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    House of Tata Global Footprint PDF

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    Megha Bepari
    The document discusses Tata Group's strategy of acquiring companies globally to expand its footprint. [1] It provides examples of Tata's major acquisitions across various industries like tea, hotels, steel, automotive and software. [2] The acquisitions are assessed based on their strategic fit with Tata Group's vision and objectives around complementing existing businesses, achieving global presence, diversifying product portfolio and accessing new markets and technologies. [3] Key issues in Tata's acquisition of Jaguar Land Rover like high brand value, debt financing, technology transfer and managing employee sentiments are also summarized.

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    House of Tata Global Footprint PDF

    Uploaded by

    Megha Bepari
    214 views2 pages
    The document discusses Tata Group's strategy of acquiring companies globally to expand its footprint. [1] It provides examples of Tata's major acquisitions across various industries like tea, hotels, steel, automotive and software. [2] The acquisitions are assessed based on their strategic fit with Tata Group's vision and objectives around complementing existing businesses, achieving global presence, diversifying product portfolio and accessing new markets and technologies. [3] Key issues in Tata's acquisition of Jaguar Land Rover like high brand value, debt financing, technology transfer and managing employee sentiments are also summarized.

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    The document discusses Tata Group's strategy of acquiring companies globally to expand its footprint. [1] It provides examples of Tata's major acquisitions across various industries like tea, hotels, steel, automotive and software. [2] The acquisitions are assessed based on their strategic fit with Tata Group's vision and objectives around complementing existing businesses, achieving global presence, diversifying product portfolio and accessing new markets and technologies. [3] Key issues in Tata's acquisition of Jaguar Land Rover like high brand value, debt financing, technology transfer and managing employee sentiments are also summarized.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    214 views2 pages

    House of Tata Global Footprint PDF

    Uploaded by

    Megha Bepari
    The document discusses Tata Group's strategy of acquiring companies globally to expand its footprint. [1] It provides examples of Tata's major acquisitions across various industries like tea, hotels, steel, automotive and software. [2] The acquisitions are assessed based on their strategic fit with Tata Group's vision and objectives around complementing existing businesses, achieving global presence, diversifying product portfolio and accessing new markets and technologies. [3] Key issues in Tata's acquisition of Jaguar Land Rover like high brand value, debt financing, technology transfer and managing employee sentiments are also summarized.

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    of 2

    HOUSE OF TATA: ACQUIRING A GLOBAL FOOTPRINT

    by Aravind Venkatesh

    Tea Industry India Hotels Steel Industy Automotive Software/Services


    (IHC)
    M&A Tetley (UK) Regeant Hotels, Corus (UK), Daewoo CMS, Phoenix,
    Companies The Pierre, W NatSteel Commercial Hughes Telecom,
    Hotel, Ritz (Spore) and Jaguar Land Aviation Software,
    Carlton Boston, Millennium Rover (Under TKS-Teknosoft,
    Innovative Steel Consideration) Total
    Foods (Thailand) Communication
    Solutions
    Strategic Fit Access to Chain of hotels Yes Yes Yes frontrunner
    for the TATA developed seamless deintegrated complementing for Global market
    Group Markets support internal strategy exisiting in India First
    complementing and external product Mover advantage
    Tata tea brands guests porfolio
    Alignment In line with Yes access to Yes Yes reach Yes achieve
    with management gateway middle class global presence
    Management vision of global markets and bottom of and brand building
    Vision? expansion pyramid
    markets
    Product Addition of New premium Diversified Diversification Diverse
    Strategic Portfolio value added tea properties Product Mix of product
    brands portfolio
    Objectives
    trucks, buses,
    cars (low to
    premium)
    Market Reach Access to new Yes New Access to Access to new Mature and
    markets international new strategic markets emerging Markets
    markets markets specifically in
    Europe and
    USA
    Technology N/A N/A Access to Yes access to Complimenting and
    niche, advanced synergistic with
    advanced technology existing portfolio
    techology
    Synergies with Yes Yes leveraging Yes Yes Yes -
    TATA Group Complimenting the Taj brand leverage each complementing complementing the
    Companies TATA tea with others the already already existing
    Tetley strengths and existing products of the
    achieve products of the TATA stable
    backward TATA stable
    integration
    EVA Positive Yes Yes Yes Not yet Yes
    Achieve Yes Yes Yes Yes Yes
    Economies of
    Scope
    Supply Chain Yes N/A Yes key Yes achieve N/A
    value synergies
    proposition across the
    supply chain in
    diverse markets
    JLR Acquisition Key Issues:

    Brand Name and Established brand name


    Iconic status; luxury and niche market segment
    Positioning
    2 brands of High brand equity
    Valuation High investment in the brand for TATA Group

    Mainly through Debt; increased risk on TATA


    Financing group

    Technology Initial resistence to technology transfer


    Transfer
    JLR-Land Rover Specific demands by JLR unions
    Group Sentiments Managing JLR employees sentiments

    Conclusion:

    Tatas vision is to make technology accessible to the middle class and bottom of pyramid markets.
    Furthermore, the group has an ambitious vision to promote the TATA brand in advanced and
    developing markets. In line with this, the acquisition of Jaguar-Land Rover may provide value to the
    Groups strategic objectives. However, the group should work on maximizing value to the
    stakeholders from a long term perspective.

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