Company Responden

Name
t Name

Respondent
Designation

Lakshmi Pankaj
Owner
Quantm Lt Shashank Biz. Dev. Man
Saitech
Dhiraj
Owner
Sterling
Sunny
Biz. Dev. Man
VVS Tech Saini
Owner
Impact SysPankaj
System Admin
Aditi CompAshish
IT Head
VB InfotechVijay KumaSales Head
Computer IRamesh Manager
Arihant Co Manoj Jain Owner
MV Infotec Manisha Sales Head
IT Solution Gupta
Manager
Shree IT SoArvind Mis Sales Manager
Prabhakar Prabhakar Owner
MM9
Farman
Manager
EON NetwoAmit BhardOwner
Digital Co Naresh
Manager
Jainson Co Rahul
Manager
Sharda Com
Pankaj
Owner
Go Max NetVarun Sha Owner

Contact Details

Number of Number of
Sales
Service
Employees Employees

9999272436 Less than

9910336097 5-15
9953691919 Less than
9990907022 15-25
9015518181 Less than
9210444888 Less than
9717173064 Less than
9643312248 15-25
9654325052 5-15
9540089532 Less than
8510903171 5-15
9971696315 5-15
9311470505 5-15
9873762505 Less than
9971043785 5-15
7838082085 Less than
4084737 5-15
9811393446 Less than
9310594692 Less than
9810436723 Less than

5Less than 5
Greater th
5 5-15
Greater th
515-25
5 5-15
515-25
25-50
Greater th
5 5-15
Greater th
15-25
25-50
5 5-15
Greater th
5 5-15
15-25
5 5-15
5 5-15
5 5-15

Q8. How
Annual
Q1. Types:
long
Q1. Types: Q1. Types:
Q1. Types: Q1. Types:
Turnover(C
Peripheral
company's
PC
Network
Software
Service
r)
s
operation?

Less than 1 7-10

Greater th Greater
Greater
Greater th Greater
Greater th Greater
1-3
7-10
3-5
7-10
5-10
7-10
Greater th Greater
1-3
Greater
Greater th Greater
3-5
7-10
3-5
Greater
Less than 1 7-10
Greater th Greater
5-10
Greater
3-5
7-10
5-7
1-3
5-7
1-3
5-7

th
th
th
th

th
th
th
th
th
th

Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y

Y
Y
Y
Y
N
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y

Y
Y
Y
Y
Y
N
Y
Y
N
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y

Y
Y
Y
Y
N
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y

Y
Y
Y
Y
Y
Y
Y
Y
N
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y

Q2.
Revenue
Split: PC

60
40
50
60
70
30
70
70
90
70
70
50
70
80
30
50
60
70
60
70

Q2.
Revenue
Split:
Network
Devices

10
20
10
5
0
15
10
20
5
5
5
10
5
0
30
10
10
10
20
10

Q2:
Revenue
Split:
Peripheral
s

10
10
20
10
10
0
0
0
0
5
5
20
5
5
0
10
10
10
20
10

Q2.
Revenue
Split:
Software

10
10
20
5
0
5
10
0
5
15
10
10
15
5
10
30
10
10
0
5

Q2.
Revenue
Split:
Service

Q3. Top
service

Q3. 2nd Q4. Brands

Top Service Sold: HP

10 Repairing Software Y
20 Cloud
IntegrationY
0 Repairing IntegrationY
20 Repairing IntegrationY
20 Repairing Software N
50 Repairing Web HostinY
10 Repairing Software Y
10 IntegrationSoftware Y
0 IntegrationSoftware Y
5 IntegrationSoftware Y
10 IntegrationSoftware Y
10 IntegrationSoftware Y
5 IntegrationRepairing Y
10 IntegrationSoftware Y
30 IntegrationSoftware Y
10 IntegrationSoftware Y
10 IntegrationSoftware Y
0 IntegrationSoftware Y
0 IntegrationSoftware Y
5 IntegrationSoftware Y

Q4. Brands
Sold:
Lenovo

Y
Y
Y
Y
N
Y
Y
Y
N
Y
Y
Y
Y
Y
Y
Y
Y
Y
N
Y

Q4. Brands Q4. Brands

Sold: Dell Sold: Acer

Q5.
Q5.
Q4. Brands
Q5.
Q5.
Q5.
Percentage
Percentage
Sold:
Percentage
Percentage Percentage
Split:
Split:
Others
Split: HP
Split: Dell Split: Acer
Lenovo
Others

Y
Y
Y
Y
Y
Y
Y
N
Y
Y
Y
Y
Y
Y
N
Y
Y
Y
Y
Y

N
Y
Y
N
N
N
N
N
N
Y
Y
N
N
Y
N
N
N
N
Y
N

Y
Y
N
N
N
N
Y
N
N
Y
Y
Y
N
Y
N
N
Y
N
Y
N

30
10
40
25
0
10
30
60
30
30
40
30
25
50
80
40
40
50
0
40

50
30
40
50
0
30
40
40
10
40
40
50
50
30
20
50
40
30
100
40

10
10
10
25
100
60
15
0
60
20
20
10
25
10
0
10
10
10
0
20

10
0
0
0
0
0
0
0
0
5
0
10
0
10
0
0
10
10
0
0

0
50
10
0
0
0
15
0
0
5
0
0
0
0
0
0
0
0
0
0

Q6. PCs
sold in a
quarter

Less than
300-500
Less than
500-1000
Less than
Less than
300-500
Less than
Greater th
300-500
500-1000
Less than
300-500
300-500
500-1000
300-500
Less than
Less than
Less than
Less than

Q7. OS:
DOS (%)

40
5
0
50
0
10
10
10
60
10
10
10
10
10
10
20
20
10
10
10

Q7. OS:
Linux (%)

0
0
10
0
10
10
9
10
0
0
10
0
10
10
0
5
10
10
0
10

Q7. OS:
Windows
Home (%)

12
5
30
10
80
20
20
10
10
50
40
30
10
50
10
15
35
30
40
32

Q7.
Windows
Pro

48
90
60
40
10
60
70
70
30
40
40
60
50
30
70
60
35
50
50
48

Q8.
Windows 7

10
20
10
40
0
50
20
10
70
20
20
30
0
10
10
10
10
20
20
10

Q8.
Windows
8/8.1

0
0
30
30
0
20
0
0
10
0
10
0
40
30
10
20
30
40
30
20

Q8.
Windows
10

90
80
60
30
100
30
80
90
20
80
70
70
60
60
80
70
60
40
50
70

Q9.
Percentage
Q10.
of
Reasons:
customers
Don't need
knowing
Windows
Win10
10
Upgrade
(%)

75-100
75-100
75-100
50-75
75-100
75-100
75-100
75-100
75-100
75-100
75-100
75-100
75-100
75-100
75-100
75-100
75-100
75-100
75-100
75-100

N
N
N
N
N
N
Y
N
N
N
Y
N
N
N
N
N
N
N
N
N

Q10.
Reasons:
No time

N
Y
N
N
N
N
N
Y
N
N
N
N
N
N
N
N
Y
N
Y
N

Q10.
Reasons:
No
Technical
Support

N
N
N
N
N
Y
N
Y
N
N
N
N
N
N
N
N
Y
Y
N
N

Q10.
Q10.
Q10.
Reasons:
Reasons:
Reasons:
Training Incompatib
Others
Issues
ility issues

N
Y
N
Y
Y
Y
N
Y
N
Y
Y
Y
N
N
Y
Y
N
Y
Y
Y

Y
Y
Y
Y
Y
N
Y
Y
Y
Y
Y
Y
N
Y
Y
Y
Y
N
Y
Y

Q11.
Aware of
last date
for
upgrade

Slow/incapY
N
N
Cost
Y
N
Y
N
Y
WiFi IssuesN
N
Y
N
Y
N
Y
Trackpad IsY
N
Y
N
Y
Out of HabiY
N
N
N
Y
Slow systems
N
Y
N
Y
N
Y
N
Y

Q12.
Annual
Customers

>100
30-60
>100
>100
<30
<30
>100
>100
>100
>100
>100
60-100
>100
30-60
>100
60-100
60-100
60-100
60-100
60-100

Q14.
Q14.
Q14.
Q13.
Q14.
Q14.
Customer Customer
Customer
Typical
Customer
Customer
Vertical:
Vertical:
Vertical:
Customer
Vertical:
Vertical:
Profession Financial
Manufactu
Size
Healthcare
Education
al Services Services
ring

50-100
100-500
50-100
100-500
100-500
50-100
50-100
100-500
100-500
50-100
100-500
50-100
50-100
50-100
100-500
50-100
<50
50-100
<50
100-500

Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y

N
N
N
Y
Y
N
Y
N
Y
N
Y
N
N
Y
Y
N
Y
Y
Y
Y

N
N
Y
Y
N
N
N
Y
N
N
Y
N
N
N
Y
Y
N
Y
N
N

N
Y
Y
Y
N
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y

N
N
N
Y
N
N
Y
Y
Y
N
Y
Y
Y
Y
Y
Y
Y
N
Y
N

Q14.
Customer
Vertical:
Retail

Y
Y
Y
Y
N
N
Y
Y
Y
N
Y
Y
Y
Y
Y
Y
Y
N
Y
Y

Q16.
Q16.
Q14.
Q15.
Customer Customer
Customer Percentage
Leads:
Leads:
Vertical: of existing
Calls to
Cold
Others
customers
Customers
Calling

Y
N
N
Y
N
N
N
N
N
N
Y
Y
N
N
Y
Y
N
Y
Y
Y

75-100
25-50
50-75
50-75
25-50
75-100
50-75
50-75
75-100
50-75
50-75
50-75
75-100
75-100
75-100
75-100
75-100
75-100
75-100
50-75

Y
Y
Y
Y
N
N
Y
Y
N
Y
N
N
N
Y
N
Y
N
N
N
N

N
N
N
N
N
Y
N
N
N
N
N
N
Y
N
N
Y
N
Y
N
N

Q16.
Customer
Leads:
Referrals

Y
Y
Y
Y
N
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y

Q16.
Q16.
Customer
Q16.
Customer
Leads:
Customer
Leads:
OEMs
Leads: Ads
Others
leads

Y
Y
N
N
Y
N
N
Y
Y
Y
N
Y
Y
N
Y
Y
N
N
Y
Y

N
N
N
Y
N
N
N
N
N
Y
N
Y
N
N
N
N
N
N
N
N

Walk-ins
N
Internet
N
N
Internet
N
N
Internet
N
Internet
Internet
N
N
Internet
Internet
Internet
N
Internet
Internet

Q19.
Q19.
Reasons
Q19.
Q17. Lead
Q18.
Reasons
for losing
Reasons
to Sale
Customer for losing
customers: for losing
Closure
Win
customers:
Specific customers:
Time
Ratio/total
High
Devices
Missing
(Weeks)
Leads (%) Price/Less
are
brands
Discounts
missing

<1
1-2
1-2
1-2
1-2
<1
2-4
1-2
<1
1-2
1-2
1-2
2-4
2-4
1-2
1-2
1-2
1-2
1-2
1-2

50-75
75-100
50-75
75-100
50-75
50-75
75-100
75-100
50-75
50-75
50-75
50-75
75-100
75-100
75-100
75-100
75-100
50-75
50-75
50-75

Y
Y
Y
Y
Y
N
Y
Y
Y
Y
Y
N
Y
Y
Y
Y
Y
Y
Y
Y

N
N
N
N
N
N
N
N
N
N
N
N
N
N
N
N
N
N
N
N

N
Y
N
N
Y
N
N
N
N
N
N
N
N
Y
Y
Y
Y
Y
Y
N

Q19.
Q19.
Reasons
Reasons
Q19.
for losing
for losing
Reasons
customers:
customers:
for losing
Service
Inadequate
customers:
and
technical
others
support
Capability
deficiency

N
N
N
N
N
N
N
N
N
N
N
Y
Y
Y
N
N
Y
Y
N
Y

N
Y
N
Y
N
Y
Y
Y
N
Y
N
Y
N
Y
N
Y
N
N
Y
Y

Payment Pr
N
N
N
N
N
N
N
N
Hardware bu
Heavy Comp
N
N
N
N
N
N
N
N
N

Q20. Tools Q20. Tools

used:
used:
Brochure Tablet etc.

N
N
N
Y
Y
N
N
N
N
Y
N
N
N
N
Y
N
N
N
Y
N

N
N
N
N
Y
N
N
N
N
N
Y
N
N
N
N
N
N
N
N
N

Q20. Tools
Q21. Price
used:
Q20. Tools Q20. Tools
Q21. Price Q21. Price
Quotes:
Exisiting
used:
used:
Quotes:
Quotes:
Paper
Case
Website
Others
Email
WhatsApp
Quotes
Studies

N
Y
N
N
N
N
Y
N
N
N
Y
N
N
N
Y
Y
N
Y
Y
Y

N
Y
N
Y
Y
N
N
N
Y
Y
Y
Y
Y
N
Y
Y
Y
N
Y
Y

N
N
Mailing
N
N
N
N
N
N
N
Meetings oN
N
Y
N
Y
N
N
N
N
Phone Call Y
N
N
N
N
Indiamart N
N
N
N
N
N
N
Y
N
N
N
Indiamart N

Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
N
Y
Y

N
Y
Y
N
N
N
N
N
N
N
N
N
N
Y
N
N
N
Y
N
Y

Q22.
Q21. Price
Q22.
Decision
Quotes:
Decision
Makers:
Other
Makers: IT
Owners/CE
methods
Head
O

N
N
N
N
N
N
N
N
N
Telephone
N
N
N
Telephone
N
N
N
N
N
N

N
Y
N
N
N
N
N
N
N
N
Y
N
N
N
Y
Y
N
Y
N
N

Y
Y
Y
N
Y
N
N
Y
N
Y
Y
Y
Y
Y
Y
Y
N
Y
N
Y

Q22.
Decision
Makers:
Purchase
Dept

Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
N
Y
Y

Q22.
Others

Q23. Top
Q23. Top
Q23. Top
Distributor Distributor
Distributor
(2nd)
(3rd)

Admins
Rashi
N
Redington
N
Rashi
N
HCL
Account MaNA
HR
Habiba
N
Redington
N
Redington
N
Iris
Managers Rashi
N
Rashi
N
Ingram
N
Iris
N
Rashi
N
Ingram
N
Ingram
N
Iris
HR
Ingram
N
Iris
N
Ingram

Habiba
Ingram
WPG
Ingram
NA
Redington
Ingram
Rashi
Redington
Redington
Redington
Redington
Rashi
Ingram
Redington
Redington
Redington
Redington
Redington
Habiba

Redington
Rashi
Burman
Redington
NA
NA
NA
Ingram
Ingram
HCL
Ingram
NA
Ingram
Redington
NA
Rashi
Rashi
Rashi
Rashi
Redington

Q26.
Training
Q26.
Q24.
method
Q25.
Training
Trained
used:
Frequency
method
Sales
Training
of Training used: Self
Team? Y/N
provided
Learn
by senior
employees

N
Y
N
N
Y
N
Y
N
Y
Y
Y
N
N
N
Y
Y
N
N
N
N

N
Y
Semi-Annua
N
N
N
N
N
Quarterly N
N
N
Annually N
N
N
Quarterly N
Annually N
Annually N
N
Y
N
Y
N
Y
Semi-Annua
N
Annually N
N
Y
N
Y
N
Y
N
Y

N
Y
N
N
Y
N
Y
N
N
Y
Y
N
N
N
Y
Y
N
N
N
N

Q26.
Training
Method
used:
OEMs
training

N
N
N
N
Y
N
N
N
Y
N
N
N
N
N
N
N
N
N
N
N

Q26.
Training
method
used:
Others

N
N
N
N
N
N
N
N
N
N
N
N
N
N
N
N
N
N
N
N

Q27.
Aware of
the
differences
between
Home and
Pro?

Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y

Q28. Price
difference
between
Home and
Pro?
(THOUSAN
DS)

5
5
3
4.5
5
5
5
5
3.5
5
5
5
4
5
4.5
5
5
5
5
5

Q32.
Q32.
Q32.
Q29.
Q30. Extra
Q31.
Challenges
Challenges
Q29. Top
Q29. Third
Challenges
Second Pro
margin by Expectatio
Faced:
Faced:
Pro feature
Pro feature
Faced: Not
Feature
selling Pro ns of extra
Stock
SMBs are
used
used
Much
used
(%)
margin
Unavailabl
not
Promotion
e
convinced

Domain JoiGroup PolicBitlocker Less than Less than

Domain JoiBitlocker Assigned ALess than 10-20
Remote DeDomain JoiBitlocker
0 Less than
Domain JoiBitlocker
0 10-20
Domain JoiBitlocker Assigned A
0 10-20
Domain JoiAssigned ATrusted Boo
0 Less than
Domain JoiAssigned ABitlocker
0 10-20
Remote DeDomain Join
Less than 10-20
0 10-20
Remote DeDomain Join
0 10-20
Domain JoiTrusted BooAssigned A
0 Less than
Domain Join
0 Less than
Domain Join
0 Less than
0 Less than
Domain JoiBitlocker
Less than 10-20
Domain Join
Less than 10-20
Domain JoiBitlocker Assigned ALess than 10-20
Domain JoiBitlocker
Less than Less than
Remote Desktop
0 10-20
0 Less than

N
N
N
N
N
N
Y
N
N
N
N
N
N
N
N
N
N
N
N
N

N
N
N
N
Y
N
N
Y
N
Y
Y
N
N
N
Y
Y
Y
Y
N
N

Y
N
N
N
N
Y
Y
Y
Y
Y
Y
Y
N
Y
Y
Y
Y
N
Y
Y

Q33.
Q33.
Q32.
Q32.
Factors
Factors
Q32.
Q32.
Challenges
Q32.
Challenges
Q32.
that will
that will
Challenges Challenges
Faced:
Challenges
Faced:
Challenges encourage encourage
Faced:
Faced: App
Service
Faced:
Staff
Faced:
you to sell you to sell
Less
incompatib
and
High Price
Training
Others
more Pro: more Pro:
Demand ility issues
Support
Issues
Stock
Better
Issues
Availability Margins

N
N
N
N
Y
Y
N
Y
N
N
Y
Y
N
Y
N
Y
Y
N
Y
Y

N
N
N
N
Y
N
N
Y
Y
Y
Y
Y
N
Y
Y
Y
Y
Y
N
N

Y
Y
N
N
N
Y
Y
Y
N
Y
Y
Y
N
Y
Y
Y
N
Y
N
N

N
N
N
N
N
N
N
N
N
N
N
N
N
N
N
N
Y
N
Y
Y

N
N
Y
N
N
N
N
N
N
N
Y
N
N
N
N
N
N
Y
N
Y

N
N
N
N
N
N
N
N
N
N
Linux is freN
N
N
N
N
N
N
N
N
N
N
N
N
N
N
N
N
N
N
N
N
N
N
Customers N
r
N
N
N
N

Y
Y
Y
Y
Y
N
N
Y
Y
N
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y

Q33.
Q33.
Q33.
Q33.
Factors
Factors
Factors
Factors
that will
that will
that will
that will
Q34. 1st
Q34. 2nd
Q34. 3rd
encourage encourage encourage
encourage recommen recommen recommen
you to sell you to sell you to sell
you to sell
dation
dation
dation
more Pro: more Pro: more Pro:
more Pro:
Service
Training Leads from
Others
support
for Pro
OEMs

N
N
N
Y
Y
N
N
Y
N
N
Y
Y
N
N
Y
Y
N
Y
Y
N

Y
Y
Y
N
Y
N
Y
Y
N
Y
Y
Y
Y
Y
Y
Y
Y
N
Y
Y

Y
Y
N
Y
Y
N
Y
Y
N
N
Y
Y
Y
Y
Y
N
Y
Y
Y
Y

N
NA
NA
N
UI should rNA
N
NA
NA
N
NA
NA
N
Microsoft t NA
Lower PriceNA
NA
N
NA
NA
N
NA
NA
Store PromWindows sho
NA
N
NA
NA
N
NA
NA
N
NA
NA
N
NA
NA
N
NA
NA
N
NA
NA
N
NA
NA
More incentNA
NA
N
NA
NA
Y
NA
NA
N
NA
NA

NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA

Number of Sales Employees

Q11

Number of Sales Count - Respondent Name

5-15
15-25
Less than 5
Total Result

7
2
11
20

Number of Servi Count - Respondent Name

5-15
15-25
25-50
Less than 5
Greater than 50
Total Result

8
4
2
1
5
20

35%
#DIV/0!
#DIV/0!

What type of products do you sell apart from PCs?

Network Devices
19
Printers/Scanner
18
Packaged softwar
19
Customized softw
0
Services
19
Others (Please sp
0
Total
20
What is the revenue split among the following products & services (in %age)?
PCs
61
Network devices (
10.5
Printers/ Scanner
8
Packaged softwar
9.25
Customized softw
0
Services
11.75
Others
0
Which are the top 2 services provided by you?
Repairing/ Maint
8
Cloud based serv
1
Integration servi
16
Web Hosting Serv
1
Software Service
15

20.00%
2.50%
40.00%
2.50%
37.50%

Others (Please specify)

Total

40

Which of the following PC brands do you sell?

HP
19
Lenovo
17
Dell
18
Acer
9
Others
6
What is the percentage split of the following brands? (in terms of # of PCs sold)
HP
33
Lenovo
39
Dell
21.25
Acer
2.75
Others
4
What are the total number of PCs sold in a quarter (3 months) ?
Less than 300
10
50%
300-500
6
30%
500- 1,000
3
15%
More than 1,000
1
5%
Total:
20
100%
What is the percentage split of PCs having following pre instal
DOS
15.75
Mac OS
0
Linux
5.7
Windows Home
26.95
Windows Pro
50.55
Android
0
Others (Please sp
0

What is the percentage split of following Windows OS version in the PCs you sell
Windows 7
19.5
Windows 8
16
Windows 10
64.5
Q9

What percentage of your PC devices customers are aware of Windows 10 free

Less than 25
0
0%
25-50%
0
0%
50-75%
1
5%
75-100%
19
95%
Total
20

Q10

What are the reasons for them (PC device customers) to not avail the free offer t
Do not need Windows 10
2
Do not have time to upgrade
4
Do not have technical support
4
Challenges in training employees
13
Current applications do not support Windows 10
17
Others (Please specify)
???
11 Till which date is the offer of free upgradation to Windows 10 available?
Yes
16
80%
No
4
20%
20
12 How many customers in a year do you cater to sell PCs?
Q12. Annual Cus Count - Respondent Name
<30
2
10%
>100
10
50%
30-60
2
10%
60-100
6
30%
Total Result
20
13 What is the typical size of your customers to whom you sell PCs?
Less than 50 employees
2
50-100 employees
10
10-500 employees
8
More than 500 employees
0
Total
20
14 In which verticals does your customers belong to?
Professional Serv
20
Financial Service
11
Healthcare
7
Manufacturing
18
Education
12
Retail
16
Others (Please sp
9

15 What is the percentage of existing customers of the total customers you sell PCs
Q15. Percentage Count - Respondent Name
25-50
2
10%
50-75
8
40%
75-100
10
50%
Total Result
20
100%
16 How do you get customer leads?
Incoming leads from existing customers
Outbound calls to existing customers

Y
?
9

Cold calling to new customers

Referrals from existing customers
Leads from OEMs
Advertisements
Others (Please specify)
17 What is your lead to sale closure time?
Less than a week
1-2 weeks
2-4 weeks
4-8 weeks
More than 8 wee
TOTAL

4
19
12
3
0

3
14
3
0
0
20

15%
70%
15%
0%
0%
100%

18 What is your customer win ratio/ converted customers to the total leads?
Q18. Customer Wi
Count - Respondent Name
50-75
11
55%
75-100
9
45%
Total Result
20
100%
19 What are the reasons for losing out customers?
High Price/ Less discounts
Do not have devices asked by the customer
Do not have specific brands asked by the custome
Do not have capability to setup infrastructure (ser
Unable to meet Support and service requirement
Others (Please specify)

18
0
8
6
11

20 What are the tools/ collaterals you use for selling PCs?
Brochure/ Pamphlet/ Booklet
Tablet/ Smartphone to showcase on screen brochur
Case studies of existing customers
Website
Others (Please specify)

5
2
8
13

21 How do you send price quotes?

Paper quotations
Quotations through Email
Quotations through Whatsapp
QuotatIons are not required
Others (Please specify)

3
19
5
0

22 Who are the decision makers in SMBs responsible for the purchase of devices? (M
CEO/Owner
5
IT Head
14

Business Unit Heads

Others (Please specify)

19
0

23 Which are the top 3 distributors you purchase PCs from? (Mention %age split) Op
Redington
Rashi
Ingram
Habiba
Iris
HCL
WPG
Burman

17
12
13
3
4
2
1
1

24 Is your sales team trained for selling devices?

Y
8
N
12

85%
60%
65%
15%
20%
10%
5%
5%

40%
60%

25 How frequently is the sales team trained (regarding device sale)?

Q25. Frequency of
Count - Respondent Name
Annually
4
50%
Quarterly
2
25%
Semi-Annually
2
25%
Total Result
8
26 How do you provide training to the sales people to sell devices?
They learn on their own
8
Training provided by senior employees
7
OEMs provide training
2
Others (Please specify)
27 What is the difference between Windows Home and Pro?
Y
100%
28 What is the difference between pricing of Windows Home and Pro?
4.725
29 Which are the top 3 most used Windows Pro features by SMBs?
Domain Join: Secure remote connection to work domain
Group Policy Management: For admin to manage group policy objects
Assigned Access: Allows user to access specific apps
Windows Store for Business
Enterprise Data Protection
Bitlocker: Data encryption tool
Trusted Boot: Allow verified software to run on the device
Device management capabilities
Others (Please specify)

30 What is the extra margin you get by selling Windows Pro devices when compared
Q30. Extra margin
Count - Respondent Name
0
13
65%
Less than 10
7
35%
Total Result
20
31 What are your expectations in terms of extra margin by selling Pro devices?
Q31. ExpectationCount - Respondent Name
10-20
11
55%
Less than 10
8
40%
Less than 10%
1
5%
Total Result
20
100%

Annual Turnover
Annual Turnover(CrCount - Respondent Name
1-3
3-5
5-10
Less than 1
Greater than 10
(empty)
Total Result

s & services (in %age)?

4
4
2
2
6
2
20

How long has your company been i

Q8. How long comp
5-7
7-10
Greater than 10
Total Result

in terms of # of PCs sold)(Average Percentage)

months) ?

Average

version in the PCs you sell having Windows OS?

aware of Windows 10 free upgrade?

to not avail the free offer to upgrade to Windows 10?

ows 10 available?

u sell PCs?
10%
50%
40%
0%

tal customers you sell PCs to?

Y/20 %
45%

20%
95%
60%
15%

to the total leads?

(%)
90%
0%
40%
30%
55%

15%
95%
25%
0%

he purchase of devices? (Mention %age split)

25%
70%

95%
0%

m? (Mention %age split) Open Ended

evice sale)?

devices?

me and Pro?

by SMBs?
16
0
6
0
0
9
2
0
0

ro devices when compared to Non windows Pro devices?

y selling Pro devices?

g has your company been in operation?

Count - Respondent Name
3
7
10
20