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    Activation Elements For e

    Uploaded by

    Diwakar Singh
    This document outlines different elements and types of outlets for marketing and sales activations. It describes required and optional elements for E&D and convenience channels, including standees, flanges, menus, and displays. Outlets are divided based on volume (diamond, gold, silver, bronze), channel type (grocery, eating/drinking 1/2, convenience), and income group (low, medium, high). The main channel types are grocery stores, restaurants/bars, pan/bidi shops, and convenience stores stocking small bottles.

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    Activation Elements For e

    Uploaded by

    Diwakar Singh
    57 views5 pages
    This document outlines different elements and types of outlets for marketing and sales activations. It describes required and optional elements for E&D and convenience channels, including standees, flanges, menus, and displays. Outlets are divided based on volume (diamond, gold, silver, bronze), channel type (grocery, eating/drinking 1/2, convenience), and income group (low, medium, high). The main channel types are grocery stores, restaurants/bars, pan/bidi shops, and convenience stores stocking small bottles.

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    Activation Elements for e

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    This document outlines different elements and types of outlets for marketing and sales activations. It describes required and optional elements for E&D and convenience channels, including standees, flanges, menus, and displays. Outlets are divided based on volume (diamond, gold, silver, bronze), channel type (grocery, eating/drinking 1/2, convenience), and income group (low, medium, high). The main channel types are grocery stores, restaurants/bars, pan/bidi shops, and convenience stores stocking small bottles.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    57 views5 pages

    Activation Elements For e

    Uploaded by

    Diwakar Singh
    This document outlines different elements and types of outlets for marketing and sales activations. It describes required and optional elements for E&D and convenience channels, including standees, flanges, menus, and displays. Outlets are divided based on volume (diamond, gold, silver, bronze), channel type (grocery, eating/drinking 1/2, convenience), and income group (low, medium, high). The main channel types are grocery stores, restaurants/bars, pan/bidi shops, and convenience stores stocking small bottles.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    ACTIVATION ELEMENTS FOR E&D:1.

    COMBO STANDEE
    2. FLANGE OR STANDEE OR GSB
    3. BRANDED TABLE MAT
    4. MENU BOARD OR MENU CARD

    OPTIONAL ELEMENTS:1. WARM DISPLAY RACK


    2. TABLE TOP RACK
    3. TENT CARD

    ACTIVATION ELEMENTS FOR CONVENIENCE:1. WARM DISPLAY RACK OR 1 TIER RACK


    2. FLANGE OR STANDEE
    3. AERIAL MOBILE HANGER

    OPTIONAL ELEMENTS:1. TABLE TOP DISPLAY


    2. VISICOOLER BRAND STRIP
    TYPES OF OUTLETS
    The company has divided their outlets on the basis of the following criteria Volume
    Channel
    Income group

    VOLUME
    There are four types of outlets according to the volume of sales of the outlet-

    Diamond

    800>C/s & above

    Gold

    500-799C/s

    Silver

    200-499C/s

    Bronze

    <200C/s

    TYPES OF OUTLET (CHANNEL)

    (A) GROCERY STORE


    Grocery (customer profile): Store stocking a variety of regular uses household items.
    The channels provide an opportunity for penetration as it propels home consumption.
    It includes all general stores, juice stall, cold drink stall, departmental stores,
    supermarkets, provision stores etc.
    Necessary Availability

    - 2 liter and 300ml

    (B) EATING & DRINKING CHANNEL 1


    Eating and Drinking Channel: Outlets range from the high-end restaurants to the
    smaller dhabas. These outlets offer multiple
    Opportunity to effect sales as people usually order something to drink along with
    food. It includes
    - Restaurants
    - Bars and Pubs
    - Dhabas
    - Sweet shops
    - Quick service restaurants

    (C) EATING & DRINKING CHANNEL 2


    It includes minimum 5 set table & chair outlets.

    (D) CONVENIENCE CHANNEL


    Pan/bidi shops (customer profile) : This segment includes PAN BIDDI outlets that
    stock cigarettes, mint, confectionary. It covers STD/ISD phone booths, travel channel
    etc. Small outlets that mainly sell 200ml or 300ml bottles. They may also sell 600ml.

    INCOME GROUP
    According to the income group of the area Low
    Medium
    High

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