Scribd Logo
Upload

Welcome to Scribd!

  • 54 views

    Tea Cafe's

    Uploaded by

    abhibhatra
    Tea bars are becoming increasingly popular in major Indian cities as a way to educate people about tea and offer it in new formats. In Mumbai, the Tea Centre runs the Tea Centre cafe and recently opened the Camellia Tea Bar, offering 24 hot and cold tea drinks. The Oxford Book Store also houses the popular CHA Bar cafe, which serves over 69 types of teas. In Bangalore, the upscale Infinitea tea bar opened in 2003 and now sees 200-250 customers per day, including celebrities. It offers over 55 types of tea and snacks. Tea bar owners see the need for more tea-focused establishments in India given Indians' traditional preference for tea over coffee.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd

    Tea Cafe's

    Uploaded by

    abhibhatra
    54 views2 pages
    Tea bars are becoming increasingly popular in major Indian cities as a way to educate people about tea and offer it in new formats. In Mumbai, the Tea Centre runs the Tea Centre cafe and recently opened the Camellia Tea Bar, offering 24 hot and cold tea drinks. The Oxford Book Store also houses the popular CHA Bar cafe, which serves over 69 types of teas. In Bangalore, the upscale Infinitea tea bar opened in 2003 and now sees 200-250 customers per day, including celebrities. It offers over 55 types of tea and snacks. Tea bar owners see the need for more tea-focused establishments in India given Indians' traditional preference for tea over coffee.

    Original Title

    tea cafe`s

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Tea bars are becoming increasingly popular in major Indian cities as a way to educate people about tea and offer it in new formats. In Mumbai, the Tea Centre runs the Tea Centre cafe and recently opened the Camellia Tea Bar, offering 24 hot and cold tea drinks. The Oxford Book Store also houses the popular CHA Bar cafe, which serves over 69 types of teas. In Bangalore, the upscale Infinitea tea bar opened in 2003 and now sees 200-250 customers per day, including celebrities. It offers over 55 types of tea and snacks. Tea bar owners see the need for more tea-focused establishments in India given Indians' traditional preference for tea over coffee.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    54 views2 pages

    Tea Cafe's

    Uploaded by

    abhibhatra
    Tea bars are becoming increasingly popular in major Indian cities as a way to educate people about tea and offer it in new formats. In Mumbai, the Tea Centre runs the Tea Centre cafe and recently opened the Camellia Tea Bar, offering 24 hot and cold tea drinks. The Oxford Book Store also houses the popular CHA Bar cafe, which serves over 69 types of teas. In Bangalore, the upscale Infinitea tea bar opened in 2003 and now sees 200-250 customers per day, including celebrities. It offers over 55 types of tea and snacks. Tea bar owners see the need for more tea-focused establishments in India given Indians' traditional preference for tea over coffee.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 2

    Tea Bars Start To Simmer

    : IT’S tea time. At least so it seems with the arrival of tea bars. In Mumbai, the Tea Board runs the
    Tea Centre at Churchgate. The place situated off Churchgate station is done up in lovely greens, an
    obvious reference to fresh tea leaves. Says Rathikant Basu, consultant, Tea Centre, “The habit is slowly picking
    up. We had a Tea Festival in Mumbai for the first time in December. There were talks and demonstrations of tea
    making and tea tasting by renowned experts from the tea industry. The response was overwhelming.”

    Recently, the Tea Centre opened the new Camellia Tea Bar in Mumbai. The objective of this
    bar is to reposition tea as a product and offer it in its myriad variants—hot and cold in an exciting range of
    mocktails.

    At the Tea Centre, the range begins with Assam CTC tea which is available in a two-cup teapot for Rs 40. A two-
    cup pot of Darjeeling tea is priced at Rs 85. The speciality, however, is the special iced tea, containing cinnamon
    and cardamom, which is priced at Rs 55.

    The Camellia Tea Bar has a menu of at least 24


    drinks in both hot and cold varieties. Every
    month new and exciting additions are made. “There is a need for more tea parlours in the country,” admits Mr
    Basu.

    The Oxford Book Store at Churchgate houses the CHA BAR . With floor lights and a very
    informal setting with bar stools, the place is a hit with college going students. There are around 500 footfalls on
    weekdays and this goes up to 750 on weekends. Saying that the Mumbai chapter of Cha Bar was started in
    January 2002, Deepa Dey of Apeejay Surrendra Group adds: “It was done for a rejuvenating pause in between
    discovering books at Oxford Bookstore. Like a modern day literary cafe, it is the perfect space for exchanging
    ideas and views.” Apeejay Surrendra Group is one of the largest producers of tea in the country.

    Cha Bar serves over 69 types of teas and blends selected from renowned gardens in India and
    overseas. The range starts from Rs 22 for a Cha Hindustani to a Darjeeling tea for Rs 45 to Green Tea Margarita
    at Rs 70. Iced teas are priced at Rs 50 and the flavours available are lemon, peach, passion fruit, mint and mixed
    fruit.

    Says Ms Dey, “We also serve cultural interpretation of teas that tell their own story....

    Along with blends, we serve cultural preparations like Moroccan mint, organic tea, green teas and Ayurvedic
    teas, which have become quite popular with the clientele for their healing qualities.” Along with these teas, one
    can enjoy traditional tea time favourites—sandwiches, snacks, salads, fries, muffins, cookies, pastries, cake,
    quiches and pies.

    The Cha Bar is popular with celebrities. Anuradha Mahindra, Harsh Goenka, Gulzar, Kareena Kapoor and
    Fardeen Khan are regulars here.

    Bangalore has its share of tea bars. The swanky tea bar, INFINITEA, located on Bangalore’s
    busy Cunningham Road, opened in July 2003. Explains proprietor Gaurav Saria, “We were looking for a
    means to reach out to the people in terms of educating them on the nuances of tea. Also, since we have our own
    tea gardens and have been exporting to the US, Europe and Japan for many years, we are now looking at the
    domestic retail market.”

    Infinitea has about 200 footfalls on a weekday which rise to about 250 on weekends. The city’s celebrities like
    Kavya Pheerboy (model) and Puneet Rajkumar (son of Kannada actor Rajkumar) are frequent visitors. Besides,
    actor Venkatesh is also an occasional visitor.

    Infinitea has on the menu over 55 types of tea and its list of snacks ranges from momos to singharas (Kolkata’s
    samosas) and European desserts likes scones, muffins and tea cakes.
    And what about competition from coffee bars? “Tea bars took a cue with the advent of coffee bars. However, I do
    not really see any competition between coffee and tea bars since they retail different products. We sell different
    kinds of tea and it’s one of the few places in the city that offers authentic Darjeeling tea. Nevertheless, Indians
    are traditionally tea drinkers and we do not have too many staunch coffee drinkers,” says Mr Saria....

    You might also like