Ground Handling in Asia
Ground Handling in Asia
Ground Handling in Asia
Project
Abstract
In this project, the business model of Low Cost Airlines (LCA) in Asia, North America and
Europe has been discussed. In Asia, LCA are lacking behind LCA in Europe and North
America in many aspects. Different ways have been introduced by LCA in Asia to attract
more passengers such as alternative booking and payment methods. Since internet is not as
widely used in Asia as in Europe and North America, other distribution channels such as
telephone and travel agents have been used by LCA in Asia. The market potential of LCA in
Asia is very high and is blooming. Reason for it is Asia has the worlds largest population.
China and India especially, which have the worlds first and second highest population, have
high potential for LCA market. On the other hand, economy in Asia generally is undergoing a
growth. Therefore more and more people afford to fly. In contrast, LCA in North America
and Europe are doing well. The market is dominated by LCA which are already long
established such as Ryanair, Easyjet and Southwest. Besides emphasizing on the fare, LCA
try to improve their flight quality by providing snacks, entertainment etc. For example,
JetBlue always keeps a good relationship with the passengers and provides more services on
board in order to compete with their biggest competitor, Southwest Airline. Ground handling
has been optimized by LCA in terms of cost and time. Usage of secondary airport enables
LCA to economize their airport charges. The emergence of secondary airports is either by
constructing new terminals or converting unused airports to secondary airports. The former
method is more common in Europe and North America. In this project, ground handling has
been further discussed and differences have been compared in the results. Ground handling is
usually done by 3 parties, which are airline, airport and independent ground handling
companies.
Background
This student project is part of the research project Aircraft Design for Low Cost Ground
Handling, ALOHA (http://ALOHA.ProfScholz.de). ALOHA tries to optimize the aircraft for
ground handling operations. Optimized ground handling is also one of the key factors in the
business model of Low Cost Airlines (LCA). LCA have optimized ground handling
operations, reducing turnaround times and ground handling costs. Nevertheless, ground
handling procedures are not only dependent on the airline business model, but also on the
strategies of ground handling agencies, the type and size of the airport and the design of the
aircraft.
Task
The project should broaden the background of ALOHA by providing a global and
comparative picture of ground handling procedures and costs in different world regions. An
emphasis of the investigation should be given to the comparison of ground handling between
the three main world regions of the global market: Asia, Europe and North America. The
tasks of the project are as follows:
Familiarization with LCA business models and ground handling characteristics within the
European region. (The European region has been already analyzed within the ALOHA
project).
Investigation on LCA business model characteristics with respect to Asia and North America.
Literature research on ground handling: procedures, equipment, personal, costs, airport
infrastructures and typical turnaround layouts with respect to Asia and North America.
Discussion of the results and comparison between the three world regions.
The report has to be written in English based on German or international standards on report
writing.
Contents
Page
List Of Figures...........................................................................................................................5
List Of Tables ............................................................................................................................6
List of Abbreviations ................................................................................................................7
1
1.1
1.2
1.3
1.4
Introduction ............................................................................................................ 8
Motivation ................................................................................................................ 8
Definitions ................................................................................................................ 8
Objectives................................................................................................................. 9
Structure of the report .............................................................................................. 9
2
2.1
2.1.1
2.1.2
2.2
2.2.1
2.2.2
3
3.1
3.1.1
3.2
3.3
4
4.1
5
5.1
5.2
5.3
5.4
Summary ...............................................................................................................30
Conclusions ........................................................................................................... 31
Acknowledgements ................................................................................................................ 32
References ............................................................................................................................... 33
List of Figures
Figure 2.1
Figure 3.1
Figure 4.1
Figure 5.1
List of Tables
Table 2.1
Table 3.1
Table 3.2
Table 3.3
Table 3.4
Table 3.5
Table 3.6
Table 3.7
Table 4.1
Table 4.2
Table 5.1
Table 5.2
Table 5.3
Table 5.4
Table 5.5
Table 5.6
Table 7.1
List of Abbreviations
CIAS
GDP
IATA
IGHS
LCA
SATS
SGHA
SWAT
Introduction
1.1 Motivation
LCA are a blooming industry. Due to the economy downturn, many passengers have chosen
to go low cost instead of taking the traditional flights, which cost more. Besides the factor as
described above, many other factors contribute to the bloom of this industry. The flight
qualities of LCA have been increased over the past few years. In other words, LCA provide
comfortable flights. Earlier the flight qualities of LCA were not as good as the flight qualities
nowadays. The main problem that LCA face nowadays is how to go even more low-cost.
Competitions are not only among LCA but also with traditional airlines, which are going
lower cost as well.
Ground handling is part of the direct operating cost. In order to cut down expenses on direct
operating cost, LCA have to find their way to cut cost on ground handling. North America,
Europe and Asia are the 3 world regions that we investigate in this student project. These 3
world regions are very different in terms of technology and development. For example, North
America and Europe have better facilities like airport, public transports and road
infrastructure. However, in general labour cost in Asia is lower. Therefore, in Asia LCA can
afford more workforce than in Europe and North America. Although in Asia LCA can save
on labour cost, they have to spend more expenses in promoting and advertising. Due to the
high labour cost, North America and Europe have to use better equipment.
1.2 Definitions
LCA are different from traditional airlines in many ways. Traditional airlines provide full
service on board. Full service is including meals, drinks, entertainment and etc. In contrast,
LCA provide only limited service with lower price. However, services like meals and drinks
will be provided with extra cost. In other words, meals and drinks on board are optional for
the passengers. This not only reduces the operating cost, it also reduces the turnaround time
of the aircraft. Turnaround time is the time an aircraft needs from landing to the next take-off.
Turnaround time has to be minimized for LCA. First of all, by minimizing the turnaround
time, LCA can fully utilize the aircraft.
Equation 1.1
Where
Ud,f = daily utilization [h]
Ah = daily availability [h]
tf = flight time [h]
ta = turnaround time [h]
tt = taxi time [h]
nf,d = number of flights per day
As we can see in equation 1.1, if the turnaround time is reduced, then the aircraft can make
more flights per day.
In order to minimize turnaround time, LCA have to speed up ground handling processes.
Ground handling processes including unloading passengers and baggage, refuelling, de-icing
and etc. Most of the processes are done simultaneously. However, some processes like
refuelling can only be done when there is no passenger on board. Turnaround time for LCA is
usually around 30 minutes.
1.3 Objectives
This project is to find out the differences of ground handling in term of cost, procedure,
equipment in the 3 world regions, which are North America, Europe and Asia. LCA business
model will also be discussed in this project. Although LCA business model are more or less
the same globally, there are some differences due to economic and geographic issue.
Business model of LCA in Europe has been already analyzed in ALOHA project. A further
investigation will be made in this project for Asia and North America.
The main goal of this project is to understand how LCA in different world region work and
methods they use to lower their expenditure on ground handling.
10
11
airlines instead. Examples of Asia secondary airports are Macao and Johor Bahru, which are
the secondary airports for Hong Kong and Singapore respectively. From Macao to Hong
Kong, passengers have to travel by either bus or ferry for another two hours. On the other
hand, Johor Bahru is not located in Singapore but in Malaysia. It is 90 minutes away from
Singapore by driving.
Asias population is increasing and as their GDP grows, more development of airport
infrastructures is required. A growth in GDP leads to a rise in the passengers of LCA, since
most of the passengers are middle income or low income group.
In Asia, internet user usage remains relatively low compared to Europe and North America.
In average, internet penetration in Asia is 21.5%. Except North Asia and some developed
countries in Asia, internet penetration is actually lower than 20%. This means that LCA
cannot depend on internet as their sole distribution channel. Consequently payment through
credit card or any other online method is not effective for Asian LCA In Malaysia, although
the internet usage is among the highest in Asia, Air Asias sales through online is only 45%.
Alternative ways have been introduced to handle this problem. For example, Air Asia has
introduced booking through text messages, for the convenience of the customers who have no
access to the internet and credit cards. It is the first airline in the world to introduce this SMS
booking service. The tickets can be collected from the ticket office within 24 hours. Call
centres also have been set up for reservations, and payment can be made through ATM which
is easily available in the city. This method has been proven to be effective to be one of the
main distributions as the call centres accounted for 40-50% of low cost carriers total sales in
Indonesia and Thailand and 30% in Singapore and Malaysia. LCA require instant payment
after a booking is made. Credit cards are so far the most convenient instant payment.
Unfortunately not everyone has a credit card, especially the middle income and low income
individuals. Hence, alternative ways of payment have been introduced. Air Asia opened
ticket offices in the cities to enable passengers to pay in cash. Besides that, Air Asia also
works together with several travel agents, which help to solve the payment convenience
problem and on the other hand serve as distribution channel for Air Asia. In return, the travel
agents will get commission by selling Air Asia tickets or they will charge the passengers a
minimum amount of booking fees.
Convenient stores and ATM machines have become the payment medium for LCA in Asia.
In Asia, somehow the people are more willing to pay cash. The payment methods stated
above are surely more accepted by most of the passengers. Passengers of LCA consist mainly
of low and mid income individuals, as well as students. Therefore the payment method is the
main concern of the LCA, if the LCA intend to attract more new passengers. Besides that, as
food and drinks are relatively cheap in Asia, certain LCA also provide on board light meals
or snacks. This will increase the satisfactory of the passengers and will definitely encourage
more repeat customers. Nevertheless, most airlines do not provide meals not because of the
costs of the meals, but the longer turnaround time that they might need to clean the cabin.
12
China (Beijing)
India (Bangalore)
A new airport was constructed in 2008. The old airport will be the
secondary airport
India (Hyderabad)
A new airport was constructed in 2008. The old airport will be the
secondary airport
Indonesia (Jakarta)
Philippines (Manila)
Figure 2.1
As we can see from the diagram above, the main target of AirAsia and all LCA is nonbusiness, price-conscious business passengers for short haul flights.
13
Air Asia X (Malaysia)
Air Asia X is established to provide international long-haul flights which are more than 4
hours. Passengers may choose to have frill or no-frill service before boarding the flight.
Besides that, light meals are available to be purchased onboard. Air Asia X is based at KLIA
(LCCT). An expansion of LCCT is currently under progress and will be finished in year
2011. Aircrafts used are A330, which are less fuel consuming.
From the diagram above, Air Asia X main target group of passengers is long routes, nonbusiness and price-conscious business passengers.
Nok Air (Thailand)
Nok Air which is based at Bangkok (Don Muang) provides only domestic flights. Free snacks
and drinks are provided on board. Nok Air has a fixed fare system. Passengers can easily
make the payment in bank or 7-11 (convenient store). Prepaid cards are also sold for frequent
travellers.
Tiger Airways (Singapore)
Tiger Airways provides only international flight within 4 hours. This LCA is based at
Singapore (BT). There is no free frill service. However, for passengers who like to enjoy a
meal or some drinks on board, food and beverages are available for purchase. For flights
more than 3 hours, meals are provided. Reservations can be made through ATM machines
and payment can be made in 7-11 (convenient store)
Lion Air (Indonesia)
This airline which is based at Jakarta and Surabaya provides domestic and a few international
flights. Free snacks and drinks are provided. Reservations can be made by SMS.
14
addition, Southwest airline changes its business model to fit the need of the passengers.
Special treatment and special boarding were given for its passengers. These 2 new offerings
are the reversal of its airborne democracy, which is all flyers are equal.
Although by just providing low fare flights, Southwest Airline has been able to maintain its
profitability year after year, and is now the fourth largest carrier in the United States.
15
Figure 3.1
As we can see from Figure 3.1, there is a dramatically growth in the number of passengers
since 1990 globally. However, despite of its growth of passengers, North America has more
available airports in compared to other world region. In North America there is usually a
serviceable secondary airport within 100km of every major city. In contrast, Asia has the
highest ratio of population to airports, which means that the number of airports available in
Asia is actually not sufficient. In many Asias main cities, primary airports will be the only
choice for LCA. This will increase the operating cost of the LCA and slow down the growth
of LCA industry in Asia.
16
Table 3.1
Country
Total
948.63
0
10085.25
0
11033.88
Total
1031.27
0
3745.95
0
4777.22
Table 3.4
Euros
Total
0
0
1968.06
342.65
2310.71
17
Table 3.5
Euros
Total
448.8
0
2187.06
523.02
3158.89
Table 3.6
Euros
Total
1334.05
0
3538.48
123.34
4995.87
18
Entire Market
3.12%
0.71%
2.82%
0.14%
1.08%
0.1%
3.39%
8.47%
In North America, most of the LCAs compete among themselves whereas in Asia, the LCAs
compete mostly with the traditional airlines. In Asia, the cost gap between the LCAs and
traditional airlines is not as huge as in North America. Therefore, LCAs face competition
mainly from the traditional airlines because at the same time the traditional airlines are trying
to cut cost to attract more customers. The scenario of LCAs in North America is, they have to
mainly compete among themselves for the market. In table 3.7, it shows that, there are 8
airlines that are competing with each other for the low-cost market in USA itself. Not all of
the airlines are LCA but some of the traditional airlines have lowered their prices to compete
with LCA.
Besides the differences stated above, LCA in North America mostly offer domestic flights. In
Asia, more international flights are offered by the LCA. Therefore the liberalization of rules
and regulations on aviation industry among Asian countries strongly promotes LCA in Asia.
For example, the open skies agreement within the Southeast Asian countries has enabled the
airlines to offer more destinations in Southeast Asia. In general, most intra-ASEAN flights
are less than 2000 miles. This distance is suitable for single-aisle aircraft, which are used by
most LCA. In short, LCA in Asia target more on international flights, whereas LCA in North
America target more on regional flights.
Passengers have more variety in choosing LCA in North America compared to Asia. In other
words, there are a few LCA providing the same point-to-point service with different prices
and time. Therefore, passengers are more flexible in choosing the airlines as well as the time
they prefer. In contrast, in Asia there is usually only one LCA that provides the same pointto-point service, which means that passengers in Asia have less choice in choosing LCA.
19
1.
2.
3.
4.
20
Table 4.1
Cost Item
6.6
8.8
0.0
0.9
11.5
0.3
0.0
10.2
0.4
0.7
9.2
5.6
48.2
6.1
42.4
8.7
50.8
0.7
0.5
7.0
5.2
6.6
2.4
2.4
2.3
7.5
7.0
8.5
4.2
1.3
1.3
2.5
4.0
5.0
1.3
1.5
1.0
14.9
11.2
14.1
5.2
4.3
4.2
13.5
12.7
15.3
7.6
3.8
3.8
7.2
11.6
14.2
3.7
1.8
0.1
1.7
3.8
0.1
4.9
24.2
31.9
17.2
51.8
57.6
49.2
46.8
55.4
34.9
100
100
100
Table 4.1 gives an overview of airline operating costs in North America, Europe and Asia. In
overall, total operating costs in Europe are the highest, followed by North America and Asia.
Total operating costs in Asia are 25% lower than in North America and 37% lower than in
Europe.
Labour costs are low in general in Asia. Activity like aircraft maintenance and overhaul
requires high labour input and hence airlines in Asia have lower unit costs in this area.
Although generally the labour costs are lower, huge differences exist within the Asian
carriers. For example, a flight attendant at Philippine Airlines earn 10 times lower than a
flight attendant at Cathay Pacific.
The data above shows that, the airport charges in North America are relatively low compared
to Asia and Europe. For example, landing fee and government taxes for a B747-400 in
London-Heathrow are 3 times higher than in Singapore. Important exceptions are the
Japanese airports, which have much higher charges than any other airports in Asia.
21
Asia Pacific
2001
2008
17.2%
14.7%
15.7%
36.7%
6.3%
4.5%
7.4%
7.8%
53.4%
36.3%
From table 4.2, fuel and labour costs make up the biggest portion of the total costs of airlines
globally. In year 2001, fuel cost was relatively low in comparison to labour costs, which
makes up less than 20% of the total costs of airlines. However, due to the price increase in
fuel globally, fuel cost is now the biggest portion of the total costs.
The wage level in Asia is relatively low by looking at the labour share of the airline operating
cost, which was 21.5% in North America and 24.8% in Europe. There is a significant fall in
labour cost in North America from 36.2% in 2001 to 21.5% in 2008 due to improvements in
labour productivity and reductions in total labour costs. North American airlines underwent a
large scale restructuring in 2001, which enabled them to cut down a significant amount of
labour cost. In Asia, relatively cheap labour cost has been an advantage for airlines to cut
down their direct operating costs. Labour cost has never exceeded 20% of the total costs of
airlines. Increase in fuel price brings a great impact to Asian airlines. On a proportionate
basis, Asian airlines have been most exposed to higher fuel costs in compared to the 3 world
regions.
From Figure 4.1 we see that there is a point where airlines spend the same amount of money
on fuel and labour costs. After that, due to the limited sources of fuel, the fuel price will
never decrease. All airlines are experiencing this and in the future, fuel price will be the
dominant in airlines operating costs.
22
Figure 4.1
23
Ground handling
24
1.
2.
3.
Table 5.1
Major airports in Asia (IATA 2010)
Airport
Million Passengers per annum
Tokyo (HND)
63.3
Beijing (PEK)
41.0
Hong Kong
40.3
Singapore
39.0
Tokyo (NRT)
31.5
Sydney
29.0
Jakarta
27.9
Seoul (IGN)
26.2
Shanghai (PVG)
23.7
Guangzhou
23.6
Kuala Lumpur
23.2
Taipei
21.7
Melbourne
21.2
Osaka (ITM)
18.9
Fukuoka
18.7
Sapporo
17.8
Shanghai (SHA)
17.8
Mumbai
17.4
Brisbane
16.2
Manila
16.2
Osaka (KIX)
16.2
Shenzen
15.1
New Delhi
15.1
Chengdu
13.9
Naha
13.5
Seoul (GMP)
13.4
Jeju
11.4
25
26
Figure 5.1
The EC Directive 96/67 has opened up the ground handling market to competitors to prevent
the monopoly of EU airports. By opening up the market of ground handling to competitors
not only reduces the costs of ground handling for the airlines but also improves the quality of
the ground handling services. In major EU airports, which have more than 2 million
passengers or 50000 tonnes of freight per annum, at least two ground handling suppliers must
be available for certain service categories. At least one of the suppliers must be independent
from the airport and the carrier. For airlines that self handle, the services must be admitted by
at least two carriers.
Since this legislation has been implemented, many ground handling suppliers enter the
market of ground handling in Europe. Basically there are 4 types of ground handling
suppliers, which are:
1.
2.
3.
4.
27
Figure 5.3
Airport
Paris (CDG)
Frankfurt
Madrid
Rome (FCO)
Barcelona
Paris Orly
Palma
Brussels
Duesseldorf
Vienna
Athens
Malaga
Berlin (TXL)
The IATA Ground Handling Council (IGHC) is the major forum of international ground
handling executives. The council brings together over 400 organisations providing or
purchasing ground handling services to airlines worldwide. All IGHC members will follow
the ground handling procedures according to SGHA. (IATA 2010)
IGHC members are available worldwide and ground handling services are provided by IGHC
members in all major airports. Examples are provided in Table 5.4 to Table 5.6.
28
Table 5.4
IGHC Members in Asia
Bangkok International Airport
(BKK)
(SAS) Scandinavian
Airlines Systems
Aircraft Service
International Group (ASIG)
Bangkok Flight Services
KLM Royal Dutch Airlines
Lufthansa Cargo AG
Lufthansa Services
(Thailand) Ltd.
Northwest Airlines Inc.
SKY CARE - Aviation
Services Ltd
Thai Airports Ground
Services Co. Ltd
United Services
Table 5.5
IGHC Members in Europe
Hamburg Airport (HAM)
Paris Airport (CDG)
Acciona Airport Services
(SAS) Scandinavian
AHS Aviation Handling
Airlines Systems
Services GmbH
Aeroports de Paris
Checkpoint B Jet Service
Air Dispatch Limited
GmbH
Aviapartner
Deutsche Lufthansa AG
bmi British Midland
Flughafen Hamburg GmbH
Delta Air Lines Inc.
Hapag Lloyd Flug
Flighcare Corporation
Losch Airport Service
France Handling
GmbH
Lufthansa Cargo AG
Lufthansa Cargo AG
Randstad
Randstad
Servisair
Swissport International Ltd.
Swissport International
Ltd.
Transdev Aeroport
Services
United Services
Worldwide Flight
Services
Kuala Lumpur
International Airport
(KLIA)
KL Airport Services
Lufthansa Cargo AG
Malaysia Airline
29
Table 5.6
IGHC Members in North America
Toronto International
Los Angeles
Airport (YYZ)
International Airport
(LAX)
Air Canada
Air Canada Ground
Handling Services
Air Transat
Airport Terminal Services,
Inc.
American Airlines
Delta Air Lines Inc.
Handlex Inc.
Lufthansa Cargo AG
Servisair
Swissport International Ltd.
United Services
Worldwide Flight Services
30
Summary
In this student project, differences of LCA business model in North America and Asia have
been discussed. Due to economic reason, LCA business model in Asia is different from LCA
business model in North America and in Europe. As discussed above, in general people in
Asia are less affordable to fly compare to Europeans and North Americans. Therefore flying
is not as common as in North America and Europe. Other mode of transport, mentality of
Asians and airport facilities has been the main problems for LCA in Asia. The price gap
between other mode of transport and flying is significant, whereas in Europe and North
America, the price gap is less significant. Less competition from other mode of transport
helps to make LCA in North America and Europe more successful. Besides that, internet
penetration influences the business model of LCA. In Asia, besides those more advanced
countries like Japan and South Korea, internet penetration is not sufficient. Booking, payment
and promotion are done through internet normally. Therefore, Asian LCA have introduced
some alternatives like ticket offices and SMS bookings. Main LCA in the 3 world regions are
listed above. In Asia, Air Asia has been by far the most successful LCA. In Europe, Easyjet
and Ryanair dominate the LCA market. In North America, Southwest and JetBlue are the
main LCA. Southwest was the pioneer of LCA and mostly all LCA follow the business
model of Southwest.
Ground handling procedures are standardized. All the procedures are according to IATAs
Standard Ground Handling Agreement. Alteration will be made from time to time and all the
members of IGHC (IATAs Ground Handling Council) will take part to make alterations and
new regulations for ground handling. Ground handling cost is influenced by the labour cost,
equipment and fuel price. Labour cost is the cheapest in Asia, followed by North America
and Europe. Most ground handling services are provided by airport and individual ground
handling service providers. LCA usually handle the ground handling services by themselves.
Some ground handling service providers are active globally, such as Swissport, Servisair and
SATS.
31
Conclusions
LCA need to keep their operating costs as low as possible to keep up with the low fares they
offer and at the same time minimize their turnaround time. So far a turnaround time between
25-35 minutes is the lowest turnaround time LCA can meet. Lower than 25 minutes is
seemingly impossible as not all the ground handling procedure can be done simultaneously.
For example, refuelling aircraft can only be done when all the passengers have been
deboarded. Internet has been the cheapest and main distribution channel for LCA worldwide.
Another method which LCA could use to reduce their operating cost is by pooling resources.
However, this method is not applicable for all LCA due to company policy and aircraft used.
More secondary airports are to be constructed to meet the need of LCA in the future.
Ground handling costs are subject to many variables such as equipment cost, labour cost, fuel
cost and etc. There are 2 types of variables that we need to take into consideration for ground
handling cost, which are manipulative variables and fixed variables. Manipulative variables
are variables which are different depending on region and country whereas fixed variables are
standardized globally.
Table 7.1
Fixed
Fuel price
Equipment cost
In short, the difference of ground handling cost in the 3 world region depends on the airport
charges and labour cost. Airport charges are the lowest in North America followed by Asia
and Europe. Asia has lowest labour cost followed by North America and Europe.
32
Acknowledgements
I would like to sincerely thank Prof. Dr.-Ing. Dieter Scholz and Diana Rico Snchez who
were my supervisors. Diana Rico Snchez has given me a lot of informative opinions and
assisted me in doing my student project. She has been patient in correcting my mistakes from
time to time.
33
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34
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