English Version FINAL Seite 1 Von 15: GWT - Holy, Pure and Clean"
English Version FINAL Seite 1 Von 15: GWT - Holy, Pure and Clean"
English Version FINAL Seite 1 Von 15: GWT - Holy, Pure and Clean"
Not only because of the lack of personal hygiene - but also because of their
clothing. During that time in these cultures there were strict rules on cleanliness and
personal hygiene. Laundry was washed and changed constantly. The rulers in
particular, never wore the same piece of clothe twice. Imagine this self proclaimed
conquerors with their bad habits. That was probably difficult to reconcile. I think our
ancestors were, at least in terms of cleanliness, considerably superior to their captors.
21:07 Pictures of Templo Major and the Middle ages in Europe 1
Main Speaker:
Long before the so-called New World was conquered and had all sorts of modern
world improvements - mental and physical vile - forced upon it, large parts of the
old continent sank into dirt. Thorough washing was out of fashion and hygiene was of
no real account.
Queen Isabella of Castile and her husband, King Ferdinand of Aragon were
embroiled in a furious battle against the Moors. The queen, so the legend says,
vowed to only change her shirt after "the last of Moors had been banished from
Spain" . It is well known that this took many years - until the end of the 15th Century.
21:58 Medieval Europe 2
Main Speaker:
Before, the plague had severely depopulated most of Europe, and it fell into
poverty. Among other things, people blamed water for the spread of the Black
Death. In the cities the stinking, ever present sewage was believed to spread the
plague.
The trauma of mass death could not be overcome for a long time and so, where
they could people, avoided personal hygiene. Spiritual perception became
narrower; suspicion, denunciation and finally witchcraft and superstition however
flourished.
22:56 The Alhambra of Granada
Main Speaker:
The most singular and almost antiseptically hygienic and clean corner of the
European map was the Moorish part of Spain in Al Andalus. The Alhambra of
Granada must have seemed like the Fata Morgana of paradise. Light-filled buildings,
fragrant gardens adorned with thousands of flowers, seeming to enjoy eternal life,
fed from the ever present pure water.
23:23 Pasteur, Koch and Semmelweis
Main Speaker:
It took another three and a half centuries until hygiene was re-evaluated and
important steps to change current theories were made.
Luis Pasteur in Paris, Robert Koch in Berlin and in Vienna, Ignaz Semmelweis were very
important forefathers of the new ideals..
With their findings, also demonstrated with practical experience, they set new
standards both in public health and hygiene. The mortality rate steadily decreased as a result of simply washing hands and in the continued use of modern methods of
sterilization and practices of today.
25:05 Old Washroom
Main Speaker:
During this time and for some years to come right into the 20th Century, integrating
cleanliness into the home meant a lot of hard work. This did not change until 1907
when the first washing powder was invented; that meant whites could be washed
without the use of bleach or a washboards.
New Sign (tot he following Spot):
Half a century later a new chapter was thus opened in German daily life was started.
25:08:12 First German TV-Spot
Dear (esteemed) television viewers, you know of the existing methods the advertising
industry has made use of so far, to bring their goods to consumers? Well here comes
the newest and most modern form of marketing - advertising on television.
Woman: Xaver! Look what you have done again. You really are a dirty....
Man: Dont you dare say it..we are not at home.
Woman: Well you are behaving like you were at home. If I was the owner of the pub,
oh my goodness!
Man: Yeah and what if you WERE the owner?
Woman: Id throw you out.
Publican: Ladies! Gents! Oh, oops sorry. Giselle a serviette!
Man: Well excuse me!
Publican: Oh please! Things like that can happen. Well thank goodness, for things like
that we have Persil
26:34Henkel-Company, Vienna
Main Speaker:
Washing detergents have been produced in Viennas third district for over 80 years.
This traditional industrial base is also the control center for the supply of household
cleaning products in more than 30 countries in Central and Eastern Europe.
38:21 OT Martina Steinberger-Voracek
That which was perceived as clean 40 or 50 years ago probably no longer would be.
Or maybe there is even a reverse trend, that too much hygiene - yes that is also a
thought - is not even really wanted. And I reckon, well Id like to suggest at least, that
moonlake entertainment gmbh - alpenstrasse 112/2, 5020 salzburg
tel. +43.662.625943-21 - fax. +43.662.625943-20
mail [email protected] - internet www.moonlake.tv
countries that we work with from here have different levels of development, and thus
cleanliness and hygiene is interpreted and felt about in different terms.
27:28 (immediately thereafter)
Main Speaker:
That senses of smell vary differently from culture to culture is very obvious...
28:13:13 Johann Seiff
Detergents are not only used for cleaning purposes only - at least that should not be
their only role. They should also be consumer friendly and easy to use, creating less
work. You mentioned that earlier one had to cook washing; this was a very work
intensive process, these things fall on the wayside now. So along with the cleanliness,
the white one must always achieve, there are also the end-users. Detergents must be
always be consumer friendly, it plays a big role.
28:02 Test laundering facility
Main Speaker:
In Vienna household dirt, whether it comes from Middle Europe, the Balkans or the far
east of Europe, is given no chance of survival in the washing laboratory.
28:55:16 OT Walter Heberlein
Dirty smears on clothing, represent the biggest, most problematic stains you can find
in a household. With this we mean, stained shirt collars, soiling from different fruits like
blackcurrant or blueberry, or even e.g. baby food, red wine and lipstick. These items
are washed in our washing experiments, then the washed items are measured, and
residue stains are compared so we can determine which washing powder has the
better dirt removing power.
29:03 Laundry in Mumbai
Main Speaker:
A large industrial laundry facility in Mumbai, here laundry is washed according to a
clearly defined set of rules, that the casual observer would not notice. This is done for
hospitals, hotels and also for private households. One hears, so far there has never
been any confusion as to which customer gets which laundry returned.
29:49before the montage to the Overkill at Hygiene:
Main Speaker:
Elsewhere, in turn, there is a real overkill in terms of the fight against dirt and what
one might consider dirt to be. Too much hygiene also causes physical vulnerability
and leads to a huge increase in allergies.
30:16 Montage to the fragrance of the Cleanliness
Main Speaker:
The scent of nature only has a chance when it is plagiarized and comes in a bottle.
moonlake entertainment gmbh - alpenstrasse 112/2, 5020 salzburg
tel. +43.662.625943-21 - fax. +43.662.625943-20
mail [email protected] - internet www.moonlake.tv
Just before OT
Main Speaker:
The potency of artificiality is soundly used.
31:32:04 OT Frank M. Rittler
One cannot simply catch a clean smell, primarily it depends on the product. For
example take washing up liquid; a lemon fragrance is still considered the most clean
smell in Europe, yet lemon in Italy is not the same as lemon in Germany or say lemon
in Spain. Yet it is a lemon smell. If I were to create e.g. a lemony smell for washing
powder, that would not be accepted by the consumer.
31:24 Essences and Scene toilet test
Main Speaker:
The fact that we are sensitive, albeit unconsciously, to strong signals we receive from
smell has been effectively used and turned into a seductive science by consumer
goods producers. Their main job? Testing, tinkering and sniffing.
32:23:08 OT Frank M. Rittler 2
A per fumier goes through life with an open nose, to determine, I suggest, what is
clean, which smells do which cultures like most. It also depends of course on which
society I have grown up in. The French the Mediterranean countries have grown up
predominantly with herbs and spices. They have completely different imprint to us
Germans. We are not herb oriented. That is of course reflected in our cuisine, and
other cultures like completely different smells for that reason.
32:22 Nightmarket in Taipeh
Main Speaker:
Immersed in the famous night market of Taipei, you can experience a different
culture and an olfactory crescendo, that - the farther you advance into the market can increase so much as to cause a level of anesthesia.
32:54 Ratpoison-Dealer
Main Speaker:
Then, amidst the many strange edibles, there is still a surprise. Free and fully
convinced of his hygienic mission a dealer sells open insect and rat poison.
33:21 Montage- mountains of waste
Main Speaker:
The mountains of rubbish reach to the skies. Waste management is a rough business.
Heavy equipment and precisely coordinated logistics are needed so that we are not
engulfed by our own dirt.
Today Vienna is among one of the cleanest and healthiest cities in the world. Has this
fact also influenced the environmental awareness of the population? Has the
individual responsibility to the common good - as far as cleanliness and hygiene are
concerned - risen as a result?
36:50:17 SR Thon 3
They are not resistant to advice, you have to say it, a few hardliners have died out,
you can say that, they dont exist anymore. What we have however achieved in the
last years, and this where many generations failed, is the fight against dog
excrement. Well our old city mayor, old Dr. Zilk said, that the only thing he had failed
on, the one issue he had not resolved was dog excrement on the streets. I think we
have already come a long way. We are not there yet, but with have made a good
start. If over 50,000 plastic bags are filled a day and thrown into bins then that is a
success we could not have dreamed of 3 years ago.
37:18 Dog Scene with Waste Watchers
Main Speaker:
It is not as drastic as in Singapore, but some of the Townhall Troops, so-called Waste
Watchers, go out on the streets and address guilty culprits. They have a particularly
beedy eye on undisciplined dog owners. The little beasts, no matter how cute or
small create about 10 tons of waste a day!
37:48 Montage Toilet- Today and Yesterday
Main Speaker:
High tech and elegance surround us today, whilst complying with our unchanged,
human needs. The road to the First Class Toilet was long and colorful.
39:00 Sewage Works Vienna
Main Speaker:
The legacy of our civilization is not only solid waste disposal. As complex as waste
management, is the disposal and recycling of waste water. Here, too modern,
environmentally friendly technology is in use. Today; ponds, lakes and streams are
largely spared from the debris of civilization.
39:28 Gnsehufel New and b/w-Pictures
Main Speaker:
And so the Danube with all its estuaries, even in the urban areas of towns and cites, is
clean and does not cause concern with regards to hygiene. The whole river is a
popular recreation area, as it was more than 100 years ago when the famous
Gnsehufel - which started as a private initiative - was turned over to the
management of the Vienna Council.