Essay On Hypercompetition, Aman Mishra, 5-20-001

Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 1

Hyper competition in E-commerce Industry:

The global ecommerce market is expected to total $4.89 trillion 2021. That figure is estimated to grow over the
next few years, showing that borderless ecommerce is becoming a profitable option for online retailers Such as
Walmart, Amazon, Costco Wholesale Corporation, Alibaba etc. but now this industry facing a hyper competition.

Amazon and Walmart both are facing hyper competitive situation in E-commerce industry. Currently both the
companies are ready to move or counter move towards each other by creating unsustainable competitive
advantage through the rapid change in their technology, innovation, by adopting flexible strategies to beat each
other in the market.

A clearest competitive move against Amazon, Walmart has launched “Walmart plus’ the membership program is
meant to rival with Amazon prime offering benefits that can’t be replicated online. The service offers subscribers
in-store and online benefits such as unlimited free delivery and fuel discount from gas stations. It costs $98 a year
or $12.95 in a month. Despite this walmart still lacks one big thing that Amazon has-Sheer volume of inventory.
Walmart.com has about 50000 vendors selling items online while Amazon has 8.7 million. That’s why in 2016
Walmart bought discount online retailer “Jet.com” for 3.3 billion dollars. The acquisition brought relationship with
the slew of brand that was already comfortable selling on jet.com. This was the big move of the walmart. Later on
it shut down and open new entirely new branch of online seller onto its market place.

In June last year it pivoted again to beat Amazon and create his own competitive advantage and announced a
major partnership with Shopify often referred to as the king of mom-and pop retailers, it helps more than 1.4
million small businesses run their online stores and these small businesses have a channel to try to selling online
on walmart.com. For now it’s adding 1200 of shopify’s top merchants to its site in 2020.

On July 29th, Jeff Bezos testified before congress for the first time in the history of Amazon’s 26 years partly in
response to question about reported use of third party seller data to develop Amazon’s own competing products.
Walmart still has a long way to go if it wants to catch-up with the millions of third-party seller that make up more
than half Amazon’s sales.

After that another move by amazon to beat walmart by announcing free two hours grocery delivery for prime
member in 2000 regions then walmart another weapon to beat amazon by announcing a membership program
offering unlimited grocery deliveries from 1400 stores.

Walmart had acquired roughly 77 percent stake in Flipkart for $16 billion to compete indirectly in Indian market.

Amazon has changed the retail scene with its innovative products and services and it continues to do same with
its leading use of robotics and AI. Walmart has made strides in customer’s need and preferences but amazon is still
untouchable with its seamless, convenient and innovative customer experience.

These two giant have a big presence in all over the world and now both face the condition of hypercompetitive
market and tries to build best quality positioning in the market by offering new technologies and offerings. These
two companies always try to implement a strategy based on findings and building temporary advantages through
market disruption and easily shift their strategy based on industry trend.

In conclusion here are some industrial trends for future ecommerce industry like Ecommerce boom fuels
record online competition, new consumer behavior reshape future of this industry create hyper competition.

You might also like