PT Aqua Golden Mississippi Tbk

Aqua (mineral water)

Indonesian From Wikipedia, the free encyclopedia
AQUA

Type

Bottled water

Owner

PT Aqua Golden Mississippi Tbk

The Country

Indonesia
Malaysia
Singapore
Brunei

Introduced

1973

Market

The whole world

Website

www.aqua.com

Aqua is a brand of bottled water (bottled water) produced by PT Aqua Golden

Mississippi Tbk in Indonesia since 1973 . Besides Indonesia, Aqua also sold
in Malaysia , Singapore , and Brunei . Aqua is a brand of bottled water with the largest
sales in Indonesia and is one of the most famous brands of bottled water in Indonesia,
so it has become like a brand generic for bottled water.Currently, there are 14 factories
producing Aqua with different ownership (3 factories owned by PT Tirta Investama,
10 factories owned by PT Aqua Golden Mississippi, and factories in Berastagi , North
Sumatra owned by PT Tirta Sibayakindo).

Since 1998 , Aqua has been owned by a multinational company in the field of food
and beverage origin France , Danone Group , the result of the merger of PT Aqua
Golden Mississippi with Danone.
Aqua Group was founded by Tirto Utomo ( 1930 - 1994 ), a native of Wonosobo that
after working out of Pertamina , and worked inPetronas , to establish a business of
bottled water (bottled water).
Tirta made a large contribution to the development of a business or business of bottled
water in Indonesia, because as a pioneer of the deceased managed to instill the values
and perspectives of bottled drinking water business in Indonesia.

History
Aqua for today is the market leader in the field of competition of various products of
mineral water in Indonesia . Strong position due to factors as product Aqua mineral
water for the first time present in Indonesia as well as promotional and marketing
strategy that aggressively. Promotional method used is mainly through advertisements
in print and electronic media, sponsoring various events, as well as the installation of
billboards advertising widely.
In marketing, distribution group Aqua has a distribution network of mineral
water which is the largest in Indonesia, which penetrates almost to every corner of the
island. The number of stock points (warehouse) more aggressively propagated since
2005, so as to provide a broader market penetration through the supply chain and
delivery. Warehouse stock is placed in areas that have a lot of retail outlets, including
traditional markets, so that each warehouse can serve each geographical area in the
shortest time possible.

Early Establishment
PT Aqua Golden Mississippi was founded in 1973 in Indonesia . The idea of
establishing drinking water company arises when Tirta working as an employee of
Pertamina in the early 1970's and the employee 's Petronas in the early 1980s. [1] When
it Tirta duty entertain delegates an American company. But dinner was interrupted
when his wife heads of delegations had diarrhea caused by consuming water that is
not clean. Tirta later learned that her visitors from Western countries are not
accustomed to drink boiled water, but the water that has been sterilized.

He and his brothers began to learn how to process bottled water

in Bangkok , Thailand , [1] He asked his sister, Slamet Utomo for internships
in Polaris , a bottled water company that when it has been operating 16 years in
Thailand. Not surprisingly, at first resembles Aqua Polaris products ranging from
glass bottle shape, brand water treatment machine, until the washer bottle and water
filler, because in Indonesia did not exist. Tops Tirto, Ibnu Ibnu also said: "Strange
Tirta iki, flood banyu why diobokke in a bottle". [1]
Tirta set up its first factory in Pondok Ungu, Bekasi , and named it the PT Golden
Mississippi plant with a production capacity of six million liters per year. [1] Tirta had
hesitated asPT Golden Mississippi that although fit with its target market, expats , but
sounds familiar in ears of Indonesia. [2] Before being named Aqua,
formerly Puritas (another name of Pure Artesian Water), which is bearing
the cloverleaf . However, Eulindra Lim, proposing to use the name because it is
suitable for image Aqua bottled water and not difficult to pronounce. He agreed and
changed the brand product of purity into Aqua, as Puritas unpronounceable
word. Two years later, the first production of Aqua was launched in the form of glass
bottles of 950 ml size with a selling price Rp.75, almost double the price of gasoline
when it is worth Rp.46 / liter. [1]

Development and acquisition by Danone

In 1982 , Tirto replace raw materials (water) which was originally derived from wells
drilled into the mountain springs flowing (self-flowing spring) because they contain
the natural mineral composition rich in nutrients such as calcium, magnesium,
potassium, iron, and sodium.
Willy Sidhartha, sales and first factory machine assemblers Aqua, was the first to
improve the distribution of Aqua. [1] He began by creating the concept of a
special door to door delivery which became the forerunner of the direct delivery
system Aqua. The concept of using shipping boxes and gallon-gallon using a fleet of
specially designed Aquaconsistently making sales to rise up to the end sales
figures Aqua reach two trillion dollars in 1985. [1]
In 1984, a second AQUA Factory was established in Pandaan , East Java in an attempt
to get closer to consumers in the region. A year later, occurs in the form of product

development Aqua 220 ml PET packaging. This development makes the

product Aqua become more qualified and more safe for consumption.
In 1995, Aqua became the first mineral water plant which implement production
systems in line at the factory Mekarsari. Water processing and packaging
manufacturing AQUA done simultaneously. The results of the in-line system is newly
created AQUA bottle can be filled with clean water immediately at the end of the
production process, so that the production process becomes more hygienic.
In 1998 , due to intense competition and the emergence of new competitors, Lisa Tirto
as owner of Aqua Golden Mississippi after the death of her husband Tirto Utomo,
selling shares to Danone Group on 4 September 1998 . The acquisition is considered
appropriate after some way development is not strong enough to save Aqua from the
threat of new competitors. This step is an impact on product quality improvement and
put AQUA as bottled mineral water producer (drinking water), the largest in
Indonesia. In 2000, coinciding with the turn of the millennium, the labeled product
launches Danone Aqua-Aqua.

Post-Acquisition
Danone increases stake in PT Tirta Investama from 40% to 74%, so that Danone later
became the majority shareholder of Aqua Group. Aqua presents a new glass bottles of
380 ml on 1 November 2001.
2001
Large floods that hit Jakarta in late moving company to help people and also the
employees themselves affected Aqua them. Aqua won a landslide victory in the event
Indonesian Best Brand Award. Entry into force of the Collective Labour Agreement
[CLA 2002 - 2004] on June 1, 2002.
2003
The expansion of production activities Aqua Group followed by the inauguration of a
new factory in Klaten in the early years. Efforts to integrate the company's work
processes through the implementation of SAP (System Application and Products for
Data Processing) and HRIS (Human Resources Information System).

2004
The launch of the new logo Aqua. Aqua brings purity of nature both in terms of
content and outward appearance. Aqua Aqua Splash launches new variant of
Fruit, types of bottled water were given a strawberry flavor essences and orangemango. This product launch Aqua originally wanted to strengthen its position as a
manufacturer of beverage.Actually AQUA Splash Of Fruit is not the usual mineral
water, but in the category of beverages. So in sales should not be dried as mineral
water products, but should be put in the refrigerator or a cooling box. Unfortunately,
it's not too noticed by consumers due to the lack of socialization by the Aqua. In the
same year, Aqua conduct layoffs (layoffs) the mass of the entire plant, including the
depot and headquarters.
2005
Danone to help victims of the tsunami in Aceh. On September 27, AQUA produce
MIZONE, nutritious drink that is a product of Danone. Mizone comes in two flavors,
namelyorange lime and passion fruit.
2006-2008
Danone seeks to create a factory in Serang, but because Danone demonstrated by local
residents, the Regent, Parliament and NGOs, and even more so the case has reached
the Governor of Banten which is not a secret is the daughter of 'ruler' Banten then
Danone forced to 'lose' or cancel manufacture factory in Serang. Danone could
actually succeed in making factory in Serang if Danone wanted to make a public
facility that is Water for local residents, because it actually takes people around the
only Water instead of just a survey or even greening. This condition unfortunately it is
used by a handful of people to search for 'profit' private.
2009
Danone will begin to create a new factory in Cianjur, this is a diversion from the
factory Attack on which construction was temporarily suspended.
2010
Aqua Group experienced a significant change in the organizational structure and
operations. The change is the process of delisting PT Aqua Golden Mississippi
from the Indonesia Stock Exchange (IDX) for various cases so that the status of a
legal entity PT AGM became a private company. Aqua also introduced a new
innovation in gallon lid to keep the purity of nature.

2011-2012
Aqua organized campaign It's in me to socialize healthy life to consumers.
2013
Aqua Aqua held 40 years, anniversary program Aqua 40th with a tagline Together
for Indonesia, with the launch of a new logo.

Packaging Aqua
1. Plastic cups (plastic cup): 240ml
2. PET: 330ml, 600ml and 1500ml
3. Gallon: 19 liters
4. RGB (returnable glass bottle): 380ml
Mizone
Mizone an isotonic beverage brands from manufacturers Aqua nutritious. Mizone
available in 500ml PET bottles in six flavors:

Lychee Lemon

Orange Lime

Apple Guava

Mango Kweni

Cocopina

Fres'in Juicy Strawberry

Fres'in Crispy Apple

Mizone is also available in a 1.5 liter PET bottles that are temporarily available in
Lychee Lemon flavor.

ORGANIZATIONAL STRUCTURE
As to the structure of society together PT. Aqua Golden Mississippi Tbk:
A. General Meeting of Shareholders / GMS
B. Board Of Commissioners
C. Management
President
Director
D. Company Secretary
E. Director of Finance
Financial
Accounting
F. Director of marketing
Sales

 Marketing
G. Personnel director
Recruitment & selection
Trainning & Development
Personal administration
Security
H. Director of production
Operation
Administration