Viewpoints Cino Responsibility 2 Measure

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VIEWPOINTS ON INNOVATION

Innovation Officer Responsibility #2:


Measure
by Bill Poston

While the first responsibility of the Chief Innovation Officer is to deliver improved business results from innovation, the only way to
prove that is to measure those results. The Chief Innovation Officer should gladly accept responsibility to lead the measurement
and analysis of innovation results.

Measuring innovation results is a challenging task in a global organization. Even a simple metric like percent of revenue from
new products is fraught with issues and difficult questions. What do you count as a new product and for how long? Do you start
the clock at first launch or first launch in each market? How do you aggregate data from dozens of ERP systems using different
product numbers, currencies and units of measure?

The technical capabilities available in the latest enterprise-class business intelligence software tools can help with the
aggregation and normalization process. These systems can also create custom dashboards that serve up summary information in
real-time. An innovation dashboard is an invaluable tool for the Chief Innovation Officer to keep the executive teams attention
focused on delivering results.

More in this series:


The Chief Innovation Officer: Is It CIO, CNO, or CINO?

Innovation Officer Responsibility #1: Business Results

Innovation Officer Responsibility #2: Measure

Innovation Officer Responsibility #3: Formulate Strategy

Innovation Officer Responsibility #4: Identify Threats and Opportunities

Innovation Officer Responsibility #5: Shape the Portfolio

Innovation Officer Responsibility #6: Cultivate Breakthroughs

Innovation Officer Responsibility #7: Evolve Competencies

Innovation Officer Responsibility #8: Nurture Culture

Originally published on www.thechiefinnovationofficer.com?


Originally published on April 15th, 2014

What's your view? Add your question or comment

Bill Poston
[email protected]
For the past 20 years Bill has helped
executives in technology-driven
industries transform their
competencies to deliver results. He is
a highly regarded consultant, speaker,
and writer on the topics of innovation
strategy, product development,
portfolio management, technology
commercialization, and the software
systems that enable innovation. Keep
up with Bill's latest research and
thoughts on innovation and the rising
role of the Chief Innovation Officer at

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