UNDERGRADUATE DEGREE

GRAPHIC
DESIGN
Study Plan

IED BARCELONA

GRAPHIC DESIGN

OFFICIAL UNDERGRADUATE DEGREE

GRAPHIC DESIGN

Corporate identity for Kalmar, Mara Camila Rodrguez and Katya Lazareva. Winner of the Laus Plata 2015 Award.

Official Undergraduate Degree

Official University Degrees
lasting four years (240 ECTS).

IED Barcelona offers four-year Undergraduate

Degrees in Design which are equivalent to
University Degrees (240 ECTS) with the aim
of transforming passion, talent and creativity
into knowledge and skills that will enable
future design professionals to develop their
careers in the world of Design, Fashion, Visual
Communication and Management.

+100 nationalities
50 years of experience
100% worldwide network
11 centres all over the world
10,000 students every year
+1000 agreements with companies
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IED BARCELONA

OFFICIAL UNDERGRADUATE DEGREE

GRAPHIC DESIGN

GENERAL
INFORMATION

The Red Line,

Ari Motomiya
for Lku.

Language: Spanish and English

Credits: 240 ECTS
Duration: 4 years
Schedule: Monday to Friday, full time
Calendar: The academic year starts in September
Area Head: Rory Lambert and Pablo Rausell
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COURSE
DESCRIPTION
Project culture is
the leitmotif of
the entire learning
process. The school
boasts a video and
photography
studio, a sound
workshop, state-ofthe-art audiovisual
equipment and IT
workshops.

IED Visual Communication trains

professionals to be capable of developing
strategic, creative and artistic aspects of
audiovisual communication, thus shaping
a profile known as a 'visual designer',
according to sector trends. Multimedia
design, creating visual experiences and
strategic gaming design are just some of
the subjects students will learn about before
they successfully enter the professional
market in the fields of communication
and visual creativity, advertising and
new digital platforms. The school has
ongoing collaborations in place with visual
communication firms and institutions
in the sector, and all of its teachers are
working professionals (video designers,
graphic designers, illustrators, multimedia
animators, brand managers...). Project
culture is the leitmotif of the entire learning
process, and the school boasts a video
and photography studio, a sound workshop,
state-of-the-art audiovisual equipment
and IT workshops.

OFFICIAL UNDERGRADUATE DEGREE

GRAPHIC DESIGN

Yulia, application developed for Snar+D by students Junior Gonzlez, Danae Fischer and Alberto Martnez.

IED BARCELONA

04

WHO IS IT
AIMED FOR?
The Undergraduate Degree
in Graphic Design intends
to train professionals
in the image and visual
communication sector. It is
essential to have a crosssectional understanding
of graphic communication
and of all of the areas where
it applies within industry
and trade, and to see the
project and the design as a
communicative experience
geared towards the user.
Students will be able to
specialise in graphic design,
motion graphics and video,
illustration and animation.

Corporate Identity for Industrias Bisonte, by student Katya Lazareva.

IED BARCELONA

OFFICIAL UNDERGRADUATE DEGREE

GRAPHIC DESIGN

BILINGUAL
PROGRAMME
Graphic Design ( Eng / Spa )
The purpose of the course
is to train specialists in visual
communication who are
capable of conceptualising,
structuring and developing
effective communication
thanks to their command
of the methodology,
technique and technology
trinomial. A graphic designer
should be an expert using
static and motion graphic
arts in order to develop
a company's corporate
branding and identity, as
well as designing specific
applications such as posters,
packaging and signage.
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IED BARCELONA

OFFICIAL UNDERGRADUATE DEGREE

GRAPHIC DESIGN

EMPLOYMENT
OPPORTUNITIES

Poster by
Junior Gonzlez.

graphic designer, creative director,

art director, typographer,
specialist in branding,
corporate image, publishing, packaging,
signage, posters, infographics, web pages motion
graphics, storyboard, short films, video art,
sound, illustrator, 2D animator.
06

IED BARCELONA

OFFICIAL UNDERGRADUATE DEGREE

GRAPHIC DESIGN

FIRST YEAR /

GRAPHIC DESIGN PROGRAMME

60 ECTS

First Semester
FUNDAMENTALS OF DESIGN I
REPRESENTATION TECHNIQUES I
PROJECT COMMUNICATION I
INTRODUCTION TO MARKETING
SCIENCE APPLIED TO DESIGN
COLOUR AND FORM

Credits
6
6
4
4
4
3

Beyond, a project developed by Emmy Koski for Tejidos Royo

Second Semester
FUNDAMENTALS OF DESIGN II
6
REPRESENTATION TECHNIQUES II
4
PROJECT COMMUNICATION II
6
TECHNICAL DRAWING I
4
SOCIOLOGY 4
VOLUME I
3

Annual
HISTORY OF ARTS AND DESIGN

The management of the Istituto Europeo di Design reserves the right to alter the syllabus depending
on the needs arising in terms of educational objectives. 1 ECTS = 25 total hours of work.
Total hours of work = lecture hours (in the classroom) + work at home.

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IED BARCELONA

OFFICIAL UNDERGRADUATE DEGREE

FUNDAMENTALS OF DESIGN I

REPRESENTATION TECHNIQUES II

SOCIOLOGY

Introduction to the basics of design: structure,

form, colour, space and volume. Analysis of
form, composition and perception. Design
critique from an inter-disciplinary point of
view. Theory, methodology, ideation and
conception of a project.

Knowing how to use instrumental techniques

involving structure, expression and twoand three-dimensional representation.
Construction, composition and transmission
of ideas, thoughts and information.
Drawing in the design project.

FUNDAMENTALS OF DESIGN II

PROJECT
COMMUNICATION II

Becoming familiar with the main sociological

theories linked to design. Becoming familiar
with useful micro-theories applicable to
everyday life. Enabling the student to grasp
and create qualitative and quantitative
sociological tools. Learning about the different
types of society to understand their general
mechanisms and development. Becoming
familiar with tools to discuss, create and
present ideas.

Introducing the student to anthropometry,

ergonomics and bionics. Theory and
methodology, ideation and conception
of the project. Research and experimentation
methods typically applied in the
design process.

COLOUR AND FORM

Introducing the student to the perception of
colour. Colour models and standardisation.
Significance of colour. Colour in design.

REPRESENTATION TECHNIQUES I
Using drawing as a form of observation,
expression and representation. Analysing
form and space. Appreciating and
representing light. Memorisation and motion.

PROJECT COMMUNICATION I
Introducing the student to the construction,
composition and transmission of ideas,
thoughts and information, composition
and visual perception.

TECHNICAL DRAWING I
Introducing the student to plane and descriptive
geometry. Research and experimentation
methods typically applied in this field.
Technical graphic language and
its communicative significance in the
field of design.

Graphic representation using digital

technology. Managing information. Digital
devices and strategies. Trends for controlling
and communicating information.

VOLUME I
Researching volume and spatial conception.
Research and experimentation methods
typically applied in this field.

SCIENCE APPLIED TO DESIGN

Understanding and applying the scientific
method. Analysis and simulation methods.
Research and experimentation in science
applied to design. Basics of mathematics,
physics and chemistry applied to design.
Methodologies for appraising the
environmental impact of processes and
materials. Sustainable development.

INTRODUCTION TO MARKETING
Becoming familiar with the various fields of
work involved in marketing, as well as the main
essential tools applied in each of those fields.
Applying principles and tools to case analysis.
Offering an overall vision of marketing analysis
and planning.

GRAPHIC DESIGN

HISTORY OF ARTS AND DESIGN

Providing the student with the right tools to
discover the artistic elements of the past
that live on today. Linking concepts from
the history of art to the professional field of
design. Reflecting on the interaction between
artistic production and its context. Learning to
recognise institutional and alternative spaces
in artistic practice. Knowledge, analysis and
meaning of art. History of arts, architecture,
design and fashion. Society and art.

SEMIOTICS
Understanding that all human activity is
based on language. Grasping the concept of
language, codes and fundamental systems
of semiotics in order to achieve a critical
point of view bearing in mind the world of
design, art, society and culture as a system
of codes. Performing a semiotic analysis of
different examples of design, from the dawn
of modern times to the present day in order
to gain greater awareness of communication
structures and systems.

08

IED BARCELONA

OFFICIAL UNDERGRADUATE DEGREE

GRAPHIC DESIGN

SECOND YEAR /

GRAPHIC DESIGN PROGRAMME

60 ECTS

First Semester

Credits

SEMIOTICS 4
TYPOGRAPHY I
6
GRAPHIC DESIGN IT I
4
GRAPHIC DESIGN PHOTOGRAPHY I
4
GRAPHIC TECHNIQUES IN GRAPHIC DESIGN
4
ANIMATION TECHNIQUES IN GRAPHIC DESIGN
4
HISTORY OF GRAPHIC DESIGN
4

Second Semester
DIGITAL COMMUNICATION
GRAPHIC DESIGN WORKSHOP I
HISTORY OF GRAPHIC DESIGN
AUDIOVISUAL GRAPHIC DESIGN
MULTIDISCIPLINARY PROJECT

4
4
6
6
4

GRAPHIC DESIGN PROGRAMME

TYPOGRAPHY II
GRAPHIC DESIGN IT II
DIGITAL COMMUNICATION II

4
4
4

MOTION GRAPHICS PROGRAMME

STORYBOARD 4
VIDEO PRODUCTION I
4
POST-PRODUCTION
4

Corporate identity for Kalmar, Mara

Camila Rodrguez and Katya Lazareva.
Winner of the Laus Plata 2015 Award.

09

IED BARCELONA

OFFICIAL UNDERGRADUATE DEGREE

TYPOGRAPHY I

DIGITAL COMMUNICATION I

DIGITAL COMMUNICATION II

Learning about the history, construction,

classification and drawing techniques of
typographic characters. Using expressive
typographic elements applied to designing
typographic characters, alphabets,
monograms and typographyderived symbols.

Understanding the basic digital techniques

in order to apply them when developing
graphic projects.

Introduction to web language and the series

of tools needed to design, develop and
execute a web application in which the
data architecture and multimedia design
are established as reference points.

GRAPHIC DESIGN IT I
Introducing the fundamental elements
involved in learning the logics of vectorial
design and applying them in the context
of a project.

PHOTOGRAPHY IN
GRAPHIC DESIGN
Taking an in-depth look into the use of tools
and sensitive materials in professional
digital photography. Analysing photographic
images in terms of grammatical and
syntactical elements: focus, points of
view, light and time. Basic knowledge of
photographic genres and the rhetorical
figures of image.

GRAPHIC TECHNIQUES
GRAPHIC DESIGN

GRAPHIC DESIGN WORKSHOP I

Proposing and developing a project
from a conceptual, technical and formal
perspective in the field of graphic design
following a project methodology.

HISTORY OF GRAPHICS
Studying graphics as a communication
system. Analysing the major landmarks
that shaped 20th century design.

AUDIOVISUAL GRAPHIC DESIGN

Acquiring theoretical and practical
knowledge linked to the creation and
understanding of audiovisual language.

MULTIDISCIPLINARY PROJECT
Studying and dealing with design projects
from a multidisciplinary perspective and
carrying out processes in multidisciplinary
teams, observing the surroundings and how
they are interpreted in the modern world.

Studying the history and technical

characteristics of the main printing
systems. Analysis of paper: production,
characteristics and binding. Analysis
of the different production systems.

TYPOGRAPHY II

ANIMATION TECHNIQUES

IT II

Learning about the motion technique and

the relationship between space and time.
Observing and representing believable and
realistic reality in the eyes of the viewer.

GRAPHIC DESIGN

STORYBOARD
Introducing the student to the storyboard
concept. Learning how to write storyboards,
place an idea on it and develop that idea by
seeking the best way to tell the story using
audiovisual narrative formulas.

VIDEO PRODUCTION
Studying the basic techniques and the
theory of photographic direction. Learning
about controlling colour and light using
motion pictures.

POST-PRODUCTION I
Providing the student with the fundamentals
and basic digital tools needed for editing
and post-producing an audiovisual piece.

Learning how to organise and use

typographic elements in general, with
a special focus on text volumes.

Learning to use computer software in order

to optimise page layout tools and use them
in the process of creating and producing
a graphics project.
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IED BARCELONA

OFFICIAL UNDERGRADUATE DEGREE

GRAPHIC DESIGN

THIRD YEAR /

GRAPHIC DESIGN
60 ECTS

First Semester

Credits

PACKAGING PROJECT
PROJECT COMMUNICATION III
MULTIDISCIPLINARY WORKSHOP
PROJECT COMMUNICATION III

4
4
2
4

Second Semester
GRAPHIC DESIGN STRATEGY AND MANAGEMENT
WORKSHOP II
PROJECT I
CONTEMPORARY COMMUNICATION

4
6
4
4

GRAPHIC DESIGN PROGRAMME

EDITING TECHNIQUES
4
CREATIVITY 4

SOUND I
POST-PRODUCTION II

4
4

Annual
CORPORATE IDENTITY PROJECT
EDITING AND INTERACTIVE COMMUNICATION PROJECT

8
8

GRAPHIC DESIGN PROGRAMME

CALLIGRAPHY, SILK-SCREEN PRINTING
AND ENGRAVING WORKSHOP

MOTION GRAPHICS PROGRAMME

SHORT FILM WORKSHOP

Corporate Identity for Industrias Bisonte, by student Mara Camila Rodrguez

MOTION GRAPHICS PROGRAMME

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IED BARCELONA

CORPORATE IDENTITY PROJECT

Providing students with theoretical and
practical knowledge on how to carry out
traditional and interactive editing projects.
Getting the student involved in an advanced
design project focusing on creating innovative
multimedia products capable of interacting
with the user.

PACKAGING PROJECT
Introducing the students to the world of
packaging by asking them to carry out several
projects in different fields. Getting used
to applying a project methodology. Learning
the terminology and processes involved
in packaging.

EDITING AND INTERACTIVE

COMMUNICATION PROJECT
Providing students with theoretical and
practical knowledge on how to carry out
editing projects. Getting the student
involved in an advanced design project with
a methodology that focuses on creating
innovative multimedia products capable
of interacting with the user.

GRAPHIC DESIGN
STRATEGY AND MANAGEMENT
Introducing the students to the professional
world by providing them with the essential
theoretical information and methodological
resources they need to carry out
a design project.

PROJECT COMMUNICATION III

Developing the student's expressive ability
to produce a portfolio based on the research
carried out in their own projects. Teaching

the student how to formally

communicate these projects.

CALLIGRAPHY, SILK-SCREEN
PRINTING AND ENGRAVING
WORKSHOP
Introducing the students to the professional
world by providing them with theoretical
information and methodological resources
in the field of calligraphy, silk-screen
printing and engraving in order to develop
a design project or typographical creation.

SHORT FILM WORKSHOP

Introducing the students to the professional
world by providing them with theoretical
information and methodological resources
in the audiovisual field in order to develop
a short film project.

PROJECT I
Carrying out a project that is relevant to
the academic programme chosen, using
visual communication as an integrating
language by delivering a brief.

WORKSHOP II
Developing an experimental audiovisual
communication project that provides a
solution to the requirements presented
in the initial brief. The creative process
is divided into three specific stages:
Research, Development and Production.

EDITING TECHNIQUES
Learning about the techniques, media
and processes used in editing with new
technologies in the field of graphic arts.

OFFICIAL UNDERGRADUATE DEGREE

GRAPHIC DESIGN

CONTEMPORARY
COMMUNICATION
Analysing and reflecting as to the evolution
of communication and the audiovisual world,
and its impact on the 20th and 21st century.
Observing the latest trends from a crosssectional and critical perspective. Reflecting
as to their impact on cultural, stylistic and
social needs. Understanding the role they
have played in the evolution of 20th century
history and their projection in the 21st century.

CREATIVITY
Developing the student's understanding of
the different aspects involved in the creative
process. Learning the methodology applied
by creative minds within an agency in order
to develop the student's creative skill.

SOUND I
Understanding the importance of sound and
providing the digital tools needed to enhance
the sound possibilities in an audiovisual
environment. Working on the theoretical and
practical fundamentals needed to produce
and direct an audio signal.

POST-PRODUCTION II
Providing the student with the digital tools
needed for editing and post-producing an
audiovisual piece.

MULTIDISCIPLINARY WORKSHOP
Carrying out hands-on workshops to cover
topics that will help boost the student's
creativity and motivation.

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IED BARCELONA

OFFICIAL UNDERGRADUATE DEGREE

GRAPHIC DESIGN

YEAR FOUR /

GRAPHIC DESIGN
60 ECTS

First Semester
PROFESSIONAL INTERNSHIP
MULTIDISCIPLINARY WORKSHOP II
PROJECT II
WORKSHOP III

Credits
6
4
4
4

GRAPHIC DESIGN PROGRAMME

ECO-DESIGN 4
DIGITAL COMMUNICATION III
4
MOTION GRAPHICS
4

SOUND II
POST-PRODUCTION III
POST-PRODUCTION IV

4
4
4

Second Semester
FINAL PROJECT

30

Editing project: Fabric, Fabrica, Fabrication, by the student Luiza Lacava. Bronze Laus Winner 2016.

MOTION GRAPHICS PROGRAMME

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IED BARCELONA

PROFESSIONAL INTERNSHIP

MULTIDISCIPLINARY WORKSHOP

Gaining professional experience to apply

the knowledge and skills acquired during
the three previous years.

Carrying out hands-on workshops to cover

topics that will help boost the student's
creativity and motivation.

PROJECT II

POST-PRODUCTION III

Carrying out an advanced project that

is relevant to the academic programme
chosen, using visual communication as an
integrating language by delivering a brief.

Furthering the student's knowledge of

digital techniques and post-production video
tools in order to reach an advanced level.

WORKSHOP III

Furthering the student's knowledge of digital

techniques and post-production video tools
in order to reach expert level.

Exploring graphic design-specific

professional fields in greater depth by
following a project methodology.

ECO-DESIGN
Guiding the student in the fulfilment of
a design project that can only be completed
as a result of a coherent process including
environmental improvements and
sustainability criteria that will be expressed
in the various phases of the product's
life cycle.

DIGITAL COMMUNICATION III

Furthering the student's knowledge of the
tools needed to conceptualise and design
innovative multimedia applications.

OFFICIAL UNDERGRADUATE DEGREE

GRAPHIC DESIGN

POST-PRODUCTION IV

SOUND II
Encouraging the student's creative sound
skills by learning about digital tools used
to create advanced level sounds and how
to use them.

FINAL PROJECT:
Applying visual and written concepts.
Research techniques. Teamwork and
individual research. Putting the stages
of research, development and production
into practice during the project. Presenting
the project before the examination board.
Presenting the project before the client.

MOTION GRAPHICS
Learning to make efficient and attractive
audiovisual communication using
motion graphics.

Corporate Identity for the 200th anniversary of the

Fiestas de Grcia celebrations, by Sara Ozualdic.

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IED BARCELONA

OFFICIAL UNDERGRADUATE DEGREE

GRAPHIC DESIGN

ADMISSION AND REQUIREMENTS

COURSE

REQUIREMENTS

ADMISSION PROCESS

UNDERGRADUATE DEGREE
(4 years, 240 ECTS)

HAVING COMPLETED SECONDARY SCHOOL

(any A-levels or advanced vocational training)

An interview with the orientation and

admissions dept. An entry test.

015