History: Vadilal Industries LTD Is India's Second Largest Ice Cream Player

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Vadilal Industries Ltd is Indias second largest ice cream player[citation needed].

The
company is also one of the largest processed food players in India[citation needed] with
significant exports of frozen vegetables and ready to eat snacks, curries and
breads[citation needed].
Contents
[hide]

1History

2Products

3Production Facilities

4Processed Foods

5References

6External links

History[edit]

Vadilal House, Ahmedabad

Vadilal Industries has come a long way since its inception in 1926[citation needed],
when Vadilal Gandhi started a soda fountain in 1926[citation needed]. He passed on
the business to his son, Ranchod Lal, who ran a one-man operation[citation needed].
Eventually, Ranchod Lal's sons, Ramchandra and Lakshman, inherited the
business and they were instrumental in giving a new direction to the
company[citation needed]. The duo imparted a new vision[which?] to the venture and
infused a spirit of calculated risk-taking[clarification needed] into the firm. As a result, by
the 1970s, the Vadilal Company had already evolved into a modern corporate
entity[citation needed].

Products[edit]

Vadilal Industries has extensive reach. A major success factor has been its
ability to cater to different market segments through multiple product ranges.
Vadilal has range of ice creams in the country with 150 plus flavours and they
are sold in a variety of more than 250 packs and forms. The range includes
cones, candies, bars, ice-lollies, small cups, big cups, family packs, and
economy packs. It offers something for all tastes, preferences and pockets.
Production Facilities[edit]

Vadilal Industries has two ice cream production facilities one at Pundhra in
Gandhinagar district, Gujarat and the other one at Bareilly in Uttar Pradesh. It
has a very strong distribution network of 50,000 retailers, 250 SKUs (stock
keeping units), 550 distributors, 32 CNF and 250 vehicles for delivery of
goods. Through the franchisee route, Vadilal has set up over 140 'Happinezz'
parlors for selling ice creams and new ones are coming up every month.

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