Free Graphic Design Company Business Plan

For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and
may not match the text of the business plan below. This free business plan demonstration
purposes only. If you are interested in purchasing the completed editable MS Word and Excel
documents for this business plan, please click the button below! Also, the text of the business
plan is formatted with a fully automated table of contents.

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It should be noted that there is no special software required to use these templates. All business
plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

Excecutive Summary
Company and Financing Summary
Products and Services Overview
Strategic Analysis with current research!
Marketing Plan
Personnel Plan
3 Year Advanced Financial Plan
Expanded Financial Plan with Monthly Financials
FREE 30 Page Sample Private Placement Memorandum
FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!
All plans are updated for 2013!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of a graphic design company
while showcasing the expected financials and operations over the next three years. The Graphic Design
Company, Inc. (the Company) is a New York based corporation that will provide graphic design and
logo development services to customers in its targeted market. The Company was founded in 2009 by
John Doe.

1.1 Products and Services

The primary revenue stream for the business will come from graphic design services rendered to clients
within the Companys target market. Management expects that a majority of the Companys clientele will
consist of small businesses developing logos as print advertisements as well as web development firms
that outsource their graphic design needs to third party vendors. The Graphic Design Company will
generate substantial gross margins from these services, and will be able to provide these services on a
nationwide level using the internet marketing techniques discussed in the fifth section of the business
plan. The third section of the business plan will further describe the services offered by the Graphic
Design Company.
1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be
further discussed during negotiation. This business plan assumes that the business will receive a 10 year
loan with a 9% fixed interest rate.

1.3 Mission Statement

The Graphic Design Companys mission is to become the recognized leader in its targeted market for
graphic design and print advertising development services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the graphic
design industry. Through his expertise, he will be able to bring the operations of the business to
profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over
the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation.
Mr. Doe intends to implement marketing campaigns that will effectively target small businesses, web
development firms, and advertising agencies within the target market (and through the Companys online
marketing channels).
 2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Graphic Design Company, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Graphic Design Company requires $100,000 of debt funds. Below is a breakdown of how
these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Graphic Design Company, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant
earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on
behalf of the Graphic Design Company. Based on historical numbers, the business could fetch a sales
premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the services offered by the Company.

3.1 Graphic Design Services

As stated in the executive summary, the Graphic Design Company will be actively engaged in providing
graphic design and graphic art services to small businesses, web development firms, and advertising
agencies within its local market and via its internet based ordering website. The Company intends to
employ three full time artists that will render logo development, print advertisement development, and
website design/layout services to clients. The business will generate substantial margins from this service
as there is very little cost associated with actually rendering the service.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the graphic design industry, the customer
profile, and the competition that the business will face as it progresses through its business operations.
Currently, the economic market condition in the United States is in recession. This slowdown in the
economy has also greatly impacted real estate sales, which has halted to historical lows. Many
economists expect that this recession will continue until mid-2009, at which point the economy will begin
a prolonged recovery period.

4.2 Industry Analysis

Within the United States, there are approximately 17,000 companies that provide graphic design and
artistic services. Each year, these businesses aggregately generate $10 billion of service revenue while
providing jobs for more than 65,000 people. In each of the last five years, total payrolls have exceeded
$2.8 billion. This is a mature industry, and the future expected growth rate is expected to mirror that of the
general economy. However, one of the more common trends within the industry is to operate on a
nationwide scale vis--vis the Internet. Many graphic design firms have developed websites that clearly
showcase their portfolio of work coupled with ordering mechanisms that allow people to place orders for
design work directly from the online platform. Mr. Doe intends to fully capitalize on this trend from the
onset of operations.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire.
These traits include income size, type of business/occupation; how far away from your business is to your
customer, and what the customer is looking for. In this section, you can also put demographic information
about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to
writing a strong competitive analysis is that you do your research on the local competition. Find out who
your competitors are by searching online directories and searching in your local Yellow Pages. If there
are a number of competitors in the same industry (meaning that it is not feasible to describe each one)
then showcase the number of businesses that compete with you, and why your business will provide
customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Graphic Design Company intends to maintain an extensive marketing campaign that will ensure
maximum visibility for the business in its targeted market. Below is an overview of the marketing
strategies and objectives of the Company.

5.1 Marketing Objectives

Develop a local marketing campaign that will target new and existing businesses seeking to
develop new logos or print advertisements.
Establish relationships with advertising agencies and web development firms on a nationwide
basis.
Develop an online presence by developing a website and placing the Companys name and
contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Graphic Design Company to
easily target its demographics. These strategies include traditional print advertisements and ads placed
on search engines on the Internet. Below is a description of how the business intends to market its
services to the general public. The Graphic Design Company will also use an internet based strategy.
This is very important as many people seeking specialized services (on both a local and national level),
such as graphic design firms, now the Internet to conduct their preliminary searches. Mr. Doe will register
the Graphic Design Company with online portals so that potential customers can easily reach the
business. The Company will also develop its own online website showcasing the Companys portfolio of
previous work, contact information, and ordering information for clients that want to use the Companys
services, but are located a far distance away. Finally, Mr. Doe will develop ongoing referral and third party
vendor relationships with advertising agencies and web development firms that continually outsource their
graphic design needs to third party companies like the Graphic Design Company. In time, this will
become an invaluable source of generating revenue for the business.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much
information as possible about your pricing as possible in this section. However, if you have hundreds of
items, condense your product list categorically. This section of the business plan should not span more
than 1 page

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget
6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about
your work experience, your education, and your skill set. For each owner or key employee, you
should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

 The Graphic Design Company will have an annual revenue growth rate of 16% per year.
The Owner will acquire $100,000 of debt funds to develop the business.
The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. Graphic design
services are usually in high demand during strong economic climates as new businesses and existing
businesses seek to develop new branding techniques (with new logo), and develop new print
advertisements. During economic slowdowns, businesses may cut back on these expenditures. However,
the Graphic Design Company generates substantial margins from its services, and moderate declines in
top line income should not effect the Companys ability to remain profitable.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements

7.6 Cash Flow Analysis
7.7 Balance Sheet
.

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis