ADMS CORPORATION

kasbian

03323526129

Academic Version
 Confidentiality Agreement

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This is a business plan. It does not imply an offering of securities.

Academic Version
 Table of Contents

1.0 Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

1.1 Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
1.2 Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
1.3 Keys to Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

2.0 Company Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

2.1 Company Ownership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
2.2 Start-up Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

3.0 Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

4.0 Market Analysis Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

4.1 Market Segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
4.2 Target Market Segment Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
4.3 Industry Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
4.3.1 Competition and Buying Patterns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

5.0 Strategy and Implementation Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

5.1 Competitive Edge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
5.2 Marketing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
5.3 Sales Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
5.3.1 Sales Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
5.4 Milestones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

6.0 Management Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

6.1 Personnel Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

7.0 Financial Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

7.1 Start-up Funding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
7.2 Important Assumptions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
7.3 Break-even Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
7.4 Projected Profit and Loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
7.5 Projected Cash Flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
7.6 Projected Balance Sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
7.7 Business Ratios . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Academic Version
 ADMS CORPORATION

1.0 Executive Summary

market exists within the advertising specialty industry for T-shirts, drawstring bag, bags, jeans & pen
bags to hold various promotional products to increase their perceived value. Adms Promotional
Products & Packaging (APPP) has been established to supply these logo imprinted products to
advertising specialty distributors who, in turn, market these products to the end user.

1.1 Objectives

1.To create a shopping environment where girls and boys feel comfortable,

pampered and stimulated by the wide array of choices that are available to fill their

needs.

2. To utilize superior customer service to create positive word-of-mouth recommendations

and repeat sales

• To give every customer one-to-one attention.

• To have 50% of all customers return within six (6) months of their first

purchase.

3. To be in the consideration set for all planned Intimate Apparel Enthusiast.

4. To make (amd) the number one destination among T-shirt selling brands.

5.To have first year gross sales of Rs 4000

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6. To grow the business by 15% in year two.

1.2 Mission

Our mission is to give the discriminating shopping enviorment what one is looking for,
whether it be

fit, comfort or style, in an atmosphere that is comfortable, exciting and satisfying.

1.3 Keys to Success

1.Offer superior quality products with cutting edge designs that are not available in other

outlets in the karachi city.

2. Secure a great store location that offers high customer traffic for impulse purchases
and is in an easily accessible, known destination.

3. Understand adm's target customer to ensure that the correct product mix is

available to meet their needs.

4. Offer an assortment of sizes (especially in the larger sizes to meet the needs of the

growing plus size market).

5. Offer superior, personalized customer service to create favorable word-of-mouth

recommendations and influence a high rate of repeat business.

6. Continuously monitor inventory levels, and make adjustments as needed.

7. Educate and advise customers on proper fitting and the quality/value relationship.

8. Offer a variety of price points so that customers do not feel intimidated by the higher

priced offerings.

9. Change in-store and window displays frequently to increase impulse purchases,

creating the belief that there is always something new at (adms)

2.0 Company Summary

ADM'S will support all the customers of diffrent age groups seeking for T-shirts. our company will
provide quality merchandise according to needs of customers its secdual to open at kasbit university
right after two months at date of project submission.

our company location is desinged in a way that customer can easily reach but it is for those who are
interested in purchaseing in bulk quantaty for tradeing.

we have our own botiqs to sell our high quality merchandise

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2.1 Company Ownership

ADM'S will be formed as a privately held S corporation in karachi city. The

company is owned by syed durrab ahmed, arsalan shaikh,s.m.kazim,m. arif and mosin
muzafar they have over 2 years of marketing, advertising and finance

experience, with a specialty in the retail industry. these all owners will provide most of
there time in company operation and syed durrab ahmed will only work for marketing and
sale.

2.2 Start-up Summary

personal investment by partners

no need of loan because it's startup is at low level

cost per t-shirt RS.130

travelling expanse RS.200

Table: Start-up

Start-up

Requirements

Start-up Expenses
Legal $0
Stationery etc. $200
Insurance $0
Rent $0
Computer $900
Other $120
Total Start-up Expenses $1,220

Start-up Assets
Cash Required $5,000
Other Current Assets $0
Long-term Assets $0
Total Assets $5,000

Total Requirements $6,220

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3.0 Products

our product will be used for promotion of other bussiness as well as our own personal brand will also
be avaliable in market that have our own logo.............

our product will be unique in market due to above reason

ADMS will carry quality European and U.S. labeled products that are unique to the

Karachi City market. Part of the excitement of shopping at adms will be that our

customers will find merchandise that they will not find anywhere else in Karachi City. Our

customers may be familiar with some of the brands from shopping on the high cost, on the

Internet or seeing them in fashion magazines, but they will not see many, if any, in other
local

retail outlets.

4.0 Market Analysis Summary

kasbit university is the target market

we are providing a promotional t-shirts for kasbit universty and we are unique in this particular
bussiness in our target market.

after a research of 1 week through asking question we evaluated a problem that most of the students
said that we don't have any thing that reminds us our university. we ask a question that what you
need? most of people replieded that diffrent univesities give diffrent things and mostly t-shirts

we decided that its better make a t-shirt for kasbit students as we are targeting kasbit as a

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market....................

4.1 Market Segmentation

adms corporation market only has one segment to target kasbit students girls and boys for promotional
t-shirts that will be sold for kasbit students as well as those who wants to purchase from out side the
university.elow are the major product segments of the advertising specialties market and their
corresponding percentage of the total market as measured by large distributor dollar sales:

today is above and tomorrow is following

• Wearables [i.e. T-shirts, jackets, & caps]: 22.2%

• Writing Instruments [i.e. pens & pencils]: 13.1%
• Glassware & Ceramics [i.e. mugs]: 9.9%
• Recognition Awards [i.e. trophies, plaques, emblematic jewelry]: 9.8%
• Desk & Office Accessories: 9.2%
• Calendars: 7.8%
• Sporting Goods and Leisure Products: 6.9%
• Buttons, Badges, & Ribbons: 6.8%
• Auto Accessories [i.e. key fobs, sun screens]: 4.2%

There are presently some 2,800 suppliers listed by ASI that are selling over 390,000
different promotional products to over 13,000 advertising specialty distributors. This ASI
listed distributor network serves as a large sales force for the suppliers by actively selling
promotional products to the public and then directing that business to ASI listed suppliers
with whom they are familiar. The ASI listed distributors offer the suppliers' products to a
multi-segmented end-user market. Below are the major segments of this market listed in
order of size as measured by dollars spent:
• Clubs, Associations, & Civic Groups
• Financial [i.e. banks, investor groups, financial professionals]
• Schools and Colleges
• Service Businesses
• Insurance Agencies
• Retail Stores
• Industrial Products Companies

Table: Market Analysis

Market Analysis
2010 2011 2012 2013 2014
Potential Customers Growth CAGR
adm promotional t-shirts 6% 8% 8% 5% 12% 10% 5.74%
Segment Name 0% 0 0 0 0 0 0.00%
Other 0% 0 0 0 0 0 0.00%
Total 5.74% 0 0 0 0 0 5.74%

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4.2 Target Market Segment Strategy

4.3 Industry Analysis

HURDELS ARE PART OF BUSSSINESS AS WE WILL ALSO BEAR THEM BUT IT BETTER TO
DO INDUSTRY ANALYSIS

As you may expect, we will be entering a very mature industry that is crowded with
suppliers and distributors. As with any product-oriented business, it is important to
maintain a competitively priced product line. The safest way to increase overall margins
will be to continuously introduce new products which will remain exclusive offerings for a
period of time. When the competition has found a way to source similar products, the
margins will adjust downward, driven by competitive market forces. It will be critical for
Elsewares to keep one step ahead of the competition by having a new product ready for
introduction when the margins slip. Thus, a new cycle of discovery will begin. We intend to
be the originators and not the imitators.

Service and support may actually be more important to a majority of distributors than
price points. After all, they are putting their reputations on the line when they afford our
company the opportunity to fulfill their clients needs. On-time delivery of quality imprinted
product will be crucial to our success.

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4.3.1 Competition and Buying Patterns

5.0 Strategy and Implementation Summary

Our marketing strategy is to get our foot in the distributor's door by offering them
drawstring pouches as packaging products to add to the perceived value and profit on the
promotional products they have already sold. Once we have established a business
relationship and they have had a positive customer service experience with our company,
we intend to offer them products in addition to the packaging items.

5.1 Competitive Edge

KEY COMPETITIVE STRENGTHS

No other wholesaler in the market offers full service delivery with the variety of product we feature. We
are better positioned than our main competitors to take advantage of the increasing demands of
PROMOTIONAL t-shirts supplies because we focus exclusively on high-quality distribution and
customer service. In addition to the variety of products we feature,

KEY COMPETITIVE WEAKNESSES

Our primary weakness is that we are a new business competing largely against established suppliers.
To significantly build sales, we must not just find new customers - we must take customers away from
existing suppliers. However by offering a superior selection of supplies, new groundbreaking products
to the market, and focusing on high-quality service and full service delivery, we feel will can quickly
establish accounts and build strong relationships. Co-founder Jennifer Smith has had many
discussions with owners of coffee and espresso businesses that confirm this opinion.

5.2 Marketing Strategy

Our marketing strategy emphasizes focus. This is the key. We are a small company with
limited resources, so we must focus on certain kinds of products with certain kinds of
users. More specifically:

• We focus on the channels

• We focus our distributers
• We focus on the kind of product quality that produces good, quotable reviews,
which can then generate sales at the retail level because of quotes on boxes. We
must always have a relatively heavy PR component to our marketing, because
reviews are critical. Ralph Smith has always been active in maintaining personal
relationships with the key writers in the field, which is easier for him than for his
counterparts because his background includes years in journalism. He is very
involved in our relationship with the trade and business press.

We intend to focus on distributers who have had to look to the only source of supply for
their bag needs. Along with our on-time shipping commitment, we will focus on the quality
and durability of our imprinting process, guaranteeing their quality so that distributors can
ensure their clients that their message will be around for a while.

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5.3 Sales Strategy

Because Elsewares is a new entity, we understand that we will have to prove our
company's worth to distributors in order to earn their respect and business. Elsewares will
promptly honor all dealer requests for product and imprinting samples. We will offer a
number phone line and have a full-time, dedicated customer service person to meet
distributors' needs.

While the network of sales reps is bringing our product line to the attention of the ASI
listed distributors, our in-house sales department will be calling on some of the larger
West Coast distributors. We have hired a consultant who has had ongoing business
relationships with many of these distributors over the last 24 years and we are counting
on him to help us meet our sales objectives right from the start.

5.3.1 Sales Forecast

Table: Sales Forecast

Sales Forecast
FY 2011 FY 2012 FY 2013
Unit Sales
Row 1 0 0 0
Row 2 0 0 0
Row 3 0 0 0
Total Unit Sales 0 0 0

Unit Prices FY 2011 FY 2012 FY 2013

Row 1 $0.00 $0.00 $0.00
Row 2 $0.00 $0.00 $0.00
Row 3 $0.00 $0.00 $0.00

Sales
Row 1 $0 $0 $0
Row 2 $0 $0 $0
Row 3 $0 $0 $0
Total Sales $0 $0 $0

Direct Unit Costs FY 2011 FY 2012 FY 2013

Row 1 $0.00 $0.00 $0.00
Row 2 $0.00 $0.00 $0.00
Row 3 $0.00 $0.00 $0.00

Direct Cost of Sales

Row 1 $0 $0 $0
Row 2 $0 $0 $0
Row 3 $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0

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5.4 Milestones

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Table: Milestones

Milestones

Milestone Start Date End Date Budget Manager Department

syed durrab ahmed MARKETIN
14/4/2010 14/5/2010 $1,000 ADM
G
arsalan sheaikh MARKETIN
14/4/2010 14/5/2010 $500 ADM
G
arif 14/4/2010 14/5/2010 $500 ADM FINANCE
mosin muzafar 14/4/2010 14/5/2010 $500 ADM FINANCE
moosa kazim 14/4/2010 14/5/2010 $1,000 ADM SALES
ahmed noor 14/4/2010 14/5/2010 $1,500 ADM ADVISING
Name me 14/4/2010 14/5/2010 $0 ABC Department
Name me 14/4/2010 14/5/2010 $0 ABC Department
Name me 14/4/2010 14/5/2010 $0 ABC Department
Name me 14/4/2010 14/5/2010 $0 ABC Department
Totals $5,000

6.0 Management Summary

ADMS is organized into three main functional areas: product sourcing, sales, and
marketing.

This bussiness is followed by Ahmed noor, M.Arif balooch, Moos kazim, Arsalan sheaikh
and Syed durrab Ahmed

they are actully friend who started a bussiness of promotional T-shirt.

Syed durrab ahmed and arsalan shaikh work as creative managers

finance is supported by ahmed noor and arif balooch

sales is tooked by Moosa kazim

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6.1 Personnel Plan

Table: Personnel

Personnel Plan
FY 2011 FY 2012 FY 2013
nill $0 $0 $0
nill $0 $0 $0
Total People 0 0 0

Total Payroll $0 $0 $0

7.0 Financial Plan

Adms is seeking a $300,000 financial package based on a note due in five years, but
amortized over 15 years. The note will be personally guaranteed by the syed durrab
ahmrd' assets. By amortizing the note over 15 years, the company will be afforded the
opportunity to establish a healthy track record which will enable the company to seek
alternate financing for the balance. In light of that strategy, Arif balooch proposes the
following payback schedule:

• Months 1-12: No payback of principal or interest

• Months 13-24: 15% interest plus 10% net profit
• Months 25-48: 10% interest plus 15% net profit
• Months 49-60: 10% interest plus 20% net profit

7.1 Start-up Funding

we required a total funds of rs 6220 to launch are product in target market of ksbit

company did not gain any liabilities because of small amount of units and more holding cash in hands

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Table: Start-up Funding

Start-up Funding
Start-up Expenses to Fund $1,220
Start-up Assets to Fund $5,000
Total Funding Required $6,220

Assets
Non-cash Assets from Start-up $0
Cash Requirements from Start-up $5,000
Additional Cash Raised $0
Cash Balance on Starting Date $5,000
Total Assets $5,000

Liabilities and Capital

Liabilities
Current Borrowing $0
Long-term Liabilities $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0

Capital

Planned Investment
Owner $6,220
Investor $0
Additional Investment Requirement $0
Total Planned Investment $6,220

Loss at Start-up (Start-up Expenses) ($1,220)

Total Capital $5,000

Total Capital and Liabilities $5,000

Total Funding $6,220

7.2 Important Assumptions

because the investment is very low and there are no libilities therefore ther is no interest expanse and
tax applied on it

7.3 Break-even Analysis

Table: Break-even Analysis

Break-even Analysis

Monthly Units Break-even 1

Monthly Revenue Break-even $0

Assumptions:
Average Per-Unit Revenue 50%
Average Per-Unit Variable Cost 30%
Estimated Monthly Fixed Cost 10%

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7.4 Projected Profit and Loss

Table: Profit and Loss

Pro Forma Profit and Loss

FY 2011 FY 2012 FY 2013
Sales $0 $0 $0
Direct Costs of Goods $0 $0 $0
other cost $150 $0 $0
------------ ------------ ------------
Cost of Goods Sold $150 $0 $0

Gross Margin ($150) $0 $0

Gross Margin % 0.00% 0.00% 0.00%

Expenses
Payroll $0 $0 $0
Marketing/Promotion $0 $0 $0
Depreciation $0 $0 $0
Rent $0 $0 $0
Utilities $0 $0 $0
Insurance $0 $0 $0
Payroll Taxes $0 $0 $0
Other $0 $0 $0
------------ ------------ ------------
Total Operating Expenses $0 $0 $0

Profit Before Interest and Taxes ($150) $0 $0

EBITDA ($150) $0 $0
Interest Expense $0 $0 $0
Taxes Incurred $0 $0 $0

Net Profit ($150) $0 $0

Net Profit/Sales 0.00% 0.00% 0.00%

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7.5 Projected Cash Flow

Important points to note in Projected Cash Flow are as follows:

• In Year 1 of the business plan, the company expects to raise Rs 400 in working capital.
• While the company has planned for additional capital raising of Rs 150 in Year 3 of the
business plan, it is expected that research grants will have been secured by this point and
capital raising will not be necessary.

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Table: Cash Flow

Pro Forma Cash Flow

FY 2011 FY 2012 FY 2013
Cash Received

Cash from Operations

Cash Sales $0 $0 $0
Subtotal Cash from Operations $0 $0 $0

Additional Cash Received

Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $9 $0 $0
Subtotal Cash Received $9 $0 $0

Expenditures FY 2011 FY 2012 FY 2013

Expenditures from Operations

Cash Spending $150 $0 $0
Subtotal Spent on Operations $150 $0 $0

Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current
$95 $0 $0
Borrowing
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal
$0 $0 $0
Repayment
Purchase Other Current Assets $8 $0 $0
Purchase Long-term Assets $0 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $252 $0 $0

Net Cash Flow ($244) $0 $0

Cash Balance $4,756 $4,756 $4,756

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7.6 Projected Balance Sheet

The table shows the annual balance sheet results, with a healthy projected increase in net worth.
Detailed monthly projections are in the appendix.

Table: Balance Sheet

Pro Forma Balance Sheet

FY 2011 FY 2012 FY 2013
Assets

Current Assets
Cash $4,756 $4,756 $4,756
Other Current Assets $8 $8 $8
Total Current Assets $4,764 $4,764 $4,764

Long-term Assets
Long-term Assets $0 $0 $0
Accumulated Depreciation $0 $0 $0
Total Long-term Assets $0 $0 $0
Total Assets $4,764 $4,764 $4,764

Liabilities and Capital FY 2011 FY 2012 FY 2013

Current Liabilities
Current Borrowing ($95) ($95) ($95)
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities ($95) ($95) ($95)

Long-term Liabilities $0 $0 $0
Total Liabilities ($95) ($95) ($95)

Paid-in Capital $6,229 $6,229 $6,229

Retained Earnings ($1,220) ($1,370) ($1,370)
Earnings ($150) $0 $0
Total Capital $4,859 $4,859 $4,859
Total Liabilities and Capital $4,764 $4,764 $4,764

Net Worth $4,859 $4,859 $4,859

7.7 Business Ratios

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Table: Ratios

Ratio Analysis
FY 2011 FY 2012 FY 2013 Industry Profile
Sales Growth 0.00% 0.00% 0.00% 0.00%

Percent of Total Assets

Other Current Assets 0.16% 0.16% 0.16% 100.00%
Total Current Assets 100.00% 100.00% 100.00% 100.00%
Long-term Assets 0.00% 0.00% 0.00% 0.00%
Total Assets 100.00% 100.00% 100.00% 100.00%

Current Liabilities -1.99% -1.99% -1.99% 0.00%

Long-term Liabilities 0.00% 0.00% 0.00% 0.00%
Total Liabilities -1.99% -1.99% -1.99% 0.00%
Net Worth 101.99% 101.99% 101.99% 100.00%

Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 0.00% 0.00% 0.00% 0.00%
Selling, General & Administrative
0.00% 0.00% 0.00% 0.00%
Expenses
Advertising Expenses 0.00% 0.00% 0.00% 0.00%
Profit Before Interest and Taxes 0.00% 0.00% 0.00% 0.00%

Main Ratios
Current -50.36 -50.36 -50.36 0.00
Quick -50.36 -50.36 -50.36 0.00
Total Debt to Total Assets -1.99% -1.99% -1.99% 0.00%
Pre-tax Return on Net Worth -3.09% 0.00% 0.00% 0.00%
Pre-tax Return on Assets -3.15% 0.00% 0.00% 0.00%

Additional Ratios FY 2011 FY 2012 FY 2013

Net Profit Margin 0.00% 0.00% 0.00% n.a
Return on Equity -3.09% 0.00% 0.00% n.a

Activity Ratios
Accounts Payable Turnover 0.00 0.00 0.00 n.a
Total Asset Turnover 0.00 0.00 0.00 n.a

Debt Ratios
Debt to Net Worth -0.02 -0.02 -0.02 n.a
Current Liab. to Liab. 0.00 0.00 0.00 n.a

Liquidity Ratios
Net Working Capital $4,859 $4,859 $4,859 n.a
Interest Coverage 0.00 0.00 0.00 n.a

Additional Ratios
Assets to Sales n.a. n.a. n.a. n.a
Current Debt/Total Assets -2% -2% -2% n.a
Acid Test 0.00 0.00 0.00 n.a
Sales/Net Worth 0.00 0.00 0.00 n.a
Dividend Payout 0.00 0.00 0.00 n.a

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 Appendix

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 Appendix
Table: Sales Forecast

Sales Forecast
Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11
Unit Sales
Row 1 100% 0 0 0 0 0 0 0 0 0 0 0 0
Row 2 0% 0 0 0 0 0 0 0 0 0 0 0 0
Row 3 0% 0 0 0 0 0 0 0 0 0 0 0 0
Total Unit Sales 0 0 0 0 0 0 0 0 0 0 0 0

Unit Prices Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11
Row 1 $300.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Row 2 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Row 3 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

Sales
Row 1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Row 2 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Row 3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Direct Unit Costs Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11
Row 1 50.00% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Row 2 0.00% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Row 3 0.00% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

Direct Cost of Sales

Row 1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Row 2 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Row 3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

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 Appendix
Table: Personnel

Personnel Plan
Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11
nill 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
nill 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total People 0 0 0 0 0 0 0 0 0 0 0 0

Total Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

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 Appendix
Table: Profit and Loss

Pro Forma Profit and Loss

Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11
Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Direct Costs of Goods $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
other cost $150 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Cost of Goods Sold $0 $150 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Gross Margin $0 ($150) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Gross Margin % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Expenses
Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Marketing/Promotion $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Insurance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payroll Taxes 15% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Operating Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Profit Before Interest and Taxes $0 ($150) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

EBITDA $0 ($150) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Net Profit $0 ($150) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Net Profit/Sales 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

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 Appendix
Table: Cash Flow

Pro Forma Cash Flow

Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11
Cash Received

Cash from Operations

Cash Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash from Operations $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Additional Cash Received

Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received 0.00% $0 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1
Subtotal Cash Received $0 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1

Expenditures Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11

Expenditures from Operations

Cash Spending $0 $150 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Spent on Operations $0 $150 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $6 $7 $7 $7 $7 $8 $8 $8 $9 $9 $9 $10
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $6 ($2) $0 $0 $1 ($0) $2 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $6 $163 $5 $7 $8 $9 $8 $10 $9 $9 $9 $10

Net Cash Flow ($6) ($162) ($5) ($6) ($7) ($8) ($7) ($9) ($8) ($8) ($8) ($9)
Cash Balance $4,994 $4,832 $4,827 $4,821 $4,814 $4,806 $4,799 $4,789 $4,782 $4,774 $4,765 $4,756

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 Appendix
Table: Balance Sheet

Pro Forma Balance Sheet

Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11
Assets Starting Balances

Current Assets
Cash $5,000 $4,994 $4,832 $4,827 $4,821 $4,814 $4,806 $4,799 $4,789 $4,782 $4,774 $4,765 $4,756
Other Current Assets $0 $0 $6 $5 $5 $5 $6 $6 $8 $8 $8 $8 $8
Total Current Assets $5,000 $4,994 $4,838 $4,832 $4,825 $4,819 $4,812 $4,805 $4,797 $4,789 $4,781 $4,773 $4,764

Long-term Assets
Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Assets $5,000 $4,994 $4,838 $4,832 $4,825 $4,819 $4,812 $4,805 $4,797 $4,789 $4,781 $4,773 $4,764

Liabilities and Capital Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11

Current Liabilities
Current Borrowing $0 ($6) ($13) ($20) ($27) ($34) ($42) ($50) ($58) ($67) ($76) ($85) ($95)
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 ($6) ($13) ($20) ($27) ($34) ($42) ($50) ($58) ($67) ($76) ($85) ($95)

Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 ($6) ($13) ($20) ($27) ($34) ($42) ($50) ($58) ($67) ($76) ($85) ($95)

Paid-in Capital $6,220 $6,220 $6,221 $6,221 $6,222 $6,223 $6,224 $6,224 $6,225 $6,226 $6,227 $6,228 $6,229
Retained Earnings ($1,220) ($1,220) ($1,220) ($1,220) ($1,220) ($1,220) ($1,220) ($1,220) ($1,220) ($1,220) ($1,220) ($1,220) ($1,220)
Earnings $0 $0 ($150) ($150) ($150) ($150) ($150) ($150) ($150) ($150) ($150) ($150) ($150)
Total Capital $5,000 $5,000 $4,851 $4,851 $4,852 $4,853 $4,854 $4,854 $4,855 $4,856 $4,857 $4,858 $4,859
Total Liabilities and Capital $5,000 $4,994 $4,838 $4,832 $4,825 $4,819 $4,812 $4,805 $4,797 $4,789 $4,781 $4,773 $4,764

Net Worth $5,000 $5,000 $4,851 $4,851 $4,852 $4,853 $4,854 $4,854 $4,855 $4,856 $4,857 $4,858 $4,859

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