used in the advert. However, the advert starts with a
    rhyming poem about the various uses of bank cards, other than paying for
    items, “cutting a cake, peeling pears, even paying for your travel fairs.” ,
    which creates a rhythm. This helps the listener to remember the advert.
    How many tracks? The is no music or repeating sounds used in the background as the advert is
    just giving information and not selling a product.

    Sound levels? The sound level does not change in the advert, as the purpose of the advert
    is to inform London travels that they can use their bank card to pay for their
    fairs. The advert is not trying to sell a product.

    Length? The length of the advert is 0:32, which is the average length of an informative
    radio advert.

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