AutoMaster

Dealer Management System

www.cdk-global.com/automaster/
AutoMaster Dealer Management System
Satisfied dealers agree: AutoMaster helps increase customer retention
The key to any successful dealership is simply this: Earn happy customers who return again and again, and
then earn the full value you deserve from every transaction.

AutoMaster from CDK helps you build that strong relationship with customers at each step of their journey: from their
earliest research right through the sale, then on to future visits for MOT, service and parts, and their next new car.
AutoMaster puts you in command and brings you maximum value at every step.

++Overview
To be the best, use the best. CDK is the leader in retail automotive technology and business solutions, and
AutoMaster is our market-leading Dealer Management System (DMS). Its the best way to earn more and stay
ahead of the competition.

++Every tool you need

AutoMaster has the tools you need to increase profits, boost productivity, cut expenses and raise customer
satisfaction in every area of your business. Its a complete software package that helps you reach your business
goals every day.

++Fully scalable
AutoMaster is flexible and scalable. It supports the day-to-day work of any dealership, from single-site operations
to the biggest multi-site franchises. AutoMaster works seamlessly with systems from all major manufacturers and
brands.

++Both global and local

CDK understands the challenges you face. Were the only global DMS partner with real automotive experience
around the world plus the local knowledge to support your business.
Help for the whole team
AutoMaster supports every part of your dealership

Marketing. Get stronger results when you know your customers better

Sales. See the full process clearly for more efficiency and bigger sales numbers

Aftersales. Earn more by using your workforce in smarter ways

Parts. Improve stock and sales tracking and procedures

Management. Use real-time data to make smarter decisions every day

PURCHASE

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OWNERSHIP EXPERIENCE
MARKETING
Better communication for higher sales
AutoMasters CRM module is a complete marketing toolkit. Youll get more from your campaigns and
learn more about all your leads, contacts and sales.

Know your customers.

When you have all the details for each customer and vehicle in one place, youll serve them better
and market to them more powerfully. AutoMaster lets you group customers by types, like all those
who own a certain model or are overdue for service. Our simple analysis tools show you each
customers true revenue value to your business.

Stay organized.
The AutoMaster Salesmans Desktop captures and analyzes data from both customers and
prospects. Set up your desktop to show you the information you want to see: customer calls, emails
and appointments, team tasks and follow-ups. AutoMaster even tracks how each customer prefers
to be contacted: by email, letter, fax or SMS.

Set follow-up triggers to earn more.

Build sales and customer loyalty by adding automatic follow-up triggers for chasing revenue or daily
items like service reminders. AutoMaster comes with a complaint-handling process built in, for more
efficiency and satisfied customers.
CRM
AutoMaster CRM
Salesperson Desktop collects leads, test drives, offers, orders and
after-sales calls on one screen to give salespeople a complete view of their
customers.

Advanced Lead Management* provides lead processing and

reporting. Exact details about the status of each lead, and whos handling it,
are shown in clear graphs on the dashboard.

CRM Campaign Management lets Marketing or Sales create target

groups, track response rates and measure activity by campaigns, right down
to test drives booked, offers made and successful orders taken.

Target Groups are easy to create from AutoMasters database of

customers and vehicles. For example, you can create target groups of
customers who have missed service appointments or who are near the end of
their lease.

Loyalty Programs make your customers feel special. Its easier to keep
good customers than to find new ones, so AutoMaster helps you send service
and warranty reminders, along with those all-important welcome and thank-
you notes.

Contact Management ensures that you have the latest and most
accurate data on customers and prospects, so every campaign reaches its
full potential.

Duplicate Customers is a fast way to spot and merge the duplicates in

your database.

Complaint Management registers all customer complaints in the

AutoMaster CRM, so your whole team can see them and respond quickly and
efficiently.

*These features require a separate license.

SALES
Sell smarter
AutoMasters Sales Module helps you manage all parts of your showroom, your sales and
stock.

Earn more from every sale. With AutoMaster, you monitor and control vehicle profitability throughout
the sales process. Pre-defined links between vehicles and accessories help increase accessory
sales. Financing plans are clearly displayed and can easily be optimized and shared with customers.

Improve efficiency. Which sales staff are getting the best results? Which customers buy more?
AutoMaster shows you. It also helps configure vehicles to each customers exact requirements using
data from manufacturers, third parties or your own files.

Handle vehicle sales and stock. Manage stock movement, inter-company transfers and value write-
downs, and get a detailed cost and profit analysis for each vehicle. End re-keying errors and save
time with AutoMasters back-office functions.

Which sales staff are getting the best results? Which

customers buy more? AutoMaster shows you.
AFTERSALES
A more productive workshop
Keep your workshop at full capacity when you use AutoMaster to allocate technicians and jobs. Youll
get full control and real-time visibility into daily operations and long-term trends.

Maximise capacity.
Calculate your service capacity with pre-defined shift patterns and skill sets. Then book new work
in quickly, while you spend more quality time with every customer. Our comprehensive holiday and
absence planner prevents overbooking errors.

Gain control of technician time.

Get the most from your team: monitor and manage all repair orders, technician activity, and unused
capacity.

++ Boost workshop performance with real-time visual reporting tools. See non-arrivals or
delayed repairs immediately: theyre color-coded
++ Spot new urgent and non-urgent work using AutoMasters electronic Vehicle Health
Check (VHC) system (available separately)
++ Check productivity and labour recovery rates with graphical reports from AutoMaster
Reporting. Break down by technician, team or location
++ Notify customers instantly when their vehicle is ready via SMS

VHC (Vehicle Health Check)*

The Vehicle Health Check (VHC) is a service reporting tool that works with AutoMasters aftersales
module to boost service department revenues. When Service Advisors find urgent or advisory work
needed during inspections, they record each item with a mobile device. It can be added directly to
the repair order within the DMS for follow-up with the customer.
VHC is:
++ Simple. Technicians note needed repair work using a tablet or other mobile device
++ Efficient. VHC is integrated with AutoMaster, so the needed repair can be added to work
orders for follow-up
++ Powerful. Increase your aftersales income by spotting and completing urgent repair work
whilst the vehicle is still in the shop
++ Reliable. Loyal customers love the peace of mind that comes with a roadworthy vehicle
 AFTERSALES
eService*
Online Service Bookings

Customers who are used to booking their own flights and restaurant visits online will be delighted to
book their own vehicle service the same way. AutoMaster eService lets them do just that.

eService embeds directly into your dealership website and lets your customers complete the whole
process in one screen.

Advantages of eService:
++ Fast and easy to install
++ 24-hour real-time access for customers, with earliest available service dates highlighted
++ Workshop managers get automatic booking reminders; customers get reminders by email,
SMS or phone
++ Package promotions and ads on the page will bring you added revenue
++ Multiple workshop locations can be included for customer convenience
++ Integrates with the AutoMaster Messaging and Call Center modules*

Courtesy Car Management makes it so much easier to manage your courtesy fleet. Book
your courtesy cars at the same moment you book technician time, with each vehicles available
time slots clearly visible. Full maintenance functions are included, so you can keep your whole fleet
running at maximum capacity for the greatest impact on customer loyalty.*

Tyre Hotel. Customers dont like moving seasonal tyres or finding space for them in their garage.
Save them the trouble and keep them coming back to your service center with the AutoMaster Tyre
Hotel. The Tyre Hotel uses your existing customer information to write the contract, create records,
print labels, and even offer tire storage to new car buyers during the original sale. *

*Messaging, Call Center, Courtesy Car Management and Tyre hotel are subject to the purchase of separate
licenses

eService embeds directly into your dealership

website and lets your customers
complete the whole process in one screen.
PARTS
Improve stock control to earn more revenue
AutoMaster helps you manage parts sales and stock with ease, so you can keep your focus on
quality customer service.

Better stock management

++ Manage parts and supplies by franchise indicators, locations, suppliers, product and re-
order groupings or even discount codes
++ See the real-time stock situation for each part number, from current orders to free stock
and future delivery data
++ End part obsolescence with continuous inventory management and other best-practice
processes for stock checking
++ Get pricing data with direct interfaces to all major vehicle manufacturers

Smarter buying and selling of parts

AutoMaster saves you money by helping you handle all parts transactions: price levels, discounts,
special contracts and multiple currencies. You can be sure that the right prices are being applied to
each type of customer and transaction. Every parts transaction is catalogued and can be analyzed for
demand patterns that will help you keep the right stock on hand.

Place orders with ease

AutoMaster manages order delivery and distribution, from single parts to bulk supply. Stock orders
are sent electronically, with direct integration to vehicle manufacturer systems.* This seamless
process can improve your dealer group stock purchasing terms and cut down stock obsolescence.

* Details of specific franchise interfaces are available on request.

eStock lets your customers order their own parts online, directly through your AutoMaster system.
Customers browse parts and add them to their shopping cart, and the order is then processed
through AutoMaster like any other parts order. eStock gives do-it-yourself customers the control they
want while keeping them in your system and saving your own staff valuable time. *

Wireless Data Collection gives you real-time parts management from anywhere in your
workshop or warehouse. Small palmtop computers are integrated into your data network, so
technicians, clerks and managers can scan parts as they use them - or as they return unused parts
to stock. Result: you always have an up-to-the-moment count of every part. *

*eStock and Wireless Data Collection are subject to the purchase of separate licenses
MANAGEMENT
Management reporting for maximum profits
AutoMaster reporting tracks a wealth of up-to-the-minute performance data, so your team can always
make accurate plans and forecasts. Our clear and complete reports are designed by industry experts
and can be configured to suit your specific needs.

Youll make smarter strategic decisions with CDKs Business Intelligence solution.* Anticipate
changes in demand and supply for vehicles, parts and services. Then use employee activity reports
on enquiries handled, test drives booked, quotes raised and orders taken to maximise the power of
your sales force.

*Business Intelligence is subject to the purchase of separate licenses

Our clear and complete reports are designed by

industry experts and can be configured to suit your
specific needs.
 The contents of this publication are subject to the Disclaimer found at www.cdk-global.com/disclaimer
2014 CDK Global All Rights Reserved. MCH 11-14

CDK GLOBAL
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01510 Vantaa
Finland
tel. +358 20 761 4000