+50 Business Model Examples PDF

+50 Companies
you should copy.

Business Models Visualized by @boardofinno
www.Boardofinnovation.com
55 companies,
different industries.
How to read these cards:

Short description
Key info
Industry
Website
Extra Facts
Link with
Trends?
Why innovative?
Out of comfort zone?
How to read these cards:

Business Model Visualized
Revenue streams explained
more info & inspiration
www.boardofinnovation.com
Avoid your Kodak or Nokia moment

hire our team
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Lets start with

B2B examples >
Carglass is the Belgian subsidiary of Belron, a global window service provider. The core business is the repair and
replacement of original car windows. The clients are both B2B (Insurances and lease companies) and B2C. The
focus of this case is the extra services Carglass offers to lease companies when having contact with the driver of a
car owned by the lease company.
Key Info
http://www.carglass.be
HQ
Industry to learn from
Hasselt, BE
BE
Transport
Founded
1989
Facts
Carglass is the biggest original window purchaser word wide including car constructors.
Belron is active in 34 countries worldwide with a turnover of more than 2.8 billion Euros.
Why Innovative?
1. VAB Car Checks in 3 key offerings
2. On which trends does this company focus?
Relationship building
Service packs
Prevention is better than cure
Value customer contact
Glass Repair/replace
Car checks
Advise from an expert
Advise to drivers
Carglass repairs little cracks in

car windows (up to the size of a
2 coin) and replaces windows if
any bigger damage occurs.
When drivers of leasing cars

come to have their window
repaired, Carglass does some
basic checks on the car and
sends a report to the leasing
company (eg. oil, tyres, anti frost
liquid, etc.).
Carglass gives technical advise

to the drivers of leasing cars.
When the car needs a technical
check, new oil, tyres or any sort,
the Carglass technician sends
the driver to a nearby dealer.
3. Does it bring people out of their comfort zone?

Due to preventive checks at Carglass service centers
less urgent jobs have to be done by car mechanics.
They also loose the regular checks so they are not
happy with this evolution.
concept mapping by
Evolution: Drivers of leasing cars have the mindset not to care about their car. They dont act when the first signal lights start
burning. Apparently a lot of engines are ruined due to not filling the oil in time, which is an expensive repair for the leasing company.
Reaction Carglass: Quick car checks keep the leasing companies up-to-date. Big interventions (eg. replacing the engine) by
mechanics are replaced by small preventive jobs (eg. filling the oil).
Inc
Money
Evolution
Company
Reaction Carglass
Less Money
Big
interventions
Small
interventions
Glass repair/replacement
HQ
Inc
Inc
Inc
Carglass
Driver
Leasing
Company
Advise from
a Garglass Technican
5
Payment
per repair
Payment
for carcheck
Invoice
Data carchecks
Business Model
1. How do they make money?
The leasing companies save big amounts of money by not
having to pay for big interventions. Carglass is paid for the
extra service offered to the leasing company.
2. Other companies with similar business model.

http://www.touring.be/
http://www.vab.be/
3. Business Model characteristics

Value-added selling
Selling data
Monetise existing customer contact
business model mapping by
focus of this case is fleet managers of companies that have a lease contract of several 100 to thousands of cars at a
lease company.
Key Info
HQ
Hasselt, BE
Transport
BE
Founded
1989
Facts
Why Innovative?
1. Carglass Fleet services in 3 key offerings
Service packs
Prevention is better than cure
Glass Repair/replace
Carglasss core business is the

repair of little cracks in car
windows (up to the size of a 2
coin) and the replacement of
windows with bigger damage.
Relationship fleet
managers
Company fleets from 100 to
several thousands cars are
managed by a fleet manager. He
has to arrange all services and
practicalities concerning his
fleet. Carglass puts tremendous
time and effort to help them.
Fleet checks
One of the services Carglass

offers is window checking of the
whole fleet while parked.
Immediate repair prevents the
enlargement of the crack and
often makes it possible to have a
cheaper repair rather than a full
replacement.

Most of the cars in company fleets are ownership of
lease companies. They are of intrest to control the
market by deciding which service providers the fleet
managers work with. If fleet managers decide by their
own, leasing companies loose control of the market.
concept mapping by
Evolution: Leasing companies allocate the fleets they lease to a variety of service providers. Controlling the market in
this matter puts pressure on the service providers and lowers their prices (PULL).
Reaction Carglass: By offering custom services to each fleet manager, personal relationships are built. Fleet managers
want to keep this relationship. They push their preferred service provider to the leasing company (PUSH).
Evolution
Reaction Carglass
Lead to CarGlass
(PUSH)
Inc
Touring Glass
Invoice
Glass repair/replacement
HQ
Inc
Inc
Demand Carglass
(PULL)
Extra relationship services

Carglass
Company X
Payment
per repair
Inc
Inc
Leasing
Company
Proxi Glass
Right to provide service

to Company Y
according to
allocation scheme
Competition
Right to provide
service to Company X
Business Model
Carglass has had a monopoly position for the last 2 decades.
The arrival of cheaper competition gives leasing companies the
chance to shift away from Carglass. By giving more custom
services to the fleet managers Carglass keeps them as clients.
Not loosing clients is in this case similar to making money.

http://www.vertu.com/

Value-added selling
Reverse decision power
focus of this case are the services Carglass offers to the insurances.
Key Info
HQ
Hasselt, BE
Transport
BE
Founded
1989
Facts
Why Innovative?
1. Carglass insurance services in 3 key offerings
Service packs
Instant pay
Maximising customer experience
Repair vs. Replace
Carglass always goes for a repair

if possible. Competition has a
higher replacement rate and
therefore the average cost at
Carglass is the lowest in the
market while having the highest
price per repair job.
Instant pay
When an insured driver needs a
repair/replacement, that person
doesnt have to pay. The invoice
is sent directly to the insurance.
Carglass makes the contact with
the driver as pleasant as
possible to stay the preferred
service provider.
Insurance services
Being the most expensive glass

repair provider on the market,
Carglass offers extra services to
the insurance so that the total
value is still lower compared to
competition (eg. pictures and
management damage claims).

Insurances are paying for the pleasant experience of
insured drivers and have no control on it.
Most of the jobs Carglass performs are done for
insured drivers. Indirectly insurances have the feeling
that they also pay for Carglasss extensive advertising.
concept mapping by
Evolution: Insurances prefer to minimise the contact with individual clients. The more business partners can take out of
their hands, the happier they are.
Reaction Carglass: Carglass has a value-added selling strategy that focuses on minimising the average price per
customer for insurances and maximising the added value of extra services performed for insurances.
Evolution
5
Reaction Carglass
Repayment
Invoice
Data about
damage
Insured driver
5
Answer call
Answer call
to insurance
Repair/replacement
window
Payment
Inc
HQ
Inc
Instant pay
Insurances
Carglass
Invoice
Business Model
Every extra service (claims mangagement, pictures, receiving
redirected calls, free phone number, etc.) has a value for
insurance companies and therefor justifies a higher price per
job.
Data about
damage
Insurance
services
All hybrid and electric cars are sold with a value-added B2B2C
Value-added selling
selling strategy (eg: Tesla, Toyota prius, etc.).
Any alternative energy solution (eg. solar panels).
EEx Charge drives cost reductions and visibility through automatic bill analysis and real-time analytics with smart meter installations in Chinese
manufacturing factories.
Key Info
www.efficiencyexchange.com
HQ
Founded 2010
Reston, US
Enterprise Activity Challenged

Accounting and controlling
US
Value Creations
Facts
Simplification
Energy cost optimisation
Before starting her company, founder Taryn Sullivan spent one week doing every job in a factory so she could really
learn what is going on by first-hand experience.
On average, EEx Change is able to save about 25% of costs per site.
Why Innovative?
1. Efficiency Exchange in 3 key offerings
Energy management
Cost reductions
Big Data
Real-time analytics
Factory analysis
Efficiency Exchange looks at energy

consumption per period of time, so
they can find potential mistakes in
bills and give advice on how factories
can reduce their total energy and
utility costs.
B2B
Engagement
The founder has implemented a policy

that requires employees to work sideby-side with the factory workers to
better understand their daily
challenges and needs.
User-friendly
The platform does not require

workers with specialised training or a
background in energy efficiency. Also,
no training or extensive paperwork is
required as everything is built into the
tool.

Once firms realize how and where they have to look internally to
save costs, would they still need companies like Efficiency
Exchange to pinpoint these to them?
concept mapping by
Efficiency exchange is the developer of EEx Charge, a cost management application for Chinese factories. Charge enables customers to control and
understand their costs, while growing their business, and building the foundation for a better, more efficient global supply chain.
Economical buyer
Finds billing
errors
User buyer
Ability to compare old bills and

enter new ones
Inc
Accountant
Technical/Legal buyer
HQ
Inc
Cost-saving recommendations
based on billing data
Efficiency
exchange
Utilities supplier
Energy/utility
services
Energy supplier
Inc
Factory manager
Understandable breakdown
of costs
Less spending
on energy/utility
bills
Chinese
manufacturing
facility
Suppliers
Overall cost saviings
Business Model
First 30 days are free (as stated on their website). Afterwards, we
assume that they receive a % of the energy bill savings.
B2B
Right to
access data
% of
energy savings
2. First steps to implementation

Ask accountants if they are 100% sure that there are no billing
errors.
Ask factory managers if they understand their entire cost
breakdown of the energy bill and if they adapt their operations to
energy usage

Dynamic pricing (our assumption)
concept mapping by
Enprove provides companies a smart monitoring system, that will not only track but also analyse their energy consumption. Their
Enalyzer software detects refringent leakages up to 6 times faster than conventional methods.
Key Info
www.enprove.com
HQ
Founded 2010
Gent, BE

Consulting and energy services
BE
Value Creations
Energy reductions
Facts
The founder, An Baezar, was announced to be the most promising female entrepreneur in Gentbrugge, Belgium
Enprove helped Athena Graphics, a pre-press company, to save 13% of their yearly energy consumption.
Why Innovative?
1. Enprove in 3 key offerings
Sustainable energy usage
Real-time insights
Cloud storage
Big data
Smart factory (Internet of Things)
Energy Analysis
Everything in one place
Enprove performs an energy analysis

on a companys consumption to detect
errors or defects in the their energy
installation. This way, faults can be
pinpointed long before the next
maintenance round.
Enprove gives companies the ability to

manage all their installations and
buildings in one glance. Furthermore,
all energy data can be seen visually on
a dashboard for easy interpretation.
B2B
Energy audits
Enprove also offer energy audits and

implementation of energy systems to
ensure that clients have a lower total
energy consumption. They do this
based on thorough analysis of the
needs of the client.

The operators that are currently making sure all electrical
systems are working fine without waste, could have the feeling
that management doesnt trust their judgement.
concept mapping by
Enprove provides companies a smart monitoring system, that will not only track but also analyse their energy consumption. Their
Enalyzer software detects refringent leakages up to 6 times faster than conventional methods.
Economical buyer
Yearly energy savings
of 3 to 10%
User buyer
Data on ROI, payback times and

energy saving measures
before investment
Inc
Upper
management
5
HQ
Inc
Energy consumption
data
Less energy
costs
Dashboard with analytics

to improve bottom line
Enprove
Supplier
Energy
Implementation of energy
management systems
Inc
Facility manager
Temporary monitoring
of energy saving installations
Business Model
Enprove has mainly two revenue streams: 1) energy consultancy/advice
for which they charge a certain amount per day and 2) Engrave
software that they licence out to customers for a fixed fee per year.
B2B
Energy audits
Energy advice
( per day)
Licensing cost
of software ( per year)
Production/
Retail/ Real
estate

Check if you had leakages or defaults that had been around for a
larger period of time from previous maintenance. If so, calculate
the cost you would have saved if repaired immediately

Licensing
concept mapping by
FLOOW2 World's Reset Button, the sharing marketplace for business equipment, services and personnel.
Key Info
www.floow2.com
HQ
Luxembourg, L
Founded
2012

Procurement
Value Creations
Facts
Increased flexibility
Increased ROI
FLOOW2 was the first company in the world to identify the opportunities of B2B asset-sharing.
The recent commitment of the top 5 Dutch construction companies to join the platform, now triggers competition
in this rather traditional market for other companies to join as well.
Why Innovative?
1. Floow2 in 3 key offerings
Sharing marketplace
B2B platform
Advertise or Request
Customers can advertise products or

services they want to sell or rent out,
while others can request for products
and services that someone might
have. Such communal platform saves
considerable costs to both parties.
B2B
Services
The platform is not bound to products

only. Customers can choose what they
want from a range of services. This
makes it easier for companies to find
specific B2B services.
No overcapacity
Such sharing platform makes it easier

for companies to get rid of their
excess inventory. Thus, they can still
make money on their inventory.

Often it can be cheaper for companies to throw away unused
products, rather than going through considerable effort to sell
certain products and services.
Would you rent out assets (including workforce) to your
competition?
concept mapping by
FLOOW2 World's Reset Button, the sharing marketplace for business equipment, services and personnel.
Economical buyer
User buyer
5
5
Different subscription plans
1/day
for advertisement
HQ
Inc
Floow2
Free-to-use
Platform
Free-to-use
Platform
Inc
Inc
Offer to be sold/rented out
Request of needed product/service
Head of
procurement
Inc
Head of
procurement
Requested service
Requested product
Inc
Employee
Employee
5
SME
(offering
product)
SME
(Requesting
product)
Entire amount
of deal
Business Model
Floow2 provides an asset sharing platform, where subscribers pay
according to the amount of total products they would like to share. For
5 shares, they pay 30, for 25 they pay 150 and for unlimited it is
300. Companies can also publish advertisements for 3 months for
free, hereafter it is 1 per day.
B2B

Look at companys inventory and determine whether and how
your asset utilisation can be maximized.
Register as free user and find out if the platform meets your
needs.

Subscription model
Asset sharing
Advertisement
concept mapping by
Geckoboard is an online dashboard product that lets businesses monitor company-related information in real time. All relevant data is
communicated through the use of widgets across their entire organization.
Key Info
www.geckoboard.com
HQ
Founded 2010
London, UK

Company metrics
UK
Value Creations
Facts
Understandable data
Efficient decision-making
The company received $1.5 Million from investors in the first round of funding.
In the first year after being launched, Geckboard got about 1400 customers including Atlassian, Groupon, Gdgt,
SecondMarket and Stack Exchange.
Why Innovative?
1. Geckoboard in 3 key offerings
Real-time feedback
Big Data
Business Intelligence
Customization
Metrics can be defined so they are

aligned with current business goals
e.g. if you want to reach x amount of
recurring revenue, then Geckoboard
will keep track of those specific
revenues.
B2B
Strong Visuals
All data is fully visualised so it is easier

and more intuitive to understand. The
manner in which the data is presented
simplifies the entire decision-making
process.
Real-time Updates
The real-time updates help the entire

team to spot trends and opportunities
across their company. Companies
have the ability to spot issues before
they manifest.

Would such a service replace the need for analysts? Or do
companies still need a human eye to link data to content.
Not all company goals can be quantified. The possibility that
some goals (like company culture) are not seen as that important
anymore.
concept mapping by
Geckoboard is an online dashboard product that lets businesses monitor company-related information in real time through the use of widgets
and communicate it instantly across their entire organization.
Economical buyer
User buyer
No need to
explain data
All data in
one place
Less search time

for relevant data
Inc
Efficient decision
making
Management/
project board
5
HQ
Inc
Motivation
(actions aligned with
business goals)
Understandable
visual data
Geckoboard
Inc
Spend less
to educate staff
Entire team
IP Restriction
for safety reasons
Integration of all
needed widgets
Customisable
metrics
Inc
IT Department
5
Subscription plans
for personal, startup, company
and enterprise
Company
Business Model
Geckoboard employs a subscription model, where customers can opt
for a personal plan for $17, $53 for a startup plan, $359 for a company
plan and a customisable enterprise plan.
B2B

Investigate how data is being reported currently
How crucial is it that the entire team has access to data?
Does your team want to have insights on how the business is
doing?

Multi-layer subscription model
concept mapping by
This card is specifically based on the implementation of IBM services at Ottawa hospital.
IBM (Healthcare) provides business analytics solutions to help healthcare plans and providers address three challenges: build efficient and sustainable
systems, collaborate to improve patient care and treatment & increase healthcare access while providing greater value to payers.
Key Info
http://ibm.co/1y1vtPw
HQ
New York, US
Founded
2011

Patient-care management
US
Value Creations
Facts
Occupancy rate reduction

Ease of communication
The incorporation of IBM solutions tools place in 2011 and was completed in 2012.
IBMs Watson, the cognitive thinking and learning computer platform handily beat two Jeopardy champions in
February 2011. If IBMs Watson is used in a different field then it could revolutionise the healthcare sector.
Why Innovative?
1. IBM Healthcare in 3 key offerings
The internet of things
Predictive analytics
Big Data
Network creation
Paperless
Process standardisation
IBM provides hospitals with services

that enable unit managers to manage
their accountability and identify and
clear bottlenecks by standardising all
processes.
B2B
Social networking
IBM provides graphic representation

of all physicians and roles attending a
certain patient. This way, all relevant
people can exchange patient-related
messages and receive notifications
about further updates.
With all data in one place, hospital

staff members can better predict the
demand of patient care (e.g. bad
weather, epidemic, etc). This way, they
can efficiently allocate all necessary
resources while eliminating waste (or
excess capacity).

Hospital staff have to deal with crucial and confidential information.
By having everything available electronically, the data should be
handled with care.
It requires a total make-over of the IT system. Hard to do step-bystep.
Give a man a fish, and you feed him for a day. Teach a man how to fish,
and youve just lost a business opportunity. This principle also applies
here
concept mapping by
This card is specifically based on the implementation of IBM services at Ottawa hospital.
IBM (Healthcare) provides business analytics solutions to help healthcare plans and providers address three challenges: build efficient and sustainable
systems, collaborate to improve patient care and treatment & increase healthcare access while providing greater value to payers.
Economical buyer
5
User buyer
Shorter hospital stays

due to improved services
(less cost)
(no wasted inventory/capacity)
Process standardisation
(saves time)
Inc
Less spending
on patient
Patient
Unit managers
HQ
Inc
Social network
with colleagues
regarding patients
Less paperwork
More productivity
Save search time

for documents
IBM
Inc
Shorter stay
Hospital staff
Better focus
on patient
Private cloud
for all data
IBM Healthcare Integration Services
*The hospital might have to

spend less on the patient,
though they also lose their
revenue. A hospital is also a
business after all.
Fee per year

for software
Consulting
and development fee
Inc
IT Head of
hospital
Ottawa
hospital
Business Model
IBM provides different services to hospitals to ensure a mobile-driven
platform. They offer the following services: IBM Technology, IBM
Bluewards live and IBM Aruba network. The amount paid for these
services remains undisclosed.
B2B

Investigate how many different network silos your company has
and how all of them can be connected into one cohesive network.
Setup a first test in one department or on one patient and
evaluate.

Software-as-a-service
concept mapping by
Parse.ly is an analytics solution for digital publishers and the entire organization. It provides them with clear audience insights to answer questions
about how readers are responding to content.
Key Info
www.parsely.com
HQ
New York, US
Founded 2009

Customer Feedback
US
Value Creations
Facts
Clear real-time insights

Automation
Received $6.05 Million in funding from investors including Fundersclub and Blumberg Capital.
Industry leaders, like Mashable, Slate, News Corp, and Conde Nast use Parse.ly to bring clarity to content,
audience, and analytics.
Why Innovative?
1. Parse.ly in 3 key offerings
Big data
Predictive analytics platform
Real-time insights
Natural Language Processing (NLP)
Customer voice
Real-time insights
Lifecycle analysis
Visual
Parse.ly provides real-time insights

and analytics on how each post is
performing. This data can be used by
analysts as reference point to make
long-term strategic decisions. For the
editors, it gives easy-to-understand
information about its readership.
Editors dont need analysts to see how

well certain posts will do. Parse.ly
provides them with predictive data
that shows the lifecycle of each post.
All data is provided visually. Thus,

anyone can access and understand the
meta-data of the company. No need to
have an analytical background.
B2B

What happens to all the in-house analysts? Can everything be
done by automation or do we still need real people to provide
relevant information and make links?
concept mapping by
Parse.ly is an analytics solution for the entire organization. It provides digital publishers with clear audience insights to answer questions about how
readers are responding to content
Economical buyer
Inc
Referral Data
(engagement data,
search engine data, etc)
Ease of
understanding
User buyer
Pageviews,
unique visitors, etc.
Editorial
Inc
Saves development
time of website
Content recommendations
for internal circulation
Product team
HQ
Inc
Parse.ly
Inc
Data about posts

and customised meta-data
Analyst platform
Analysts
5
Clearer data translates

into effective sales strategy
Shareable links about campaign

to customers
$ 1999 per month
Less spending
due to more focussed
advertising
Inc
Inc
Business and
sales team
Ad Company
More focussed/specific
services
Publishing
company
Business Model
Parse.ly provides its platform licence for $1999 per month. Customers
can also choose to engage with custom plans where they are charged
according to the number of unique visitors of the website.
B2B

Free trial
Compare used system to potential data to be received
Try it for 3 articles and ask all internal stakeholders to compare
current way of working to this service.
Predictive Analytics platform

Licensing
Adaptive pricing model
Open Source API
concept mapping by
Robin provides an online service that recognises the arrival of people in a certain room. The service automatically schedules in spontaneous meetings, or
indicated whether a room is being used or not.
Key Info
www.robinpowered.com
HQ
Boston, US
Founded 2014

Workforce productivity
US
Value Creations
Facts
Increased meeting room efficiency

Ease of mind for the entire organisation
Robin received $9.1 Million of funding from 9 different investors.

40% of people spend 30 minutes per day just finding spare rooms to work.
Why Innovative?
1. Robin in 3 key offerings
Geo-location
Total Transparency
iBeacons (to sense arrival of people or recognise empty rooms)
Automatic room booking
Easy search
Room analytics
According to research, 1/3 of

meetings are unplanned. So, if people
walk into a certain room, Robin
recognises them via iBeacons and
automatically updates the calendar
and books in this meeting until it goes
on.
B2B
Robin enables employees to see which

rooms are currently free. This saves
people a lot of time searching for a
free place to have a quick meeting.
Robin provides room analytics that

show how often rooms are used and
how many different employees use a
certain room.
Employees might get uncomfortable as such constant tracking would

make it feel like Big Brother is watching you. Their every move being
tracked by a device might not be appreciated with a lot of people due
to their right to privacy.
concept mapping by
Robin provides an online service that recognises the arrival of people in a certain room. The service automatically schedules in spontaneous meetings, or
indicated whether a room is being used or not.
Economical buyer
User buyer
Saves room-search time

(30 mins per day on avg)
Inc
Tag placement
User
Automatic
room booking
HQ
Inc
Inc
Estimote
(recommended)
Robin
Inc
iBeacons
Room analytics
Office manager
Business Model
Subscription plans
depending on room
($10 per room)

Robin charges a company based on the number of rooms they have.
One room is $10, up to 4 rooms is $40, up to 16 rooms is $160 and up
to 32 rooms (in multiple locations) is $320.
Companies save 120 hours if statistic of 30 mins/day is true.
B2B
iBeacon
data
Company

How much time do your employees spend to find a free room?
Is the aggregated amount of that time enough to be converted
into productivity?
Try for 1 room, its free!
3 beacons
for $99

Subscription based
concept mapping by
Showpad is a mobile sales acceleration platform that delivers contextual content to sales teams or channel partners on any device.
Key Info
www.showpad.com
HQ
San Francisco, US
Founded 2011

Sales and Marketing
US
Value Creations
Facts
Increased sales efficiency

Increased marketing efficiency
Pieterjan Bouten en Louis Jonckheere previously worked at Netlog, a social media website in Belgium. Then, continued
to build an app-studio called In the pocket.
Showpad received $60,5 Million in funding from three investors.
They have 500 customers in over 40 countries including Intel, BASF, Siemens, Schneider and Audi.
Why Innovative?
1. Showpad in 3 key offerings

Cloud storage
Analytics
Transparency
Always connected
Available Everywhere
Showpad provides enterprise

software available on tablet, mobile
and web apps underpinned with its
cloud platform. This enables team
members to access content for
prospective customers from wherever
they are.
B2B
Alignment
Showpad aligns both marketing and

sales reps in a simple way. This way,
marketing can be sure that the sales
team is using the most up-to-date
material and sales reps can easily
locate all files they need on-the-go.
Reporting
Showpad help sales and marketing

organizations work better together by
delivering powerful reporting on
content usage and sales productivity.
Sales can focus on selling while
marketing can optimize the content
that aligns to revenue goals.

Such service would take away the need for sales reps to actively
collaborate with the marketing department. This can lead to
misinterpretations of some content.
Just like dropbox, Showpad streams the right content to your
device, whenever connected to the internet. This could bring
along security issues of sensitive content.
concept mapping by
Showpad is a mobile sales acceleration platform that delivers contextual content to sales teams or channel partners on any device.
Economical buyer
User buyer
Assurance that most

recent version for
marketing is used
Analytics on most shared and

utilized documents
Direct feedback from

sales department
on content made
Inc
Marketing
department
HQ
Inc
Increased productivity
before/during/after
sales talk
Save time on
content search
Tool including
most recent content
Showpad
Better services
due to more informed
sales team
Inc
Sales
department
Inc
Customer
More leads
Inc
Platform for marketing and sales
Subscription fee of either

19 or 25 per user per month
Upper
management
Company
Business Model
Showpad has three types of subscription plans: a professional plan for
19 per user per month, a premium plan for 25 per user per month
and an enterprise plan that is customisable.
B2B

What % of productivity gains can be achieved with this service? Is
it more then 25/user ?
Would it save more than what it would cost per user per month?

Subscription model
concept mapping by
Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go. It also lets businesses plug in various
other apps and then aggregate progress feeds and previews together. On a mission to make working life simpler, more pleasant and productive.
Key Info
www.slack.com
HQ
San Francisco, US
Founded 2013

Communication
US
Value Creations
Facts
Increased productivity
Simplification
Slack was previously known as Tiny Speck. The company is founded by Stewart Butterfield, who happens to be the
founder of the photo-sharing platform Flickr.
A year after launching, the company raised $120 Million in funding and attracted high-profile users like Medium,
Soundcloud, Buzzfeed, etc with a valuation of $1.12 billion.
Why Innovative?
1. Slack in 3 key offerings

Communication platform
Crowdsourcing
Bottom-up management
Open
Offering
Channels
1
Team members can create open

channels where the entire team can
join and collaborate. Via each channel,
teams can share all kinds of files in
different formats. There are also
private channels, so say goodbye to all
those unnecessary emails!
B2B
Universal
Offering
Search
2
With slack you can find files and

search content across all channels
within your team. Its almost as easy
as googling.
Integration
Offering 3
Slack integrates all kinds of services,

so you can keep using the tools that
your team is already used to.

Its a new tool that only works sufficiently if everyone from the
team uses it. Also, some employees are fed up with trying out
new tools.
You can choose yourself when you want to be involved in the
conversation. Its impossible to force someone to be a part of a
certain channel, which is not the case when you email someone
and put them in CC.
concept mapping by
Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go. It also lets businesses plug in various
other apps and then aggregate progress feeds and previews together. On a mission to make working life simpler, more pleasant and productive.
Economical buyer
Increased productivity gains
(saves time)
User buyer
Inc
Team leader
HQ
Inc
Frustration of unnecessary CC emails

(external emails only)
Slack
Inc
Entire team
Real time communication
Inc
Various integrations possible

with other services used by the team
IT head
Team
Communication platform
Business Model
Slack uses a freemium model to earn revenue. Users can choose
between a free plan or go with a subscription plan for $6.67 per month
per user, that includes unlimited integrations and other features.
B2B
Subscription fee of $6,67

per month per user
(free up to 10k messages)

Decide how many integrations would be necessary
Choose subscription plan based on team needs

Freemium
Subscription with yearly discount
concept mapping by
Viloc is a company automating tool management for the construction industry. By placing a handy little transmitter on all the equipment of a construction
company, the equipment is directly linked to a web application at their office.
Key Info
www.viloc.com
HQ
Zandhoven, Belgium
Founded 2010

Asset management
BE
Value Creations
Facts
Usage maximization
Usage tracking
40% of all equipment in construction companies goes virtually unused.

20% of all equipment in construction companies don't correspond to the inventory.
The total amount of equipment theft in Europe adds up to 7 billion on a yearly base.
Why Innovative?
1. Viloc in 3 key offerings
Geo-location
Total Transparency
Tags on all your equipment
Viloc Tags are fastened to all kinds of

tools, from drills and grinding wheels
to hoisting equipment and generators.
Such a tag is a little transmitter that is
securely attached and protected
against sabotage.
B2B
24/7 access
The Viloc WebApp Gives 24/7 access

to the status and location of all
construction equipment.
The app integrates with all current
inventory systems.
The internal invoicing can also be
completely automated.
Geo-location equipment
Viloc helps to immediately locate and

inventory your equipment. Apart from
the fact that its just handy to know
where everything is, it results in far
less equipment being lost or stolen.

Companies know exactly when, where and for how long equipment is
used. Construction workers could feel like big brother is watching
them.
Thieves hate these tags. It makes it barely impossible to steal
equipment without noticing.
concept mapping by
Viloc is a company automating tool management for the construction industry. By placing a handy little transmitter on all the equipment of a construction
company, the equipment is directly linked to a web application at their office.
Economical buyer
Spend less
on equipment
Inc
Saves search time (5% of total productivity)
User buyer
Accounting
department
Saves costs for stolen goods
(10% of goods stolen annually)
HQ
Inc
Inc
Construction
equipment
Equipment
Inc
Tool usage data
Geo-localisation
Construction site
manager
Viloc
Inventory
management
Tag placement
Viloc Tags
Inc
5
Viloc Hubs
Maintenance
Setup cost
of 15 per tag
5
Viloc Cloud
Integration to existing network
IT & Union
representative
Ability to track employees
for mileage compensation
(when travelling)
Construction
company
0,5/ tag / month
Business Model
As a setup cost, construction companies pay 15 per tag.
The service provided by Viloc (cloud, data aggregation, integration on
Google Maps, WebApp) is prices at 0,5 per tag per month.
B2B

what is the % stolen or lost tools per year?
Free budget of 100,000 for implementation
Feasibility of ROI? (takes approximately 15 months)

Product-Service combination
Subscription based
concept mapping by
Wijeya Newspapers has a Chemical Leasing contract with its ink supplier. Payment is based on printed copies of newspapers rather than on
the kilograms of ink used. The ink supplier remains the owner of the ink. Both parties will be motivated to consume less ink with financial,
environmental and, in this case, even internal health benefits as a result. Long-term contracts and the sharing of expertise are some of the
prerequisites of chemical leasing.
http://www.wijeyanewspapers.lk/
Key Info
HQ
Colombo, Sri Lanka
Chemicals
LK
Founded
1979
Facts
Chemical leasing between Wijeya Newspapers and General Ink resulted in ink savings of around 15,000kg,
equivalent to approximately $50,000 per year.
Prints approx. 15 million newspapers/month.
Why Innovative?
1. Wijeya Newspapers (Chemical leasing) in 3 key offerings
Product as a Service
Vertical Integration
More with less
Different Channel
Wijeya Newspapers pays for the

service of printing a paper per copy
and no longer for the volume of ink
that is consumed per kg. The supplier
stays owner of the ink.
Use less / Pay less
Shared Expertise
Chemical Leasing encourages better

chemical management. The result can
be seen in environmental advantages,
as well as in consequential economic
benefits for both suppliers and users
of chemicals.
Wijeya newspapers shares know-how

about their industrial process and the
final product (newspapers). Their ink
supplier has expertise in the
appliances of different chemicals to
print with.

Stakeholders are dependent on longterm partnerships.
Full transparency concerning the created value of the project is key
to make Chemical Leasing work. Are companies willing to share
everything?
How much share of the profits does each party receive?
concept mapping by
Traditionally, suppliers sell bulk quantities of chemicals to end-users, and sell as much as possible in the interest of profit. By using such a
model, the inefficient use of chemicals is being rewarded. Therefore Wijeya Newspapers ran a pilot project to lease ink of their supplier.
The supplier offered the service of newspapers to be printed sufficiently no matter how much ink was used. Both parties shared expertise
to reduce ink consumption, waste and to increase profit.
Waste ink
Payment per printed newspaper
Inc
Other ink user
Recycled
ink
HQ
Inc
Print newspapers
Inc
Ink Supplier
Money
Newspaper
Wijeya Newsp.
Consumer
Share extra profits
Less Money
Inc
Less
environmental
impact
Waste Processer
Less waste
to be processed
Society
reputation
Business Model
The partnership has two revenue streams: 1. A reduction in cost by
lowering the ink consumption and 2. The supplier taking back waste
material makes it possible to sell unused ink again.
http://www.unido.org/
http://www.chemicalleasing.com/
http://leaseplan.com/
http://nl.mudjeans.eu/Lease-a-Jeans
Product as a service
Long Term Partnership
Shared profits
Shared expertise
Wranx provides employees quick, effective educational tools to become skilled in a number of areas.
Key Info
www.wranx.com
HQ
Founded 2014
London, UK

Employee training
UK
Value Creations
Facts
E f f e c t i ve s a l e s e f f o r t s p e r
employee
Automation
One of the biggest competitors for Wranx is Loop that raised $2 million in seed funding.
Wranx has a strong set of partners that include big players like Google and Amazon.
Why Innovative?
1. Wranx in 3 key offerings
Gamification
e-Learning platform
Employees shape their own carreer (intrapreneurship)
Learning technique
Wranx uses a learning technique

(Spaced Repetition Learning), that
was used by B2C services such as
Duolingo. This accelerated form of
learning helps companies to use this
already successful technique in a B2B
environment.
B2B
Gamification
The application uses gamification

elements to keep employees engaged.
Employees can review rankings and
achievements, that work as simple
incentives and provide valuable backend data regarding competency,
knowledge acquisition and expertise.
Mobile and desktop
Employees can use this service

wherever and whenever they want.
Continuous learning does not require
the classroom anymore.

HR will have less control over when and what employees will
learn.
It does not replace existing learning and development initiatives,
but HR managers might feel otherwise.
concept mapping by
Wranx provides employees quick, effective educational tools to become skilled in a number of areas.
Economical buyer
5
Motivated workforce
(as they choose their own
development plan)
User buyer
Upper
management
HQ
Inc
Learn
on-the-go
Gamified
learning
Employees
Learning
platform
Wranx sells a platform (undisclosed amount), where employees can

make use of a learning program to close their knowledge gap so they
can engage in more effective sales.
HR/IT
Platform fee
Business Model
Learning
platform
Inc
Track employee
competencies
Inc
No knowledge
gaps
Wranx
B2B
Inc
Effective work
force
Facilitate platform so employees can get used to an additional

learning game.
Organization
Software-as-a-service (Wranx provides the
software and platform to an organization)
concept mapping by
Zubie is a connected-car app that provides location tracking, driver scoring, alert and location sharing services by connecting each car to the internet
with a Zubie key.
Key Info
www.zubie.co
HQ
Sullivan Islands, US
Founded
2012

Automotive vehicle services
US
Value Creations
Facts
Safer driving
Increased maintenance efficiency
Zubie received a total of $25.8 Million in funding from 8 investors

Main competitors of Zubie are Automatic and Dash, claiming to be the fitbit for cars.
Why Innovative?
1. Zubie in 3 key offerings
Geo-location
Total Transparency
Gamification
Vehicle health alert
Zubie sends alerts about vehicle

health. In real-time employers can
receive notifications when an engine
problem occurs or if anything else is
wrong with the car. Thus, saving
further damage, costs and preventing
dangerous situations.
B2B
GPS tracking
Zubie provides a live map of all

vehicles on the road. Giving
information if and when someone has
left an important location without
driver involvement.
Gamified scoreboard
Users get ranked based on their

driving behaviour. This way,
employers can actively monitor
whether their employees are driving
responsibly. Each driver also gets a
scorecard to track and improve their
own driving.

As the Zubie key is connected to the internet, it is possible that the
network gets hacked. In case of cyber attacks, a lot of damage can be
done to the car and its data.
Employees dont want to be tracked (privacy concerns).
Employers were able to charge employees with anything, but now if
they can track employees accurately, they cannot charge employees
more than stated.
concept mapping by
Zubie is a connected-car app that provides location tracking, driver scoring, alert and location sharing services by connecting each car to the internet
with a Zubie key.
Economical buyer
5
User buyer
Easy tracking
for insurance
purposes
Accurate tracking
of mileage
Inc
Less Maintenance
costs
Upper
management
HQ
Inc
Automatic alert
when leaving or
reaching location
Insight into
driving behaviour
Supplier
Maintenance
Inc
Gamified
scoreboard
Zubie
Employees
Zubie key
placement
Inc
Zubie cloud
Zubie keys
$149.95 per year per key
IT Department
Companies with
company cars
Business Model
Zubie provides its services for an annual fee of $149.95 per vehicle,
which automatically gets renewed each year.
B2B

Test with a small team and get feedback from them on how their
experience has been.
Make sure your testing panel agree to use this service
themselves.

Subscription based
Product-service combination
concept mapping by
Made by Board of Innovation

We make corporates innovate like startups
more about our consulting & training.
Ready for B2C?

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VAB is a Belgian service provider helping anyone with mobility problems. In the last century VAB built the biggest
mobility club of Belgium offering several ways to make sure all their clients can enjoy driving even more.
In this case we focus on the VAB-Club and the extra benefits provided for members.
Key Info
http://www.vab.be
HQ
Antwerp, BE
Transport
BE
Founded
VAB: 1924
VAB-Club: 2014
Facts
VAB-magazine has the most readers of all magazines in Belgium.

Spokespeople of VAB are one of the important stakeholders in mobility lobby groups for both
Belgium and Europe.
Why Innovative?
1. VAB-Club in 3 key offerings
One Stop Shop
Connect with an expert
Service packs
Price transparency
Great Deals
Partners of VAB give interesting

deals to VAB-Club members.
Offers vary from gasoline to
energy and from car rental to
glass repair. Its communicated
that you can earn back your
entire membership fee.
Community
Being member of the VAB-Club

opens up a lots of exclusive
services.
To illustrate: If you want to sell a
car, VAB certifies it and offers it
for sale to the other members of
the community.
All-in-one-price
All de reductions and extra

service you receive as a member
are included in the price you pay
for your subscription of the
mobility service of VAB.

Will companies give reductions for your clients?
concept mapping by
VAB provides support in case clients have an immobility emergency with their car or other way of transport (eg.
motorbike). The VAB-Club is a community with extra services VAB gives to its members. Partners use the
community of VAB-Club members as a platform to make their brand or service more visible.
Visibility on website &

in VAB magazine
HQ
Inc
VAB
Inc
Inc
Inc
Inc
Q8
(gasoline)
Luminus
(energy)
Hertz
(car rental)
Etc.
Partners of the VAB-Club
Referral fee
(% per conversion)
VAB services
5
Membership
VAB-Club
Subscription
VAB services
Buy from
partner with a reduction
on normal sales price
Club Member
Business Model
VAB receives referral fees when Club members pay something
to partners. The club does also create value for its members so
it gives VAB a competitive advantage. In an indirect way the
partners pay back a part of the members subscription.

earnieland.com
Online community
Subscription Service
B2B2C
Broker Model
Uber is an on-demand ride service that connects passengers with drivers of cars through an app. Anyone with a
drivers license, a new car & no traffic ticket can become an Uber driver.
Key Info
www.uber.com
HQ
San Francisco, US
Transportation
SF
Founded
2009
Facts
Despite being banned in Brussels, Uber is still offering its service to local customers.
Uber has raised over 8 billion in funding from 70 investors.
Why Innovative?
1. Uber in 3 key offerings
Shared Economy
Mobile internet
Big data (for pricing)
Cashless payments
Enriched information
Passengers can see the average

rating, the names & a photo of
their drivers before the car
arrives. After the ride, they can
also rate the driver, just as the
drivers can rate the passengers.
Flexible pricing
The price of the ride depends on

the demand. If high demand,
then the price increases.
However, users can always
request a fare quote to have an
idea of how much the trip will
cost.
Increase use
By letting anyone with a decent

car & driving ability earn extra
money in their spare time by
becoming an Uber driver, Uber
is increasing the use of existing
cars.

The taxi industry argues that Uber undercuts prices & less
secure/safe for the users. To Ubers defence, it screens all
potential drivers & let go of drivers with an average rating
below 4 out of 5.
You can not pay by cash & have to store your credit/debit
card information on Ubers website in order to be able to
use the service.
concept mapping by
Uber is an on-demand ride service that connects passengers with drivers of cars through an app. Anyone with a
drivers license, a new car & no traffic ticket can become a Uber driver.
1
Reputation
Driving App
Exposure
Trust
-5% to -20% commission
Insurance
Drivers
HQ
Inc
$ / trip
Uber
Passengers
Trips on demand
(via app)
Car driving for Uber
Referral
Voucher
Voucher
Business Model
Uber takes a 5-20% commission on all the rides made
through its service. Since all payments is done automatically
through the app, Uber ensures to capture a part of the
transaction.
Future
passengers
Future Purchase

https://www.lyft.com/
https://www.side.cr/
https://relayrides.com/

Platform based
Crowd based
The Humble Bundles are a series of collections ("bundles") of video games, music albums or eBooks that are sold
and distributed online at a price determined by the purchaser. The bundles are typically offered during a twoweek period; sales often include bonus games or media offered mid-week through the sale for those that have
already purchased the bundle or otherwise pay more than the average.
https://www.humblebundle.com
Key Info
HQ
San Francisco, US
Gaming
US
Founded
2010
Facts
Initially focussing only on indie games evolved to many shapes of digital content
Over $75 million being raised for charity (08/2016)
Minimum purchase price is $1, every 2 weeks a new bundle is offered.
Why Innovative?
1. Humble Bundle in 3 key offerings

Involve charity
Full transparency
Fully digital
Get a bundle of digitals
Pay what you want
Divide the profit

Bundle offerings are typically 2week periods where between
three to five games are offered.
People can set their own price,
but of they pay more than the
average, they get an extra
product.
Bundles are offered at a paywhat-you-want model. The

purchaser is able to name any
price for the bundle. Prices may
vary between $1 and $10.000.
The interface gives users the

chance to determine how to
distribute their contribution as a
split between the developers,
the charities for that event and a
"Humble tip"
Clients are in control of who gets the biggest share of

the revenue.
The smart incentive system, beat the average, raises
the average price donated over time. Early customers
will get more for less.
concept mapping by
The Humble Bundles are a series of collections ("bundles") of video games, music albums or eBooks that are sold
and distributed online at a price determined by the purchaser. The bundles are typically offered on a semi-regular
basis during a two-week period; sales often include bonus games or media offered mid-week through the sale for
those that have already purchased the bundle or otherwise pay more than the average.
HQ
Inc
Set your own price
Humble Bundle
Gamer
Digital games
Set %
commission
Set % donation
5
Inc
Set % donation
Charity
Content Owners
Business Model
Humble Bundle is fully dependent on the pay-what-you-want
concept. People can choose what goes to the author, charity
and Humble Bundle itself (what they call the Humble tip). On
average, 15% of the total funds.

http://genero.us
Pay-what-you-want restaurants
Radioheads album - In Rainbows

Pay-what-you-wantmodel
Charity-based
Split the profit
Tesla Motors designs, develops, manufactures and sells premium electric vehicles (EVs) to consumers and advanced
electric vehicle power train components to manufacturers. This case focuses on Teslas Supercharger network.
http://www.teslamotors.com/supercharger
Key Info
HQ
Palo Alto, California, US

US

Automotive industry
Founded
2003
Facts
Co-Founder and CEO Elon Musk also founded Paypal, SpaceX and serves as president of SolarCity.
A Supercharger charges 10 times faster than your home plug would be able to.
Tesla Motors says a new version of the Model S electric car is the quickest production car in the
world from zero to 60 miles per hour.
Why Innovative?
1. Tesla Motors in 3 key offerings

Rise of customer experience
Cross industry companies
Guilt-free is the new status symbol
Free use of Patents
Free Charge
or Battery swap
The batteries of Tesla charge

faster and last longer than any
other on the market. Since June
2014, Tesla allows all other car
manufacturers to use their
technology free of charge.
Establishing a standard for EVs
is what Tesla aims at.
When you buy an EV with Tesla

Technology, you pay a surplus
for the electricity it will
consume in its entire lifetime.
At a power station you have the
choice: a free charge or a 90
seconds battery swap for 50 in other words: free or fast.
Super Charger Network

Drivers can travel throughout the
U.S. and Europe along well
traveled highways with the
Supercharger Network. At these
stations Tesla cars (and other EVs
with Teslas technology) can be
recharged 50% within 20minutes.

All car competitors using Teslas technology, will have to
sell their cars with a prepaid energy plan for the full
lifetime of the car. In fact, they sell Teslas services.
Currently, the roughly 40,000 Teslas on the U.S. roads
contain 3.3 gigawatts of storage, equal 14% of total U.S.
grid storage. Their influence on global energy levelling will
only rise the coming years.
concept mapping by
Tesla Motors designs, develops, manufactures and sells premium electric vehicles (EVs) to consumers and advanced
electric vehicle power train components to manufacturers. This case focuses on Teslas Supercharger network.
Inc
Inc
Power Station
Power Station
Super fast
Charging
Battery Swap
Maintenance
Solar Panels
SuperCharger network
5
50/swap
Reputation
Building &
Maintenance
Chargers
1
Tesla car
HQ
Inc
Solar City
Tesla Motors
Money
5
reputation
60k (car)
1500
(powerplan)
Tesla Owner
Community of Tesla Owners
Electric Vehicle
Inc
Other car
manufacturers
Business Model
Drivers pre-pay their energy for the next 10 years, Tesla on
its turn invests the money in the Supercharger network and
makes sure the energy provided becomes cheaper.
Tesla Owner
1500
(powerplan)
Free use
of patents
Free
Service
car
1500
(powerplan)

BMW i DC Fast Chargers
www.car2go.com
EV owner

Open Source
Vertical integration
Cross Industry
Competitors pay Tesla for every car using the network.

Shiply is a UK-based company providing an internet marketplace where transport service requesters may list
items they need to move, and where providers of transport services can bid in a reverse auction format. Filling up
unused delivery spaces , CO2 emissions are reduced and customers get better prices.
Key Info
http://www.shiply.com
HQ
London, UK
UK
Transportation
Founded
2008
Facts
Currently over 57.000 transport providers listed on shiply.com and 2 million users.
As Shiply depends on reaching a critical mass of users, a partnership with eBay was developed.
Why Innovative?
1. Shiply in 3 key offerings
e-Commerce (delivery)
Online matchmaking platform
Get the best deal
Valorize Overcapacity
Request a transport service
After creating an online account,

consumers list what they need
to ship and provide details about
pickup, delivery and shipment
dates. Anything from a pet
carriage to a car can be listed.
Users get the best deal
Transport providers then bid for

the shipment, potentially
turning unused space in their
trucks into profit. Shiplys
system means that as companies
try to outbid one another, users
typically save about 75% on
their shipping costs.
Reducing CO2 emissions
25% of European lorries run

completely empty. By filling up
this space, Shiply makes sure
trucks get extra cash for unused
space, and saves consumers
money. Of course, its beneficial
in terms of reducing CO2
emissions too.

Users dont get a quote immediately. They dont know
what the shipping costs will be in advance.
concept mapping by
Shiply is a UK-based company providing an internet marketplace where transport service requesters may list
items they need to move, and where providers of transport services can bid in a reverse auction format. Filling up
unused delivery spaces , CO2 emissions are reduced and customers get better prices.
Transporting Service
Money
Bidding Acceptance
Auction fee
4 - 10 %
HQ
Inc
Requester
Inc
Transport
service provider
Shiply
Request
Transport Availabilty
Competition
Inc
Bidding
Transporter
Service Providers
Business Model
Shiply works as a broker, taking a commission on transactions .
Transport service providers bids are subjected to a tiered fee
structure (4%-10%, depending on the amount of the
transaction) called the success fee. Additional, an Auction
Service Fee is requested which covers the online service.
Transport
service provider

http://www.uship.com
http://www.anyvan.com
http://klickcouriers.com

Broker Model
Reverse auction format
Partnership model
San Francisco Municipal Transportation Area established SFpark, to use new technologies and policies to improve
parking in San Francisco. Parking spaces are provided with a sensor, detecting parking availability. By collecting
and distributing real-time information about where parking is available, drivers can quickly find open spaces. To
help achieve the right level of parking availability, SFpark periodically adjusts meter - and garage pricing up and
down to match demand.
http://www.sfpark.org
Key Info
HQ
San Francisco, US
Transportation
US
Founded
2010
Facts
The SFMTA will use the results of the SF park pilot evaluation to develop a proposal for
expanding the SFpark approach to the SFMTAs other meters, lots and garages in the city.
SFpark encourages independent developers and researchers to use its public API, open data and
open source code to create new apps and data visualizations that support the project.
Why Innovative?
1. SFpark in 3 key offerings

Data Monitoring
Public Transport 2.0
Big Data
Open Data & Full Transparency (API)
Detects available spaces
Parking sensors detect parking

availability. Users can check the
availability of spaces online, via
text message or smartphone,
before theyre heading to their
destination.
Demand Responsive Pricing
Parking prices are incrementally

raised or lowered in SFpark
areas based on demand. Rates
may vary by block, time of day or
week; they change no more than
once a month and only in small
increments (max +$0,5/time).
Special event pricing
During special events, parking

meters on blocks within walking
distance of the ballpark operate
until 10pm Monday to Saturday
and are priced between $5 and
$7/hour for events.

Demand-responsive pricing encourages drivers to park
in underused areas and garages, reducing demand in
overused areas. The user has to check the best price
each time he heads to a new destination, which can be
experienced as a hurdle.
concept mapping by
San Francisco Municipal Transportation Area established SFpark, to use new technologies and policies to improve
parking in San Francisco. Parking spaces are provided with a sensor, detecting parking availability. By collecting
and distributing real-time information about where parking is available, drivers can quickly find open spaces. To
help achieve the right level of parking availability, SFpark periodically adjusts meter - and garage pricing up and
down to match demand.
Location
Inc
Partner
more
Parked car in
overused area
Parking space
Inc
Money
Partner
HQ
Inc
Application
Experience
SFpark
Car @ home
Development
Where to go
5
Inc
less
Location
Parked car in
underused area
Partner
Parking space
Pilot Partners
SF car owner
Business Model
SFpark makes money with providing parking spaces in San
Francisco city-area. Parking prices are incrementally raised or
lowered in SFpark areas based on demand.

https://www.bicing.cat/
http://waze.com
http://www.moovitapp.com/
Open Data
Dynamic Pricing Model
Public Service
Match Demand/Supply
Sealed is an energy company that guarantees savings from home efficiency improvements. After efficiency improvements are installed by local partners,
Sealed replaces existing energy bills with a single Sealed energy Bill guaranteed to be lower than normal.
Key Info
http://www.sealed.com/
HQ
New York City, NY, United States
Energy
US
Founded
2012
Facts
Sealed is the first energy company that guarantees energy bill savings from home efficiency.
Team description on their website: Team Sealed is a passionate group of nerds that want to make energy efficiency a
complete no-brainer for every single homeowner.
Why Innovative?
1.Sealed in 3 key offerings
Big data
Energy savings
Global warming
Simplification
One-stop shop
Free energy assessment
Homeowners will have a free

assessment by a contractor partner to
see where energy can be saved.
Home improvements
A Sealed energy advisor will create a

customised plan for the customer and
then implement all efficiency
improvements.
One bill
Sealed will become your utility billing

agent, paying your energy bill and loan
payments. Hereby, customers only
receive a single bill Also Sealed
guarantees savings compared to
previous scenario.

Sealed reduces the energy usage of homeowners. Utility companies
sell less energy which is why they could become hostile or indifferent
towards the business model of Sealed.
If the assessment is free, whats the catch? Consumer might feel
that Sealed will take away all the savings and keep it for themselves.
concept mapping by
Sealed is an energy company that guarantees savings from home efficiency improvements. After efficiency improvements are installed by local partners,
Sealed replaces existing energy bills with a single Sealed energy Bill guaranteed to be lower than normal.
Utility and
energy bills
5
Sealed keeps
part of monthly savings
HQ
Inc
Sealed
1
Free energy
assessment
Energy
companies
Referral fee
Salary
Inc
Free energy
assessment
Inc
Single bill
Single
payment
Right to
direct debit
Energy
(gas, electricity)
Money for services

Local contractor
Inc
Home owners
Optimises energy
consumption
Boiler, etc.
Engy assesment
partner
Business Model
Partners

Sealed makes money if home owners save more on their energy bills than
Sealed guarantees. They take a 20-25% cut of the savings recurring on a
monthly basis (as each new situation becomes the previous situation)

doorsteps.com

Broker Model
Partnership
B2B2C
Sanergy builds and franchises low-cost, high-quality sanitation facilities called Fresh Life Toilet (FLT) to make hygienic sanitation
affordable and accessible throughout Africa's informal settlements. They collect the waste on a daily basis and convert the waste at a
centralized facility into useful by-products.
Key Info
https://www.saner.gy
HQ
Nairobi, Kenya
Sanitation & Waste Management
Founded
KE
2010
Facts
Sanergy experienced tremendous growth in 2014. They started the year with 372 toilets run by 192 Fresh Life
Operators. By the end of 2014, they successfully launched 623 franchises to 295 FLOs.
Each toilet is sold to individuals for around $500 each. A 14-strong "Fresh Life frontline" team collects the waste
each day and takes it to a processing site, where it is turned into organic fertiliser.
Why Innovative?
1. Sanergy in 3 key offerings

Reverse Innovation
Micro Franchising
Sustainable Processes
Franchise Model
Fresh Life Operators become

franchise partners: apart from the FLT
they get training, access to financing,
ongoing operational and marketing
support, and a daily waste collections
service. FLOs supply toilet paper, soap
& a hand washing stand.
Collect Service
Waste is collected on a daily basis.

Each toilet has 2 removable waste
cartridges. Sanergy organizes a daily
waste collection, included in the
franchising service.
Convert Waste
Sanergy converts the waste at a

centralized facility into useful byproducts such as organic fertilizer and
renewable energy. East Africa faces a
3GW shortage and is actively in
demand for consistent supply from
renewable sources.

What do people think about using human manure as part of growing
their food?
Is the business model sustainable enough? If sanitation services
aren't commonly used or culturally appropriate, would the
community be willing to pay for it?
concept mapping by
Sanergy builds and franchises low-cost, high-quality sanitation facilities called Fresh Life Toilet to make hygienic sanitation affordable and
accessible throughout Africa's informal settlements. They collect the waste on a daily basis and convert the waste at a centralized facility
into useful by-products.
Inc
Horticultural
company
Consumer
$0,06
Fertilizer
300-600
/ ton
HQ
Inc
Toilet
Service
Fresh Life
Toilet
5
Sanergy
Toilet paper,
Soap, ...
Right to use
brand
Fresh life
operator
Fresh life
operator
Inc
Company
500
Money
Fresh Life Entrepreneurs

Daily waste
collection
Business Model
For Sanergy, it is the waste-to-fertilizer side of the business that is the
real driver of revenue. They collect this waste through their not-forprofit franchising brand Fresh Life Toilets, supporting entrepreneurs in
emerging markets.
Waste
http://fanmilk.com
http://visionspring.org
http://ruralspark.com
http://nuruenergy.com
(micro-) franchising model

business in a box
micro-financing
community of entrepreneurs
Redfin provides real estate search and brokerage services through a combination of an online real estate platform and access to local real
estate agents
Key Info
http://www.redfin.com/
HQ
Seattle, WA, United States
Real estate
US
Founded
2004
Facts
Redfin serves 23 markets in the USA and has cleared more than $13 billion in home sales
More than 10,000 customers buy or sell a home with Redfin each year.
Why Innovative?
1. Redfin in 3 key offerings
Data transparency
Big data
End-to-end consumer experience
Real estate data
Using online search tools offered by

Redfin, customers can search for
homes and provides them market data
on the surrounding neighbourhood,
property history, public records and
schools.
Transparency
Customers review the real state agent

upon which the commission of the
agent is based on. Redfin also has a
network of real estate agents that can
meet buyers on home tours and can
give advice based on data.
3D Walkthrough
Redfin enhances the customer

experience by enabling potential
buyers to go through a 3D viewing of a
house.

During a 60 Minutes TV interview in 2007, CEO Glenn Kelman called
real estate "the most-screwed-up industry in America," which led to
harsh criticism from brokers in blogs and at real estate conferences.
In 2012, Redfin received criticism again regarding using imprecise

data. Redfin took the tool offline.
concept mapping by
Redfin provides real estate search and brokerage services through a combination of an online real estate platform and access to local real
estate agents
HQ
Inc
Redfin
Benefits + salary
+ cust. satisfaction
bonus
1.5% of the
purchase price
Inc
Data on
real-estate
Inc
Online Tools
Home-seller
Online Tools
Redfin agent
Advice and curation
services
1.5% of the
purchase price
Partner agent*
Real Estate Agents
Buyer
Advice and curation
services
* A partner agent is selected when no
Redfin agent is available or when you
choose this option yourself.
Business Model
Redfin acts as a brokerage and earns its revenue when customers buy or
sell homes through Redfins real estate agents. The customers refund is
calculated on a sliding scale and based on the list price of the home.

www.doorsteps.com

End-to-end brokerage model
Online and offline combination
Recyclebank is an online platform that motivates individuals and communities with an incentive program to help
people live a sustainable life. With a mix of education, rewards and impact metrics Recyclebank changes consumer
behaviour. The points earned can be redeemed at partner retailers for deals and discounts.
Key Info
https://www.recyclebank.com/
HQ

Waste industry
US
Founded
2004
Facts
Recyclebank is the largest green social network of 4.8 million members, has increased recycling
rates in +300 communities and partnered to recycle nearly 3.8 billion pounds of waste in total.
In 2013, Recyclebank has been ranked as #37 in Fast Company's World's 50 Most Innovative
Companies for making eco-friendly behaviour a big game
Why Innovative?
1. Recyclebank in 3 key offerings

Sustainability
Digital currency
Create awareness
Points
By engaging and incentivising

the user online and offline,
members can earn points and
rewards for making their life
sustainable that can be
redeemed for products and
services.
Discounts and deals
Partnered up with local and

national retailers and brands,
members of the Recyclebank
can redeem their points for
discounts and deals at more
than 4,000 reward partners and
at their own online store One
Twine.
Brand engagement
Recyclebank enables brands to

interact with key audiences. The
points/digital currency allows
Recyclebank to promote brands
authentically, and provides
consumers with the motivation
and tools to engage with
measurable results.

The endorsement of one recycling scheme by local
authorities could shut down the debate on what other
policy options are available.
concept mapping by
Recyclebank is an online platform that motivates individuals and communities with an incentive program to help
people live a sustainable life. With a mix of education, rewards and impact metrics Recyclebank changes consumer
behaviour. The points earned can be redeemed at partner retailers for deals and discounts.
Government
Green community
HQ
Inc
Recyclebank
Points
or discounts
Consumer
% of savings on
landfill costs
5
Referral fee
Leads for
partners/ advertisements
5
Inc
Pay with points
Discounted price
Product
One Twine
Business Model
Governments save money by generating income from recycling and
cutting down on their landfill costs. They share those savings with
Recyclebank. Second revenue stream comes from the brands that
pay for the opportunity to display their ads and sponsored content,
to induce people to sample their products.

http://www.earnieland.be/
http://www.ecomarket.com/
http://www.changers.com

Partnership
Credit system
B2C, B2B and B2G
Quirky brings new consumer products to the market by enabling interaction between the online global community and Quirkys product design staff. Then, the design staff
co-creates the products to bring them to life. The platform works as a social network for product development.
Key Info
www.quirky.com
HQ
New York, US
US
E-commerce,
Founded
2009
Facts
Quirky was founded in 2009 by Ben Kaufman, who is also the companys CEO. Quirky is Kaufmans third entrepreneurial
venture. He previously founded Mophie and Kluster.
The company received $175.3 Million in funding from a total of 10 investors.
Why Innovative?
1. Quirky in 3 key offerings
Crowdsourcing
E-commerce
Co-creation
Submit ideas
Anyone can submit an idea that is

according to the guidelines and
requirements made by Quirky. After
submitting the idea, the community
decides whether they will pursue making
the product or not.
Weekly voting
Every week, industry experts, users and

members of the community gather to
vote on the products they will work on.
Co-design
If you see a product you are interested in,

you can help do-design it. The attributes
you can help with range from colour to
price to the look and feel of the product.

What happens to the ideas that are submitted but not chosen to be
worked upon, even though the inventor paid money for it? Who owns
the product?
concept mapping by
Quirky brings new consumer products to the market by enabling interaction between the online global community and Quirkys product design staff. Then, the design staff
co-creates the products to bring them to life. The platform works as a social network for product development.
30% of profit on product
HQ
Inc
$99
Idea
Product
Idea creator
Quirky
Product buyers
5
Exposure
Money
Platform
30% of profit
based on
contribution
Influencers
Product if minimum
threshold is reached
Designers
Supplier
Co-designing
product
Community
Money
Business Model
Creators that wants to submit their idea, pay $99 to Quirky regardless of it
being produced or not. Furthermore, Quirky keeps a small percentage of the
revenue from products of the e-Shop.

/

E-commerce
Fixed commission
Co-creation
PatientsLikeMe is an online platform that connects patients with similar conditions to share real-world health experiences. The
company monazites on aggregate data by selling it to medical organisations.
Key Info
www.patientslikeme.com
HQ
Cambridge, US
Health & BioTech
US
Founded
2004
Facts
Started as an online community for ALS patients, the company expanded its scope to any patients with any
condition, including pets.
Patients Like Me recently signed its first partnership with an academic health center (Dec 2014).
Why Innovative?
1. Patients Like Me in 3 key offerings
Healthcare 2.0
Quantified Self (Trackers)
Big Data
Online Community
Health Tracking
Aggregate Data

Still concerns about the privacy of the people behind the data
PatientsLikeMes online platform is

designed to easy share your medical
data in a secure & private way.
Community members can share, find
and learn from the available data. e.g.
compare treatments, symptoms, etc.
Chart your health over time and

contribute to research that can
advance medicine for all.
PatientsLikeMe aggregates the data

people share about their conditions in
order to sell it to their partners such
as pharmaceutical companies and
biomedical companies.
People can take wrong decisions by acting as their own doctor.
concept mapping by
PatientsLikeMe is an online platform that connects patients with similar conditions to share real-world health experiences. The
company monetizes on aggregate data by selling it to medical organizations.
Inc
Pharma
companies
Patients
Inc
Free community service
Personal
Data
HQ
Inc
Money
Health insurance
companies
Inc
PatientsLikeMe
Gathering Data
Patients Data
Medical service
companies
Inc
Patients
Medical device
companies
Patients with
similar diseases
Health Sector
Business Model
Patients like me offers a free health community service to its users. They
make money by selling the data, generated by the community, to
pharmaceutical companies.

Facebook, Pinterest, Instagram (selling user data)
http://23andme.com

Selling (Big) Data
Online community
B2B2C
OpenDesk is a platform for designer and open source collection of furniture that customers can make themselves for free or order unassembled from a local
maker with a CNC machine. Basically, it does to Ikea what AirBnB did to hotel chains. All designer products without the designer price tag.
Key Info
https://www.opendesk.cc/
HQ
London, United Kingdom
Furniture
UK
Founded
2013
Facts
Since OpenDesk started in 2013, they attained 400 professionals in 37 different countries.
Designs were featured in the London Design Museum, Wired UK, the CNAP in Paris and Domus magazine, and
have been downloaded >30,000 times for DIY
Why Innovative?
1. OpenDesk in 3 key offerings
Digital fabrication
Peer-to-peer production
Open-source furniture
Designers
Customers can buy designer furniture

on the website. For every design sold,
the designer receives a royalty. Their
designs are directly sold to customers
under their own brand, name, terms
and keep all rights themselves.
Make it yourself
Customers can download design

furniture templates for free. With the
templates, they can make their own
furniture for non-commercial purposes
and for commercial use, customers are
connected to a local maker through the
network.
Get it made
A vast network of professional makers

can fabricate, finish and deliver the
furniture. Under a re-seller licence
makers can reproduce the designs and
sell them for their own profit (only for
CNC products).

Digital fabrication changes the manner how furniture is developed
and manufactured. At the same time, the internet allows designers to
share their designs online and gather feedback during the design
process. It challenges the traditional relationship between the
designer, retailer, manufacturer and customer.
Designers have no control over production and materials. Who is
responsible then?
concept mapping by
OpenDesk is a platform for designer and open source collection of furniture that customers can make themselves for free or order unassembled from a local
maker with a CNC machine. Basically, it does to Ikea what AirBnB did to hotel chains. All designer products without the designer price tag.
Makers
price
Design
Templates
HQ
Inc
Reseller
Licence
Local Makers
Licence
OpenDesk
Designers
5
Service of making
furniture
Royalty fee (5-8%)
Feedback
Makers price
+ 20%
Review,
Ratings
Platform
Free
Design template
Furniture
Consumer (gets
it made)
Consumer (DIY)
Business Model
OpenDesk sells furniture upon which it receives a platform fee, the
designer receives a design royalty and the maker covers the
manufacturing costs by quoting the manufacturing price for the product
themselves. On top of the maker price OpenDesk charges 20%.

http://www.3dhubs.com/
https://www.airbnb.com/
https://www.quirky.com/
Freemium
Communities
Peer to peer
Royalty system
Pact is a check-in app that uses both negative and positive financial incentives to help you stay healthy.
Members receive cash rewards when they meet their pact, paid for by those who did not exercise.
Key Info
HQ
San Francisco, US
Sports & Fitness

US
Founded
2010
Facts
The GymPact App has a success rate of 92%.
Pact - formerly known as GymPact - rebranded themselves on 1 Jan 2014 and added two new nutrition-based
goals, made possible by a partnership with MyFitnessPal.
Why Innovative?
1. Pact in 3 key offerings
P2P (peer-to-peer)
Negative incentives to reach goals
Make Money app
Third Party Apps
Once you connect the Pact app to

your account with the partner app,
workouts will be automatically
imported from third party workouts.
Check-In Tracking
Users can check-in their gym, and

must stay there for at least 30
minutes for their check-ins to count.
Pact has GPS checks in the
background that auto-check you out
when you leave the gym.
Real Cash Reward
Falling short of your gym pact, veggie

pact or food logging pact will cost you
real money. Complete your pact, and
you get to profit from the penalties
paid by other people.

Penalty for not meeting your commitment ( $5) is much higher than
making it ($0.25-0.50 per workout).
concept mapping by
Pact is a check-in app that uses both negative and positive financial incentives to help you stay healthy.
Members receive cash rewards when they meet their pact, paid for by those who did not exercise.
Data
Inc
UP
Sport Hero
5
HQ
Inc
Exposure
Inc
Commitment
Pact
PACT
RunKeeper
Veggie
Motivation
Data
Inc
Rewards*
MyFitnessPal
Third Party Apps
Diet tracker
PACT users
*Rewards for achieving a set goal range
between 30 cents to $5 per week.
Business Model
With the motivational service for free, Pact takes a cut when they pay
out to members who successfully met their pact.
Check-in / logging
data
http://healthrally.com/
http://runkeeper.com
http://meetcarrot.com
http://studypact.com

Right to charge credit card
Monetize check-ins
Discounts
Narrative, is a small wearable, automatic lifelogging camera which takes one picture every 30 seconds. The Narrative-app gives users a
searchable photographic memory, that can be shared through social media.
Key Info
HQ
San Fransisco, US
Consumer Goods
US
Founded
2012
Facts
Crowdfunded as Memoto on Kickstarter (Nov 2012) for $550K, with +2800 backers
Founded in Sweden, from day 1 launched worldwide
*Narrative Clip 2 launched in 2015. It will feature a wide-angle lens and HD sensor.
Why Innovative?
1. Narrative in 3 key offerings
Quantified Self (Trackers)
Lifelogging
Momentification
Wearable Hardware
Narratives wearable camera

automatically snaps every 30 seconds
of your life. Keep your mind and hands
free when it matters, while still being
able to collect and share your stories.
Wireless Access*
The Wi-Fi automatically uploads and

safely stores your photos in the
Narrative Service when connected to
a power outlet in reach of a
recognized network. Bluetooth
enables a convenient remote control
of your Narrative Clip 2.
Automatic Organization
Pictures are automatically put

together into 20 or 30 activities on a
daily base in order to make sense of
the large data output (+/- one million
pics a year). Easy to tag and easy to
search.

Raising concerns on integrity and privacy issues, and whether the
use of the product in public might come into conflict with (local)
legislations.
concept mapping by
Narrative, is a small wearable, automatic life logging camera which takes one picture every 30 seconds. The Narrative-app gives users a
searchable photographic memory, that can be shared through social media.
$9/month*
Consumer
Geolocation, etc.
Cloud Service
HQ
Inc
Moments
Narrative
Narrative Clip
Consumer
5
*Free subscription plan will

be added in spring 2015
$149
Narrative Clip
owners
Business Model
Selling camera devices ($149) + subscription* service on the data
storage system ($9/month).
*free plan will be added in spring 2015

http://jawbone.com
http://fitbit.com
http://nespresso.com (Bait & Hook)
Bait and hook

Online service (app) + Offline product (device)
Main device + add-ons
Social Media Interaction
Karma is a pay-as-you-go mobile hotspot. You purchase the device for $99 and refill data onto it at the rate of $14 per
1GB. The purchased data will not expire. The more you share your mobile hotspot the more free data you earn.
Key Info
https://yourkarma.com/
HQ

Telecom
US
Founded
2012
Facts
The Dutch founders of Karma believe that social bandwidth will innovate the mobile
telecommunications experience.
Accepts Paypal and Bitcoin as payment method. Also customers can choose a pay-as-you-go
method.
Why Innovative?
1. Karma in 3 key offerings

High pricing per GB
Rollout of 4G
Mobile devices
Free of contracts
You pay $99 for the mobile

hotspot device, which comes
with 1GB free data usage. If you
need more data, you can buy it
pay-as-you-go: $14/GB
There are no contracts at all, no
minimum to buy.
No monthly fees
You will only pay for the data

you use and none will go to
waste on less data-heavy
months. Your data never
expires.
Social bandwidth
New users connecting with your

mobile hotspot earn 100 MB
and you as well. Up to eight user
can connect to Karma at the
same time. There's no limit to
how much data you can earn.

Multiple users depend on the kindness of the owner of
Karma to get internet
concept mapping by
Karma is a pay-as-you-go mobile hotspot. You purchase the device for $99 and refill data onto it at the rate of $14 per
1GB. The purchased data will not expire. The more you share your mobile hotspot the more free data you earn.
Karma Users
Free 100 Mb
New user
without hotspot
Registration
Internet Providers
Free 100 Mb
Inc
Wireless
Internet
Clearwire
5
Inc
Access to 4G Network
Simplexity
Money
$99
HQ
Inc
Karma
Karma Hotspot
1Gb Free
User with
Karma Hotsport
Connectivity Credits
5
$14/GB
4G connection
Business Model
Karma sells the Karma hotspot for $99 and additional
bandwidth for $14 per gigabyte. If you like to purchase a data
pack, Karma offers some discount: $50/5Gb & $180/20Gb

/

Pay-as-you-go
Peer-to-peer
Credit system
Kaggle is an online platform where companies can post data analysis challenges for predictive modeling and analysis. In addition, the
platform serves as a online community for statisticians and data miners from all over the world.
Key Info
www.kaggle.com
HQ
San Francisco, US
Research & Eduction
US
Founded
2010
Facts
+140.000 data scientists (+100 countries) compete against each other on the platform,
Price pools range from $0 to $1 million per challenge
Kaggle in Class hosts free projects for hundreds of universities around the globe.
Why Innovative?
1. Kaggle in 3 key offerings

Crowdsourcing
Open Source
Big Data
Connect with experts
Competitive Analytics
Consulting Platform
Ensemble Techniques
On Kaggles online platform

companies can post data analysis
challenges. The host provides all the
necessary data and a description of
the problem. Every challenge is
assigned a prize pool and a deadline.
Using the power of their entire

community of data scientists, Kaggle
helps companies to anonymize data,
design, frame and run a data
competition as well ass integrate the
winning model into their operations.
Kaggle is introducing big data into the

energy industry, allowing E&P
companies to increase production
while minimizing costs. Ensemble
techniques are more powerful than
the standard univariate and
multivariate approaches
Due to the openness of the challenges, its hard to cover sensitive

datasets.
Private challenges, where every participant is background

checked and subject to an NDA, are one of Kaggles solutions to
this problem.
concept mapping by
Kaggle is an online platform where companies can post data analysis challenges for predictive modeling and analysis. In addition, the
platform serves as a online community for statisticians and data miners from all over the world.
*Fixed fee plus a proportion

of prize money
Kaggle Fee*
Raw Data + Challenge
Inc
Company
Community Access
Competition Platform
Data Models
Winning
model
Prize Money
Ownership
1
Connect with
other experts
HQ
Inc
Exposure
Kaggle
Data Scientist
Competition
Winning models
Data Scientist
Data Scientist
Kaggle Community
Business Model
Kaggle receives a listening fee for each competition posted on the
platform plus a proportion of the prize money.

http://topcoder.com
http://www.innocentive.com
http://quirky.com

Online community competition
Crowdsourcing model
Jawbones UP is a wristband and app that helps people live better by providing personalized insight into how they sleep, move
and eat. Jawbone is a world-leader in consumer technology and wearable devices, building hardware products and software
platforms powered by data science.
Key Info
www.jawbone.com/up
HQ
San Francisco, US
Sports & Fitness

US
Founded
2006
Facts
Jawbone owns over 230 patents related to UP and its wearable technology manufacturing processes.
Jawbone is also the creator of the best-selling JAMBOX family of wireless speakers, the award-winning Jawbone
ERA Bluetooth headsets, and NoiseAssassin technology.
Why Innovative?
1. Jawbone in 3 key offerings
Quantified Self
Wearables
The Internet of Me
Big Data
Wearable
UP products are designed to be

comfortable, so you can wear them
24/7. They are available in different
colours, and in different sizes. Its an
intelligent computer that can be
wrapped around everyones wrist.
Activity Tracker
Third Party Apps
Advanced sensors capture how you

move, sleep and more. You can
connect the UP App to your tracker to
see the big picture of your health.
Jawbones UP app syncs with

hundreds of apps and devices to
expand and personalize your
experience and to help you reach your
goals. Data will be seamlessly
integrated into your UP feed, lifeline
and trends.

Jawbones wristband tracks where you are and what youre doing
24/7. Not everyone likes to be connected to the internet all day long.
concept mapping by
Jawbones UP is a wristband and app that helps people live better by providing personalized insight into how they sleep, move
and eat. Jawbone is a world-leader in consumer technology and wearable devices, building hardware products and software
platforms powered by data science.
Inc
UP user
Withings
Service
Live Data
Inc
Motivation, insights, ...
Community
RunKeeper
Live Data
HQ
Inc
Inc
Money*
Jawbone UP
UP user
MyFitnessPal
Jawbone UP
owners
Third Party Apps
UP wristband
User Data
Business Model
*UPmove $49,99 - UP24 $129,99 - UP3 - $179,99

Jawbone UP makes money with selling data tracking wristbands
(UPmove - $49,99 / UP24 - $129,99 / UP3 - $179.99). Users can use
the free app to unlock insights on this data.
Exposure

http://www.fitbit.com
http://withings.com

Data Model
User Insights
HandUp is an online donation service that gives nonprofit agencies, homeless people and others in need a platform to connect with people
who donate. Through a secure SMS system, the transaction can be carried out on an iPhone or via the website. The donations are redeemed
for basic needs like food, clothing, and medical care through partner organisations of HandUp.
Key Info
https://handup.us/
HQ
San Francisco, CA, United States
Non-profit
US
Founded
2013
Facts
HandUp is a socially driven for-profit organisation; It collaborates with non-profit organisations to tackle a societal
problem.
Their project received $1.72 million in funding from various investors.
Why Innovative?
1. HandUp in 3 key offerings
Crowd funding
Social entrepreneurship
Transparency
Personal
HandUp creates a social media profile

with a photo and basic information for
their members, the homeless and
people in need. It connects the
members with the people who would
like to help them on an emotional
level.
Simple payment system
The members get a paper card with a

shortcode that they can give to people
that explains how the donation works
and see the members profile.
Originally, donations were possible via
SMS, now 99% happen over the web.
100% goes to the member
The donations are managed by nonprofit groups, their partner

organisations. Food, medical care, gift
cards to grocery stores and
pharmacies, and other basic needs are
directly given to the members.

The revenue model could form into a model that eventually cuts in
the donations, whereby not everything that has been donated goes
to the individual.
concept mapping by
HandUp is an online donation service that gives nonprofit agencies, homeless people and others in need a platform to connect with people
who donate. Through a secure SMS system, the transaction can be carried out on an iPhone or via the website. The donations are redeemed
for basic needs like food, clothing, and medical care through partner organisations of HandUp.
Online platform
Profile
HQ
Inc
Donation
for members in need
HandUp
Inc
Member
in need
Local partner
Service of providing
products and services to members
Redeem donations
for their goals
Updates on
members
Donation
for members in need
$5 opt-in donation
to finance platform
Donor
Business Model
Founders Rose Broome and Zac Witte havent decided how the company
will generate a sustainable revenue stream yet. For now, donors could
directly support HandUp with a donation of $5.
https://www.kickstarter.com/
https://www.crowdrise.com/
http://www.kiva.org/
http://www.wikipedia.com

Crowd funding
Opt-in option to donate
Glow is a data science company that provides digital apps that use data science to understand and predict when a woman is
most fertile, maximising the chance of becoming pregnant without any artificial or medical treatments. An additional Glow
First program (peer funding) helps to make infertility treatment affordable.
Key Info
https://www.glowing.com
HQ
San Francisco, US
Healthcare & BioTech

US
Founded
2013
Facts
Co-Founded by PayPal cofounder Max Levchin. Mission statement: Womanhood demystified by data
Over 4 million women worldwide use Glow apps (Aug 2016).
Why Innovative?
1. Glow in 3 key offerings
Big Data
Quantified Self
Cognitive Systems
Personalization
Pregnancy Insights
Additional Apps
Funding Program
The Glow app offers women insight on

good habits to practice while theyre
expecting and provides support
during difficult times, such as
miscarriage and the postpartum
period.
Glow also provides 2 additional apps

for sexercise and pregnancy
guidance. Eve by Glow offers sex
tracking, cycle trends, the scoop on all
things birth control and Glow Nurture
provides you with health insights
during pregnancy.
Glow First is a not-for-profit program

that helps make treatment affordable
by letting you pool your risk with a
large group of healthy couples. Make a
small investment in your future family,
with big rewards.

Medical apps are changing healthcare. Some of them are so accurate
even doctors use them. They make a difference in the amount of
times you would need to go to the doctor and therefore partially
eliminates their income.
concept mapping by
Glow is a data science company that provides digital apps that use data science to understand and predict when a woman is
most fertile, maximising the chance of becoming pregnant without any artificial or medical treatments. An additional Glow
First program (peer funding) helps to make infertility treatment affordable.
Predictions & Tasks

to increase pregnancy
50/Month
Data
Data
Insurance &
Extra Guidance
conceiving
Pregnant*
Non-Paying user
Inc
HQ
Inc
support
Labo
Glow First Fund

++ % of Money Pool
Money
Less Money
Company
Company
inFertility Treatment Partner
% of Money Pool
Universities
Inc
Engaging User
Not Pregnant*
HQ
Inc
Inc
Glow
User Data
"Normal" User
Not Pregnant*
R&D
Paying Users
Business Model
Glow sells data insights regarding conceiving to research Institutions
& gives exposure to trustworthy Infertility Treatment Clinics. The data
is generates by users who use one of their three pregnancy guidance
apps.
Money
Data

http://23andme.com
http://friendsurance.com
Exposure

Not-for-profit funding part
Partnership Model
Money pool
giffgaff is a mobile network service that differs from conventional mobile phone operators by letting their users participate in the companys
operation (e.g. sales, customer service and marketing). In return for this activity, the users are rewarded credit.
Key Info
https://www.giffgaff.com
HQ
London, UK
UK
Telecom
Founded
2009
Facts
The word giffgaff is Scottish English, meaning mutual giving. Its a mobile telephone network that functions as a
mobile virtual network operator using the United Kingdom-based O2 network.
Since Nov 2013 giffgaff sells mobile phones to compete with EE, O2, Three and Vodafone.
Why Innovative?
1. giffgaff in 3 key offerings
Crowdsourcing
Online community (online only)
Involve charity
Free SIM
Joining giffgaff is totally free. A free

SIM card is send to you after
completing a simple form. giffgaff
does not do contracts. Recur your
favourite goodybag of minutes, texts
and data each month or switch it up to
suit your needs.
Online Community
giffgaff has no customer service

phone line. Members get rewarded
with payback points for answering
other members questions, new
members by referral and suggesting
good ideas.
Reward Program
giffgaff keeps its costs low and returns

the savings back to members. Earned
payback points can be used to top-up
bills, receive in cash or donate to
charity initiatives. One earned
payback points is equal to one penny.

Being fully digital, only a selected customer base (digital natives) is
able to use the low-cost service.
By outsourcing supply chain, distribution and customer services,
MVNO start-ups can benefit from economies of scale, infrastructure,
etc.
concept mapping by
giffgaff is a mobile network service that differs from conventional mobile phone operators by letting their users participate in the companys
operation (e.g. sales, customer service and marketing). In return for this activity, the users are rewarded credit.
New GiffGaff
Member
Money
HQ
Inc
Money
GiffGaff
O2
PhoneCredits
Network Access
500 PayBack Points

GiffGaff
Presents
PayBack Points
Community
Member
Help with
Giff Gaff problem
Business Model
Giffgaff works as Mobile Virtual Network Operator. MVNOs have
business arrangements with traditional mobile operators (O2 in this
case) to buy minutes of use (MOU) which they then sell to their own
customers.
Community
Member
500
PayBack Points
Help with
Giff Gaff problem
Community
Member
Non-profit
GiffGaff Community

http://mobilevikings.be
http://hellobank.be

Charity-based
Credit System
Referral Structure
FundersClub is an online venture capital platform that lets investors put their money into a fund that backs one or more startups. The angel
investor becomes a limited partner in that fund, and gets a return if those startups get acquired or go public.
Key Info
https://fundersclub.com/
HQ
San Francisco, CA, United States
Finance
US
Founded
2012
Facts
FundersClub is the worlds first online venture capital firm with a network of 9,000+ accredited investors. In early
2014, it released its first prediction of ROI for funders on the platform: 41.2%.
FundersClub tops on a ranking list of venture firms with the most momentum (based on predictions) by the research
organization Mattermark.
Why Innovative?
1. FundersClub in 3 key offerings

Crowd funding
Venture capital
Online platform
Online evaluation
Traditional venture capital firms

require in-person participation and
paper documentation. FundersClub
offers online tools to vet deals.
Small investments
Unlike other VC firms, which requires

funders to invest $25,000 to
$250,000 in a deal, FundersClub
allows investors to invest as little as
$2,500. Hereby, investors can have a
more diversified portfolio.
Source local deals
Investors can source local startup

investment opportunities to invest,
which would have been previously
inaccessible high promising startups
around the globe.

It is hard to build relationships with start-ups online before writing a
check.
There is a high risk, as only a few startups manage to survive
concept mapping by
FundersClub is an online venture capital platform that lets investors put their money into a fund that backs one or more startups. The angel
investor becomes a limited partner in that fund, and gets a return if those startups get acquired or go public.
Inc
Venture
Capitalist
5
HQ
Inc
Investment
Investments
Inc
Fundersclub
5
Online platform
Venture
Capitalist
Inc
80% of payment
share
Visibility
Founders
Payment share
(when acquired IPO)
Members
(max 95 per
investment)
Business Model
FundersClub only receives a compensation equal to a portion of the
increase in value of the investment determined by a liquidity event, such as
an acquisition or IPO. It is expected to be equal to 20 percent for most
funds.

/

Crowd funding
B2B
Liquidity event
Friendsurance is a peer-to-peer insurance concept that makes it possible to spread risk out between friends and family. As a result its
possible to enter into a liability, legal and household insurance at a very low rate.
Key Info
www.friendsurance.de
HQ
Berlin, Germany
Finance & Banking
DE
Founded
2010
Facts
The business has grown to over 90 staff members since launch in 2010 and is headquartered in Berlin, Germany.
(Aug 2016)
Friendsurance claims savings up to 40% of insurance costs by harnessing network effects.
Why Innovative?
1. Friendsurance in 3 key offerings
P2P (peer-to-peer)
Sharing Economy
Less Money
Create communities
Spread the Risk
Less Money
Friendsurance enables its users to

create communities of up to 15 people
who can help cover an insurance claim
in the case of an accident. People can
connect regardless of the scheme or
the provider they chose.
When two people connect, they agree

to support each other with a small
amount of money in case of a claim.
The insurance provider only has to
regulate the part of the claim, which
lies above the network support.
Connecting people leads to a number

of cost decreasing effects: reduced
fraud, better risk selection, reduced
process costs and reduced cost of
sales. After all the model offers
incentives for viral growth.

Doubts that anybody will want to involve friends and family in
claims settlement.
Members of a community who report a lot of losses are
considered bad Friendsurance relationships. This could have a
negative effect on the real-life relationship between friends too.
Policy holders are responsible for their own community and can
de-friend members.
concept mapping by
Friendsurance is a peer-to-peer insurance concept that makes it possible to spread risk out between friends and family. As a result its
possible to enter into a liability, legal and household insurance at a very low rate.
Loss or damage by policy holder

Report of Loss
Contribution
to fund claims
Contribution
to fund claims
Contribution
to fund claims
Inc
Insurance
Partners
Partner Network
HQ
Inc
Contract
Friendsurance
Leads
Online platform
+ insurance service
Reduce
Operating costs
Connection
Policy Holder
Insurance Premium
+ monthly amount network
Contract
Connection
Policy Holder
Policy Holder
Policy Holders Network
Business Model
Friendsurance works as a broker between Policy Holders and existing
Insurance Partners. Theyre letting customers share risks with friends,
allowing them to lower prices due to reduced fraud & process costs, better
risk pools, ...
Premium cashback
(up to 50%)

http://prosper.com
https://www.pactapp.com/
P2P-model
broker model
refunds
common money pool
Fon provides a global crowd-sourced WiFi network, where users share their broadband connection via WiFi and in return get free access to
other hotspots around the world.
Key Info
www.fon.com
HQ
Madrid, Spain
Telecom
ES
Founded
2006
Facts
Largest WiFi network in the world with more than 13 million hotspots in 1,000 major cities.
CEO Martn Varsavsky expects to reach 35 million WiFi hotspots by 2017.
Why Innovative?
1. Fon in 3 key offerings
Mobile devices and online mobile content
Crowd-sourcing
Free wifi routers from broadband providers
Free Access
Fon members who share their WiFi at

home with a Fonera hotspot or if you
are a client with one of the Telco
companies, then you can get access to
other Fon hotspots free of charge.
Global Wifi Network
With more than 13 million Fon

hotspots worldwide, members can
access the internet anywhere for free.
Highest coverage in countries with
Telco partners (e.g Proximus has
+600k hotspots in Belgium).
Paid access
Non-Fon members can access the

hotspots as well by buying an access
pass with a 25 min, 60 min, 1 day or 5
day limit.

In 2001, Keith Woolcock, a London-based Nomura telecoms analyst,
described Wi-Fi evangelists as the "barbarians at the gate" who
might prevent mobile operators from earning a return on 3G
spectrum acquired for 110 billion during government auctions in
2000 and 2001.
concept mapping by
Fon provides a global crowd-sourced WiFi network, where users share their broadband connection via WiFi and in return get free access to
other hotspots around the world.
HQ
Inc
Inc
Fonera WiFi Router
Business
Access to Fon
WiFi worldwide
Fonera WiFi Router
Fon
Fon member
One-time fee of 49
One-time fee of 39
Free WiFi
Inc
Access to worldwide
hotspots for all clients
Limited Access to
Fon WiFi
Telco partners
Non-member
Fon member
Access to all
hotspots in own network
Pay per use
Business Model
Fon sells routers for 39 to Fon members and 49 to Fon businessmembers. Non-members can use Fon WiFi by paying for a limited
amount of minutes.

velo-antwerpen.be
yourkarma.com

Peer-to-peer
Partnerships
Foap is a microstock photography service that lets users upload their smartphone photos to its marketplace where brands and individuals
can crowdsource authentic pictures. The photos can be purchased from photographers and can be used for commercial or editorial
purposes.
Key Info
https://www.foap.com/
HQ
Malm, Sweden
SE
Photography
Founded
2011
Facts
In 2013, Foap launched Foap Missions where brands can set the Foap community a task such as photos of a family on
holiday. Brands can crowdsource for the best photos and reward the photographer.
Foap received $1.5 Million in funding to launch an office in New York. Altogether Foap has received $ 4.51 million
from 8 investors.
Why Innovative?
1. Foap in 3 key offerings

Smartphones
Microstock photography
Crowdsourcing
Contests
Sell your photos
Users can upload their photos directly

of their smartphone. After a rating
procedure by the Foap community,
the photos will be available for sale for
$10 dollars. $5 goes to the user who
can cash in the amount directly.
Authentic content
Individuals and brands find on the

Foap Market authentic photographs
taken by users at various events and
on natural moments. They can use the
photos for social media or editorial
purposes to engage with their
audience.
Unlimited photo license
Photo licenses of Foap are unlimited.

After buying a photo at Foap the
buyer can use it unlimited. Also, the
photographer does not lose its
copyrights and can sell the same
photo to other buyers as well.

Professional photographers may believe microstock photography
devalues the practice of photography. They may see the growth of
microstock services as reducing their own incomes.
concept mapping by
Foap is a microstock photography service that lets users upload their smartphone photos to its marketplace where brands and individuals
can crowdsource authentic pictures. The photos can be purchased from photographers and can be used for commercial or editorial
purposes.
Inc
$500 per Month
Business
Photographer
Photo licence of
tailor made pack of pictures
HQ
Inc
Online platform
Exposure
Photographer
Foap
Stock photos
Inc
Photo licence
for unlimited uses
Enterprise/
Brands
$10 per photo

billed once a month
$5 per photo
Photographer
Community
Business Model
Users upload their photos to the Foap Market and they go on sale for $10,
with a 50/50 split between Foap and the users if it sells.

www.fiverr.com

B2C and B2B
Broker model
Subscription service
Earnieland is a virtual customer card for online purchases at more than 300 webshops, It operates with a cashback system and
deposits the earned extra discounts into their customers bank account every month. Extra discounts can be earned by online
purchases through Earnieland at one of the partner webshops.
Key Info
HQ
Roeselare, Belgium
Retail
BE
Founded
2012
Facts
Founder and CEO, Steven Spillebeen, was the winner of the first Belgian version of Big Brother in 2000.
The first cash back system used in e-commerce on a large scale in Belgium.
Spillebeen invested 50,000 and got 200,000 from business angels.
Why Innovative?
1. Earnieland in 3 key offerings
E-commerce
Get the best deal
Cash-back system
Cheapest prices
Discounts are given on all of the

purchases with Earnieland, making
sure that the customer is getting the
cheapest prices on the internet. More
than 300 webshops are connected to
Earnieland, providing a huge
ecosystem of webshops.
Earnie points
With every purchase customers

receive Earnie points which can be
used for extra discounts on the
website. 100 Earnie points resemble
10 which are deposited on
customers bank account.
Direct discount
Earnieland provides up to 5% more

discount on top of normal prices in
webshops.

Earnieland includes several aspects of existing services in one
system. By shopping with only the Earnieland customer card, people
can earn discounts from any webshop. Thus, this eliminates having
multiple loyalty cards for consumers.
Webshops loose margin when customers only go to Earnieland when
they have already decided what to buy.
concept mapping by
Earnieland is a virtual customer card for online purchases at more than 300 webshops, It operates with a cashback system and
deposits the earned extra discounts into their customers bank account every month. Extra discounts can be earned by online
purchases through Earnieland at one of the partner webshops.
Purchased product
Inc
Money
Zalando
5
Inc
Up to 10% Commission
on generated sales
5
HQ
Inc
Discount coupon
Groupon
Earnieland.be
Discounts/coupons
Inc
Consumer
Accumulated
money from Earniepoints back to
customers bank account
(100 points is 10)
Other
Leads
Webshops
Earniepoints: 1 point is 0,1

(1/2 of commission Earnieland receives)
Business Model
Earnieland makes money by receiving commission of its partner webshops for every
www.findgift.com
purchase made by their customers. Half of the commission earned is transferred to
the customers in the form of discounts, the other half is kept by Earnieland. Also,
when customers do not reach 100 points, then Earnieland keeps it.
Partnerships
Broker model
Affiliate-marketing model
Point system
Doorsteps is a free online tool for homebuyers. Guided through six phases and getting in direct contact with agents, lenders and
service providers, people can save time, money, and stress.
Key Info
www.doorsteps.com
HQ
New York, US
Real Estate
US
Founded
2012
Facts
Next to their online platform, Doorsteps introduced the Doorsteps Swipe app (Apr 2014). Doorsteps Swipe has
earned itself a reputation as a sort of Tinder for real estate.
The average buying timeline is about 2 years (18m thinking, 3m looking &1m buying). Only a small part of that
timeline is currently monetized by real estate companies.
Why Innovative?
1. Doorsteps in 3 key offerings

Online sharing
One Stop Shop
Matchmaking platform
Connect with experts
Step-by-step home buying
Doorsteps takes you through 6 indetail phases in the house buying

process, From hopes for tomorrow
until Close & move in. Every step you
take is summarized in your Online
buyer profile.
Shared Online Workspace
Doorsteps can be used to find the

agents, lenders, and service providers
that fit best. Thanks to the shared
online workspace, direct access to the
rich buyer profile of the home buyer
makes a more custom approach easier.
Tips and Tricks
The best professionals always have

great advice to give. On the platform,
people can check out expert tips that
agents and lenders are sharing, Also
templates are free to download e.g.
Tour a house like a pro checklist

What happens to all the data generated through the platform?
What about privacy?
concept mapping by
Doorsteps is a free online tool for homebuyers. Guided through six phases and getting in direct contact with agents, lenders and
service providers, people can save time, money, and stress.
Convenience
House buyer
Service
Inc
Enterprise account
Inc
Online Platfrom
Loan Office
Agent
Customized
tarrif
5
HQ
Inc
Inc
Doorsteps
Lender
Community
advise
Exposure
Leads
5
Inc
Inc
$25/month
Inspector
Individual
Angents
Individual account
Home Service
Providers
Agents & Loan

Offices Community
Business Model
Doorsteps sells its online service via a subscription fee to agents and loan
offices, but also takes a commission on services of other service providers,
whom receive leads through the platform.

http://mywedding.com
Online community
Subscription Service
B2B2C
Broker Model
CUPS is a mobile app that connects coffee drinkers with independent cafes. They offer prepaid plans to get discounted drinks at coffee
shops.
Key Info
http://cupsapp.com/
HQ
New York, United States
Food and beverage
NY
Founded
2012
Facts
Gilad Rotem and his four co-founders, all high school friends and coffee lovers, launched Cups in Tel Aviv in late
2012. None of them were from a coffee industry background.
After Israel, Cups is now active in New York City, wanting to have more than 200 coffee shops, competing with
Starbucks.
Why Innovative?
1. Cups in 3 key offerings

Localisation
Mobile payment
Competing on ecosystem of independent coffeeshops
Coffee subscription plans
Cups offers their customers package

deals ranging from 5 cups for $16 to
16 cups for $48. Additionally a
monthly subscription plan is offered:
unlimited coffee for $60 or $120.
Independent cafes
Customers can go to coffee shops

which are connected to the Cups
network. These independent shops
offer customers various authentic
environments, service and coffee
quality.
Mobile payment
By having a prepaid plan offered by

Cups, customers pay Cups directly
and not the coffee shops. Coffee shop
owners hereby know the shopping
behaviour of their customers when
the data is provided by Cups.

Forming a chain of independent coffee shops provides a counter
balance against franchised coffee chains. It could compete on the
local and vibrant artisans atmosphere that large coffee chains do not
have.
It becomes more difficult for an independent coffeeshop to diversify
as prices become standardized.
concept mapping by
CUPS is a mobile app that connects coffee drinkers with independent cafes. They offer prepaid plans to get discounted drinks at coffee
shops.
Data on consumer
behaviour
Inc
Exposure
Discounts
and deals
Independent
Coffee-shops
HQ
Inc
Prepaid service
App and
platform
CUPS
Consumers
5
Reimburse for coffee

bought by subscribers
Subscription fee
Coffee
Loyalty
Business Model
They sell prepaid plans to customers and reimburse the coffee shops for
every coffee sold. The coffee shops provide a discounted price for their
coffee to CUPS, which is shared with their customers. All credits expire
after 3 months, giving the leftover amount of credits as direct profit for
CUPS.

http://www.tfl.gov.uk/ (Ecosystem)
https://www.oysterbooks.com/ (Subscription)
https://www.uber.com/ (Cloud)

Ecosystem
Subscription based
Cloud based
Changers.com is the first marketplace for private CO2-savings. Changers has created a system which consists of a
portable solar panel and mobile battery, able to charge all of your gadgets, giving you independence from the grid
and eliminating battery anxiety. Saving CO2, users earn changers credits which they can redeem for products and
services in the changers marketplace. Within the Changers community, users can view their statistics and share
their CO2 savings with friends.
Key Info
https://changers.com/
HQ
Potsdam, Germany
Energy
DE
Founded
2010
Facts
Local production of solar chargers & batteries (Germany)
Also referred as a Social Energy Marketplace
Marketplace partners & products range from DHL GoGreen over local babysitting services to
BMWs DriveNow car sharing service.
Why Innovative?
1. Changers.com in 3 key offerings

Sustainable energy production
Not-for-profit business model
Complementary currencies, credits
Gamification
Produce your own energy
Changers Community
Get rewarded for actions

The Changers.com Starter-Kit

consists of a powerful solar
charger and a light, flexible solar
module, both powerful enough
to charge different devices, from
smartphones to tablet PCs.
The solar charger measures the

exact amount of your energy
production and translates it into
gained CO2-savings. People can
compete with their friends and
see which cities are the most
active.
For each self-generated watthour you get one Changers

Credit, which you can redeem
for sustainable services and
products on their Social Energy
Marketplace. People really grow
their own money.
People really grow their own money. How sustainable

is this business?
What can I really do with my Changers Credits? A lot
of services are too local (e.g. in Berlin only).
concept mapping by
Changers.com is the first marketplace for private CO2-savings. Changers has created a system which consists of a
portable solar panel and mobile battery, able to charge all of your gadgets, giving you independence from the grid
and eliminating battery anxiety. Saving CO2, users earn changers credits which they can redeem for products and
services in the changers marketplace. Within the Changers community, users can view their statistics and share
their CO2 savings with friends.
+1watt.hour Solar Energy
+1 Credit
HQ
Inc
StarterKit (Solar Panel + Battery)

Competition
5
changers.com
Consumer
Consumer
149
Changers Community
5
5
Exposure
less money
Money
Service
coupon
(X credits)
Inc
Green Partner
Business Model
Changers makes money with selling solar panels + batteries. In
the Changers shop, where community members can redeem
credits for products and services, they give exposure to green
brands, which pay a commission fee for the leads.

http://www.citegreen.com
http://www.terracycle.com

Credit System
Online community
Blendle offers individual articles from around 70 newspapers and magazines from well-known Dutch and International publishers for a small
fee.
Key Info
http://www.blendle.nl
HQ
Utrecht, The Netherlands
Publishing industry
NL
Founded
2014
Facts
When the project started, all Dutch publishers had and still have no idea how much a reasonable price would be for
a particular article.
The project was partly funded by a government initiative next to venture capitals.
Received $3.8 Million in funding from NY Times and Axel Springer to expand in Europe
Why Innovative?
1. Blendle in 3 key offerings

Move from physical to digital
From ownership to access
Pay-as-you-use
Pay per article
Refund policy
Diverse sources
Like iTunes with its apps, customers

pay per article they would like to read.
If the article is not according to their
likings, the customer will get a full
refund. To be noted, the first 15
seconds when you read an article are
free.
Blendle has a unique refund policy

where customers get a money-back
guarantee if they do not like an article
they have paid for.
From more than 70 Dutch and

International newspapers and
magazines, the diversity of high
quality articles on the platform offers
the customer a continues stream of
new articles to read.

Cannibalism could set in as publishers could lose their own
subscribers to Blendle.
Gaining more international publishers as of the likings of publishers
in the UK and USA, the old debate could flare up regarding data
privacy. The USA has a different set of privacy regulations than the
EU.
concept mapping by
Blendle offers individual articles from around 70 newspapers and magazines from well-known Dutch and International publishers for a small
fee.
Refund policy
Unsatisfying article
Full refund
Inc
Right to provide
their articles
Publishers
Business Model
HQ
Inc
Article
Blendle
Consumer
70% of set price

per article
Average of
0,2 per article

Blendle sells articles to customers. Off the set price, Blendle will keep
30% , the publishers will get 70 percent.

https://play.google.com/store (Google store)
http://www.apple.com (iTunes store)

Pay per read
Split revenue
Refund policy
Birdback lets any retailer link rewards to existing debit or credit card of customers, replacing loyalty cards and vouchers for different shops.
It creates a card linking platform which connects online and offline offers via customers 16-digit card number.
Key Info
https://birdback.com/
HQ
New York, United States
Mobile industry
US
Founded
2014
Facts
The company was founded by three Danes that met in San Francisco.
Launched their company with a funding of $2.4 Million in February 2014
Partnership with Affiliate Window, the biggest affiliate network in Europe
Why Innovative?
1. Birdback in 3 key offerings
Retail partnerships
Online and offline benefits
In-store cashback program
Card-link offers are a way for

advertisers to turn online shoppers
into in-store shoppers.
Ultimate convenience
Customers click a button and

immediately activate the discount as
they pay, never having to worry about
vouchers, apps or loyalty cards. Also,
any retailer can link its rewards/
vouchers to an existing debit/credit
card.
No need to adapt
The card works on existing

infrastructure, thus customers or
retailers do not need to adopt
complex systems or need to alter their
behaviour to reap the benefits that
Birdback provides them.

Will using yet another service make things complex? Will people
need to learn new things in order to use this service effectively? Is
this service compatible with the shops people buy at?
concept mapping by
Birdback lets any retailer link rewards to existing debit or credit card of customers, replacing loyalty cards and vouchers for different shops.
It creates a card linking platform which connects online and offline offers via customers 16-digit card number.
Exposure
Targeted offers
from partner shops
Data driven
services
Data on buying
behaviour
HQ
Inc
Inc
Fee for
customer data
Advertisers /
Retailers
Birdback
Consumer
Partnership share
per redeemed offer
Transaction for card-linked

offer
Business Model
Birdback uses two types of revenue models: 1) traditional revenue share
model with publishers and retailers, 2) pay-per-performance model where
they receive a percentage of the value when customers use the card-linked
offers.

www.groupon.com
www.edointeractive.com
https://www.thanx.com/

Affiliate
Revenue sharing
Birchbox is an online monthly subscription beauty sample service for beauty for both men and women. For a monthly subscription fee,
Birchbox mailing boxes to subscribers with curated beauty samples that is based upon a personalised profile of individual customers.
Key Info
http://www.birchbox.com/
HQ
New York City, United States
Retail
US
Founded
2010
Facts
The company was the first of modern subscription - based businesses to really take off.
In September 2015, Birchbox was valued at a reported $485 million, has over 1 million subscribers and is present in
the USA, UK, France and Spain.
In 2014 Birchbox opened their first physical store in Soho, NYC.
Why Innovative?
1. Birchbox in 3 key offerings

E-commerce
Subscriptions
Personalisation
Surprise-as-a-service
Monthly box
Based upon the customers profile, a

curated beauty box containing beauty
product samples is mailed every
month to the customer to try out for
$10 or $20 per month.
Online shop
After trying out samples, customers

can buy full priced premium beauty
products on the webshop.
Editorial content
Customers can turn to the Birchbox

Magazine and blog, various social
channels and YouTube videos for
content as wide-ranging as interviews
with beauty industry insiders, lifestyle
hacks, makeup and workout tutorials.

How do customers know they will like the products theyve paid for?
concept mapping by
Birchbox is an online monthly subscription beauty sample service for beauty for both men and women. For a monthly subscription fee,
Birchbox mailing boxes to subscribers with curated beauty samples that is based upon a personalised profile of individual customers.
Price for premium products

from Birchbox store
Inc
Exposure
Brand
Free Samples
Inc
HQ
Inc
Brand
Birchbox
Full priced
products
Consumers
Inc
Revenue from full priced

beauty products minus affiliate fee
Brand
Brands selling
beauty products
Curated box
of beauty samples
Full priced
beauty products
$10 subscription fee for women

$20 subscription fee for men
Business Model
Birchbox sells for a monthly subscription fee boxes with beauty samples, to
promote products of their partner brands which supply them for free.
Through the webshop Birchbox sells full priced products whereon they
receive an affiliate fee.

www.barkbox.com
www.naturebox.com
www.bootcrate.com

Subscription based
Affiliation
Azuri Technologies is a commercial provider of Pay2Go solar systems to rural off-grid communities. With the widest reach of any provider in sub Saharan Africa,
the company is addressing the problem of energy access. Azuri brings a solution to 1.3 billion people around the world who lack access to an energy grid.
http://www.azuri-technologies.com/
Key Info
HQ
Cambridge, UK
UK
Energy
Founded
2012
Facts
In 2015, US President, Barack Obama, met Michael Wanyonyi, CEO and founder of Mibawa Suppliers, during his visit to the
Power Africa Innovation Fair.
Azuri secured a 1M working capital loan from Barclays to accelerate the deployment of its home solar systems.
Why Innovative?
1. Azuri in 3 key offerings
Off-the-grid solution
Pay-as-you-go
Low cost energy supply
Pay-as-you-go
Real-time monitoring
Azuri solar home systems allows users to

pay for solar power on a pay-as-you-go
basis, just like they do for their phones
and kerosene. This eliminates high
investment costs and provides clean, safe
renewable power to families at about half
the cost of the kerosene they normally
use.
Azuri connects with its users once a

week, this happens when they add credit
to their Azuri unit. A cloud-based
distribution management system
monitors the customers status in real
time and provides access to training and
information systems that can be used on
a computer or phone.
Easy top-up
To continue using the power service, all

consumers need to do is buying a
scratch-card and insert the code in the
device to enjoy another week of energy.

Decentralised energy production
concept mapping by
Azuri Technologies is a commercial provider of Pay2Go solar systems to rural off-grid communities. With the widest reach of any provider in sub Saharan Africa,
the company is addressing the problem of energy access. Azuri brings a solution to 1.3 billion people around the world who lack access to an energy grid.
HQ
Inc
Units + Solar panels
Azuri
5
% on sale
Acces to
1 week of energy
Customer data
Training
Inc
Installation
Unit + Solar panel

Local Azuri
franchisee
Consumer
Consumer
One-time
installation fee
Weekly scratch-cards
Business Model
Azuri takes a one-time installation fee and then charges $1,50 per week per topup.
$1.5 per scratchcard

http://www.sarvajal.com/

Pay-as-you-go model
ASAP54 is the first app to combine a social fashion community with the latest visual recognition technology. This app is the so-called Shazam of
the fashion industry. By taking a picture of your desired items of clothing, the engine finds the same or similar pieces that consumers can buy
online.
Key Info
http://asap54.com/
HQ
London, UK
UK
Retail
Founded
2013
Facts
Retail partners include brands ranging from Barney's New York to H&M.
Raised $8.27 Million from investors that include e.Ventures & Ceyuan.
Founder is ex-COO (and wife of the owner) of hip fashion portal FarFetch
Why Innovative?
1. ASAP54 in 3 key offerings
Data Mining/ Big Data

Visual Recognition Technology
e-Commerce
Take a Picture and Buy
By simply taking a picture of a clothing

item that you like, the ASAP54 search
engine will provide the same or similar
items that users can directly buy online.
In-house Stylists
If the user cannot find a clothing piece,

then in-house stylists help the customer
with any query within 24 hours.
Providing solutions to problems
manually to compensate for the
shortcomings of a technology is termed
Concierge MVP.
Not Limited To Fashion
ASAP54 also enables users to take pictures

items other than clothing. Consumers can take
a picture of any item and the app will recognise
the colour and pattern and show clothes with
the exact same colour and/or pattern (e.g. take
a picture of a cheetah, and get a purse in the
same pattern).

By directly linking customers to the item that they need, ASAP54 is in
fact cutting the sales channel short. Also, there would be no customer
relation between the end consumer and retailers, which is a valuable
link in any business.
concept mapping by
ASAP54 is the first app to combine a social fashion community with the latest visual recognition technology. This app is the so-called Shazam of
the fashion industry. By taking a picture of your desired items of clothing, the engine finds the same or similar pieces that consumers can buy
online.
Money
Consumer
Inc
Clothes
In-House Stylist Advice
Barneys New York
1
Inc
H&M
Inc
Experience
HQ
Inc
Leads
reputation
ASAP54
Data from
likes/comments/picture posting
5% Commission
Etc
Application
Retailers
Celebrities/
Fashion Bloggers
Business Model
ASAP54 makes money by selling items from partner retailers to consumers,
upon which ASAP54 earns an average commission of 5% per item sold.
User Community
Exposure

http://www.asos.com/
http://www.shazam.com/
Online Community
Affiliate Model
Direct Sales Model
Concierge MVP
Appear Here, the AirBnB for retail spaces, is an online marketplace to list, find and book short-term retail spaces
http://www.appearhere.co.uk/
Key Info
HQ
London, United Kingdom

UK
Real estate
Founded
2013
Facts
Appear Here has become the largest online market space for short-term retail spaces in the UK with clients as
Microsoft, Sony and American Apparel
Received $ 9.4 Million in funding from a total of 12 investors
Why Innovative?
1.Appear Here in 3 key offerings
Digitalisation of services
Mobile commerce platform
Curation of best locations
Hassle-free
For both the tenant and the landlord

Appear Here offers them a
standardised leases, legals and
payment system online. It reduces the
hassle and eases the paperwork
between the parties like booking a
room at a hotel.
Short-term leases
A diverse set of short-term leases,

such as for a day, week or month, are
offered with prices set by the
landlords themselves. This gives the
tenant the ability to find the right
short-term space for the right period
and price.
Choose style
Potential tenants can filter the perfect

location for their store based on the
style they require. E.g. Classic location

It breaks the marketplace where commercial leases are offered for a
set amount of years, offline. It cuts out the middleman between the
tenant and landlord and breaks the traditional leasing business
model for renting spaces.
concept mapping by
Appear Here, the AirBnB for retail spaces, is an online marketplace to list, find and book short-term retail spaces
Transaction minus 12-15% Commission
Transaction (Rent) for space
HQ
Inc
Available renting spaces
Space owner
Leads
Appear Here
Tenant
Platform to
rent spaces
Exposure
Business Model
After the landlord sets a day, week and monthly price, Appear Here takes
commission between 12% - 15% on a completed transaction The Space
owners pay no listing fee.

https://www.airbnb.com/
https://www.etsy.com/

Peer-to-Peer
Broker model
Curation
AliveCor lets you monitor your heart with a device & application that turns any smartphone into a clinical-quality electrocardiogram (ECG)
recorder. Data can be viewed via the free AliveECG app. Via AliveInsights - their paid analysis service - patients can get access to expert
insight on their ECG readings without waiting for a doctors appointment.
Key Info
www.alivecor.com
HQ
San Francisco, US
Health & BioTech

US
Founded
2011
Facts
AliveCor released a veterinary version of their app ahead of the one for humans.
In Aug 2014 AliveCor receives first FDA clearance to detect a serious heart condition in an ECG on a mobile device.
Why Innovative?
1. AliveCor in 3 key offerings
Big-Data
Quantified Self
Product with a Service
The Internet of Me
Record Accurate ECGs
Share Records with doctor
Data Insights
Record heart rhythms along with your

symptoms, lifestyle activities and
medications. Clinical studies
demonstrated the AliveCor Heart
Monitors accuracy to be comparable
to readings from Lead 1 of standard
ECG machines.
You can easily and automatically share

ECGs, AF episodes and symptoms
youre feeling with your doctor using
email, PDFs or the Provider
Dashboard.
Patients can send recordings, along

with notes on any symptoms they may
have for a technical or clinical review.
AliveInsights provides several service
options to choose from and all are
available 24 hours a day, 7 days a
week.

Getting reports on your health status, only by providing your data, is
a different approach patients are not always comfortable with.
Only providing an add-on for your smartphone to make it into a
professional ECG device makes existing, more expensive systems,
look overrated.
concept mapping by
AliveCor has a device & application that turns any smartphone into a clinical-quality electrocardiogram (ECG) recorder. All data can be
viewed via the free AliveECG app and via AliveInsights, their paid analysis service, patients can get access to expert insight on their ECG
readings without waiting for a doctors appointment.
ECG data
$74,99
Money
Patients
Inc
AliveCor Heart Monitor
Cardiac
Technician
ECG analysis
-% commission
Lead
Use
AliveCor
HQ
Inc
Inc
ECG data
AliveCor
Certified
Cardiologist
ECG
analysis
Patients
ECG Analysis
Partners for
AliveInsight
*Reimbursement for ECG tracings and reports,

with a CPT code enables health professionals to
recoup the costs of the device in a matter of days
AliveCor Heart Monitor

+ provider dashboard
Practice Fusion EHR
$74,99*
$15/month
Business Model
AliveCor makes money by selling ECG devices ($74,99) that fit on

existing smartphones.
Physicians that want their own monitor pay an extra $15/month for
professional services

http://www.preventice.com/
Physicians
AliveCor Users

Data Model
Partnership Model
Airbnb is an online service that provides a platform for individuals to rent out their lodging for travellers to stay. People can rent anything
from a couch to a castle in 8000 cities around the world.
Key Info
http://www.airbnb.com
HQ
San Fransisco, US
Travel & Leisure
US
Founded
2007
Facts
Brian Chesky, CEO and co-founder of Airbnb, believes in eating your own dog food; which is to promote his
company by using Airbnb himself. He has not owned a home since 2010!
Airbnb has a vast network of freelance photographers in all major cities of the world who go to a location and click
high-definition photographs of the property.
Why Innovative?
1. Airbnb in 3 key offerings

Sharing Economy
P2P (peer-to-peer)
Speeding-up Society (24/7 access)
All Things Digital
Marketplace Platform
Enables owners to list their space on

the platform and earn rental money.
On there other side they give cheap
options to travellers to stay with local
hosts. Airbnb provides insurance to
listed properties.
Rating & Reviews
Rating and review system for hosts

and guests. Hosts can accept or reject
a booking after reading the reviews of
the traveller or after going through his
social profiles.
Easy Booking
Complete Facilitation of the process

of booking. Travellers have the option
to search for a property by filtering
them according to rent, amenities
provided, location etc. They can book
a space by paying through the Airbnb
portal.

Airbnbs presence in cities significantly cuts into the long-term rental
housing market.
Quality-control. Inevitably some property managers wont provide a
quality, local experience to guests.
A New York City ruling has declared the service illegal, if renting for
less then 30 days, despite efforts by Airbnb to intervene.
concept mapping by
Airbnb is an online service that provides a platform for individuals to rent out their lodging for travellers to stay. People can rent anything
from a couch to a castle in 8000 cities around the world.
Profile
Airbnb Platform
5
HQ
Inc
10% commision
from booking fee
Airbnb
Host
Convenient listing space
+ freelance photographers
Money
Free Space
Experience
Feedback
3% of booking amount
as transaction charges
Guest
Convenient booking process
Airbnb Community
Business Model
Providing the platform for free, Airbnb takes a flat 10%
commission on the booking amount and charges 3%
transaction costs to guests for every booking they make.
http://getyourguide.com
http://etsy.com
http://opendesks.com
http://www.thestorefront.com/
Personal Reviews
P2P-model
Online community
Broker model
Alfa Activity, the fitness banking system of the Alfa Bank, is an online platform that monitors customers movements
using fitness trackers like Fitbit, Jawbone UP or RunKeeper. Depending on how much movement is made each day,
small amounts of money is transferred into the user's special savings account, the Alfa Activity account.
http://activity.alfabank.ru/
Key Info
HQ
Moscow, Russia
Banking
Sports & Fitness
RU
Founded
2014
Facts
The Alfa Bank is the largest private commercial bank in Russia.
Customers using the service are saving up to twice as much as the average and are walking 1.5
times as far
Why Innovative?
1. Activity by Alfa Bank in 3 key offerings
Wearables
Big Data
Mobile Banking
High savings
Users of the Alpha Activity have

a 6 percent interest rate, much
higher than the interest rates of
other banks.
Access to high interest
Unlike most of the highestinterest accounts, its accessible

to anyone regardless of their
annual income and the only way
to access it is by working up a
sweat.
Personalised finance
The more the customers sweats,

the more money gets
transferred across and the more
they save. It all depends on the
frequency of their workout.

The healthiest customers are able to save the most.
You cant transfer unlimited amounts to your savings
account, only by working out the money is automatically
transferred
concept mapping by
Alfa Activity, the fitness banking system of the Alfa Bank, is an online platform that monitors customers movements
using fitness trackers like Fitbit, Jawbone UP or RunKeeper. Depending on how much movement is made each day,
small amounts of money is transferred into the user's special savings account, the Alfa Activity account.
Activity Data
Right to use data
Activity Data
# Rubles +4,2% saving interest

/100.000 steps
5
HQ
Inc
Inc
1,8% annual saving interest
Alfa Bank
$150
Activity
User
Fitness Tracker
(eg Jawbone)
Fitness Tracker
Money
Banking Service
Business Model
Alfa bank requires their new sportive customers, who are
interested in the free Alfa Activity account, to sign up for a
regular bank account, which costs 59 Rubles (1,20) per month,
and a free internet account Alfa Click.
Normal
customer
56 Ruble/Month
Alfa Bank Users

/

Bait and Hook
Performance based
23andMe is a privately held personal genomics and biotechnology company that provides uninterpreted raw genetic data to gain insights
into personal ancestry. The company is named for the 23 pairs of chromosomes in a normal human cell.
Key Info
http://www.23andme.com
HQ
Mountain View, California, US
Health & BioTech
Founded
2006
Facts
Founded by Anne Wojcicki, the wife of Google co-founder Sergey Brin. (the two are now separated)
Since it was founded in 2006, 23andMe has collected data from 800,000 customers (Jan 2015).
*23andMe (temporarily) no longer offers health genetic reports due to an FDA directive.
Why Innovative?
1. 23andMe in 3 key offerings
Personal Genome Service
Self-Monitoring
Big Data
Personal DNA Report
For $99, people can order a DNA scan.

After sending back a sample to the
23andMe lab, users receive, 3 weeks
later, a personal DNA report on
different health conditions* and their
DNA lineage.
Research Surveys
23andWe, gives customers the

opportunity to leverage their data by
contributing it to studies of genetics.
At this moment only in-house
research, 23andMe will provide this
service soon B2B, for monetizing
profile data.
Open API
23andMe has an API, to let developers

build other apps and services on top of
users genetic information.
e.g. www.genesand.us finds the best
genes that you can give to your child.

With +300.000 DNA samples in their customer base, 23andMe has
access to the most precious data a person can give: his personal data.
Direct-to-consumer genetic test kits may provide inaccurate or
misleading disease risk assessments. (FDAs concern)
concept mapping by
23andMe is a privately held personal genomics and biotechnology company that provides uninterpreted raw genetic data to gain insights
into personal ancestry. The company is named for the 23 pairs of chromosomes in a normal human cell.
Part of Business Model

- not happening yet DNA kit
5
$ 99
Inc
Labo
HQ
Inc
Money
Inc
use for API
DNA report
23 & Me
E-health
Company
Consumer
Service
Saliva
DNA service
Government
Answers
Survey
Experience
Business Model
23andMe makes money with personal genetic tests. Customers are
purchasing ancestry-related information and uninterpreted raw genetic
data for $99.

http://invitae.com
http://mygene23.com
http://www.geenianalyysi.fi/
Big Data
Online research community
B2B2C
3D Hubs is a collaborative production platform for 3D printer owners and 3D makers. This company is on a mission to make 3D printing
accessible to everyone by unlocking the worlds idle 3D printers, facilitating transactions between 3D printer owners (Hubs) and people
that want to make 3D prints (makers).
Key Info
HQ
Amsterdam, the Netherlands
Manufacturing
NL
Founded
2013
Facts
3D Hubs CEO B. de Zwart and CTO B. Garret are both former employees of 3D Systems.
Top hub cities are NY, Milan, London, LA, Amsterdam with each more then 140 printers.
3D Hubs partnered with Autodesk Spark in Oct 2014.
Why Innovative?
1. 3DHUBS in 3 key offerings
Collaborative Consumption, P2P (peer-to-peer)
3D Printing
Network of prosumers
Share 3D Printer
Interactive Map
Hub maker community
3D Hub lets 3D print-owners list their

printer for free. There are no signup
fees or recurring charges for Hubs. 3D
Hubs takes a 15% fee on each order to
provide services like customer
support, model checking, platform
marketing and payment facilities.
People can find a local printer in their

area and connect with the HUB
trough the platform. Each Hub
decides how much money it wants to
earn, and sets its own start-up price
for a 3D print.
Hubs meeting makers and vice versa is

the backbone of this platform. The
ability to learn from the community
and share your knowledge and
designs is the beating heart of 3D
Hubs.

How do you control quality when manufacturing is distributed
among communities? (reviews)
By directly linking customers to local producers 3D Hubs is using
distributed manufacturing to make 3D printing accessible to
everyone without middlemen involved.
concept mapping by
3D Hubs is a collaborative production platform for 3D printer owners and 3D makers. This company is on a mission to make 3D printing
accessible to everyone by unlocking the worlds idle 3D printers, facilitating transactions between 3D printer owners (Hubs) and people
that want to make 3D prints (makers).
Money
Consumer
Printed Poduct
Platform
Community Meetups
3D Computer
Model
5
HQ
Inc
15 %
Experience
3DHubs
3D printer owner
Lead
Experience
Maker
3D HUB Mayor
City Makers Community
3D Computer
Model
Platform
Business Model
3D Hubs takes a 15% fee on each order for the service they provide by
connecting makers with people that want to print (excluding any
applicable VAT).

http://corp.fon.com
Foursquare
Airbnb

P2P (peer-to-peer) Business Model
Online & Offline community
Broker Model
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How does Carglass make money?

How does Carglass make money?

What additional services does Carglass provide to leasing companies?

What additional services does Carglass provide to leasing companies?

+50 Companies

you should copy.

How to read these cards:

Out of comfort zone?

How to read these cards:

Revenue streams explained

more info & inspiration

Avoid your Kodak or Nokia moment

Lets start with

Industry to learn from

Advise from an expert

Carglass repairs little cracks in

When drivers of leasing cars

Carglass gives technical advise

3. Does it bring people out of their comfort zone?

2. Other companies with similar business model.

3. Business Model characteristics

business model mapping by

Industry to learn from

Carglasss core business is the

One of the services Carglass

3. Does it bring people out of their comfort zone?

Extra relationship services

Right to provide service

2. Other companies with similar business model.

3. Business Model characteristics

business model mapping by

Industry to learn from

Repair vs. Replace

Carglass always goes for a repair

Being the most expensive glass

3. Does it bring people out of their comfort zone?

2. Other companies with similar business model.

3. Business Model characteristics

business model mapping by

Enterprise Activity Challenged

Efficiency Exchange looks at energy

The founder has implemented a policy

The platform does not require

3. Does it bring people out of their comfort zone?

Ability to compare old bills and

Overall cost saviings

2. First steps to implementation

3. Business Model characteristics

Enterprise Activity Challenged

Everything in one place

Enprove performs an energy analysis

Enprove gives companies the ability to

Enprove also offer energy audits and

3. Does it bring people out of their comfort zone?

Data on ROI, payback times and

Dashboard with analytics

2. First steps to implementation

3. Business Model characteristics

Enterprise Activity Challenged