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    Dog Dilemma

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    David Dee
    Healthy Hulk commands 35% of the market share in the dog food industry. It features the nutritional value of its brand in advertising over the past two years. Tasty Treat commands 15% market share and focuses its advertising on good taste. Both brands spend 10% of sales on advertising. Research was conducted on brand awareness, preference, trials purchased in the last year, and repeat purchases.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Dog Dilemma

    Uploaded by

    David Dee
    31 views1 page
    Healthy Hulk commands 35% of the market share in the dog food industry. It features the nutritional value of its brand in advertising over the past two years. Tasty Treat commands 15% market share and focuses its advertising on good taste. Both brands spend 10% of sales on advertising. Research was conducted on brand awareness, preference, trials purchased in the last year, and repeat purchases.

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    Healthy Hulk commands 35% of the market share in the dog food industry. It features the nutritional value of its brand in advertising over the past two years. Tasty Treat commands 15% market share and focuses its advertising on good taste. Both brands spend 10% of sales on advertising. Research was conducted on brand awareness, preference, trials purchased in the last year, and repeat purchases.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    31 views1 page

    Dog Dilemma

    Uploaded by

    David Dee
    Healthy Hulk commands 35% of the market share in the dog food industry. It features the nutritional value of its brand in advertising over the past two years. Tasty Treat commands 15% market share and focuses its advertising on good taste. Both brands spend 10% of sales on advertising. Research was conducted on brand awareness, preference, trials purchased in the last year, and repeat purchases.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    DUGDILEMMA

    HealthvHulk k thelead dUgfUUdwith3U%sllareUfmarket al-bi1liUndUllar


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    valueUfthebrand. : hesehavebeenusedfUrthelast twUyearS. : hesecUndlargest
    cUlnpetitUr,TastyTreat,cUlImands15%Inarketshare. Itsadvertising eamresgUUdtaste.
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    marketshares. ResearchiscUnductedbythetradeassUciatiUnfUrthe ustrytUdeteHn e
    brandawarelless,bralldpreference,tra
    urchasedduri thelastyear)andrepeatpurchaSe
    (seeexll lbelUw).AlargegrUupUfusersandnUnusersweresampledfUrth research.

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    BrandAwareness 8U 3U
    Tria1. 75 25
    BrandPreference 4U 2U
    RepeatPurchase 35 2U

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    astUhUw tUprUve s lnarketshare.

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