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    Pre Launch Marketing Proposal

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    muhammadamad8930
    PRE LAUNCH INTRODUCTION :Project Brief This feasibility shows the launch of a new business for providing the services and products for installing security cameras and other related accessories. Products: The main products of the business will be to provide security cameras and other security accessories. The different cameras will be installed according to the requirements of the customer. It includes day cameras, night cameras which requires some artificial light and infrared cameras that work

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    Pre Launch Marketing Proposal

    Uploaded by

    muhammadamad8930
    235 views3 pages
    PRE LAUNCH INTRODUCTION :Project Brief This feasibility shows the launch of a new business for providing the services and products for installing security cameras and other related accessories. Products: The main products of the business will be to provide security cameras and other security accessories. The different cameras will be installed according to the requirements of the customer. It includes day cameras, night cameras which requires some artificial light and infrared cameras that work

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    Pre Launch marketing proposal

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    PRE LAUNCH INTRODUCTION :Project Brief This feasibility shows the launch of a new business for providing the services and products for installing security cameras and other related accessories. Products: The main products of the business will be to provide security cameras and other security accessories. The different cameras will be installed according to the requirements of the customer. It includes day cameras, night cameras which requires some artificial light and infrared cameras that work

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    235 views3 pages

    Pre Launch Marketing Proposal

    Uploaded by

    muhammadamad8930
    PRE LAUNCH INTRODUCTION :Project Brief This feasibility shows the launch of a new business for providing the services and products for installing security cameras and other related accessories. Products: The main products of the business will be to provide security cameras and other security accessories. The different cameras will be installed according to the requirements of the customer. It includes day cameras, night cameras which requires some artificial light and infrared cameras that work

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
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    The document outlines a feasibility study for launching a new security camera and accessories installation business in Peshawar, Pakistan. It will provide security cameras, accessories and related installation and maintenance services. There is an opportunity for the business due to increasing security issues in the area.

    The business will provide security cameras like day, night and infrared cameras. It will also provide other equipment like DVR and provide installation and maintenance services for CCTV cameras, door phones, burglar alarms and access control systems.

    The target market of the business is the Peshawar region, targeting both domestic and commercial customers who need security cameras and accessories installed in their homes and offices.

    PRE LAUNCH

    INTRODUCTION

    :Project Brief

    This feasibility shows the launch of a new business for providing


    the services and products for installing security cameras and other related accessories.

    Products:

    The main products of the business will be to provide security


    cameras and other security accessories. The different cameras will be installed
    according to the requirements of the customer. It includes day cameras, night cameras
    which requires some artificial light and infrared cameras that work both at day and at
    night. Other equipment includes DVR or digital Video Recorder, burglar security
    systems, alarms and also access control systems.

    Services:

    The business will provide installation and solution of CCTV


    cameras, Door phones, burglar alarm systems, access control systems and
    maintenance of all the equipment that will be provided.

    Opportunity:

    There is a strong opportunity of making this business a success due


    to the current security situation in Peshawar which is posing a great threat to both
    domestic and commercial areas. Due to the lack of appropriate security, people are
    getting encouraged to do small level crimes, out of which street crimes are increasing
    with the greatest ratio and also breaking into private properties and offices day by
    day.
    Total cost of business:

    The total cost of business will be decided at the time when we get
    our initial demand from the customer. Cameras or security equipment will be bought
    as per demand, 50% payment will be collected from the customer at the time of order
    and the rest at the end of the installation. The tools needed for installing the security
    systems are already acquired worth 5000 rupees, the cost of printing brouchers is
    approximately Rs.2000, and cost of running the add on cable will be Rs. 3000 for 15
    days. So total cost will be Rs.10000 initial.

    Target market:
    The business will is to aim mostly the Peshawar region. It will be
    targeting domestic and commercial customers as they will be interested in installing
    security accessories in their homes and offices.

    LAUNCH STRUCTURE

    Advertisement:
    The add for the business will be run on Cable as we will be
    targeting the local community of Hayatabad, on Cable World private channels. It will
    be launched on June 14, 2010 Monday and will be on air in the commercial breaks for
    15 days after every half an hour duration.

    Brouchers:
    Brouchers will be ready on the evening of June 12, 2010
    Saturday and will be distributed on Sunday in areas of Hayatabad and Town.
    Organizational Structure

    Kastir Shah Muhammad Fahad Jan Azam Zahid


    Head of the Amad Accounts Incharge of HR
    Operations Head of incharge
    Marketing

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