6 7

rto
Robe
s a n o va and project,
Ca us
berto mbitio of
6 , w h en Ro ique and a g, capable al
in 1 9 9 d a u n n d is in o r ig in
a
It was one create ual merch vative and int of
cc vis no po
Ianna oncept of ision, an in the whole dows.
n e w c r e n t v y f o r p - w in
a e
a diff duct displa as the sh o
r in g
offe pro well
ach to ps as
appro ide the sho
s
sale, in
to
ober
o v a and R roject,
san itious p
to Ca b of
n R ober e and am g, capable al
, w h e n iq u is in r ig in
996 ated a u erchand e and o t of
s in 1
It wa cone cre f visual m innovativ hole poin s.
c o an w w
Ianna concept nt vision, y for the op-windo
e sh
a new g a differ uct displa ll as the
in d e
offer ch to pro ops as w
oa sh
appr side the
in
sale,

oberto
n o v a and R ject,
sa pro
rto Ca itious f
h e n Robe e and amb capable o
9 9 6, w u n iq u is in g , in a l
in 1 da and orig
It was one create ual merch vative and int of
c c v is n o p o
Ianna oncept of ision, an in the whole dows.
c tv r in
a new a differen t display fo he shop-w
f e r in g r o d u c ll a s t
o f p w e
ach to ps as
appro ide the sho
s
sale, in
 Ro-
a n o v a and us
as itio
erto C d amb
w h e n Rob unique an dising, ca-
6, da han
in 199 create l merc
It was nnaccone pt of visua n, an i
Ia ce io
berto a new con ifferent vis
t, d
projec f offering a
o
pable

-
nd Ro
a s a n ova a itious
C mb
oberto and a
6 , w hen R a unique an Ro-
in 199 create
d
l merc
h
o v a and us
It was nnaccone pt of visua erto C
as a n
d amb
itio
e
STREET
WIEW Ia
berto a new con
c n Rob unique an

?
w h e
t, 6, da
projec in 199 create l merc
It was nnaccone pt of visua
Ia ce
berto a new con
t,
projec

?
 when
s in 1996, ova
It w a Cas n c-
a
o b e rto nna
R
R o b erto Ia uni-
and reated a
c us
cone d ambitio -
a n c o n
que ew
r o je c t, a n It was
p ua
of vis en Ro-
cept , wh
9 6 nd
in 19 asanova a e
t o C c o n
ber nnac
o b e rto Ia ique and
R
d a un , a
create us project
m b it io
a
 ONCE UPON AN IDEA.
It was in 1996, when Roberto Casanova and Roberto Iannaccone created
a unique and ambitious project, a new concept of visual merchandising,
capable of offering a different vision, an innovative and original approach
to product display for the whole point of sale, inside the shops as well as
the shop-windows.

New Crazy Colors originated from the entertainment world, the spectacular
aspects of its craftsmanship and precision fittings are part of its showbiz
heritage and a constant source of inspiration. Unmistakeable glamour is
inherent in the DNA of the company.
Our approach to the project differs from a mere combination of products,
we aim at developing a total concept in a highly creative way, using accu-
rate custom-designed or mass produced elements born from constant and
intensive research, planning and quality control, all procedures carried out
in-house.

New Crazy Colors has the know-how and the most up-to-date techniques
to guarantee that products in the Point Of Sale are given higher valorisation,
sales effectiveness and atmosphere are improved and customer satisfac-
tion enhanced.

8 9
 ABROAD (AND ABROADER) CORE BUSINESS
Our growth speaks today of internationalisation and
globalisation, with the opening in 2007 of headquarters Our company over the years has produced
in Shanghai, which twin Italy, in order to follow closely the innovation and creativity as a concept, in its
development of Asian customers. displays for shops and windows, with the
The main reason why we chose to produce in China was tools for exposing the luxurious Made in Italy
the opportunity of reducing transport costs for our local accessories, and recently, beginning the project
clients. The Ideas Factory.
New Crazy Colors is now a privileged partner for the An ambitious project for us, certainly more
leading luxury brands and the Made-in-Italy style throu- important than being regarded as a market lea-
ghout the world. der. Our intention is to create a common deno-
Our principal clients include: Ermenegildo Zegna, Dol- minator to the various projects, breaking down
ce & Gabbana, Tom Ford, Salvatore Ferragamo, Moschi- the limitations relating to creativity in all areas of
no, Bottega Veneta, Tods, Gianfranco Ferr, Fay, Gucci the image; a real factory that builds ideas.
Group, LVMH, Giorgio Armani & Brioni.

35 %
LY
ITA

RETAIL CO
NCEPT / D
ESIGN/ FU
RNITURE P
RODUCTIO
N + INSTA
LLATION
CONCEPT
/ DESIGN/
INDUSTRIA
LISATION /P
RODUCTIO
N / INSTALL

USA 30%
ATION
CONCEPT
/ PRODUC
TION

CHIN FORMATIO
A 35 N / TRAININ
G / CONSU
LTING
%

10 11
Visual Merchandising is the activity and profession of developing the floor plans
and three-dimensional displays in order to maximise sales.
The purpose of visual merchandising is to attract, engage and motivate
the customer towards making a purchase.

In few words, visual merchandising is the art of selling more.

 WITH

WITHOUT
 Composition in Visual Merchandising Almost all TOOLS can be used in a creative way:
is a important as canvas for a painter. here TOOLS Bench T33
With TOOLS the visual merchandiser originally meant as bracelet display has been used
puts no limit to his imagination as a shoe display, with an upmost stylish effect
and to the customer requests.

TOOLS make it possible for the product

to make the products float in a given space,
and give them the greatest possible visibility.
There are tools for the display of shoes, eyewear, ties,
earrings, hats, bags, key rings, exhibition trays, stan-
ds of all shapes and sizes, many of which can be used
on both sides; shoe holders with telescopic poles and
different inclinations,
to accommodate different heel sizes;
even a glove-holder made like a hand (holds-all in fact,
like most of the tools).
And then grids, key-ring boxes, accessory kits.

you can see all the items pictured in following pages at

www.tools-ncc.com you will also find a special section
of IDEAS where to find inspiration to create surprising
visual merchandising.
BEFORE AFTER
BEFORE AFTER
BEFORE AFTER
BEFORE AFTER BEFORE AFTER
44 CATALOGUE

45
 T001
Hold On
Bag display
Stainless Steel mirror polished.
Black suede pad under the base

160 x 85 x 472 h

Some Ties
Multiple ties display T003

Stainless Steel mirror polished.

Black suede pad under the base.
Multifunction.
Untie your imagination.

T002
One tie 160 x 85 x 607 h

Tie display
Stainless Steel mirror polished.
Black suede pad under the base.
Multifunction.
Untie your imagination.

160 x 85 x 556 h

46 47
 Modern art T004 Postmodern art T005
Belt display Double belt display
Stainless Steel polished mirror. Stainless steel polished mirror
Laser cut strip pattern. Black suede pad under the base.
Black suede pad under the base.
160 x 120 x 457 h
160 x 85 x 457 h

48 49
 See T006
Glasses Single display
Stainless Steel polished mirror.
Black suede pad under the base.

160 x 185 x 206 h

See more T007

Triple Glasses display
Stainless Steel mirror polished.
Black suede pad under the base

160 x 185 x 336 h

50 51
Hatto T008
Hat Telescopic display
Stainless Steel mirror polished.

85 x 160 x 413 h
diameter 160mm

52 53
 T009
Show T011 Show30 W
Shoe display 180 Shoe display 30 heel
Stainless Steel polished mirror. Stainless Steel polished mirror.
Black suede pad under the base. Black suede pad under the base.

85 x 160 x 109 h 85 x 160 x 100 h

angle 180 angle 30

T010
Show30 T012 Show45
Shoe display 30 Shoe display 45
Stainless Steel polished mirror. Stainless Steel polished mirror.
Black suede pad under the base. Black suede pad under the base.

85 x 160 x 195 h 85 x 160 x 150 h

angle 30 angle 45

54 55
 T013 Show-Show
Double shoe display 60
Stainless Steel polished mirror.
Black suede pad underbase.

118 x 160 x 336 h

angle 60

T014
Show-up
Telescopic shoe display 30
Stainless Steel mirror polished,
adjustable height,
black suede pad under the base

85 x 160 x 397 h
angle 30

56 57
 T015
Time150 T017 Time270
Double watch display h 150 Double watch display h.270
Stainless Steel mirror polished. Stainless Steel mirror polished.
Black suede pad under the base. Black suede pad under the base.
Also fits bracelets Also fits bracelets

75 x 40 x 153 h 75 x 40 x 270 h

T016 Time210 T018

Oh, Val
Double watch display h 210 Oval belt display

Stainless Steel polished mirror. 45mm MDF ultra-light gloss.

Black suede pad under the base. Black suede pad under the base.
Also fits bracelets Can be used as display tray as well

75 x 40 x 210 h 366 x 46 h

58 59
 City
Display blocks kit
T019
Buy-buy Display modular blocks in MDF
T021
Price-tag set lacquered black glossy.
Can be used alone or
Display Transparent Plexiglass.
to fit in tool T018 (Butler)
MAGNETIC sealed system.
Can be used as photo display or
A: 110 x 110 x 235 mm
holder as well.
B: 180 x 180 x 110 mm (x2pc)
Small 65 x 30 x 23 h
Big 140 x 90 x 23 h
C: 150 x 290 x 35 mm

D: 180 x 110 x 70 mm

E: 150 x 90 x 20 mm

T020
Butler
Double sided display tray
Display tray in Stainless Steel
mirror polished.
Black velvet inner bottom.
Black suede pad under the base.
Can be used on both sides.

460 X 310 x 55 h

60 61
Hills
Display wedges kit
T022 Touchy T023
Flexible-fingers glove display
Display blocks in MDF
lacquered black glossy. Stainless Steel mirror polished.
Can be used alone or Black suede pad under the base.
to fit in tool T018 (Butler) Pivoting wrist.
a: 120 x 170 x 110 mm(x2pc) Fully adjustable fingers.
b: 170 x 170 x 90 mm(x2pc)
c: 120 x 100 x 110 mm 103 x 160 x 413 h
d: 170 x 100 x 90 mm

62 63
 T024
Cinderella T026 Cinderella7
Transparent shoe mold / flat Transparent shoe mold / heel 7
WOMAN WOMAN
Plexiglass molded Plexiglass molded

T025
Cinderella5 T027 Swan
Transparent shoe mold / heel 5 Black shoe mold / flat
WOMAN WOMAN
Plexiglass molded Plexiglass molded

64 65
 T028
Swan5 Pinocchio
Black shoe mold / heel 5 cm
Black show-tree display T030
WOMAN
WOMAN
Plexiglass molded
Wood lacquered black glossy,
spring in steel.
LOGO laser engraved.
Minimal order 2000 pair
size 40

T029
Swan7
Black shoe mold / heel 7 cm WOMAN
Plexiglass molded

66 67
Stairs Stairs&Stripes
Multi-functional display Multi-functional display
T031 T032
Stainless Steel mirror polished. Laser cut strip pattern. Stainless Steel mirror polished. Laser cut strip pattern.
Ideal for shoes, thought for anything. Two rotatable shoe stand in the back side.
Ideal for shoes, thought for anything.
450 x 320 x 240 h
450 x 320 x 240 h

68 69
 Towers
T033
Chair Ring displays
modular set T035
Bracelet and watches display
Stainless Steel
2 tubes diameter 50mm, mirror polished box,
stainless steel mirror polished. black suede upholstery.
Black suede pad under base. Black suede pad
Multifunctional: unleash your fantasy. under the base.
As little pedestal
300 x 150 x 250 h it can be used
on both sides.

RS 40 x 40 x 70 h
RM 40 x 40 x 100 h
RL 40 x 40 x 120 h

T034
Bench
Bracelet and watches display

2 tubes diameter 50mm, Stainless SDteel

mirror polished.
Black suede pad under base.
Multifunctional: unleash your fantasy.

300 x 150 x 250 h

70 71
 Flower Tree
Key-chains display Key-ring display WOMAN
T036 T037
Stainless Steel mirror polished Stainless steel polished mirror
square bars. square bars.
Black suede pad under the base. Black suede pad under the base.
Capsized, it can be used Capsized, it can be used as a
as a design pedestal. freestander base.

300 x 300 x 228 h 260 x 260 x 243 h

72 73
 T038
Hangover T040
Stack
Belt hanger Small stackable table shelf
Stainless steel legs and frame.
MANCA DESCRIZIONE Ultra transparent glass.
TECNICA!!!

MANCANO MISURE!!!!!

T039 Woody T041

Able
Coat hanger Small stackable table shelf
Stainless steel legs.
MANCA DESCRIZIONE Ultra transparent glass.
TECNICA!!!

MANCANO MISURE!!!!!

74 75