Chapter 9

CHAPTER 9
PRICING
SUMMARY OF QUESTIONS BY OBJECTIVES AND BLOOMS TAXONOMY
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Multiple Choice Questions
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Brief Exercises
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Exercises
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Completion Statements
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Matching
Short Answer Essay
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Multi Part Question
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Pricing
9-2
SUMMARY OF STUDY OBJECTIVES BY QUESTION TYPE

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Note: TF = True-False
MC = Multiple Choice
Ma = Matching
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Study Objective 2
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Study Objective 8
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C = Completion
Ex = Exercise
MP = Multi Part
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BE = Brief Exercise
Es = Short Answer Essay
Pricing
9-3
CHAPTER STUDY OBJECTIVES

1.
Calculate a target cost when the market determines a products price. To calculate a
target cost, the company determines its target selling price. Once the target selling price is
set, it determines its target cost by setting a desired profit. The difference between the
target price and the desired profit is the target cost of the product.
2.
Calculate a target selling price using full cost-plus pricing. In cost-plus pricing, the
company determines a cost base and adds a markup to it to determine a target selling
price. The cost-plus pricing formula is as follows: cost (markup percentage cost) target
selling price.
3.
Calculate a target selling price using absorption cost-plus pricing. The absorption
cost-plus approach uses the manufacturing cost as the cost base and covers the selling
and administrative costs plus the target ROI through the markup. The target selling price
is calculated as follows: manufacturing cost per unit (markup percentage manufacturing
cost per unit).
4.
Calculate a target selling price using variable cost-plus pricing. The variable costplus approach uses all of the variable costs, including selling and administrative costs, as
the cost base and covers the fixed costs and target ROI through the markup. The target
selling price is calculated as follows: variable cost per unit (markup percentage variable
cost per unit).
5.
Use time-and-material pricing to determine the cost of services provided. Under

time-and-material pricing, the company sets two pricing rates: one for the labour used on
a job and another for the material. The labour rate includes direct labour time and other
employee costs. The material charge is based on the cost of the direct parts and materials
that are used and a material loading charge for related overhead costs.
6.
Define transfer price and its role in an organization. The transfer price is the amount
charged for goods that are transferred between two divisions of the same company.
Transfer-pricing policy should achieve goal congruence, maintain division autonomy, and
provide accurate performance evaluation among division managers.
7.
Determine a transfer price using the negotiated, cost-based, and market-based

approaches. The negotiated price is determined by an agreement between division
managers. A cost-based transfer price may be based on full cost, variable cost, or some
modification including a markup. The cost-based approach often leads to poor
performance evaluations and purchasing decisions. The advantage of the cost-based
system is its simplicity. A market-based transfer price is based on actual market prices for
products and services. A market-based system is often considered the best approach
because it is objective and generally creates good economic incentives.
9-4
8.
Test Bank for Managerial Accounting, Third Canadian Edition
Explain issues involved in transferring goods between divisions in different

countries with different tax rates. Companies must pay income tax in the country where
the income is generated. In order to increase income and pay less income tax, many
companies prefer to report more income in countries with low tax rates, and less income in
countries with high tax rates. This is done by adjusting the transfer prices they use on
internal transfers between divisions that are located in different countries.
Pricing
9-5
TRUE-FALSE STATEMENTS
1.
In most cases, a company sets the price instead of it being set by the competitive market.
2.
In a competitive market, a company is forced to act as a price taker and must emphasize
minimizing and controlling costs.
3.
The difference between the target price and the desired profit is the target cost of the
product.
4.
In a competitive environment, the company must set a target cost and a target selling
price.
5.
The cost-plus pricing approach establishes a cost base and adds a mark-up to this base
to determine a target selling price.
6.
The cost-plus pricing model gives consideration to the demand sidewhether customers
will pay the target selling price.
7.
Sales volume plays a large role in determining per unit costs in the cost-plus pricing
approach.
8.
In time and material pricing, the material charge is based on the cost of direct materials
used and a material loading charge for related overhead costs.
9.
The first step for time and material pricing is to calculate the material loading charge.
10.
The material loading charge is expressed as a percentage of the total estimated costs of
materials for the year.
11.
Divisions within vertically integrated companies normally sell goods only to other divisions
within the same company.
12.
Using the negotiated transfer pricing approach, a minimum transfer price is established by
the selling division.
13.
There are two approaches for determining a transfer price: cost-based and market-based.
9-6
14.
If a cost-based transfer price is used, the transfer price must be based on variable cost.
15.
A problem with a cost-based transfer price is that it does not provide adequate incentive
for the selling division to control costs.
16.
In the formula for a minimum transfer price, opportunity cost is the contribution margin of
goods sold externally.
17.
The market-based transfer price approach produces a higher total contribution margin to
the company than the cost-based approach.
18.
A negotiated transfer price should be used when an outside market for the goods does
not exist.
19.
The number of transfers between divisions that are located in different countries has
decreased as companies rely more on outsourcing.
20.
Differences in tax rates between countries can complicate the determination of the
appropriate transfer price.
21.
The absorption cost approach is consistent with generally accepted accounting principles
because it defines the cost base as the manufacturing cost.
22.
The first step in the absorption cost approach is to calculate the mark-up percentage used
in setting the target selling price.
23.
Because absorption cost data already exists in general ledger accounts, it is cost effective
to use it for pricing.
24.
The mark-up percentage in the variable cost-plus approach is calculated by dividing the
desired ROI/unit plus fixed costs/unit by the variable costs/unit.
25.
Under the variable cost-plus approach, the cost base consists of all of the variable costs
associated with a product except variable selling and administrative costs.
Pricing
9-7
ANSWERS TO TRUE-FALSE STATEMENTS

Item
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5.
Ans.
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9-8
MULTIPLE CHOICE QUESTIONS

26.
Factors that can affect pricing decisions include all of the following except
a. cost considerations.
b. environment.
c. pricing objectives.
d. all of these are factors.
27.
In most cases, prices are set by the

a. customers.
b. competitive market.
c. largest competitor.
d. selling company.
28.
A company must price its product to cover its costs and earn a reasonable profit in
a. all cases.
b. its early years.
c. the long run.
d. the short run.
29.
Prices are set by the competitive market when

a. the product is specially made for a customer.
b. there are no other producers capable of manufacturing a similar item.
c. a company can effectively differentiate its product from others.
d. a product is not easily distinguished from competing products.
30.
All of the following are correct statements about the target price except it
a. is the price the company believes would place it in the optimal position for its
target audience.
b. is used to determine a product's target cost.
c. is determined after the company has identified its market and does market
research.
d. is determined after the company sets its desired profit amount.
31.
In cost-plus pricing, the target selling price is calculated as

a. variable cost per unit + desired ROI per unit.
b. fixed cost per unit + desired ROI per unit.
c. total unit cost + desired ROI per unit.
d. variable cost per unit + fixed manufacturing cost per unit + desired ROI per unit.
32.
In cost-plus pricing, the mark-up percentage is calculated by dividing the desired ROI per
unit by the
a. fixed cost per unit.
b. total cost per unit.
c. total manufacturing cost per unit.
Pricing
d.
9-9
variable cost per unit.
33.
The cost-plus pricing approach's major advantage is

a. it considers customer demand.
b. that sales volume has no effect on per unit costs.
c. it is simple to calculate.
d. it can be used to determine a products target cost.
34.
The following per unit information is available for a new product of Blue Ribbon Company:
Desired ROI
Fixed cost
Variable cost
Total cost
Selling price
$ 15
50
100
150
165
Blue Ribbon Company's mark-up percentage would be

a. 9%.
b. 10%.
c. 30%.
d. 65%.
35.
Bryson Company has just developed a new product. The following data are available for
this product:
Desired ROI per unit
Fixed cost per unit
Variable cost per unit
Total cost per unit
$40
60
90
150
The target selling price for this product is

a. $190.
b. $150.
c. $130.
d. $100.
36.
All of the following are correct statements about the cost-plus pricing approach except that it
a. is simple to calculate.
b. considers customer demand.
c. includes only variable costs in the cost base.
d. will only work when the company sells the quantity it budgeted.
37.
In the cost-plus pricing approach, the desired ROI per unit is calculated by multiplying the
ROI percentage by
a. fixed costs.
b. total assets.
c. total costs.
9-10
d.
variable costs.
Use the following information for questions 38-39

Red Grass Company produces high definition television sets. The following information is
available for this product:
Fixed cost per unit
$ 100
300
Total cost per unit
400
140
38.
Red Grass Company's mark-up percentage would be

a. 140%.
b. 75%.
c. 40%.
d. 35%.
39.
The target selling price for this television is

a. $240.
b. $400.
c. $440.
d. $540.
40.
In time and material pricing, a material loading charge covers all of the following except
a. purchasing costs.
b. related overhead.
c. desired profit margin.
d. all of these are covered.
41.
The first step for time and material pricing is to calculate the
a. charge for obtaining materials.
b. charge for holding materials.
c. labour charge per hour.
d. charges for a particular job.
42.
The labour charge per hour in time and material pricing includes all of the following except
a. an allowance for a desired profit.
b. charges for labour loading.
c. selling and administrative costs.
d. overhead costs.
43.
The last step in determining the material loading charge percentage is to

a. estimate annual costs for purchasing, receiving, and storing materials.
b. estimate the total cost of parts and materials.
c. divide material charges by the total estimated costs of parts and materials.
Pricing
d.
44.
9-11
add a desired profit margin on the materials themselves.
In time and material pricing, the charge for a particular job is the sum of the labour charge
and the
a. materials charge.
b. material loading charge.
c. materials charge + desired profit.
d. materials charge + the material loading charge.

The following data are available for Wheels N Spokes Repair Shop for 2012:
Repair technician's wages
Fringe benefits
Overhead
Total
$ 150,000
50,000
80,000
$280,000
The desired profit margin is $15 per labour hour. The material loading charge is 35% of invoice
cost. It is estimated that 4,000 labour hours will be worked in 2012.
45.
Wheels N Spokes labour charge in 2012 would be

a. $50.
b. $65.
c. $70.
d. $85.
46.
In January 2012, Wheels N Spokes repairs a bicycle that uses parts of $200. Its material
loading charge on this repair would be
a. $35.
b. $70.
c. $235.
d. $270.
47.
In March 2012, Wheels N Spokes repairs a bicycle that takes three hours to repair and
uses parts of $70. The bill for this repair would be
a. $244.50.
b. $289.50.
c. $304.50.
d. $349.50.
48.
Negotiated transfer pricing is not always used because of each of the following reasons
except that
a. market price information is sometimes not easily obtainable.
b. a lack of trust between the negotiating divisions may lead to a breakdown in the
negotiations.
9-12
c.
d.
negotiations often lead to different pricing strategies from division to division.

opportunity cost is sometimes not determinable.
49.
All of the following are approaches for determining a transfer price except the
a. cost-based approach.
b. market-based approach.
c. negotiated approach.
d. time and material approach.
50.
When a cost-based transfer price is used, the transfer price may be based on any of the
following except
a. fixed cost.
b. full cost.
c. variable cost.
d. all of these may be used.
51.
All of the following are correct statements about the cost-based transfer price approach
except that it
a. can understate the actual contribution to profit by the selling division.
b. can reduce a division manager's control over the division's performance.
c. bases the transfer price on standard cost instead of actual cost.
d. provides incentive for the selling division to control costs.
52.
The general formula for the minimum transfer price is: minimum transfer price equals
a. fixed cost + opportunity cost.
b. external purchase price.
c. total cost + opportunity cost.
d. variable cost + opportunity cost.
53.
A firms transfer pricing policy should accomplish all of the following except
a. promote goal congruence.
b. maintain divisional autonomy.
c. provide accurate performance evaluation.
d. maximize the taxes paid in a foreign country.
54.
In the formula for the minimum transfer price, opportunity cost is the __________ of the
goods sold externally.
a. variable cost
b. total cost
c. selling price
d. contribution margin
55.
The transfer price approach that conceptually should work the best is the
Pricing
c.
d.
9-13
negotiated price approach.

time and material pricing approach.
56.
The transfer price approach that is often considered the best approach because it
generally provides the proper economic incentives is the
c. negotiated price approach.
d. time and material pricing approach.
57.
All of the following are correct statements about the market-based approach except that it
a. assumes that the transfer price should be based on the most objective inputs
possible.
b. provides a fairer allocation of the company's contribution margin to each division.
c. produces a higher company contribution margin than the cost-based approach.
d. ensures that each division manager is properly motivated and rewarded.
58.
The negotiated transfer price approach should be used when

a. the selling division has available capacity and is willing to accept less than the
market price.
b. an outside market for the goods does not exist.
c. no market price is available.
d. any of these situations exist.
59.
Assuming the selling division has available capacity, a negotiated transfer price should be
within the range of
a. fixed cost per unit and the external purchase price.
b. total cost per unit and the external purchase price.
c. variable cost per unit and the external purchase price.
d. variable cost per unit and the opportunity cost.
60.
The transfer price approach that will result in the largest contribution margin to the buying
division is the
c. negotiated price approach.
d. time and material pricing approach.
61.
The maximum transfer price from the buying division's standpoint is the
a. total cost + opportunity cost.
b. variable cost + opportunity cost.
c. external purchase price.
d. external purchase price + opportunity cost.
9-14
The Wood Division of Fir Products, Inc. manufactures wood mouldings and sells them externally
for $110. Its variable cost is $40 per unit, and its fixed cost per unit is $14. Fir's president wants
the Wood Division to transfer 5,000 units to another company division at a price of $54.
62.
Assuming the Wood Division has available capacity of 5,000 units, the minimum transfer
price it should accept is
a. $14.
b. $40.
c. $54.
d. $110.
63.
Assuming the Wood Division does not have any available capacity, the minimum transfer
price it should accept is
a. $14.
b. $40.
c. $54.
d. $110.
64.
All of the following are correct statements about transfers between divisions located in
countries with different tax rates except that
a. differences in tax rates across countries complicate the determination of the
appropriate transfer price.
b. many companies prefer to report more income in countries with low tax rates.
c. companies must pay income tax in the country where income is generated.
d. a decreasing number of transfers are between divisions located in different
countries.
65.
Transfers between divisions located in countries with different tax rates

a. simplify the determination of the appropriate transfer price.
b. are decreasing in number as more companies "localize" operations.
c. encourage companies to report more income in countries with low tax rates.
d. all of these are correct.
66.
Which of the following is consistent with generally accepted accounting principles?

a. Absorption cost approach
b. Variable cost-plus approach
c. Variable-cost approach
d. Both absorption cost and variable cost-plus approach
67.
Under the absorption cost approach, all of the following are included in the cost base
except
a. direct materials.
b. fixed manufacturing overhead.
c. selling and administrative costs.
d. variable manufacturing overhead.
Pricing
9-15
68.
The first step in the absorption cost approach is to calculate the

a. desired ROI per unit.
b. mark-up percentage.
c. target selling price.
d. unit manufacturing cost.
69.
The mark-up percentage in the absorption cost approach is calculated by dividing the sum
of the desired ROI per unit and
a. fixed costs per unit by manufacturing cost per unit.
b. fixed costs per unit by variable costs per unit.
c. selling and administrative expenses per unit by manufacturing cost per unit.
d. selling and administrative expenses per unit by variable costs per unit.
70.
In the absorption cost approach, the mark-up percentage covers the

a. desired ROI only.
b. desired ROI and selling and administrative expenses.
c. desired ROI and fixed costs.
d. selling and administrative expenses only.
71.
The absorption cost approach is used by most companies for all of the following reasons
except that
a. absorption cost information is readily provided by a company's cost accounting
system.
b. absorption cost provides the most defensible bases for justifying prices to
interested parties.
c. basing prices on only variable costs could encourage managers to set too low a
price to boost sales.
d. this approach is more consistent with cost-volume-profit analysis.
72.
Under the variable cost-plus approach, the cost base includes all of the following except
a. fixed manufacturing costs.
b. variable manufacturing costs.
c. total fixed costs.
d. variable selling and administrative costs.
73.
In the variable cost-plus approach, the mark-up percentage covers the

a. desired ROI only.
b. desired ROI and fixed costs.
c. desired ROI and selling and administrative expenses.
d. fixed costs only.
74.
The mark-up percentage denominator in the variable cost-plus approach is the

a. desired ROI per unit.
b. fixed costs per unit.
c. manufacturing cost per unit.
9-16
d.
variable costs per unit.
75.
The reasons for using the variable cost-plus approach include all of the following except
this approach
a. avoids arbitrary allocation of common fixed costs to individual product lines.
b. is more consistent with cost-volume-profit analysis.
c. provides the most defensible bases for justifying prices to all interested parties.
d. provides the type of data managers need for pricing special orders.
76.
Cuff budgets sales of its truck tires at $160 per tire and estimates that 10,000 tires can be
sold during the coming year. Variable costs per tire are $60 and Cuff desires a profit of
$30 per tire. The target cost per tire is
a. $160.
b. $130.
c. $80.
d. $100.
77.
Hen Company has developed a new product, egg crates that prevent breakage. The cost
per crate is $50 and the company expects to sell 1,000 crates per year. Hen Company
has invested $1,000,000 in equipment to produce the crates and desires a 10% return on
investment. What is Hen Companys desired mark-up percentage?
a. 10%
b. 20%
c. 100%
d. 200%
78.
Hen Company has developed a new product, egg crates that prevent breakage. The cost
per crate is $50 and the company expects to sell 1,000 crates per year. Hen Company
has invested $1,000,000 in equipment to produce the crates and desires a 10% return on
investment. What is Hen Companys selling price for one egg crate?
a. $110
b. $150
c. $100
d. $250
79.
Partridge Co. has produced a product with a total unit cost of $60 and a desired ROI per
unit of $25. If Partridge Co.s target selling price is $85, what is its percentage mark-up on
cost?
a. 141.67%
b. 100%
c. 50%
d. 41.67%
80.
Management of the Catering Company would like the Food Division to transfer 10,000
cans of its final product to the Restaurant Division for $80. The Food Division sells the
product to customers for $150 per unit. The Food Divisions variable cost per unit is $55
Pricing
9-17
and its fixed cost per unit is $25. The Food Division is currently operating at full capacity.
What is the minimum transfer price the Food Division should accept?
a. $25
b. $55
c. $80
d. $150
81.
Management of the Catering Company would like the Food Division to transfer 10,000
cans of its final product to the Restaurant Division for $80. The Food Division sells the
product to customers for $150 per unit. The Food Divisions variable cost per unit is $55
and its fixed cost per unit is $25. The Food Division has 10,000 units available capacity.
What is the minimum transfer price the Food Division should accept?
a. $25
b. $55
c. $80
d. $150
82.
Maggie Co. has variable manufacturing costs per unit of $20, and fixed manufacturing
cost per unit is $15. Variable selling and administrative costs per unit are $4, while fixed
selling and administrative costs per unit $6. Maggie desires an ROI of $7.50 per unit. If
Maggie Co. uses the absorption cost approach, what is its mark-up percentage?
a. 8.33%
b. 50%
c.
16.67%
d. 25%
83.
Maggie Co. has variable manufacturing costs per unit of $20, and fixed manufacturing
cost per unit is $10. Variable selling and administrative costs per unit are $5, while
fixed selling and administrative costs per unit $2. Maggie desires an ROI of $8 per unit. If
Maggie Co. uses the variable cost-plus approach, what is its mark-up percentage?
a. 50%
b. 80%
c. 30%
d. 100%
84.
Opportunity cost
a. Is the value of another option that must be given up in order to achieve the first
option.
b. Must be subtracted from the variable production cost to determine the minimum
transfer price on an internal transfer.
c. Must be considered in determining the transfer price only when the company has
sufficient excess capacity to meet demand.
d. Refers to the fixed cost applied to products that are transferred between
divisions.
Use the following information to answer questions 85 to 89
9-18
Division A produces a product that it sells to the outside market. It has compiled the
following:
Variable manufacturing cost per unit
Variable selling costs per unit
Total fixed manufacturing costs
Total fixed selling costs
Per unit selling price to outside buyers
Capacity in units per year
$10
$3
$150,000
$30,000
$40
30,000
85.
Division B of the same company is currently buying an identical product from an outside
provider for $38 per unit. It wishes to purchase 5,000 units per year from Division A.
Division A is currently selling 30,000 units of the product per year. If the internal transfer is
made, Division A will not incur any selling costs. What would be the minimum transfer
price per unit that Division A would be willing to accept?
a. $10
b. $11
c. $38
d. $40
86.
a. $10
b. $11
c. $38
d. $40
87.
made, Division A will not incur any selling costs. What would be the maximum transfer
price per unit that Division B would be willing to accept?
a. $10
b. $11
c. $38
d. $40
88.
made, Division A will not incur any selling costs. At what price would the internal transfer
occur?
a. At the lowest price that is acceptable to Division A
b. At the maximum price that is acceptable to Division B
Pricing
c.
d.
9-19
It depends on the negotiation skills of the division managers

No transfer will occur
89.
a. $10.00
b. $14.60
c. $15.40
d. $40.00
90.
What would be a legitimate reason for upper management to insist on an internal transfer
even though the product could be sourced outside the company at a price that is lower
than the companys variable cost?
a. Management is concerned that its manufacturing equipment will soon be
obsolete, and it wants to get full use out of it before it happens.
b. Management wants to ensure a secure supply of the product.
c. The company has excess capacity.
d. There is never a legitimate reason that justifies an internal transfer if a product
can be sourced outside the company at a price that is lower than the companys
variable cost.
91.
Why is transfer pricing important?

a. It plays a key role in determining the ultimate profitability of the company as a
whole.
b. It plays a key role in determining the profitability of the division that sells the
product.
c. It plays a key role in determining the profitability of the division that buys the
product.
d. It plays a key role in determining the profitability of both the selling and buying
divisions of the company.
92.
What should be the objective(s) of a firms transfer pricing policy?

a. Ensure a secure source of inputs at the best price possible.
b. Promote goal congruence, while maintaining divisional autonomy so that
accurate performance evaluation can be made.
c. Develop a cooperative relationship between divisions, while maintaining enough
competitiveness to ensure the survival of the firm.
d. Develop a pricing system that facilitates good record keeping that is acceptable
under GAAP.
93.
What legitimate reason might management have for insisting that one of its divisions buy
a part from another division within the same company even though the buying division
could source the part at a lower price externally?
a. It wants to make use of excess capacity in the sellers division.
9-20
b.
c.
d.
It is concerned about the external suppliers ability to deliver the part on a timely
basis.
It wants to make use of excess capacity in the buyers division.
There is never a legitimate reason that justifies ordering a division to buy
internally when it could source the product cheaper externally.
94.
What is a critical reason for a company to use cost-plus pricing?

a. The company has significant differences between its variable and fixed costs.
b. The companys suppliers have recently increased prices.
c. The company operates in a highly competitive market.
d. The company operates in a less competitive market.
95.
Market-based prices are least likely to be influenced by:

a. The degree of product differentiation in the industry.
b. The level of competition in the industry.
c. The cost to manufacture the product or service.
d. If the product is a commodity.
96.
Which of the following has the most impact on setting a market-based price?
a. Changes in quality of the product or service
b. Prices charged by the companys suppliers
c. The efficiency of the companys supply chain
d. Demand for the service or product
97.
Variable cost-plus pricing is most effective when a company:

a. experiences high demand for its products.
b. produces a product over many years.
c. has excess capacity.
d. is operating at full capacity and receives a special order.
98.
Market-based pricing is influenced by all of the following except:

a. Government regulation.
b. Internal transfer prices.
c. Product differentiation.
d. Demand for the product.
99.
Time and material pricing would be best suited to a:

a. Hairdressing salon.
b. Construction company.
c. Plastic container manufacturer.
d. Insurance company.
100.
Generally, a transfer of products between two divisions should take place if it:
a. allows one division to benefit from technology developed in another division.
b. results in increased incremental income to the company as a whole.
Pricing
c.
d.
9-21
increases awareness within the company of activity in the various divisions.

assists the management to evaluate performance of the divisions.
101.
In setting internal transfer prices, the minimum price that the selling division would accept
is:
a. A price that will result in a profit to the selling division.
b. A price that will result in a profit to the purchasing division.
c. Its variable cost of the product plus opportunity costs lost by the transfer.
d. Its variable cost plus an internal profit margin.
102.
In setting internal transfer prices, the maximum price that the purchasing division would
accept is:
a. A price that will result in a profit to the selling division.
b. A price that will result in a profit to the purchasing division.
c. Its variable cost of the product plus opportunity costs gained by the transfer.
d. Its external cost to purchase the product.
103.
Transfer pricing between divisions of multi-national companies is complicated by:

a. Fluctuations in tax rates between countries.
b. Labour and other cost considerations.
c. Supplier reliability.
d. Currency fluctuations.
9-22
ANSWERS TO MULTIPLE CHOICE QUESTIONS

Item
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
Ans.
d
b
c
d
d
c
b
c
b
a
c
c
Item
38.
39.
40.
41.
42.
43.
44.
45.
46.
47.
48.
49.
Ans.
d
d
d
c
b
d
d
d
b
d
d
d
Item
50.
51.
52.
53.
54.
55.
56.
57.
58.
59.
60.
61.
Ans.
a
d
d
d
d
c
b
c
d
c
a
c
Item
62.
63.
64.
65.
66.
67.
68.
69.
70.
71.
72.
73.
Ans.
b
d
d
c
a
c
d
c
b
d
c
b
Item
74.
75.
76.
77.
78.
79.
80.
81.
82.
83.
84.
85.
Ans.
d
c
b
d
b
d
d
b
b
b
a
d
Item
86.
87.
88.
89.
90.
91.
92.
93.
94.
95.
96.
97.
Ans.
Item
Ans.
a
c
c
c
b
d
b
b
d
c
d
c
98.
99.
100.
101.
102.
103.
b
b
b
c
d
a
Pricing
9-23
BRIEF EXERCISES
Brief Exercise 104
Talia Corp. produces digital cameras. For each camera produced, direct materials are $27, direct
labour is $15, variable manufacturing overhead is $18, fixed manufacturing overhead is $32,
variable selling and administrative expenses are $7, and fixed selling and administrative
expenses are $22.
Instructions
Calculate the target selling price assuming that a 40% mark-up on total per unit cost.
Solution Brief Exercise 104
Direct materials.................................................................................................................... $27
Direct labour........................................................................................................................... 15
Variable manufacturing overhead...........................................................................................18
Fixed manufacturing overhead...............................................................................................32
Variable selling and administrative expenses...........................................................................7
Fixed selling and administrative expenses.............................................................................22
Total unit cost........................................................................................................... $121
Total unit cost
$121
+
+
(Mark-up percentage X Total unit cost)

(40% X $121)
=
=
Target selling price

$169.40
Brief Exercise 105

Tina Co. expects to produce 75,000 products in the coming year and has invested $15,000,000 in
the equipment needed to produce the products. Tina requires a return on investment of 10%.
Instructions
What is Tina Cos ROI per unit?
ROI per unit
=
=
(Total investment X Desired ROI percentage)

Number of units
($15,000,000 X 10%)
75,000
$20
Brief Exercise 106

MagTag produces washing machines and dryers. The following per unit information is available
for washing machines: direct materials, $35; direct labour, $30; variable manufacturing overhead,
$18; fixed manufacturing overhead, $103; variable selling and administrative expenses, $17; fixed
selling and administrative expenses, $97. MagTag desires an ROI per unit of $75.
Instructions
Calculate MagTags mark-up percentage using a total cost approach.
9-24
The mark-up percentage would be:

$75
$35 + $30 + $18 + $103 + $17 + $97
25%
Brief Exercise 107

Ivy Company has invested $4,000,000 in assets to produce 25,000 units of its finished product.
Ivys budget for the year is as follows: net income, $750,000; variable costs, $2,625,000; fixed
costs, $500,000.
Instructions
Calculate each of the following:
a. Budgeted ROI.
b. Mark-up percentage using a total cost approach.
a.
ROI is equal to net income divided by invested assets. For Ivy Company budgeted ROI is:
Budgeted ROI = $750,000 $4,000,000 = 18.75%
b.
The mark-up percentage is equal to:

Net income
Total cost
For Ivy Company the budgeted mark-up percentage is:
$750,000
$2,625,000 + $500,000
24%
Brief Exercise 108

On a recent job repairing a small boat engine, Marine Repairs Company worked 16 hours and
used parts with a cost of $750. Marine Repairs Company charges $75 per hour of labour and
has a material loading charge of 55%.
Instructions
Calculate the total bill for repairing the small boat engine.
The total bill would equal:
(16 hours X $75) + $750 + ($750 X 55%) = $2,362.50
Brief Exercise 109
Two Wheel Green Machines manufactures and sells bicycles. The tire manufacturing division
sells its product to customers for $15 each. The variable cost per tire is $7.50, and fixed costs per
tire are $3.00. The bicycle assembly division has been buying tires from an outside source for
$14 each. Upper management wants the tire division to transfer 50,000 tires to the assembly
division within the company at a price of $12 per tire. The tire division is operating at full capacity.
Pricing
9-25
Instructions
Calculate the minimum transfer price that the tire division should accept.
The minimum transfer price is equal to the tire divisions variable cost plus its opportunity cost.
The opportunity cost is equal to its contribution margin on goods sold to external parties. Thus,
the minimum transfer price in this case is:
Minimum transfer price = $7.50 + ($15 $7.50) = $15.
Brief Exercise 110
Two Wheel Green Machines manufactures and sells bicycles. The tire manufacturing division
sells its product to customers for $15 each. The variable cost per tire is $7.50, and fixed costs per
tire are $3.00. The bicycle assembly division has been buying tires from an outside source for
$14 each. Upper management wants the tire division to transfer 50,000 tires to the assembly
division within the company at a price of $12 per tire. The tire division has sufficient excess
capacity to provide the 50,000 tires to the assembly division.
Instructions
Calculate the minimum transfer price that the tire division should accept.
If the tire division has excess capacity, then its opportunity cost is zero. In this case, the minimum
transfer price is:
Minimum transfer price = $7.50 + $0 = $7.50.
Brief Exercise 111
Sandbar Company, a division of Dudge Cars, produces automotive batteries. Sandbar sells the
batteries to its customers for $82 per unit. The variable cost per unit is $38, and fixed costs per
unit are $16. Top management of Dudge Cars would like Sandbar to transfer 30,000 special,
high-performance batteries to another division within the company. Sandbars variable cost on
these special batteries is $52 per unit. Sandbar is operating at full capacity.
Instructions
Calculate the minimum transfer price that Sandbar should accept.
The minimum transfer price is equal to Sandbars variable cost plus its opportunity cost. In this
case the minimum transfer price is:
Minimum transfer price = $52 + ($82 $38) = $96.
Brief Exercise 112
Fragmented Company has two divisions, A and B. Division A makes a part that Division B
currently purchases from an outside supplier for $80. Division B approaches Division A to
purchase the product internally.
Cost information on this part for Division A is as follows:
Variable manufacturing cost
$60 per unit
9-26
Variable selling costs

$20 per part
Fixed costs
$15 per unit
Division A is operating at full capacity and sells all of its output to external customers for $102 per
part.
Instructions
Calculate the minimum amount that Division A would accept to transfer the part to Division B.
Outside selling price includes variable selling costs of $20.
Therefore transfer at $102 20 = $82 and Division A is in the same position as if it sold to its
outside customer
Brief Exercise 113
Using the information above to calculate what the maximum price that Division B would accept
from Division A for the part.
Outside purchasing price of the part is currently $80. Division B would therefore not accept a
price higher than that.
Pricing
9-27
EXERCISES
Exercise 114
Trout Company is considering introducing a new line of pagers targeting the preteen population.
Trout believes that if the pagers can be priced competitively at $30, approximately 750,000 units
can be sold. The controller has determined that an investment in new equipment totalling
$3,750,000 will be required. Trout requires a minimum rate of return of 10% on all investments.
Instructions
Calculate the target cost per unit of the pager.
Solution Exercise 114 (6-10 min.)
Sales (750,000 $30)
Less desired ROI ($3,750,000 10%)
Target cost for 750,000 units
$22,500,000
375,000
$22,125,000
Target cost per unit = $22,125,000 750,000 = $29.50

Exercise 115
Rita Corporation produces commercial fertilizer spreaders. The following information is available
for Rita's anticipated annual volume of 600,000 units.
Per Unit
Total
Direct materials
$37
Direct labour
43
Variable manufacturing overhead
65
Fixed manufacturing overhead
$15,000,000
Variable selling and administrative expenses
73
Fixed selling and administrative expenses
11,400,000
The company has a desired ROI of 20%. It has invested assets of $325,000,000.
Instructions
a. Total cost per unit.
b. Desired ROI per unit.
c. Mark-up percentage using total cost per unit.
d. Target selling price.
Solution Exercise 115 (12 min.)
a. Total cost per unit:
Direct materials
Direct labour
Fixed manufacturing overhead ($15,000,000 600,000)
Fixed selling and administrative expenses ($11,400,000 600,000)
Per Unit
$ 37
43
65
25
73
19
$262
9-28
Desired ROI per unit = (20% $325,000,000) 600,000 = $108.33
$108.33 + $0
c. Mark-up percentage using total cost per unit =
$262
= 41 %
d. Target selling price = $262 + ($262 41%) = $369.42

Exercise 116
Goliath Corporation is in the process of setting a selling price for a new product it has just
designed. The following data relate to this product for a budgeted volume of 40,000 units.
Per Unit
Total
Direct materials
$15
Direct labour
35
12
$2,100,000
8
1,300,000
Goliath uses cost-plus pricing to set its target selling price. The mark-up on total unit cost is 15%.
Instructions
Calculate each of the following for the new product:
a. Total variable cost per unit, total fixed cost per unit, and total cost per unit.
c. Target selling price.
a. Direct materials
Direct labour

Fixed cost per unit
Fixed cost per unit
Total cost per unit
b. Total cost per unit
Mark-up
c. Total cost per unit
$70
85
$155
$155
15%
$ 23.25
$155.00
23.25
Total Costs
$2,100,000
1,300,000
$15
35
12
8
$70
Budgeted
Cost
Volume
Per Unit
40,000 = $52.50
40,000 = 32.50
$85
Pricing
9-29
$178.25
Exercise 117
Tree Top Company is in the process of setting a selling price for its newest model stunt kite, the
Looper. The controller of Tree Top estimates variable cost per unit for the new model to be as
follows:
Direct materials
Direct labour
$15
13
4
5
$37
In addition, Tree Top anticipates incurring the following fixed cost per unit at a budgeted sales
volume of 20,000 units:
Total Costs Budget Volume = Cost per Unit
$240,000
20,000
$12
260,000
20,000
13
Fixed cost per unit
$25
Tree Top uses cost-plus pricing and would like to earn a 12 percent return on its investment (ROI)
of $250,000.
Instructions
Calculate the selling price that would provide Tree Top a 12 percent ROI.
Solution Exercise 117 (6 - 10 min.)
$ 37.00
Fixed cost per unit
25.00
1.50
$ 63.50
*$250,000 .12 = $30,000; $30,000 20,000 = $1.50 per unit
Exercise 118
Greasy Spoon Service repairs commercial food preparation equipment. The following budgeted
cost data is available for 2012:
Time
Material
Charges
Charges
Technicians' wages and benefits
$600,000
Parts manager's salary and benefits
$ 72,000
Office manager's salary and benefits
112,000
18,000
Other overhead
48,000
110,000
Total budgeted costs
$760,000
$200,000
Greasy Spoon has budgeted for 10,000 hours of technician time during the coming year. It
desires a $64 profit margin per hour of labour and a 50% profit margin on parts. Greasy Spoon
estimates the total invoice cost of parts and materials in 2012 will be $500,000.
Instructions
a. Calculate the rate charged per hour of labour.
b. Calculate the material loading charge.
9-30
c.
Greasy Spoon has received a request from Lime Corporation for an estimate to repair a
commercial fryer. The company estimates that it would take 20 hours of labour and $8,000 of
parts. Calculate the total estimated bill.

a.
Total Cost
Hourly labour rate for repairs
Technicians' wages and benefits
Overhead costs
Other overhead
Per Hour
Charge
Total Hours
$600,000
10,000
$60.00
112,000
48,000
$760,000
10,000
10,000
10,000
=
=
=
11.20
4.80
76.00
64.00
$140.00
Profit margin
Rate charged per hour of labour
b.
Material
Total Invoice Cost,Loading
Parts and Materials
Charge
Material
Charges
Overhead costs
Parts manager's salary and benefits
Other overhead
$72,000
18,000
$90,000
110,000
$500,000
$500,000
Profit margin
Material loading charge
c. Job: Lime Corporation
Labour charges
20 hours @ $140
Material charges
Cost of parts and materials
Material loading charge (90% $8,000)
Total price of labour and materials
$2,800
$8,000
7,200
15,200
$18,000
Exercise 119
Forrest Painting Service has budgeted the following time and material for 2012:
BUDGETED COSTS FOR 2012
Painters wages and benefits

Service manager's salary and benefits
Office employee's salary and benefits
Cost of paint
Overhead (supplies, utilities, etc.)
Total budgeted costs
Time
Charges
$36,000
12,000
10,000
$58,000
Material
Charges
$21,000
3,000
50,000
8,500
$82,500
=
=
18%
22%
40%
50%
90%
Pricing
9-31
Forrest budgets 4,000 hours of paint time in 2012 and will charge a profit of $12 per hour, in
addition to a 25% mark-up on the cost of paint.
On February 15, 2012, Forrest is asked to prepare a price estimate to paint a building. Forrest
estimates that this job will take 12 labour hours and $600 in paint.
Instructions
a. Calculate the labour rate for 2012.
b. Calculate the material loading charge rate for 2012.
c. Prepare a time and materials price estimate for painting the building.
a. Computation of labour rate
Total Cost
Hourly labour rate for repairs
Painters' wages and benefits
Overhead costs
Other overhead
Total Hours
Per Hour Charge
$36,000
4,000
$9.00
12,000
10,000
$58,000
4,000
4,000
4,000
=
=
=
3.00
2.50
14.50
12.00
$26.50
Profit margin
Rate charged per hour of labour
b. Computation of material loading charge
Material
Charges
Overhead costs
Service manager's salary and benefits
Other overhead
$21,000
3,000
24,000
8,500
$32,500
Material
Loading
Charge
Total Invoice Cost

of Paint
$50,000
50,000
50,000
Profit margin
Material loading charge
=
=
=
48%
17%
65%
25%
90%
c. Price estimate for time and materials

Job: Paint building
Labour charges: 12 hours @ $26.50
Material charges
Cost of paint
Material loading charge (90% $600)
Total price of labour and materials
$ 318
$600
540
1,140
$1,458
Exercise 120
Rose Corporation manufactures state-of-the-art DVD players. It is a division of Sany TV, which
manufactures televisions. Rose sells the DVD players to Sany, as well as to retail stores. The
following information is available for Rose's DVD player: variable cost per unit $150; fixed costs
9-32
per unit $75; and a selling price of $400 to outside customers. Sany currently purchases DVD
players from an outside supplier for $390 each. Top management of Sany would like Rose to
provide 20,000 DVD players per year at a transfer price of $150 each.
Instructions
Calculate the minimum transfer price that Rose should accept under each of the following
assumptions:
a. Rose is operating at full capacity.
b. Rose has sufficient excess capacity to provide the 20,000 players to Sany.
a. The minimum transfer price is $400 [$150 + ($400 $150)], the outside market price, since
Rose is operating at full capacity.
b. The minimum transfer price is $150, the variable cost of the DVD players, since Rose has
excess capacity. However, since the market price is $390 (Sany's current cost); Rose should
be able to negotiate a price much higher than $150.
Exercise 121
Green Grass Co., a division of Lawn Supplies, Inc., produces lawn mowers. Green Grass sells its
lawn mowers to home improvement stores, as well as to Lawn Supplies, Inc. The following
information is available for Green Grass mowers:
Fixed costs per unit
$ 230
150
Selling price per unit
500
Lawn Supplies, Inc. can purchase comparable lawn mowers from an outside supplier for $475. In
order to ensure a reliable supply, the management of Lawn Supplies, Inc. ordered Green Grass to
provide 65,000 lawn mowers per year at a transfer price of $475 per unit. Green Grass is
currently operating at full capacity. It could avoid $10 per unit of variable selling costs by selling
internally.
Instructions
a. Calculate the minimum transfer price that Green Grass should be required to accept.
b. Calculate the increase (decrease) in contribution margin for Lawn Supplies, Inc. for this
transfer.
a. The minimum transfer price that Green Grass should accept is:
[($150 $10 + ($500 $150)]= $490
b. The decrease in contribution margin per unit to Lawn Supplies, Inc. is:
Contribution margin lost by Green Grass ($500 $150)
Increased contribution margin to Lawn Supplies ($475 $140)
Net decrease in contribution margin
Total contribution margin decrease is:
$15 65,000 units = $975,000
$350
335
$ 15
Pricing
9-33
Exercise 122
Canadas Tires is a division of the Wheels To Go Company. Canadas Tires produces bicycle tires
in its automated plant in Canada. Fixed costs per tire are $5, and variable costs are $2 per tire.
The tires are shipped to Wheels To Gos plant in Africa where bicycles are assembled and sold
locally at a sales price of $50 each. Fixed costs to make the bicycles are $10 per unit and
variable costs per unit are $15 plus the cost of the tires. Wheels To Go has a tax rate of 30% in
Canada, and 20% in Africa.
Instructions
a. Calculate the after tax income for Canadas Tires, the African assembly division, and the
company as a whole if 100,000 tires are transferred at Canadas Tires full cost. Assume the
100,000 tires are all used to produce 50,000 bicycles.
b. Calculate the after tax income for Canadas Tires, the African assembly division, and the
company as a whole if 100,000 tires are transferred at 110% of Canadas Tires full cost.
Assume the 100,000 tires are all used to produce 50,000 bicycles.
c. What would be your recommendation to Wheels To Go?
a. Canadas Tires
Sales (100,000 tires X $7/tire)
Less expenses (100,000 X $7/tire)
Net Income
Assembly Division
Sales (50,000 bicycles X $50/bicycle)
Less expenses
Tires (100,000 tires X $7/tire)
Other Variable (50,000 bicycles X $15/bicycle)
Fixed Costs (50,000 bicycles X $10/bicycle)
Income before tax
Income tax at 20%
Net Income
$700,000
700,000
$
0
$2,500,000
$700,000
750,000
500,000
1,950,000
550,000
110,000
$440,000
Wheels To Gos Net Income $0 + $440,000 = $440,000.

b. Canadas Tires
Sales (100,000 tires X $7/tire X 1.10)
Less expenses (100,000 X $7/tire)
Income before tax
Income tax at 30%
Net Income
Assembly Division
Sales (50,000 bicycles X $50/bicycle)
Less expenses
Tires (100,000 tires X $7.70/tire)
Other Variable (50,000 bicycles X $15/bicycle)
Fixed Costs (50,000 bicycles X $10/bicycle)
Income before tax
Income tax at 20%
Net Income
$770,000
700,000
70,000
21,000
$49,000
$2,500,000
$770,000
750,000
500,000
2,020,000
480,000
96,000
$384,000
9-34
Wheels To Gos Net Income $49,000 + $384,000 = $433,000.

c. Wheels To Go should transfer the tires at full cost resulting in zero net income in Canada and
therefore no tax owing in Canada. By locating the profit in the location with the lower tax
rate, Wheels To Go will pay a lower total tax amount, resulting in a larger after tax income.
Exercise 123
International Chemicals is a division of World Wide Chemicals. It produces HDL which is a
ingredient used in many products. Variable costs to produce HDL include $7 per litre
manufacturing costs, and $2/litre selling expense. International Chemicals fixed costs are
$100,000. It currently sells 75,000 litres of HDL to customers for $12/litre.
EKP is another division of World Wide Chemicals. It uses HDL, and has been sourcing its needs
from an outside supplier for $10/litre.
Instructions
a. What is the minimum price International Chemicals would be willing to sell HDL to EKP if it
has sufficient capacity to satisfy demand from both EKP and other customers?
b. What is the highest price EKP would be willing to pay International Chemicals for HDL?
c. If the transfer does occur, what would be the transfer price?
d. If International Chemicals has capacity to produce 75,000 litres of HDL, and EKP needs
10,000 litres, what is the minimum price International Chemicals would be willing to accept?
a. International Chemicals should be willing to sell HDL to EKP at its variable cost of $9/litre.
b. EKP will not be willing to pay International Chemicals more than $10/litre, which is the price it
can purchase HDL from other sources.
c. The transfer would occur, with a price somewhere in the $9 to $10 per litre range.
d. In order to satisfy EKPs demand for 10,000 litres, International Chemicals would lose sales of
10,000 litres. Therefore, the minimum transfer price would be variable cost + opportunity cost,
or $9/litre + ($12 - $9)/litre = $12 per litre.
Exercise 124
The following information is available for a product manufactured by Gardenia Corporation:
Per Unit
Total
Direct materials
$62.50
Direct labour
47.50
15.00
$250,000
Variable selling and admin. expenses
10.00
Fixed selling and admin. expenses
55,000
Gardenia has a desired ROI of 16%. It has invested assets of $8,250,000 and expects to produce
2,000 units per year.
Instructions
Pricing
9-35

a. Cost per unit of fixed manufacturing overhead and fixed selling and administrative expenses.
c. Mark-up percentage using the absorption cost approach.
d. Mark-up percentage using the variable cost-plus approach.
$250,000
a. Fixed manufacturing overhead = = $125 per unit
2,000
$55,000
Fixed selling and administrative expenses per unit = = $27.50 per unit
2,000
16% $8,250,000
b. Desired ROI per unit = = $660 per unit
2,000
$660 + ($10 + $27.50)
c. Absorption cost mark-up percentage = = 279%
$62.50 + $47.50 + $15 + $125
$660 + ($125 + $27.50)
d. Variable cost-plus mark-up percentage = = 602%
$62.50 + $47.50 + $15 + $10
Exercise 125
Peachtree Doors, Inc. is in the process of setting a target price on its newly designed patio door.
Cost data relating to the door at a budgeted volume of 5,000 units is as follows:
Direct materials
Direct labour
Per Unit
$250
170
80
Total
$500,000
25
375,000
Peachtree uses cost-plus pricing that provides it with a 25% ROI on its patio door line. A total of
$4,000,000 in assets is committed to production of the new door.
Instructions
a. Calculate each of the following under the absorption approach:
i. Mark-up percentage needed to provide desired ROI.
ii. Target price of the patio door.
9-36
b. Calculate each of the following under the variable cost-plus approach:

i. Mark-up percentage needed to provide desired ROI.
ii. Target price of the patio door.
a. Absorption approach
i. Computation of unit manufacturing cost:
Direct materials
Direct labour
Fixed manufacturing overhead ($500,000 5,000)
Total manufacturing cost
Per Unit
$250
170
80
100
$600
Computation of mark-up percentage to provide a 25% ROI:

Mark-up
[25% ($4,000,000 5,000)] + [$25 + ($375,000 5,000)]
$300
Percentage = = = 50%
$600
$600
ii. Computation of target price:
Target price: $600 + (50% $600) = $900
b. Variable cost-plus approach
i. Computation of unit variable cost:
Direct materials
Direct labour
Total variable cost
Per Unit
$250
170
80
25
$525
Computation of mark-up percentage to provide a 25% ROI:

Mark-up
[25% ($4,000,000 5,000)] + [($500,000 5,000) + ($375,000 5,000)]
Percentage =
$525
$375
= = 71.43%
$525
ii. Computation of target price:
Target price: $525 + (71.43% $525) = $900
Exercise 126
Sani Sanukesh operates a catering company. Sani provides food and servers for parties; she also
rents tables, chairs, linens, chocolate fountains, table ware, and recommends florists on
occasion. Eduardo and Griselda Quintanilla contacted Sani about catering for their daughters
wedding. They have requested an open bar, appetizers for 300 guests, an exquisite 3-layer
wedding cake, and 40 tables with colourful linens, fine china and crystal stemware. Sani created
the following bid for the Quintanillas:
Pricing
9-37
Food: (300 guests x $7.50) $2,250

Wedding cake:
$150
Beverages: (300 x $5)
$1,500
Servers (12 x 4 hours x $10) $480
Bartender (1 x 3 hours x $12)$36
Linen Rentals:
$80
Table Rentals:
$200
Dinnerware Rentals:
$80
Glassware Rentals:
$80
Total
$4,856
Imagine that the Quintanillas nearly faint when they are presented with the bid. Eduardo suggests
that their target costs for their daughters wedding was $3,750, and no more. How could Sani
work with the parents to reduce costs?
Sani will need to meet with the Quintanillas to identify which features of the reception are nonnegotiable for the family, and then model other costs around those central features. For example,
if lavish dinnerware is essential, then that will be kept, but perhaps the wedding cake could be
scaled back, or turned into festive cupcakes. In addition, the length of the party could be reduced
by an hour, which would reduce costs for servers and the bartender. Its possible that the
Quintanillas could bring in their own glassware and linens. Finally, the guest list could be pared
down to 250 for a substantial savings. Others may consider cutting the guest list as a starting
point.
Exercise 127
Quick Konstruct builds custom, high-end homes. Each home requires a bid, and Quicks bidding
practise is to estimate the costs of materials, direct labour and subcontracting fees. These are
totalled and mark-up is applied to cover overhead and profit. In the next year, Quick believes it
will be the successful bidder on 10 jobs with the following total revenues and costs:
Revenues
Materials
Direct labour
Subcontractors
Excess
$648,000
$200,000
$250,000
$150,000
$600,000
$48,000
The excess is created to cover overhead and profits.

Instructions
a. What is the mark-up percentage on total direct costs?
b. If Quick is asked to bid on a job with estimated direct costs of $55,000, what is the amount of
the total bid? If the customer complains that the profit is too high, how might Quick counter
that comment?
a. Mark-up percentage is $48,000/$600,000 = 8%.
9-38
b.
Bid = $55,000 x 1.08 = $59,400.

Quick should remind the customer that the 8% mark-up on costs is not purely profit, since it
first has to cover Quicks overhead. (In the construction industry, a mere 8% to cover
overhead and profit is rather low.)
Exercise 128
The Doormat Company has two divisions, Doors and Mats. The Door Division has the capacity
to make 100,000 Doors and regularly sells 90,000 doors each year to the outside market.
Information about the doors is as follows:
Selling price
$100 per door
Variable manufacturing costs
$75 per door
The Mat Division currently buys 20,000 doors from an outside supplier for $90 each and would
like to buy them from the Door Division. They have suggested a price of $80 per door.
Instructions
Calculate the change in net income for the Doormat Company if the transfer between divisions
takes place at that price.
Savings by not purchasing outside 20,000 x $90 =
$1,800,000
Variable cost of the doors 20,000 x $75 =
(1,500,000)
Contribution lost on regular sales 10,000 x ($100 - $75) = (250,000)
Income effect
$ 50,000
Exercise 129
The Sunrise Mattress Company uses transfer pricing for all work in process transfers between its
divisions. Senior management believes that the transfer price is an important tool to motivate
appropriate behaviour and believes that each division should negotiate its prices when a transfer
takes place. To make the mattresses that the company sells, the Spring Division buys processed
cloth padding from an outside supplier.
Cost information on the foam produced in the Foam Division is as follows:
Raw material costs
$10 per tonne
Variable manufacturing costs
$17 per tonne
Fixed manufacturing costs
$15 per tonne
Variable selling costs
$4 per tonne
Outside selling price
$40 per tonne
Annual production capacity
100,000 tonnes
The Foam Division currently produces and sells at its capacity.
Instructions
If the Spring Division were to change from cloth padding to foam padding for its mattresses,
calculate the transfer price that the Foam Division would accept.
As the Foam Division is operating at full capacity, it would accept its current selling price less any
avoidable costs, which are the selling costs. $40 - $4 = $36.
All other costs are irrelevant to the decision.
Pricing
9-39
COMPLETION STATEMENTS
130.
The difference between the target price and the desired profit is the _________________
cost of the product.
131.
In the cost-plus pricing formula, the target selling price equals cost + (________________
cost).
132.
The _______________ pricing approach has a major advantage: it is simple to calculate.
133.
Under the time and material pricing approach, the material charge is based on the cost of
direct materials used and a material __________________ for related overhead costs.
134.
The transfer of goods between divisions of the same company is termed _____________
sales.
135.
The three approaches for determining a transfer price are: negotiated,

________________ based, and _________________ based transfer prices.
136.
To ensure that the selling division attempts to control its costs, the transfer price should be
based on _________________ cost instead of actual cost.
137.
The formula for the minimum transfer price is: Minimum transfer price = Variable cost +
___________________.
138.
__________________ involves contracting with an external party to provide a good or

service, rather than performing the work internally.
139.
The __________________ approach is consistent with generally accepted accounting

principles because it defines the cost base as the manufacturing cost.
9-40
ANSWERS TO COMPLETION STATEMENTS

130. target
131. mark-up percentage
132. cost-plus
133. loading charge
134. internal
135. cost, market
136. standard
137. opportunity cost
138. outsourcing
139. absorption cost
Pricing
9-41
MATCHING
140.
Match the items in the two columns below by entering the appropriate code letter in the
space provided.
A.
B.
C.
D.
Cost-plus pricing
Market-based transfer price
Mark-up
Negotiated transfer price
E.
F.
G.
H.
Outsourcing
Time and material pricing
Virtual companies
____
a. Contracting with an external party to provide a good or service.
____
b. An approach to cost-plus pricing that uses two pricing rates.
____
c. Product's selling price is determined by adding a mark-up to a cost base.
____
d. Transfer price is determined by agreement of division managers.
____
e. Companies that have no manufacturing facilities.
____
f.
____
g. Price that will provide the desired profit on a product.
____
h. Transfer price is based on existing prices of competing products.
Percentage applied to a product's cost.
9-42
ANSWERS TO MATCHING
a.
b.
c.
d.
E
G
A
D
e.
f.
g.
h.
H
C
F
B
Pricing
9-43
SHORT-ANSWER ESSAY QUESTIONS

Short Answer Essay 141
A variation on cost-plus pricing is time and material pricing. Under this approach, two pricing rates
are set. Explain where this approach is used and identify the steps involved in time and material
pricing. Also explain what the material loading charge covers and how it is expressed.
Solution Short Answer Essay 141
The time and material pricing approach is used often in service industries, especially professional
firms and consulting firms. This approach involves three steps: (1) calculate the labour charge per
hour, (2) calculate the charge for obtaining and holding materials, and (3) calculate the charges
for a particular job. The material loading charge covers the costs of purchasing, handling, and
storing materials, plus any desired profit margin on the materials. It is expressed as a percentage
of the total estimated costs of parts and materials.
Short Answer Essay 142
There are three possible approaches for determining a transfer price: negotiated, cost-based,
and market-based transfer prices. Explain how the transfer price is determined under each of the
approaches.
Solution Short Answer Essay 142
Under the negotiated transfer price approach, the transfer price will range between the external
purchase price per unit and the sum of unit variable cost and unit opportunity cost. In the costbased approach, the transfer price is based on either the full cost or the variable cost of the
selling division. Under the market-based approach, the minimum transfer price is the unit variable
cost plus the unit opportunity cost.
9-44
MULTI PART QUESTION

Multi Part Question 143
Elektroniks Company has two divisions, A and B. Division A makes a silicon part R27 which
cannot be acquired from any other manufacturer. It sells this product for $10.00 and the variable
cost of production is $7.25.
Due to a downturn in demand, Division B is operating at only half of its capacity and has made a
bid on a job that it desperately needs to win. The job would contain part R27 and the cost break
down of the bid is as follows:
Part R27
Other parts required
Variable costs of production
Fixed factory overhead
Variable selling & admin
Profit component
Bid price
$8.00
$10.00
$30.00
$8.00
$15.00
$ 5.00
$76.00
Instructions
a. Should the A Division transfer part R27 to Division B? Why or why not?
b. Discuss whether a transfer is in the best interest of Elektroniks Company as a whole.
Solution Multi Part Question 143
a. If Division A is operating at full capacity, then the minimum transfer price will be $7.50 if
Division A has sufficient capacity to supply the part to B, then the minimum transfer price will
be As variable costs of $7.25
Otherwise, the maximum price that B would accept is $8 + $5 = $13.
b.
If the job is only a one-time situation and does not result in A having to lose its regular
customers, the transfer is in Elektroniks long term interest.
If the bid results in a long-term relationship, then the transfer will also be in Elektroniks
interest since any lost contribution margin from As customers will be picked up on a recurring
basis from Bs relationship.
But if it is only a one-time contract and A has to turn away customers, the company has to be
assured that it can recover those customers down the road.
Pricing
9-45
Legal Notice
Copyright 2012 by John Wiley & Sons Canada, Ltd. or related companies. All rights
reserved.
The data contained in these files are protected by copyright. This manual is furnished
under licence and may be used only in accordance with the terms of such licence.
The material provided herein may not be downloaded, reproduced, stored in a retrieval
system, modified, made available on a network, used to create derivative works, or
transmitted in any form or by any means, electronic, mechanical, photocopying,
recording, scanning, or otherwise without the prior written permission of John Wiley &
Sons Canada, Ltd.

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CHAPTER 9

SUMMARY OF STUDY OBJECTIVES BY QUESTION TYPE

CHAPTER STUDY OBJECTIVES

Use time-and-material pricing to determine the cost of services provided. Under

Determine a transfer price using the negotiated, cost-based, and market-based

Test Bank for Managerial Accounting, Third Canadian Edition

Explain issues involved in transferring goods between divisions in different

Test Bank for Managerial Accounting, Third Canadian Edition

ANSWERS TO TRUE-FALSE STATEMENTS

Test Bank for Managerial Accounting, Third Canadian Edition

MULTIPLE CHOICE QUESTIONS

In most cases, prices are set by the

Prices are set by the competitive market when

In cost-plus pricing, the target selling price is calculated as

variable cost per unit.

The cost-plus pricing approach's major advantage is

Blue Ribbon Company's mark-up percentage would be

The target selling price for this product is

Test Bank for Managerial Accounting, Third Canadian Edition

Use the following information for questions 38-39

Red Grass Company's mark-up percentage would be

The target selling price for this television is

The last step in determining the material loading charge percentage is to

add a desired profit margin on the materials themselves.

Use the following information for questions 45-47

Wheels N Spokes labour charge in 2012 would be

Test Bank for Managerial Accounting, Third Canadian Edition

negotiations often lead to different pricing strategies from division to division.

negotiated price approach.

The negotiated transfer price approach should be used when

Use the following information for questions 62-63

Test Bank for Managerial Accounting, Third Canadian Edition

Transfers between divisions located in countries with different tax rates

Which of the following is consistent with generally accepted accounting principles?

The first step in the absorption cost approach is to calculate the

In the absorption cost approach, the mark-up percentage covers the

In the variable cost-plus approach, the mark-up percentage covers the

The mark-up percentage denominator in the variable cost-plus approach is the

Test Bank for Managerial Accounting, Third Canadian Edition

variable costs per unit.

Use the following information to answer questions 85 to 89

Test Bank for Managerial Accounting, Third Canadian Edition

It depends on the negotiation skills of the division managers

Why is transfer pricing important?

What should be the objective(s) of a firms transfer pricing policy?

Test Bank for Managerial Accounting, Third Canadian Edition

What is a critical reason for a company to use cost-plus pricing?

Market-based prices are least likely to be influenced by:

Variable cost-plus pricing is most effective when a company:

Market-based pricing is influenced by all of the following except:

Time and material pricing would be best suited to a:

increases awareness within the company of activity in the various divisions.

Transfer pricing between divisions of multi-national companies is complicated by:

Test Bank for Managerial Accounting, Third Canadian Edition

ANSWERS TO MULTIPLE CHOICE QUESTIONS

(Mark-up percentage X Total unit cost)

Target selling price

Brief Exercise 105

(Total investment X Desired ROI percentage)