Policy Research in The Context of Diffuse Decision Making
Policy Research in The Context of Diffuse Decision Making
Policy Research in The Context of Diffuse Decision Making
Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at .
http://www.jstor.org/page/info/about/policies/terms.jsp
.
JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of
content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms
of scholarship. For more information about JSTOR, please contact [email protected].
Ohio State University Press is collaborating with JSTOR to digitize, preserve and extend access to The Journal
of Higher Education.
http://www.jstor.org
tE CarolH. Weiss
PolicyResearchin theContextof
DiffuseDecisionMaking
theevaluationstudiesthatprovidedmuch
continuetodebatewhether
ISocial scientists
of theimpetusforthechangewerevalidenoughto supporttheconclusionthatin prison
programs"nothingworks."
Policy Research 623
TheNatureofPolicyDecisionMaking
Boththepopularand theacademic literature picturedecisionmaking
as an event;a groupofauthorizeddecisionmakersassembleat particular
timesandplaces,theyreviewa problem(oropportunity), theyconsidera
number ofalternative
coursesofactionwithmoreorlessexplicitcalcula-
tionof theadvantagesand disadvantages of each option,theyweighthe
alternatives or
againsttheirgoals preferences, and thentheyselectan
alternative
thatseemswell suitedforachievingtheirpurposes.The result
is a decision.2
Thereare fivemajorconstructs in thisimageryof decisionmaking.
The firstis boundedness.Decisionmakingis, in effect,setofffromthe
doublyendowedwithintimations of significance.
People who makea
policy decision are viewed as aware
self-consciously of registering
a
decisivecommitment to an important courseof action.Scholarshave
notedthatsome decisionsinvolvea choice to do nothing,to leave the
unchanged(e.g., [2]). Yet evenwhenthisis thecase, thechoice
situation
is expectedto representa matterof consequenceto thosewhomakethe
decision.
Finally,thereis an assumption of sequentialorder.The sequenceis
regardedas beginning withrecognition of a problem.It proceedsto the
development and consideration of alternativemeansforcopingwiththe
problem,3 goes next to assessment of therelativeadvantages ofthealter-
natives,and ends withselectionof a decision.
These fiveconstructs-boundedness, purposiveness,calculation,per-
ceivedsignificance, and sequentialorder-underliemostimagesofdeci-
sionmaking.Andtheycaptureessentialelements ofmuchofthedecision
on and
makingthatgoes at bureau,division, department levels,inexecu-
tiveagenciesand legislatures, and in privateand publicorganizations.
Allison's[1] accountofthe"essenceofdecision"byPresident Kennedy
andhis smallgroupofadvisersconsidering theAmericanresponseto the
Cubanmissilecrisisis an archetypical decisionof thiskind.Similarly, a
universitydecidingwhether or notto constructa newbuilding,theU.S.
Congressdebatingpassage oftax-cutting an executiveagency
legislation,
for in
developingproposals change eligibility requirements forfederal
aid-all go througha processthatmay be well represented by these
constructs.
Yet manypolicydecisionsemergethrough processesthatbear little
relationshipto these descriptors.Much decision makingdiffers fromthe
modelbecauseone ormoreofthefivecharacteristics
traditional is low or
even absent. Policies, even policies of fatefulmagnitude,oftentake
shapethrough jumbledanddiffuse processesthatdifferinvitalwaysfrom
theconventional imagery.
Government is a continuousbustleof activity,withpeople in many
officesbumpingup againstproblems,new conditions, discrepant rules,
unprecedented requestsforservice,and thepromulgations of otherof-
fices.In copingwiththeirdailywork,peoplein manyplacestakesmall
3Despitetheubiquityof thephrase"problemsolving,"mostpeopleunderstand that
current-daygovernment problemsarerarely"solved" once and forall, or evenforlong
periodsof time.Any solutionis temporary, as likelyto generatenew problemsas to
removethecondition thatitis intendedto solve. Andmanyproblems,suchas poverty or
oil resources,areso deep-rooted
insufficient andintractablethatgovernment actioncan at
bestmake modestinroads.Therefore, I have selectedthe word "coping" ratherthan
"solving" to characterizethekindsof alternatives thatofficialsconsider.
Policy Research 627
steps,withoutconsciousawarenessthattheiractionsare pushingpolicy
downcertainpathsand foreclosing otherresponses.Theydo notneces-
sarilyperceivethemselves as making-oreveninfluencing-policy, but
theirmanysmall steps (writingpositionpapers,drafting regulations,
answeringinquiries,makingplans,releasingnewsbulletins)mayfuse,
coalesce, and harden.Overtime,thecongeriesof smallactscan setthe
direction,and the limits,of governmentpolicy.Only in retrospect do
peoplebecomeawarethatpolicywas made.
Whilethepeoplewhoengagein incremental adaptationsarenotneces-
sarilyconscious of in
participating policymaking, officials
at the top
echelonmaybe equallyconvincedthattheyare notmakingdecisions.
Fromthe top, it oftenlooks as thoughtheyare presentedwitha fait
accompli. Accommodationshave been reached and a decision negotiated
bypeopleinthewarrenofofficesbelow,andtheyhavelittleoptionbutto
acceptit. Onlyrarely,andwiththeexpenditure ofa considerableamount
of theirpoliticalcapital,can theychangeor rejecttheadvice theyare
offered.To them,thejob oftenlooks like rubberstampingdecisions
alreadymade.
Even in legislatures, locusofdecisionmaking,indi-
thequintessential
viduallegislators have limitedoptions.In theUnitedStates,committees
receivedraftsof complexlegislativebills fromtheexecutiveagencies.
Committee staffsmayidentify controversialpointsin thelightoflegisla-
tors' generalpreferences and workout accommodations withagency
staffs.Fromtimeto time,particularly interested and influential
legisla-
torsgetparticular provisionsadded,amended,or deleted.Butwhenthe
lengthy bills come up forvote,no individuallegislatorcan be familiar
withmorethana handfulof provisions.By and large,he or she must
eithervoteagainsttheentirebill or acceptit. To theparticipants, their
own influenceon policyoftenlooks marginal.
Giventhefragmentation of authorityacrossmultiplebureaus,depart-
ments, and legislativecommittees, the disjointedstagesby which
and
actionscoalesce intodecisions,thetraditional modelof decisionmaking
is a highlystylizedrendition of reality.Identificationof any clear-cut
group of decision makers can be difficult.(Sometimes a middle-level
bureaucrat has takenthekeyaction,although unawarethattheactionwas
goingto be-or was-decisive.) The goals of policyare oftenequally
diffuse, exceptin termsof "takingcareof" someundesirable situation.
Whichoptionsare considered,and whichsetsof advantagesand disad-
vantagesareassessed,maybe impossibleto tellin theinteractive, multi-
participative, diffuse of
processes formulating policy.The complexity of
government policymakingoftendefiesneatcompartmentalization.
628 Journalof HigherEducation
Routesto Policy
Alternative
individual
learning.It is notonlyindividuals
hereandthereintheagency
whobecomeenlightened bytheresultsofevaluationstudies.The evalua-
tionprocessis embeddedin theprocedures androutines,inthedailiness,
of agencywork.It represents a mechanismfororganizational learning.
The ViewfromOutside
Outsideresearchers who engagein policy-oriented studiesundergov-
ernment sponsorshipare oftendisillusionedby theirexperience.They
rarelysee theslow and indirectuses of theirresearchthatI have been
describing, or the learningsthataccrueto government agenciesas re-
searchfindings wendtheirway through bureaucratic channels.Theyare
muchmoreawareof theabsenceof dramatic responsein theshortterm.
This is probablyparticularly trueforresearchers in universities
whoun-
dertakeevaluationand policystudieswiththeexpectation of makingan
immediate contribution to policymaking,as well as fortheuniversity
administrators who encouragecontractresearchin theirinstitutions not
onlyforthefiscalattractiveness of overhead-cost recovery butalso with
theaimofrendering "public service." They see that theresearchis done
and thennothingmuchseemsto change.
The messageofthispaperis: Don't leap totheconclusionthatresearch
is ignored.The expectation of directand immediate policyeffectsfrom
researchis frequently unrealistic.Since policydecisionsoftenaccrete
through multipledisjointedsteps(and forotherreasonsas well), looking
forblockbuster impactfromresearchresultsrepresents a misreading of
thenatureof policymaking.If you stayaroundlongenough-andclose
enoughto thedecisionapparatus-youare betterable to gaugethereal
consequences.It maystillturnout thatresearchleaves fewripplesbe-
hind,butit is premature to makethatjudgmentwithout a long-term and
close-upview of theissue arena.
Are theresome thingsthatresearchers can do to facilitate theuse of
theirresearch?Afterall, shouldn'tthepolicyprocess,howeverdiffuse,
accommodatethe moreaccuratedescription of conditionsand incisive
analysis of events that research at its best provides?Those of us who
hankerforrationality look forstrategems thatwillenhancethepowerof
researchas a basis forpolicydecisions.
In thelocal case, thereare undoubtedly actsthatcan lead participants
in decisionmakingto paygreater attentiontoresearchresults.The litera-
tureis repletewithadmonitions: locatethepotential usersof researchin
advance,understand whichpolicyvariablestheyhave the authority to
change, concentrate the study on the feasible(manipulable) variables,
634 Journalof HigherEducation
causetheyareself-seeking, orpreytopressure
orpoorlyinformed, groups
(althoughtheymaysometimesbe all of thesethings),butalso because
is a responsibleact.
carefulscrutiny
DecisionAccretionand KnowledgeCreep
Ifall ofthesefactors can limittheinfluence ofpolicystudiesina small
localizedagency,thedistractions arefargreater at morerarified levelsof
A
policymaking. significant feature thepolicyprocess, we have
of as
noted,is the diffusemannerin whichdecisionsoftenaccrete.When
policyseemsto "happen" withoutsynoptic reviewand rationalchoice,
fewoccasionsexistforcarefulreviewof relevantpolicyresearch.Offi-
cialsrespondto situations byhunchandexperience, drawing on whatever
mix of knowledge-andof coursemuchelse besidesknowledge-that
theyhave on hand.
Butthereare waysotherthanformalreviewof studyreports bywhich
researchgetsa hearing.Officialsabsorba greatdeal of researchknowl-
edgethrough informal routes.Theyreadwidely,go tomeetings, listento
people,discusswithcolleagues-all without necessarilyhavinga particu-
lar decisionin mind. Researchinformation and ideas filterintotheir
awareness, whether or not they label it research as theyabsorbit. This
diffuseprocessofenlightenment contributes to theirstockofknowledge.
Whentheyengagein thestreamof activitiesthataggregateintopolicy,
theydrawupontheknowledgethattheyhave gathered froma variety of
and
sources,includingresearch, apply it to their work.
The diffuseprocessof researchuse thatwe are calling "enlighten-
ment"is highlycompatiblewiththediffuse processesofpolicymaking.
It informs the workof manypolicyactorsin manylocationsas they
perform theirbitsandpiecesofpolicywork.Unliketheusualnotionofa
singleresearchsponsorwho acquiresa directedset of findingsfora
particulardecisionalpurpose,itdoes notsuggesta monopoly on research
knowledgeby thebureaucreat who funds the study.Many different peo-
ple, withdifferent interests and ideologies,insideand outsidegovern-
ment,can be enlightened byresearch,andtheycan exercisetheirknowl-
edge at manypoints,cooperatively or adversarially, as policy takes
shape.
Of course,theenlightenment imagerepresents no ideal model.When
researchcomes to people's attention haphazardly, theprocessis unor-
ganized,slow,wasteful, and sloppy.Some policyactorsmayfailtohear
aboutrelevantresearch;othersmayfail to taketheresearchtheyhear
aboutseriously.Some people maybecomeenchanted withcatchy,fad-
636 Journalof HigherEducation
References
1. Allison,G. T. Essence ofDecision: ExplainingtheCuban MissileCrisis. Boston:
Little,Brown,1971.
2. Bachrach,P., andM. S. Baratz. "Decisions andNondecisions: An AnalyticFrame-
work." AmericanPoliticalScienceReview,57 (1963), 632r-42.
3. Caplan, N., A. Morrison,and R. J. Stambaugh.The Use ofSocial ScienceKnowl-
edge in Policy Decisions at theNationalLevel. Ann Arbor:Institute forSocial
Research,University of Michigan,1975.
4. Crawford,E. T., and A. D. Biderman(eds.). Social Scientistsand International
Affairs.New York:Wiley, 1969.
5. Cronbach,L. J. and Associates.TowardReformof ProgramEvaluation:Aims,
Methods,and InstitutionalArrangements. San Francisco:Jossey-Bass,1980.
6. Dye, T. R. "Policy AnalysisandPoliticalScience:SomeProblemsattheInterface."
PolicyStudiesJournal,1 (1972), 103-7.
7. Feldman,M. S., and J. G. March. "Information in Organizations
as Signal and
Symbol." Administrative ScienceQuarterly, 26 (1981), 171-86.
8. Gouldner,A. W. TheComingCrisisin Western Sociology,New York:Basic Books,
1970.
9. Heclo, H. H. "Review Article:PolicyAnalysis."BritishJournalofPoliticalSci-
ence, 2 (1972), 83-108.
10. Janowitz, M. "SociologicalModelsandSocial Policy." In PoliticalConflict:Essays
in PoliticalSociology,by M. Janowitz,pp. 243-59. Chicago:Quadrangle,1970.
11. Knott,J., and A. Wildavsky."If Dissemination is theSolution,Whatis theProb-
lem?" Knowledge:Creation,Diffusion,Utilization,1 (June1980), 537-78.
12. Lindblom,C. E. TheIntelligence ofDemocracy.New York:FreePress, 1965.
13. . The Policy-MakingProcess. EnglewoodCliffs,N.J.: Prentice-Hall, 1968.
14. Lipson,A., and M. Peterson.CaliforniaJusticeUnderDeterminate Sentencing:A
Reviewand AgendaforResearch.SantaMonica: RandCorporation, 1980.
15. Merton,R. K. Social Theoryand Social Structure. New York: Free Press, 1968.
PolicyResearch 639