Opticon Up To Date 20160816

Cabled scanners
Internal
use only
OPI-3601
Redesign and Website
2D CMOS Imager
Update August 2016

Genda dolupta simagnam imolore explacerro
berumenti corature, iusam renihil ignate aligend
conet dolut hicatio. Litiisitiae present ea porae.
They didnt
sell me a device,
they gave me
a solution
Content
Introduction
Tagline
Logo
Color
Typography
Photography
WebsiteUpdate August 2016
Introduction
The modern buyer is more knowledgeable and

well-researched than ever before. The buyer now
completes as much as 57% of the purchase decision
before even engaging with the sales manager.
As a result, the sales rep has had to shift the
emphasis on to customer wants and needs rather
than stressing product benefits and features, the
so called solution selling. For many years sales
has focused on earning trust, be highly involved,
be educated on all levels and present buyers with
value-adding content to help identify buyers need.
Opticons internal and external communication has
to support that process. Currently we communicate
in a very product detailed way and use platforms
that do not meet modern requirements. Time
to change by starting redesigning our presence
and implementing a new website to make us
futureproof.
Mission Statement
Definition: a mission statement is a short
statement produced by an organization that
sums up its reason for being and its goals and
principles. A mission statement tells the reader
what they should expect when dealing with this
organization, and helps guide decisions made by
those within the organization.
Identifying our customers needs since 1976.

From the start, over 40 years ago, Opticon has been one of the first companies in the world
to specialize in the manufacturing of barcode scanners. At the time barcode scanning was a
revolutionary new technology to identify information at any location. Inventory management,
asset management, order picking; all these disciplines made huge progress on efficiency thanks to
Opticons barcode scanners.
From this pioneering stage we have evolved into an international supplier of a wide range of 1D
and 2D scanning solutions, including point-of-sale scanners, rugged mobile devices and pocketsized Bluetooth scanners. These innovative answers to practical demand on the workplace has
seen our presence expand to over 65 countries.
Mission Statement
As a result, thousands of companies have identified Opticon as a trustworthy partner. We produce

reliable identification devices, but always with the understanding that they are merely a means to
an end.
Our real product is the ability to see and hear our customers needs and to provide them with the
best suitable solution for real life practice.
This, combined with a flexible and transparent operation, defines us as a company. This is our
unique selling point. From those early days when we made a huge impact with our automatic
identification equipment, up until today we provide new solutions for Electronic Shelf Labels and
Digital Signage.
It proves that professionalism and dedication are still valued in a highly competitive market.
Lets always remind ourselves, as well as our customers, that we make the difference!
Tagline
Definition: taglines fulfill a very important

purpose: they let you quickly and efficiently
sum up what your company is all about.
We have a new logo for more than a year
now, an established name since 1976, but does
our name or logo tell you anything about the
brands personality? Taglines take out the
guesswork and make a companys message
crystal clear in explicit terms.
A tagline helps to set you apart from other
companies that provide similar products.
Taglines also have the potential to build
value over time. When you use a tagline for
long enough, it can become one of the most
memorable parts of your identity. Audiences
may even become more likely to remember
your tagline than your company name.
6
Tagline
These three verbs describe our business. From

scanner devices (scan) to electronic shelf labels
(communicate), all our solutions provide the
link (connect) between technology and the
continuing demand for information.
But beside the complete description of
our product range, these three words also
represent our mentality. Characteristic for
Opticon is the ability to see and hear (scan) our
customers needs, and to link (connect) them to
the best suitable solution in a transparent and
flexible manner (communicate).
Opticon
We Scan,
Connect and
Communicate
Adding the word we makes it personal

and exclusive for Opticon.
Logo
Always use the blue logo on a white

background
When using the Opticon blue background, always use the

white logo
Cabled scanners
Use the black logo on a white background

only when a black/white artwork is used
Use the white logo on a black background
OPI-3601
2D CMOS Imager
Do not use

Use the white logo on a photographic background when the

blue logo is not clearly visible
Opticon Color
PMS 300U
CMYK 100-50-0-0
RGB 0-110-182
HEX #006eb6
Blue is the main color for the

Opticon brand. To be used as
background color for designs,
logo, headlines, sublines,
taglines, links, etc.
In development
Supporting Color
Product Segment Displays
(ESL&DS)
In development
Supporting Color
Product Segment Handheld
(companion scanners, cabled
and wireless scanners)
CMYK 0-0-0-100
RGB 0-0-0
HEX #000000
T
F
A
R
Color for body text and

headlines. For body text a
percentage of black is allowed
only when readable.
In development
Supporting Color
Product Segment OEM
Products (Engines, Stationary)
In development
Supporting Color
Product Segment Terminals
Typography
We currently use a narrow kind of font and will shift
to a more modern font which is user friendly. This font
has a relatively broad design with a reasonably high
x-height and wide apertures.
Example text styling

Below is a sample featuring usage of the Gotham
corporate typefaces.
Gotham Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789@$%&(+?)
Gotham Light
0123456789@$%&(+?)
A
R
Gotham Bold
0123456789@$%&(+?)
T
F
This headline is shown in Gotham Bold, with a

100% blue
This body copy is shown in Gotham Regular, set at
10pt on 15pt leading. Gotham Light is optional. There
are no strict rules for alignment of the lines, which can
be left, right or center, but not justified. Avoid long
lines lengths which are difficult to read. Gotham is the
only typeface to be used for all communication.
Summary
Graphic/print Gotham
Web only
Proxima Nova
Digital default Arial
For all web-related materials we use the font Proxima Nova.

If both Gotham and Proxima Nova are not available, font Arial is default. In order to maintain maximum
visual consistency throughout the brand, do not use any other typefaces when using Arial.
10
Photography
We have a poor database of images that suit the current
market perspective. Therefore various photoshoots are
planned to build up an image library to use in various
communication tools. We will have 4 categories as
described below.
Cabled scanners
OPI-3601
2D CMOS Imager
They didnt
sell me a device,
they gave me
a solution
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berumenti corature, iusam renihil ignate
aligend ebisquunt quo es derum eum quam
aditatibus conet dolut hicatio. Litiisitiae pres
ea porae la everibe ar alitiae quibus.
aligend conet dolut hicatio. Litiisitiae pres
ea porae aligend ebisquunt quo.
Highlights
High speed scanning
Data editing program
LED aiming
Plug & play
1.5 m drop proof
Quote
Quotations can provide
important pieces of
evidence and lend fresh
voices and perspectives
to our solutions. These
images will accompany
quotes from customers
or general quotes.
Market moods
Wide shots of the various
markets in our industry,
e.g. retail, post, hospitals,
etc.
Daily practice
Zoomed in on our
solutions in action.
Products
High quality imaging
of various angles of
our products. Including
accessories.
11
Website
We are currently developing an entirely new global

(except Japan) website.
For this process a lot of elements come together. Think
of the used platform, images, mapping, naming, content,
etc. To redesign our RMA process, manual downloads,
etc, we need to review the internal processes as well.
You can imagine that a lot of colleagues/departments
are involved in this process.
This massive project is divided into two main parts:
A. Basic website with all necessary functionalities
B. Customer portal and future components
Launch
The first launch will be part A of this project. We aim to
have this live at end November 2016. Followed by the
various components of part B as soon as they are ready.
Multi language
After the launch of part B we will add other languages
to the website. This will be a selection of the frequently
used languages and current regional websites which will
shift to this global website www.opticon.com.
Never finished
Dont forget that a website is never finished. Key is to
keep it maintained obviously, but also to change and
optimize it constantly for search engine optimization.
Your valued input is always welcome!
12
Website
A: Basic functionalities
New platform which is future proof
Responsive website (suitable for PC, tablet and
mobile use)
Solution solving instead of product orientated
Generate leads by collecting data and call-to-action
Strengthen our image and brand awareness
Informative website
Incorporate social media
Search engine optimization
Incorporate wiki
B: Future components
My Opticon - a platform where our dedicated
resellers (and colleagues) can view their:
- orders - info from Jeeves
- invoices - info from Jeeves
- RMA requests - updated and new design
- download product images
Languages
Future: Opticonfigure - updated and new design
Future: Newsletter functionality
T
F
A
R
13
We need your support and input!

Please send any thoughts, ideas, useful content, quotes,
case study material, etc. to [email protected]
Many thanks!
14

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Cabled scanners

Update August 2016

The modern buyer is more knowledgeable and

Identifying our customers needs since 1976.

As a result, thousands of companies have identified Opticon as a trustworthy partner. We produce

Definition: taglines fulfill a very important

These three verbs describe our business. From

Adding the word we makes it personal

Always use the blue logo on a white

When using the Opticon blue background, always use the

Use the black logo on a white background

Use the white logo on a black background

Genda dolupta simagnam imolore explacerro

Use the white logo on a photographic background when the

Blue is the main color for the

Color for body text and

Example text styling

This headline is shown in Gotham Bold, with a

For all web-related materials we use the font Proxima Nova.

We are currently developing an entirely new global

We need your support and input!

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