Cover Page

This sample business plan has been made available to users of Business Plan of "Hotel The
Oxygen", business planning prepared and published by MD Rifat Zahir. Names, locations and
numbers may have been changed, and substantial portions of text from the original plan may have
been omitted to preserve confidentiality and proprietary information.
You are welcome to use this plan as a starting point to create your own, but you do not have
permission to resell, reproduce, publish, distribute or even copy this plan as it exists here.
Requests for reprints, academic use, and other dissemination of this sample plan should be emailed
to the [email protected]. For product information visit my Website:
www.nisshpaapshoytaan.me or call: +880 1911 18 21 24.

Copyright Hotel The Oxygen, Inc., 2016-17 All rights reserved.

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_________________________.
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Table of Contents
1.0 Executive Summary
The Hotel the Oxygen is a beautiful facility that sits atop a bluff overlooking the Ocean in
scenic Bay of Bengal. The Hotel offers 150 individually furnished rooms, each with its own
theme. We are a complete bed and breakfast Hotel with a full set of complementary services to
our guests. Boulevard's target market strategy is based on becoming a destination of choice for
professional couples in the Cox's Bazar area who are looking for a place to relax and recharge.
We will also advertise to the newly married couple who is looking for that special get away. It
will be important for us to be visible to those potential guests who are traveling on Marine Drive
Highway.
The Boulevard will have an eye catching sign that will alert potential customers and drop-ins of
our existence. We will use the Yellow Pages in the Bay area and Social Media to market our
Hotel, as well as a Web page on the Internet which will focus on the features the Hotel has to
offer. Each room will be displayed with its unique decor, as well the outside of the Inn showing
the beautiful gardens and views of the beach. Attractions within 30 miles of the Hotel will be
displayed with information about our shuttle service, room rates and directions. The Boulevard
is confident that it will not take long to build a following that will put us at full capacity within
the next year. The Inn would like to see steady growth with a average of over 90% capacity for
Year 1, with profits also growing at a rate of 10%.
Mohammad Noor is the sole owners of the Boulevard and live at the Cox's Bazar. Mr. Noor is
the hands-on owner who oversee every aspect of the Hotel's operations. A minimum staff will
work at the Hotel at the beginning. The cook will work 20 hours per week and the maid will be
on the payroll 40 hours per week as she will also help Nancy take reservations and watch the
front desk when needed. Nancy will oversee the inside operations working with the maid and
cook as well as taking reservations. Jim will oversee the maintenance of the Inn and grounds
and drive the van to shuttle guests when the need arises. Both Jim and Nancy will promote the
Inn and oversee the advertising.

Chart: Highlights

This is a business plan. It does not imply an offering of securities.

1.0 Executive Summary.....................................................................................................................1
Chart: Highlights...........................................................................................................................2
1.1 Mission...........................................................................................................................................2
1.2 Keys to Success.........................................................................................................................2
1.3 Objectives....................................................................................................................................2
2.0 Company Summary......................................................................................................................2

Table of Contents
1.0 Executive Summary
The Hotel the Oxygen is a beautiful facility that sits atop a bluff overlooking the Ocean in
scenic Bay of Bengal. The Hotel offers 150 individually furnished rooms, each with its own
theme. We are a complete bed and breakfast Hotel with a full set of complementary services to
our guests. Boulevard's target market strategy is based on becoming a destination of choice for
professional couples in the Cox's Bazar area who are looking for a place to relax and recharge.
We will also advertise to the newly married couple who is looking for that special get away. It
will be important for us to be visible to those potential guests who are traveling on Marine Drive
Highway.
The Boulevard will have an eye catching sign that will alert potential customers and drop-ins of
our existence. We will use the Yellow Pages in the Bay area and Social Media to market our
Hotel, as well as a Web page on the Internet which will focus on the features the Hotel has to
offer. Each room will be displayed with its unique decor, as well the outside of the Inn showing
the beautiful gardens and views of the beach. Attractions within 30 miles of the Hotel will be
displayed with information about our shuttle service, room rates and directions. The Boulevard
is confident that it will not take long to build a following that will put us at full capacity within
the next year. The Inn would like to see steady growth with a average of over 90% capacity for
Year 1, with profits also growing at a rate of 10%.
Mohammad Noor is the sole owners of the Boulevard and live at the Cox's Bazar. Mr. Noor is
the hands-on owner who oversee every aspect of the Hotel's operations. A minimum staff will
work at the Hotel at the beginning. The cook will work 20 hours per week and the maid will be
on the payroll 40 hours per week as she will also help Nancy take reservations and watch the
front desk when needed. Nancy will oversee the inside operations working with the maid and
cook as well as taking reservations. Jim will oversee the maintenance of the Inn and grounds
and drive the van to shuttle guests when the need arises. Both Jim and Nancy will promote the
Inn and oversee the advertising.

Chart: Highlights

2.1 Company Ownership................................................................................................................3

2.2 Start-up Summary....................................................................................................................3
Table: Start-up...............................................................................................................................3
Chart: Start-up..............................................................................................................................4
Table: Start-up Funding..............................................................................................................4
3.0 Products and Services.................................................................................................................5
4.0 Market Analysis Summary.........................................................................................................5

Table of Contents
1.0 Executive Summary
The Hotel the Oxygen is a beautiful facility that sits atop a bluff overlooking the Ocean in
scenic Bay of Bengal. The Hotel offers 150 individually furnished rooms, each with its own
theme. We are a complete bed and breakfast Hotel with a full set of complementary services to
our guests. Boulevard's target market strategy is based on becoming a destination of choice for
professional couples in the Cox's Bazar area who are looking for a place to relax and recharge.
We will also advertise to the newly married couple who is looking for that special get away. It
will be important for us to be visible to those potential guests who are traveling on Marine Drive
Highway.
The Boulevard will have an eye catching sign that will alert potential customers and drop-ins of
our existence. We will use the Yellow Pages in the Bay area and Social Media to market our
Hotel, as well as a Web page on the Internet which will focus on the features the Hotel has to
offer. Each room will be displayed with its unique decor, as well the outside of the Inn showing
the beautiful gardens and views of the beach. Attractions within 30 miles of the Hotel will be
displayed with information about our shuttle service, room rates and directions. The Boulevard
is confident that it will not take long to build a following that will put us at full capacity within
the next year. The Inn would like to see steady growth with a average of over 90% capacity for
Year 1, with profits also growing at a rate of 10%.
Mohammad Noor is the sole owners of the Boulevard and live at the Cox's Bazar. Mr. Noor is
the hands-on owner who oversee every aspect of the Hotel's operations. A minimum staff will
work at the Hotel at the beginning. The cook will work 20 hours per week and the maid will be
on the payroll 40 hours per week as she will also help Nancy take reservations and watch the
front desk when needed. Nancy will oversee the inside operations working with the maid and
cook as well as taking reservations. Jim will oversee the maintenance of the Inn and grounds
and drive the van to shuttle guests when the need arises. Both Jim and Nancy will promote the
Inn and oversee the advertising.

Chart: Highlights

4.1 Market Segmentation..............................................................................................................5

Table: Market Analysis................................................................................................................5
Chart: Market Analysis (Pie).....................................................................................................6
4.2 Target Market Segment Strategy........................................................................................6
4.3 Service Business Analysis......................................................................................................7
4.3.1 Competition and Buying Patterns...............................................................................7
5.0 Strategy and Implementation Summary.............................................................................7

Table of Contents
1.0 Executive Summary
The Hotel the Oxygen is a beautiful facility that sits atop a bluff overlooking the Ocean in
scenic Bay of Bengal. The Hotel offers 150 individually furnished rooms, each with its own
theme. We are a complete bed and breakfast Hotel with a full set of complementary services to
our guests. Boulevard's target market strategy is based on becoming a destination of choice for
professional couples in the Cox's Bazar area who are looking for a place to relax and recharge.
We will also advertise to the newly married couple who is looking for that special get away. It
will be important for us to be visible to those potential guests who are traveling on Marine Drive
Highway.
The Boulevard will have an eye catching sign that will alert potential customers and drop-ins of
our existence. We will use the Yellow Pages in the Bay area and Social Media to market our
Hotel, as well as a Web page on the Internet which will focus on the features the Hotel has to
offer. Each room will be displayed with its unique decor, as well the outside of the Inn showing
the beautiful gardens and views of the beach. Attractions within 30 miles of the Hotel will be
displayed with information about our shuttle service, room rates and directions. The Boulevard
is confident that it will not take long to build a following that will put us at full capacity within
the next year. The Inn would like to see steady growth with a average of over 90% capacity for
Year 1, with profits also growing at a rate of 10%.
Mohammad Noor is the sole owners of the Boulevard and live at the Cox's Bazar. Mr. Noor is
the hands-on owner who oversee every aspect of the Hotel's operations. A minimum staff will
work at the Hotel at the beginning. The cook will work 20 hours per week and the maid will be
on the payroll 40 hours per week as she will also help Nancy take reservations and watch the
front desk when needed. Nancy will oversee the inside operations working with the maid and
cook as well as taking reservations. Jim will oversee the maintenance of the Inn and grounds
and drive the van to shuttle guests when the need arises. Both Jim and Nancy will promote the
Inn and oversee the advertising.

Chart: Highlights

5.1 Competitive Edge......................................................................................................................7

5.2 Marketing Strategy...................................................................................................................8
5.3 Sales Strategy............................................................................................................................8
5.3.1 Sales Forecast....................................................................................................................8
Table: Sales Forecast...............................................................................................................8
Chart: Sales Monthly...............................................................................................................9
5.4 Milestones....................................................................................................................................9

Table of Contents
1.0 Executive Summary
The Hotel the Oxygen is a beautiful facility that sits atop a bluff overlooking the Ocean in
scenic Bay of Bengal. The Hotel offers 150 individually furnished rooms, each with its own
theme. We are a complete bed and breakfast Hotel with a full set of complementary services to
our guests. Boulevard's target market strategy is based on becoming a destination of choice for
professional couples in the Cox's Bazar area who are looking for a place to relax and recharge.
We will also advertise to the newly married couple who is looking for that special get away. It
will be important for us to be visible to those potential guests who are traveling on Marine Drive
Highway.
The Boulevard will have an eye catching sign that will alert potential customers and drop-ins of
our existence. We will use the Yellow Pages in the Bay area and Social Media to market our
Hotel, as well as a Web page on the Internet which will focus on the features the Hotel has to
offer. Each room will be displayed with its unique decor, as well the outside of the Inn showing
the beautiful gardens and views of the beach. Attractions within 30 miles of the Hotel will be
displayed with information about our shuttle service, room rates and directions. The Boulevard
is confident that it will not take long to build a following that will put us at full capacity within
the next year. The Inn would like to see steady growth with a average of over 90% capacity for
Year 1, with profits also growing at a rate of 10%.
Mohammad Noor is the sole owners of the Boulevard and live at the Cox's Bazar. Mr. Noor is
the hands-on owner who oversee every aspect of the Hotel's operations. A minimum staff will
work at the Hotel at the beginning. The cook will work 20 hours per week and the maid will be
on the payroll 40 hours per week as she will also help Nancy take reservations and watch the
front desk when needed. Nancy will oversee the inside operations working with the maid and
cook as well as taking reservations. Jim will oversee the maintenance of the Inn and grounds
and drive the van to shuttle guests when the need arises. Both Jim and Nancy will promote the
Inn and oversee the advertising.

Chart: Highlights

Chart: Milestones..........................................................................................................................9
Table: Milestones.........................................................................................................................10
6.0 Web Plan Summary....................................................................................................................11
6.1 Website Marketing Strategy................................................................................................11
6.2 Development Requirements................................................................................................11
7.0 Management Summary.............................................................................................................11
7.1 Personnel Plan..........................................................................................................................11

Table of Contents
1.0 Executive Summary
The Hotel the Oxygen is a beautiful facility that sits atop a bluff overlooking the Ocean in
scenic Bay of Bengal. The Hotel offers 150 individually furnished rooms, each with its own
theme. We are a complete bed and breakfast Hotel with a full set of complementary services to
our guests. Boulevard's target market strategy is based on becoming a destination of choice for
professional couples in the Cox's Bazar area who are looking for a place to relax and recharge.
We will also advertise to the newly married couple who is looking for that special get away. It
will be important for us to be visible to those potential guests who are traveling on Marine Drive
Highway.
The Boulevard will have an eye catching sign that will alert potential customers and drop-ins of
our existence. We will use the Yellow Pages in the Bay area and Social Media to market our
Hotel, as well as a Web page on the Internet which will focus on the features the Hotel has to
offer. Each room will be displayed with its unique decor, as well the outside of the Inn showing
the beautiful gardens and views of the beach. Attractions within 30 miles of the Hotel will be
displayed with information about our shuttle service, room rates and directions. The Boulevard
is confident that it will not take long to build a following that will put us at full capacity within
the next year. The Inn would like to see steady growth with a average of over 90% capacity for
Year 1, with profits also growing at a rate of 10%.
Mohammad Noor is the sole owners of the Boulevard and live at the Cox's Bazar. Mr. Noor is
the hands-on owner who oversee every aspect of the Hotel's operations. A minimum staff will
work at the Hotel at the beginning. The cook will work 20 hours per week and the maid will be
on the payroll 40 hours per week as she will also help Nancy take reservations and watch the
front desk when needed. Nancy will oversee the inside operations working with the maid and
cook as well as taking reservations. Jim will oversee the maintenance of the Inn and grounds
and drive the van to shuttle guests when the need arises. Both Jim and Nancy will promote the
Inn and oversee the advertising.

Chart: Highlights

Table: Personnel..........................................................................................................................11
8.0 Financial Plan................................................................................................................................12
8.1 Important Assumptions........................................................................................................12
Table: General Assumptions...................................................................................................12
8.2 Break-even Analysis...............................................................................................................12
Table: Break-even Analysis.....................................................................................................12
Chart: Break-even Analysis....................................................................................................13

Table of Contents
1.0 Executive Summary
The Hotel the Oxygen is a beautiful facility that sits atop a bluff overlooking the Ocean in
scenic Bay of Bengal. The Hotel offers 150 individually furnished rooms, each with its own
theme. We are a complete bed and breakfast Hotel with a full set of complementary services to
our guests. Boulevard's target market strategy is based on becoming a destination of choice for
professional couples in the Cox's Bazar area who are looking for a place to relax and recharge.
We will also advertise to the newly married couple who is looking for that special get away. It
will be important for us to be visible to those potential guests who are traveling on Marine Drive
Highway.
The Boulevard will have an eye catching sign that will alert potential customers and drop-ins of
our existence. We will use the Yellow Pages in the Bay area and Social Media to market our
Hotel, as well as a Web page on the Internet which will focus on the features the Hotel has to
offer. Each room will be displayed with its unique decor, as well the outside of the Inn showing
the beautiful gardens and views of the beach. Attractions within 30 miles of the Hotel will be
displayed with information about our shuttle service, room rates and directions. The Boulevard
is confident that it will not take long to build a following that will put us at full capacity within
the next year. The Inn would like to see steady growth with a average of over 90% capacity for
Year 1, with profits also growing at a rate of 10%.
Mohammad Noor is the sole owners of the Boulevard and live at the Cox's Bazar. Mr. Noor is
the hands-on owner who oversee every aspect of the Hotel's operations. A minimum staff will
work at the Hotel at the beginning. The cook will work 20 hours per week and the maid will be
on the payroll 40 hours per week as she will also help Nancy take reservations and watch the
front desk when needed. Nancy will oversee the inside operations working with the maid and
cook as well as taking reservations. Jim will oversee the maintenance of the Inn and grounds
and drive the van to shuttle guests when the need arises. Both Jim and Nancy will promote the
Inn and oversee the advertising.

Chart: Highlights

8.3 Projected Profit and Loss.....................................................................................................14

Chart: Profit Monthly.................................................................................................................14
Chart: Profit Yearly.....................................................................................................................15
Table: Profit and Loss................................................................................................................15
8.4 Projected Cash Flow...............................................................................................................16
Table: Cash Flow.........................................................................................................................16
Chart: Cash...................................................................................................................................17

Table of Contents
1.0 Executive Summary
The Hotel the Oxygen is a beautiful facility that sits atop a bluff overlooking the Ocean in
scenic Bay of Bengal. The Hotel offers 150 individually furnished rooms, each with its own
theme. We are a complete bed and breakfast Hotel with a full set of complementary services to
our guests. Boulevard's target market strategy is based on becoming a destination of choice for
professional couples in the Cox's Bazar area who are looking for a place to relax and recharge.
We will also advertise to the newly married couple who is looking for that special get away. It
will be important for us to be visible to those potential guests who are traveling on Marine Drive
Highway.
The Boulevard will have an eye catching sign that will alert potential customers and drop-ins of
our existence. We will use the Yellow Pages in the Bay area and Social Media to market our
Hotel, as well as a Web page on the Internet which will focus on the features the Hotel has to
offer. Each room will be displayed with its unique decor, as well the outside of the Inn showing
the beautiful gardens and views of the beach. Attractions within 30 miles of the Hotel will be
displayed with information about our shuttle service, room rates and directions. The Boulevard
is confident that it will not take long to build a following that will put us at full capacity within
the next year. The Inn would like to see steady growth with a average of over 90% capacity for
Year 1, with profits also growing at a rate of 10%.
Mohammad Noor is the sole owners of the Boulevard and live at the Cox's Bazar. Mr. Noor is
the hands-on owner who oversee every aspect of the Hotel's operations. A minimum staff will
work at the Hotel at the beginning. The cook will work 20 hours per week and the maid will be
on the payroll 40 hours per week as she will also help Nancy take reservations and watch the
front desk when needed. Nancy will oversee the inside operations working with the maid and
cook as well as taking reservations. Jim will oversee the maintenance of the Inn and grounds
and drive the van to shuttle guests when the need arises. Both Jim and Nancy will promote the
Inn and oversee the advertising.

Chart: Highlights

8.5 Projected Balance Sheet......................................................................................................17

Table: Balance Sheet.................................................................................................................17
8.6 Business Ratios........................................................................................................................18
Table: Ratios.................................................................................................................................18
8.7 Long-term Plan........................................................................................................................19
Table: Sales Forecast...........................................................................................................................1
Table: Personnel....................................................................................................................................2

Table of Contents
1.0 Executive Summary
The Hotel the Oxygen is a beautiful facility that sits atop a bluff overlooking the Ocean in
scenic Bay of Bengal. The Hotel offers 150 individually furnished rooms, each with its own
theme. We are a complete bed and breakfast Hotel with a full set of complementary services to
our guests. Boulevard's target market strategy is based on becoming a destination of choice for
professional couples in the Cox's Bazar area who are looking for a place to relax and recharge.
We will also advertise to the newly married couple who is looking for that special get away. It
will be important for us to be visible to those potential guests who are traveling on Marine Drive
Highway.
The Boulevard will have an eye catching sign that will alert potential customers and drop-ins of
our existence. We will use the Yellow Pages in the Bay area and Social Media to market our
Hotel, as well as a Web page on the Internet which will focus on the features the Hotel has to
offer. Each room will be displayed with its unique decor, as well the outside of the Inn showing
the beautiful gardens and views of the beach. Attractions within 30 miles of the Hotel will be
displayed with information about our shuttle service, room rates and directions. The Boulevard
is confident that it will not take long to build a following that will put us at full capacity within
the next year. The Inn would like to see steady growth with a average of over 90% capacity for
Year 1, with profits also growing at a rate of 10%.
Mohammad Noor is the sole owners of the Boulevard and live at the Cox's Bazar. Mr. Noor is
the hands-on owner who oversee every aspect of the Hotel's operations. A minimum staff will
work at the Hotel at the beginning. The cook will work 20 hours per week and the maid will be
on the payroll 40 hours per week as she will also help Nancy take reservations and watch the
front desk when needed. Nancy will oversee the inside operations working with the maid and
cook as well as taking reservations. Jim will oversee the maintenance of the Inn and grounds
and drive the van to shuttle guests when the need arises. Both Jim and Nancy will promote the
Inn and oversee the advertising.

Chart: Highlights

Table: General Assumptions.............................................................................................................3

Table: Profit and Loss..........................................................................................................................4
Table: Cash Flow...................................................................................................................................5
Table: Balance Sheet...........................................................................................................................7