As of February 2016, IndiGo flies to a total of 39 destinations including 34 domestic destination

within India and 5 international destinations within the extended neighbourhood in Asia. It is Gurgaon
based airlines
IndiGo is an Indian Low-cost airline headquartered at Gurgaon, India. It is the largest airline in India
in terms of passengers flown with market share of 36.5% as of September 2015. [2] The airline offers
more than 671 daily flights connecting to 39 destinations including 5 international destinations with
its primary hub at Indira Gandhi International Airport, Delhi.[3][4] It presently operates a fleet of 101
aircraft belonging to the Airbus A320 family
IndiGo strongly adheres to a low-cost model, buying only one type of aircraft and keeping
operational costs as low as possible along with an emphasis on punctuality. IndiGo added a new
plane every six weeks and sometimes even faster. In December 2011, the DGCA highlighted
problems resulting from the expansion could impact safety
Being a low-cost carrier, none of IndiGo's flights have business class or first class sections. It offers
only economy class seating. To keep fares low, IndiGo does not provide complimentary meals in any
of its flights, though it does have a buy-on board in-flight meal programme. [39] No in-flight
entertainment is available, but the airline provides an in-flight catalogue Hello 6E which gives
information about various duty-free products which can be bought on board.
IndiGo offers premium services, where the passengers, at a higher fare, can avail additional benefits
like a pre-assigned seat and meals on board.[40] It also offers a service called IndiGo Corporate
Programme for corporate travellers.[41] IndiGo offers a boarding ramp for people in a wheelchair for
boarding the plane.[

Indigo has continuously built around this image through its tongue-in-cheek
advertisements on television and print media.
Unlike manual systems used by other airlines, IndiGo planes are equipped with a digital
link system for for transmission of short, simple messages between aircraft and ground
stations via radio or satellite called Aircraft Communications Addressing and Reporting
System (ACARS). Before every IndiGo flight departs an automatic message is triggered
from the aircraft to its operations control centre - and immediately the same departure
time gets recorded in the software. Similarly, the moment the flight lands an automatic
message is triggered from aircraft to control centre. Hence, the on-time performance is
diligently monitored for every flight in real time.
IndiGo keeps the whole business of flying simple for our customers "simplified pricing"
means one fare, inclusive of all taxes and other charges, an easy-to-navigate website etc.

features such as queue busters at most airports, where if you are carrying only cabin luggage,
you need not stand in a check-in queue and these queue busters would print boarding cards
from hand-held machines quickly."

IndiGo Airlines allows its passengers to have a stress free journey by having a customer-focused
approach to its baggage policy. Passengers traveling on any domestic IndiGo airline are allowed to
carry upto 15kg of check-in luggage. A flat fee of Rs. 250 is charged in excess of any excess
baggage. If the luggage being carried is more than 5 kgs then a flat rate of Rs. 500 is charged.
IndiGo allows its customers to carry musical instruments or any such oversized items at a flat rate of
Rs. 1000 per item as long as they weigh below 12 kgs. Flights originating from Jammu and Srinagar
do not allow any cabin luggage. Regular flights in other sectors allow a hand luggage that can be
carried in-flight without any problems. Check-in luggage must adhere to an overall dimension of
158cms (length 55 cm + width 35 cm + height 25 cm).

On time arrival Around 90% Word of mouth publicity Hires best talent in
industry Only airline using ramp passage; wheel chair passengers can be boarded
by just one employee; other airlines require 4 employees! Young fleet ensures low
fuel and maintenance cost Young fleet ensures low fuel and maintenance costplanes over 5 years old are returned/ sold planes over 5 years old are returned/ sold
Has tightly framed maintenance contrats Some profit made on sale and lease
back too (Rs 121cr 10-11) Training is a unique central operation with 3 segments:
Functional skills Customer service Leadership training at all levels -idea is to
develop leaders internally
No frills such as free food/drink lounges
Emphasis on direct sales ofticket through internet to avoid fee and commission paid
to travel agents.
Employees working in multiple roles
Highly efficient management that ensures high rate of on time arrival
Continuous innovation to improve on non price factors.
Company slogan is Go indigo
Better time performance
It gives 2 nd best coustomer satisfaction
Safty
High service quality
International flight
Brand equity
Increasing no of destination /frequencies that will serve in market leadership

.IndiGo maintains high aircraft utilization rates by keeping a low turnaround time between
flights. It operates a point-to-point route network with no code-sharing with other airlines,
helping turnaround time.
According to Airbus, the new A320neo aircraft are expected to deliver up to 15% fuel savings
initially and up to 20% fuel savings by 2020 compared to the current generation A320 aircraft
without sharklets (winglets), which will further reduce fuel consumption as these aircraft enter
the fleet from the end of 2015

Single aircraft type .

Network Effects The most important and
advantageous features of the journey of IndiGo so far has been that
the company could place a massive $11 billion order for ~100
aircraft even. For any other airlines it would have been impossible,
especially with a promoters capital of just $82 million Economies of
scale Placing bulk orders also implies a huge potential for
discounts. In August 2014, IndiGo placed a bulk order for another
250 Airbus A320s, with the completion of the order expected by
2023.
Maintenance cost The airline has kept its maintenance
cost low at just 3% compared with 8-12% at its peers. Its
maintenance costs are lower than its rivals. IndiGos maintenance
costs per ASKM (available seat km), or what it costs an airline to fly
a seat for a kilometer, is 0.11 rupee as against Etihad Airwaysbacked Jet Airways 0.74 rupee. IndiGo has an adroit leaseback
program, maintains only one kind of aircraft (single-aisle Airbus
planes) and does not run an aircraft beyond six years.
Route Planning and Aircraft utilization:
Destination planning: IndiGo operates over a lesser
number of destinations than its competitors but with a higher
frequency with a fleet of 78 planes for 36 destinations
Air time: The network maps show that all IndiGos
destinations are connected to at least two cities while most are
connected to 3 or more destinations. This means IndiGo can keep its

aircraft in the air for a longer period of time and save up on airport
charges.
o
. IndiGo operates a point-to-point route network with no
interlining or code-sharing with other airlines for passenger traffic,
which helps reduce turnaround time.. But it saves the company from
sharing the inefficiencies of other airlines, especially delayed flights.
o
Full yet spacious: Optimal use of space (150 seats to
the 190 that a full-fare airline carries) ensures that the airlines are
running full practically 90% of the time.
. The strategy is to ensure that the aircraft don't stay grounded for too long because they
make money only when they are in air. That is why it has signed up "power by hour"
agreements with vendors under which it pays for every hour the aircraft flies; in return, the
vendors provide full spares and replacements whenever they are required. .

.
Fuel Costs Fuels for Indian airlines accounts for about 45%
of total operating costs due to high domestic fuel taxes and excise
duty.
o
Software: IndiGos aircraft try to save fuel by using
software to optimize flight planning for minimum fuel burning routes
and altitudes and also by making use of latest fuel saving
technology.
o
Load reduction: Fuel burning is also reduced by not
providing not carrying heavy cutlery or equipment, which fits into
their no frills model not serving hot meals on board.
o
Engine optimization: IndiGo was also among the first
airlines to have the aircraft taxi to the terminal with one engine,
shutting down the second engine to save fuel.
o

For IndiGo W+K use plenty of young, urban style cues, demonstrating an
abiding respect for the fundamentals while indulging the cool quotient.

Step-less stairs, handicap-accessible boarding ramps, q-buster scanners

for passengers traveling without check-in luggage, were all on the
manifesto from the get-go.
Luggage stickers read Fragile over a little heart-shaped graphic, so cute
that Jayal says kids like to steal them. IndiGos airsickness bags urge the
passenger to "Get well soon" -- a device adapted by Jet, whose bags
now also ask you to "Take care." Cookies packaged in pretty pastel pink
and blue tins move like hot cakes.
The smash hit commercial for the airline has the tagline on-time,
selected from the trinity of tenets that the company rests on (low-cost,
on-time, courteous). IndiGo consciously steers clear of budget badges of
honor -- presumably cost will always factor into a customers choice. With
conveyor belts and assembly lines and workers indistinguishable in their
uniform spiffiness, the ad projects assembly line efficiency.