Corporate Vision "We shall achieve growth by continuously offering unique products and services that would give

customers utmost satisfaction and thereby be a role model." Profile Success is a journey not a destination. CavinKare began with a young mind choosing the road less taken. In 1983 with a single product, CavinKare started out as a small partnership firm. The Company that began its journey as Chik India Ltd was renamed as CavinKare Pvt. Ltd (CKPL) in 1998. With innovative Entrepreneur C.K. Ranganathan at the helm, CavinKare emerged into a successful business enterprise. Smart marketing and clear product positioning not only ensured CavinKare's growth but also helped the company broaden its product portfolio extensively. The company now markets ten major brands. Over the years, CavinKare has achieved a competitive edge with sound understanding of mass marketing dynamics. The company offers quality Personal care (hair care, skin care, home care) and Food products borne out of a keen understanding of consumer needs and keeping up company's the values of innovation and customer satisfaction. Today, CavinKare, having established a firm foothold in the national market, is increasing its popularity in the international arena. A dedicated Research & Development centre, equipped with latest equipment and technologies, constantly supports the various divisions in their endeavour. The Company, which primarily relied on contract manufacturing for many years has now set up its own world class plant at Haridwar to cater to the demand of both domestic and international market. CavinKare Group has crossed a turnover of 11000 million INR in 2011-2012. The Company has employee strength of around 3000, an all India network of 5351 Stockists catering to about 25 lakh outlets nationally. CavinKare's astute professionalism, innovative products and consistent quality are results of its significant corporate practice. " To succeed we believe that we need total commitment and highest standard of ethical and corporate behaviour in order to provide the best for our consumers, stakeholders and employees". Manufacturing at CavinKare CavinKare manufactures its entire portfolio of products through in-house Plant at haridwar (Uttaranchal) and as well through Contract Manufacturing by outsourcing it to Third Party Manufacturing Units. The Third party units are located across India in places like Pondicherry, Noida, Assam and Faridabad. These units produce and pack various products under the different CavinKare brands. CavinKare makes sure that quality and consistency is maintained in all of these units as per the R&D specifications and manufacturing standards. CKPL Plant at Haridwar CavinKare's own Manufacturing Plant which got commissioned in 2006, is situated in picturesque state of Uttaranchal at Sidcul Industrial Estate, Haridwar with an area of 8 acres with a built up area of around 1 lakh square feet. It is at a distance of 225 kms from New Delhi and 52 kms from state capital Dehradun. The Plant capacity is around 5000 Metric

Tons and built with an investment of INR 70 crores. The Plant is environment friendly with effective waste management systems in place. Currently, shampoos, creams, moisturizing lotions and talcum powder are being manufactured here in various sizes and variants. The Company has plans to manufacture hair dyes and herbal powders in near future. The entire machinery in the Plant is imported in order to have the best output, conforming to international manufacturing standards. The Strategic decision of the Company to get into manufacturing for the first time after nearly 23 years of its existence was to have better control over quality and produce consistent supplies. This also helps enhance capacity of production to cater to next three years of Company growth, time management as well as to reduce freight cost. The Plant has vertically integrated manufacturing (manufacturing to packaging) with very minimal human intervention during the process. The Plant has a lean organizational structure consisting of Plant Head, Resource Leaders and Associates. Close to 199 associates are currently employed in the Plant. Most of the associates are locals and freshly passed out students from high school. They undergo CavinKare sponsored course in manufacturing from Dehradun Institute of Technology for 1 month for concept development. The students have an in-Plant on job training for 1 year before they get finally absorbed in Company rolls. High Performance Work System (HPWS) is a specific combination of HR practices, work structures, and process that maximizes employee knowledge, skill, commitment and flexibility. We have a work culture where you have a self-motivated team, everyone shares common purpose, business result is priority, self managed team, no superior, no rigid hierarchy and procedures, information is shared, top management will not get involved in day to day operations, employees need not wait for operational decisions, things happen fast and learning is a way of life.

Corporate Practices Work Culture Enjoying work is what working at CavinKare is all about. The work culture at CavinKare features lots of freedom and immense responsibility. Employees are given an opportunity not only to express their Creativity but also experience Freedom at work. It provides its employees an atmosphere of easy informality, and an absence of restrictive hierarchies or functional boundaries. Communication is encouraged across levels and departments; cross functional teams flourish; the top management to the junior most employees participate in open house sessions; value based management is often a part of the agenda in many meetings; and innovations big and small are applauded. In addition to all this employees are also allowed to purchase our products at a great discount once a month. Communication among people is the life force of CavinKare's vibrancy and dynamism. Numerous forums exist. There are dialogue sessions, intranets, attitude surveys, off work gatherings, sporting events, Star Performer and idea contests. There are Recreational facilities including a gymnasium for the employees. We have a well thought out HR philosophy that anchors all these diverse initiatives and activities. Since success is where preparation and opportunity meet we believe in grooming better Managers for today and tomorrow. There is a detailed management policy which ensures a reservoir of talent. Performance management is also ensured to make sure every employee gives and gets the best. It takes great goals and proper management to lead us out from our everyday limits into accomplishing more than we ever thought we could or would and the achievement of one goal should be the starting point of another. We also strongly believe that Rules, be it ethical or organizational, are not meant to be broken. Community Action

CK Ranganathan (CMD, CavinKare) always believed that disability is never a handicap and people need to change their attitude to provide opportunities to the physically challenged people to prove themselves. CavinKare takes an active interest in supporting organizations working on social issues. CK Ranganathan is one of the founder-members of the Ability Foundation an NGO working towards the rehabilitation of the disabled. His belief took a firm shape when CavinKare teamed up with Ability Foundation, led by Ms. Jayashree Raveendran, an NGO that is primarily working to integrate persons with disabilities into mainstream society; instituted CavinKare Ability Awards to celebrate the exemplary spirit of rare breed of individuals who have risen above their physical limitations to display that attitude is everything. The annual awards which has been organised for 9 years in succession till date has gained enormous recognition. Many celebrities, social workers, civil servants, and people from all walks of life contribute to the cause by witnessing the awards and also contributing in the manner they desire towards the just cause. The CavinKare Ability Awards, a total of four awards, are given annually to salute personal triumphs, the extraordinary spirit of achievement and a looking beyond one's own self and physical limitations. The awards are The CavinKare Ability Award for Eminence (1 Award) The CavinKare Ablity Mastery Awards (3 Awards)