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    Marketing Mix of Hero Motocorp

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    bookworm22294
    Hero MotoCorp has a strong portfolio of two-wheeler models to satisfy different customer needs. It has over 6,000 dealerships across India providing competitive prices, quality products, and after-sales service. Hero builds brand awareness through extensive television advertising, celebrity endorsements, sports sponsorships, and social campaigns that aim to connect emotionally with customers and position the company as confident and passionate.

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    Marketing Mix of Hero Motocorp

    Uploaded by

    bookworm22294
    916 views2 pages
    Hero MotoCorp has a strong portfolio of two-wheeler models to satisfy different customer needs. It has over 6,000 dealerships across India providing competitive prices, quality products, and after-sales service. Hero builds brand awareness through extensive television advertising, celebrity endorsements, sports sponsorships, and social campaigns that aim to connect emotionally with customers and position the company as confident and passionate.

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    4 P analysis of Hero Motocorp

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    Hero MotoCorp has a strong portfolio of two-wheeler models to satisfy different customer needs. It has over 6,000 dealerships across India providing competitive prices, quality products, and after-sales service. Hero builds brand awareness through extensive television advertising, celebrity endorsements, sports sponsorships, and social campaigns that aim to connect emotionally with customers and position the company as confident and passionate.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    916 views2 pages

    Marketing Mix of Hero Motocorp

    Uploaded by

    bookworm22294
    Hero MotoCorp has a strong portfolio of two-wheeler models to satisfy different customer needs. It has over 6,000 dealerships across India providing competitive prices, quality products, and after-sales service. Hero builds brand awareness through extensive television advertising, celebrity endorsements, sports sponsorships, and social campaigns that aim to connect emotionally with customers and position the company as confident and passionate.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    MARKETING MIX OF HERO

    Marketing Orientation: Hero MotoCorp is a customer orientated company which caters to the
    different needs and wants of its diverse customer base.

    Product
    1. Strong product portfolio consisting of a wide range of two-wheeler models.
    2. Provides a wide range of products, aiming to satisfy different consumer needs, and
    offering greater freedom of choice in the hands of the customer
    3. Products are identified by the customers in terms of their product style, power, mileage,
    and requirements
    4. Introduction of new technology, continuous improvement of its operational efficiency,
    and aggressive expansion of its reach to customers form the core of Hero MotoCorps
    strategy

    PRICE

    1. Competitive pricing strategy as opposed to exclusively following that of skimming


    pricing**.
    2. Value Added Pricing Policies Customers are provided with the value for their money.
    3. Wide price range offered to customers, in terms of a range of product offering

    PLACE
    1. Distribution outlet: Primarily from the showrooms.
    Hero has one of the largest dealership networks in the automobile market
    Channelized distribution towards urban and rural areas across India.
    2. The networking of the showrooms with more than 6000 dealerships plays a key role
    in quantum of sales to various customer segments, with particularly strong foothold in
    rural and tier II cities.
    3. Established network also ensures provision of post sales services at service points across
    the country.
    4. Venturing into newer markets e.g., West Asia, Africa, and Latin America, with a pre-
    existing strong base in countries like Sri Lanka and Bangladesh

    PROMOTIONS
    1. The brand image and logo aims to reflect a strong message of solidity, passion, energy,
    and confidence and to help connect with customers and build a good relationship.
    2. Role of Media:
    Extensive televised advertisements form the backbone of promotional activities.
    Other forms of promotional activities in its marketing mix include adverts in
    newspapers, magazines, billboard, and hoardings, and the distribution of
    pamphlets in strategic locations.
    3. The Tag Line Hum Mein Hai Hero aspires to build a sense of connectedness to the brand
    identifying each potential customer as having a hero inside of him/her; while also
    denoting the superior capabilities of Hero itself.
    4. Creation of an anthem in conjunction with the music industry along with ads depicting
    the struggles and eventual victory of the common Indian, serve to build an emotional
    connection with customer base.
    5. Hero MotoCorp involves celebrities including at present, Alia Bhatt, and Ranbir Kapoor
    in their promotional activities, in the capacity of brand Ambassadors.
    6. Close ties with the one of the most widely watched sports Cricket is an important
    aspect of the brands promotional activities. E.g., Currently, the company is the title
    sponsor of the Caribbean Premier League (Hero CPL)
    7. CSR activities engaged in by the company, serve to garner goodwill towards the brand.

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