SOCIAL RESPONSIBILITY PROJECT REPORT

Submitted in Partial fulfillment of the requirement for the award of the

Degree of Bachelor of Business Management
Christ University

ByAishwarya Nahata-1311327
Ayushi Arora-1311328
Vaibhav Bhandari-1311341

Under the guidance of

Prof. Vinita Seshadri
Department of Management Studies

2013 2014

CERTIFICATE ISSUED BY NGO

CERTIFICATE BY GUIDE

This is to certify that this report titled Social Responsibility Project, submitted to Christ
University in partial fulfillment of the requirement for the award of the Degree of Bachelor
of Business Management, is a record of the original work carried out by Aishwarya Nahata
[Registration No-1311327] under my guidance and supervision.

Place: Bangalore
Date:

Prof. Vinita Seshadri

CERTIFICATE BY GUIDE
3

This is to certify that this report titled Social Responsibility Project, submitted to Christ
University in partial fulfillment of the requirement for the award of the Degree of Bachelor
of Business Management, is a record of the original work carried out by Ayushi Arora
[Registration No-1311328] under my guidance and supervision.

Place: Bangalore
Date:

Prof. Vinita Seshadri

CERTIFICATE BY GUIDE
4

This is to certify that this report titled Social Responsibility Project, submitted to Christ
University in partial fulfillment of the requirement for the award of the Degree of Bachelor
of Business Management, is a record of the original work carried out by Vaibhav Bhandari
[Registration No-1311341] under my guidance and supervision.

Place: Bangalore
Date:

Prof. Vinita Seshadri

DECLARATION
5

I Aishwarya Nahata [Registration No-1311327]declare that this report titled, Social

Responsibility Project, is a record of bonafide project work carried out by me under the
supervision of Prof.Vinita Seshadri, Department of Management Studies, Christ University,
Bangalore.
I further declare that this has not previously formed the basis of the award of any
degree, diploma or other similar title of recognition.

Aishwarya Nahata
1311327
Place: Bangalore
Date:

DECLARATION
6

I Ayushi Arora [Registration No-1311328]declare that this report titled, Social

Responsibility Project, is a record of bonafide project work carried out by me under the
supervision of Prof.Vinita Seshadri, Department of Management Studies, Christ University,
Bangalore.
I further declare that this has not previously formed the basis of the award of any
degree, diploma or other similar title of recognition.

Ayushi Arora
1311328
Place: Bangalore
Date:

DECLARATION

I Vaibhav Bhandari [Registration No-1311341]declare that this report titled, Social

Responsibility Project, is a record of bonafide project work carried out by me under the
supervision of Prof.Vinita Seshadri, Department of Management Studies, Christ University,
Bangalore.
I further declare that this has not previously formed the basis of the award of any
degree, diploma or other similar title of recognition.

Vaibhav Bhandari
1311360
Place: Bangalore
Date:

ACKNOWLEDGEMENT

I would like to express my profound gratitude to all those who have been instrumental
in the preparation of this project report. I wish to place on records, my deep gratitude to my
Class Co-Coordinator, Prof. Vinita Seshadri, for her expert advice and help.
I would like to thank Dr. (Fr). Thomas.C.Mathew, Vice Chancellor and Dr. Jain
Mathew, HOD, for their support.
I am deeply grateful to Mrs.Geetha Suresh, Project Manager of Sandhya Kirana,
Bangalore, for the Co-operation extended by his team for us to help connect with the
objective of Social Responsibility and furnishing the required information.
Lastly, I would like to thank God, my Parents and Friends for their constant help and
support.

Aishwarya Nahata
Ayushi Arora
Vaibhav Bhandari

Table of Content
Chapter 1

Pg. Nos.

Introduction
1.1 Introduction

to Social Responsibility

1.2 Need

& Objectives of Social

Responsibility

Chapter 2

Introduction to the NGO (Profile)

Chapter 3

Activities
3.1 Report of daily activities

Chapter 4

Learning Outcome
4.1Personal Experiences
4.2 Findings & Suggestions

Chapter 5

Village Exposure Report

References
Snap Shots

10

Chapter 1
Introduction to Social
Responsibility Project

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INTRODUCTION TO SOCIAL RESPONSIBILITY:

It's not how much we give but how much love we put into giving.
- Mother Teresa
Being Socially Responsible means that people and organisations must behave ethically and with sensitivity
toward social, cultural, economic and environmental issues. Striving for social responsibility helps
individuals, organisations and governments have a positive impact on development, business and society
with a positive contribution to bottom-line results.

All Social responsibility, both individual and corporate, is voluntary; it is about going above and beyond
what is called for by the law (legal responsibility). It involves an idea that it is better to be proactive toward
a problem rather than reactive to a problem. Social responsibility means eliminating corrupt, irresponsible or
unethical behaviour that might bring harm to the community, its people, or the environment before the
behaviour happens

Student Social Responsibility is the responsibility of every student for his/her actions. It is morally binding
on everyone to act in such a way that the people immediately around them are not adversely affected. It is a
commitment everyone has towards the society contributing towards social, cultural and ecological causes.
Student Social Responsibility is based on an individuals ethics. Instead of giving importance only to those
areas where one has material interests the individual supports issues for philanthropic reasons.

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In the late 1980s and early 1990s, environmental responsibility became a word that moved people to
consider the environmental impacts of everything from how we do business and how we create government
to how we make choices in our daily lives. This widespread environmental consciousness helped make
possible such things as The Clean Air Act, The Body Shop, and Recycling. Around the same time, another,
lesser-known concept began to show up in more limited social movement circles.

Social responsibility was first utilized as a term that, in many ways, complemented environmental
responsibility. Social responsibility encompassed an awareness of the social impacts of any given general
practice, and it was increasingly used to examine the impacts of business and investing in particular. Issues
like human rights, poverty, and the advancement of women and minorities were all seen as significantly
affected by the economic sector. The term quickly grew to encompass an even wider range of social sectors
and issues, finally including environmental concerns, so that, in the end, both environmental and social
responsibility were included under the heading of social responsibility.

Like its environmental cousin, social responsibility soon began to affect the consciousness of many
individuals, albeit on a much smaller scale than environmentalism. Following the model of personal,
environmentally responsible behaviours like recycling, a handful of organizations and authors began to
generate every day, alternative actions that were more socially responsible than their common counterparts.
In this way the focus of this project, social responsibility activism was born.

Social responsibility (SR) activism is a phenomenon that involves millions of individuals, in relative
isolation from one another, taking actions in their everyday lives to help bring about what they see as a more
socially (and environmentally) responsible world. Operating on a common set of socially progressive values
and actions, participants choose to engage in social change in a quieter, less confrontational way than typical
activists, and, as a consequence, engender almost no attention from media.

At the core of Social Responsibilty activism lies the goal of creating a critical consciousness in individuals
that helps them to understand the connection between seemingly mundane, everyday decisions and

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persisting global conditions. One of my key areas of interest has always been how we as individuals and
groups can improve the world. To me it is all about addressing how we live our lives and the impact we have
on everything and everyone around us, both locally and globally. The point is that everything we do matters
and makes either a positive or a negative impact on everything around us.

The definition of Social responsibility from the ISO 26000 guideline standards states:
The responsibility of an organization for the impacts of its decisions and activities on society and the
environment through transparent and ethical behaviour that contributes to sustainable development,
including health and the welfare of society; takes into account the expectations of stakeholders; is in
compliance with applicable law and consistent with international norms of behaviour; and is in compliance
with applicable law and consistent with international norms of behaviour; and is integrated throughout the
organization and practiced in its relationships.

Social responsibility typically refers to the practices of a people in a company. A person with strong levels of
social responsibility will prove to be an asset to the community and society where it is based. Social
responsibility requires a balance of responsible business practices, sound business decisions and strong
ethics and morals.

In today's economic and social environment, issues related to social responsibility and sustainability are
gaining more and more importance, especially in the business sector. Business goals are inseparable from
the societies and environments within which they operate. Whilst short-term economic gain can be pursued,
the failure to account for longer-term social and environmental impacts makes those business practices
unsustainable.

14

The individual social responsibility includes the engagement of each person towards the community where
he lives, which can be expressed as an interest towards whats happening in the community, as well as in the
active participation in the solving of some of the local problems. Under community we understand the
village, the small town or the residential complex in the big city, where lives every one of us. Each
community lives its own life that undergoes a process of development all the time. And everyone of us could
take part in that development in different ways, for example by taking part in cleaning of the street on which
he lives, by taking part in organization of an event, connected with the history of the town or the village or
by rendering social services to children without parents or elderly people.

The individual social responsibility also could be expressed in making donations for significant for the
society causes social, cultural or ecological.

Social Responsibility can be negative, in that it is a responsibility to refrain from acting (resistance stance)
or it can be positive, meaning there is a responsibility to act (proactive stance). Being socially
responsible not only requires participating in socially responsible activities like recycling, volunteering and
mentoring, but to actually make it a lifestyle. Only through a commitment to embrace and embed social
responsibility into your personal value and belief system can you truly become socially responsible in all
you do.

Types of Social Responsibility

1. Economic
2. Legal
3. Ethical
4. Discretionary

Economic Social Responsibility

15

According to the traditional concept of business, a firm exists to produce quality goods and services, earn a
reasonable profit and provide jobs.
In line with this concept, the economic model of social responsibility holds that society will benefit more
when business is left alone to produce and market profitable products that society needs. To the manager
who adopts this traditional attitude, social responsibility is someone else's job. After all, stockholders invest
in a corporation to earn a return on their investment, not because the firm is socially responsible and the firm
is legally obligated to act in the economic interest of its stockholders.

Legal Social Responsibility

All companies are subject to legal responsibilities and are required to follow the law, which impact
organizations planning process. In order to operate soundly, a company must familiarize itself with external
factors that govern the industry that the company operates within.
Securities legislation requires the disclosure of certain prescribed information concerning the business and
affairs of public companies. This includes periodic financial statements, insider trading reports, an annual
information form (AIF), press releases and material change reports.

Ethical Social Responsibility

In the planning process, organizations must think about setting guidelines in order to govern their businesss
practices and to protect the company, its employees and shareholders; this is usually done by establishing
ethical codes of conduct.
The Caux ethics is a system of principles designed to help organizations establish ground rules for ethical
practice. The first principle is to the responsibility of businesses beyond shareholders toward stakeholders
and states that Businesses have a role to play in improving the lives of all their customers, employees, and
shareholders by sharing with them the wealth they have created.

Discretionary Social Responsibility

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Discretionary social responsibility is any voluntary act by an individual community member intended to
benefit another person, group of people or the greater community.
Discretionary social responsibility may also be the result of a concerted effort to better a place or situation
that affects the society at large. Different from court-ordered service or some other coercive mandate, selfwill orders the activities of discretionary social responsibility.

Corporate Social Responsibility

Corporate social responsibility ("CSR" for short and also called corporate conscience, citizenship, social
performance, or sustainable responsible business) is a form of corporate self-regulation integrated into
a business modell. CSR policy functions as a built-in, self-regulating mechanism whereby business monitors
and ensures its active compliance with the spirit of the law, ethical standards, and international norms.
The goal of CSR is to embrace responsibility for the company's actions and encourage a positive impact
through its activities on the environment, consumers, employees, communities, stakeholders and all other
members of the public sphere.
Furthermore, CSR-focused businesses would proactively promote the public interest by encouraging
community growth and development, and voluntarily eliminating practices that harm the public sphere,
regardless of legality. CSR is the deliberate inclusion of public interest into corporate decision-making, and
the honoring of a triple bottom line: people, planet, profit.
The term "corporate social responsibility" came in to common use in the early 1970s, after many
multinational corporations formed. The term stakeholder, meaning those on whom an organization's
activities have an impact, was used to describe corporate owners beyond shareholders as a result of an
influential book by R. Edward Freeman, Strategic management: a stakeholder approach in 1984.
Proponents argue that corporations make more long term profits by operating with a perspective, while
critics argue that CSR distracts from the economic role of businesses. Others argue CSR is merely windowdressing, or an attempt to pre-empt the role of governments as a watchdog over powerful multinational
corporations.
CSR is titled to aid an organization's mission as well as a guide to what the company stands for and will
uphold to its consumers. Development business ethics is one of the forms of applied ethics that examines
ethical principles and moral or ethical problems that can arise in a business environment.

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ISO 26000 is the recognized international standard for CSR (currently a Draft International Standard).
Public sector organizations (the United Nations for example) adhere to the triple bottom line (TBL). It is
widely accepted that CSR adheres to similar principles but with no formal act of legislation. The UN has
developed the Principles for Responsible Investment as guidelines for investing entities.

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NEED AND OBJECTIVES OF SOCIAL RESPONSIBILITY

Social responsibility is an integral part of a students holistic developmental process because it lays the
foundation for a future, which will include cultivating personal and academic integrity which will help the
students in the Strive for excellence. Social responsibility helps a person in knowing his duty towards the
betterment of the society; it helps in developing our human values and will also make us better human
beings who are societal-contributing elements of the society. It teaches us not to take advantage of resources
which are given to us by the nature, because it will affect our future. Social responsibility helps in
developing ethical and moral values which are very necessary for the students. It makes us understand the
true value of life and responsibility. Striving for social responsibility helps individuals, organizations and
governments have a positive impact on development, business and society with a positive contribution to
bottom-line results.

We should try to be part of solutions, instead of acting individually in diagnosing and criticizing reality
without doing anything to try to improve it. We should train ourselves not only to achieve academic
excellence, but we should also be socially committed. Contribute to Society welfare and development.
Respect Diversity, Nature and the value of Life. Cultivate Excellence in whatever we do with strong ethical
and moral values. Act with Integrity in what we do. A large number of significant changes have taken place
in social, political, economic and other aspects of modern culture. These changes make it appropriate to reexamine the role of social responsibility in a persons life. The demand for greater social awareness from us
is a move and an important part of the societys attempt to make us more responsive to the need of mankind.

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Chapter 2
Introduction to the NGO

20

INTRODUCTION TO THE NGO

Organizational ProfileName of the organization: Nightingales Sandhya Kirana
Project Office: O Shangassey Road, Akkithimmanahalli, Richmond Town
Bangalore-560 025
Telephone no: 080- 41248444/9
Administration Office: #327, 2nd Cross, 1st Block, R.T. Nagar
Bangalore-560 032
Telephone no: 080- 23548444,23548555
Set up and registered in 1998 as a non-governmental, secular and charitable organization. Nightingales
Medical Trust (NMT) provides a system of easily accessible and affordable services and amenities for the
elderly of all socio- economic groups, in and around Bangalore.
Nightingales Home Health Services (NHHS) is a leading home health care provider in Bangalore with a
wide range of services. The organisation has built reputation on the tradition of personalized and
compassionate care with professional integrity.
Launched in 1996, the organisation has been providing healthcare at the homes of thousands of patients,
senior citizens and families, in coordination with their family physicians/surgeons.
NHHS provides a comprehensive, round the clock menu of home medical services by qualified and
experienced doctors, paramedics and nurses. This is the first and only service of its kind in Bangalore.

Over the past 16 years, the organisation has sustained service quality by expanding and updating of services
including communication, transport systems, infrastructure and increasing staff strength.

21

The services are available day and night, seven days a week at just a phone call for those who are registered
with as Members.
To ensure promptness, efficiency and quality of care, NMT has two Control Offices : one in North
Bangalore and another in East Bangalore.
In view of growing demand, recently NMT have introduced Specialized Home Medical Care. This unique
service is to facilitate speedy recovery from illness, injury or surgery and management of chronic ailments
in the privacy and comfort of the patients residence.
For each patient, NMT has created a customized care plan to fit his/her specific needs. All the services are
closely monitored to ensure better quality. Your treating Doctor will receive periodical reports from us about
the services rendered and the condition of the patient. This specialized service enables the elderly, the
disabled and other ailing persons maintain better levels of independence, health and psychological wellness
right at their homes.
NMT enriches the lives of senior citizens through:

Community-based, Innovative support systems

Services to meet their physical, medical, emotional, economic and social requirements

Addressing elder abuse

Promoting employment opportunities for non-pensioned elders

Rendering comprehensive Dementia Care

Advocacy, training and awareness programmes

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THE TEAM OF NIGHTINGALE MEDICAL TRUST

NMT is professionally managed by a Board of Trustees consisting of dedicated people from different fields
of expertise. The elders themselves are on the managing and coordinating committees at various levels. The
team also consists of medical professionals, lawyers, counselors, social workers, volunteers and committed
staff.

VISION OF NIGHTINGALE MEDICAL TRUST

Excellence in age care through innovative, community-based support systems, ensuring that elders are
healthy, happy, empowered and living with dignity.

MISSION OF NIGHTINGALE MEDICAL TRUST

Providing community-based holistic support systems

Serving elders of different socio economic groups

Combating elder abuse

Rendering comprehensive geriatric care with special focus on dementia

Enhancing skills and promoting post-retirement employment

Training, Advocacy and Research

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AWARDS IN RECOGNITION OF THE SERVICES OF NMT

1.Citation of Honour as part of the 2006 IAHSA Excellence in Ageing Service Award from the
International Association of Homes and Services for the Ageing (IAHSA), USA.
2.National Award - Vayoshreshtha Samman Award from the Ministry of Social Justice and
Empowerment, Government of India
3.Rajyothsava State Award from Government of Karnataka
4.Rotary Service Award for excellence among voluntary organizations
5.Paul Harris Fellowship from the Rotary Organisation.
6.Namma Bengaluru Award from Bangalore Foundation
7.Member of Subcommittee for Age Care under Planning Commission for formulation of 12th Five Year
Plan.
8.Award for Psychosocial Research of Alzheimer's disease International and Foundation Mederic
Alzheimer in the category: most promising evidence based psychosocial intervention.
9.Member of Expert Committee of Government of India for planning new schemes for the welfare of
senior citizens during the 12th Five Year Plan period.

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NIGHTINGALES HOME HEALTH SERVICES (NHHS)

Since 1996, the promoters of NMT, have been rendering all possible medical services at the doorsteps of the
elderly, the disabled and the bedridden. This pioneering venture was the only service of its kind in 1996 in
India. The services are comprehensive, professional, personalized and available at any time of the day or
night. Over 4000 families benefit from this program.
Though an associate of NMT, NHHS has been functioning as a separate entity.

PROJECTS UNDERTAKEN BY NIGHTINGALES MEDICAL TRUST

1. NIGHTINGALES SANDHYA KIRANA

Nightingales Sandhya Kirana was set up in 2004 and is a joint initiative of Bangalore Mahanagara Palike
(BMP) and Nightingales Medical Trust, an NGO actively involved in various innovative welfare programs
for elders in Bangalore since 1998.
As a Day Care Centre for disadvantaged elders, Sandhya Kirana has facilities and services for the physical,
emotional and social needs of elders and thereby ensures a better quality of life in the evening of their lives.
Here, elders can spend the daytime, enjoying the facilities that include lunch and tea.
Children, who work and have difficulty in leaving their elderly parents with dementia, alone at home, can
send them to the Dementia Day Care Centre during the day.
All senior citizens are eligible for registration. Over 50 elders avail of these services every day. Both men
and women above 60 are eligible for registration. Around 70 members are present at the centre daily.

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Aims of Nightingale Sandhya Kirana

(a) Underprivileged Elders:
In the fastest growing city of Bangalore, over 10% of the total population of 8.5 million is elders. But our
society is still not equipped to cater to the changing needs of the increasing number of elders.
Understandably, the needs of elders vary according to their economic status. The plight of the low income
elders in the city is very deplorable. It is the responsibility of the society to ensure a life of dignity to them
with necessary social support systems.
The NGO helps the underprivileged elders to generate income as it provides them with newspapers and glue
which the elders use in order to make paper bags and further the NGO sells these paper bags along with
candles and mats made by these elders and give them the money earned without keeping anything for itself.
These elders work here from 9 a.m. to 4 p.m. and are provided with breakfast, lunch and evening tea free of
cost.

(b)Elders with Dementia:

Dementia is a major health concern of the elderly. Due to loss of memory, these elders suffer a lot
of behavioral problems. With no cure, the patients need compassionate care by committed caregivers which
is done at Nightingales Sandhya Kirana.
Patients stay in the centre from 10 a.m. to 5 p.m. Transport to the centre is provided. The day care center
provides breakfast, lunch, tea and a snack. There are beds and toilets for the patients. The centre is airy,
spacious and has a little green backyard for patients.
The staff of five each assigned to 2 patients consists mostly of young girls with experience of about 1
years in handling patients.
Dr. Anand, a consultant neuro-psychiatrist, comes once a week on Thursdays, and a physiotherapist comes 3
days a week.
The cost is Rs 60 for daycare and Rs. 10 for refreshments per day.

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Facilities and Services

Health and Hygiene: Basic medical check-up, treatment for minor ailments, referral services,
physiotherapy, yoga and fitness programs, health education, counseling and health camps.

Skill Development and Income Generation: Making Greeting Cards, paper bags, dolls, candles,
mats, etc., and marketing them.

Recreation: Television, library, video shows, talks, cultural programs, picnics, outings and
interaction with younger generation.

Midday meals: Nutritious lunch is provided to all members.

Dementia Day Care Centre In a secure environment, elders with dementia are taken care from
9am to 5pm by trained nurses and therapists.

Contact:
O'Shangassey Road, Akkithimanahalli, Richmond Town Bangalore - 25
Email: [email protected] Ph: +91 80 41248448 / 41248449

2. NIGHTINGALES ELDERS ENRICHMENT CENTRE

These enrichment / daycares enhance the lives of senior citizens physically, emotionally and socially. The
first center was started in 1999, and presently the Nightingales Medical Trust runs 3 such facilities in
different parts of the city. Here elders spend their day time enjoying a meaningful community life in an
attractive ambience. The beneficiaries are mostly from the middle class. 600 have registered as members.
Around 100 elders visit these centers daily.

Facilities and Services

27

Health and Medicare: Basic medical check-up, lab investigations, injections, wound care, ECG
another health-related support.

Counseling: Helping individuals and groups face the emerging challenges in the changing environment
with regard to family and society.

Memory Exercises: Interesting programs to keep elders alert and mentally active.

Physiotherapy and Fitness Program: As physical activity has a positive effect on health and
longevity, this programme promotes regular guided exercises based on individual needs. These include
yoga sessions to keep the body and mind relaxed, and special exercises for Parkinsons and Arthritis.

Recreational, Cultural, Creative and Social Activities: Newspapers, magazines, a good library,
television and computers are available. Special sessions are held on music, literary and art display. Talks
and interactive sessions on topics of interest such as essence of different religions, health and age
related issues and current affairs. Members learn new languages, arts and crafts. Tours, games and
competitions, celebration of birthdays, special days, national and religious festivals are organized.
Activities also include visiting old age homes and undertaking community welfare schemes for
underprivileged elders.

Contact:
NEEC - Malleshwaram No.149, 11th Main, Between 16th & 17th Cross, Malleshwaram, Bangalore - 55
Email: [email protected] Ph: +91 80 23342929

3. NIGHTINGALES CENTER FOR AGEING AND ALZHEIMERS

One of the major health issues that the elderly are facing today is Dementia. Currently in India, about 3.7
million elders in India are affected by Dementia and the number is expected to double by 2030. In Bangalore
alone, over 30,000 suffer from Dementia. As a progressive and degenerative brain syndrome, dementia
affects memory, thinking, behavior, emotion and the activities of daily living. As yet Dementia has no cure,

the patients need support and care with compassion and understanding for a better quality of life. The
28

Nightingales Centre for Ageing and Alzheimers (NCAA) established in 2010 is the first comprehensive
dementia care facility in India. This 86-bed facility has a multi-disciplinary approach in the diagnosis and
management of patients with dementia, with a team of qualified physicians, neurologists, psychiatrists,
therapists, nursing staff and social workers who are specialized in taking care of elders affected with
dementia. All the facilities are elder friendly.

Services Offered

Memory Clinic, Short-term treatment for challenging behavior

Short-term and respite care. Long term care

Physiotherapy For a range of conditions affecting the elderly such as stroke, post-fall rehab,
Parkinsons etc.

Mobile Memory Screening Unit creates awareness and screens elders in the community to detect
dementia in the early stages. Treatment in continued at the centre.

Training inn dementia care to professional caregivers and family members.

Tele-dementia Services A team from NCAA visits the homes of elders with dementia and sets up
live chats between the family and experts at NCAA. The team provides advice on care plans
activities for the patient at home, environmental modifications and psychological support for the
caregiver.

Enrichment Centre with facilities and activities for healthy elders to keep them physically and
mentally active.

Contact
No. 8P6, 3rd A Cross, East of NGEF Layout, Kasturinagar, Bangalore

Email: [email protected] Ph: +91 80 42426565

4. NIGHTINGALES JOBS 60+

Nightingales Jobs 60+ is a comprehensive centre for improving the quality of life of economically insecure
elders by enhancing their skills and by facilitating post retirement job opportunities. This project aims to
ensure that elders without a regular income are provided some means to earn and live with dignity and
financial independence. Non-pensioned elders up to 70 years of age, in dire need of jobs are identified. Their
functional and intellectual capabilities and needs are assessed and classified. They are trained on skills based
29

on their interest, ability and experience and these skills are enhanced to meet the requirements that todays
employers look for. For those who are not qualified for office jobs, the Centre imparts vocational training
in tailoring, making of candles, greeting cards, eco products such as paper bags, plates and cups, eatables
like chocolates, pickles etc. All the training and placement services at Jobs 60+ are free of cost.

Services Offered

Skill development

Career Counseling

Computer training

Soft skills training

Employment Bureau connecting employers and prospective employees

40 seater computer based data processing unit

Vocational training for various income generation activities

Fitness/Medical Consultation

Consultancy services

Contact
No. 40, Lakshmi Complex Building, KR Fort Road, Opposite VaniVilas Hospital, Bangalore
Email: [email protected] Ph: +91 80 65608888

5. NIGHTINGALES LIFESAVING SERVICES

This programme was started in 2000 for training the family members of the elderly in Cardio Pulmonary
Resuscitation (CPR) techniques and First Aid. However, in view of the demand the services are now made
available to others also. About 25000 people including elders family members, medical professionals,
students, auto drivers, security personnel, policemen, corporate staff, industrial workers, etc. have been
trained in CPR covering about 250 organizations. Additionally, about 40000 people have been trained in
First-aid. Now the services are being extended to other cities too.

30

Contact
337, 2nd Cross, 1st Block, RT Nagar, Bangalore
Email: [email protected] Ph: +91 80 23548444

6. MOBILE MEDICARE FOR RURAL ELDERS

In India 70% of elders live in rural areas, where even the basic medical facilities are not easily available.
Under this project, 15 centres in various villages near Bangalore have been selected. Every day the mobile
clinic van with the medical team visits three spots on a pre-determined schedule and provides basic medical
care to the elderly. Besides, medical camps for cataract screening, dental care etc, are organized periodically.
Cases requiring specialized services are referred to nearby hospitals. Through these projects elders from 37
villages are benefitted and everyday about 70 elders avail this free service.
Contact
No. 806, 3rd A Cross,
East of NGEF Layout, Kasturinagar, Banaswadi, Bangalore

7. ELDERS HELPLINE 1090

Elders Helpline is a joint effort of the Bangalore City Police and NMT to address elder abuse. Established in
2002, this service is the first of its kind in Bangalore and a boon to elders in distress. The Helpline strives to
ensure a life of dignity and security to all elders within the city limits. In addition to a toll-free telephone
1090, all the services of the Helpline are free. The Helpline receives nearly 40 calls over the phone or in
person every day and appropriate action is taken. The team consists of qualified staff, committed social
workers counselors, volunteers, legal professionals and police personnel.
There is now an Extension Center for the Elders Helpline at the Basavangudi Police Station where a limited
number of services are offered as well.

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Services Offered

Prompt intervention when elders in distress call for help

Reconciliation and reunion in family disputes

Police intervention in serious cases, Rehabilitation

Interacting with other service agencies and government departments

Information on personal security, medical needs and other day-to-day needs

Tracing of missing and straying elders

Creating awareness about elders rights, childrens responsibilities and measures to minimize crime,
violence and abuse

Free legal advice and counseling on Thursdays & Saturdays

Facilities for alternative dispute redressal methods

Reverse Mortgage counseling and information Help Desk

Contact
Police Commissioners office, Ground Floor, No.1, Infantry Road, Bangalore
Email: [email protected] Ph: +91 80 22943226

OTHER PROJECTS OF NIGHTINGALES MEDICAL TRUST

1. ID Cards for Elders: NMT has been authorized by the Government of Karnataka to issue ID cards to
senior citizens above 60 years. This card contains all necessary details about the identity of the holder.
This card endorsed by a Government authority is an authentic proof for date of birth and address. The ID
card enables elders to utilize the various benefits available to them - in hospitals, labs, medical shops,
buses, railways, airways and other places. It is also helpful in times of emergencies, for easy
identification. Since December 2006, over 1, 53,000 Cards have been issued along with a booklet on
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Concessions and Related Information to Senior Citizens.

2. Awareness and Advocacy: It is Nightingales consistent effort to uphold the rights and privileges of
older people and to influence the government and decision makers to focus on the well-being of the

elderly. We regularly organize Awareness and Advocacy Programs through rallies, walks, exhibitions,
seminars, talk shows, public hearing, workshops and issue of handbooks. These programs have, over the
years, led to tangible benefits for senior citizens. Some of the issues focused so far are Elders Security,
Bridging Generation Gap, Finance Planning, Legal Precautions, Regulatory Body and Minimum
Standards for Old Age Homes and Setting up of Fast Track Courts. NMT was instrumental in making the
State Government come out with a State Policy on older persons and was also a member of the
Subcommittee for Age Care under the Planning Commission of India for formulation of the 12th Five
Year Plan. NMT is one of the few leading NGOs that advocated with the government for an exclusive
legislation to protect the rights and privileges of older persons. Our advocacy efforts led to the passing of
the Maintenance and Welfare of Parents and Senior Citizens Act, 2007.

3. Regional Resource and Training Centre (RRTC) - The Ministry of Social Justice and Empowerment,
Government of India has designated Nightingales as the Regional Resource and Training Centre (RRTC)
at Bangalore for the southern states Karnataka, Andhra Pradesh, Tamil Nadu and Kerala. The RRTC
aims to improve the quality of life of elders by enhancing the capacity of NGOs engaged in age care,
through training and advocacy programs.

33

Chapter 3
Activities

34

Day 1 at Nightingales Sandhya Kirana

On 20 February, 2014, we a group of 3 students Aishwarya Nahata (1311327), Ayushi Arora (1311328),
and Vaibhav Bhandari (1311341) got the lifetime opportunity from the Christ University to visit an NGO
named Nightingales Sandhya Kirana as a part of our social responsibility project and to understand rather
experience the life of others by helping them to cope up with their weaknesses and making them selfsufficient.
Our group and an other group (total 6 students) had to go to the same NGO so we all decided to meet at
Christ University by 8 a.m. From there, we left together for Nightingales Sandhya Kirana which is located at
Richmond Town nearly 8 kilometers away from the college.
As soon as we reached the NGO, we were given a brief introduction about the NGO, its working and the
motive for having such an organization by Mrs. Geetha Suresh, Program Manager at Nightingales Sandhya
Kirana.
Mrs. Suresh told us that Sandhya Kirana is basically a day care centre for underprivileged elders and
Dementia patients. She further added that the NGO provides income generation opportunities to the elders
so that they can make a living and also the medical staff takes care of the dementia patients who are living
there.
She told us that the NGO collects waste newspaper and magazines from various sources which are used by
the elders to make paper bags of varying sizes and dimensions. The NGO provides them with the glue for
making these bags. The next task that the NGO does is that it sells those paper bags to Hopcoms on behalf of
the elderly people and gives the earned money to the elders who made those bags.
She told us that the bags were used by chemists (for putting medicines), fruit sellers (for packing fruits) and
street food sellers (for serving/packing fried snacks).
Mrs. Suresh then told us that the NGO was facing shortage of newspapers and magazines which could
hamper the income generation of the elders so she assigned all 15 of us, a task to collect minimum 500
35

kilograms of newspaper in just 3 days. Our individual target was to collect at least 10 -15 kgs of newspaper
daily. We were asked to report back at the NGO by 3 p.m. and were supposed to submit all that we had
collected till then.

First day when we started our task we found it very difficult initially. A lot of teamwork was required for this
job. We somehow started the task and took some brochures of the NGO along with us. Then three of us went
to Shanthinagar residential area looking for newspapers and magazines in each house. We went to each
house of that locality and told them that we were working for an NGO named Sandhya Kirana, told them
about its working and also told them the reason as to why we needed waste newspaper. Knowing that it was
for a social cause, people readily helped. Some of them were very kind and gave us all the old newspapers
they had while some others even said no even after knowing the cause and insisted on selling those
newspaper to the scrap shops.
Since, it was the first day so we focused only on the nearby areas to collect newspapers. We even
approached Sita Bhateja hospital, just opposite to the NGO and got nearly 5 kgs of newspaper from them
alone. After all the hard work, we 3 managed to get almost 50 kilograms of newspaper in just few hours.
We reported back to the NGO by 3 p.m. and submitted all that we had collected from nearby areas. After
weighing and piling the newspapers, we interacted with the old people working there. Though language was
a barrier for us, but Mrs. Suresh introduced us to those elders who knew Hindi and a bit of English too. Then
it became very easy for us to interact with them. We got to know about their family backgrounds, interests
and also their reasons for working in this NGO.
Then after an hour of interaction, all those people began to go back home as it was already 4 p.m. They
thanked us for getting newspapers for them and then they left the place.
Then finally Day 1 came to end and we went back to our homes. We were so happy and there was a sense of
achievement in us as we had done what we could to help those elderly people.

Day 2 at Nightingales Sandhya Kirana

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The task for Day 2 was also same as we had to collect approximately 15 kilograms of newspaper each. So,
the four of us i.e. Aishwarya Nahata (1311327), Ayushi Arora(1311328) and Vaibhav Bhandari(1311341)
decided to meet at 2 p.m. outside Sandhya Kirana.

All three of us had decided to collect the newspapers from our own localities and from our friends on the
second day. So we all woke up early and contacted our friends in order to seek their help in newspaper
collection. Our friends helped us a lot and got newspapers from their homes and even from their neighbours.
Aishwarya Nahata went to the Jayanagar area for newspaper collection. She approached various houses and
nearby grocery stores and got some old newspapers. Ayushi Arora contacted his relatives and got
newspapers from them. Vaibhav Bhandari went from one flat to another in Adarsh Palace and got a lot of old
newspaper.
After all the collection for the day was done, we met outside Sandhya Kirana nearly at 2 p.m. We then went
inside and submitted all the newspapers that we had collected so far. Our Day 2 collection was nearly 60 kgs
and Mrs. Suresh was very happy to see that we were working so hard with utmost sincerity and dedication to
help the elderly people. Even the people were really happy to see that we were doing so much work for
them.
We again interacted with some other people on the second day of our NGO visit. We helped them in making
newspaper bags and even counted and made piles of 50 each for them.

Conversation with Mrs. Geetha Suresh

After interacting with the people working in the NGO we spoke to the person in charge of the NGO. She
told us that the paper bags are meant for bhajjis, fruits and even for medicines. The glue used is made of
Maida and they need 3kgs of Maida a day for the same.
They also make mats, paper pens, greeting cards and candles. Moreover paper plates are made with palm
tree leaves. She told us that mechanical press with heated mold gets the shape.
She told us that there are weekly medical checkups for the people. About 40 people are currently working in
the NGO. She further told us that several cultural activities are also conducted once or twice in a month for
37

the old people. They include activities such as musical chairs, throwing the ball and the spoon and lemon
game.

She also said that facilities available to the elders working include television and video shows. The elders
are also taken for outings every year. Mrs. Suresh told us that they had gone to some National Park and had
also gone for a metro ride.
People there make about 10000-12000 bags a day and they get Rs. 14 for 100 bags. The number of bags
made by one person varies from 300-800 per day. The amount paid to each individual also varies from Rs.
300-1500. She told us that the elders get all services free of cost, which include food, clothing and
healthcare.
People work in the NGO from 9 a.m. to 4 p.m. and all the people come on their own. She informed us that
Nightingales runs 7 centres across the city each of which is unique and employs 500-700 people.

Day 3 at Nightingales Sandhya Kirana

It was the last day of our NGO work. After two days of newspaper collection drive as a group we had
collected approximately 100 kgs although there were several groups along with us and we were supposed to
achieve a target of 500 kgs at the end of three days. We had an early start to our day and were determined to
reach our target. The paper is then converted into paper bags that are basically an income generation activity
for the NGO and these paper bags are sold to Hopcoms and a few medicinal shops.
At around 9 a.m. the three of us i.e. Aishwarya Nahata (1311327), Ayushi Arora (1311328) and Vaibhav
Bhandari (1311341) met outside Sandhya Kirana where we discussed our plan of action and had a quick
breakfast. We all went in different directions and decided to target different areas.
After the newspaper collection at 3 p.m. we met at Richmond Town and after having our lunch we
proceeded towards Sandhya Kirana where we completed the task assigned to us and thanked Mrs. Geetha
Suresh for helping us in understanding the true essence of life through social service.

38

Conversation with one of the people working in the NGO Anita Ji

Born and brought up in a family Tamilyan her forefathers had shifted to Karnataka long back. She has been
working here since the last 3 years and has studied till the 6 th grade. She was a person who willingly shared
everything with us. She treated us like her own children and even went on to talk about her family.
She has 1 son and 1 daughter ; the son one is a trader and works in City market whereas the daughter is
waiting to be married. The son rarely met her and neglected his responsibilities towards his mother while the
daughter is loving and caring and took great care of her. She lived with her.
Anita Ji is quite a religious person, she goes home every-day after work and performs her rituals without
fail. She loves her work and is so dedicated that even at home she had made some 150-paper bags. We
personally gave her tea and loved talking with her.

39

Chapter 5
Learning Outcome

40

PERSONAL EXPERIENCES
1. AISHWARYA NAHATA (1311327)
It was an honour working for the organisation as a volunteer, Nightingale Sandhaya Kirana a nongovernment, day care, voluntary organization is committed to the upliftment of elders who are economically
deprived in Bangalore, through various innovative, community-based support systems for senior citizens of
different socio-economic groups. It believes that taking care of the senior citizens of the country is the key to
progress for the nation. It has helped me understand the true meaning and value of life.

Social responsibility is a modern philosophy that states that all individuals are obligated to help the
community at large. This is an active effort involving acting against a social issue or prevention of
committing harmful acts to the society at large. By taking an active participation in resolving some of the
issues, we as individuals should all strive to set good examples by applying and adhering to socially
responsible practices, such as improving the quality of lives for individuals and their families, volunteer
energy and time towards improving and benefitting society. Even though not everyones priorities are the
same, it is about taking accountability for ones own behaviour and knowing how ones own behaviour
affects the society at large. Social responsibility projects should be undertaken by all the students because it
helps us understand the needs of our society and contribute to its development.

This trip has taught me something that, I will cherish for the rest of my life that is how to be responsible.
The word responsibility breaks down into two key words that are response and ability which is nothing but
the ability to respond to different situations that may arise in our life at several occasions. Responsibility is
doing the right thing. Doing the right thing means living a life where every move or decision you make is
all your own and you do things that will not harm others. It is a moral belief that as individuals we must
behave ethical and be accountable for our actions, and be conscious of our decisions and the impact it has on
society.
41

Life is beautiful and yet life is not a bed of roses. Though it is full of ups and downs it has many facets of
blessings and successes. The social responsibility project has helped me understand the value and the true
meaning of life. Happiness, sorrow, victory, defeat, day-night are the two sides of the coin. Similarly life is
full of moments of joy, pleasure, success and comfort punctuated by misery, defeat, failures and problems.
There is no human being on Earth, strong, powerful, wise or rich, who has not experienced, struggle,
suffering or failure. We should respect everything life has given us because life itself is a precious gift. No
doubt, life is beautiful and every moment is a celebration of being alive, but one should always be ready to
face adversity and challenges. A person who has not encountered difficulties in life can never achieve
success. Difficulties test the courage, patience, perseverance and true character of a human being. Adversity
and hardships make a person strong and ready to face the challenges of life with equanimity. There is no
doubt that there can be no gain without pain. It is only when one toils and sweats it out that success is
nourished and sustained.

Even though the senior citizens had such little they were ready to give and share their joy with the world,
this deeply touched me and made me question the fact that as a fellow human with the advantages that I had
I could actually do so much to help the ones less privileged than we are. Responsibility I believe accrues
through privilege. People like you and me have an unbelievable amount of privilege and therefore we have a
huge amount of responsibility. According to me showing no empathy to those who work day and night for us
is a crime in itself.

The organisation has taught me how to enhance the lives of senior citizens who are emotionally, socially and
economically challenged. It also made me understand as to how to improve the quality of life of
economically insecure elders by enhancing their skills.

The learning from the social responsibility project was very vast for me, helping someone in need of the
help even for a day was fulfilling in a way no new materialistic thing in my life is. By providing the
newspapers to the elders for paper bag making made me feel the happiest I had felt in a very long time. . Not
only does a opportunity like this give you the time to introspect it also makes us think of the world outside
42

of the bubble we live in, makes us wonder what actually exists outside the boundaries of our mind and in
that process helps widen those exact same boundaries making us better people, making me a better person,

teaching me the value of one small meal, teaching me the value of one small smile, telling us about how the
small things in life can be enjoyed. And how I was so lost in what was happening to me, and finally realizing
that my sufferings might not be inconsequential but there are far bigger things out there in the world for me
to worry about.

2. VAIBHAV BHANDARI (1311341)The NGO our group was assigned was SANDHYA KIRANA located near double road. This NGO helped
old people and engaged them in creative work suchas making of paper bags, etc.The three day internship at
the NGO was very informative and thought each and everyone of us in the group a lot about team work ,
planning and co-ordination.

The task we were assigned by our coordinator was that we had to collect a total of 50 kilograms of
newspaper(including magazines) each within 3 days. We were supposed to report each day with the amount
collected on that day. This required patience. Collection of newspaper was not an easy job. We had o split
ourselves in order to gather as much as paper each day. We planned the localities we would target, we all had
different thinking, but we gave in to one mutual decision. This was the main thing we learnt, Teamwork.

We had to put our communication skills and convincing power to test when we went around houses to
collect paper. We had to be good in our approach, because if we were not appealing, nobody would take us
seriously and they would end up not contributing. A few of us had to skip our lunch so that we complete our
daily targets. This taught us that even thought we did not have a meal, the happiness we would provide on
the faces of the old citizens in the NGO would overshadow our hunger. Some of us collected more on a
particular day while the other group collected more on the second day. But we submitted everything as a
group and not merely as individuals. The sense of belonging to the group I was working in is the main thing
I take away from this NGO internship.

43

Though the three days were very hectic, we had our moments of fun as well. Most importantly, it helped us
understand and know each other better. Personally, I learnt that unless you are willing to take an extra step

to contribute to something, you will not be able to complete your task. Each and everyone of us had the will
to do something for the NGO we were working for as it would help us feel like socially responsible
individuals. I used to always think that I would not be able to work in a team, but these three days changed
my mindset. Now I can proudly tell that I am a good team player.
This is the first time I got the opportunity to work at an NGO, and it was an unbelievable experience. Books
would not be able to give me the exposure and the learning I received from this project. This is a great
initiative and it helped me learn about myself as well as working with others.

3. AYUSHI ARORA (1311328)-

FINDINGS AND SUGGESTIONS

Findings

Determination of people to work at such an old age and earn money made us astonished.

It was their will power that kept them going and they were highly motivated to have an identity
separate from their family.

The quality of team work was on full display as the people helped each other to achieve their
individual targets. We witnessed, a lady lending glue to another so that she could complete her target
for the day.

The people were extremely ecstatic on seeing our newspaper collection and thanked us from the
bottom of their hearts. Their blessings will definitely help us succeed in life.

All the services like weekly medical check-ups, mid-day meals and tea, clothing etc. were made
available to the people free of cost.

The NGO staff was extremely caring and looked after every small need and requirement of the
people.
44

Suggestions

The government has a responsibility towards the society and must fulfill it. Adequate funds should be
made available to such NGOs and the government must ensure that such decisions are taken swiftly
and are corruption free.

Corporate Social Responsibility refers to the obligation of business towards the needs of the society
and they must do their bit and pledge to give a percentage of their earnings for the betterment of the
society at large.

We as individuals need to act and must do something for the ones who are not as privileged and
fortunate as us. Our small contribution can go a long way in bringing about a major change in their
lives.

45

Chapter 6
Village Exposure Trip

46

RURAL EXPOSURE TRIP

1. VAIBHAV BHANDARI (1311341)

The Village exposure camp was indeed a blissful experience. Though it was a short camp, it thought us a lot
about life and the kind of society we live in. It helped us understand how everyone is different and how
people perceive things differently.

Though the village did not possess the problems which urban people face like pollution, traffic, etc. They
had problems of their own. These brief hours with the beautiful people living in the village thought us how
they have a different approach to live. Though they were not provided basic amenities by the government
even after repeated promises, these people found their share of happiness by being a part of the people and
the around them. These people did not get enough electricity to even complete their household work, they
did not have any medical aid around them, they did not have any social life. But still they did not mourn
about the things their lives lacked like most of the urban people do, sometimes even I crib about the smallest
of the things.

This camp thought me how to gain happiness by making people around you happy. The school program that
was conducted for us by the school children showed the amount of hard work they put in to put up such a
sort of performance. This made us feel happy and privileged and indeed we made them happy. They did not
expect anything in return from us, showing the unconditional love the village children had for us. Their faces
showed the amount of excitement they had when they were informed that they were performing in front of
us. This particular incident thought me how to find happiness in the smallest of things around us, which
would make our life worth living.

The second day morning when we planted saplings, the master felt so obliged and appreciated us. Even
though we did not do something great, it still made them feel happy. This gave me a lesson, Extending a
47

helping hand to people in need feels great, especially when such a small initiative makes a great impact in
their lives.

Finally this camp thought us to share the happiness in our lives so that we provide people around us a reason
to smile. By this I mean that we all learnt how to adjust with our fellow classmates. This trip built the very
required unity between us and made me realize that every work is easy when you work as a team to achieve
the goal.

Concluding, This camp gave us a deeper insight in the lives of the people in the village and about the
difficulties they face in their daily lives. If they can still find happiness even though they lack a lot of basic
amenities, we also should stay happy with whatever we have and not critise everything around us though we
get everything.

2. AISHWARYA NAHATA (1311327)

The main objective of the village trip was to understand the life of a villager, the hardships they face on a
daily basis. When we reached our base camp, we were given a brief orientation about the village.
Issues which these villagers face1.
2.
3.
4.
5.
6.
7.

Children get access to primary education only.

No scope for higher education.
Children below 6 years dont go to school.
Parents being illiterate do not realize the importance of education.
Problem of funds.
Lack of public transport.
Lack of proper sanitation facilities.

Soon we were divided into 2 groups to visit 2 different villages at 40 minutes distances from our base camp.
Thereafter, there was sub-division of the group of 8-10 people in each group and in each group there were at
least 1 or 2 people who knew Kannada to help us communicate with the villagers. We visited houses
48

interacting with the families, where we were welcomed by families in a warm manner. We told them the
importance of education of their children and how it would secure their future. Simultaneously, they told us

their problems of lack of facilities and irrigation problems that they faced in their day- day life. They were
very kind to offer us snacks and water.
We were lucky enough to be an audience to the childrens annual school day show. The children sang and
dance with great enthusiam and confidence.
It was getting dark but our enthusiasm was never less. We took photos and videos and cherished every
moment with them. Then it was time to head back to our base camp, where we had delicious food and we
were tired so we went to sleep.
Next morning we got up early and we had an orientation in which we discussed about our last days
experience. Everybody had some or the other things to share with each other. We all got to learn a lot from
each other and it was really fun spending some quality time with friends and having a good time. We had
breakfast and moved on to our next activity.
Then we had to go for the tree plantation programme. We visited many places and planted saplings. It was
an entirely new experience and very exciting. Though, it was a tiring job but we were able to cope-up well.
We also played some games and had lots of fun with them, which reminded us of our childhood days.
We went back to our base camp for lunch and we had a feedback session where we were asked to give a
feedback as of what we learnt from this entire trip, after this we had lunch and got ready to depart back to
Bangalore.
This was a very useful trip as we learnt we should be satisfied with what we have, we should have
empathetic attitude towards the poor people who do not get even one meal a day. We got see the true life of a
person in village.
In this way we came to an end of our trip. We were very thankful to the (CSA) team for giving us a chance
to know what a true India is. They were good to us and we had a great time.
In our fast life, we tend to neglect our social responsibility. But, trips like these make us aware that a lot
has to be done by everyone to achieve the nations goal and it was good learning experience as we spent

49

some quality time in the village, interacting with people and getting to learn new cultures and life in a
village.

Few things which were noticeable were as to how efficiently they utilized there resources. People in cities
produce large of quantities of waste and do not use our precious resources in an effective manner, where as
people living in a village produce minimum wastage and re-cycle as much as possible.
They lived a simple life, and eat unadulterated food, the air they breathe is not polluted like our city
Moreover, and they treated us with respect and offered us as much as they can.
Their eagerness to learn was very much appreciable. Their children had dreams to become doctors,
engineers, police officers and most importantly responsible citizens of our country. Therefore, the village
exposure trip was a blissful experience.

3.

AYUSHI ARORA (1311328)

50

REFRENCES
www.nightingaleseldercare.com
www.nightingaleeldercare.weebly.com
www.google.com

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SNAPSHOTS

52