Poster Advertising
Poster Advertising
Poster Advertising
Hawkins
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Author: G. H. E. Hawkins
Language: English
[Illustration: G. H. E. Hawkins]
POSTER
ADVERTISING
BY
G. H. E. HAWKINS
ADVERTISING MANAGER OF THE N. K. FAIRBANK COMPANY
(MAKERS OF GOLD DUST WASHING POWDER, FAIRY SOAP,
SUNNY MONDAY SOAP, COTTOLENE, ETC.)
CHICAGO, ILL.
1910
PRICE, $3.00
“_Speed booklet! Tell thy message. How the man_
_Who could not charm with colors, henceforth can._
_This portion of its vast and fruitful fields_
_Lithography to advertising yields._”—ADAPTED.
COPYRIGHT, 1910
BY G. H. E. HAWKINS
Introduction
There are so many forms of advertising to-day that have proven successful
that no one would have the temerity to stand forth and say that any one
medium is absolutely away and above better than any other medium. The
wise advertiser has found that no one medium is “sufficient unto itself,”
and that only by dove-tailing different mediums can the maximum of
results be secured.
I trust that in the following pages the story I have to tell may prove of
profit to some and good, easy reading to all.
I wish to thank my many advertising friends who have given me help with
this book and encouraged me to issue it. May they not be disappointed!
G. H. E. HAWKINS.
_You have got to believe in your goods before you can make the
public accept your advertising talks at par value. There’s
something about honesty and earnestness that is catching._
Table of Contents
PAGE
WHY BILL-POSTING IS A GOOD MEDIUM 7-8
Celebrities are often credited with having said things which they never
thought of. There are a hundred and one stories told on Abraham Lincoln
that poor Honest Abe never even heard.
And so it always will be—you must deliver the goods in order to make
good. Bill-posting is an accredited medium of advertising simply because
it deserves it—it has won its spurs.
Size of Posters
_It takes a live advertiser to swim up stream; any dead one can
float down._
The following diagrams will show the sizes of posters of most common
usage:
[Illustration: 1-Sheet 28 × 42
2-Sheet 56 × 42
4-Sheet 8 ft. 10 in. × 3 ft. 6 in.
The writer several years ago discovered that there was no standard
size among lithographers for posters; that is, while they were made on
the 28 by 42 basis per sheet, posters are pasted up in such a varied
combination of sections that the lapping precludes the possibility of
having a standard size. This is largely accounted for by the tendency
of lithographers to save on printing. For instance, a certain sheet in
an 8-sheet poster may carry four colors; another sheet may carry but
two, and they will so arrange their posters as to make the printing
of the largest number of colors come on as few sheets as possible. I
recently took thirty 8-sheet posters, which had been used by national
advertisers and measured them. Hardly any two of them were the same size;
they ran from the largest—114 inches in length by 76 inches in width—to
the smallest—109 inches in length by 75 inches in width. The average
length of the thirty posters was 111.3 inches, and the average width
75.7 inches, while the largest one contained 8,664 square inches and the
smallest 8,175 inches. This brings up a question which has apparently
heretofore been overlooked by advertisers; that is, the actual amount of
space to which an advertiser is entitled on the bill-boards. The space
allotted by the bill-poster for an 8-sheet poster is 112 inches high by
84 inches, and the advertiser who is only getting 109 or 110 inches in
length by 75 or 76 inches in width is apparently not getting the best run
for his money. It would, therefore, seem that all posters should be made
so that they will occupy the full quota of the allotted space when pasted
up. This may add slightly to the cost of paper but it will mean an added
prominence for your posters.
The most popular poster in vogue is the 8-sheet; the next popular sizes
are the 16-sheet and the 24-sheet. These larger stands are always four
sheets high, the only difference being in the width. While most campaigns
are made up on the 8-sheet basis, large advertisers who believe in
securing extra prominence run almost exclusively to the 16, 24 and even
32-sheet sizes. The only objection to these larger posters is that
outside of the largest cities there are very few boards which will
accommodate them, and the better plan to pursue is to use a combination
of an 8-sheet poster and a larger size, say a 24-sheet, using the
8-sheets exclusively in the small towns, a combination of the 8’s and
24’s in the medium size towns, and an exclusive showing of the 24-sheets
in the larger cities; although some advertisers even prefer to sprinkle
in a number of 8-sheets with their 24’s in the largest cities, in order
to secure a greater number of individual locations at a lower cost.
_The hare could run rings around the tortoise, but the tortoise
beat him out because he kept pegging along without a halt. Be
persistent!_
Cost of Posters
There are all kinds of posters, just as there are all grades of printing
and paper, and therefore there is a great variance in costs.
Shun the cheap poster and buy the best the lithographer can turn out. The
posting costs nearly ten times the cost of the poster—and the expense of
posting is just the same for a bad poster as a good one.
For the reason that one often wishes to know “about” what a certain
quantity of posters of a certain size would cost, the following table of
approximate costs is given. Everything depends upon the make-up of your
sketch and the manner in which it can be handled. An eight-sheet poster
with five colors on every sheet will cost much more than the same size
poster with five colors on some sheets and two on others. These prices
are based, therefore, on the average run of pictorial posters:
=16-Sheet=
Above estimates are based on paper weighing 140 lbs. to the ream—size 42″
x 56″. Stone-drawing included, but not cost of original sketch.
_Helpful Hints_
Better prices can always be secured by furnishing your own sketches and
then getting competitive prices. Where the lithographer originates the
idea and furnishes the sketch he naturally and rightly charges liberally
for it.
The cost of shipping for entire country is about four cents per
eight-sheet poster.
The poster should be judged from a distance, and should be made for
carrying effect rather than close view. People do not stand close to a
poster; it is read from a distance and should be made to be perfectly
clear and readable thirty to forty feet away.
Break up your type matter, having a portion appear above the design,
another portion below or at the sides. This will relieve monotony, and
make it easier for the eye to read what you have to say.
Avoid defacing the design of your poster by carrying lettering across any
portion of it.
A poor poster is an abomination. Get the best that money will buy. The
cost of posting is in the neighborhood of ten times the cost of the
paper; hence a few cents more in the cost per poster is insignificant if
it represents the difference between first-class and mediocre.
Have your poster attractive—in order to catch the eye and rivet the
attention.
ARROW COLLARS (Color Page 1)—Attractive and “sketchy.” Quiet in tone and
dignified in appearance.
UNEEDA BISCUIT (Color Page 2)—Good strong reproduction of one of the best
known national trade-marks. Poster shows name, package, trade-mark and
price. The only thing lacking is argument, and I believe this poster is
used in connection with other designs in which argument appears.
GOLD DUST (Color Page 3)—A “topical” poster which created a sensation,
and drew a request for a sample poster from Charles R. Flint, the
financial backer of The Wright Brothers. One of those ten-strikes which
happen to an advertiser very seldom.
JAP-A-LAC (Color Page 7)—A good example of the “mostly argument” poster.
Rather old-fashioned and a little too much lettering. The crowded
appearance of the lettering would make this poster hard to read at a
distance.
U. S. ARMY (Color Page 8)—A high-grade pictorial poster that would make
almost anyone wish to join the army.
GOLD DUST (Color Page 9)—_Multum in parvo._ Gives the effect of four
separate eight-sheets although the poster is only a twenty-four. Showing
four principal uses of the product, and argument for each.
ARMOUR’S EXTRACT OF BEEF (Color Page 13)—Good live color scheme with
strong contrasting effects, but I never did like the idea of Willie
dipping his finger into the can and licking it off. That’s purely a
matter of taste, however.
PABST BLUE RIBBON (Color Page 14)—A perfect poster, treating a product
whose use is questioned by some, in a dainty way that will appeal to all.
Beautiful blending of colors and splendid arrangement of lettering.
FAIRY SOAP (Color Page 16)—A prettily effective poster, with a pleasing
harmony of colors, featuring one of the daintiest of trade-marks.
TURKISH TROPHIES
MILITARY TOURNAMENT
LOWNEY’S
[Illustration: U. S. ARMY
[Illustration: COTTOLENE
[Illustration: CHICLETS
[Illustration: JAP-A-LAC
[Illustration: U. S. ARMY
[Illustration: COTTOLENE
_The proper use of colors will make your posters stand out like
a sore thumb on a one-armed man._
Colors catch the eye. A small child is attracted to a colored Easter egg
where it wouldn’t waste any time on an ordinary piece of hen fruit. We
are all susceptible to the beauty and attraction of colors, and nowhere
in advertising does color cut quite so much of a figure as in posting.
Strong contrasts and striking effects, rather than daintiness and real
artistic combinations, are to be sought for poster work. A poster can
either be made or marred by the proper or improper use of colors.
The primary colors are yellow, blue and red. From these, in combination,
all other colors are made.
Yellow, orange and red are warm colors, while violet, blue and green
are known as cold colors. The cold colors have a soothing action on
the brain; the warm colors tend to stimulate it. The cold colors are
the more artistic for poster work; the warm colors have the greatest
attention-attracting value.
(A white letter used with any of the above will give a three color effect
with two printings.)
In combination with black the density and richness of the other colors
will be intensified in the effectiveness of the display. Where black is
laid over the supplementary colors it often gives the effect of an added
color.
Beyond the use of the three primary colors in combination with black,
according to the density and richness of the colors employed, nearly all
gradations of color effect are possible.
HARMONIZING HINTS
Red will harmonize with the other two primaries, yellow and blue; also
with yellow and green-blue, yellow and violet-blue, green-yellow and
blue, green-yellow and violet-blue, and yellow-green and violet-blue. Any
of the pairs of colors named will form a good combination with red, in
their normal state, or when reduced with white, or modified with gray, or
darkened with black.
Yellow will harmonize with the primaries, red and blue; also with
purple-red and blue, orange-red and blue, orange-red and violet-blue,
purple-red and green-blue, and red-purple and sea-green. Any of the pairs
of colors named will form a good combination with yellow, in their normal
state, or when reduced with white, or modified with gray, or darkened
with black.
Blue will harmonize with the primaries, yellow and red; also with yellow
and purple-red, yellow and orange-red, green-yellow and red, green-yellow
and purple-red, and green-yellow and orange-red. Any of the pairs of
colors named will form a good combination with blue, in their normal
state, or when reduced with white, or modified with gray, or darkened
with black.
Orange will harmonize with green and violet, green and purple-violet,
blue-green and violet, blue-green and purple-violet, sea-green and
purple-violet, and sea-green and purple, in their normal state, or when
reduced with white, or modified with gray, or darkened with black.
Green will harmonize with violet and orange, violet and orange-red,
blue-violet and orange-red, and purple-violet and orange, in their normal
state, or when reduced with white, or modified with gray, or darkened
with black.
Purple will harmonize with orange and blue-green, orange and sea-green,
yellow-orange and blue-green, yellow-orange and sea-green, and
orange-yellow and sea-green, in their normal state, or when reduced with
white, or modified with gray, or darkened with black.
Posting can be used by the local merchant as the one and only medium,
or as a supplement to his newspaper or street-car announcements. Its
use has in the past been largely confined to the latter, but this has
been chiefly because of the high cost of posters in the small quantities
needed for local work. This difficulty is being overcome by the issue
of stock posters for every line of business, and it is now possible to
get from your local bill-posters either the paper itself or information
where you can buy it for nearly every trade and every line of goods which
would bear advertising. These posters are made up with a blank space at
the bottom for printing in the name of the local merchant. Moreover, many
manufacturers to-day furnish posters, imprinted with the local dealer’s
name, if he will but post them.
SHOE STORES—Ladies’ and children’s shoes. Low shoes for spring and
summer. Fall shoes, rubbers and overshoes. Baseball, tennis,
football and outing shoes.
These are but a few random suggestions, and the list might be continued
almost indefinitely, but I have given enough to suggest the possibility
of special offerings through posting and show the way.
The beauty of posting for the local advertiser is that he knows his
advertising cannot be scattered. It will go right in his own territory,
and he will not be paying for any waste circulation outside. Then,
too, he can select his locations, supplement his special poster with
hand-bills to the farmer, newspaper announcements and special window
displays to connect his store with just what he is advertising at the
time he is advertising it.
The fact that everybody knows the local merchant is no argument against
advertising. They also know “the other fellow,” and advertising alone,
combined with fair dealing, will give you the lion’s share of the trade.
Talk it over with your local bill-poster and let him help you with
suggestions gleaned from his experience.
The best time to make this check is open to some difference of opinion.
Some advertisers prefer to check just as soon as the paper goes on the
boards so that complaints may be adjusted early in the life of the
showing. Others prefer to check toward the end of the service so they may
satisfy themselves that the paper has been kept in good condition, and
that none of the stands has been covered by other paper. The advertiser
who is posting generally will, however, be glad if he can have check made
any time during the life of the posting, especially in towns where he has
no local representative.
In regard to the first you will of course want a fair share of the
paper to go on boards in the center of the town, on the most traveled
thoroughfares. You do not want the paper all on the outskirts of the
town, or posted in alleys and other inconspicuous places. In regard to
the position on the board, the ends of the board are of course preferred
positions, and the more posters you can get on corners the stronger the
showing will be. In regard to the condition of paper, a glance will be
sufficient to satisfy your checker whether the paper is in good order, or
whether it needs renewing.
It is also desirable that no two of your own posters be posted too close
together on the same board (as a matter of fact it is best to put up each
poster on a separate board) and of course it is decidedly objectionable
to have paper advertising competitive products put up next to your
posters.
[Illustration: Specimen Letter Sent to Dealer when Check List has been
Returned by Salesman Unchecked. A Blank Leaf is Provided For Reply, also
Addressed Stamped Envelope.]
Sales results depend upon advertising and the advertising results upon
salesmanship. The two are so closely allied as to be all but inseparable,
and the Advertising and Sales Managers should pull together as one team.
If you have salesmen on the road keep them thoroughly informed about the
advertising you are doing in their territories. Give each salesman a
list of the towns which you intend to post in his territory, and do it
in advance in order that he may acquaint the dealer with the fact and
use the publicity as a sales argument. The salesmen or members of your
advertising crew, if you have one, should also be able to use the fact
that you are going to post a town to secure window displays in advance
from the local dealers, in order that their stores may be connected with
the advertising and secure a certain portion of the demand.
Urge him to secure window displays from the dealer to remain during the
life of the posting.
Give him a check list for each of his towns and insist upon him
personally inspecting the showing.
Suggest his getting acquainted with the local bill-poster, with the idea
that the personal equation almost invariably insures better service. It
is but human to do your best for those you know.
Owing to the fact that posting is exposed to the elements, extra paper
should be sent with your regular shipment to replace damaged posters. 20%
extra is the usual allotment for renewal paper.
The bill-boards are usually the most crowded during the summer months,
from about April 15th to October 1st, not only because summer is the
best time for the posting of national advertisers with few exceptions,
but because of the great amount of circus and other show paper. You will
frequently be disappointed in securing space during this period unless
you contract for it in advance of showing. Thirty days is usually ample
notice for all but the very largest cities, where it is well, in case you
wish a showing to go up on a fixed date, to give sixty days’ notice.
Ask the bill-posters not to place your paper next to competitive paper.
Treat the bill-poster like a white man, see that his bills are paid
promptly, and he in turn will show his appreciation by giving his most
efficient service.
Be liberal with your renewal paper. Aside from the fact that it is your
duty to see that each poster is maintained in perfect condition the full
contract time, the advertiser, especially the one who checks closely,
will appreciate the service.
Don’t spoil a good effective poster by smearing paste all over the face
of it. Put your paste on the back of the poster, and place it with a
brush wet only in water, or, if you must use paste on the face of the
paper, do so sparingly.
Don’t get into any wrangles with the local Civic Improvement Society,
and have them writing all your advertisers to discontinue the use of
your medium. You can find plenty of good locations without spoiling the
landscape. A whiskey advertisement right next to a church is bound to
rankle in the breasts of the congregation.
Don’t think that your obligation is fulfilled when the paper is placed.
Try to work with the advertiser and encourage him to greater use of
your medium by giving him information as to local conditions regarding
the sale of his product, post the local dealers who would naturally be
interested just when a certain product is being advertised, and endeavor
to secure their co-operation in the way of window displays, etc., to
connect the advertising with their stores.
Official Solicitors, Associated Bill-Posters and Distributors
Batten Co., George, Fourth Avenue Building, Fourth Avenue and 27th
Street, New York City.
Ramsay Co., Charles A., 575 Old Colony Building, Chicago, Ill.
Sherin Co., C. E., Fifth Avenue and 40th Street, New York City.
The Public Advertising Co., Inc., Suite 604, First National Bank
Building, Cincinnati, Ohio, and 683-685 Broadway, New York City.
Van Beuren & N. Y. Bill-Posting Co., 132 W. 65th Street, New York
City.
Varney, Thomas H. B., Oakland, California.
REGAL SHOES (Color Page A)—Bright, snappy coloring, but not the best
drawing in the world. Room at bottom, presumably for address of local
representative or store. Wholly lacking in argument of any kind.
RED SPOT CIGAR (Color Page B)—A good example of how _not_ to do it. Poor
drawing, no argument. Very ordinary poster of the old school.
RED SEAL LEAD (Color Page G)—Simple but effective featuring of trade-mark
and use of product. Color scheme could be vastly improved.
OLD UNDEROOF (Color Page H)—A very neat and pleasing 24 sheet, far above
the general standard. Old Underoof posters are usually good.
KELLOGG’S TOASTED CORN FLAKES (Color Page K)—Would not be worth powder
to blow it up for ordinary publicity, but was probably effective as a
curiosity arouser in a preliminary campaign when the product was just
being marketed.
WRIGLEY’S SPEARMINT (Color Page N)—Stands out like a wart on the end of
a man’s nose. Simple yet strikingly strong. The argument and package
harmonize well with, and stand out splendidly from the black background.
Hard to get away from this poster!
_It will not pay in the long run to advertise goods without
merit or goods which do not give a dollar in value for every
dollar asked._
[Illustration: CLOTHCRAFT
[Illustration: BUDWEISER
-------------+-----------+-----------+------------------+--------+--------
STATE | TOTAL NO. | TOTAL NO. | TOTAL COST | |
| POSTING | 8-SHEET | OF 8-SHEET | |
| TOWNS IN | STANDS | SHOWING | |
| STATE | | | *Total | *Total
-------------+-----+-----+-----+-----+---------+--------+ No. | No.
|Assn.|Other|Assn.|Other| Assn. | Other |16-Sheet|24-Sheet
|Towns|Towns|Towns|Towns| Towns | Towns | Stands | Stands
-------------+-----+-----+-----+-----+---------+--------+--------+--------
Alabama | 16 | 28 | 322 | 253 | $264.08| $190.02| 214 | 146
Arizona | 7 | 11 | 101 | 70 | 75.82| 61.68| 62 | 37
Arkansas | 38 | 32 | 376 | 230 | 251.36| 127.74| 247 | 164
California | 102 | 18 |1345 | 425 | 1289.12| 328.38| 1027 | 700
Colorado | 21 | 30 | 361 | 211 | 307.76| 157.94| 232 | 164
Connecticut | 43 | 24 | 830 | 220 | 784.72| 179.48| 539 | 398
Cuba | 2 | — | 110 | — | 129.60| — | 65 | 43
Delaware | 6 | 9 | 105 | 54 | 95.60| 33.30| 68 | 47
District of | | | | | | | |
Columbia | 4 | 1 | 234 | 4 | 256.00| 5.12| 146 | 90
Florida | 12 | 25 | 191 | 138 | 157.20| 99.40| 141 | 85
Georgia | 47 | 69 | 641 | 404 | 527.20| 227.50| 398 | 270
Hawaii | 1 | — | 40 | — | 38.40| — | 26 | 18
Idaho | 15 | 8 | 120 | 49 | 69.20| 38.00| 72 | 48
Illinois | 217 | 54 |2704 | 235 | 2623.44| 194.90| 1647 | 1106
Indiana | 180 | 24 |1708 | 263 | 1293.48| 159.72| 1078 | 715
Iowa | 138 | 36 |1199 | 250 | 789.84| 180.00| 732 | 470
Kansas | 82 | 24 | 810 | 184 | 606.40| 95.70| 517 | 365
Kentucky | 46 | 16 | 582 | 153 | 434.16| 108.24| 382 | 274
Louisiana | 12 | 18 | 314 | 117 | 294.64| 78.06| 188 | 133
Maine | 32 | 27 | 379 | 181 | 321.92| 144.80| 237 | 157
Maryland | 15 | 7 | 430 | 47 | 500.64| 31.16| 279 | 190
Massachusetts| 90 | 101 |2538 | 823 | 2816.32| 872.38| 1443 | 988
Michigan | 135 | 39 |1557 | 230 | 1160.38| 144.32| 985 | 638
Minnesota | 42 | 47 | 797 | 275 | 715.03| 185.47| 424 | 361
Mississippi | 25 | 21 | 254 | 177 | 173.44| 116.82| 153 | 103
Missouri | 83 | 132 |1454 | 222 | 1379.40| 133.70| 801 | 606
Montana | 17 | 3 | 194 | 31 | 133.36| 20.44| 127 | 89
Nebraska | 33 | 16 | 368 | 126 | 286.80| 74.10| 232 | 163
Nevada | 3 | — | 29 | — | 23.20| — | 18 | 12
New Hampshire| 15 | 4 | 238 | 26 | 173.28| 17.94| 154 | 20
New Jersey | 142 | 14 |1954 | 140 | 2008.88| 133.00| 1218 | 834
New Mexico | 9 | 3 | 74 | 21 | 47.84| 13.65| 44 | 29
New York | 157 | 43 |3874 | 428 | 4160.68| 308.16| 2496 | 1717
North | | | | | | | |
Carolina | 44 | 6 | 490 | 129 | 439.04| 83.66| 290 | 199
North Dakota | 6 | 6 | 62 | 43 | 39.84| 23.86| 36 | 26
Ohio | 179 | 25 |2542 | 340 | 2124.68| 225.52| 1616 | 1087
Oklahoma | 95 | 22 | 689 | 201 | 477.84| 119.56| 410 | 280
Oregon | 24 | 2 | 425 | 30 | 378.00| 16.70| 250 | 169
Pennsylvania | 173 | 74 |3151 | 651 | 2920.72| 461.08| 2134 | 1458
Porto Rico | 4 | — | 102 | — | 97.92| — | 54 | 45
Rhode Island | 13 | 7 | 396 | 66 | 427.20| 57.00| 255 | 186
South | | | | | | | |
Carolina | 19 | 3 | 232 | 44 | 165.44| 26.46| 147 | 97
South Dakota | 7 | 12 | 59 | 75 | 37.20| 41.30| 35 | 26
Tennessee | 25 | 16 | 507 | 99 | 426.16| 60.14| 343 | 242
Texas | 213 | 25 |1599 | 201 | 1091.80| 111.40| 944 | 582
Utah | 11 | 5 | 140 | 36 | 115.92| 21.48| 88 | 64
Vermont | 15 | 29 | 143 | 195 | 97.20| 109.20| 85 | 57
Virginia | 39 | 3 | 584 | 38 | 534.32| 28.68| 368 | 264
Washington | 35 | 1 | 712 | 63 | 631.77| 48.03| 400 | 314
West Virginia| 27 | 9 | 305 | 50 | 253.68| 26.72| 184 | 120
Wisconsin | 89 | 28 | 943 | 261 | 848.48| 207.70| 612 | 431
Wyoming | 5 | 1 | 40 | 15 | 26.56| 8.44| 26 | 17
+-----+-----+-----+-----+---------+--------+--------+------
Total U.S. |2810 |1158 |39354|8524 |$35322.96|$6138.05| 24669 |16844
-------------+-----+-----+-----+-----+---------+--------+--------+------
CANADA | | | | | | | |
-------------+-----+-----+-----+-----+---------+--------+--------+------
Alberta | 7 | | 72| | 58.24| | 45 | 30
British | | | | | | | |
Columbia | 9 | | 116| | 115.84| | 72 | 51
Manitoba | 5 | | 139| | 136.40| | 99 | 66
New Brunswick| 5 | | 86| | 62.96| | 59 | 40
Nova Scotia | 5 | | 72| | 47.52| | 56 | 33
Ontario | 55 | | 924| | 745.76| | 587 | 400
Prince Edward| | | | | | | |
Island | 2 | | 7| | 3.92| | 4 | 3
Quebec | 14 | | 212| | 511.28| | 302 | 166
Saskatchewan | 5 | | 51| | 44.08| | 31 | 23
+-----+ +-----+ +---------+ +--------+------
Total Canada | 107 | | 1679| | $1726.00| | 1255 | 812
-------------+-----+-----+-----+-----+---------+--------+--------+------
ALABAMA
ARIZONA
ARKANSAS
CALIFORNIA
COLORADO
CUBA
DELAWARE
DISTRICT OF COLUMBIA
FLORIDA
GEORGIA
HAWAII TERRITORY
IDAHO
ILLINOIS
INDIANA
IOWA
KANSAS
KENTUCKY
LOUISIANA
MAINE
Bangor & Brewer The Thomas W. Burr Ptg. & Adv. Co. .12
Pop. 28,000 15-24’s 20-16’s 40-8’s
Mail and paper to Bangor, Me.
MARYLAND
MASSACHUSETTS
MICHIGAN
MINNESOTA
MISSISSIPPI
MISSOURI
MONTANA
NEBRASKA
NEVADA
NEW HAMPSHIRE
NEW JERSEY
NEW MEXICO
NEW YORK
=New York City= =A. Van Beuren & Co.= 128 Fourth Ave. .16
Pop. 2,500,000 =New York Billposting Co., 132 W.
65th St.=
24-sheets: 100 Specials and 300
Regulars, for each plant.
16-sheets: 100 Specials and 400
Regulars, for each plant.
8-sheets: 100 Specials and 500
Regulars, for each plant.
NORTH CAROLINA
NORTH DAKOTA
OHIO
OKLAHOMA
OREGON
Oregon City Oregon City Posting & Adv. Co. (B) .07
Pop. 3,500 12 L. 3-24’s 5-16’s 8-8’s
PENNSYLVANIA
RHODE ISLAND
SOUTH CAROLINA
SOUTH DAKOTA
Aberdeen Walker & Tiffany .09
Pop. 5,841 4-24’s 6-16’s 12-8’s
TENNESSEE
UTAH
VERMONT
VIRGINIA
WASHINGTON
WEST VIRGINIA
WISCONSIN
WYOMING
_CANADA_
ALBERTA
BRITISH COLUMBIA
MANITOBA
NEW BRUNSWICK
NOVA SCOTIA
ONTARIO
QUEBEC
SASKATCHEWAN
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