Music Video

Proposal

By
Sam Ellis
 Content Outline
My idea is based around the theme of summer, where a persons summer has not started to
the best start and will show them struggling to have fun. As the song progresses, it will show
the journey of the person and how they managed to have a good time in the summer. I am
going to use a non-linear narrative, which will link back to previous thoughts and opinions
that the person would have thought. I am also going to use point of view footage, which will
make the video seem more realistic , and will allow the audience to see the film from
multiple different perspectives, which will create meaning throughout. The story will have a
non-linear narrative, as it will have flashbacks of how the person used to live and how life
was like when she was with her boyfriend. The song will have a variety of different shots,
when the music is faster paced, which will represent the upbeat atmosphere of summer,
but also how the person is feeling at that time. The ending of the production, will be the girl
getting back with her boyfriend and feeling happier about how things have played out.
There is going to a variety of camera technique that are going to be used, which will allow
the audience to see the video from a more professional standard, and represent it at a
much higher quality throughout.

Initial Ideas
In the begging of planning my production I started with two different ideas and tried to
work out which would be most successful for my target audience. I created surveys and
asked peers on their opinions, so I could get a view from a different perspective. I decided to
do the music video idea, as my final major project after creating a survey to find out other
peoples opinions on my ideas. Almost all people questioned thought the music video idea
would be more successful, which was the main reason for choosing this idea, rather than
the short film idea. I also strongly believe my idea for my music video had more successful
aspects to it, this would allow it to work better than the other idea I originally thought of.
From the results many people questioned did not say there was anything I needed to
change for my music video, whereas from my short film, many people thought there might
be a few different improvements that I will need to include in my production to make it
more successful. From the survey responses it gave me the feedback I needed to
understand what I needed to, and which idea would work better and be more successful.
Many people questioned commented on the song, and said they like the song choice. This
shows that I will need to make my video as joyful as possible to ensure that the video is as
successful as possible.

Target Audience
The main target audience I intend to aim my music video at will be teenagers to adults, as I
believe that they would fit this genre more. The main genre in my music video is tropical
house, and studies have shown that teenagers from 14 18 are more likely to listen to this
genre than people are over 25. Therefore, from
these results I can try to aim my video at this
specific target audience, to make it as successful as
possible. A similar song to smile is Solo Dance,
which was released at a similar time, and was aimed at the same sort of target audience. I
am going to mainly aim my music video at the social-economic groups c and e, as I believe
they will be more likely to watch my music video. This is because the people in my music
video will be based around these social groups and will be around the same age as my
target audience. This will mean my target audience will find my video more individual for
them and reasonably relatable at the same time. I am aiming more at college students who
are listening to music on a daily basis, as they are more likely to talk about the music and
share the interest, which will allow my music video to become more successful. My video will
aim at this target audience, as the genre of music is mainly aimed at the same target audience, as
they tend to like it more, which means my product would interest them more, as it is the type of
music they listen to everyday. I am going to ensure my product is aimed at this target audience, as I
will have actors the same or similar age, which will allow the audience to relate to the characters
more and understand the storyline. I am also going to aim at this target audience, by having many
different things going on at once, and make the video very upbeat, which tends to be what this
target audience like.

http://wiki.kidzsearch.com/wiki/Musical_genre
https://www.theguardian.com/music/2016/mar/03/how-dreamy-escapism-tropical-
house-took-dance-music-by-storm
https://insights.spotify.com/us/2015/04/02/loyalest-music-fans-by-genre/
https://musicmachinery.com/2014/02/13/age-specific-listening/
https://infogr.am/Percentage-of-Music-Genre

Market Competitors
The main competitor to tropical house is mainly pop music, as this type of music is mainly
very similar. Pop music is one of the biggest genres in music and makes up most of the top
40 charts every week. It has grown over the years, with it now becoming one of the biggest
music genre platforms out there, and many pop artists are constantly hitting the number
one top spot. This success is a main reason that the music industry is so competitive, and
many artists require a lot of exposure for their songs to become
known and successful. In todays modern age YouTube is one of
the biggest streaming websites with billions of views a day,
which is why music videos are becoming a huge part in
promoting songs. Another main competitor I will have to
consider is the genre rock, as it is one of the biggest music genres in the world with over
29% of people listening to rock on a daily basis. Rock artists often get exposure on the radio
and at festivals and gigs, which allow people to hear their music and allow them to become
more successful. This
The market is very open for new music, as tropical house is becoming hugely popular in
recent years. This means there is definitely room for my music video to take a situated place
in the music industry, with the use of interesting content to make it more successful.
However, the music charts are very competitive which means that music videos are vital in
attempting to make videos hugely successful, and express an inner storyline throughout the
production. My production is going to be unique in comparison to previous production that
has been made. This is because I aim to have many different camera angles in my
production to entice the audience into what they are watching. This will allow multiple
different perspectives to unfold in the music video and allow the audience to understand
the storyline more. I also intend to use a wide range of camera techniques, to make it more
it look as professional as possible, and show the audience the best possible aspects.

http://www.bigtop40.com/music-videos/
https://en.wikipedia.org/wiki/Gorgon_City
https://youtu.be/YnrHHmvpZuw
https://youtu.be/ginBV6aeVlc
http://www.45cat.com/artist/solo-reverb

Personal Requirements
Travel Expenses: To reach the filming location, I will drive and pick up my actors. This will
mean I will have a travel cost of around 10-20 for the completely filming duration
depending on how many days we need to film
Food Expenses: Actors will need to bring their own lunch/food when filming. I will purchase
a meal deal from Sainsburys before filming for 3.00. Water will be provided from
Sainsburys for 4.00
Accommodation: My actors will not need accommodation, as they can reach the location
every day that is required.
Props: I will not really be using any props in my production; however, I will be using
equipment as the main focal point in my production.

https://www.sainsburys.co.uk/
http://www.fuel-economy.co.uk/calc.html
 Cast and Crew

Production: Final Major Project

Client Information:
All actors should be available on the days provided in the production schedule.

29th 4th of June is the filming week, so please keep these days free
Location:

Filming in several different locations

Local Area
Home
West Wycombe
Cast and Crew: Role: Phone Number:

Sam Ellis Camera Operator 07710825***

Editor
Director

Katie Camera Operator 07848492***

Chris Bedford Actor Main character 07536395***

Leanne Danbury Actor - Girlfriend 07564387***

Production Requirements: Brief:

Be on time and arrive at least 15 minutes Filming a music video to promote the song
before the start of every filming smile by Gorgon City. I will be using summer
Be ready to film as the main theme throughout, with the
Have a positive attitude throughout upbeat music being represented through the
Be sensible whilst filming in certain areas fast-paced shots and various camera angles.

Other Information:

Filming will take place in 30 minutes to 1-hour slots, depending on weather. If filming cannot take, place
actors and crew will be let prior to this.
Week Monday Tuesday Wednesday Thursday Friday Saturday Sunday

1 Start Planning Continue Research for Continue Planning

Document with planning with Booklet Due
May
planning booklet planning
1st booklet booklet
7th

2 Starting Continue Start Pitch Continue Proposal Rehearsal of Rehearsal

Proposal with with pitch, Due Pitch of Pitch
May
proposal add music
8th and deciding
14th appearance At home At Home

3 Film Rehearsal Practise Pitch Planning for Film Planning for Planning
for pitch Pitch production Auditions filming for filming
May

At College At College At location 2 At home At home

15th At College
& Home
21st

4 Collection and Filming Filming Planning and Filming End Filming Filming
preparation of start of Middle of Preparation of cuts
May
resources/actors cuts cuts
22nd Alternative Alternative
28th CHECK Day if Day if
st ACTORS ARE
At college 1 Location 2nd location needed needed
AVAILABLE

5 Filming Filming Filming Filming Filming Filming

Filming
Half
Term WEEK
At Alternative At locations At locations Alternative Alternative
29 th At locations in locations in Day if in in Day if Day if
4th production production needed production production needed needed

6 Editing Editing Editing Editing Editing

June
5th At College At College At College At College Production
11th
 Due

Project Schedule

Budget
My budget is broken down into personal expenses and cast and crew costs, which will be in
my production. I will hire the equipment for two weeks, so I am covered in case I come into
any problems whilst filming and I will follow my contingency plan.

ITEM COST PER DAY/PER ITEM TOTAL COST

Canon DSLR 700D 40.00 a day Will need for around 2 weeks
in case anything goes wrong
560.00
Manifrotto Fluid Tripod 11.00 a day For 2 weeks
154.00
Actors (Two actors in (Per-Hour) Around 3 hours a day for a
production) Lead Actor - 35.00 week
Supporting Actor - 25.00 1,260.00
Location N/A N/A
Travelling Around 10-20 for car
journeys 20.00
Accommodation N/A N/A
Food 3.00 a day for my lunch For around a week
4.00 for water for actors 49.00
Props N/A N/A

Total Cost = 2,043.00

https://www.hireacamera.com/en-gb/products/HAC00-02373-canon-eos-700d-with-
ef-s-18-55-is-stm-lens/
https://www.hireacamera.com/en-gb/products/HAC00-00242-manfrotto-advanced-
fluid-tripod/
https://www.peopleperhour.com/freelance/freelance+actors
http://www.fuel-economy.co.uk/calc.html
https://www.sainsburys.co.uk/