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Madeline Hummel

(503) 686-8720
[email protected]
Education:
Gonzaga University, Spokane, WA Graduation Date: May 2018
Bachelor of Arts in Public Relations
Deans List Scholar 2 semesters

Texas Christian University, Fort Worth, TX August 2014 December 2015


Completed lower-level Nursing curriculum & one semester of upper-level Nursing program

Work Experience:
Goodwill Industries of the Inland Northwest, Spokane, WA September 2017 present
Marketing and Strategic Communications Intern
Assist with planning and execution of special events
Accompany supervisor to video shoots and media opportunities and assist with set up
and volunteer management
Write and procure content for e-newsletter, blog, and social media
Creating a campaign intended to attract a new demographic using print, video, digital, outreach,
and concept for television and radio ads
Will present personal campaign project to Goodwills Executive team in December
Research products, vendors, and tools to improve marketing and communication efficiencies

Starbucks Coffee, Spokane, WA April 2017 August 2017


Barista May 2016 January 2017
Provided excellent customer service using interpersonal communication skills in a high-volume
store (serving 600-800 customers per day)
Promoted to an upper-level barista position and received salary raise
Took on responsibilities and demonstrated skills equivalent to those at a shift-supervisor level
Created promotional marketing materials including weekly special boards and exterior signage
Managed and created social media Instagram account
Scheduled social media updates and analyzed social media metrics
Promoted and participated in employee engagement contests
Led holiday promotional events and helped team exceed store quota by 200%
Fulfilled individual customer orders
Worked effectively in a team environment

Relevant Coursework, Class Experience, and Skills


Business Computing gained Microsoft Office proficiency.
Writing for Public Relations produced mock media-kit for local non-profit. Kit included blog, brochure, fact sheet, backgrounder, etc.
Strategic Communications presented real-world case-study analysis and studied concepts of integrated marketing communications.
Organizational Issues for Public Relations analyzed corporate culture & leadership styles. Generated SWOT analysis of real-world company.
Public Relations Campaign worked with local non-profit client to create a media kit and campaign plan for an upcoming event.
Research Methods and Design in Public Relations conducted qualitative research study for client and interpreted data to form conclusions.
Public Relations Speech Writing & Delivery explored variety of speech practices, such as speech-writing for executives & speech coaching
Nursing Education and Experience Anatomy & Physiology I and II, Microbiology, Nutrition, Psychology, Sociology, Human Development,
Ethics in the Nursing Profession, Health Assessment, Pathophysiology, and one-semester hands-on clinical coursework

Involvement and Volunteer Work


Volunteer with the Spokane Humane Society May 2016 September 2016
Member of Gonzaga Ski and Snowboard Club January 2016 present
Zeta Tau Alpha Sorority alumnus August 2014 present
TCU Student Nurses Association August 2014 December 2015

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