University of Mumbai

Marketing Strategies of Hamleys

Bachelor of Management Studies
Semester V
(2016-2017)
Submitted by
Simran Sathi
HAZARIMAL SOMANI COLLEGE OF ARTS & SCI.
SHRI MANUBHAI MANEKLAL SHETH JR. COLLEGE OF
ARTS & SCIENCE
JAYARAMDAS PATEL
COLLEGE OF COMMERCE & MANAGEMENT STUDIES,
Kulapati K.M. Munshi marg,
Chowpatty,
MUMBAI-400 007.

UNIVERSITY OF MUMBAI

A PROJECT REPORT ON
MARKETING STRATGIES OF
HAMLEYS .
Bachelor of Management Studies
SEMESTER V
Submitted
In Partial Fulfillment of the requirements
For the Award of Degree of
Bachelor of Management Studies
By
(SIMRAN SATHI)
(44)
BHARATIYA VIDYA BHAVANS
HAZARIMAL SOMANI COLLEGE OF ARTS & SCI.
SHRI MANUBHAI MANEKLAL SHETH JR. COLLEGE OF
ARTS & SCIENCE
JAYARAMDAS PATEL
COLLEGE OF COMMERCE & MANAGEMENT STUDIES,
Kulapati K.M. Munshi marg,
Chowpatty,
MUMBAI-400 007.
DECLARATION

I, Miss Simran Sathi the student of T.Y.B.M.S Semester V (20162017) hereby declare that I have completed the project entitled
MARKETING STRATGIES OF HAMLEYS. The information
submitted is true and original to the best of my knowledge.
__________________________
(SIGNATURE OF STUDENT)
(SIMRAN SATHI)
(44)
BHARATIYA VIDYA BHAVANS
HAZARIMAL SOMANI COLLEGE
OF ARTS & SCI.
SHRI MANUBHAI MANEKLAL SHETH
JR. COLLEGE OF ARTS & SCIENCE
JAYARAMDAS PATEL COLLEGE
OF COMMERCE & MANAGEMENT STUDIES,
Kulapati K.M. Munshi marg,
Chowpatty,
MUMBAI-400 007.

CERTIFICATE

This to certify that Miss Simran Sathi, Roll no: 44 of third year
B.M.S. , Semester V (2016-2017) has successfully completed the project
on MARKETING STRATGIES OF HAMLEYS under the
guidance of Jigna Dharia.

Course Co-ordinator

Project Guide/ Internal Examiner

Examiner

ACKNOWLEDGEMENT

Principal

External

To list who all have helped me is difficult because there are so

numerous and the depth is so enormous.
I would like to acknowledge the following as being idealistic
channels and fresh dimensions in the completion of this project.
I take this opportunity to thank the University of Mumbai for
giving me chance to do this project.
I would like to thank my Principal, _____________ for
providing the necessary facilities required for completion of this
project.
I take this opportunity to thank our Coordinator Prof. Vikram
Shrotri, for his moral support and guidance.
I would also like to express my sincere gratitude towards my
project guide Prof. Jigna Dharia whose guidance and care
made the project successful.
I would like to thank my College Library, for having provided
various reference books and magazines related to my project.
Lastly, I would like to thank each and every person who directly
or indirectly helped me in the completion of the project,
especially my Parents and Peers who supported me throughout
my project.

Table of Report

Sr. No.

Name of the Topic

Page No.

1.

Introduction

2.

Company Profile

3.

Review of Literature

4.

Research Methodology

5.

Data Analysis

6.

Finding and Suggestions

for Customer Satisfaction
in Hamleys

7.

Conclusions
recommendations

8.

Limitations

9.

Bibliography

Introduction

and

Hamleys is the oldest and largest toy shop in the world and one
of the world's best-known retailers of toys. Founded by William Hamley
as "Noahs Ark" in High Holborn, London, in 1760, it moved to its current
site on Regent Street in 1881. This flagship store is set over seven
floors, with more than 50,000 toys on sale. It is considered one of the
city's prominent tourist attractions, receiving around five million visitors
each year. The chain has ten other outlets in the United Kingdom and
also has more than 60 franchises worldwide.
Hamleys
was
bought
by
the
Icelandic
investment
company Baugur Group in 2003 but was taken over by Baugur's main
investor,Landsbanki, when the group defaulted. In 2012, the French toy
retailer Groupe Ludendo bought the business for 60 million. [1] In 2015 it
was reported that Groupe Ludendo was negotiating the sale of Hamleys,
possibly to a Hong Kong company owned by a relative of the owner of
department store House of Fraser.[2] Subsequently, it was sold to the
Chinese footwear company C.bannerfor an estimated $154 million
London-based toy retailer Hamleys has opened its second
store in Mumbai
at Infiniti mall, Malad. Spread over 9,000
sq.ft., the new outlet stocks Hamleys own brand range along
with other national and international brands such as Mattel,
Fisher
Price,
Funskool,
and
Simba.
Hamleys is known the world over as one of the best
toymakers and toy retailers. Being a premium toy store,
Hamleys has been very selective when it comes to their
store location across the globe. Hamleys will be in a very
strong position to reach out to its target consumers.
Hamleys entered the Indian market, through a franchise
arrangement with Reliance Brands Limited, a part of the
Reliance Industries Group.
It opened its first store in the country in 2010 at High Street
Phoenix, Mumbai spreading over 21,000 sq.ft. and second
store in 2011 at Express Avenue mall, Chennai with a 10,500
sq.ft. area.

History

Hamleys is the oldest and largest toy shop in the world. [4][5] It is
named after William Hamley, who founded a toy shop called "Noah's
Ark" at No. 231 High Holborn, London, in 1760. Ownership of the shop
passed through the family, and by the time it was operated by Hamley's
grandsons in 1837, the store had become famous, counting royalty and
nobility among its customers.[6]
A branch at No. 200 Regent Street was opened in 1881; the
original High Holborn shop was destroyed by fire in 1901 and was
subsequently relocated to Nos. 8687 High Holborn. [7] The Regent Street
branch later expanded to Nos. 188-196.[6]
In 1938, Queen Mary, consort of King George V, gave Hamleys
a royal warrant.[6] During the Second World War, the Regent Street store
was bombed five times. In 1955, Queen Elizabeth II gave the company a
second royal warrant as a "toys and sports merchant".
Hamleys was bought in June 2003 by the Baugur Group, an
Icelandic investment company. When Baugur collapsed, its stake in the
toy store was taken over by the Icelandic bank Landsbanki. In
September 2012 Groupe Ludendo, a toy retailer based in France with
shops also located in Belgium, Spain and Switzerland, bought Hamleys
for a reported 60 million.[1] In October 2015 it was reported that Groupe
Ludendo was negotiating the sale of Hamleys, possibly to a Hong Kong
company owned by a relative of the owner of department store House of
Fraser.[8]It was subsequently purchased by C.Banner, a large Chinese
footwear and fashion wear conglomerate based in Nanjing.

United kingdom store

Regent street store
Hamleys expanded and moved its flagship store from No.
200 Regent Street to its current site at Nos. 188196, Regent Street, in
1981, which is the largest toy shop in the world.
Hamleys' flagship store has seven floors covering 54,000 square
feet (5,000 m2),[10] all devoted to playthings, with different categories of
toy on each floor. The ground floor is traditionally for stuffed toys
(including Steiff), and is decked out with a diverse array of stuffed
animals, from regular teddy bears to more exotic plushes such as turtles
and dolphins, and enormous life-sized giraffes and elephants.

Other UK store
As of 2015, there are ten other stores across the UK, including
sites at the St. Enoch Centre in Glasgow,[11] at the Trafford Centre in
Greater Manchester, at Lakeside Shopping Centre in Essex, in Sheffield,
York,
and
at
airports
including London
Heathrow, London
[12]
Gatwick, London Stansted and Manchester.
Global Stores
In 1987 Hamleys' second store was opened in New York City,
however it was closed less than 12 months later.[13]
Hamleys' European footprint existed in Denmark (three small
stores) and, since October 2008, the Republic of Ireland, when it opened
a 3,250-square-metre (35,000 sq ft) store in Pembroke Avenue, located
adjacent to the Town Square in Dundrum, Dublin.[14][15][16] On 12 October
2012, a Hamleys store opened at Nacka in Stockholm, Sweden. On 19
September 2013, a Hamley store opened as part of Steen og
Strm department store in Oslo, Norway. In April 2014 the Hamleys
Denmark toy chain closed all four of its Danish locations when its Nordic
parent company, Kids Retails, filed for bankruptcy.[17]
Hamleys opened its first store outside Europe in Amman, Jordan,
on 18 June 2008. The three-storey store on Mecca Street is run by the
group's franchisee Jordan Centre.[18] A Dubai franchise opened with two
stores on 4 November 2008.[19]
The first store in South Asia was opened in Mumbai, India, on 9
April 2010.[10] The 22,000-square-foot (2,000 m2) store is located in an
upmarket shopping district in India's financial capital. A second store in
India is located in the city of Chennai at the Express Avenue Mall. The
11,000 sq ft store has a London bus that customers can walk up through.
It now has ten stores in India, including two stores
in Delhi, Ahmedabad, Bangalore,
two
stores
in
[20]
Mumbai, Pune and Chandigarh. Hamleys also opened its first store in
the City Of Joy at Quest Mall, Kolkata. It is also the first store of
Hamleys in Eastern India. With this addition, the iconic brand is now
present in 8 cities with 14 stores across India.
Hamleys' opened a store in the Saudi capital Riyadh on 26
January 2012. The 2,100 sq m shop is located in the Panorama mall at
Takhassusi Street's intersection with Prince Mohammed Road.[21]

In 2012 Hamleys opened its first store in Russia. It now operates

two in Moscow, one in Saint-Petersburg and one in Krasnodar.[22]
In 2013, Hamleys announced plans to open 20 stores across
India in collaboration with Reliance Brands Ltd..[23] The company also
announced that a store would open in the One Utama Shopping Mall
in Kuala Lumpur, in November 2013, the first in south-east Asia.
Malaysia is now a home for 3 Hamleys stores, with new outlets opened
in the Quill Mall, Kuala Lumpur and in the satellite terminal of Kuala
Lumpur International Airport.
In 2014, Hamleys opened its first store in the Philippines. The
store opened at noontime of December 21, in time for Christmas, in
Central Square, Bonifacio Highstreet, Bonifacio Global City, Taguig City.
[24]
A second Philippine Hamleys store is also set to open the following
year.[25] Stores Specialists Inc. (SSI) Group is the exclusive distributor of
Hamleys in the Philippines.
In 2015, an Abu Dhabi franchise opened with two stores in World
Trade Centre Mall (WTC) and Yas Mall, Yas Island.
On 20 August 2015, a store opened in Greenstone Mall,
Johannesburg, South Africa. This is the first Hamleys store to be opened
in South Africa.
In November 2015, a store opened at Antara Polanco Fashion
Mall in Mexico City, its first store in America.
Theres one store in Nicosia, Cyprus. In November one is
opening at Eastgate, South Africa and also in Malta.
Website
In the 1990s Hamleys had two websites, one for the UK which did
not sell anything, and a US version[26] with a basic inventory. This
changed in 1999 with the launch of hamleys.com. The site offered
worldwide shipping and focused on user experience, customer service
and the sale of traditional products and collectables.[26] The chief
executive of Hamleys told Marketing Magazine "I do not want to become
embroiled with the likes of Toys 'R'Us, Toyzone and eToys, which are
fighting on price alone and will end up making next to no margin".[27]

In 2006 a glitch on the website allowed customers could claim a

60% discount on any product.[28][29]
Econsultancy critiqued the site for its basic approach in 2013, and
felt that it "doesn't do a lot to represent the brand, it fact it may even
detract from it".

SWOT Analysis of Hamleys with USP, Competition, STP

(Segmentation, Targeting, Positioning) - Marketing Analysis
Hamleys
Parent Company

Groupe Ludendo

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

The finest toys in the world

USP

Worlds largest retail toy store

STP
Segment

Retail toy store of some of the biggest toy brands

Target Group

Parents and kids

The wide range of toys offered something for all

Positioning
SWOT Analysis
Strengths

1.
Brand
recall
is
very
high
2. One of the world's Biggest toy retail chains

3. Has a good customer reach and has a wide variety of

4. Has a presence all over the world
5. Has survived the test of time and has its
presence in the worlds most important metros
6. Good focus on customer experience adds value

Weaknesses

1. Shops located in the

2. Targets mainly the upper class

upscale

market

1.Target the middle class in the developing

economies
Opportunities 2.Can add more product lines to its portfolio
1.
2.Outdoor
3.Television
Threats

Other

retail

toy

stores
games

4.Computer games and Internet

Competition

Competitors

1.K.B.
2.Toys R U

Analysis: How Hamleys aims to take the brand worldwide

Hamleys has been a landmark on Londons Regent Street for
more than a century and the retailer is now focused on taking its unique
offer overseas.
The Hamleys brand is synonymous with Londons Regent Street,
which has been home to the iconic store since 1881.

Toys

Its seven-floor toy box in the heart of Londons West End has
attracted droves of excited children for decades. The unique theatre
created by in-store demonstrations, puppet shows, hundreds of toys and
a shop designed around a childs viewpoint is responsible for making
magic a reality for many and the brand is recognised the world over.
But behind all this fairy tale wonder is a business with plenty more
opportunity, and Hamleys is pursuing it overseas.
Hamleys chief executive Gudjon Reynisson says: Families and
children all over the world are the same - they want toys to be fun, which
makes us well placed to take our unique retail proposition to international
markets.
Hamleys has been leveraging its brand awareness by expanding
internationally. Over the past five years it has been rapidly extending its
international store reach, opening shops designed to delight children on
almost every continent.
Hamleys head of international development Helen Barnish says
the retailers proposition is unique.
Everyone knows Hamleys and people always have a memory of
visiting the store so it has emotion attached to it, its not just a store on
the street.
They remember going in with their children or going in as a child
themselves, so people have a very magical experience and memory and
feel its a very special store, she says.
The franchise model has been such a success since the retailer
took

its

first

international

steps

in

2008

it

doubled its franchise stores in 2012 and has almost doubled them again

this year - that Hamleys aims to open more than 200 overseas stores in
the next five years.
The latest plans come a year after French toy retailer Groupe
Ludendo bought Hamleys for an undisclosed sum.
It is an ambitious target for a retailer that has 33 international
stores at present and nine in the UK. But the expansion trail is already
well trodden.
Hamleys now has a presence in Jordan, Dubai, India, Cyprus,
Denmark, Saudi Arabia, Russia and Sweden, and it is preparing to open
in the Malaysian capital Kuala Lumpur.
Changing strategy
It seems that the charms of the retailers magical world are
working. Hamleys revealed this week that unaudited results for the 12
months to December 2012 showed EBITDA surged 12% to 7.2m.
Global

sales

soared

18%

to 94.1m. Meanwhile, like-for-like sales across its franchise business

soared 61%.
People are moving away from the feeling that Hamleys is just a
store on Regent Street, marketing director Mark Drummond explains.
All of the stores we open now are effectively compact or regional, not a
flagship Regent Street format.
For a business that has traded for 253 years, its going to have to
change its focus as it goes through the strategy that were going through
now.
The last five years have been transformational for the business. In
2007, with its single Regent Street store and a handful of shops at UK

travel hubs, Hamleys posted losses before tax of 2.4m. In 2008 the
economy plunged into recession as consumers tightened purse strings.
Hamleys had to look at strengthening the business.
The retailer began testing different locations in the UK and
Ireland. It opened its first regional store outside London in Dublin in
2008, then in 2010 it launched Glasgow and last year it added a Cardiff
branch to its estate.
It has proven to be a successful strategy because these stores
alone have contributed more than 10m to Hamleys domestic sales.
They have also provided the blueprint for the overseas stores. In
2008, Hamleys tested the waters in Jordan and Dubai, where there is a
well-established appetite for British brands. Despite the economic
conditions, Hamleys didnt view it as a risk.
The Middle East has always been a good market to go into in
terms of the opportunity for international retailers, says Barnish.
You cant open there yourself, you have to go through a franchise
partner in the Middle East, she adds. Meanwhile, the tax-free benefits
out there are also a draw, making the decision less risky.
Since 2008 franchising has been Hamleys chosen model for
overseas expansion.
Reynisson says: Franchising is a model that has proved
successful for many retailers and has been used successfully to grow
international businesses.
Hamleys now has three store formats that it exports, enabling it to
roll
flexibility.

out

shops

to

different

countries

with

The three models are the flagship, which is 10,000 sq ft to 25,000

sq ft, the compact store, which takes up 5,000 sq ft to 8,000 sq ft, and
the airport stores, which are about 1,000 sq ft.
Hamleys retail and brand director Ralph Cunningham observes:
We have found that the compact store works particularly well for
Scandinavia, whereas Dubai malls will have a flagship.
Reynisson says: Every country has its own unique situation and
challenges, but we have a strong team with a lot of experience and work
closely with our franchise partners to ensure we deliver the Hamleys
magical experience.
Hamleys has had to expand its teams to support the franchise
growth and holds annual conferences so that franchise partners can
share best practice.
Barnish says Hamleys is closely involved in the opening process,
choosing the right properties with the franchisees and ensuring they use
the correct store formats.
Selective partnerships
The retailer says any potential franchise partner has to adhere to
strict criteria after being recommended or approaching the parent
company directly. Hamleys is viewed as a big footfall driver and many like
to use it as an anchor. Partners are always experts in retail that already
have another Western retailer on their books, to ensure they understand
the expectations and process.
Cunningham explains: Were not looking for partners who are
new to retail. For example, our partner in India, Reliance Brands, has a
stable of brands including Superdry, Diesel and Thomas Pink, so they

understand what retail is all about and what international retailing is all
about.
Its not as though we have to reinvent the wheel.
The cultivation of franchise relationships has meant that some
partners have been able to work more independently from the UK
business.
Barnish says: Our more mature franchise partners are becoming
very skilled in the support that weve previously offered them in terms of
store launches, staff training and demonstrations.
Our single point of difference is the theatre that we create in
Hamleys stores and weve now found that through investing in our
partners weve managed to replicate it.
They are now becoming more mature and training their own staff
internally.
It is this turning point that is driving Hamleys ambition to expand
its international footprint six-fold.
Local expertise
Reynisson insists that even before being taken under Ludendos
wing, Hamleys had ambitious plans in place.
The retailer aims to open 40 stores a year from next year,
stretching across the globe, with the exception of North America where
the toy market is much more crowded than elsewhere.
Barnish explains: Were developing existing markets with our
existing partners. Some markets will take more stores than others, such
as big cities like Moscow where we know we can operate quite a large

number of stores. But there will be other cities where we will have one
store.
She says Hamleys will work with its partners to build a
development plan, as well as with landlords to ensure sites are available
at the right time, such as where a new mall is operating.
She adds: At the same time we do have a global expansion plan.
So were actively working on new markets to open either with new
partners or existing partners that may go into additional territories. So for
example, our partner in Malaysia will also open stores in Singapore for
us.
Despite the varied trading locations it is key to ensure the brand is
aligned across all stores.
Barnish says that whether in Indonesia or Moscow, Hamleys will
be traded the same way using the same marketing campaign and the
same point of sale - in short, everything is directed by the Regent Street
store.
Hamleys has ensured that each store retains the experiential
theatre, such as toy demonstrations and colourful store designs that are
so key to the Regent Street flagship.
Hamleys will open five more stores overseas before the end of the year.
In the last fortnight it opened in Stockholm, while in October it makes its
debut in Malaysia and it will soon have a store in Africa.
Cunningham says: When you get critical mass the growth has
natural momentum. When we have the international exposure more of
our potential franchisees are seeing the brand and they want a piece of
the action.

Hamleys bosses hope to make their plans for international growth

seem like childs play.
Cultural differences - No bears in the Middle East
As a toy retailer, Hamleys offer tends to be generally the same
the world over.
But it has had to adapt to markets where local differences mean
that some toys are more in demand than others.
Hamleys head of international development Helen Barnish says:
Walking into Hamleys in the Middle East, customers dont really like
plush bears and animals for religious reasons and because its so hot in
that market [and the fur gets sticky], so there will be less of those
products there. But in another market they will be huge, such as India,
which is ex-Empire and bears are a huge part of their culture.
She adds: Scandinavian customers generally have higher
average spend on wooden toys or traditional toys.
But in Arabic markets they see them as artisan [handmade] and
that they could make it at home, so they prefer plastic and shiny toys.
We dont just do a shop in a box.

Type

Limited company

Industry

Retailing

Founded

1760; 256 years

ago

Headquarters

London, W1
United Kingdom

Number of
locations

11 in UK; 46
international
franchises

Area served

Worldwide

Products

Toys

Revenue

43 million (2011)

Owner

C.Banner

C.banner is a Chinese fashion conglomerate based in Nanjing.

[1]
The company originally sold footwear, but has gradually
expanded its reach to owning brands such as Hamleys, MIO,
United Nude and French Connection.[2]
It is the second largest mid to premium retailer for women's
casual and formal wear in China.

Hamleys is the oldest toy shop in the world .

One of the world's best-known retailers of toys.

Founded by William Hamley as "Noah's Ark" in High

Holborn, London, in 1760, it moved to its current site on
Regent Street in 1881.

The chain has ten other outlets in the United Kingdom and
nearly 50 franchises worldwide.
Hamleys was bought in June 2003 by the Baugur Group, an
Icelandic investment company.
When Baugur collapsed, its stake in the toy store was taken
over by the Icelandic bank Landsbanki.
In September 2012 Groupe Ludendo, a toy retailer based in
France at 60 million.

In October 2015 it was reported that Groupe Ludendo was

negotiating the sale of Hamleys, possibly to a Hong Kong
company.

Competitors of Hamleys
K.B. Toys
Toys R U
Hamleys holds an exclusive tie-up with Reliance Retail for
merchandising its famous toys for children.
Reliance Retail plans to open 20 toy stores of the UK-based
Hamleys in India at an investment of Rs .120 crore.

 There are stores in all metro cities of India i.e Mumbai ,

Delhi, Kolkata, Chennai.
Harrods
Retail Department store.
Harrods founder Charles Henry Harrod first established his
business in 1834.

Beginning in a single room , Harrod's son built the business

into a thriving retail operation selling medicines, perfumes,
stationery, fruits and vegetables.

Harrods rapidly expanded, acquired the adjoining buildings,

and employed one hundred people by 1880.
History of Harrods

Founded in 1834.
Purchased by the Fayed brothers in 1985.
Fayed announces he has sold Harrods to the Qatar
Investment Authority (QIA) in 2010.
Products of Harrods
Clothing for women, men, children and infants
Electronics
Jewelry
Pets and pet accessories
Toys
Food and drink
Health and beauty items
Packaged gifts
Stationery
Housewares
Furniture and much more.
Hamleys in India
First store in Asia
At Mumbai on 9 April 2010
Area of 21,000 sq ft

 Tie up with Reliance Retail through franchise

agreement of 20 years
Second store in India
Located at Express Avenue Mall in Chennai
Area of 11,000 sq ft
Store has a London Bus on which one can walk through

Brands
Hamleys own brand range toys
Mattel
Hasbro
Disney
Fisher Price
Playmobil
Leapfrog
Mecchano
Hornby
Maisto
Burrago
Lego

Category
Segments Infants, young boys and girls, teenagers and
adults
Barbie doll house and Barbie Salon and Spa for young
girls of age group 5 12
Grand Racing track for cars, London Double Decker
Bus, Safari Jeep for young boys
Petals and Pods play area and Tree House for infant
and pre-school children
Candy Shop, Disney Castle, Experiential gaming
stations, Party rooms for teenagers

Disney
KodakExpress Studistrategically placed at center
of World
shop

A
n
i
m
a
l
s

Pricing
The price varies from Rs 100 to Rs
50,000
Most products are priced higher for
affluent urban folk
There are no discounts except on
Christmas
Promotion

Jungle
Theme

 Promotion is done very extensively

with every window of the store
having a board of the companys
name and logo which is followed at
all the outlets throughout the
World.
Staf
Nobody follows the customers
roaming around so there is
complete freedom wherever the
shopper wants to go.
No sales person approaches the
customers until the customer
approaches him/her.
Staf take care of customers
They are specially trained to
provide entertainment to kids
The manager also caters customers
Store Aesthetics
Visual merchandizing and display
walls for better overall look of store
Toys are displayed nicely as in
London Bus

 Remote controlled car at race track

Gift wrapping facility
Children's and adults are allowed to
touch and operate toys
Marketing Strategies
Exchange policy
1. Exchange can be done within 15
days of purchase requirement is
that the customer should have bill
or exchange card with the product
and if the product is not defective it
should be in a saleable condition
2. Cash back is not done. The
customer will get a credit note of
the same amount of the product.
Credit notes validity will be 1
month and credit note can be used
only at the store which has issued
the credit note.
Gift Voucher
Hamleys provide a Gift Voucher to
the customer. It is available in two

denominations that are 500 rupees

and 1000 rupees if the customer
doesnt know what to buy as a gift
then he or she can purchase a gift
voucher from hamleys store and
can give a hamleys gift voucher as
a gift. It works as good as money.
The customer can use the gift
voucher to purchase any product in
the store. Its validity is of one year
and can be used at any store of
hamleys all over India.
The Terms and Condition of the gift
voucher is that it the customer has
to use the particular gift voucher in
one go. Like for example if a
customer has a 500 rupee gift
voucher he or she has to use that
whole 500 rupee in one go. The
customer can purchase as many
products as much he or she wants
but the whole gift voucher has to
be used in one go. If the customer
has 500 rupee gift voucher and he
want to shop for 300 he or she will

not get the remaining 200 rupees

back of gift voucher as the
condition is that the customer have
to use the gift voucher in one go.