Scribd Logo
Upload

Welcome to Scribd!

  • 317 views

    Bikanervala Marketing Project

    Uploaded by

    Vaidik
    In 1950, two brothers from the Lalji family moved to Delhi and opened a stall called Bikaner Bhujia Bhandar to expand their traditional business. In the 1960s, they increased their product line and opened more shops as Bikanervala. In the 1980s, when western fast food entered India, they realized there was potential for Indian products and opened more outlets across India. In 1988, they launched the Bikano brand to sell sweets and snacks packaged for international export. Currently, Bikanervala operates outlets across India and in many other countries and has manufacturing plants in several Indian states. They have expanded their offerings beyond traditional snacks to also include cafes and a hotel.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Bikanervala Marketing Project

    Uploaded by

    Vaidik
    317 views1 page
    In 1950, two brothers from the Lalji family moved to Delhi and opened a stall called Bikaner Bhujia Bhandar to expand their traditional business. In the 1960s, they increased their product line and opened more shops as Bikanervala. In the 1980s, when western fast food entered India, they realized there was potential for Indian products and opened more outlets across India. In 1988, they launched the Bikano brand to sell sweets and snacks packaged for international export. Currently, Bikanervala operates outlets across India and in many other countries and has manufacturing plants in several Indian states. They have expanded their offerings beyond traditional snacks to also include cafes and a hotel.

    Original Description:

    Bikanerwala marketing plan

    Original Title

    bikanervala marketing project

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    In 1950, two brothers from the Lalji family moved to Delhi and opened a stall called Bikaner Bhujia Bhandar to expand their traditional business. In the 1960s, they increased their product line and opened more shops as Bikanervala. In the 1980s, when western fast food entered India, they realized there was potential for Indian products and opened more outlets across India. In 1988, they launched the Bikano brand to sell sweets and snacks packaged for international export. Currently, Bikanervala operates outlets across India and in many other countries and has manufacturing plants in several Indian states. They have expanded their offerings beyond traditional snacks to also include cafes and a hotel.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    317 views1 page

    Bikanervala Marketing Project

    Uploaded by

    Vaidik
    In 1950, two brothers from the Lalji family moved to Delhi and opened a stall called Bikaner Bhujia Bhandar to expand their traditional business. In the 1960s, they increased their product line and opened more shops as Bikanervala. In the 1980s, when western fast food entered India, they realized there was potential for Indian products and opened more outlets across India. In 1988, they launched the Bikano brand to sell sweets and snacks packaged for international export. Currently, Bikanervala operates outlets across India and in many other countries and has manufacturing plants in several Indian states. They have expanded their offerings beyond traditional snacks to also include cafes and a hotel.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    History[edit]

    In 1950 two members of the Lalji family moved to Delhi to explore new avenues for expanding
    their traditional business. Initially the Aggarwal brothers set up a stall in Chandni Chowk by the
    name of Bikaner Bhujia Bhandar in Paranthe Wali Gali. In the 1960s, they increased their line of
    products by including more varieties of traditional sweets and namkeens, and opened several
    shops as Bikanervala in prominent parts of Delhi, including Karol Bagh. The present Managing
    Director of Bikanervala Foods Pvt Ltd, Shyam Sundar Aggarwal, joined the family business in
    1968. Then 16, he had just finished high school. Learning the art of making sweets from his
    father. In 1980s, when the western fast-food pizza entered the Indian market, Aggarwal realized
    that there was scope to explore more Indian products thus Bikanervala opened several outlets in
    various parts of the country. In 1988, to take the brand globally, they launched Bikano to sell
    sweets and namkeens in air-tight packaging. In 1995, Bikanervala entered into an exclusive
    agreement to produce namkeens for PepsiCo’s brand Lehar, opening a new plant in Faridabad,
    Haryana.
    While Bikanervala's packaged food products, including sweets and namkeens, are sold under
    the Bikano brand name, the company has opened Bikano Chat Cafes (2003) which are quick
    service restaurants serving fast food with minimal table service. The Bikanervala
    and Angan restaurants serve traditional Indian snacks, sweets and namkeens. Bikanervala has
    also launched a boutique hotel at Banjara Hills in Hyderabad.

    Outlets/Manufacturing Units[edit]
    In India the company has 42 outlets in Delhi NCR while it has as many as 12 outlets in Dubai and
    7 in Nepal. Bikanervala is also present in New Zealand and Singapore and the US (two outlets
    each). Manufacturing is in Delhi, NOIDA (Uttar Pradesh), Faridabad and Rai (in Haryana). [4]

    Lawsuit[edit]
    In 2012 the company was charged with selling adulterated products, but acquitted. [5]

    Exports[edit]
    Bikano products are exported to nearly 30 countries including Nepal, Pakistan, US, Canada, UK,
    Australia, New Zealand, UAE, Qatar, Kuwait, Oman, Saudi Arabia, Italy, Spain, the Netherlands,
    Denmark, Norway, Sweden, South Korea, Thailand, Hong Kong, the Philippines and Singapore
    and South Africa.

    Brands[edit]
     Bikanervala
     Bikano
     Bikano Chat Cafe
     Angan
    Awards[edit]
    Brand has been awarded the accolade of the Best Sweet Shops in Delhi for 2012, 2013 and
    2014 by Times Food Award.

    You might also like