FEASIBILITY REPORT

PRESENTATION

FORMAL
TROUSER
Group: C
1
 What is Feasibility Report?
A report which projects the practical viability of
venture with respect to different dimension is called
a feasibility report. Feasibility study mainly includes the
feasibility study of the three important parameters.
Marketing feasibility
Technical feasibility
Financial feasibility
2
 History of Indian Textile
The archaeological surveys and studies have found that
the people of Harappa civilization knew weaving and the
spinning of cotton four thousand years ago .Reference to
weaving and spinning materials is found in the Vedic
Literature also.
The Indian silk was often exchanged with the western
countries for their spices in the barter system.
During the late 17th and 18th century there were large
export of the Indian cotton to the western countries to
meet the need of the European industries during
industrial revolution.
There was also export of Indian silk, Muslin cloth of
Bengal, Bihar and Orissa to other countries by the East
Indian Company.
3
 Indian Textile Market

Textile sector contributes about 14 per cent to industrial

production, 4 per cent to the gross domestic product, and
11 per cent to the countrys export earnings.
Readymade garments accounted for the highest share in
total textile exports, with a share of 39.61%.
The industry is now looking to target a growth of six to
seven per cent this 2013, and 10-12 per cent next year.
The share of textiles in total exports was 11.04% during
AprilJuly 2010.

The Menswear Market

With a market size of 87,500 crore in 2012, menswear is the
largest segment in Indias apparel market, accounting for
42% of the overall market. In comparison, women wear
makes up 38%, while kids wear comprises 20%, of the
market.
4
 Types of men trouser
Chinos or chino-
Flat Front Pants
style pants

Corduroy pants

Cargo Pants

Pleated Pants
 5

Pest Analysis
P: political S: Social
Tax policy : price Change in fashion
decision
Labour law: affect cost of Scheme for Integrated
production TextileParks (SITP)
Environmental law
E: Economical
Trade restriction: affect the
Economic growth
turnover
Interest rate
Political stability:
consistency of business Exchange rate
Textile park: it provide Inflation rate
knowledge and market
opportunity
Welfare scheme: TUF
[Technology
Upgradation Fund Scheme-
Textile]
VAT Concession: Gujarat
VAT act, 2003 and
remission of VAT/CST.
 Vibrant and growing up Technological change in
market weaving industry
fashion segment and Chines and korian technology
A relatively stagnant, low Technical textile
priced and standardized Computer Aided Designing
segment. (CAD) has also become a
Population growth rate very important part of both
Age distribution textile and garment
industries.
T: technical 6

SWOT Analysis
Streng Opportunities
ths
1. Abundant raw 3. Presence across value
material chain
availability
2. Low cost skilled Weaknesses
labour 1. Fragmented industry
2. Lower productivity & 1. Liberalizing economy
cost 2. Growing dual income
competitiveness 3. Sizeable urban middle
3. Technological class
obsolescence 4. Fifth largest consumer
5. Rising Disposable Income

Threats
1. Fluctuation in rupee value
2. State of Recession
in the economy
3. Competition from global
players
4. Ecological & Social
Awareness

7
Company Information Selection of product

Level Specification
Need To Cover and Protect
famil human Body
y
Produ
Cloth and
ct
Apparels
famil
Produ
ct Readymade
garment
class
Produ Formal Readymade
ct Garment
line
Produ Readymade
ct Formal
type Trouser
Any Formal
Item
Trouser of
or
Scintillating
SKU
Formal Wear
 Name of Scintillating
Ahmedabad.
Company Pvt. Ltd.
382405. 8
Type of Partnership Firm
Organizati
on

Product Readymade
Formal
Address Trouser
Location of Plant:
B - 78,79,80
Sardar Patel
Industrial Estate,
Narol,
Brand
Logo
 Specification of Product

All colour of Mostly prefer Colour Shade

Colour like Black, Blue, Brown, Grey, Green,
Cream,
Weight ofKhakhi.
Formal Trouser differs as per the
Weight
fabric use and size of Trouser.
Waist of Trouser in Inch: 28, 30, 32, 34, 36,
Dimension 38, 40. Length of Trouser in inch: 38 to 42
We pack formal trouser in Cardboard Box

Package
Design

We provide Best Fabric Quality Formal Trouser

Quality with Durable stitching thread and Fine finish
Standards wash and press.
9
 Production process
overall process of textile industry how the cotton results in final
apparel.
10
 Process Layout
Production Machinery
Chain stitch
Cut Machine
ting
Mac
hin
e
Overlock / Safety Stich
Sewing Machine

12
 Single Needle Stitching Machine Bartacking
Machine [Loops
Machine]

Single needle, Needle-feed, Lockstitch Machine

[Belt Machine]
13
 Automatic 1-needle Belt-Loop Attaching
Machine

Eyelet Buttonholing Machine

14
 Chainstitch, Button Sewing Machine (thread-fray-
prevention ON/OFF changeover mechanism)

Fusing Machine Washing Machine

 15
Tumbler Dryer Steam Iron Press with
Vacuum Table

Wash Room Steam Boiler

Trolleys
 16

Utility and Numbering machine

Water cooler
communication
Measurement scale
Tube light
Fan
A/c for office
Locker
Office furniture
Land-line
telephone
Stationary
Computer
Printer
Seating table for
worker
Fabric cutting
scissor
Bobbin filling
machine
 Waste Disposal sold it to the Thread
manufacturer who refill it and
Fabric sold it. Empty plastic cone sold
on Weight 20 to 22 Rs. Per K.g.
Waste in fabric is
approximately 10
to 12%. Water
They sold it to local This detergent mix water has
market who buys it no further use. So, company
for further simple dispose it through
production of Rope, drainage system.
Doormat and
mattress. They sold
at 7 to 8 Rs. Per
k.g.

Empty plastic 17
cone of thread
 Location Analysis
Location of Plant: B - 78,79,80 Sardar Patel Industrial Estate,
Narol, Ahmedabad. 382405.

Advantage of This Location

Most important advantage is many Readymade Garment
Manufacturers are located in this area.
Nearest location to over supplier of Raw material like Fabric,
Stitching Thread, Cardboard Box. Most of them are located in
Narol and Isanpur.
Many Garment manufacture are there so small supply like Needle,
Bobbin, Plastic
Bag, Button, Zipper are conveniently available.
Shared Buyer relationship among the manufacturer.
Full time availability of Power and Water.
Skilled and Unskilled Worker are available because of many
Garment firm are located.

Layout and Space

Size of our plot B- 78,79 and 80 is 15 * 55 for one Plot.
Total area in Square Feet is 15*55*3 = 2475 Square Feet.
18
 Raw Material
Name Price / Other Supplier
information
Fabric Cotton 98 Rs. Per Rinkoo Processors
meter Linen 117 Rs. Limited [Cotton and
Per meter Rayon 87 Rs. Polyester]
Per meter Polyester 92 M. P Textile Private
Rs. Per meter Limited [Rayon and
Polyester]
Stitching Thread [ For 5000 meter] Shree Balaji Industries
Cotton Thread: 110 Local Isanpur Market
Rs.
Bobin Cotton Thread:
53 Rs. Polyester Thread:
Paper Cloth [inner 42 Rs. Per meter Local Market
fitting]
Button Differ as per quality and Local Industrial Market in
Design of Button Isanpur
Zipper 3 to 5 Rs. M G Mehta at Gheekanta
Brand Sticker 3 to 4 Rs. Local Print Maker at isanpur
Plastic Bag 1.5 Rs. Bag Place
Paldi, Ahmedabad
Cardboard Box 13 Rs. Nsn Packprints Pvt. Ltd
Narol Cross Road,
Ahmedabad
 Power and Electricity, Water, Repair and
Maintenance
Power Needle, Bobbin and
Water Shuttle
Water is use for washing Needle is use for Stitching
in the production the
process of Trouser. In one fabric.
wash we can wash 200
Bobbin holds Cotton
to 250 unit of Trouser.
For each wash 500 to thread for lower
600 liter water is supporting Stich.
require. Shuttle hold bobbing and
Lubricants keep it functioning.
Price of 5 KG pack of
Lubricant Grease is 350
to 400 Rs.
Supplier: Qualilub
Speciality Price:
Lubricants, Narol, Needle: 8 Rs. for pack of 10
Ahmedabad Needle
 Bobbin: 30 Rs. For Pack Shuttle: 150 Rs. For pack of
of 10 10

20
 Marketing Feasibility
Research Plan Contact method
The Systematic design,
Mail questionnaire
collection, analysis, and
reporting of Data relevant Telephone interview
to a specific marketing Personal interview
situation facing an Online interview
organization.
We use Personal Interview.
Research approach
Observation,
Survey,
Focus groups,
Behavioral data and
Experiments.
We use Survey method for
research.
21
 Sampling Plan

Purpose of sampling Non Probability Sampling:

Sampling Unit: We Convenience sampling
will select Sample unit
Trouser wearing Judgmental sampling
population specially Quota sampling
Male and Corporate
Female. We have use convenience
sampling for the
survey.
Sampling Size: The
sample size for our Survey
is 200 respondents. Research Instrument
Questionnaires
Sampling Procedure: Qualitative measure
Probability Sampling: Technological devices
Simple Random sampling We use Questionnaires for
Stratified sampling our survey
Systematic sampling
Cluster/Area sampling
22
Data Analysis and Interpretation
Sample Profile
 Category Criteria No. %
Male 167 83.
Gender 5
Female 33 16.
Below 18 17 5
8.5
18 to 24 49 24.
24 to 30 34 5
17
Age [in year] 30 to 36 30 15
36 to 42 22 11
42 to 48 21 10.
48 to 54 15 5
7.5
54 and Above 12 6
23
Student 64 32
Service 35 17.
Professional 39 5
19.
Occupation
Business 31 5
15.
Retired 11 5
5.5
Other 20 10
Below 10,000 36 18
10,000 to 56 28
Monthly
20,000to
20,000 47 23.
Family
30,000to
30,000 36 5
18
Income
40,000to
40,000 17 8.5
[In Rs.]
50,000
50,000 and 8 4
Do you above
Yes 184 92
Purchase No 16 8
Trouser?
 Category Criteria No %
Once .
18 9.8
How Twice 48 26.1
Frequently Do Thrice 55 29.8
you purchase Four time 43 23.4
Trouser/s in a More than Four 20 10.8
year? 1time
or 2 32 17.4
How Many 3 to 5 98 53.2
Trouser/s You 6 to 8 37 20.1
purchase 8 to 10 12 6.5
In a year? More than 10 5 2.7
When do Randomly 46 25
you During Festival 83 45.1
purchase On Special 55 29.9
Trouser? Occasion
500 to 1,300 21 11.4
1,300 to 2,100 32 17.4
How much you
spend 2,100 to 2,900 41 22.3
On Trouser/s 2,900 to 3,700 56 30.4
In a year? 3,700 to 4,500 21 11.3
Above 4,500 13 7.1
28 12 6.5
30 25 13.6
32 37 20.1
Waist [in Inch] 34 45 24.5
36 34 18.5
38 20 10.8
40 11 5.9
Formal Trouser 47 25.5
What kind of
Casual 33 17.9
24
 Analysis of Different parameters which consider while
purchasing Trouser

Avg. Rank of
Parameters

6
5
4
3
2
1
0
Price Fitting Style Comfort colour Stitching
Fabri
c
Quali
ty

Which type do you You Prefer Branded

prefer for Formal Trouser or Un-
Trouser? branded?
Type of Branded or Un-

1
9
 3 2
Read 0 6
Stitch 2
y ed 2 2
Mad Fro
5
e m 2
0
Tailo
1
5
1

Branded Un-Branded
25
 What inspire you to Prefer particular Brand?

1
4
1
2
1
0
8
6
4
2 Newspaper Inspire by Other
0 and Radio Family and
TV. Ads. Out Ads. Friend
Door
Advertisi
ng

What kind of Fabric you What kind of Trouser

prefer in you Prefer?
Trouser?

Preferred Kind of
Trouser
Pleat
ed
Flat Front
Front Trous
Trouse
 Fabric Prefer

8
0
7 26
0
6
0
5
0
4
0
3
0
2
0
 Finding of Survey
Most of people purchase Trouser two to four time in a year.
People generally purchase 3 to 5 Trouser in a year.
People generally spend 2000 to 4000 Rs. In a year for Trouser
Ration of people belong to 28: 30: 32: 34: 36: 38: 40: is 1: 2: 3: 4:
3: 2: 1.
As the age increase people prefer formal trouser and as age is
lower people prefer casual trouser.
Waist size have direct relation with age of consumer, that mean as
age is high size
of waist is also large and wise a versa.
Fitting, Price, Colour, Fabric Quality and Style is parameter
that influence consumer buying decision.
People generally prefer un-branded trouser but branded
trouser wearer is also sufficient.
T.V. Ads. Out Door Hoarding Ads. Newspaper Advertise mostly
influence the buyer.
Cotton, polyester and linen are most prefer fabric Quality for
Trouser
 Black, Navy, Grey and Blue are preferred colour Shade for trouser.
Regular fit is prefer among Young people where comfort fit is
among old age.
Flat front trouser is most prefer among trouser wearer.
27

Marketing Plan
Prod Packaging:
uct
Product
Variety:
Fabric: Cotton, Rayon,
Polyester and linen fabric Servi
Trouser
Waist: size of 28, 30, 32, 34, ce
36, 38,
and 40 inch
Price

Product Quality

Product Design: Regular Fit (Normal)

Fitting: Comfort Fit (Slightly Slim Fit (More fit)
loose fit)
 Front Design: Pleated Front Method of pricing:
Trouser We follow cost plus pricing for
Flat Front Trouser determining price of our
product.
Brand Name: Net Cost of product
includes production,
Scintillating Formal Wear. administration,
transportation,
Brand Logo: depreciation of
machinery.

Discount and Allowances:

Credit Terms:
Retailer and Wholesaler get
Credit terms of 30 days.

28
Sales person of Scintillating
Promotion
Formal Wear visit different
Advertising: Readymade Garment Retailor
Out Door Hoarding and Wholesaler.
Newspaper Advertise
Local Trade Magazine Public Relation:
Sales Person and Sales
Personal Selling: Executive of Scintillating
Formal Wear is Keep in Pla
regular Touch.
ce
Scintillating
Pvt. ltd.
[A'bad]
Regional
Warehou

Wholesal Retail

Retail Consume
r

Consume
r

Coverage
Transportation
29
 Human Resource Feasibility
SALES EXECUTIVE SALES
MARKETI PERSONNELS
NG
MANAGE
R SALES EXECUTIVE SALES
PERSONNELS

H.R. H.R EXECUTIVE

MANAGE
R

PURCHASE
FINANCE AND ASSISTANCE
PURCHASE
MANAGER
B.O.D
ACCOUNTANT CLERK
M.D.

SKILLED WORKERS
SUPERVISOR 1

QUALITY
CONTROL
MANAGER
PRODUCTION
& DESIGN
MANAGER SUPERVISOR 2
 UNSKILLED SKILLED

TECHNICIAN [CONTRACT BASE]

WORKERS WORKERS

UNSKILLED
WORKERS

30
 Job Profile
Job title Supervises Functions Salary Education
Managi All To handle 50000 + MBA in
ng managers emergency allowanc specific
director affairs. e field
To approve + M.E.
organisation
charges.
To approve policies.
To call periodical
meeting of various
managers & with
B.O.D.
Marketin Sales To determine 35000 to M.B.A in
g executive Marketing Plan. allowanc Marketing
Manager & sales Establish e
personnel marketing strategy
regarding price
and promotion.
Provide the order
information to
production manager 31
Job title Supervis Functions Salary Educatio
es n
Sales Sales To establish 20000 + B.B.A.
executiv personnel relationship between Commissi
e sales executive & on on
consumer. sale
To maintain good
relationship with
dealers & consumers.
To execute the
assigned
work on time.
Provide area and
Sales -------------- To get order and 8000 + Any
personn increase volume of Commissi Graduatio
el sales. on on n
To establish sale
relationship between
sales executive &
consumer.
To maintain good
relationship
between dealers
& consumer. 32
Job Supervise Functions Salary Education
title s
Human HR Managing 35000 + MBA in HR
resour executive manpower in allowanc
ce organization. e
manag To look after
er planning, staffing,
HR ------------- Training & the
To motivate 20000 B.B.A
executiv work force.
e To control over the
work
force.
Separation of
labour as per job.
Financ Accountant To make proper 40000 +
e and s and financial allowanc
purcha Purchase policies for the e
company. MBA in
se assistance finance/
manag To ascertain
budgets for all C.A./ M.com
er plans & projects. [additional 3
Get information year
about raw Experience]
material and
purchase as per
 33
Job title Supervis Functions Salary Education
Purchas es------------- To control 20000 Graduation
e the with
assista purchases. computer
nt Provide related knowledge.
aid
Account ------------- T to purchase
o keep the 15000 M.Com. with
ant records of computer
purchase, sales knowledge.
bad debt & credit
period.
To keep the track
of debtors & send
letters of
reminder.
To maintain all the
records & to
handle all legal
formalities like
income tax &
 34
Job title Supervis Functions Salary Education
es
Producti Technician Create Design 40000 + MBA with
on and , To get production allowanc B.E. and
Design Designer, target from e Experienc
marketing
manager Superviso e in CAD
manager .
r To keep a record of
raw materials
required & give
orders to purchase
department.
To be aware about
the latest
innovation,
designs,
machines,
models, process,
Quality -------------- To check and 15000 + Post
control - control quality of allowanc graduate
manager the product. e with
To undertake production
quality control managem
tests.
ent
To give the
conclusions about

35
Job title Supervi Functions Salary Educatio
ses n
Technici ------------ To maintain the 5000 B.E. in
an [on machineries in the Contrac mechanic
Contract production t al
department.
base] base
To solve the various
problems of
machineries.
To give the
knowledge to the
Supervis Workers Perform task of 27000 B.com.
or 1 cutting of fabric.
Supervise the worker in
cutting and
stitching.
To perform the work
given by the
production manager.
To supervise the

36
Job title Supervis Functions Salary Educatio
es n
Supervis Workers Perform task after 27000 B.com.
or 2 cutting to packaging.
Supervise the
worker in Washing,
button and zip
fitting and
packaging.
To perform the work
given by
the production
Perform given work
Skilled ---------- Piec IIT
Worker e
wag
Unskill ---------- Perform given work Piece Not
ed Wage Requiere
Worker
37
---------- THANK YOU
----------
38