Car Purchase Behaviour Questionnaire

I am the student from the business school of Glyndwr University, North Wales. Currently, I am conducting a
research about young people first time purchasing car for my Master thesis. It will take you less than 10 minutes
to complete the questionnaire. I appreciate your great support! Thank you very much!

1.Gender?*
What is your Gender?
Male
Female

2.Age*
How old are you?
20-22
23-25
26-27
28-30

3.marital_status?*
What is your marital status?
Single
Married
Engaged
Divorced
Others

4.Q4. What is your nationality?*

British
Others

5.Q5. What is your monthly income?*

Below 200
200-499
500-999

 1000-1499
1500-1999
Above 2000

6.Q6.What is your current occupation?*

O Student
O Employed part time
O Employed full time
O Unemployment
O Retired
Others

7.Q7. What is current educational level?*

O Under high /technical/professional school
O College/university
O Post graduate
O Above postgraduate

8.Q8. Do you own a car? (If there are more than two cars, please record the
first one)*
Yes, registered under my name/my family name
Yes, registered under my companys name
No, I dont have a car currently Skip to Q15

9.Q9. which of the following procedures did you participate in the process of
purchase and brand choice? (More than one answer )*
Purchase decision of a new car
Decision of the budget
Initial choices of brands and models

 Contact car dealers

Collecting information about the brands and models
Visit dealers
Test drive
Price barging
Final decision on maker and model

10.Q10. Who used the car most ? *

Myself
My husband/wife
My parents
Other family members
Other people in the company or friends
Others

11.Q11. How long did you collect pre-purchase information? *

Less than 2 weeks
2 weeks-1 month
1 month-3 month
3 month-6 month
more than 6 month

12.Q12. How many times did you contacted/visited the dealers?*

Under 2 times
3 to 5 times
6 to 8 times
More than 8 times

13.Q13. What about your satisfaction about your current car? *

Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied

14.Q14. What is the usage of your car?

Never

Less than One to Three to

Nearly
once per twice per four times
everyday
week
week
perweek

Shopping
Pick up family members
Social activities
Travelling
works
15.Q15.Suppose you are going to buy a car for your private use. Among the
following factors, which one matches you most.
Very
Not
unimportant important
Brand
Price
Safety
Speed
Performance
Technology
Color
Size
Equipment and Interior
Exterior Design
Interior Design
Resale value

Neutral

Important

Very
Important

16.Q16. Choose follow purchasing sources which you will use for purchasing
the car. (More than one choice)*
Brochure
Dealer sales staff
Car magazines
Friends and family members
Newspaper advertising
TV advertising or Internet
Car shows

17.Q17. Who will influence you when you buy or want to buy a car? *
O Friends/family
O Brand representative (celebrity)
O Make my own choice
O Seller
O Advertisement

18.Q18. To what extent do you discuss with your family and friends about
purchasing a car ?*
Never
Sometimes
Regularly
Often

19.Q19.Do you prefer to buy a new car or second hand car? *

O new
O Second hand

20.Q20. To what extent do you see the car only as transport tool*
O Strongly disagree

O Disagree
O Neutral
O Agree
O Strongly agree

21.Q21. Do you see the car as a fashion item?*

O Strongly disagree
O Disagree
O Neutral
O Agree
O Strongly agree

22.Q22. How much you want to spend for purchasing your car? (excluding any
other fees, such as tax, insurance, plate fee, etc. GBP*
Below 1999
2,000-4,999
5,000-9,999
10,000-14,999
15,000-19,999
20,000-29,999
Over 30,000

23.Q24. According to the following choice, which kind of car do you prefer?*
Micro car
Super mini/ Subcompact car
Small family car/ Compact car
Large family car/mid-size car
Full-size car/ Large car
Sport cars and grand car

 Convertible
Off-roaders
Others

24.Q23. To what extent, you *

Not at all
A little loyal
quite a bit loyal
Very loyal

25.Q25. To what extent, do you think purchasing a car can raise your social
status?*
Strongly disagree
Disagree
Neutral
Agree
Strongly agree

26.Q26. To what extent, do you care other people see what car you are using
when you go out?*
Strongly do not care
Care
Neutral
do not care
strongly care

27.Q27. Who would pay for your car?*

Pay by own self
Share with parents/other people

 Parents pay for the car

Others

28.Q28. What kind of payment would you prefer to adapt?*

Cash account
Installment
Loan
Others

, Saurabh Panwar, pursuing M.Sc. Operational Research from Department of

Operational Research, University of Delhi. I am conducting a survey on "Analyzing
the Consumer Buying Behavior and Effectiveness of Marketing Strategies adopted for
cars".
All the information shared through this survey will be kept confidential and would be
very valuable for my project work. All your efforts would be appreciated.

*1. How many cars do you own?

none

More than 4

If the answer for the above question is none then skip Question 2 else continue

2. Which of the following automobile brands do you currently own? (Check all
that apply)
Chevrolet

Fiat

Ford

Honda

Hyundai

Maruti Suzuki

Renault

Nissan

Mahindra

Mitsubishi

Skoda

Tata

Toyota

Volkswagen

Other (please specify)

*3. Rate the following factors that plays an important role in making the decision
while purchasing a car?
Most Important
Somewhat Important
Somewhat not Importa
Brand Most

Brand Somewhat

Brand Somewhat not

Brand
Important
Price Most

Important
Price Somewhat

Important
Price Somewhat not

Price
Important
Advertising Most

Important
Advertising Somewhat

Important

Advertising Somewha

Advertising
Important
Product
Product Quality
Quality Most Important
Functional
Functional
Specifications

Specifications Most
Important
Exterior

Important
Product
Quality Somewhat
Important
Functional
Specifications Somewhat
Important
Exterior

Exterior Design
Design Most Important
Interior Design Most

Design Somewhat Important

Interior

Interior Design
Important
Family needs Most

Design Somewhat Important

Family needs Somewhat

not Important
Product
Quality Somewhat not
Important
Functional

Specifications Somewhat
Important
Exterior
Design Somewhat not
Important
Interior
Design Somewhat not
Important

Family needs Somew

Family needs
Important
Features Most

Important
Features Somewhat

not Important

Features Somewhat n

Features
Important
Comfort

Comfort Most

Important
Comfort Somewhat

Important

Comfort Somewhat n

Most Important
Important
Safety Most

Somewhat Important
Important
Safety Somewhat

Somewhat not Importa

Important

Safety Somewhat no

Safety
Important
After Sale
After Sale Service
Service Most Important
Maintenance

Important
After Sale
Service Somewhat
Important
Maintenance

Maintenance Cost
Cost Most Important

Availability of
Spare Parts

Availability of Spare
Parts Most Important
Fuel Efficiency Most

Fuel Efficiency
Important
Resale Value Most

Cost Somewhat Important

Availability of Spare
Parts Somewhat Important
Fuel
Efficiency Somewhat
Important
Resale Value Somewhat

Important
After Sale
Service Somewhat not
Important
Maintenance
Cost Somewhat not
Important
Availability of Spare
Parts Somewhat not
Important
Fuel

Efficiency Somewhat not

Important

Resale Value Somew

Resale Value
Important

Important

not Important

Discounts/Exchange
Discounts/Exchange
Discounts/Exchange
Discounts/Exchan
ge
Offers/Promotions Offers/Promotions Most Offers/Promotions Somewha Offers/Promotions Somew
Important
t Important
not Important
Interest Rate Offer
Interest Rate Offer
on Car Loans
on Car Loans Most
Important

Interest Rate Offer on

Car Loans Somewhat
Important

*4. Which of the following automobile brands are you aware of?
Chevrolet

Interest Rate Offer on

Car Loans Somewhat not

Important

Fiat

Ford

Honda

Hyundai

Maruti Suzuki

Renault

Nissan

Mahindra

Mitsubishi

Skoda

Tata

Toyota

Volkswagen

Other (please specify)

*5. Rate the following features that are important to be present in your car?
Most Important
Somewhat Important
Somewhat Not Importan

Chrome
Garnish

Chrome
Garnish Most Important
Wrap around

Wrap around
headlamps

headlamps Most
Important
Alloy wheels Most

Chrome
Garnish Somewhat
Important
Wrap around
headlamps Somewhat
Important
Alloy wheels Somewhat

Chrome
Garnish Somewhat Not
Important
Wrap around

headlamps Somewhat Not

Important

Alloy wheels Somewha

Alloy wheels
Important
Fog lamps Most

Important
Fog lamps Somewhat

Not Important

Fog lamps Somewhat N

Fog lamps
Important
Steering mounted
Steering
mounted audio
audio controls Most
controls
Important

Chrome inside
door handles

Electrically
adjustable
mirrors

Rear power
windows

Remote
Locking

Chrome inside door

handles Most Important
Electrically
adjustable mirrors Most
Important
Rear power
windows Most Important
Remote
Locking Most Important

Important
Steering mounted audio
controls Somewhat
Important
Chrome inside door
handles Somewhat
Important
Electrically adjustable
mirrors Somewhat Important
Rear power
windows Somewhat
Important
Remote
Locking Somewhat
Important

Important

Steering mounted audi

controls Somewhat Not
Important
Chrome inside door
handles Somewhat Not
Important
Electrically adjustable
mirrors Somewhat Not
Important
Rear power
windows Somewhat Not
Important
Remote
Locking Somewhat Not
Important

Most Important
Rear Wipers Most

Somewhat Important
Rear Wipers Somewhat

Somewhat Not Importan

Rear Wipers Somewha

Rear Wipers
Important
CD player Most

Important
CD player Somewhat

Not Important

CD player Somewhat N

CD player
Important
MP3 Player Most

Important
MP3 Player Somewhat

Important
MP3 Player Somewhat

MP3 Player
Important
Bluetooth Most

Important
Bluetooth Somewhat

Important

Bluetooth Somewhat N

Bluetooth
Important
Engine
Engine
Immobilizer

Adjustable
Steering

Height
Adjustable Seat

ABS(Anti-Lock
Braking
System)

Immobilizer Most
Important
Adjustable
Steering Most Important
Height Adjustable
Seat Most Important
ABS(Anti-Lock
Braking System) Most
Important
Airbags Most

Important
Engine
Immobilizer Somewhat
Important
Adjustable
Steering Somewhat
Important
Height Adjustable
Seat Somewhat Important
ABS(Anti-Lock Braking
System) Somewhat
Important
Airbags Somewhat

Important
Engine

Immobilizer Somewhat Not

Important
Adjustable
Steering Somewhat Not
Important
Height Adjustable

Seat Somewhat Not Import

ABS(Anti-Lock Braking
System) Somewhat Not
Important

Airbags Somewhat Not

Airbags
Important

Important

Important

*6. Would you change your brand preference if a new brand offers you the
option of a one-time subsidized payment of Rs.20,000 to avail free maintenance
& service of their car for the next 3 years?
Yes, Ofcourse

May be Yes

May be No

Not at all

*7. Do you prefer your car purchase to be financed by the manufacturer instead
of a finance firm?
I would like it a lot

I would like it somewhat

I would dislike it somewhat

I would not like it at all

*8. Please associate the automobile brand with the matching taglines.
(You can choose more than one automobile brand for each tagline.)
Maruti
Chevrolet
Hyundai
Ford
Toyota
Wide

Wide

Wide

Wide

Wide

Nissan

Hon

Wide

Wi

Wide
Service Service
Service
Service
Service
Service
Service
Service
Network Network Ma Network Chevr Network Hyu Network F Network Toy Network Nis Netwo
ruti
olet
ndai
ord
ota
san
nda
Availabil

Availability

Availabilit
Availa
Availabil
Availabil
Av
Availabili
ty of
of
ity of
y of
bility of
ity of
ity of
ity of
Parts
Parts Chevrole
Parts Maruti
Parts Hyundai Parts Ford Parts Toyota Parts Nissan Parts H
t
Value

Value for

Value for

Value

Value

Value

Value for
for
for
for
for
Money
Money Chevrol Money Hyund
Money Maru
Money For Money Toyot Money Niss
et
ai
ti
d
a
an

Va

for
Money
da

*9. For each of the following brands, please indicate how likely you are to
consider buying it whenever you intend to go in for your car purchase.
Most Likely
Somewhat Likely
Somewhat Not Likely
Chevrolet Most

Chevrolet Somewhat

Chevrolet Somewhat N

Chevrolet
Likely
Fiat

Ford

Likely

Fiat Most Likely

Fiat Somewhat Likely

Ford Most Likely

Ford Somewhat Likely

Likely

Fiat Somewhat Not Lik

Ford Somewhat Not

Likely

Honda

Honda Most Likely

Honda Somewhat
Likely

Hyundai Most

Hyundai Somewhat

Honda Somewhat Not

Likely

Hyundai Somewhat No

Hyundai
Likely
Maruti Suzuki Most

Likely
Maruti

Likely

Maruti Suzuki Somewh

Maruti Suzuki
Likely
Renault Most

Suzuki Somewhat Likely

Renault Somewhat

Not Likely

Renault Somewhat No

Renault
Likely

Nissan

Nissan Most Likely

Likely
Nissan Somewhat
Likely

Mahindra Most

Mahindra Somewhat

Likely

Nissan Somewhat Not

Likely

Mahindra Somewhat N

Mahindra
Likely
Mitsubishi Most

Likely
Mitsubishi Somewhat

Likely
Mitsubishi Somewhat

Mitsubishi
Likely
Skoda

Skoda Most Likely

Likely
Skoda Somewhat

Likely
Skoda Somewhat Not

Most Likely

Somewhat Likely
Likely

Tata

Toyota

Tata Most Likely

Toyota Most Likely

Likely

Tata Somewhat Likely

Tata Somewhat Not Li

Toyota Somewhat

Toyota Somewhat Not

Likely
Volkswagen Most

Somewhat Not Likely

Volkswagen Somewhat

Likely

Volkswagen Somewha

Volkswagen
Likely

Likely

Not Likely

10. Which of the advertisements for a car can you recall watching on TV? Please
mention the complete brand name. (If you are unable to recall any then skip the
Question.)
1

AD1 - Multiple Occasions

AD2 - Fun in Red Car

AD3 - Girls Admiring Car

AD4 - Couple Driving

*11. Which of the above TV commercials have you seen before?

AD1 (Multiple Occasions)

AD2 (Fun in Red Car)

AD3 (Girls Admiring Car)

AD4 (Couple Driving)

None

If answer is none for the above question then skip to question 20, else continue

12. Which statement best describes your familiarity with the advertisements that
you have seen before?
AD3(Girls Admiring
AD1(Multiple Occasions) AD2(Fun in Red Car)
Car)
I have seen this
I have seen this
advertisement advertisement many
many times
times
before
before AD1(Multiple
Occasions)

I have seen this

advertisement many
times
before AD2(Fun in
Red Car)

I have seen this

I have seen this
advertisement advertisement once or
once or twice
twice AD1(Multiple
Occasions)

AD4(Coup

I have seen this

advertisement many
times
before AD3(Girls
Admiring Car)

I have seen this

I have seen this

advertisement once
or twice AD2(Fun in
Red Car)

advertisement once
or twice AD3(Girls
Admiring Car)

I have s

advertiseme
times
before AD4(
Driving)

I have s

advertiseme
twice AD4(C
Driving)

13. Corresponding to each TV Commercial that you have seen before, please
select the automobile brand it represents.
AD1(Multiple Occasions)
AD2(Fun in Red Car)
AD3(Girls Admiring Car)
Chevrolet AD1(Multiple

Chevrolet AD2(Fun in

Chevrolet AD3(Girls

Chevrolet
Occasions)
Fiat AD1(Multiple

Red Car)
Fiat AD2(Fun in Red

Admiring Car)

Fiat AD3(Girls Admirin

Fiat
Occasions)
Ford AD1(Multiple

Car)
Ford AD2(Fun in Red

Car)
Ford AD3(Girls

Ford
Occasions)
Honda

Honda AD1(Multiple

Car)
Honda AD2(Fun in

Admiring Car)
Honda AD3(Girls

AD1(Multiple Occasions)
Occasions)
Hyundai AD1(Multiple

AD2(Fun in Red Car)

Red Car)
Hyundai AD2(Fun in

AD3(Girls Admiring Car)

Admiring Car)
Hyundai AD3(Girls

Hyundai
Occasions)
Maruti
Maruti Suzuki

Suzuki AD1(Multiple
Occasions)
Renault AD1(Multiple

Red Car)
Maruti
Suzuki AD2(Fun in Red
Car)
Renault AD2(Fun in

Admiring Car)
Maruti

Suzuki AD3(Girls Admiring

Car)
Renault AD3(Girls

Renault
Occasions)
Nissan AD1(Multiple

Red Car)
Nissan AD2(Fun in

Admiring Car)
Nissan AD3(Girls

Nissan
Occasions)
Mahindra AD1(Multiple

Red Car)
Mahindra AD2(Fun in

Admiring Car)
Mahindra AD3(Girls

Mahindra
Occasions)
Mitsubishi AD1(Multiple

Red Car)
Mitsubishi AD2(Fun

Admiring Car)
Mitsubishi AD3(Girls

Mitsubishi
Occasions)
Skoda AD1(Multiple

in Red Car)
Skoda AD2(Fun in

Admiring Car)
Skoda AD3(Girls

Skoda
Occasions)
Tata AD1(Multiple

Red Car)
Tata AD2(Fun in Red

Admiring Car)
Tata AD3(Girls

Tata
Occasions)
Toyota AD1(Multiple

Car)
Toyota AD2(Fun in

Admiring Car)
Toyota AD3(Girls

Toyota
Occasions)
Volkswagen AD1(Multipl

Red Car)
Volkswagen AD2(Fun

Admiring Car)

Volkswagen AD3(Girls

Volkswagen
e Occasions)

in Red Car)

Admiring Car)

14. Corresponding to each TV Commercial that you have seen before, please
name the car it represents.
AD1(Multiple Occasions)

AD2(Fun in Red Car)

AD3(Girls Admiring Car)

AD4(Couple Driving)

15. What are the main idea/important message of ads that you have seen
before?
AD1(Multiple Occasions)
AD2(Fun in Red Car)
AD3(Girls Admiring Car

Only motive is of
targeting people
to buy the car.

Only motive is of

Only motive is of

targeting people to buy

targeting people to buy the
the car. AD2(Fun in Red
car. AD1(Multiple Occasions)
Car)
Motive is to spread

Motive is to spread

Only motive is of
targeting people to buy
the car. AD3(Girls
Admiring Car)
Motive is to spread

Motive is to
spread awareness
awareness of the
awareness of the
awareness of the
of the car.
car. AD3(Girls Admiring
car. AD1(Multiple Occasions) car. AD2(Fun in Red Car)
Car)
Motive is of
showcasing the
functional
Specifications of
the car.

Motive is of showcasing

Motive is of

showcasing the
the functional Specifications
functional Specifications
of the car. AD1(Multiple
of the car. AD2(Fun in
Occasions)
Red Car)
To show that car is of

To show that car is

of high quality.
high quality. AD1(Multiple
Occasions)
To show that car is
To show that car is
spacious and has
an appealing
spacious and has an
style.
appealing
style. AD1(Multiple

To show that car is

Motive is of

showcasing the function

Specifications of the
car. AD3(Girls Admiring
Car)

To show that car is o

of high quality. AD2(Fun high quality. AD3(Girls

in Red Car)
Admiring Car)
To show that car is
spacious and has an
appealing
style. AD2(Fun in Red

To show that car is

spacious and has an

appealing style. AD3(Gir
Admiring Car)

AD1(Multiple Occasions)
Occasions)
To show that this car is
To show that this
car is for people
like you.

for people like

you. AD1(Multiple
Occasions)

AD2(Fun in Red Car)

Car)
To show that this car
is for people like
you. AD2(Fun in Red
Car)

16. How much do you like these advertisements?

I do not like it at all
I dislike it somewhat
AD1(Multiple
AD1(Multiple
Occasions)

AD2(Fun in Red
Car)

AD3(Girls
Admiring Car)

AD4(Couple
Driving)

Occasions) I do not like it

at all
AD2(Fun in Red Car) I
do not like it at all
AD3(Girls Admiring
Car) I do not like it at all
AD4(Couple Driving) I
do not like it at all

AD3(Girls Admiring Car

AD1(Multiple
Occasions) I dislike it
somewhat
AD2(Fun in Red Car) I
dislike it somewhat
AD3(Girls Admiring
Car) I dislike it somewhat
AD4(Couple Driving) I
dislike it somewhat

To show that this car

is for people like
you. AD3(Girls Admiring
Car)

I like it somewhat
AD1(Multiple
Occasions) I like it
somewhat

AD2(Fun in Red Car)

like it somewhat
AD3(Girls Admiring
Car) I like it somewhat

AD4(Couple Driving
like it somewhat

17. Which of the above TV Commercial has a potential to influence you to buy a
car?
I will definitely consider
I might consider
I may not consider
purchasing
purchasing
purchasing
AD1(Multiple
AD1(Multiple
Occasions)

Occasions) I will definitely

consider purchasing
AD2(Fun in Red Car) I

AD2(Fun in Red
Car)
will definitely consider
purchasing
AD3(Girls
Admiring Car)

AD3(Girls Admiring
Car) I will definitely

AD1(Multiple

AD1(Multiple

Occasions) I might
consider purchasing

Occasions) I may not

consider purchasing

AD2(Fun in Red Car) I

might consider
purchasing
AD3(Girls Admiring
Car) I might consider

AD2(Fun in Red Car) I

may not consider
purchasing
AD3(Girls Admiring
Car) I may not consider

I will definitely consider

purchasing
consider purchasing
AD4(Couple Driving) I
AD4(Couple
Driving)

will definitely consider

purchasing

I might consider
purchasing
purchasing

I may not consider

purchasing
purchasing

AD4(Couple

AD4(Couple Driving) I

Driving) I might consider may not consider

purchasing
purchasing

If you have seen AD1(Multiple Occasions) then please answer questions 18-19, else
skip to question 20.

18. What did you first notice about this advertisement? What caught your
attention?

19. What are your feelings after looking this ad?

Strongly Disagree
Somewhat Disagree

Somewhat Agree

This ad made me feel

This ad made me feel

This ad made me fe

that the car showcased in that the car showcased in

the ad is right for
the ad is right for
me. Strongly Disagree
me. Somewhat Disagree

that the car showcased

the ad is right for
me. Somewhat Agree

I learned something
I learned something
I learned
something new
and helpful about new and helpful about
new and helpful about the
the car showcased the car showcased in the car showcased in the
in the ad.
ad. Strongly Disagree
ad. Somewhat Disagree

I learned something

This ad made me
feel that the car
showcased in the
ad is right for me.

This ad made me
want to find out
more information
about the car
showcased in the
ad.

This ad made me

want to find out more

to find out more
information about the car information about the car
showcased in the
showcased in the
ad. Strongly Disagree
ad. Somewhat Disagree

I am more likely to
I am more likely to
visit a dealership
after watching this visit a dealership after
watching this
ad.
ad. Strongly Disagree
This ad has
changed my
impression of the
brand of car

This ad made me want

This ad has changed

my impression of the

I am more likely to visit

new and helpful about t

car showcased in the
ad. Somewhat Agree

This ad made me wa

to find out more

information about the ca
showcased in the
ad. Somewhat Agree
I am more likely to

a dealership after watching visit a dealership after

this ad. Somewhat
watching this
Disagree
ad. Somewhat Agree
This ad has changed
my impression of the

This ad has changed

my impression of the

Strongly Disagree
showcased in the
ad in a positive
manner.

brand of car showcased

in the ad in a positive
manner. Strongly
Disagree
This ad shows that

This ad shows that

the car showcased the car showcased is for
is for people with a people with a premium
premium lifestyle. lifestyle. Strongly
Disagree
This ad shows that
This ad shows that
the car showcased the car showcased is a
is a spacious car. spacious car. Strongly
Disagree

Press AD1

Somewhat Disagree
brand of car showcased in
the ad in a positive
manner. Somewhat
Disagree
This ad shows that the
car showcased is for
people with a premium
lifestyle. Somewhat
Disagree
This ad shows that the
car showcased is a
spacious car. Somewhat
Disagree

Somewhat Agree

brand of car showcased

the ad in a positive
manner. Somewhat Agre

This ad shows that t

car showcased is for

people with a premium
lifestyle. Somewhat Agr

This ad shows that t

car showcased is a
spacious car. Somewhat
Agree

Press AD2

*20. Which of the above Press Advertisements have you seen in a newspaper or
magazine before?
Press AD1

Press AD2

Both

None

21. If you are intended to buy a hatchback car then which Press Advertisement
has a potential to influence your future car purchase decision?
Press AD1

Press AD2

Both

None

Give reason for your answer

*22. Which of the following hatchback cars are you familiar with?
Chevrolet Sail U-VA

Fiat Punto

Ford Figo

Honda Brio

Hyundai i10

Hyundai i20

Maruti Suzuki Swift

Maruti Suzuki Ritz

Tata Indica Vista

Toyota Etios Liva

Volkswagen Polo

Nissan Micra

Renault Pulse

If answer includes Chevrolet Sail U-VA then answer question 23-25, else skip to
question 26

23. From where have you heard of Chevrolet Sail U-VA?

Friends

Family Member

TV Commercials

Advertisement holdings

Newspaper Advertisements

Magazines

Other (please specify)

24. Would you consider a Chevrolet Sail U-VA for your future car purchase?
Yes, I will surely consider

I may consider

I may not consider

No, I will not consider

Give reason for your answer

25. Have you visited the dealership to see the Chevrolet Sail U-VA or take a test
drive?
Yes

No

*26. Name

*27. Gender
Male

Female

*28. Which category below includes your age?

17 or younger

18-24

25-34

35-44

45-54

55-64

65 or older

*29. Marital Status

Married

Unmarried

Divorced

*30. Occupation
Student

Government Employee

Private Sector Employee

Business

Housewife

Other (please specify)

*31. Annual Family Income

Below 5 lacs

5 -10 lacs

10 -15 lacs

15 - 20 lacs

above 20 lacs

*32. Number of family members?

1

more than 5