Al Mal Newspaper

The Egyptian Marketing & destribution Company

About Us: AL MAL is a premier daily business source for board range of
business information, providing a up to date extensive news, to its
readers, representing a wide range of entrepreneurs, decision-makers
& business minded people.

Al Mal principle is to contribute to the peaceful and democratic

development of the Egyptian economy by providing fair and impartial
news reports.

We have met this commitment through our objective

reporting, and by valuing the role of the market and of democracy. As
a result, we now enjoy a high reputation as a reliable source of
information for people in Egypt & Middle East area.

AL MAL Permanent Core Sections:

Banking: AL MAL shows the different banking activities, regulations

and policies including fluctuations, investments and developments on
numerous levels.

Economy & Markets: Al Mal shows an extensive coverage of the

market, the full macro - economic issues and the relation between
them.

International Economy: It shows the world economic situation with

proposals for the development

Stock market & Corporate: AL MAL shows in-depth the financial

and industrial status and accurate analysis of transactions and
technical investors in the Egyptian stock exchange.

Political Reform: Al Mal plays an active role in the presentation of

the political problems and how to fix it from the standpoint of a
neutral.

Art & Culuture: Al Mal shows briefly the latest news in the art & cul-
tures and view the ranking of some artistic and cultural activities
within a period of time “books, movies, music albums....etc”.

7 A Al-Sad Al -Aaly St., Dokki, Giza, Egypt

Telephone: +202 3748 3104 - +202 3748 3105 - +202 3748 2955
Fax: +202 3748 2956 Email:[email protected] www.almalnews.com
 Al Mal Newspaper
The Egyptian Marketing & destribution Company

Al Mal Special days Sections:

Insurance:Al Mal indicates the status of the insurance in Egypt and

what is the latest insurance news.

Telecommunication and IT: AL MAL shows what is the new in the

communication and IT and analysis for this
dynamic sector.

Real Estate: AL MAL provides & presents a full perspective of the

Real Estate market.

Inspired By Opinion: AL MAL presenting a diffirent points of view, “Opinion Lead-

Nielsen Research ers” views and answers the readers’
Dec.2009 questions on various aspects influencing the political and economical
Al Mal is seen as a trust- sectors.
worthy & useful source
for business.
Automotive: Al Mal shows the status of the Automotive market in
Egypt.

Fashion: new service provided by Al Mal covering all the new upcom-
ing in this field that attract many businessman and businesswomen.

Décor: Weekly coverage of new trends in decoration and architecture

designs.

Marketing & advertising: Al Mal covers all the new of this sector &
shows what is the latest methods used in .

Textile: Al Mal thoroughly analyzes and reports on the swift develop-

ments in the textiles industry, which has recently draw great interest
from international investors.

7 A Al-Sad Al -Aaly St., Dokki, Giza, Egypt

Telephone: +202 3748 3104 - +202 3748 3105 - +202 3748 2955
Fax: +202 3748 2956 Email:[email protected] www.almalnews.com
 Al Mal Newspaper
The Egyptian Marketing & destribution Company

Al Mal Special Services

- Almal EGP index for measuring Egyptian pound's power in for-
eign exchange markets :
Almal newspaper has introduced this index from January 2008 which
is measuring the Egyptian pound's value relative to a basket consists
of the currencies of the major trade partners with Egypt ,including
US dollar ,euro ,GBP ,Swiss franc .Thos index is published daily with
short analysis in bank's page, in addition to analyzing the recent fluc-
tuations of the index.

- Exchange rates of foreign currencies relative to EGP:

Daily published table to monitor the movement of exchange rates of
8 currencies relative to the EGP. these currencies are ,US dollar
,Euro ,Japanese yen ,GBP , Swiss franc ,Saudi rial ,UAE dirham
,Kuwaiti dinar.

- US dollar exchange rates in banks:

Almal newspaper introduces this daily service to show the dollar ex-
change rate in 39 bank which are the total number of the banks
working in the domestic market, in addition to calculating the
weighted average of the exchange rate in the CBE, in addition to the
price of the dollar between banks (INTERBANK), Almal introduce this
service due to the direct correlation between USD dollar exchange
rates and other exchange rates.

- The average interest rate between banks on the Egyptian

pound (CAIBOR):
Daily table illustrating the movement of the average of interest rates
between banks on the Egyptian pound in 6 terms , for one night , one
week ,one month ,3 months ,6 months ,year ,this table show the daily
change in these values.

- INTERBANK prices on the EGP

A table demonstrates the price of the EGP in the interbank in differ-
ent intervals ,also this table includes interbank prices in 23 bank.

- Average interest rate prices on short term deposits:

this daily table shows the interest rates on short term money which
varies from one week till a year with demonstrating the daily fluctua-
tions of this rates.
7 A Al-Sad Al -Aaly St., Dokki, Giza, Egypt
Telephone: +202 3748 3104 - +202 3748 3105 - +202 3748 2955
Fax: +202 3748 2956 Email:[email protected] www.almalnews.com
 Al Mal Newspaper
The Egyptian Marketing & destribution Company

Continue Al Mal Special Services - ALMAL IR index:

Almal newspaper has published this index from June 2008, to deter-
mine the change of retutn on domestic dept instruments specially
treasury bills ,this index is published on weekly basis on Monday at-
tached with analysis for the treasury bills issued by the finance min-
istry.

- Market summary:
Almal introduces a summary for the financial and monetary ,domes-
tic and internationally in a table published in the third page on daily
basis ,includes a number of financial markets' indexes ,including the
most active 30 stocks in the Egyptian stock exchange EGX 30 by
Egyptian pound and dollar ,also EGX70 index which measures the
fluctuations for small and medium stocks ,in addition to some major
indexes in Saudi Arabia ,Dubai ,Japan .
For the money market ,the table includes a summary for exchange
rates for number of major currencies in comparison to USD also it in-
cludes interest rates on treasury bonds and bills with different inter-
vals.

- Exporting chances:
Almal publish daily some nimber of exporting chances for external
markets in its sixth page ,gathering the data from the commercial
representation authority , also this service allows the Egyptian com-
panies to know the names of interested importing companies in addi-
tion to how to contact to this companies.

- Investment funds performance:

On Monday of each week ,Almal publishes a comprehensive table
referring to the investment funds performance through the week ,also
the table includes the name of the fund ,date of inception ,the invest-
ment manager ,value since inception ,last price ,percentage change
through week and through year ,its rank according to actual return
through a year ,also Almal introduces analysis of these funds.

- Small investor service:

This service is provided weekly published on Sunday of adequate in-
formation to owners of small and medium enterprises on major con-
cerns regarding the nature of their work ,starting from feasibility study
,ending with marketing the final product, also how to fund their
projects

7 A Al-Sad Al -Aaly St., Dokki, Giza, Egypt

Telephone: +202 3748 3104 - +202 3748 3105 - +202 3748 2955
Fax: +202 3748 2956 Email:[email protected] www.almalnews.com
 Al Mal Newspaper
The Egyptian Marketing & destribution Company

- Stocks fluctuations:
Inspired By
Nielsen Research
Almal publishes a series of tables that shows the movement of stocks
Dec.2009 and market indexes which include :
Major stock market indexes :Almal publishes in the weekly edition
Overall, Al Mal
every Sunday a summary for EGX 30 , EGX 70 , EGX 100 indexes
seems to be per-
through the week ,and stating the high ,low points for these indexes
forming well on all
for the last 52 weeks ,and since inception.
parameters when
Almal also publishes in the same edition a summary of number of
compared to its di-
trades, trading value and volume in the stock market through the
rect counterparts.
week ,the highest 5 stocks and the lowest 5 .
Also Almal publishes a table shows stocks fluctuations through the
week , the table includes the sectors in which this stocks are ,number
of shares ,high and low prices through the year ,the percentage
change on daily basis ,number of trades ,market capitalization.
The table also includes the price/equity ratio which is a new service
,Almal made this service since January 2008 ,this ratio is calculated
through the division of share price by stock's share of expected profit
for the year ,the data is obtained from the average of some brokerage
firms expectations on Reuters.

AL MAL - Target group: The decision-makers & business minded

people in the government & private sectors.
Potential - Positioning: premier, trusted & liberal media service acts
Customer: as a leading source of business information.
- Market penetration: approximately a full coverage of
economic environment and developing sectors.
- Circulation: The newspaper has a high profile pool of
readership.

Major Banking - Finance and Insurance - Information

Technology - Telecommunication - Business services -Consultants
Clustering of - Governments \ Ministries - Human
readers’ Resources - Real Estate - Tourism \ Travel - Advertising Media -
Economic Development Institutes - Automotive - Fashion - Deco-
industries: ration - Energy - Stock Market -
Politics - Culture & Art - Textile.

7 A Al-Sad Al -Aaly St., Dokki, Giza, Egypt

Telephone: +202 3748 3104 - +202 3748 3105 - +202 3748 2955
Fax: +202 3748 2956 Email:[email protected] www.almalnews.com
 Al Mal Newspaper
The Egyptian Marketing & destribution Company

Inspired By
Media used to stay up to date
Nielsen Research
Dec.2009 %
Although newspa-
pers scored highest,
%
it has to be noted
that this is due to
“newspaper reading” %
being a criterion for
recruitment %

Inspired By
Nielsen Research
Overall awareness
Dec.2009
Al Ahram has the %
highest TOM Daily Business Specialized
awareness amongst % Newspapers
all newspaper,
whereas Al Mal has %
the highest total
spontaneous
awareness amongst %
the other economic AIDED
newspapers. %
SPONT
% TOM

Al Ahram Al Mal The market

challenger

7 A Al-Sad Al -Aaly St., Dokki, Giza, Egypt

Telephone: +202 3748 3104 - +202 3748 3105 - +202 3748 2955
Fax: +202 3748 2956 Email:[email protected] www.almalnews.com
 Al Mal Newspaper
The Egyptian Marketing & destribution Company

Overall Readership
Inspired By
Nielsen Research
Dec.2009 Daily Business Specialized
Al Mal has the Newspapers
higher readership
whether on trial or
regularly read
amongst all eco-
nomic newspaper 90

36
21

Al Ahram Al Mal The market

challenger

Inspired By
Nielsen Research
Frequency of reading newspapers
Dec.2009
Daily Business Specialized
•Al Mal has the % Newspapers
highest frequency
%
of readership
amongst all eco- %
nomic newspaper
on average 4 %
times per week.
%

Al Ahram Al Mal The market

challenger

7 A Al-Sad Al -Aaly St., Dokki, Giza, Egypt

Telephone: +202 3748 3104 - +202 3748 3105 - +202 3748 2955
Fax: +202 3748 2956 Email:[email protected] www.almalnews.com
 Al Mal Newspaper
The Egyptian Marketing & destribution Company

Al Mal readers profile

By Gender By Place
Male Female Cairo Alex

By Age
25 - 35 36 - 45 46 - 60

Brand Imagery
Inspired By
Nielsen Research The Market
Al Mal
Dec.2009 Challenger
•Credibility of news
& detailed coverage
are the key factors
taken into consider-
ation for newspaper
selection, yet not a
single brand is as-
sociated with themà
Hence white space
for Al Mal to capital-
ize on

7 A Al-Sad Al -Aaly St., Dokki, Giza, Egypt

Telephone: +202 3748 3104 - +202 3748 3105 - +202 3748 2955
Fax: +202 3748 2956 Email:[email protected] www.almalnews.com
 Al Mal Newspaper
The Egyptian Marketing & destribution Company

Overall evaluation of Al Mal

Inspired By
Nielsen Research
Dec.2009
78% have a positive
overall evaluation of
Al Mal

Reasons for depending on Al Mal

7 A Al-Sad Al -Aaly St., Dokki, Giza, Egypt

Telephone: +202 3748 3104 - +202 3748 3105 - +202 3748 2955
Fax: +202 3748 2956 Email:[email protected] www.almalnews.com
 Al Mal Newspaper
The Egyptian Marketing & destribution Company

Newspaper influencing decisions the most

Inspired By
Nielsen Research
Dec.2009
Al Mal is the most
newspaper that in-
fluences business
decisions across

The Market Challenger Al Mal

7 A Al-Sad Al -Aaly St., Dokki, Giza, Egypt

Telephone: +202 3748 3104 - +202 3748 3105 - +202 3748 2955
Fax: +202 3748 2956 Email:[email protected] www.almalnews.com
 Al Mal Newspaper
The Egyptian Marketing & destribution Company

For Advertising in Al Mal

Technical General Guide Lines

Specifications: - Page height: 52 cm

- Number of columns: 8 columns
- Size of column: 4 cm
- Space between columns: 0.5 cm
- Double pages spread: 52 x 71 cm
- Full page: 52 x 34 cm
- Half page: 26 x 34 cm
Inspired By ( 26 cm x 8 columns)
Nielsen Research
-Quarter page: 26 x 17 cm
Dec.2009
•Al Mal is highly re- ( 26 cm x 4 columns)
garded as having - Ear Panel ( Standard size ): 5 x 6.5 cm ( 1.6 column)
the best layout
amongst the eco-
nomic newspaper.

Material - Material required is preferred to be submitted on a CD;

(file format .jpg / high resolution, or Tiff /high resolution 250
Requirements: dpi- 300 dpi).
- All Positive films are to be delivered latest on two days before in
11:00 am.
- For any further information please feel free to contact us.

7 A Al-Sad Al -Aaly St., Dokki, Giza, Egypt

Telephone: +202 3748 3104 - +202 3748 3105 - +202 3748 2955
Fax: +202 3748 2956 Email:[email protected] www.almalnews.com
 Al Mal Newspaper
The Egyptian Marketing & destribution Company

The rates list for the weekly issue (Sunday)

Space Color Black & White
First page
Half page 43840 -
20 cm X 2 col 8768 -
20 cm X 3 col 13178 -
Quarter Page 21919 -
1cm x 1 col 221 -
Ear Panel (stander size) 2342 -
Internal Page
Full Pager 43575 36225
half Page 24100 19478
Quarter Page 14490 12233
1 cm X 2 col 154 132
Ear Panel (stander size) 1540 -
Last Page
Full Page 60743 -
Half Page 28980 -
Quarter Page 15698 -
1 cm X 2 col 171 -
Ear Panel (stander size) 2090 -

The rates from Monday to Thursday.

Space Color Black & White
First page
Half page 41750 -
20 cm X 2 col 8350 -
20 cm X 3 col 12550 -
Quarter Page 20875 -
1cm x 1 col 210 -
Ear Panel (stander size) 2230 -
Internal Page
Full Page 41500 34500
half Page 22950 18550
Quarter Page 13800 11650
All References 1 cm X 2 col 140 120
Inspired By Ear Panel (stander size) 1400 -
Last Page
Full Page 57850 -
Market research Dec. Half Page 27600 -
2009 Quarter Page 14950 -
1 cm X 2 col 155 -
Ear Panel (stander size) 1900 -

7 A Al-Sad Al -Aaly St., Dokki, Giza, Egypt

Telephone: +202 3748 3104 - +202 3748 3105 - +202 3748 2955
Fax: +202 3748 2956 Email:[email protected] www.almalnews.com