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    Walt Disney

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    Anil Kumar Motreddy
    Disney has a unique approach to human resources that focuses on finding candidates that fit their culture and values. They train employees extensively to perform their roles to a high standard through their Disney University program. Disney also communicates their mission of creating happiness and exceeding expectations to all employees. They view employees as their first customers and create a rewarding work environment where jobs are celebrated.

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    © All Rights Reserved
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    Walt Disney

    Uploaded by

    Anil Kumar Motreddy
    1K views7 pages
    Disney has a unique approach to human resources that focuses on finding candidates that fit their culture and values. They train employees extensively to perform their roles to a high standard through their Disney University program. Disney also communicates their mission of creating happiness and exceeding expectations to all employees. They view employees as their first customers and create a rewarding work environment where jobs are celebrated.

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    Disney has a unique approach to human resources that focuses on finding candidates that fit their culture and values. They train employees extensively to perform their roles to a high standard through their Disney University program. Disney also communicates their mission of creating happiness and exceeding expectations to all employees. They view employees as their first customers and create a rewarding work environment where jobs are celebrated.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    1K views7 pages

    Walt Disney

    Uploaded by

    Anil Kumar Motreddy
    Disney has a unique approach to human resources that focuses on finding candidates that fit their culture and values. They train employees extensively to perform their roles to a high standard through their Disney University program. Disney also communicates their mission of creating happiness and exceeding expectations to all employees. They view employees as their first customers and create a rewarding work environment where jobs are celebrated.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 7

    THE WONDERFUL WORLD OF HUMAN RESOURCES

    AT DISNEY

    Indian Institute of Management, Bangalore

    Assignment on
    Human Capital Management and
    Leadership Development

    Student Id
    GMAE0202

    GMAE0202

    Student Name
    Anil Kumar Motreddy

    Student E-mail Id
    [email protected]

    Anil Kumar Motreddy

    THE WONDERFUL WORLD OF HUMAN RESOURCES


    AT DISNEY
    1. How is the HR different in Walt Disney compared to
    other firms?
    HR at Disney has given more emphasis on how can a
    candidate be well educated about Disneys culture and value
    system before he/she is on board. To find out a proper match
    a unique selection process at Disney was really different
    from other farms.
    HR at Disney builds and encourages the leadership to be
    people oriented. Unique HR practices and process has
    delighted all cast members and eventually delighting and
    exceeding expectation of their customers across globe.
    HR at Disney strived to set a high standard of excellence by
    maintaining high-quality standards across all product
    categories.
    Each cast member was trained to perform for the roles they
    would be playing while onstage. This shows HR at Walt
    Disney ensures right person for the right role.
    Created a holistic partnership between employees and
    company leaders.
    HR at Disney was committed to provide a rewarding,
    inclusive and supportive work environment. Recognizing a
    job well done was a leadership practice and was achieved
    with sincerity.

    GMAE0202

    Anil Kumar Motreddy

    THE WONDERFUL WORLD OF HUMAN RESOURCES


    AT DISNEY

    2. What are some of the unique HR practices that it


    adopts to recruit, train and develop its employees?

    The casting center building was designed to give hints to the


    interviewee about the organization culture, belief and
    values. The building hallway walls, ceilings and floors
    featured Disney characters and film scenes to give a feel of
    everything Disney.
    Give pre-hand experience to the applicant regarding
    Disneys heritage, regulation and terms of employment.
    Created a reward program for cast members doing a great
    job and success was celebrated.
    A specially designed place to train and develop new cast
    members before they are deployed in actual job called
    Disney University.
    Management supported customized training program,
    education reimbursement, Professional/career development
    for employees.

    GMAE0202

    Anil Kumar Motreddy

    THE WONDERFUL WORLD OF HUMAN RESOURCES


    AT DISNEY
    3. How is the leadership Vision, Mission and Strategy
    communicated to all its employees?
    Mission Statement: The mission of The Walt Disney
    Company is to be one of the world's leading producers
    and providers of entertainment and information. Using
    our portfolio of brands to differentiate our content,
    services and consumer products, we seek to develop
    the most creative, innovative and profitable
    entertainment experiences and related products in the
    world."
    Vision statement: Creating happiness for the people
    who visit the park by exceeding their expectation. The
    mission and vision statements for Disney work together.
    The vision provides the company with a plan for the
    future while the mission statement outlines the
    companys current business and purpose.
    Strategy: The Disney brothers strategy was to exceed
    customer expectations through strict attention to detail
    and policies and procedures designed to deliver quality.
    They believed that the cast members must be
    enamored with being part of Disney and embrace the
    farms purpose to bring entertainment to young and
    old- to make people happy.
    There were different ways Disney communicated the
    leaders Mission, Vision and strategy, following are
    more significant ways Disney was successful.

    GMAE0202

    Anil Kumar Motreddy

    THE WONDERFUL WORLD OF HUMAN RESOURCES


    AT DISNEY

    4. What other unique features strikes you when you


    compare Walt Disney with any other company?
    Disney people philosophy - Good human relationships is
    the corner stone.
    WDC considered its cast members as its first
    customers. They believed this impacted in a big way to
    their success.
    Disney created its own language.
    The idea that a role should play to cast members
    strength and they had a place of every kind.
    Designed a separate casting center that gives a hint
    that Disney was about magic and make believe.
    Created a University were new cast members can
    rehearse for performance and practice

    5. How did Walt Disney survive after the new Chairman


    and CEO and the president & COO were appointed?
    What unique skills did they bring to the table?

    GMAE0202

    Anil Kumar Motreddy

    THE WONDERFUL WORLD OF HUMAN RESOURCES


    AT DISNEY
    Disney expanded under Michael Eisner and Frank Wells into a
    Media empire by 2012. Disneys world wide parks and
    resorts were part of an integrated network, joined by studio
    entertainment companies, media networks, Disney
    consumable products and Disney Interactive.
    They succeeded in maintaining a powerful connection
    between inspired leaders, motivated employees and
    satisfied customers who together drove financial results and
    brand loyalty.
    Leadership philosophy evolved into a more holistic
    partnership in between employees and company leaders
    that, in turn, benefited customers, whether through sports or
    cinema.
    Disney started supporting customized training program,
    education reimbursement or professional/career
    development for cast members.

    GMAE0202

    Anil Kumar Motreddy

    THE WONDERFUL WORLD OF HUMAN RESOURCES


    AT DISNEY

    GMAE0202

    Anil Kumar Motreddy

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