Resume of Mlemsky

Marilyn Lemsky
5040 Erie Street, Racine, Wisconsin 53402 ● 262-497-1525 ● [email protected]

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SUMMARY OF QUALIFICATIONS
Over 25 years of diversified Marketing Communications Management experience in key leadership

positions. Areas of expertise include:
Comprehensive Marketing Communications Management Skills – adept at managing projects from

design through production, focusing on creativity, quality and outcome for all advertising, printed material,
video, website, trade shows and sales meetings. Consistently exceeds yearly department and personal
objectives.
Effective Team-Building Manager – strong leadership and interpersonal skills both technically and
managerially. Well organized and skilled in motivating others to achieve goals – project, department and
personal - through enthusiastic teamwork.
Strong Planning and Financial Background – proven success in preparing and administering project
and department operating budgets as well as short and long range department plans.
Proven Track Record – significant achievement in developing and executing marketing/sales plans
through the use of print, video, web site, training meetings, and trade shows. Proven ability in
managing relationships with design agencies, outside suppliers and vendors.
PROFESSIONAL EXPERIENCE
SMITHS MEDICAL NORTH AMERICA, Waukesha WI 1993 to Present

Marketing Communications Manager
Smiths Medical is a leading global provider of medical devices for the hospital, emergency, home and
specialist environments as well as the veterinary industry. The company employs approximately 7,500
people working together from locations based around the world.
• Responsible for all marketing communications activities including yearly department plans,
product launch materials, advertising, sales/promotional aids and printed material, internet and
intranet management, corporate convention program, sales meetings, sales lead follow-up
program, national account and dealer marketing and sales promotion support, expense budgets
and analysis. Efforts have resulted in increased company presence and image in the marketplace.
• Successfully executed over 35 marketing/sales plans relevant to current product maintenance and
new product launches. Activities encompassed planning, coordination and implementation activities
for all advertising, promotion, collateral materials/programs, videos, events, etc. resulting in increased
sales while keeping within the projected expense parameters.
• Developed Marketing Communications procedures and policies for handling project requests, trade
show attendance, press release submissions and project expense tracking which improved
department efficiency and consistency.
• Responsible for planning and coordinating national and regional sales meetings, including site
selection/negotiation, program logistics, agenda development and on-site management resulting in
cost effective, professional and efficiently run meetings and events.
• Assimilated the veterinary marketing support staff into the medical marketing communications area
and developed procedures and policies for sales and marketing activities to mirror those being
followed on the medical side of the business. This resulted in cost efficiencies, increased company
presence and improved image in the marketplace as well as department efficiency and consistency
when handling projects and requests.
• Produced yearly department plans, and developed and maintained a budget and scheduling method
for all advertising, promotion and general department expenses which aided in consistently keeping
actual spending at or below budgeted dollar amounts.
• Contributed to the global team that determined the guidelines for all corporate printed material,
advertising, trade show graphics, letterhead, business cards and website design providing for a
uniform worldwide corporate identity.
• Led a team in the RFP process for consolidating exhibit property and services from 3 facilities to a
single vendor. This resulted in a more efficiently run and cost-effective trade show program for the
North American Division.
SURGITEK, INC., Racine WI 1979 to 1993

Manager, Marketing Communications
A division of Bristol-Myers Squibb producing a variety of surgical and diagnostic devices for the
healthcare industry.
• Responsible for all advertising, printed material, sales/promotional aids, trade shows, sales
meetings, customer service functions, expense budgets and analysis.
• Directly supervised a staff of ten (10) employees, including a department manager, exempt staff
and non-exempt level personnel in a “team” atmosphere.
• Established and implemented policies and methods of operation as the department increased in
size
• Responsible for all customer service functions of the International Division.
LewiSystems, Watertown WI 1976 to 1979

Customer Service Representative
A division of Menasha Corporation, manufacturing polyurethane and polypropylene containers and

racking for use in storage and material handling systems.
• Responsible for contact with purchasing agents, manufacturers representatives and direct sales
representatives regarding order placement, product questions, quotations and return authorizations.
EDUCATION
B.S., Marketing and Distributive Education University of Wisconsin - Stout

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Marilyn Lemsky

5040 Erie Street, Racine, Wisconsin 53402 ● 262-497-1525 ● [email protected]

Over 25 years of diversified Marketing Communications Management experience in key leadership

Comprehensive Marketing Communications Management Skills – adept at managing projects from

SMITHS MEDICAL NORTH AMERICA, Waukesha WI 1993 to Present

SURGITEK, INC., Racine WI 1979 to 1993

• Responsible for all customer service functions of the International Division.

LewiSystems, Watertown WI 1976 to 1979

A division of Menasha Corporation, manufacturing polyurethane and polypropylene containers and

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