CONTENTS

FOREWORD BY CEO

ABOUT HDC

SUCCESSFUL HALAL STORIES

MM VITAOILS SDN BHD

KART FOOD INDUSTRIES SDN BHD

FA HERBS SDN BHD

10

HALAGEL (M) SDN BHD

12

CLARA INTERNATIONAL BEAUTY GROUP SDN BHD

14

AYS SDN BHD

16

HEALWELL PHARMACEUTICALS SDN BHD

18

HPA INDUSTRIES SDN BHD

20

LEE KUM KEE (M) FOOD SDN BHD

22

NATURAL WELLNESS HOLDINGS SDN BHD

24

SYDNEY CAKE HOUSE SDN BHD

26

BIOFACT LIFE SDN BHD

28

ECOLITE BIOTECH MANUFACTURING SDN BHD

30

JEENHUAT FOODSTUFF INDUSTRIES SDN BHD

32

MUSLIM BEST MARKETING SDN BHD

34

AL-MESWAK MUMIN SDN BHD

36

NORAINIS COOKIES WORLDWIDE SDN BHD

38

SALS FOOD INDUSTRIES SDN BHD

40

COCOAHOUSE INDUSTRIES SDN BHD

42

GLOBAL ABBATOIR (M) SDN BHD

44

FOREWORD BY THE CEO

DATO SERI JAMIL BIN BIDIN

Chief Executive Office

Halal products and services are fast gaining worldwide recognition as a

new benchmark for safety and quality assurance. Many of the proponents
of the Halal value proposition are humble Malaysian players who have
dared to venture into the global market. These players with the undying
support of HDC will assist the Malaysian government in continuing to raise
the standards for Halal in line with changing global trends and building on
the growth and development of halal industry.
I am most grateful to Allah S.W.T. for the successful publication of the
first HDC Halal Success Stories. This is one of many initiatives under the
Capacity Building initiative, which looks at developing the local players into
global champions.
The purpose of this publication is to showcase Malaysian players who
have notable achievements in the Halal industry. This publication will
showcase success stories of selected Halal industry manufacturers with
proven track record and performance resilience in both the domestic and
international arena. I take this opportunity to congratulate these players
for their remarkable accomplishment and I appreciate the commitment
extended to the HDCs inaugural publication of Halal Success Stories.
HDC recognizes the value and contribution extended by these elite
groups of Halal manufacturers and it is our responsibilities as the leading
Government halal agency to groom and develop these high achievers for
the sustainable global dominance via our Halal Champion Programme.
HDCs ultimate goal is to enhance the capacity and the capabilities of the
halal producers, especially the Small and Medium Entrepreneurs (SMEs).
I would like to extend my heartfelt appreciation to the Ministry of
International Trade and Industry (MITI) and all the supporting agencies that
have supported us in this publication of HDC Halal Success Stories. Lastly,
I hope that this publication will spearhead more Halal players in pursuing
similar aspiration of contributing to the national Halal economy.
Dato Seri Jamil Bin Bidin

HALAL INDUSTRY
DEVELOPMENT CORPORATION

VISION
Position Malaysia as the global support centre
for all Halal standards products and services

MISSION
Create value for businesses in the Global Halal
Industry to benefit Malaysias economy

Halal is not merely a way of life it is a

global industry. With a stake in commercial
sectors worldwide, Halal development
has become a significant contributor to all
facets of economic growth. Established
on 18 September 2006, Halal Industry
Development Corporation coordinates the
overall development of the Halal industry in
Malaysia.

Focusing on development of Halal

standards, audit and certification, plus
capacity building for Halal products and
services, HDC promotes participation and
facilitates growth of Malaysian companies
in the global Halal market.
Intent on building a global Halal community,
HDC brings the Malaysian Halal industry in
unison toward a common goal. By nurturing
growth and participation of local businesses
into the global Halal market, HDC sets the
bar for Halal best practices in Malaysia to
enrich the development of Halal standards
globally. Through unsurpassed knowledge
and experience, HDC is the gateway toward
a better understanding of Halal for all.

The roles and responsibilities of HDC are thus:

> To direct and coordinate the development
of Malaysias Halal industry amongst all
stake holders both public and private
> To manage capacity building for Halal
producers and related service providers
> To support investment into Malaysias Halal
industry
> To facilitate the growth and participation
of Malaysian companies in the global Halal
market
> To develop, promote and market a
Malaysian Halal brand
> To promote the concept of Halal and
related goods and services
To this end, showcased in here are success
stories of a select few businesses identified
to have the desired experience and expertise
in their respective fields that can be used as a
benchmark for others to emulate.
The criteria of selecting these businesses are
wide and include;
>
>
>
>
>

Sound financial standing,

Compliance to Halal and other standards,
Product diversity & export oriented,
Continuous improvements through R&D,
Future expansion plans and growth globally

Among them, a selected few will then be

shortlisted to vie for the status of Champions of
the Industry for the year, to spur and motivate
them and others to promote the concept of
Halal in their businesses.

HALAL INDUSTRY
SUCCESS STORIES

MM VITAOILS SDN BHD

The company was founded in 1999 and is the Master Brand
with brand portfolios that are associated with high quality, palm
oil-based products such as cooking oil, ghee, shortening,
margarine and pastry margarine. The company head-office
currently operates out of its main plant in Shah Alam, Selangor
Darul Ehsan.

Key person of the Company:

En. Mazlan Muhammad
MM Vitaoils Sdn Bhd is chaired by
Y. Bhg Datok Harun Bin Siraj. Its
Chief Executive Officer/Managing
Director, Encik Mazlan Bin
Muhammad, is also the founder of
the company, having started his
foray into the world of business
as a trader of apparels in Petaling
Street soon after his schooling
days. He eventually ventured
into the manufacturing industry
and made a name for himself
and his company as a leading
manufacturer and exporter of
premium quality edible oil based
products from Malaysia

The plant in Shah Alam is in fact one of the most modern

facilities in Malaysia with a total monthly combined capacity of
10,000 metric tonnes and the capability to pack products in
different packing materials for its core business activities such
as manufactured oil products and salad oils. The plant works
in collaboration with the Malaysian Palm Oil Board (MPOB) in
this respect.
The Company Philosophy By Our Heart, To Your Heart was
coined to capture the Brands honest desire to provide only
the best for its customers, with emphasis on their commitment
to Quality, Health and Credibility. This is further evidenced
through the accreditations that MM Vitaoils received on Quality
System such as ISO 9001:2000, Hazard Analysis and Critical
Control Point (HACCP) and Good Manufacturing Practice
(GMP). Recently MM Vitaoils achieved ISO 22000 : 2005 on
6th February 2009.

Company Achievements
Since its establishment in 1999, MM Vitaoils has been awarded
with many recognitions that exemplify its commitment not only for
the quality of its products but also its high standards in managing
its business and its other prime asset, the companys Human
Resources.
These Milestones include,


2010 - Most Caring Employer Award by Malaysia

Ministry of Human Resource

2009 - National Award For Management Accounting

(NAFMA)

2008 - ASEAN Business Award (ASEAN-BAC)

2007 - Industry Excellence Award Malaysian

International Trade and Industry Ministry

2006 - Golden Award For Food and Beverages

(Barcelona, Spain) by Trade Leaders Club

International Markets:

The Products:
The company produces and markets its products under
different brand names which enhances a fitter and healthier
lifestyle. They are categorised as follows:
Cooking Oils ~ Palmas, Serimas, Super Fino
Margarine ~ Rise and Shine, Blossommm, Marvelosso
Vegetable Ghee ~ Golden Treat, Al Amin
Shortening ~ Qualitaste, Halal Fats, Halal Oils, Golden
Harvest
Other Value added Products ~ Ice cream coating
shortening, Ice cream shortening, Pastry margarine,
Omega-3 margarine, Palm olein blend, Pourable
shortening, Low fat spread and Low-fat icing.

MM Vitaoils Sdn Bhd

Lot 3, Persiaran Perusahaan, Section 23
40300 Shah Alam
Selangor Darul Ehsan
Malaysia.
Tel:
+603 5548 8122
Fax:
+603 5548 9122
Website: www.mmvitaoils.com.my
E-mail: [email protected]

MM Vitaoils exports its 24 brands

of quality edible oil products, with
trademark registration in Malaysia, to
South Korea, China, India, Europe,
USA, Uzbekistan, Africa and Japan,
securing niche markets in these
parts of the world. The export market
constitutes over 98% of its total
revenue. It is heartening to note that
MM Vitaoils is the biggest supplier of
palm oil produce in Uzbekistan.
Moving Forward:
MM Vitaoils plans to expand their
downstream oils and fats venture
further into the European and US
markets. A strategy they would adopt
to materialise this plan is to jointventure with European and US based
companies as this would ensure a
smooth transition into these market
segments which are highly competitive
where alternative oil based products
are concerned.

KART FOOD INDUSTRY

SDN BHD

Key person of the Company:

Mr. Choong Kin Peng
Mr. Choong Kin Peng, the 48 year old
General Manager (Operations) of Kart
Food Industries Sdn Bhd is one of the
pioneer employees of the company
when it started its operations in 1988.
A qualified ICSA by profession, he
also holds a Business Administration
Diploma from one of Malaysias
reputable institute of higher learning,
the Tunku Abdul Rahman College.
Choong Kin Peng experienced
firsthand
valuable
experiences
and knowledge under the different
management
structures
and
ownerships of the company since its
inception. Being the most experienced
and knowledgeable employee has
made him an invaluable employee
and the most suited to head the
operations.
As someone in charge of the general
operations of the business, he is also
personally involved in overseeing
the
various
certifications
and
achievements of the company. Under
his direction, the company is poised
to achieve its aspirations.

Kart Food was established in 1988 as a manufacturer and

distributor of frozen authentic Malaysian snack food. Kart
owed its name to the founders wife who is called Kartini, the
lady behind the creation of Karts roti canai (a truly authentic
Malaysian hand tossed layered flatbread) to what it is today.
Karts started its humble beginning as a home based industry.
Today it is proudly a brand that is synonymous with high
quality Halal DELICIOUSLY CONVENIENT food, a market
leader in its category in Malaysia and several other countries
in Europe and Asia.
Kart Food has a variety of product range, from frozen Roti
Canai, Paratha, Steam Buns, Pizza and various finger-food
snacks. Karts wide product range are processed and packed
in hygienic environment in its 2 manufacturing plants in
Shah Alam, Selangor and Kota Bharu, Kelantan, both plants
complying to various standards and certification such as
HACCP, ISO9001:2000 and EMS.
Karts product range has also been recognized for their
superior product packaging and this has led them to be
awarded with the Malaysia Good Design Mark 2003 by the
Malaysian Design Council under the Ministry of Science,
Technology and Environment of Malaysia.

Company Achievements
The Company can be proud of its achievements since its
inception, and among those are:

Halal certifi cation from JAKIM

Best Brands from the BrandLaureate
Industry Excellence Award 2003 (Special award for
development of a Malaysian brand)
Malaysian Good Design Mark 2003
ISO 9001:2000
HACCP & EMS certifi cation

International Markets:
Karts range of product is also
available in Americas, South
Africa, United Kingdom, European
Unions, Middle East, East Asia
and Australia.
Moving Forward:
The Products:
Karts Food manufactures and distributes Frozen Flatbread
Roti, Hand-tossed Pizzas, Crispy Finger Foods with fillings,
Buns with fillings through retail and wholesale outlets in the
country and overseas.

Kart Food Industries Sdn Bhd

Shah Alam Factory
Lot 9 & 11, Jalan Bawang Putih 24/34
Seksyen 24
40300 Shah Alam
Selangor Darul Ehsan
Malaysia
Tel:
+603 5541 4199
Fax:
+603 5541 7948
Website: www.kartfood.com.my

Karts vision is to penetrate into

more overseas market in the
immediate future as well as
cement its position as the market
leader in the local authentic
Malaysian ethnic food and finger
food snacks.

FA HERBS SDN BHD

FA Herbs started out as an herb based cottage industry in a small makeshift
factory behind their mothers house in 1995. It soon outgrew this surrounding to
emerge as one of the leading contract manufacturer and re-packer specialist of
nature based product in Malaysia.
The year 1999 marked an important milestone for the company with the
completion of their RM 1.5 million GMP and ISO certified natural products factory
built on 6 acres of prime industry land in Kuala Selangor, Selangor. What initially
seemed as a challenge for such a small business turned out into a venture that
made even bigger companies look up to them and business flourished since.

Key person of the Company:

Mohamad Faisal bin Ahmad
Fadzil,
Faridah bt Ahmad Fadzil
Fauziah bt Ahmad Fadzil

FA Herbs Sdn Bhd came into

being as a result of the relentless
pursuit to start a business based
on natural products by three
siblings, way in 1995 Faridah
Binti Ahmad Fadzil, Fauziah Binti
Ahmad Fadzil and Ahmad Faisal
Bin Ahmad Fadzil.
At the time of the companys
inception back then, natural
products were not very popular
nor well received by the local
market and consumers yet. Yet
the siblings persevered and grew
the company to be what it is today.
The company operations are now
overseen by Ahmad Faisal in his
role as the Managing Director.

FA Herbs remained focused on their core business, which was formulating,

designing and manufacturing health supplements for multi level and wholesale
companies in Malaysia and abroad. After 2 years, the siblings managed to
establish FA Herbs Sdn Bhd firmly as a preferred contract manufacturer,
producing products for giants such as Amway and Cosway.
Starting out with two staffs in the 1990s, FA Herbs currently employs about
70 staffs and specializes in premium natural products conceptualization and
manufacturing in health supplements, personal care, and skin care and spa
products. Their range of clients now includes multi level companies, whole
sellers, airlines, five stars hotels and resorts.
After establishing FA Herbs as a premier contract manufacturer, the three
innovative siblings went on to realize their dream of creating, formulating and
designing a truly natural products range that is targeted towards the international
market. And it was in 2000 that Tanamera was introduced to the world as a
natural product range.
In 2003, their foray into the natural products market changed directions when
the founders teamed up with an industrious German lady and together they tailor
made the Tanamera line into a spa range by adding products like body scrubs,
massage oils, body masks, incense sticks etc. Currently Tanamera retail range
has approximately 80 core products not inclusive of spa accessories. Tanamera
also offers about 80 professional products to be used in Spa treatments along
with a list of treatments database Spas can access into. Tanamera products
focus on ingredients that can be found in the tropical belt with leaning towards
Malay beauty treatments.
The Companys products and services are recognised and certified by the Drug
Control Authority of Malaysia. The plant is also in its final stage of obtaining the
ISO 9002 certification.

Company Achievements
Their effort to maintain the integrity of a real natural product
range was recognized in 2005 when they were awarded the
Good Design Award (G-Mark) by the Japan Industrial Design
Promotion Organization (JIDPO). G-Mark is Japans only synthetic
design evaluation/recommendation system which is based on
Good Design Selection System established by the Ministry of
International Trade and Industry of Japan in 1957.
Tanamera was also the winner of the best Home Spa products in
the Malaysian Wellness Award 2009. And the company has been
awarded its Halal certification from JAKIM

International Markets:
Tanamera can now be found in spas
in Germany, Denmark, Slovenia,
Czech Republic, Sweden, New York,
Australia and Singapore. In 2010,
Tanamera will be introduced in Russia,
Italy and Japan.

Moving Forward:
The Products:
Among the products re-packaged under contract by the
Company are:
>

Aromatherapy products

>

Personal Hygiene & Toiletries products

>

Food Supplements including packaging tea

sachets

>

Capsulation of Herbal products

>

Spa products (Retail and Bulk) under the

Tanamera brand

The Company also provides comprehensive training on

the products that they manufacture and re-pack.

FA Herbs Sdn Bhd

Lot 517 Jalan Bukit Belimbing
45000 Kuala Selangor
Selangor Darul Ehsan
Malaysia
Tel:
+603 3289 3323
Fax:
+603 3289 3439
Website: www.tanamera.com.my

FA Herbs plans to expand their range

of Tanamera spa products into more
countries globally, namely to Russia,
Italy and Japan. The team has even
started to embark on the natural skin
care market and initiated a partnership
with a local celebrity to create Jerneh
by Sheila Majid, a premium skin care
range made for the Halal market. The
skin care range was introduced on a
low key in 2009 and plans are for the
range to be distributed in premium
outlets throughout Malaysia within
the year; the company also planned
to bring this product line to the
international markets in the future.
In addition to that, the siblings have
also started on adding another product
range to their line of natural products
that of quality health supplements
under the brand name of Teraputik
specifically targeting the Malaysian
consumers. The idea behind Teraputik
is to give back to the community by
supplying them premium products
without a high price tag.
FA Herbs have for years consistently
supplied premium products for local
and international markets and they feel
that the public can easily identify the
quality behind the FA Herbs name.

HALAGEL (M) SDN BHD

Halagel was incorporated in August 1997. It is a sole importer
and distributor for Halal Food and Pharmaceuticals Grade
Gelatine and Halal Empty Hard Gelatine Capsules for Malaysia
and South Asia markets. Today the company is a leading
brand of Halal gelatine ingredients for food and pharmaceutical
manufacturers in Malaysia.

Key person of the Company:

Dato Seri Talaat Bin Hussein
The key personnel of Halagel (M)
Sdn Bhd are its Chairman, Dato
Seri Talaat Bin Hussein and the
man with the responsibility to drive
the company forward and be what
it is today, Encik Mohamad Yakob
Bin Munshi Deen, the Managing
Director.

The incorporation of the company was to meet the growing

needs of the Muslim market for halal healthcare products.
The huge population of Muslims globally has led to the
pressing need to ensure food production worldwide meets
the stringent halal requirements. More than 50% of the total
world production of gelatine is widely used in the manufacture
of foods.
The company has made as its mission To Provide Halal
Alternative Products Worldwide in line with its vision of
becoming a household name for halal products.
Halagel has now broadened its business activities from trading
to distributing and manufacturing Halal alternative products
under the Halagel brand through its subsidiary companies,
namely:


1.
Halagel Distributor Sdn. Bhd distributor

for Halagel Consumer products


2.
Halagel Plant (M) Sdn Bhd manufacturing

of Halal Empty Hard Gelatine Capsule and


Halal Softgel Nutraceutical.


3.
Halagel Products Sdn Bhd manufacturing

of Herbal Toothpaste and packaging of

Edible Rock Salt, Premix Coffee, Gelatin,

Vitamin C and etc.

Company Achievements
A notable achievement of the company was being appointed
by the Islamic Corporation for the Development of the Private
Sector, a subsidiary of the Islamic Development Bank, as their
advisor for a gelatine and capsule plant in Jeddah, Kingdom
of Saudi Arabia.
Halagel was also recently awarded with the Halal Champion
Award initiated by the Halal Industry Development Corporation
(HDC) besides scoring a 4 Star rating under the SME
Competitive Rating for Enhancement (SCORE) organised by
Ministry of International Trade & Industry (MITI) and SMECorp.
The awards were given based on the companys performance
in 2009.

International Markets:
Today, Halagel supplies and
distributes Halal gelatine for food
and pharmaceutical manufacturers
not only in Malaysia but also
abroad.

The Products:
The companys products are categorised into:
Consumer products ~ Toothpaste, Goji Coffee, Gummy
Candy, Edible Rock Salt.
Nutraceutical products ~ Virgin Coconut Oil, Habbatus
Sauda Oil, Omega 3 Fish Oil.
Body & Healthcare products.
Industrial products ~ Edible gelatine, Empty Hard Gelatine
Capsules, Vegecaps.

HALAGEL (M) SDN. BHD.

HALAGEL PLANT (M) SDN BHD
Lot A137, Jalan 2B, Kawasan Perusahaan MIEL
Sungai Lalang
08000 Sungai Petani
Kedah Darul Aman
Malaysia
Tel.:
+604 4481 287
Fax.:
+604 4481 286
Website: www.halagel.com
E-mail: [email protected]

Besides the conventional method

of trading and distribution, the
company is moving with times
and has now embarked into
E-Commerce where its products
can be purchased on-line. In this
respect, it can be said that the
world is its market!
However,
to maintain control and prevent
abuse, the company sets certain
conditions for such purchases and
is starting with accepting orders
from Malaysia, Brunei, Singapore,
Vietnam, Cambodia, UAE, Saudi
Arabia, USA, UK and Turkey but
below 3 kg.
Moving Forward:
The company is continually looking
to expand its range of product line,
especially to the consumer market.
To this effect, one of its aspiration is
to produce its own brand of bottled
drinking waterbottle and distribute
drinking water (expand product
line)

CLARA INTERNATIONAL
BEAUTY GROUP SDN BHD
Key person of the Company:
Datin Prof. Dr. Clara Chee
Clara International was founded by
its Chairperson, Datin Prof. Dr. Clara
Chee, a distinguished Skin Care
Formulation Scientist and Aesthetician
known in the international arena.
Her vast experience in this field is
recognised through her representing
Malaysia in numerous cosmetic and
toiletries industry events, presenting
papers on skin related problems
at a few. She is the Chairperson
of the Malaysian Beauty Therapy
Association as well as the Malaysian
CIDESCO section, and is a CIDESCO
International Examiner herself.
Clara International Beauty Groups
Chief
Executive
Officer,
Dato
Woo Ser Chai holds a Bachelor in
Economics degree with over 30 years
of experience in numerous industries
prior to joining Clara International
Beauty Group. These include banking,
property, and food and even as a
financial analyst with a public listed
firm. Dato Woo plays a very important
role of managing and spearheading
the direction of the group to new
heights.

What is now known as Clara International Beauty Group

started out as a beauty salon back in 1977. As a pioneer in
skin care, the Group is now acknowledged as a true leader
going beyond Malaysia, breaking new ground in almost every
facet of the beauty and wellness industry.
With our own R&D facilities, manufacturing plants, beauty
centres, beauty colleges, beauty equipment distributorship,
and time-tested business format franchise, Clara International
has successfully evolved to become one of the largest beauty
chains in Malaysia, with over 50 beauty centres throughout
Malaysia and with associates in the Asian region.
A recent development is the accreditation given to this Groups
Beauty College as an Institute of Higher Education. To this
end, the Group works closely in partnership with the National
Vocational Training Council (MLVK) and Nilai University College,
among others.

Company Achievements
The company has chalked up many milestones in its more than 30 years in the
industry, among the notable ones are:
The Accreditation of Clara International Aesthetic College as Private
Higher Educational Institutions (IPTS) by Ministry of Higher Education
Malaysia
Being awarded the ISO 9001:2000 certificate
Halal Certification on Clara International Herbal Skincare Product by

JAKIM
Certification of Clara International Beauty Group as recipient of Asia Pacific
International Honesty Enterprise Keris Award 2002
Certification that Clara International Beauty Group Sdn Bhd achieved the
Industry Excellence 2000
Certification that Clara Network Sdn Bhd achieved the Final List of
Malaysia Franchise Award 2000/2001
Endorsement as Superbrands by Superbrands Malaysia
Innovative Learning & Development Award 2004
The founder & chairman of Clara International Beauty Group, Datin Prof.

Dr. Clara Chee awarded the inaugural NAWEM Awards 2004 Business of
the Year Award 2004
2009 MRCA 8TV Entrepreneur Awards Top Nominee by MRCA and 8TV
2009 National Womens Entrepreneur Platinum Award NWEA, by the

Ministry of National Trade Industry and SME Corp.
2009 The BrandLaureate SMEs Chapter Awards Best Brands in
Wellness Personal & Beauty Care by BrandLaureate
2010 2nd Malaysia Business Leadership Awards 2010 (MBLA) under the
category of Health and Wellness sector
2010 Outstanding Entrepreneurship Award by Asia Pacific

Entrepreneurship Awards (APEA) 2010

International Markets:
In Malaysia, Clara International
centres can be found in all states
including Sabah and Sarawak
with the exception of Perlis and
Terengganu.
The Products:
The companys products are synergistically formulated with only the finest
herbal ingredients using the latest & innovative technology to enhance skin
penetration & efficacy. The areas of their services are categorised into:

On the international market,

Clara International has formed
associations with business partners
in Philippines, Singapore, Indonesia,
Thailand, Brunei, Mauritius, India,
Myanmar and Dubai.

Clara Herbal Based Skincare Product ~ Specialist in providing a wide range of

herbal skin care products that are natural, safe & effective for both temperate
& tropical climates.
Professional Services ~ Professional Facial, Corrective Facial Treatment,
Professional Intensive Treatments, Specialized Skin Blemish Treatment (SSBT),
Specialized Eye Care, Phyto Fairness Therapy, Professional Body Slimming
Services, Professional Finishing Touches, Professional Make-Up Services,
Manicure & Pedicure
Clara International Aesthetics College ~ Beauty college which has produced more
than 10,000 beauty specialists
Beauty Franchise ~ Association with more than 30 of their over 50 centres on
Business Format Franchise system, applying their motto, Sharing In The Name
of Beauty, to the fullest
Clara International Beauty Group Sdn Bhd
33, Jalan Kenari 22, Bandar Puchong Jaya
47100 Puchong
Selangor Darul Ehsan
Malaysia
Tel:
+603 8075 8333
Fax:
+603 8075 8222
Website: www.claraibg.com
E-mail: [email protected]

Moving Forward:
Continuous
association with
potential business partners across
the region to make Clara International
Beauty Group more accessible to a
wider market as well as intensify its
R&D into the skincare product range
at its own plant/laboratory in order
to remain relevant and compliant
with all its market needs.

AYS SDN BHD

AYS Sdn Bhd, whose core business is in the frozen food
industry, began its operations in 1996 in Selangor. Since its
inception, the company has made inroads into many regional
markets.

Key person of the Company:

Mr. Liow Ren Jan
AYS Sdn Bhd has as its Chief
Executive Officer, Mr. Liow Ren
Jan, a visionary gentleman with
strategic plans of bringing the
company to greater heights as the
leading frozen meals specialist in
ASEAN. As the CEO, he played
a major role in formulating the
companys vision To be the
market entry & development
specialist in Asia, and leading
provider of halal compliant
products and services in ASEAN.

The company markets its own brand of Halal frozen foods

manufactured under the brand name of Sri Kulai, the first
of its kind in the market. AYS also identifies itself as a food
solutions provider for the food and F&B related industries, in
line with its vision. To that effect, AYS offers its services to
help new entries expand their business in this industry, and
provides consultation on export development as well.
The company had initiated its own licensing system in 2009
and hoped to promote that under the network brand of Sri
Kulai Lifestyle Concept Outlets. Its 14 years of experience
has certainly made it a subject matter expert in this field, in
addition to its acute understanding of the diverse business
and social culture of the region.

Company Achievements
The company can be proud of its achievements, being a newbie
in the world of Halal food production. Since it began operations,
the company has been given the following recognition:

Sri Kulai Ready-to-Eat meals is acknowledged as the Best

Halal Product 2009 and awarded the Halal Journal Award
at the 4th World Halal Forum Gala Dinner Night in Kuala
Lumpur on May 4 2009. AYS was the first Asian company
to win this award since its award inception in 2006.

International Markets:
AYS markets it frozen meals
products and its expertise to
countries within the ASEAN region
as well as to China and India.

Moving Forward:
The Products:
The companys products and services can be categorised
as follows:
Consultancy ~ Market entry & development specialist
(Mergers & Acquisition)
Agency ~ Marketing & sourcing of Halal compliant products
and services
Manufacturer ~ Microwaveable Halal frozen ready-to-eat
wholesome complete meals under the brand name, Sri
Kulai.

AYS Sdn Bhd

No. 16 & 18, Jalan Tembaga SD5/2H
Bandar Sri Damansara
52200 Selangor Darul Ehsan
Malaysia
Tel:
+603 6272 1707 (General)
Fax:
+603 6272 1708
Website: www.ays.com.my
E-mail:
[email protected]

AYS will continue with its plan to

establish its network of Sri Kulai
Lifestyle Concept Outlets that was
launched on June 18th 2009, and
has set its sight on 100 outlets
within 5 years. Interested parties
can enquire on the licensing
system directly with the Licensing
Development of the company.

HEALWELL
PHARMACEUTICALS SDN BHD
Healwell Pharmaceuticals was established in 1996 to
manufacture and market gamat and its by-products on a
commercial basis. Gamat is a type of sea cucumber found in
abundance in the waters off the shores of Langkawi, Kedah.
After more than 10 years of R&D, Healwell Pharmaceuticals
was able to market its products under the brand name of
HEALIN in Malaysia.

Key person of the Company:

Prof. Dato Dr. Hassan
Yaacob
Healwell Pharmaceuticals was
founded by Prof. Dato Dr. Hassan
Yaacob, when he was still a
Researcher at University Malaya.
After many years of intensive
R&D into the benefits of gamat,
he turned entrepreneur and
commercialised gamat and gamatbased products. He is a PhD
holder in Clinical Pharmacology
from Royal College of Surgeons
of England, London. He is also an
Executive Chairman/CEO of the
Company.

Over the years, the company has placed itself as a leading

Bumiputra Company that markets high quality, trusted, ethical
and halal natural-based products. Through extensive R&D,
the products were proven to enhance the bodys resistance
towards various diseases besides having a cell growth factor.
Healwell Pharmaceuticals has gained a reputation as a
respected company, known for the introduction of new
concepts of health and skin care focusing specially on
sophistication, simple yet effective.
The company operates out of Temasya Industry Park, Shah
Alam Selangor and adopts a lean human resource policy of
50 workers comprising of a strong and resourceful team of
management, marketing, production and logistic units.
Prof. Hassan, the founder and CEO, believes in continuous
improvements and never tire of doing R&D on gamat. It was
no surprise that he was won a Gold Medal in the MINDEX
(Malaysian Invention and Discovery) Award 1994 and the
Hitachi Science Fellowship Research Award 1995, Japan.

Company Achievements
1. Halal Certification from JAKIM
2. Halal Certificate of Authenticity from HDC

International Markets:
The Company promotes and
distributes its range of 40 products
via its 340 retail outlets aptly called
House of Healin in Malaysia.
Its products are sold directly to
consumers.
The Products:

Moving Forward:

Healwell Pharmaceuticals markets its products under the

following categories:

Their ultimate aim is to be the leader

in high-tech health and skin care
products. To this end, Healwell
Pharmaceuticals will be introducing
additional varieties of new products
in the health care sector, including
health supplements and branding
them as a premier health care brand
internationally.

- Allergicover ~ 6 brands
- Daily Use ~ 8 brands
- External Use ~ 5 brands
- Food Supplements ~ 11 brands
- Health Drinks ~ 1 brand
- Skin Care ~ 3 brands
Their ranges of Food Supplements are the most popular
such as Gamogen, Gamalin Plus, Gamatol and Imutol.

Healwell Pharmaceuticals Sdn Bhd

No. 1, Jalan Kartunis U1/47
Sek. U1, Temasya Industrial Park
40150 Shah Alam
Selangor Darul Ehsan
Malaysia
Tel:
+603 5569 5580
Fax:
+603 5569 5581
Website: www.healin.com.my
E-mail:
[email protected]

HPA INDUSTRIES
SDN BHD
HPA began its humble beginning in Perlis in February 1996 as
a cottage industry called Al Wahida Traditional Medicines. 8
years later, HPA Industries Sdn Bhd was formed. The Groups
principal activities are in the manufacturing and marketing of
traditional herbs as alternative treatments as well as health
products.

Key person of the Company:

Tuan Haji Ismail Bin
Haji Ahmad
HPA Group of Companies was
founded by Tuan Haji Ismail Bin
Haji Ahmad, the son of a farmer
who has extensive knowledge
of local herbs and their benefits.
He now sits as the Executive
Chairman of the Group. He is
aided in the marketing operations
of the Group by Encik Mohd
Faisol Bin Abdul Rahman, General
Manager of Marketing

In order to market its products and services better, and to

reach a wider spectrum of market, HPA Group subsequently
set-up its own marketing company called Al Wahida Marketing
Sdn Bhd in February 1996. This company has been licensed
under Direct Sales Act by Ministry of Home Affairs and
Consumers to market HPA products through Multi Level
Marketing Concept.
HPA operates several plants throughout the country and in
Cambodia, Brunei and Thailand. Its manpower always ensure
strict adherence to the Good Management Practises (GMP)
standards. The plants have a combined production capacity
of producing and packaging 900,000 products a month.
Through its marketing arm, HPA Group of Companies was
able to promote its products not only in the country but also
throughout the region. The company has since expanded
its business to include retail operations of food outlets and
consumer products marketed under its own brand, Radix.

Company Achievements
The company can be proud of its ability in developing small
businesses through its smart association with members of its
MLM business. To date, it has more than 600,000 registered
members in Malaysia alone, and a total manpower strength of
over 2,000 in all its plants - that is an achievement in itself.
Another accolade to its name is its entrance into the Malacca
Halal Hub in Jasin, where it began operations of the plant there
in this year and is an anchor plant to many small industries in the
hub.

International Markets:
HPA Groups retails outlets are only
available in the country, with its
food outlet chain mostly found in
the Northern Region. With its MLM
business concept, the Group has
been able to market its other range
of products to countries such as
Indonesia, Singapore, Cambodia,
Thailand and Brunei.
TheProducts:
The Group produces and markets its products under
various business activities including, food and beverages
such as Radix Coffee, Radix Chicken House, Radix
Oriental Restaurant, Al- Wahida Marketing, HPA Farm
Sdn Bhd, HPA Food & Beverages Sdn Bhd, HPA Mall
Sdn Bhd, and many more.

HPA Industries Sdn Bhd

Lot 1985, Jalan Jejawi Dalam
02600 Arau
Perlis Indera Kayangan
Malaysia
Tel:
+604 9776 805
Fax:
+604 9774 121
Website: www.hpa.com.my
E-mail: [email protected]

Moving Forward:
To continuously provide a platform
for entrepreneurial development
among those in the rural and urban
areas, with the aim of creating a selfsustaining society. The company will
also open up more food outlets and
one-stop centres to better serve its
members and consumers.

LEE KUM KEE (M)

FOOD SDN BHD
Key person of the Company:
Mr. Jeffrey Lee
Lee Kum Kee Malaysia is headed
by Mr. Jeffrey Lee, the General
Manager for South East Asia,
Middle East & Africa. He also
oversees the operations of the
Malaysian manufacturing plant,
including that of Human Resource
and Finance. Jeffrey obtained his
Master of Science in International
Business from the Chinese
University of Hong Kong and has
vast experiences in managing
and leading the operations of
international companies prior to
Lee Kum Kee.

Lee Kum Kee Group is a globally renowned enterprise

symbolizing true unmatched authenticity and quality. Since
Mr. Lee Kum Sheung invented oyster sauce in Nanshui of
Guangdong Province and set up the brand Lee Kum Kee in
1888, the Group has grown into a thriving brand with over 200
choices of sauces and condiments which are marketed to
more than 100 countries and regions across five continents.
With Pragmatism, Integrity and Constant Entrepreneurship
as its corporate values, Lee Kum Kee is committed to achieving
its mission of Promoting Chinese cuisine worldwide and
Advocating Chinese health regimen and nurturing healthier
lives with balance, affluence and harmony.
Equipped with a unique management culture, stringent quality
control, superb and innovative products, and coupled with the
century-long brand reputation, Lee Kum Kee has achieved
unanimous recognition and won numerous prestigious
awards.

Company Achievements
Lee Kum Kee has achieved unanimous recognition and won numerous
prestigious awards including:
1. June 2005 : Lee Kum Kees Malaysia Plant achieved

HACCP certification for Oyster Sauce and Vegetarian Oyster

Flavored Sauce in bottling line from Ministry of Health of

Malaysia
2. October 2005 : Lee Kum Kee s Malaysia Plant achieved ISO

9001:2000 certification for manufacturing of sauces from SGS
3. 2005 : Became Hong Kong Disneylands condiment supplier,

the first international Hong Kong corporate partner of the

theme park
4. 2005 : China Condiment Industry Association granted

Top Ten Soy Sauce Manufacturers Award and Top

Ten Condiment Manufacturers award. In addition,

Group Chairman Mr. Lee Man Tat was presented the Top Ten

Figures Award
5. 2008 : Lee Kum Kee was chosen as the Catering Supplier of

the Beijing 2008 Olympic Games
6. 2010 : Lee Kum Kee was appointed as Official Qualified

Supplier of Raw and Auxiliary Materials in Catering in

Shanghai World Expo
7. 2010 : Lee Kum Kee Awarded 2010 Trusted Brand Gold

Medal in Hong Kong for 12 consecutive years and 2010

Asias Trusted Brand Gold Medal by Readers Digest

International Markets:
Lee Kum Kee produces sauces to
cater to the local demand. Apart
from Malaysia, Lee Kum Kee also
exports the sauces to Singapore,
Philippines, Cambodia, Thailand,
Brunei, Vietnam and India.
The Products:
Lee Kum Kee Group manufactures more than 200 sauces
such as the oyster sauce, soy sauce, chilli sauce and
more. In Malaysia, oyster sauce is the key product that is
produced.

Lee Kum Kee (M) Sdn Bhd

Factory:
No. 8 Jalan Halba 16/16
40200 Shah Alam
Selangor Darul Ehsan
Malaysia
Tel:
+603 5623 2288
Fax:
+603 5623 2299

NATURAL WELLNESS
HOLDINGS SDN BHD

Key person of the Company:

Puan Shahnas Binti Oli
Mohamad
Natural Wellness is the precious child
of two partners: Dr Amr Yacout and Ms
Shahnas Oli Mohamed. As the Chairman of
Natural Wellness and a gastroenterologist
by professional training, Dr. Amr Yacout
brings with him a wealth of more than
20 years international experience in the
pharmaceutical industry. A seasoned
businessman with extensive knowledge
in the global healthcare market, Dr Amr
Yacout takes on the role of advisor and
mastermind behind Natural Wellness.
The Natural Wellness operations is
spearheaded by Shahnas bt Oli Mohamed,
a Bumiputera woman entrepreneur and
a licensed pharmacist by profession,
who was recently named the Asia Pacific
Most Promising Entrepreneur 2010.
She oversees the daily operations of the
company in her capacity as Managing
Director. Shahnas is a trained pharmacist
with more than 10 years experience
including international stints and has
been instrumental in the setting up of the
company.

Natural Wellness Holdings Sdn Bhd, also known as Nutrivention Sdn Bhd,
is the mother company to the Natural Wellness group of companies that are
involved in the healthcare business. Natural Wellness Industries has a wide range
of Halal certified products including cosmetics, supplements, health food and
beverages and also over the counter products. Natural Wellness Biotech, the
research arm of the group, is actively involved in identifying and developing new
medicines to improve health through scientific innovations on the principles of
pharmacodynamics and pharmacokinetics. This is in parallel with the Natural
Wellness mission to provide high quality, innovative, uptodate healthcare products
at an affordable price to the communities they operate in.
Formed and managed on the way of life based on the principles of compliance
to the syariah, Natural Wellness strives to develop innovative products while
infusing into the entire process and across the value chain syariah compliance
thus embarking on a continuous life long journey of devotion. Natural Wellness
unshakeable belief is that continuous efforts to seek the pleasure of Allah SWT
will spur the achievement of unity of purpose both of dunya with akhira as well as
personal and organisational values. The practice of Islamic principles are clearly
seen in the companys values which include product leadership, operational
excellence and customer intimacy. It is this aspect of using existing knowledge
derived from the Al-Quran and Al-Sunnah that has led to the implementation
of unconventional and innovative management principles at all levels of the
organisation in comparison to the norms of todays business practices.
One of the proudest moments for Natural Wellness was when the company was
recently awarded the SME Innovation Award for Halal Products and Services in
June 2010 thus placing Natural Wellness as a formidable player and a leader in
the Halal industry. This award recognizes the efforts made by Natural Wellness to
remain syariah compliant throughout the business process without merely being
limited to their products being Halal certified.

Natural Wellness believes their people are the force and strength behind the power
they exuberate. Efforts are concentrated on developing young talent into highly
skilled knowledge workers in parallel to the requirements of Islamic Leadership
Principles as the Natural Wellness corporate social contribution towards building
a strong ummah while serving the needs of 1.6 billion Moslems across the world.
Natural Wellness is but a small company with a big dream: perhaps we may
serve as an example to Moslems across the globe that it is possible to go back
to basics in business and succeed in todays world. Insya Allah.

Company Achievements
MS 1900:2005 Quality Management Systems: Requirements from Islamic
Perspectives (the first company in Malaysia to attain such certification in
2008)
Halal certification by JAKIM in accordance to the requirements of the MS
1500:2004 Halal Food Production, Preparation, Handling and Storage
General Guidelines
ISO 9001:2008 Quality Management Systems
Good Manufacturing Practices (GMP
Pharmaceutical manufacturing facility)

PIC/s)

certification

(OTC

Bionexus status
1-Innocert (Grade A) certification
Products are approved by the Ministry of Health Malaysia in accordance to
the requirements of the Sale of Drugs Acts 1952 and the Control of Drugs
and Cosmetics Regulation 1984
Registered Bumiputera company in various codes with the Ministry of
Finance Malaysia

International Markets:
Natural Wellness currently exports their
products to the UAE, China, Australia,
Japan, Thailand, Indonesia, Singapore
and the Kingdom of Saudi Arabia.

Moving Forward:
The Products:
Natural Wellness formulates, produces and manufactures a comprehensive range
of syariah compliant natural products including health supplements, nutraceuticals,
cosmeceuticals, herbaceuticals, health food and beverages made from the finest
organic, ethically crafted and best quality standardized natural extracts in their quest
to make people healthy naturally. Natural Wellness also offers customers private
formulation services from laboratory conception to commercial production, and
boasts a customer list which includes large global multi level marketing corporations
and international brands.
The Natural Wellness vision is to be an innovative, diversified syariah compliant player
in niche market segments of the healthcare industry offering the community high
quality, affordable products while fulfilling the communal fardhu kifayah obligation.
This endeavour has further spurred Natural Wellness to actively develop and pursue
the niche market of Islamic Medicine by focusing their own research efforts as well
as collaborations with local and foreign institutions of higher learning in the area of
Medicine of the Prophet (pbuh)

Natural Wellness Holdings Sdn Bhd

78, Jalan Kilang Midah,Taman Midah
56000 Cheras
Kuala Lumpur
Malaysia
Tel:
+603 9171 5329
Fax:
+603 9171 4073
Website: www.mynaturalwellness.com
E-mail: [email protected]

Natural Wellness is currently a

formulator, a manufacturer that thrives
on a B2B business model. More and
more the company strives to diversify
and expand its customer portfolio.
Natural Wellness has also embarked
into product marketing and the global
export business by having their own
product line both for local and export,
with an aggressive branding exercise to
strengthen the Natural Wellness name
to their consumers.
In the long term Natural Wellness
aims to have its own high technology
manufacturing facility of biotechnology
and life sciences and hopes one day
to be the Malaysian pioneer in the
development of new chemical entities.

SYDNEY CAKE HOUSE

SDN BHD
Sydney Cake House Sdn Bhd was incorporated in 1982 and
started out as a small bakery in the heart of Petaling Jaya,
Selangor, Malaysia. Its principal activity then was in the baking
of cakes and breads. The in 1993, the bakery which has since
grown, moved to its own factory in Shah Alam, Selangor.

Key person of the Company:

Madam Jenny Chuang

The person behind Sydney

Cake House Sdn Bhd is a very
far-sighted
and
determined
enterprising lady who founded a
cake shop and turned that into a
thriving success. Madam Jenny
Chuang is the founder and owner
of this chain of bakery that has
now evolved to become one of
the nations leading Halal bakery
producers.

The move also signify another milestone for the company

when in 1994, they started manufacturing frozen food
products, foreseeing the emergence of the frozen food
industry. Since then, the company has expanded its business
activities to include producing frozen foods as well as Halal
bakery products. These products are marketed under the
brand name of makcik, which in English means aunty
which creates a rather homely feeling to the products.
Over the years too, the plant has been upgraded with stateof-the-art technology and equipment as the company moved
along with the changing business environment. The foresight
of Madam Jenny Cheung led to the company investing heavily
in R&D which emphasize on products, process, machinery,
systems and quality, thus enabling the company to innovative
in its processes, products and distributions.
From a humble small time cake and pastry manufacturer, the
company has grown tremendously to be one of the nations
leading food & beverage player both on the home front as
well as globally. Sydney Cake House can proudly dedicate
the growth of the company to the commitment and support
of their staff force of 100 people, their other stakeholders as
well as the visionary leadership of its founder.

Company Achievements
Sydney Cake House Sdn Bhd has been award and certified with the
following certifications:
ISO 22000: 2005 Food Safety Management System by SIRIM
HACCP MS 1480:1999 by SIRIM
HALAL certified by JAKIM

Through continuous development and innovation, the company has been

awarded the Golden Bull Award by the Selangor State Government for
the Product Creativity Award, and also clinched the Selangor Innovative
Product Excellence Award in 2005.

International Markets:
Sydney Cake House markets its
products locally as well as globally.
In the local market, the products
are distributed through 500 retail
outlets namely, via hypermarkets &
supermarkets, 7-11 convenience
stores, airlines companies, hotels,
chained stores and many others.
The Products:
The company offers the following range of products
and services:
Frozen Products Danish & Puff pastries, Traditional shell curry puffs,
Pizza, Buns & Breads and Doughnuts.
Ready-to-eat Products
Cakes, Muffins, Tartlets, Traditional finger food, Local
delicacies and all frozen products.
Sydney Cake House also provides training to
prospective bakers and franchise owners with a better
understanding and handling of their products.

Sydney Cake House Sdn Bhd

13-17, Jalan Warden U1/76
Taman Perindustrian Batu Tiga
40150 Shah Alam
Selangor Darul Ehsan
Malaysia
Tel:
+603 5512 6852
Fax:
+603 5519 2063
E-mail: [email protected]

[email protected]
Website: www.makcik.com

Its export markets of more than

10 countries include Singapore,
Australia, Hong Kong, Taiwan,
China, the United Kingdom, America
and the Middle East countries.

Moving Forward:
Sydney Cake House Sdn Bhd plan
to be the market leader in the Halal
frozen bakery food management
industry. The company aims to
provide a comprehensive range of
services which among other things
include designing, manufacturing,
and distribution of Halal certified
healthy food products locally and
globally.

BIOFACT LIFE SDN BHD

BioFact Life Sdn Bhd was incorporated in Malaysia under the
Company Act 1965 on 1st February 2005. BioFact Life Sdn
Bhd pioneered and specialises in the laboratory cultivation of
cordyceps (Dong Chong Xia Cao). The company is one of
the pioneer biotechnology companies in the world to employ
the latest biotechnology techniques in cordyceps cultivation
at reduced cost and improved quality.

Key person of the Company:

Mr. Vince Chua
Biofact Life Sdn Bhd was founded
by a very young and enterprising
gentleman who is also the
Managing Director of the company,
Mr. Vince Chua. Although Vince
is not professionally trained in the
fields of science, biotechnology,
manufacturing, marketing and
branding,
his
entrepreneurial
foresight drove him to run an
operation in all these fields. He is
the creative mover in successfully
changing consumers behaviors
toward traditional herbs, by having
extensive biotechnology research
& development in analyzing
these herbs, coupled with strong
branding; which give birth to the
new brand name in the herbal health
supplement industry - timo.

The cordyceps are cultivated under low temperature and

oxygen conditions and in specially-designed environment that
is free from chemical pollution as well as yeast, mould and
bacterial contamination.
BioFact Lifes business encompasses a seed-to-shelf approach
and as such the company is fully committed to extensive
research and development in the production, manufacturing
and marketing of BioFact Life cordyceps. To this end, BioFact
Life has set up two major divisions, namely a Research
and Development division which is primarily responsible for
cordyceps cultivation research and a manufacturing division
which is responsible for a broad range of herbal products.
BioFact Lifes manufacturing plant is GMP and ISO
22000:2005-certified, and thus the quality, safety and efficacy
of their manufactured products in the form of capsule, liquid,
powder, tablets, pills and ointment are maintained. BioFact
Life is also one of the largest herbal healthcare product
distributors in Malaysia and has an outstanding track record
in offering OEM services.

Company Achievements
Among the notable achievements of the company are:
- GMP certification in 2010;
- Golden Bull award in 2009 at the 7th Malaysias 100th
Outstanding SME event;
- ISO 22000:2005 certification awarded to the company
that will expire only in 2012;
- BioNexus status in 2007
- Malaysia Book of World Records in 2007 as the 1st
company to cultivate cordyceps in the laboratory

International Markets:
Biofact Life promotes and distributes
its range of products under the
brand name of Timo (reg.) among
local consumers of herbal wellness
products. In November 2009, the
company signed an agreement to
launch its products in Vietnam..
Aside from that, Biofact Lifes range
of products can also be found in the
ASEAN countries.
The Products:

Moving Forward:

The companys range of wellness products can be

categorised into the following series:
1.

General Health series Cordyceps King,

Cordyceps Essentials
2. Functional Health series Cordyceps Energy Plus,
Cordyceps Brefwell, Cordyceps Steles Plus
3. Mens Health series Men Plus, Men Plus
Essentials
4. Womens Health series Happy Lady, Femm Plus
Cordyceps, Prolongevity
5. Kids Health series IQ Gummy
6. Tea series Cordyceps NT Aging Tea, Cordyceps
Lunger Tea, Cordyceps Immuno Tea

BioFact Life Sdn Bhd

Sales Office:
Lot 5094, Kawasan Perindustrian Parit Jamil
84150 Muar
Johor Darul Takzim
Malaysia
Tel:
+606 9872 588
Fax:
+606 9875 788
E-mail:
[email protected]
Toll-free: 1 300 88 8466

The company will continue to uphold

and pursue its business philosophy of
producing excellent quality products.
The company believe that scientific
and total quality management systems
are the keys to achieve this goal.
In that respect, they have established
a quality control laboratory to ensure
that the products which leave the
factory premises are of consistently
high quality. All raw materials are
sent to the laboratory for inspection
and only after they are passed by the
laboratory can they be processed in
the production line.
Biofact Life is committed to the
superior quality of its products as it
believes that the key to the success
of any product in the market is in its
quality.

ECOLITE MANUFACTURING
SDN BHD
Ecolite Biotech Manufacturing Sdn Bhd was incorporated on
November 2001. Its principal activities being in the product
research and development as well as the production and
distribution of birds nest, fish and chicken essences as well as
herbal health supplement products.

Key person of the Company:

Mr. Yon Yen Peng
Ecolite Biotech Manufacturing Sdn
Bhd is a 100% Malaysian company
with its daily business operations
spearhead by Mr. Yon Yen Peng
in his capacity as the Managing
Director of the company.

Of late, the company is also involved in the investment of birds

houses, management of third parties birds houses and the
trading of birds nests. With the new business activities, the
company has embarked into profit-sharing ventures with third
parties in the rearing of birds where income is also derived from
harvesting of birds nests and trading of the birds nests.
The company has three wholly owned subsidiaries namely,
1.

Ecolite Pharma Sdn Bhd which is involved in the

trading of instant birds nest, fish and chicken
essence and traditional herbal health supplement
products of sub-brands other than the Ecolite brand;

2.

Ecolite Marketing Sdn Bhd which is primarily in the

trading of cleaned birds nest, fish and chicken
essence and herbal drinks under the Ecolite brand;
and

3.

Ecolite Birdnest Sdn Bhd which is newly formed for

the rearing of birds, harvesting and trading of birds
nests.

Company Achievements
Ecolite Biotech Manufacturing Sdn Bhds production systems
are HACCP, GMP and HALAL certified and approved by relevant
ministries and agencies.

International Markets:
70% of the companys products are marketed
locally with the remaining being exported to
the international markets which include to
Singapore, Indonesia, Vietnam, Taiwan and
China. In the pipeline are plans to introduce
its products to Dubai.

Moving Forward:
Our mission is to produce the most hygienic,
chemical-free and purest birds nest and
best quality herbal supplements for the
holistic wellness of their customers while
safeguarding the environment.

The Products :
Birds Nest :
Ecolite Instant Pure Birds Nest,
Ecolite Concentrated Birds Nest with Rock Sugar
Ecolite Pipagao with Birds Nest Plus
Ecolite Birds Nest with American Ginseng, White Fungus
and Rock Sugar
Ecolite Birds Nest Extract with Collagen
Ecolite Pure Birds Nest
Herbal Health products :
Essence of Fish
Essence of Chicken with American Ginseng, Panax
Ginseng & Cordyceps
Essence of Cortex Eucommia and Cordyceps Plus
Health drinks :
Vege Fibre Beverage
Ecolite Biotech Manufacturing Sdn Bhd
Lot 9284 & 9285
Jalan Yong Peng, Sri Medan
83400 Batu Pahat
Johor Darul Takzim
Malaysia
Tel:
+607 485 0055
Fax:
+607 485 8055
Website: www.ecolite.com.my

We are now selling our products to many

chain pharmacies throughout Malaysia.
The company plans to cover 250 outlets
pharmacies by the end of 2010 and 500
outlets in year 2011.
The company has established a strong
business partnership with Ecolite concept
stores which have been successfully
operating in Fujian, Guangzhou, Hunan and
Guangxi. Right now the company is planning
to look for serious potential partnerships in
Shanghai, Beijing, Chongqing, Hebei and
Hainan.
Ecolite has been at the forefront of promoting
Halal products to cater to the growing number
of people who are certain on Halal products.
However, we are not only promoting Halal
products on the basis of our religious affinities
but based on their nutritional attributes
too, hoping to engage a more diversified
consumer base. Our products are Halal
certified by JAKIM and we plan to introduce
our Halal products to the Middle East
countries. By having this commitment and to
support Malaysia to become a Halal hub in
a region, we are to provide our consumers
with the best Halal products with the highest
levels of value additives.

JEENHUAT FOODSTUFF
INDUSTRIES SDN BHD
JEENHUAT FOODSTUFFS INDUSTRIES SDN BHD, incorporated
in 1973, has been the pioneer in food processing industry for
export markets with more than 30 years of experience. In line with
its strategic plan, the company took a great leap in expanding its
international operations by setting up overseas companies in U.S.A.,
U.A.E, Thailand and China.

Key person of the Company:

Mr. Tan Beng Jeen
Mr. Tan Beng Jeen, Managing
Director
of
the
Company
possesses vast experience in
the field of manufacture and
marketing of Halal seafood and
canned products. The Company
has immensely benefited from his
knowledge and experience. The
strategic planning of the company
including its diversification is
carried out by him and is involved
in development of export business
worldwide. Mr. Tan is a committee
of Halal Agriculture Industry
in Penang and he is also the
member of the Penang Xiamen
Friendship Association, Penang
Chinese Chamber of Commerce
and Penang Chinese Town Hall.

The Companys vision is To Be A Globalised Manufacturer of World

Class Food and Beverage Products. The company specialize in a
wide spectrum of food and beverages product range such as energy
and vitaminised drinks, tropical fruit juices, ready to eat seafood
snacks, premium Chinese food, canned fruits and vegetables and
others.
The certifications of HACCP (Hazard Analysis and Critical Control
Points) ISO 9001:2008, Good Manufacturing Practice (GMP) and
Halal have clearly demonstrated the Companys emphasis and
commitment towards uncompromising quality. All products of the
company are manufactured and canned under very stringent quality
control environment to preserve their nutritional and hygienic values.
The company was awarded the Successful Small and Medium
Enterprise Award by the Ministry of Agriculture Malaysia in 2004.This
award has been presented by the Prime Minister of Malaysia, Y.A.B.
Dato Seri Abdullah Badawi to us as recognition of our success as
one of the best food products manufacturer in Malaysia.
Europe and the United States of America have been the traditional
markets of the JEFI & Jeenys products since the day of inception.
Vigor Power, which was launched in 2002 has gained very
encouraging market acceptance in the Middle East region. Our
Brand development supports are extended to distributors across the
globe to enhance our brand equity. Today, our brands are widely
recognized in more than 30 countries from 7 continents. The track
record in volume, variety, quality and hygiene has put the Company
in the position as the most reliable ONE-STOP foodstuff supplier in
the region.

Company Achievements
The company has successfully obtained the following certification:
HACCP, ISO 9001:2008, GMP and Halal by JAKIM. In 2004,
the company received Successful SME Award by Ministry of
Agriculture for the Best Food products manufactured in Malaysia.
In 2007, the company received Golden Bull Award , an annual
prestigious recognition awarded to 100 Malaysian outstanding
Small Medium Enterprises.

International Markets:
The company market 99% of its
products to overseas such as
United States of America, Europe,
Middle East, Pakistan.
Moving Forward:

The Products:
Jeenhuat Foodstuffs Industries Sdn Bhd specialise in
wide range of food and beverages products such as
energy and vitaminised drinks, tropical fruit juices, fruit
juice with pulp ready to eat seafood snacks, premium
Chinese food, canned fruits and vegetable and many
others.

Jeenhuat Foodstuffs Industries Sdn Bhd

1760 Permatang Tinggi
14100 Simpang Ampat
Penang
Malaysia
Tel:
+604 588 7377
Fax:
+604 588 7737
E-mail:
[email protected]
Website: www.jefi.com.my

Going forward JEFI Group foresee a

great potential for Halal Products in
the Local and International Markets,
especially the Middle Countries
whereby Malaysian Halal Products
are widely accepted.
In fact, Malaysian Halal products has
been given priority in those markets.
Given that this is a great business
opportunity for Malaysian Products
to penetrate the global Halal
markets, JEFI Group is embarking
on expansion plans with intention
to set up a Halal Food Processing
Factory in Penang International
Halal Hub to further enhance our
Product range to cater for these
markets. We are looking forward to
work together with the Government
hand in hand to achieve Malaysias
aspiration to become a successful
International Halal Hub.

MUSLIM BEST
MARKETING SDN BHD
Muslim Best Marketing (MBM) started as a small home business in
1952 by an industrious lady named Hajjah Che Sepiah Samad, who
is now deceased. The late Hajjah Sepiah started selling her bottled
soy sauce under the name Kicap Makan from her home in Kampung
Puteh, Kota Bharu, Kelantan. It was only in January 1991 that two
of her grandchildren expanded the business and established Muslim
Best Food Industries Sdn Bhd in Kuala Krai, Kelantan with an initial
investment of RM1million.

Key person of the Company:

Haji Sheikh Ahmad Dusuki
Bin Sheikh Mohamad
Haji Sheikh Ahmad Dusuki Bin
Sheikh Mohamad, Managing
Director of Muslim Best Marketing
Sdn Bhd holds a Diploma in
Accountancy from Ungku Omar
Polytechnic, Ipoh in 1979. He also
sits as the Executive Chairman of
Konsortium Usahawan Makanan
Dan Industri Asas Tani Malaysia
Sdn Bhd (KOMITA).

MBM was subsequently set-up to market and promote the products

in a more coordinated manner, emphasising on their core product
labels which are Muslim Best, Mister Tapioca and Royal Heritage.
These products are distributed to the local hypermarkets and
supermarkets like Tesco, Giant and Mydin. MBM is now located in
Puchong, Selangor.
In 2007, MBM made a giant leap forward and took their business
to the United Kingdom after signing an agreement with Tahira Food
Limited, a company based in the United Kingdom to distribute all
Muslim Best products to all Tesco outlets in there. In addition to this,
Muslim Best was able to penetrate markets in Morocco and Vietnam
with the help of KOMITA. Now, MBM products can be found in retail
markets in Canada, Brunei, Indonesia, Vietnam, China, Cambodia,
and Ireland.
As a far sighted Muslim company, they worked with the Malaysian
Agricultural Research and Development Institute (MARDI), to produce
by-products of local tropical fruits found in abundance in Malaysia
such as Papaya Salsa Sauce, Mango Salsa Sauce, and Pineapple
Salsa Sauce.
MBM is also involved in the vendor development programmes
and had successfully developed 8 vendors with whom they have
established an agreement to supply 20 varieties of products such
as Murtabak Raja, roti canai, nuggets, fries, samosa, potato and
banana chips to be marketed under the labels of MBM.

Company Achievements
>

Halal certification from JAKIM

>

Good Management Practice (GMP) certification

>

Successful Agricultural Marketer 2009 award

(Pemasar Tani Jaya 2009)

International Markets:
Besides the local hypermarkets and
supermarkets, MBM products can
now be found in retail markets in
Canada, Brunei, Indonesia, Vietnam,
China, Cambodia, and Ireland.
Moving Forward:
The Products:
Sauces under the label Muslim Best, specialising in soy
sauce
Tapioca based snack food under the label Mister Tapioca
Chips

Muslim Best Marketing Sdn Bhd

No.22 Jln TPP 5/3
Taman Perindustrian Puchong
47100 Puchong
Selangor Darul Ehsan
Malaysia
Tel:
+603 8062 2780
Fax:
+603 8060 4533

MBM plans to expand their business

at Halal Park Pedas, Negeri Sembilan
where they are the Anchor Plant
and explore new products such
as instant noodles and biscuits as
well as expand their segment of the
international market.

AL-MESWAK MUMIN
SDN BHD
AL-Meswak Mumin Sdn Bhd (ALMM) was established in 2001, and proudly
became a fully owned Islamic Bumiputra company in 2006. The company
is the proud owner of the dental care product under the brand Ubat Gigi
Mumin which is synonym with Halal dental hygiene products.

Key person of the Company:

En. Amirullah Hj. Abdullah
The key personnel of AL-Meswak
Mumin Sdn Bhd is its Chairman,
En. Amirullah Hj. Abdullah. Prior
to heading the company, En
Amirullah has had 23 years
working experience in a Financial
Institution. With formal training in
the field of finances, he brought
with him his vast experience
in Islamic banking, business
consultation as well as motivator
in education and human resources
to the company. En. Amirullahs
skills and experience in leading
the company lead it to be as
successful as it is today.

The company is set on achieving its vision of becoming a leader in the Halal
industry products, specifically in personal care line, in Malaysia and worldwide. To realise this objective, the company is highly committed towards
producing high quality Halal products to their users.
As a company dedicated to enriching the lives of its consumers, the company
has also made it a priority to give back to society in every possible way it
can. One of the initiatives undertaken by the company along this line is the
establishment of the Mumin Fund (Tabung Mumin) that is managed by the
Malaysian Muslim Consumers Association (PPIM). ALMM has pledged that
part of the profits from the sales of every Ubat Gigi Mumin throughout the
nation will be channelled to this fund.
The funds are then used to help under-privileged individuals in need of
assistance such as for medical needs as well as to assist families with children
needing financial aid to further their studies.
Besides reducing the financial burden of those in dire need, the Tabung Mumin
Persatuan Pengguna Islam Malaysia aspires to be the platform for society to
improve their career through trainings provided by Yayasan Kerjaya (Career
Foundation) and Yayasan Muamalat Belia (Youth Muamalat Foundation).
Amongst the activities, contribution and donations in which the Mumin Fund
initiated included:
-
-

Contribution to the Muslim in Gaza, Palestine through the New

Straight Times newspaper
ALMM product contribution to Haj pilgrims through the national
Haj Fund
Distribution of Yassin booklets to mosques in the country
Contribution to underprivileged families and individuals

Company Achievements
ALMM has been awarded the Halal Certification from Jabatan
Kemajuan Islam Malaysia (JAKIM) in 2004 and Malaysia Brand
Equity Awards in 2008.

International Markets:
The company market its products
namely in Malaysia through
supermarkets, hypermarkets, sundry
shops and other retail outlets. Apart
from Malaysia, ALMM also exports
their products to Iran, Denmark,
China, Sudan, and Turkey.
The Products:
The company produces a wide range of Halal tooth
paste. Its manufacturing process complied strictly to the
guidelines stipulated by Jabatan Kemajuan Islam Malaysia
(JAKIM) in accordance with Islam jurisprudence.
In addition to the above, the company has taken the
initiative to invite Persatuan Pengguna Islam Malaysia,
PPIM (Malaysian Muslim Consumers Association) to
monitor its manufacturing processes so as to confirm
that the tooth paste it produces are safe and Halal.
PPIM is also appointed as its Syariah panel so as to
ensure the products produced strictly in accordance to
Islam jurisprudence.

AL-Meswak Mumin Sdn Bhd

Lot 4, Gate C
Jalan Teknologi 3/6, Seksyen 3
Taman Sains Selangor 1, Kota Damansara
47810 Petaling Jaya
Selangor Darul Ehsan
Malaysia
Tel:
+603 6140 4347
Fax:
+603 6157 3515
Website: www.halaltoothpaste.com.my

Moving Forward:
Al-Meswak Mumin Sdn Bhd
plans to be the biggest and prime
producer of Halal toothpaste in the
world with its high quality products.
For the future, the company is
looking at promoting and distributing
its products to the international
market.

NORAINIS COOKIES
WORLDWIDE SDN BHD
The companys humble beginnings goes back to 1984
when a group of housewives got together to make delicious
homemade cookies at Madam Hajah Norainis kitchen. What
started out as an informal cookie making session grew and
expanded to become Norainis Cookies which produces and
markets not only traditional cookies but also the production of
premium cookies globally.

Key person of the Company:

Hajah Noraini Binti Ahmad
Norainis Cookies Worldwide was
founded by Madam Hajah Noraini
Binti Ahmad who is also a Director
of the company. She is assisted
in the operations of the company
by the Chief Executive Officer,
Dr. Helmee Effendee Norsham b.
Mohd Shamshi.

Over the years, the company had seen the need to include
other food related products in its product range. Now, the
companys offerings include products such as premixed
spices, frozen foods and cakes.
Its business has over the years has expanded to include
subsidiaries namely Noraini Farm House Sdn Bhd, Noraini
Enterprise Sdn Bhd, Noraini Frozen Food Sdn Bhd, Noraini
Marketing Sdn Bhd, Noraini Food & Beverage Sdn Bhd and
Magnificient Solutions.

Company Achievements
All of the company products are certified
1)

Halal by JAKIM.
(JAKIM/(S)/(22.00)/492/2/ 1 087-03/2006

2)

3 Star Awarded year 2008 under the SME Corp

Malaysia under the SME Competitive Rating for
Enhancement (Score)

3)

MICCI bronze medal for export brand 2006

International Markets:
Locally the company markets
its
products
at
established
hypermarkets such as Tesco,
Jusco, Giant, Carrefour, Bintang,
Mydin, Uda Ocean and others.
At the international front, the
company market its products in
Dubai, Vietnam, Singapore and the
United Kingdom.

The Products:
Norainis wide range of cookies and food products can
be categorised into the following:
a.
b.
c.
d.
e.

Festive Cookies,
Daily Cookies,
Premix,
Canned Food and
Ketupat (packet traditional rice cakes)

Noraini Cookies Worldwide Sdn Bhd

No. 1, Jalan Suria S, U5/S
Taman Pinggiran Subang
40150 Shah Alam
Selangor Darul Ehsan
Malaysia
Tel:
+603 7847 1276
Fax:
+603 7847 1423
E-mail: [email protected]
Website: www.norainiscookies.com.my

Moving Forward:
The company through its subsidiary
Noraini Marketing Sdn Bhd will
further expand its reach at the
international level. In the pipeline
are plans to exports its products
to other parts of the world namely
to the growing demand from the
Middle East and the European
countries.

SALS FOOD
INDUSTRIES SDN BHD
The company commenced its business on January 2001. The
companys principal activity is manufacturing of convenient
food specialising in retort food processing.

Key person of the Company:

Puan Norita Binti Jaafar
10 years of experience in
manufacturing
business
has
turned this entrepreneur from an
Economist graduate/Investment
Analyst to a selfmade food
technologist. She is a pioneer
amongst the women manufacturers
in country and made her mark in
the food manufacturing industry.
This visionary leader hopes to
value add by offering healthy, high
quality and convenient meals to
families all across the world.
She also sits on the Board of
Directors and Audit Committee
Member of Hup Seng Industries
Bhd since year 2000.

Retort high technology food processing offers variety of

product availability to end customers. Food products are
stable shelf life of at least 24 months and free from food
chemicals, food preservatives & colouring. The company
operations are backed by combined experience of 28 years in
retort food processing.
Sals Food Industries upholds its 5 fundamental values highly
and consistently which are QUALITY, VALUE ADD, EFFICIENT,
EXCEED CLIENTS EXPECTATIONS AND TIMELY.
Madam Sals is the companys own Malaysian trademark.

Company Achievements
Sals Food Industries Sdn Bhd achievements include accreditations
such HACCP, ISO9001:2000 and BRC (British Retail Consortium). The
company obtained its HALAL certification from JAKIM. Some of the
products manufactured are also FDA approved. The company is also
the 1st company in the Food Industry to receive the Innocert Certification
from Ministry of Science and Technology in year 2007. The CEO, Norita
Jaafar, is the award winner for Young Entrepreneur in year 2007 by
MARA & Ministry of Entrepreneurship and Cooperation.
The company developed 127 to-date whereby 89 products have been
commercialised globally. The company is the 1st four companies from
Malaysia to occupy the Halal shelves in Tesco United Kingdom. As
part of the its corporate social responsibility, the company assisted the
Ministry of Education Malaysia via rural school surveys and product
developments in improving the Rancangan Malaysian Tambahan
Sekolah programme. The programme is a food subsidy programme for
the poor children in primary schools across Malaysia.

International Markets:
Existing market for Sals Food
Industries includes all major
hypermarkets in Malaysia. Overseas
markets
include
Indonesia,
Singapore, United Kingdom, Saudi
Arabia, United States of America
and Australia.
The Products:

Moving Forward:

Ready-to-eat meals (180grams and 150grams) :

Malay Fried Rice , Chinese Fried Rice, Thai Pineapple Fried
Rice, Spicy Sardine in Tomato, Spicy Anchovies, Chicken
Rendang, Chicken Curry, Chicken Kurma, Meat Rendang,
Lontong Dish, Fried Noodles, Hot & Sour Fish, Spicy
Anchovies with Tempe, Peanut sauce, Rojak sauce, Gadogado sauce, Acar buah.
Ready-to-cook sauces (1kg) :
Thai Green Curry, Satay Marinade, BBQ Chicken, Lemon
Chicken, Hainanese Chicken Rice, BBQ Fish, Indian Curry,
Indian Kurma, Peanut Sauce, Thai Red Curry & 8 more
Malaysian Sauces.
SAL s Food Industries Sdn Bhd
No. 32B, Jalan 5/32A
Off Jalan Kepong 6 Miles
52000 Kuala Lumpur
Malaysia
Tel:
+603 6257 7367
Fax:
+603 6257 7624
E-mail:
[email protected]
Website: www.madamsals.com

The company future roadmap is to

grow its existing market particularly
in Malaysia, Singapore, Indonesia
and United Kingdom. This also
includes further expansion to the
European market and Middle East
as well as exploring Halal market in
China.

GLOBAL ABBATOIR (M)

SDN BHD
Global Abattoir (M) Sdn Bhd was founded and commenced
its operations on 19 July 2007. The company had invested
RM16million to set up an environment friendly poultry
processing factory which will carry out the slaughtering of
fowls according to Halal requirements.

Global Abattoir (M) Sdn Bhd,

which is a Poultry Processor in
Malaysia that processes and
distributes fresh as well as frozen
and processed whole chicken
and chicken parts, was founded
by Mr. Ho Wee Chan.

The companys modern abattoir with state of the art machineries

imported from Holland is located in the district of Pedas Halal
Park, Negeri Sembilan. The plant has a production capacity of
processing at least 24,000 birds per shift. The site of this plant
which is just off the exit of the North-South highway makes it
convenient for visitors to access it by road, and making it easy
for the transportation of its produce to and from the plant.
GA is a state licensed abattoir, with Halal certification from
the Negeri Sembilan Department of Islamic Affairs (JAINS),
Malaysian Department of Islamic Affairs (JAKIM) and the
Department of Environment (DOE). The GA factory is a
GMP (Good Manufacturing Practices) compliant factory and
received the Veterinary Health Mark Certification (VHM) from
the Department of Veterinary Services (DVS) in January 2009.
The company is also a member of the Federation of Livestock
Farmers Associations of Malaysia, FLFAM.

Company Achievements
While not much can be said yet in terms of recognition and
awards, for a relatively new player in the industry, Global Abattoir
is certainly expanding its business from the strength of its Human
Resource. With manpower strength of 70 people when it started
in 2007, the company now employs 120 staffs of which 84 are
locals and the rest, foreign.

International Markets:
Global Abattoir caters mostly to the
local market, delivering its products
to wholesalers and retailers in all
wet markets in the state of Negeri
Sembilan with Japan as its main
export market.
On the international front, the
company plans to market their
products to Singapore and Japan.

The Products:
The company was entrusted by the state to provide
the following services to wholesalers and retailers in the
country:

Bird Slaughtering

Chicken Processing ~ Grading, De-boning,

Packing, Piece Cut,

By-Product Processing Storage of processed

birds

Delivery

Global Abbatoir (M) Sdn Bhd

Lot PT No. 1769, Kawasan MIEL
Pedas Halal Park
71400 Rembau
Negeri Sembilan Darul Khusus
Malaysia
Tel:
+606 685 4333
Fax:
+606 685 4888
E-mail:
[email protected]
[email protected]

Moving Forward:
Global Abattoir will continue to
promote its services to the local
traders and wholesalers, with plans
to double its production capacity in
line with the demand from the market.
The company strongly encourages
retailers and wholesalers to sign-up
with them to enjoy the benefits of its
Halal compliant services.