BBA (2013 Pattern) 1 PDF

Total No. of Questions : 5] SEAT No.
:
P1203 [4767] - 1001
[Total No. of Pages :1
B.B.A.
BUSINESS ORGANISATION AND SYSTEMS
(Semester-I) (New 2013 Pattern)
Time : 3 Hours] [Max. Marks : 80
Instructions to the candidates:
1) All questions are compulsory.
2) Figures to the right indicate full marks.
Q1) What is Industrial revolution? Explain the effect of Industrial Revolution.[15]

OR
Define the term business? Explain the objectives of business in details.
Q2) Define project report? Explain its need & consideration while preparing a
project report. [15]
OR
What is public sector? State the merits and demerits of public sector.
Q3) State and explain various decisions in setting up of an enterprise. [15]
OR
Explain sole proprietorship with its merits and demerits.
Q4) Explain partnership with its merits and demerits. [15]
OR
Define social audit. State and explain its importance and scope.
Q5) Write short notes on: (any four): [20]

a) E-commerce.
b) Malls and super market.
c) Social responsibility.
d) Import and export trade.
e) Joint sector
f) Communication.
g) Domestic trade.
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Total No. of Questions : 5] SEAT No. :
P1204 [4767] - 1002
B.B.A
102: BUSINESS COMMUNICATION SKILLS
(Semester-I) (2013 Pattern)
Q1) Explain communication and state types of communication found in business

organization. [15]
OR
What is communication? Discuss the process of communication in detail.
Q2) Write advantages and disadvantages of oral communication? State the difference
between oral and written communication. [15]
OR
Explain various methods of communication in detail. Also discuss advantages
of each method.
Q3) How will you prepare yourself for public speech? How is it different from a
presentation? [15]
OR
What do you mean by the term Interview? State types of interviews in brief.
Q4) Business letters are silent ambassadors of an organization. Explain essentials

and types of business latters. [15]
OR
Write a job application for the post of Assistant Manager to Personnel Manager,
Reliance Industries Limited, Turbhe, New Mumbai-400024. The a dvertisement
was given in The Hindustan Times on 8th september2014.

a) Sign language.` b) Telegram.
c) Advantages of Social media. d) Grapevine.
e) Proximity. f) Silence.
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P1205 [4767] - 1003
B.B.A.
BUSINESS ACCOUNTING
(Semester-I) (New 2013 Pattern)
3) Use of calculator is allowed.
Q1) A) State with reason whether the following statements are true or false (any six).
[6]
a) According to entity concept, the owner of a firm and the business

is the same.
b) AS-2 is related to valuation of inventories.

c) Real Account has always debit balance.
d) Under written Down value method of depreciation, value of

depreciation remains constant for each year.
e) Closing stock is always valued at cost price.
f) Trade discount is an incentive for prompt payment.
g) Balance sheet is a statement.
B) Fill in the blanks (Any Six): [6]
a) With the help of the dual aspect concept _______ system of book
keeping is created.
b) Cash deposited into bank is a _________ entry.

c) AS-1 refers to disclosure of ______ policies.
d) Credit sales are recorded in ________ book.
e) Goodwill is ________ asset.
f) Commission received is a _______ account.

g) The Trial balance shows only ________accuracy.
[4767]-1003 2 P.T.O
Q2) Write short notes (Any Three): [12]
a) AS-6
b) Accounting software packages.
. c) Money Measurement concept.
d) Methods of depreciation.
e) Debit note and credit note.
Q3) From the following particulars extracted from the books of Mr. Bhupati, Prepare
a trading & profit & loss Account and a balance sheet as on 31st december
2013 after making necessary adjustments: [20]
Dr. Trial Balance as on 31/12/2013 Cr.

Particulars Rs. Particulars Rs.
Purchases 76,400 Capital 1,61,000
Cash in hand 45,600 Interest on Bank
Furniture 16,000 Deposits 2,200
Opening stock 11,900 Bills payable 15,800
Plant & Machinery 60,800 Sales 1,32,700
Return Inwards 1,400 Return outwards 2,800
Wages 7,600 Commission
Carriage Inwards 4,500 Received 1,900
Advertisement 8,000 Sundry creditors 38,000
Cash at bank 17,400
Debtors 43,000
Drawings 4,000
General expenses 3,200
Investments 35,000
Insurance 3,400
Printing & stationery 1,200
Travelling expenses 2,700
Baddebts 1,600
Salaries 10,700
3,54,400 3,54,400
[4767]-1003 22
Adjustments:
a) Sundry creditors include Rs.4,000 taken as loan from Mr. K. Khurana

on 1st August, 2013 bearing an interest @ 12% p.a.
b) Salary includes an advance of Rs. 700 paid to an employee against

salary of January 2014.
c) Sundry creditors included a sum of Rs. 1,500 recovered from a customer

whose account was written off in the previous year.
d) Travelling includes the proprietors personal travelling for which he is to

be charged Rs. 750.
e) Closing stock was valued at Rs. 21,200.
f) Depreciation to be provided @10% on machinery and 5% on furniture.
g) Advertisement includes Rs. 4,000 towards the cost of campaign run

during the year. If is expected that the effect of this campaign will be felt
for at least 4 years.
Q4) Journalise the following transactions in the books of Mr. Shrivastav for the
month of January2014. [18]
Date Particulars
1 Mr. shrivastav started business with cash Rs. 65,000.
2 Opened a bank account with cash Rs. 34,000
3 Goods purchased from m/s D. Bros. for Rs. 12,600 and paid carriage
on it Rs. 800
4 Paid shop Rent Rs. 1,800.
7 Paid for advertisement by cheque Rs. 2,100
9 Sold goods for cash Rs. 4, 600.
10 Sold goods to Mr.H.Suman for Rs.9,800 and paid carriage on it Rs.540.
[4767]-1003 32
12 Issued a cheque of Rs. 5,600 in favour of m/r D. Bros.
12 Trade subscription paid by cheque Rs. 750
13 Received interest from bank Rs.210.
16 Purchased furniture from durgapur timber suppliers for Rs.7,500.
18 Purchased computer from m/s soft Tech in cash Rs. 9,000.
20 Paid cash Rs. 6,500 to m/s D. Bros in full settlement of their account
and received discount of Rs. 500.
22 Goods returned by H. Suman amounting to Rs. 760 and received cash

from him Rs.3,600.
27 Cash withdrawn from bank for office use Rs.5,000.
30 Cash withdrawn from bank for personal use Rs.1,500
OR
From the following transactions prepare a double column cash book

(cash book with bank column) of Mr. Arora for the month of June2014. [18]
Date Particulars
1 Cash in hand Rs. 18, 250 and Bank overdraft Rs. 12,800.
3 Paid salary to staff Rs. 2,900
7 Paid for advertisement Rs.1,600
8 Received crossed cheque of Rs.2,600 and a bearer cheque of
Rs.1,400 from Mr. Roy.
10 Received interest on fixed deposits from bank Rs. 900.
13 Sold goods for cash Rs. 5, 600.
14 Sold old furniture for Rs.900.
19 Endorsed Mr. Roys cheque of Rs.1,400 to shailesh.
20 Received cheque for Rs.1,900 from GT&Co.
21 Received a cheque for Rs.2,780 from Mr. mukesh.
23 Endorsed GT&Cos cheque of Rs.1,900 to Mr. Lal.
26 Cash withdrawn from bank for office use Rs. 2,400.
30 Dividend collected by bank Rs. 3,600.
[4767]-1003 24
Q5) Preeti purchased a machine on 1st July 2010 for Rs.30,000 on 1st August 2011
another machine was purchased for Rs.15,000. On 1st Sept. 2012, Machine
purchased on 1st July 2010 was sold for Rs. 26,000. On 1st January 2013,
machine purchased on 1st August 2011 was sold for Rs.5000.
Depreciation has been charged by using reducing Balance method @ 10%

p.a. She was closing her account on 30th June of each year. [18]
You are required to prepare machine A/c and depreciation A/c in the books of
preeti for the years 2010-11, 2011-12 and 2012-13.
OR
Prepare bank reconciliation statement for Mr. Pande on 31st July 2014 and
find out the bank balance as per pass book. [18]
a) Bank balance as per cash book on 31st July 2014 Rs. 15,000.
b) A cheque issued to creditor for Rs. 200 was not presented for payment.
c) Debenture interest collected by bank Rs.70 Credited by bank but not

recorded in cash book.
d) Bank debited Rs. 20 for bank charges.
e) Cheque deposited into bank Rs. 500 but not cleared.
f) Cheques drawn on 21st July not cleared till August 2014 for Rs. 1,500
and Rs. 2,150.
g) A periodic payment of Rs. 1,500 debited by bank as per standing

instructions not entered in cash book.
h) A cheque of Rs. 3,550 deposited into bank was dishonoured and not
entered in cash book.
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[4767]-1003 52
P1206 [4767] - 1004
B.B.A
BUSINESS ECONOMICS (Micro)
Q1) Explain basic economic problems of economy. [15]

OR
Explain the difference between micro and macro economics
Q2) State and explain the determinants of demand. [15]
OR
Explain cross & income elasticity of demand.
Q3) State and explain relation between total revenue average revenue and marginal
revenue. [15]
OR
Explain feature of monopolistic competition.
Q4) State and explain marginal productivity theory of wages. [15]
OR
Explain liquidity preference theory of Interest.

a) Dynamic theory of profit.
b) Factors affecing supply.
c) Characteristics of Duopoly.
d) Fixed cost.
e) Variable cost.
f) Nature of business economics.
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P1207 [4767] - 1005
F.Y.B.B.A.
BUSINESS MATHEMATICS
Q1) Attempt any four of the following: [44=16]

a) Define the following terms:
i) Face value
ii) Shareholder
b) Find the number of different 4- letter words that can be formed from the
letters of the word NUMBER?
c) Define the following matrices with an example.
i) Column matrix
ii) Square matrix
d) With the help of following matrices show that
A(B+C)=AB+AC
8 1 2 4 1 5
A= , B= , C= .
0 6 3 1 3 1
e) A company produces two types of hats. Each hat of the first type requires
twice as much labor time as the second type. If all hats are of the
second type only, the company can produce a total of 500 hats a day.
The market limits daily sales of the first and second type to 150 & 250
hats. Assuming that the profits per hat are N 8 for type A and N5 for type
B, Formulate the problem as a linear programming model in order to
determine the number of hats to be produced of each type so as to
maximize the profit.
[4767]-1005 2 P.T.O.
f) Solve the following transportation problem using North-West corner
method.
Warehouse
Factories W1 W2 W3 Supply

F1 2 7 4 5
F2 3 3 1 8
F3 5 4 7 7
F4 1 6 2 14
Demand 7 9 18 34

a) Mr. Prabhu invested N75,375/- to purchase equity shares of a company
at market price of N250/- through a brokerage firm, charging 0.5%
brokerage. The face value of a share is N10-. How many shares did
Mr. prabhu purchased?
b) A committee of 10 members is to be chosen from 9 teachers and 6
students in how many ways this can be done if:
The committee contains exactly 4 students.
1 0 2 0 -1 2
c) If A= 0 1 , B= 1 1 , C= 3 1

then show that (AB)C=A(BC).
d) Find the determinant of the following matrix.
1 6 1
A= 2 3 3 .

3 3 2
e) Using graphical method solve the following LPP.
Maximize Z=3x1+2x2
Subject to restrictions
2 x1 + x2 < 40
2 x1 + 3x2 < 60
and
x1 , x2 > 0
[4767]-1005 2 2
f) Solve the following transportation problem using matrix minima method.
To
D1 D2 D3 D4 D5 Supply
From
F1 20 28 32 55 70 50
F2 48 36 40 44 25 100
F3 35 55 22 45 48 150
Demand 100 70 50 40 40 300
Q3) Attempt any four of the following . [44=16]

a) Mr. Joshi purchased 30 shares of N10 each of medi computers Ltd., on
20th January 2014 at N 36 per share. On 3rd April 2014 the company
decided to split their shares from the face value of N10 per share to N 2
per share. On 4th April 2014 the market value of each share was N 8 per
share. Find Mr. Joshis gain or loss , if he sells the shares on 4th April
2014?
(No brokerages is involved in the transaction).
b) If n p = 72,find n.
2
c) If 48C12 + 48C13 + 49C14 = 50Cx Then find x.
1 2 2
d) If A= 2 1 2 then show that A24A5I=0.

2 2 1
e) Find the cofactor of the matrix
2 2 0
A= 2 1 1 .

7 2 3
f) Define the following terms:
i) Objective function (in L.P.P.).
ii) Decision variables (in L.P.P).
[4767]-1005 3 2
a) Solve the following LPP by graphical method
Minimize Z=3x1+2x2
Subject to :
5x1+ x2 >10
x1+ 4x2 > 12
x1, x2 > 0
b) Define the following terms:
i) Permutations
ii) Combinations.
c) Write a note on types of shares.
d) Ajay owns 560 shares of a company. The face value of each share is N25
and the company declares a dividend of 9% calculate:
i) The dividend Ajay would receive.
ii) The rate of interest on his investment considering that Ajay bought
these shares at N30 per share in the market.
e) Find the adjoint of matrix A where.
3 4 1
A= 3 6 1 .

4 8 2
7 2
f) Find inverse of A= .
6 2
Q5) Attempt any two of the following: [28=16]
a) A farmer Mr. shyam is engaged in breeding pigs. The pigs are fed on
various products grown on the farm. Because of the need to ensure
nutrient constituents, it is necessary to buy additional one or two products,
which we shall call A and B. The nutrient constituents (Vitamins & proteins
in each of the product are given below:
Nutrient Nutrient in the Minimum requirement of

constituents product nutrient constituents
A B
X 3 12 036
Y 20 10 100
[4767]-1005 4 2
Product A costs N20 per unit and product B costs N40 per unit. Determine
how much of products A and B must be purchased so as to provide the pigs
nutrients not less than the minimum required at the lowest possible cost.
Solve graphically.
b) Determine an initial basic feasible solution to the following transportation
problem by using VAM method.
Source Destinations Supply

D1 D2 D3 D4
A 11 13 17 14 250
B 16 18 14 10 300
C 21 24 13 10 400
Demand 200 225 275 250
c) i) Define equal matrices and diagonal matrices.

ii) Use matrix method to examine the following system of equations
for consistency or inconsistency 2x3y=3 and 4xy=11.
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[4767]-1005 5 2
P1208 [4767] - 1006
FY.B.B.A
BUSINESS DEMOGRAPHY AND ENVIRONMENTAL STUDIES
Q1) Define demography? Discuss the importance of Demography in Business and

commerce. [15]
OR
Define the term Population Density. Explain physical factors affecting density
and distribution of population.
Q2) Discuss the importance of human resource in the growth of business. [15]
OR
What do you mean by Urbanization? Explain structural, behavioral and
demographic aspects of urbanization with suitable examples.
Q3) Define the term Environment. Explain types of Environment. [15]

OR
What do you mean by Environmental Pollution? Discuss the relationship
between pollution and industrialization by giving suitable examples.
Q4) What do you mean by Mortality? Explain the factors affecting mortality.[15]
OR
Explain the following terms:
a) Literacy Ratio
b) Sex Ratio
a) Nature of demography.
b) Topography.
c) Concept of Age and Sex Pyramid.
d) Working population.
e) Global Warming.
f) Oil crisis.
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P1209 [4767] - 2001
F.Y.B.B.A
201: PRINCIPLES OF MANAGEMENT
(Semester-II) (2013 Pattern)
Q1) Define Management. Explain the nature & importance of Management.[15]

OR
Describe the contribution made by Henry Fayol towards Management.
Q2) What is Forecasting. Explain various techniques of forecasting. [15]
OR
Define the term Controlling. Explain the process of controlling.
Q3) What is direction? Explain nature & principles of direction. [15]
OR
What is meant by Management of change? State the causes of resistance of
change in detail.
Q4) Write notes:

a) Importance of staffing. [7]
b) Principles of effective Communication. [8]
OR
Define the term Leadership. Explain various styles of Leadership.
Q5) Write short notes (any four): [20]

a) Total quality management
b) Matrix structure.
c) Co-ordination.
d) Management as a social system.
e) Importance of motivation
f) Types of planning.
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P1210 [4767] - 2002
F.Y.B.B.A
PRINCIPLES OF MARKETING
Q1) Define Marketing. Explain various functions of marketing with suitable examples.
[15]
OR
Who is a marketing manager? Explain duties and responsibilities of a marketing
manager.
Q2) Define Services. Explain classification of services with suitable examples.[15]

OR
Define Rural Marketing. Explain features and importance of Rural Marketing.
Q3) Define Marketing. Environment. Explain internal factors of marketing

environment with suitable examples. [15]
OR
Define Marketing Research. Explain the scope of marketing research.
Q4) Define advertising. Explain importance and limitation of advertising. [15]

OR
Define a product. Explain various characteristics of a product.
Q5) Write short notes on: (any 4): [20]

a) Evolution of marketing.
b) Green marketing.
c) Behavioral segmentation.
d) Importance of Pricing.
e) Super markets.
f) Primary data.
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P1211 [4767] - 2003
B.B.A.
203: PRINCIPLES OF FINANCE
2) Figures to right indicate full marks.
Q1) Define Financial management? Explain in detail its approaches? [15]

OR
Define finance function. Explain in detail the scope and nature of finance
functions.
Q2) What are the various internal sources of finance? Explain its merits & demerits.
[15]
OR
Explain equity shares as a source of finance.
Q3) What is overcapitalisation? Explain its causes, consequences & remedies.[15]

OR
What do you mean by capital structure? Explain criteria in determining capital
structure.
Q4) Define financial planning? Explain its advantages & disadvantages. [15]
OR
Define financial planning? Explain various methods of financial forecasting.
Q5) Write short notes (any four): [20]

a) Venture capital.
b) Public Deposit.
c) Debenture Capital
d) Leasing.
e) Role of finance manager.
f) Under capitalisation.
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P1212 [4767]-2004
[Total No. of Pages : 4
F.Y.B.B.A
BASICS OF COST ACCOUNTING
(New 2013 Pattern) (Semester - II)
Time : 3 Hours] [Max. Marks :80
2) Use of calculators is allowed.
Q1) a) Fill in the blanks (Any five): [5]

i) The aggregate of Factory Cost and Administration overheads is
known as ________.
ii) _________ is also known as service costing.
iii) Carriage outward is an example of ________ overheads.
iv) in case of ________ costing, cost is ascertained for each job.
v) The prime cost includes all ________ costs.
vi) Abnormal losses are charged to _________.
b) State whether following statements are true or false (Any Five): [5]
i) Cost Accounting is an expensive system of Accounting.
ii) Contract costing is applicable for small jobs of short duration.
iii) Cost Audit is compulsory for all companies.
iv) Process costing is applicable to service Industry.
v) Motive power is an example of Factory overheads.
vi) Income Tax paid is not recorded in cost sheet.
Q2) Define the term cost Accounting. State the advantages and disadvantages of
cost Accounting. [15]
OR
Define the term overheads and explain the steps for distribution of overheads.
P.T.O.
Q3) Write short notes (Any Three): [15]
a) Cost Unit.
b) Limitations of Financial Accounting.
c) contract Costing.
d) Cost Audit.
e) Abnormal Loss.
Q4) The following information has been obtained from the books of M/S
Omprakash Ltd. for the year ended 31-3-2014. [16]
Particulars Rs.
Stock on 1-4-13
- Raw materials 75,000
- Work - in - progress 22,000
- Finished Goods 50,000
Stock on 31-3-14
- Raw Materials 55,000
- Work - in - progress 27,000
- Finished Goods 45,000
Carriage Outward 18,000
Legal Charges 15,000
Works repaires 8,000
Bad Debts 3,500
Purchase of raw material 1,85,000
Productive wages 75,000
General Expenses 12,000
Motive Power 32,000
Salesmans Salary 26,000
Printing and stationery 14,000
Royalty 20,000
Sales 6,00,000
[4767]-2004 2
Factory Rent 25,000
Warehouse Rent 30,000
Directors Fees 35,000
Consumable stores 10,000
Prepare cost Sheet and show the following:
a) Cost of Raw Material consumed.
b) Prime Cost.
c) Factory Cost.
d) cost of production.
e) Total cost.
f) Net Profit.
Q5) a) The following are the particulars relating to a contract which has began
on 1st January, 2014. [12]
Particulars Rs.
Contract price 5,00,000
Machinery purchased 30,000
Materials issued 1,70,600
Wages paid 1,48,750
Direct Expenses 6,330
Cash received 3,51,000
Value of work certified 3,80,000
Outstanding wages 5,380
Work uncertified 19,000
Overheads 8,240
Material returned to stores 1,400
Material at site 31-12-14 3,900
Machinery at site 31-12-14 22,000
Prepare the contract Account and Contractees Account for the year
2014.
[4767]-2004 3
b) From the following information relating to the vehicle of Om Transport,
Pune calculate the cost per running kilometre. [12]
Particulars Rs.
Cost of Vehicle 1,50,000
Road License (Annual) 7,500
Insurance (Annual) 4,000
Garage rent (Annual) 5,000
Supervision and salaries (Annual) 12,000
Interest & other charges (Annual) 2,500
Wages to Driver (Annual) 8,000
Cost of petrol per litre Rs.30 repairs and maintenance per km Rs.4
kilometre run per litre 150 kms
kilometre run annually 6000 kms estimated life of the vehicle 75,000.
OR
b) Product Y is obtained after it passes through three distinct process, you
are required to prepare process accounts showing the total cost & cost
per unit of each process from the following information
Process
Items I II III
Rs. Rs. Rs.
Materials 5,200 3,960 5,924
Wages 4,000 6,000 8,000
Production overheads Rs. 18,000 to be apportioned on 100% of wages
1000 units @ Rs. 6 per unit were introduced in process I.
Actual Unit Normal Value of scrap
Output Loss per unit Rs.
Process I 950 5% 4
Process II 840 10% 8
Process III 750 15% 10
EEE
[4767]-2004 4
P1213 [4767]-2005
B.B.A.
BUSINESS STATISTICS
(2013 Pattern) (Semester - II)
2) Figures to the right indicates full marks.
3) Use of calculator is allowed.
4) Notations have their usual meanings.
Q1) Attempt any four of the following: [16]
a) What are the requirements of good measure of central tendancy?
b) Draw the histogram for the following data:
Class 0 - 10 10 - 20 20 - 30 30 - 40 40 - 50
Frequency 5 8 15 10 6
And hence find the mode graphically.
c) Explain stratified random sampling with illustration.
d) Average marks of 30 candidates were 40. Later on it was found that a

score 47 was misread as 74. Find the correct average?
e) Calculate lower and upper quartile for the following data:
26, 30, 35, 5, 6, 20, 40, 45, 11, 18, 15, 49.
f) Calculate standard deviation for the following data:
54, 61, 64, 69, 58, 59, 49, 47, 55, 50.
a) What are the advantages of sampling method over census method.
b) What is dispersion? Explain absolute and relative measure of dispersion.
P.T.O.
c) Represent the following information by a suitable diagram.
Mode of Bus train Aeroplane Private Own

Transport vehicle vehicle
No. of 1250 2250 100 600 500
Passengers
d) Calculate median for the following grouped frequency distribution.
Marks Below 20 20 - 40 40 -60 60 -80 80 - 100

No. of 1 9 32 16 7
Students
e) Find combined standard deviation for the following data:

Group - I X1 = 2100, n1 = 100, 1 = 10
group - II X2 = 1500, n2 = 200, 2 = 12
f) If the correlation coefficient between X and Y is 0.8. Find the correlation
between.
i) X and Y
ii) 2X and 3Y
iii) X 10 and Y + 15
X
iv) and Y + 15
2

a) Write merits and demerits of mean.
b) Explain the scope of statistics in management sciences.
c) Calculate consumer price index number using family budget method for
the following data by taking 1985 as a base year.
Commodity 1985 1986
Quantity Price Price
A 100 8 12
B 25 6 8
C 10 5 15
D 20 10 25
[4767]-2005 2
d) Calculate mode for the following grouped frequency distribution:
Class 0-10 10-20 20-30 30-40 40-50 50-60
Frequency 5 12 18 22 15 8
e) The regression equations are 3X Y = 5 and 4X 3Y = 0 Find:
i) Arithmetic mean of X and Y.
ii) Correlation coefficient between X and Y.
f) Write note on cost of living Index Number.
Q4) Attempt any two of the following data: [16]

a) What is time series? Explain the components of time series.
b) Following data are related to marks in Accountancy (X) and marks in
statistics (Y) of 10 candidates:
X 66 65 68 68 67 66 70 64 69 67
Y 68 67 67 70 65 68 70 66 68 66
i) Calculate regression coefficients, hence correlation coefficient.
ii) Estimate Y when X = 76.

c) I) Calculate price Index number using
i) Lasperys
ii) Paasches
iii) Fishers method for the following given below:
Commodities 1980 1985
Price Quantity Price Quantity
A 3 5 4.5 6
B 24 2 18 3
C 20 1 35 2
D 10 4 16 4
E 35 4 6 5
F 3 2 4 6
II) What are the uses of Index Number?

[4767]-2005 3
Q5) Attempt any two of the following: [16]
a) What is Index Number? Explain the problems in the construction of

Price Index Number.
b) For the following time series of observations, find 4 yearly moving

averages and 4-yearly centered moving averages. Also plot the trends.
Year (t) 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982
Goods (y) 22 25 23 26 24 26 29 30 31 29 32 31
c) The following data represents the goods scored by two teams in football
matches.
No. of goals scored 0 1 2 3 4
No. of matches by Team A 20 12 8 3 2
No. of matches by Team B 18 10 7 6 4
Which team is more consistent?
EEE
[4767]-2005 4
P1214 [4767]-2006
F.Y.B.B.A
206: BUSINESS INFORMATICS
(New 2013 Pattern) (Semester - II)
1) Question No. 1 is compulsory.
2) Solve any three questions from question No. 2 to Question No. 5.
3) Draw figures wherever necessary.
Q1) Write short notes (Any 4): [20]
a) Printer
b) RAM
c) Files
d) Notepad
e) Windows Explorer
Q2) a) What is Computer? Explain the types of computer. [10]

b) What is input device? Explain any two input devices. [10]
Q3) a) What is ISP? Explain its role. [10]
b) Perform the following: [10]
i) (712)10 = ( )8
ii) (10101)2 = ( )10
iii) (CA)16 = ( )10
iv) (010100)2 = ( )8
v) (30245)8 = ( )2
P.T.O.
Q4) a) What is computer Networks? Explain the types of Networks. [10]
b) What is Normalization? Explain the 1st Normal form. [10]
Q5) a) Explain following DOS Commands with example: [10]
i) Mkdir
ii) Edit
iii) Attrib
iv) Format
v) Time
b) Explain SQL statements with example: [10]
i) SELECT
ii) INSERT
EEE
[4767]-2006 2
P1215 [4767]-3001
B.B.A
PERSONALITY DEVELOPMENT
(New 2013 Pattern) (Semester - III)
2) Figures to the right indicate full marks
Q1) Define Habits. Explain in detail Habits of highly effective people. [15]
OR
What is personality traits. Explain consequences of negative attitude.
Q2) Explain Big Five model of personality development. [15]
OR
Explain factors affecting personality development.
Q3) What is Self - Appraisal. Explain Tips and importance of Self - Appraisal.[15]
OR
What is Self - introspection. Explain importance of Introspection and self -

Introspection skills.
Q4) What is Ego management. How an individual can manage egoistic insult.[15]
OR
Explain manners and etiquettes in detail.
P.T.O.
Q5) Short notes (Any Four): [20]
a) Ego and super Ego.
b) Significance of self - esteem.
c) Body language.
d) Negative attitude.
e) Mind Mapping.
f) Group skills.
EEE
[4767]-3001 2
P1216 [4767]-3002
B.B.A
(302) BUSINESS ETHICS
(2013 Pattern) (Semester - III)
1) Q. No. 1 is compulsory.
2) Solve any four from the remaining.
Q1) Analyse the following situation. State whether it is ethical or unethical and
justify: [20]
a) Subrato Roy of Sahara confessed that he is in loss by 2000 crs. & cant
pay to the shareholders which led lim to jail, so explain what was his
ethical responsibility to avoid this?
b) Some Industries are progressing on the basis of Espionage i.e. spying in

other industries.
c) Advertisements of some products which will lead to addiction. Explain

how its an ethical business.
d) A working in a reputed company but never gets his bonus. How the
company is ethical or unethical.
Q2) What is ethics? Explain the nature and importance of ethics. [15]
Q3) Explain Gandhian philosophy of ethical behaviour. [15]
Q4) Explain relation between corporate social responsibility and business ethics.
[15]
Q5) Describe types of ethics according to its functions. [15]
P.T.O.
Q6) Write any three short notes: [15]
a) Marketing ethics in foreign trade.
b) Intellectual property right.
c) Social Audit.
d) Global ethical issues.
e) Factors influencing business ethics.
EEE
[4767]-3002 2
P1217 [4767]-3003
B.B.A.
HUMAN RESOURCE MANAGEMENT AND ORGANISATIONAL
BEHAVIOUR
Q1) Define HRM and explain various functions of HRM. [15]
OR
a) External Sources of Recruitment.
b) Challenges before HRM.
Q2) What is HRP. Explain the factors influencing estimation of Human Resource.
[15]
OR
Explain the concept and process of selection.
Q3) Explain the concept and methods of Management Development. [15]
OR
What are the objectives of Performance Appraisal. Explain the techniques of

performance Appraisal.
Q4) Explain Wage and Salary Administration. Also explain the factors influencing
employee remuneration. [15]
OR
Define OB. Explain disciplines contributing OB.
P.T.O.
Q5) Write short notes (Any Four): [20]
a) Distinguish between Training & Development.
b) Fringe Benefits.
c) Resistance to Change.
d) Recruitment Policy.
e) Evaluation of training programme.
f) 360 degree Appraisal.
EEE
[4767]-3003 2
P1218 [4767]-3004
B.B.A.
MANAGEMENT ACCOUNTING
Q1) Define Management Accounting. Explain the Scope and Techniques of

Management Accounting. [16]
OR
Describe concept of Working Capital. Explain various factors which affect

the requirement of Working Capital. [16]
Q2) The following is the Trading and Profit and Loss Account of Shri Sai Company
Ltd. for the year ending 31st March 2014 and the Balance Sheet as on that
date: [16]
Trading & Profit and Loss Account
Particulars Amount Particulars Amount
To Opening Stock 1,45,000 By Sales 7,50,000
To Purchase 6,10,000 By Closing Stock 1,55,000
To Gross Profit c/d 1,50,000
9,05,000 9,05,000
To Expenses 80,000 By Gross Profit b/d 1,50,000
To Net Profit 70,000
1,50,000 1,50,000
P.T.O.
Balance Sheet
Liabilities Amount Assets Amount

Share Capital 7,00,000 Fixed Assets 5,50,000
Reserve & Surplus: Current Assets:
Balance 50,000 Stock 1,55,000
Profit for the year 70,000 1,20,000 Debtors 80,000

Bank Overdraft 35,000 Cash 2,20,000
Creditors 1,50,000
10,05,000 10,05,000
You are required to calculate the following ratios:

a) Current Ratio;
b) Liquid Ratio;
c) Gross Profit Ratio;
d) Stock Turnover Ratio.
OR
Define Fund Flow Statement. Describe the procedure for the preparation of
Fund Flow Statement. [16]
Q3) Prepare Cash Budget in the books of Girme Farms Ltd. for the next four
months from February to May the following information. The company has a
bank overdraft of Rs. 18,000 on 31st January 2014. [16]
Details January February March April
Sales 2,00,000 3,00,000 3,20,000 3,50,000
Purchases 1,20,000 2,00,000 1,80,000 2,10,000
Wages and salaries 40,000 58,000 60,000 60,000
Other receipts 10,000 12,000 8,000 5,000
Other payments 22,000 32,000 32,000 40,000
[4767]-3004 2
Other information:
a) 80% of sales and purchases are on credit. The payment to creditors is

made after 1 month and debtors pay after 2 months.
b) Wages and salaries and all payments are paid in the next month.
c) Cash Sales for May and June are Rs.80,000 and Rs.75,000 respectively
and the credit sales for February are Rs. 1,40,000. Cash purchases for
May are Rs. 46,000.
OR
What is Working Capital. Explain the factors affecting the need of Working
Capital. [16]
Q4) From the following information provided by Sanjeevani Limited, prepare a

statement showing working capital requirement for a level of activity of 75,000
units of production. [16]
Particulars Amount Amount

Per Unit Per Unit
Selling Price 400
Raw Material Price 120 -
Direct Labour Price 80 -
Overheads 100 -
Total Cost 300 -
Additional Information:
a) Raw Material is in stock on an average of one month.
b) Material is in process for 2 weeks (Raw Material full, labour and overheads
at a 50% completion stage).
c) Finished goods are in the stock on an average of one month.
[4767]-3004 3
d) Credit period allowed by suppliers is one month and debtors pay in 2
months.
e) Cash in hand and in bank is expected to be Rs. 60,000.
f) Lag in payment of overheads and wages is one month.
Q5) Write notes (Any Four): [16]
a) Strategic Management Accounting.
b) Comparative Financial Statements.
c) Cash Flow Statement.
d) Leverage / Solvency Ratios.
e) Trend Percentage.
f) Functions of Management Accounting.
EEE
[4767]-3004 4
P1219 [4767]-3005
B.B.A
BUSINESS ECONOMICS (Macro)
3) Draw neat and well labeled diagrams wherever necessary.
Q1) Define macroeconomics. Explain its nature, scope, importance and limitations.
[15]
OR
Describe the Keynesian Theory of Income and Employment.
Q2) Define National Income. Describe the different methods used for measurement
of national income. [15]
OR
What is Monetary Policy? Explain various tools of monetary policy.
Q3) What is marginal efficiency of capital? How does it affect Investment? [15]
OR
What is Business Cycle? Explain nature, characteristics and phases of business

cycle.
Q4) Explain in detail the process of credit creation with suitable example. [15]
OR
What is inflation? Distinguish between demand pull and cost push inflation.
P.T.O.
Q5) Write Short Notes (Any Four): [20]
a) Says law.
b) National income at market price and factor cost.
c) Deflation.
d) Fiscal policy.
e) GDP and GNP.
f) Aggregate Expenditure Function.
EEE
[4767]-3005 2
P1220 [4767]-3006
B.B.A
306: IT IN MANAGEMENT
Q1) What are the types of computer memory? Explain in detail. [15]
OR
Explain the types of computer in detail.
Q2) What is DBMS? Explain database trends in short. [15]
OR
What is traditional file environment? Enlist the problems in traditional file

processing and compare traditional file system andDBMS.
Q3) Explain current trends in It management in detail. [15]
OR
Explain different types of network topologies with diagrams in detail.
Q4) What is World Wide Web? Explain its components. [15]
OR
What is project? What is project management? Explain in detail its application

in IT management.
P.T.O.
Q5) Write Short Notes on (any four): [20]
a) TCP/IP.
b) Management issues and decision.
c) Change management.
d) Use of social network in business.
e) IT infrastructure for Digital firm.
f) ICT applications.
EEE
[4767]-3006 2
P1221 [4767]-4001
B.B.A.
PRODUCTION AND OPERATION MANAGEMENT
(2013 Pattern) (Semester - IV)
3) Draw diagrams/sketch wherever necessary.
Q1) State the qualities and responsibilities of Production Manager. [15]
OR
What is plant layout? Explain various types of plant layout.
Q2) What is Product Development? Explain the scope, importance and techniques
of Product Development. [15]
OR
Discuss the relation between research, product development and product

design.
Q3) Explain in detail Production Procedure. [15]
OR
Define Production control. Describe the objectives and techniques of

production control
Q4) Define Ergonomics. Explain the objectives and importance of Ergonomics.

[15]
OR
Define Total Quality Management. Explain the importance and major

ingredients in TQM.
P.T.O.
Q5) Write Short Notes on (any four): [20]
a) Batch Production System.
b) Product classification.
c) Scope of Production Planning.
d) Elements of Productivity.
e) Measurement of Productivity.
f) Objectives of J-I-T.
g) Features of Quality circles.
EEE
[4767]-4001 2
P1223 [4767] - 4002
S.Y.B.B.A.
402: INDUSTRIAL RELATIONS AND LABOUR LAWS
( New 2013 Pattern) (Semester - IV)

Q1) Discuss the various approaches towards the study of Industrial Relations.[15]
OR
Discuss the concept of Trade union and its functions in detail.
Q2) Define Industrial Dispute. what are its causes? [15]
OR
What is conflict? Discuss the conflict Resolution Method of conciliation and
Arbitration in detail.
Q3) Discuss the provisions related to Health under the factories Act, 1948. [15]
OR
Discuss the concept of
a) Strikes and lay outs
b) Lay-off
c) Retrenchament
P.T.O.
Q4) Define Trade union. Discuss the provisions relating to Registration of Trade
union. [15]
OR
What is Workers participation in Management? (WPM). Discuss its meaning,

Advantages and Disadvantages.
Q5) Write Short notes on (Any four) [20]
a) Features of collective Bargaining.
b) Provisions Relating to leave with wages.
c) Powers of labour court and Industrial court.
d) Concept of Employee Engagement.
e) Meaning of Wages under Minimum wages Act, 1948.
f) Mediation.
R R R
[4767]-4002 2
P1224 [4767] - 4003
B.B.A.
BUSINESS TAXATION
(2013 Pattern) (Semester - IV)

Q1) State the rules for determining residential status of an assessee for income tax
purpose. [16]
OR
Define Income. Explain any ten incomes exempted u/s 10 from tax.
Q2) What is chargeability of Tax under the head Income from House Property?
[16]
OR
How assessment of Firm and assessment of a Partner is made?
Q3) a) Write short notes: (Any two) [8]
i) Previous Year and Assessment Year
ii) Person
iii) Tax Deducted at source
iv) Methods of Payment of Tax
b) Mr. Sushil has purchased a house property for Rs. 3,00,000 on 1st May
1975. The following expenses are incurred by him for making addition
and alteration to the house property. [8]
P.T.O.
Cost of Construction in 1979-80 Rs. 3,60,000
Cost of Construction of second floor in 1984-85 Rs.4,40,000
Renovation of the property in 1997-98 Rs.2,50,000
Fair market value of the property on 1st April 1981 is Rs. 7,20,000. The
house property was sold in November 2014 for Rs. 1,25,50,000 by
incurring expenditure of Rs. 1,50,000 on transfer.
The cost inflation index: 1981-82-100, 1984-85-125, 1997-98-335,

2014-15-1024.
Q4) Mrs. Leela is employed in a Company at Kolkata and she furnished the following
particulars of income for the F.Y. 2014-2015. [12]
a) Basic Salary Rs. 30,000 p.m.

b) Dearness allowance Rs. 8,000 p.m. (Out of which Rs. 3,000 p.m. consider
for retirement benefits).
c) Advance salary for April 2015 Rs. 30,000.
d) Employers contribution to R.P.F. is 14% of Salary.
e) Interest on R.P.F. at 12% Rs. 39,000.

f) She is provided with furnished accommodation at Kolkata by the employer.
the fair rental Value of Bunglow is Rs. 10,000 p.m. Cost of Furniture Rs.
50,000. Rent paid for accommodation by Mrs. Leela is Rs. 2,000 p.m.
g) The Company has provided with the facility of sweeper, watchman and
servant, who are paid by the employer Rs. 1,200 p.m., Rs. 1,600 p.m.
and Rs. 1,500 p.m. respectively.
h) A Gift of Rs. 8,000 by a cheque, on her birthday is given by the employer

i) Hospital Bill reimbursed by the employer Rs. 16,000.
j) Gas electricity and water bills Paid by the employer Rs. 10,000.
k) Professional tax paid Rs. 2,500.

Compute her taxable income from salary for the A.Y. 2015-16.
OR
[4767]-4003 2
The following is the receipts and Payments account of medical practitioner
for the year ending 31st March 2015. [12]
Receipts Amt (Rs.) Payments Amt (Rs.)
To Balance b/d 2,10,000 By Clinic Rent 2,50,000
To Visiting fees 3,05,000 By Staff Salaries 2,00,000
To Consultation fees 2,75,000 By Electricity & Water 12,000
To Sales of Medicines 1,50,000 By Medical Books 6,000
To Sale of Old Equipment at 6,000 By Purchases of Medicines 90,000
book value
To Operation Theatre Rent 1,25,000 By Motor Car Expenses 90,000
To Interest & Dividend 25,000 By Audit Fees 40,000
By Staff Welfare expenses 12,000
By Entertainment expenses 8,000
By Surgical equipments 1,60,000
By Balance c/d 2,28,000
1,096,000 1,096,000
Additional Information:-
a) Depreciation as per Income Tax Rules on Motor Car for professional
use Rs. 8,000.
b) One third of Motor Expenses relate to personal use.
c) The Rate of Depreciation on surgical equipment is 15%. The W.D.V. of
equipment brought forward from earlier was Rs. 43,000.
d) Audit fees include income tax appeal expenses Rs. 6,000
Compute the taxable income from profession for the A.Y. 2015-16.
[4767]-4003 3
Q5) Mr. Rakesh is working in India Ltd., Chennai has furnished the following
details of income for the year ended 31st March 2015. [20]
a) Basic salary Rs. 50,000 p.m,

b) Dearness allowance 40% of salary (not considered for retirement benefits)
c) Bonus equals to two months basic salary.
d) Helper Allowance Rs. 1,000 p.m.
e) Reimbursement of educational expenses Rs. 20,000 by his employer.
f) Employers Contribution to R.P.F. 15% of salary.
g) Travelling allowance for his official tours 25,000 (Actual expenditure Rs.
20,000).
h) Mr. Rakesh is the owner of house property, which he has let out for
annual rent Rs. 4,80,000. Fair Rent Rs. 5,00,000. Municipal Valuation
Rs. 4,50,000. He paid municipal taxes Rs. 20,000. Interest paid on
borrowed capital Rs. 1,55,000 and principal amount repaid Rs. 50,000.
i) Income from Business 2,50,000.
j) Mediclaim Insurance Premium Rs. 25,000 for his mother who is 65 years
old.
k) Dividend received from an Indian company Rs. 30,000.
l) Interest on Government securities Rs. 15,000 (gross) received.
m) Income from units of UTI Rs. 45,000.
n) He deposited Rs. 70,000 in S.B.I as fixed deposit for 5 years.
o) Donation paid to Government for the promotion of family planning Rs.
20,000.
p) His contribution to P.P.F. Rs. 50,000.
q) The company has deducted income tax Rs. 80,000.
r) Professional tax Rs. 2,500 p.a.
Compute the taxable income and tax liability for the assessment year 2015-16
of Mr. Rakesh.
R R R
[4767]-4003 4
P1225 [4767] - 4004
B.B.A.
INTERNATIONAL BUSINESS
(Semester-IV) (2013 Pattern)
3) Draw diagrams wherever necessary.
Q1) Explain in detail Heckscher-Ohlin theory of International trade. [15]

OR
India is emerging economic superpower. Discuss this statement in light of
current Foreign Trade Policy (2004-09) of India.
Q2) What is Multinational Corporation? Describe its role and Importance in

International Business. [15]
OR
Explain various exchange rates i.e. Fixed, Flexible and Managed.
Q3) What is Balance of Payment? Explain the causes of disequilibrium in Balance

of Payment and suggest the remedial measures to Balance of Payment. [15]
OR
Explain the objectives and functions of ASEAN.
Q4) Explain objectives and functions of World Bank. [15]

OR
Case Study
Hyundais Marketing Strategies in India
In August 2004, a leading business newspaper reported that Hyundai Motors
India Limited (HMIL), an Indian subsidiary of South Korea based Hyundai
Motors Company (HMC) was expected to reduce the price of its flagship car
Santro by as much as Rs. 40,000. Industry experts were expecting a reduction
in Santros price in response to the price war being waged by the market
leader in India. Maruti Udyog Limited (MUL), which had reduced the price
of its largest selling car in the B segment, Alto by Rs. 58000 in two price cuts
starting from September 2003. This move had resulted in Alto replacing Santro
as the largest selling car in B segment in the period January to June 2004.
[4767]-4004 2 P.T.O.
Rebutting the report on price cuts, HMILs managing director, BVR Subbu
said, We are not cutting prices on the Santro. We have allowed our
competitors the prerogative of cutting prices. Several dealers of HMIL also
felt that the company would not reduce Santos price as it had not adopted
such tactics earlier.
Santro had been the most successful product of HMIL and was also the
largest selling car in the B segment till the fiscal year 2003-04. Introduced in
the late 1998, Santro had emerged as the second largest selling car in India
after MULs M800 and had retained its position till March 2004.
In mid 2004, HMIL with its four models, Santro, Accent, Sonata and Elantra
was the second largest car company in India with 19% market share in the
industry. The company was planning to launch another model Getz, in
September 2004.
Analysts attributed HMILs success to its ability to launch technologically
superior products and its innovative marketing strategies. However, they
expressed concerns that the company relied heavily on Santro and any fall in
demand for that model would hit the company.
It was felt that the introduction of new cars by the competitors and upgrading
and price reduction of existing cars in the B segment would affect Santros
sales, thereby leading to a loss in its market share.
Questions:
a) Explain the Hyundais marketing strategies as a leading player.
b) Examine and analyse the marketing mix of Hyundai Motors in the Indian
passenger car industry.
c) Compare and contrast the marketing strategy of Hyundai with other leading
players in the Indian passenger car Industry.
Q5) Write short notes on: (Any Four): [20]

a) SAARC Preferential Trading Arrangement(SAPTA).
b) Importance of International Business.
c) Code of conduct of MNCs.
d) IMF.
e) NAFTA.
f) WTO.
cccc
[4767]-4004 2 2
P1226 [4767] - 4005
S.Y.B.B.A.
405: MANAGEMENT INFORMATION SYSTEM
(Semester-IV) (2013 Pattern)
2) Figures to the right indicate full markes.
Q1) Explain why MIS is an instrument for the organizational change. [15]
OR
Explain the use of Information for competitive advantage.
Q2) Explain types of information and its attributes. [15]

OR
Explain Classical Model of Decision making.
Q3) Explain intellectual property right related to IT services. [15]

OR
Explain CASE tools with neat labeled diagram.
Q4) Group decision support system may be considered the best method of decision-
making. Comment. [15]
OR
Explain Executive Information System in detail.

a) The Administrative model. b) Characteristics of Information.
c) Spiral model. d) Artificial Intelligence.
e) Quality Assurance. f) Global Information system.
cccc

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Total No. of Questions : 5] SEAT No.

Q1) What is Industrial revolution? Explain the effect of Industrial Revolution.[15]

Q5) Write short notes on: (any four): [20]

Q1) Explain communication and state types of communication found in business

Q4) Business letters are silent ambassadors of an organization. Explain essentials

Q5) Write short notes on: (any four): [20]

a) According to entity concept, the owner of a firm and the business

b) AS-2 is related to valuation of inventories.

d) Under written Down value method of depreciation, value of

e) Closing stock is always valued at cost price.

f) Trade discount is an incentive for prompt payment.

g) Balance sheet is a statement.

B) Fill in the blanks (Any Six): [6]

b) Cash deposited into bank is a _________ entry.

d) Credit sales are recorded in ________ book.

e) Goodwill is ________ asset.

f) Commission received is a _______ account.

Dr. Trial Balance as on 31/12/2013 Cr.

a) Sundry creditors include Rs.4,000 taken as loan from Mr. K. Khurana

b) Salary includes an advance of Rs. 700 paid to an employee against

c) Sundry creditors included a sum of Rs. 1,500 recovered from a customer

d) Travelling includes the proprietors personal travelling for which he is to

e) Closing stock was valued at Rs. 21,200.

f) Depreciation to be provided @10% on machinery and 5% on furniture.

g) Advertisement includes Rs. 4,000 towards the cost of campaign run

12 Trade subscription paid by cheque Rs. 750

13 Received interest from bank Rs.210.

16 Purchased furniture from durgapur timber suppliers for Rs.7,500.

18 Purchased computer from m/s soft Tech in cash Rs. 9,000.

22 Goods returned by H. Suman amounting to Rs. 760 and received cash

27 Cash withdrawn from bank for office use Rs.5,000.

30 Cash withdrawn from bank for personal use Rs.1,500

From the following transactions prepare a double column cash book

Depreciation has been charged by using reducing Balance method @ 10%

c) Debenture interest collected by bank Rs.70 Credited by bank but not

d) Bank debited Rs. 20 for bank charges.

e) Cheque deposited into bank Rs. 500 but not cleared.

g) A periodic payment of Rs. 1,500 debited by bank as per standing

Q1) Explain basic economic problems of economy. [15]

Q4) State and explain marginal productivity theory of wages. [15]

Q5) Write short notes on: (any four): [20]

Q1) Attempt any four of the following: [44=16]

Q2) Attempt any four of the following: [44=16]

Demand 100 70 50 40 40 300

Q3) Attempt any four of the following . [44=16]

c) If 48C12 + 48C13 + 49C14 = 50Cx Then find x.

Nutrient Nutrient in the Minimum requirement of

Source Destinations Supply

c) i) Define equal matrices and diagonal matrices.

Q1) Define demography? Discuss the importance of Demography in Business and

Q3) Define the term Environment. Explain types of Environment. [15]

Q1) Define Management. Explain the nature & importance of Management.[15]

Q4) Write notes:

Q5) Write short notes (any four): [20]

Q2) Define Services. Explain classification of services with suitable examples.[15]

Q3) Define Marketing. Environment. Explain internal factors of marketing

Q4) Define advertising. Explain importance and limitation of advertising. [15]

Q5) Write short notes on: (any 4): [20]

Q1) Define Financial management? Explain in detail its approaches? [15]