FACULTY OF APPLIED SCIENCES: BACHELOR OF (HONS) APPLIED SCIENCES

TECHNOLOGY ENTREPRENEURSHIP (ENT600)

“AQUA LAMP”

PREPARED FOR:

ASSOC. PROF RAHIMAH SARMIDY

PREPARED BY:

FATIN HAZIKA BINTI MOHD ARIF 2013677038

KHAIRUN NIESA BINTI ABDULLAH 2013633154

NOORUL AULA BINTI SAIEPUDDIN 2013647482

NUR ATIQAH BINTI THOMIRIN 2013658324

NURUL ATIKAH BINTI MOHKSIN 2013287322

DEC 2015
 TABLE OF CONTENTS

1.0 EXECUTIVE SUMMARY……………………………………………..……………...1

2.0 PRODUCT DESCRIPTION…………………………………………………..……….2

3.0 TECHNOLOGY DESCRIPTION……………………………………………………..4

4.0 MARKET ANALYSIS AND STRATEGY……………………………………………6

5.0 MANAGEMENT TEAM……………………………………………………………...12

6.0 PROJECT MILESTONE……………………………………………………………...18

7.0 CONCLUSION………………………………………………………………………..21

8.0 APPENDICES………………………………………………………………………....21
1. EXECUTIVE SUMMARY

Nowadays, people are concerning about power saving. Our Aqua lamp will provide
light without using electricity. We can save a lot of electricity Eco-friendly to the public
community especially for students and backpackers. The simple design and discreet colours
of Aqua Lamp make it very suitable for any space – bedroom, living room, bathroom or even
your working environment. This lamp powered by water during chemical reaction. The main
reason that makes this lamp so original is that it functions simply with the help of the power
of water. Namely, this cordless lamp needs just a little bit of water and a hydroelectric battery,
composed of a carbon stick covered with magnesium powder, to provide the charming light
for the ambient.

The water and the battery combined create a stellar electro chemical reaction, and that
way they provide enough energy to light up the LED strips. There will have a variety of
designs according to customers demand. We will introduce this new technology to public, in
order to reduce electrical usage in domestic daily due to the global warming nowadays. The
lampshade is made of sanded blow glass, on the top of it there is a part made of bio-plastic
where the battery is set and where you pour the water, with an interesting steel switch, while
the light comes from the warm white led strips.

This Aqua Lamp has functions and advantages not found in today's common lamps,
thus providing a competitive advantage over more established competitors.

2. PRODUCT DESCRIPTION
 Nowadays, our Earth having global warming issue that affects all living things. Our
company has come up with this idea in order to reduce this issue by reducing electrical usage
in daily life. By taking the advantages toward this situation, the Aqua Lamp has been
invented with special features.

The Aqua Lamp features are consist of sanded blow glass, turbine, tunnel, battery,
bio-plastic, steel switch, and warm white LED strips. First of all, the Aqua Lamp is made of
sanded blow glass. This sanded blow glass that a forming technique in which molten glass is
poured or ladled into a mold of compacted sand. A rough-textured granular surface results
where the glass comes into contact. More interesting, this sanded blow glass come out with
different and interesting design that can make people follow their own choice based on their
interest. On the top of it, there is a part made of bio-plastic where the battery is set and where
you can easily pour the water. The bio-plastic will covered up the battery and of course
environmentally friendly which is only used the water to make the lamp light up.

In addition, other than battery that bio-plastic covered up, turbine also attached to
the battery to generate electricity to light up the LED strip. The features completed with the
present of turbine which important for the production of power electricity. The turbine is
designated with little structure so that it is compatible with the size of Aqua Lamp. The
rotation of the turbine generates the electricity and the current electric help the production of
the light in the LED strip. A rotary mechanical device that extracts energy from a fluid flow
and converts it into useful work. A turbine is a turbo machine with at least one moving part
called a rotor assembly, which is a shaft or drum with blades attached. Moving fluid acts on
the blades so that they move and impart rotational energy to the rotor. The high rate of
flowing water causes the turbines to turn rapidly where this energy captured and converted to
electricity. The advantage of this type of turbine is its high efficiency rating. If the waste heat
is recovered by heat exchanger and used to power another generator, in a combined cycle
configuration, the efficiency can be as high as 60%. In a cogeneration configuration where
the waste heat is recovered and used to for space and water heating, the efficiency can be as
high as 90%.

Moreover, this unique lamp only needs just a little bit of water and a hydroelectric
battery, composed of a carbon stick covered with magnesium powder, to provide the
charming light for the ambient. Energy produced by hydroelectric means has the added
benefit of not using emission producing fossil fuels which will pollute the air. Hydropower
functions by converting the energy in flowing water into electricity. The volume of water
flow and the height (called the head) from the turbines.
Hydroelectric power is a clean source of renewable energy where an adequate water source is
readily available. The water and the battery combined create a stellar electro chemical
reaction, and that way they provide enough energy to light up the LED strips.

Warm white LED strip used in this Aqua Lamp is act as source of light. This warm
white LED strips was chosen for this Aqua Lamp, is a comfortable white colour that is used
in living areas, residential and bedrooms applications. In addition, this LED is the
comfortable light ideal. Because of that, the light can produce warm environment that can
give us a warm serenity.

Steel switch plays an important role for this Aqua Lamp. The light comes from the
warm white LED strips with an interesting steel switch that is function as power on and
power off. Move to right to switch on and move it to the left for switch off.This is because,
the steel switch that connected to the turbinewhich will give the hydroelectric battery to
generate the electricity. Water will pour firstly to the tunnel and the steel switch can rotate to
on the lamp.

The tunnel is also important because it is function to provide a space for the water
flows directly into the turbine. It is also for avoid from the water spilling out during the
process of adding of water. Furthermore, with the present of tunnel, the water easily flows
into the Aqua Lamp without any spilling problem. It is really efficient and easy to handle
with. On top of the tunnel is the where water start to flow-in. The water flows in through the
tunnel to contact with the turbine which is for generating the electricity to light up the LED
strip. It is the starting process to light up the Aqua Lamp. This Aqua Lamp is very useful and
compatible to any environment and also environmental friendly which the light source
produces from the water.

This Aqua Lamp help people with the design which very simple and productive to
bring it anywhere. In addition, it also comes with the compatible size where you can easy to
carry it anywhere and anytime you want.. On top of that, it discreet colours of Aqua Lamp
make it very suitable for any space such as bedroom, living room, bathroom or even your
working environment.
3. TECHNOLOGYDESCRIPTION

3.1 SANDED BLOW GLASS

This Aqua Lamp is made of sanded blow glass that a forming technique in which
molten glass is poured or ladled into a mold of compacted sand. A rough-textured granular
surface results where the glass comes into contact.

3.2 STEEL SWITCH

Based on the design of the Aqua Lamp, the steel switch that made of from stainless
steel metal, will switch on the lamp when the water pour into the bio-plastic with the battery
at the top of the sanded blow glass.

3.3 BIO-PLASTIC

These bio-plastic is the place where the water should be pour . In this bio-plastic,
there was a battery. These batteries will combined with the water and create stellar electro
chemical reactions to produce the light.
 3.4 WARM WHITE LED STRIP

Simple as its own name and features, this Aqua Lamp will produce a warm white
colour from the LED strip. To light up this LED strip, enough energy from the reaction of
water and battery is required to make the lamp functioning.

3.5 TURBINE

A turbine is a turbo machine with at least one moving part called a rotor assembly,
which is a shaft or drum with blades attached. Moving fluid acts on the blades so that they
move and impart rotational energy to the rotor. The high rate of flowing water causes the
turbines to turn rapidly where this energy captured and converted to electricity. The
advantage of this type of turbine is its high efficiency rating. If the waste heat is recovered by
heat exchanger and used to power another generator, in a combined cycle configuration, the
efficiency can be as high as 60%. In a cogeneration configuration where the waste heat is
recovered and used to for space and water heating, the efficiency can be as high as 90%.

4. MARKET ANALYSIS AND STRATEGIES

4.1 CUSTOMERS
Our product can be marketable for personnel use and also for companies such as
houses, companies and also universities. Since our product is small it will be easier to carry
around, most of customers that will use this product anywhere when they need light. This
product can also be used like ‘torchlight’.

The major purchasers are the houses at the town, universities students and also
backpackers. This product is efficient to be used at the place that does not have electricity,
besides it also can be used as decoration lamp for houses in urban area. Since the temperature
nowadays is higher especially at the urban place compared to rural place, this product is more
efficient to use and sell at the urban place in order to reduce global warming.

This product is easily reached and receptive because we sell this product online and
also wholesale through manufacturer’s representative. For those customers want to get this
product, they can order through our official website or they can get it directly from our
company. We were focusing on launching our Aqua Lamp in all retail in Shah Alam.

4.2 MARKET SIZE AND TRENDS

4.2.1 Price calculation

No Components Price (RM)

1 Turbine 30.00
2 LED strips 24.00
3 Sanded blow glass 35.00
4 Hydroelectric battery 40.00
5 Steel switch 10.00
6 Bio-plastic 15.00
TOTAL RM154.00

The percentage of mark-up cost is 15%

Selling price = Mark-up +Cost per prototype

= (15% × RM154) + RM 154

=RM 177 per unit

4.2.2 The 3 years of the current total market

Number of total population in Shah Alam = 3 050 000

40
Middle class people in Shah Alam = 100 × 3 050 000 = 1 220 000

From the total population, 1% is our potential customers.

= 1% × 1 220 000

= 12 200 customers

Average market size for LED lamp industry

= (“Aqua Lamp”) + (Top two highest selling LED lamp in Malaysia)

=RM ( 177 + 155 + 110) / 3

=RM 147.33

Total Market Size = RM 147.33 × 12 200

= RM 1 797 426

The demand market for aqua lamp within three years will increase. This may because
of many people nowadays like new innovations that can reduce their cost to do something.
The minimum price that will be spend for our product only RM 147.33, so as we can predict
about each 1% of customer lived in Shah Alam will attract with our product. So the total
market size for our product is about RM 1 797 426. This product also has potential
profitability because it is a new innovation produced by us. As everybody knows, people
nowadays love to use new things in order to follow the technology trend.

For our product which is aqua lamp, we already target the potential annual growth in
order to sell this product to customer. Below is the estimation of total market size for second
and third years:
Year 2015 2016 2017
Market size (%) 1 1.5 2
Target Market 12 200 18 300 24 400
Total Market size 1 797 426 2 696 139 3 594 852

Total market size in 3 years = RM 1 797 426+ RM 2 696 139+RM 3 594 852

= RM 8 088 417

Furthermore, we also target houses in urban area as our potential market. After this stage
shows its improvement, we want to expand the market size to the big organization to use this
product. This product only being introduced inside our country, then if we get good response
from customer we want to expand it to country inside Asia. Then we can continue to
introduce it through worldwide.

4.2.3 Major factors affecting the market growth

The major factors that affect market growth for “Aqua Lamp” generally come from
the need to cut cost of electrical bills in daily lives. Since daily costs nowadays make
everyone felt burden, aqua lamp would help to reduce the electrical cost. Furthermore, our
product also more eco friendly compared to others since we only used chemical reaction to
light up the lamp rather that use electricity.

Beside that the opportunity that we use in order to introduce this product is capability
push which is technology driven. Technology driven means we introduce new innovation or
invention to customers that love new technology. So we can say that this product will be a
success if we introduce it to the customer.

4.3 COMPETITION
4.3.1 Comparison between Aqua Lamp and other competitors

PRODUCT Aqua Lamp Arka Lamp ThorFire Camping LED

Lantern USB
PICTURE

PRICE RM 147.33 RM 155.00 RM 110.00

PERFORMANCE A little drop of The Arka Lamp can The ThorFire Camping
water into the Aqua be push the head LED Lantern USB need
Lamp will generate down to transform it to pull it to be a led
energy to produced into a 180-lumen lantern, and collaspe it
light flashlight or activate to be a mini flashlight
the red-light mode to
preserve night vision
STRENGTHS  Do not used 3 in 1 lamp (lantern, needs only little room in
electric to produce USB charger, backpack and pocket
light (power flashlight)  5.9oz in weight (low)
saving)  Hang it from a
 Only need a little branch or hook or
drop of water set up on a flat
surface with its
foldable feet
WEAKNESS  The light produced Need to be charged  Need to be charged
is not very bright before used before used

4.3.2 Advantages and disadvantages of Aqua Lamp

 All of the products have their own advantages and disadvantages based on several
significant aspects that will affect the decision of the customers to choose which company
provide the best products or services.

Companies from the outside of the Malaysia might have disadvantages on their
product pricing since price is one of the most important aspects that will be considered by the
customer to purchase products. Customers will search for company that offers lower price but
with the same quality.

As for the local competitions, we do not say that their products have disadvantages if
compared to our product. But since our product has the new technology that can produced
light with only using a little drop of water, we can say that our product has advantages if
compared to our other local competitions. We depend on the capability push or the
technology driven opportunity concept to make the customers choose our product.

4.4 MARKET SHARE AND SALES

Based on the acceptance of our product which is Aqua Lamp by customers, we can predict
the market share for our product for 3 years. For assumptions, we had assumed that the
increase of market share was 10% for every year. As we can see below on the table, the total
sales increase until RM269 613 in 2017.

First year: 2015

Total market share = 10% of total market size

= 10% x RM 1 797 426

= RM 179 742.60

RM 179 742.60 / RM 177 = 1 015 units

With estimated RM 179 742.60 of sales and market share of 10%, Aqua Lamp will enter the
market
 YEAR 2015 2016 2017
MARKET SHARE 10 % 13 % 15 %
SALES (UNITS) 1015 1320 1523
SALES FORECAST RM 179 742.60 RM 233 666.38 RM 269 613.90

4.5 MARKET STRATEGY

4.5.1 Overall marketing strategy

We will trigger the interest of customers to find out more and try our product. And
when they satisfied with the functions and features of our products, they will purchase it. This
product had been design to be user friendly. It’s easy to use power saving.

4.5.2 Pricing

We will make sure that this Aqua Lamp is reasonable in price to the market. We also
will improve our product from time to time by follow the latest technology. The price of our
product is fixed wherever our product is sold.

4.5.3 Service and warranty policy

This product will be covered by 3 years warranty. And the failure is only covered if it
is because of system and mechanical failure only, not because of customer broken it up. If
there are any compliments, enquiries or complaints, customers can refer to our company
website for further action.

4.5.4 Advertising and promotion

This is the commercial style in promoting our product. We will use our technology era
by promoting Aqua Lamp through internet and multimedia. In additions we also will
advertise it on banner or sign board and business card. We also build our company website
for the Aqua Lamp to ease our customers and to attract new customers to find out more about
our product.

To let the customer happy to buy our product we will also provide free give to
customer. Examples of our free give are mini torchlight (thumb size) and sweets. The other
free give will be added from time to time.

4.5.5 Distribution

We will distribute our products to the retailers directly from the manufacturer from
our factory. So, the customers whose want to buy our Aqua Lamp do not need to deal with us,
but with the retailer.

5. MANAGEMENT TEAM

5.1 ORGANIZATION TEAM

5.1.1 Key management roles in the company

KEY MANAGEMENT ROLES NAME

CHIEF EXECUTIVE OFFICER FATIN HAZIKA BINTI MOHD ARIF
ADMINISTRATIVE MANAGER NUR ATIQAH BINTI THOMIRIN
FINANCIAL MANAGER KHAIRUN NIESA BINTI ABDULLAH
MARKETING MANAGER NOORUL AULA BINTI SAIEPUDDIN
OPERATION ENGINEER NURUL ATIKAH BINTI MOHKSIN

5.2 KEY MANAGEMENT PERSONNEL

5.2.1 Career highlights

NAME AND POSITION CAREER HIGHLIGHTS

FATIN HAZIKA BINTI MOHD ARIF Qualifications:
(Chief Executive Officer)  Degree in Mechanical Engineering, Ohio
University, US
 Master in Mechanical Engineering, Seoul National
University
 Skills:
 A visionary and full of energy to drive towards
success
 Ability to manage employees efficiently

Experiences:
 Senior Vice President and Treasurer of Dutch Lady
Milk Industries Bhd
 General Manager in Shell Sdn. Bhd

NUR ATIQAH BINTI THOMIRIN Qualifications:

(Administrative Manager)  Degree in Business Administration, University
Technology MARA, Malaysia.
 Master in Business Management, Wisconsin
University, USA.

Skills:
 Able to manage workers
 Hardworking person

Experiences:
 Administration Executive at IWK
Administration Senior Executive at TNB

KHAIRUN NIESA BINTI Qualifications:

ABDULLAH  Degree in Accounting, University
(Financial Manager) Technology MARA, Malaysia),
 Master in Applied Finance, Macquarie
University, Australia)

Skill:
 Able to manage financial efficiently

Experiences:
 Financial Executive at NESTLE
 Senior Financial Executive at BIMB

NOORUL AULA BINTI Qualifications:

SAIEPUDDIN  Degree in Business Administration, University
(Marketing Manager) Technology MARA, Malaysia.
 Master in Business Administration, Boston
University, USA

Skills:
 Able to predict the market growth
 Able to conduct a good marketing skills to
 increase product sales

Experiences:
 Sales Executive in Panasonic Sdn. Bhd.
 Operation Manager in Hang Seng Electronic

NURUL ATIKAH BINTI MOHKSIN Qualifications:

(Operation Engineer)  Degree in Mechanical Engineering, University
Technology MARA, Malaysia
 Master in Mechanical Engineering, Seoul National
University

Skills:
A visionary and full of energy to drive towards
success
Able to manage and direct operations team to
achieve success

Experiences:
 Sales Executive in Hang Seng Electronic
 Operation Manager in Panasonic Sdn. Bhd.

5.2.2 Duties and responsibilities of management team

NAME AND POSITION DUTIES AND RESPONSIBILITIES

FATIN HAZIKA BINTI MOHD ARIF  To communicate effectively with
(Chief Executive Officer) shareholders, employees, Government
authorities, other stakeholders and the
public
 To lead and oversee the implementation of
the Company’s long and short term plans in
accordance with its strategy.
 To ensure that the Company maintains high
standards of corporate citizenship and
social responsibility wherever it does
business.
 To ensure effective internal controls and
management information systems are in
place
 To ensure the company is appropriately
organized and staffed and to have the
authority to hire and terminate staff as
necessary to enable it to achieve the
 approved strategy.
 To lead, in conjunction with the Board, the
development of the Company’s strategy.

NUR ATIQAH BINTI THOMIRIN  Deals with the entire

(Administrative Manager) administration task and at same
time as the Public Relation in the
company
 Responsible of selecting
workers in company
 Act as an assistant
manager for the
administration side

 Ensure all the fixtures and fitting always

enough for operation
 Updating the staff handbook and personal
records regarding the salary and payroll
negotiations
 Gathering information from other
departments and employees

KHAIRUN NIESA BINTI ABDULLAH  Deals with the bank, lenders, etc, (to seek
(Financial Manager) money)
 To manage money and watch over the assets
of the company
 Responsible for knowing how much the
product is expected to cost and how much
revenue it is expected to earn so that the
company can invest the appropriate amount
in the product
 Must overcome the financial problem if
appears.

NOORUL AULA BINTI SAIEPUDDIN  To conduct market research and

(Marketing Manager) analysis of the product
 To observe market size and trend of
the product
 To estimate market price and share of
the company
 To organize marketing strategy so
that the sales of the product can
be increase
 Exploring ways of improving
existing products and services, and
increasing profitability

NURUL ATIKAH BINTI MOHKSIN  Make sure that the quantity and
(Operation Engineer) quality of the product is at
highest level
 Look for the supplier to supply
inventories and raw materials

 Monitor activities related to process of

products
 Maintain accurate and clear documentation
for operational procedures and activities
 Support operational risk and audit process for
the purpose of preventive maintenance
 Manage work assignment and allocation for
staff

5.3 MANAGEMENT COMPENSATION AND OWNERSHIP

NAME AND MONTHLY SHARE OF AMOUNT OF

POSITIONS SALARY OWNERSHIP (%) EQUITY
INVESTED
FATIN HAZIKA
BINTI MOHD ARIF RM 7 800 26 RM 39 000
(Chief Executive
Officer)
NUR ATIQAH
BINTI THOMIRIN RM 6 000 20 RM 30 000
(Administrative
Manager)
KHAIRUN NIESA
BINTI ABDULLAH RM 5 400 18 RM 27 000
(Financial Manager)
NOORUL AULA
BINTI RM 5 400 18 RM 27 000
SAIEPUDDIN
(Marketing Manager)
NURUL ATIKAH
BINTI MOHKSIN RM 5 400 18 RM 27 000
(Operation Engineer)
 5.4 SUPPORTING PROFESSIONAL ADVISORS AND SERVICES

FATIN HAZIKA BINTI

MOHD ARIF
(CHIEF EXECUTIVE
OFFICER)

KHAIRUN NIESA BINTI NURUL ATIKAH BINTI

ABDULLAH MOHKSIN
(FINANCIAL NUR ATIQAH BINTI (OPERATION
MANAGER) NOORUL AULA BINTI
THOMIRIN ENGINEER)
SAIEPUDDIN
(ADMINISTRATIVE
(MARKETING MANAGER)
MANAGER)

6.0 PROJECT MILESTONES

ACTIVITIES DATE-DEADLINES DESCRIPTION

Project Initiation 10 – 15 SEPTEMBER 2015 Develop idea for the product.

Product Analysis 16 - 25 SEPTEMBER 2015 Analyse product in market if

existent.

Design and Technology 26 SEPTEMBER – Create the product appearance

Development of Product 5 OCTOBER 2015 and the technology will be used
and equipped to the product.
Market Analysis and 6 – 25 OCTOBER 2015 Perform research about the
Strategies market and the potential
customer. Estimate the price
and market strategies that going
to be used.

Management Team 25 – 31 OCTOBER 2015 Define the role and assign the
Organization team member responsibility.

Analysis of Financial 1 -5 NOVEMBER 2015 Perform and estimate the cost

for the materials that will be
used for the production and
other things.

Signing of Distributors and 6 – 15 NOVEMBER 2015 Find vendor or dealer who

Dealers trusted and also provide with
low cost services while waiting
for proposal approval.

Ordering of Materials in 16 –20 NOVEMBER 2015 Buy tools and other related
Production Quantities component to produce the
product.

Production Development 21 – 30 NOVEMBER 2015 Producing the product started.

started

Lunching the Product 1 DECEMBER 2015 Present the prototype to

Prototype Shareholder.
Continue the production 2 –15 DECEMBER 2015 Continue the production
development development to the market.

Product promotion 16 – 22 DECEMBER 2015 Make product promotion

through internet, banner, flyers,
media socials and other.

Launch Aqua Lamp to 23 DECEMBER – 24 Launch product into market

market DECEMBER 2015
Business maintenance 25 DECEMBER - ongoing Maintain the business in the
market
7.0 CONCLUSION

As conclusion, there are many types of lamp that produced in our surrounding
technology. It also become one of the essential utilities that need at all placed we go
especially at our home and during travels. With the present of Aqua Lamp, we can save
electricity and also money from paying high bill of electricity used in home.

8.0 APPENDICES

ORGANIZATION CHART

FATIN HAZIKA BINTI

MOHD ARIF
(CHIEF EXECUTIVE
OFFICER)

KHAIRUN NIESA BINTI NURUL ATIKAH BINTI

ABDULLAH MOHKSIN
(FINANCIAL MANAGER) NUR ATIQAH BINTI (OPERATION
NOORUL AULA BINTI ENGINEER)
THOMIRIN
SAIEPUDDIN
(ADMINISTRATIVE
(MARKETING MANAGER)
MANAGER)